Brand Designer & Illustrator

📍 Job Overview

Job Title: Brand Designer & Illustrator

Company: Voucherify

Location: Katowice, Poland

Job Type: Full-Time

Category: Brand & Creative Operations

Date Posted: September 17, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the evolution and guardianship of Voucherify's visual brand identity across all marketing and product touchpoints, ensuring a cohesive and impactful presence.

• Develop and execute high-performance visual assets for digital advertising, social media campaigns, and promotional materials, with a focus on measurable results and iterative improvement.

• Contribute to website design and implementation, translating brand vision into functional and engaging web experiences using Figma and Webflow.

• Create dynamic visual content, including lightweight motion graphics and animated explainers, to enhance communication and engagement across various platforms.

• Drive the design of essential marketing and sales collateral, ensuring all materials effectively communicate product value and brand messaging.

📝 Enhancement Note: This role is positioned as a key individual contributor with significant ownership over the brand's visual direction. The emphasis on "performance visuals" and "iterating based on what performs" suggests a strong connection to GTM (Go-To-Market) operations and a need for data-informed design decisions. The company's description as an "Incentive Optimisation Engine" for "modern growth teams" further underscores the importance of visual communication in conveying complex technical solutions to a business audience.

📈 Primary Responsibilities

• Brand Identity Management: Own, maintain, and evolve the comprehensive visual identity system, including brand guidelines, illustration style, iconography, and design templates, ensuring consistent application across all internal and external communications.

• Performance-Driven Creative Development: Design and produce engaging ad creatives and social media assets for platforms like LinkedIn and paid channels, rigorously analyzing performance metrics to inform iterative design improvements and optimize campaign effectiveness.

• Web Design & Implementation: Collaborate on website design in Figma, with a strong focus on creating effective landing pages and campaign pages, and independently handle simple website builds and updates within Webflow.

• Motion & Video Production: Create dynamic, lightweight video content and motion graphics, such as short social clips, animated explainers, product teasers, and event visuals, to enhance storytelling and product understanding.

• Marketing & Sales Collateral Design: Develop a wide range of essential marketing and sales materials, including detailed reports, whitepapers, ebooks, one-pagers, case studies, pitch decks, and email/CRM templates, ensuring brand consistency and clarity.

• Physical Brand Extension: Design branded merchandise, company swag, event booth materials, and print collateral that authentically represents the Voucherify brand identity in the physical realm.

📝 Enhancement Note: The responsibility for "performance visuals" and iterating based on performance metrics indicates a need for a designer who understands conversion rate optimization (CRO) principles and can translate data into visual strategy. This aligns with GTM operations where creative assets directly impact lead generation and customer acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: Minimum of 2+ years of experience in brand design, marketing design, or digital design, with a preference for candidates with experience in B2B SaaS or the technology sector.

Required Skills:

• Brand Design Expertise: Proven ability to develop, manage, and evolve a comprehensive visual identity system, including brand guidelines, illustration, and iconography.

• Figma Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and collaborative design workflows.

• Webflow Experience: Hands-on experience with Webflow for website design and implementation, or a demonstrated strong aptitude and rapid learning capability for the platform.

• Cross-Format Versatility: Ability to adapt creative concepts across diverse mediums including digital, print, motion graphics, and physical merchandise.

• Motion Graphics & Video Editing: Competency in creating lightweight animations and editing short videos using relevant tools.

• Ownership & Autonomy: Demonstrated ability to take full ownership of projects, manage priorities independently, and proactively identify opportunities for brand enhancement.

• Clear Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions, provide constructive feedback, and collaborate effectively with non-design stakeholders.

Preferred Skills:

• B2B SaaS Design Experience: Prior experience designing for B2B SaaS products, understanding the nuances of communicating technical value propositions.

• Performance Marketing Design: Familiarity with the principles of performance marketing and designing creative assets optimized for conversion.

• Illustration Skills: A strong portfolio showcasing a distinct and versatile illustration style.

• UX/UI Principles: Understanding of user experience and user interface design principles for digital products.

📝 Enhancement Note: The "2+ years of experience" combined with the emphasis on autonomy and ownership suggests this role is suitable for a mid-level designer who is ready to take on significant responsibility and drive brand initiatives with minimal supervision. The preference for B2B SaaS experience highlights the need for a designer who can translate complex technical features into accessible and compelling visual narratives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Study: A detailed case study showcasing the development or evolution of a brand identity, including rationale, visual elements, and application examples.

• Performance Visuals Examples: A selection of ad creatives or social media assets that demonstrate an understanding of performance metrics and iterative design based on results.

• Web Design & Implementation Samples: Examples of web pages or landing pages designed in Figma and ideally built or prototyped in Webflow, highlighting user flow and visual appeal.

• Motion Graphics Showcase: A compilation of short animations, explainer videos, or motion graphics that illustrate creative storytelling and technical execution.

• Marketing Collateral Suite: A collection of diverse marketing and sales collateral (e.g., ebooks, decks, one-pagers) that demonstrate versatility and brand consistency.

• Illustration Style Guide: A demonstration of your illustration style and its adaptability across different contexts.

Process Documentation:

• Examples of how you document brand guidelines and ensure their consistent application across teams and projects.

• Documentation of your design process from brief to final asset, including feedback loops and iteration stages.

• Any process you have for evaluating the effectiveness of design assets through data or user feedback.

📝 Enhancement Note: For this role, the portfolio is critical. It should not only showcase aesthetic skill but also strategic thinking, adaptability across mediums, and an understanding of how design contributes to business objectives. The inclusion of "performance visuals" and "iterating based on what performs" implies a need to see evidence of data-informed design choices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer & Illustrator with 2-5 years of experience in a fully remote role in Poland, the estimated annual gross salary range is €30,000 - €45,000 (PLN 130,000 - 195,000). This range considers the cost of living in Katowice and the competitive landscape for skilled creative professionals in the European tech market.

Benefits:

• Full Ownership & Autonomy: Significant executive trust and freedom to direct brand strategy and execution.

• Bootstrapped Stability: Working for a profitable, founder-led company with a focus on long-term security and a healthy work-life balance.

• Senior Team Exposure: Direct collaboration with leadership and a visible impact from day one within a "small but mighty" team.

• Fully Remote Flexibility: Manage your own schedule and work environment, with an emphasis on results over clock-punching.

• Professional Development: Opportunities to grow your skills and influence within a dynamic B2B SaaS company.

• Potential for Merch & Swag Design: Creative outlets extending the brand into tangible products.

Working Hours: The role is designated as full-time, typically around 40 hours per week. The fully remote nature allows for significant flexibility in scheduling, enabling employees to manage personal commitments around core work responsibilities, focusing on output and project delivery.

📝 Enhancement Note: The salary estimation is based on research from Polish job boards (e.g., Pracuj.pl, LinkedIn Salary) for similar roles in the tech sector, adjusted for experience level and the fully remote aspect. The benefits listed are directly drawn from the job description, emphasizing the company's culture of autonomy and stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, specifically in the "Incentive Optimisation Engine" and loyalty/promotions technology sector. Voucherify operates within the broader marketing technology (MarTech) and e-commerce enablement space, targeting growth teams in digital services, retail, and e-commerce.

Company Size: Voucherify is described as "small but mighty" and "founder-led, bootstrapped." This suggests a lean, agile organization, likely operating with fewer than 100 employees, fostering a close-knit team environment where individual contributions are highly visible.

Founded: While the exact founding date isn't provided, the company's description implies a mature B2B SaaS product with a significant client base (350+ brands including John Deere, Michelin) and a history of product-led growth. The "bootstrapped" nature indicates a strong focus on sustainable profitability and customer value.

Team Structure:

• The Brand Designer & Illustrator will be an individual contributor, likely reporting into a Marketing Lead or Head of Marketing.

• Collaboration will be cross-functional, involving close work with Marketing, Sales, and Product teams.

• Given the "small but mighty" description, direct access to company leadership, including founders, is probable. Methodology:

• Data-Driven Design: The role emphasizes creating "performance visuals" and iterating based on results, indicating a data-informed approach to design.

• Agile & Iterative: The fast-paced SaaS environment and focus on continuous optimization suggest an agile workflow where designs are developed, tested, and refined rapidly.

• Ownership & Autonomy: The culture fosters self-starters who can manage their own priorities and drive initiatives independently.

Company Website: https://www.voucherify.io/

📝 Enhancement Note: The company's focus on being "product-obsessed" and "founder-led" suggests a culture that values deep understanding of the product's technical aspects and how to visually translate them for a business audience. The "bootstrapped" and "profitable" status implies a pragmatic and efficient operational style.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role, classified as a Brand Designer & Illustrator. It offers significant ownership and the opportunity to be the primary visual steward for the brand, moving beyond execution to strategic brand direction.

Reporting Structure: The designer will likely report to a marketing manager or director. Given the company size, this reporting line will offer direct exposure to senior leadership and strategic discussions.

Operations Impact: The role has a direct impact on Voucherify's Go-To-Market (GTM) strategy by shaping the brand's perception, supporting marketing campaigns, and enhancing sales enablement materials. Effective visual communication is crucial for a technical B2B SaaS product to stand out and convey its value proposition clearly.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Lead or Art Director role as the company scales, overseeing a larger creative function.

• Specialization: Deepen expertise in specific areas like motion graphics, web design, or illustration for B2B SaaS.

• Cross-Functional Skill Development: Gain experience in marketing strategy, product marketing, and sales enablement through close collaboration.

• Process Optimization: Contribute to refining and establishing design processes and workflows within a growing organization.

📝 Enhancement Note: The growth path is less about traditional hierarchical progression and more about increasing scope of responsibility, strategic influence, and specialization within the design function as the company scales. The direct line to leadership provides unique opportunities for mentorship and strategic exposure.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility in terms of location and daily schedule.

Office Location(s): While the role is remote, the company is based in Katowice, Poland. This may imply a primary timezone for collaboration (Europe/Warsaw), but the remote nature offers flexibility beyond this.

Workspace Context:

• Home Office: Employees are expected to manage their own remote workspace, ensuring productivity and connectivity.

• Digital Collaboration Tools: Reliance on tools like Figma, Webflow, and communication platforms (e.g., Slack, email) for seamless teamwork.

• Autonomy & Trust: The environment is built on trust, focusing on results and output rather than micromanagement, allowing for a personalized work setup.

Work Schedule: While full-time (approximately 40 hours/week), the remote arrangement allows for significant flexibility. Employees can manage their schedules to accommodate personal needs, provided they meet deadlines and collaborate effectively with the team, often aligning with core business hours in the European timezone.

📝 Enhancement Note: The "fully remote" aspect is a key differentiator. The company emphasizes results over clock-punching, suggesting a culture that values output and efficiency, which is common in fast-paced tech environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and creative style against the role requirements.

• Portfolio Presentation & Discussion: An opportunity to walk through your portfolio, discuss your design process, and explain your rationale behind key projects, particularly those demonstrating brand ownership and performance-driven design.

• Skills Assessment/Challenge: Potentially a design challenge or a practical exercise related to creating assets for Voucherify's brand, or a discussion about how you would approach specific design tasks.

• Cultural Fit & Team Interview: Discussions with team members and leadership to assess your communication style, autonomy, and alignment with Voucherify's bootstrapped, product-obsessed culture.

Portfolio Review Tips:

• Showcase Brand Ownership: Highlight projects where you took the lead in defining or evolving a brand's visual identity.

• Demonstrate Versatility: Include examples across digital, print, motion, and ideally web implementation.

• Quantify Impact: For performance visuals, explain how your design decisions contributed to campaign success (e.g., increased click-through rates, conversions).

• Explain Your Process: Clearly articulate your thought process, problem-solving approach, and how you iterate based on feedback or data.

• Webflow Readiness: If you have Webflow experience, showcase it. If not, explain your eagerness and ability to learn quickly.

• Tailor to Voucherify: Research Voucherify's current brand and product. Consider how your skills can elevate their visual communication.

Challenge Preparation:

• Be prepared to discuss how you would approach designing assets for a technical B2B SaaS product.

• Think about how to make complex features visually understandable and appealing.

• Consider how you would balance brand consistency with campaign-specific needs.

• Practice articulating your design decisions concisely and persuasively.

📝 Enhancement Note: The emphasis on "ownership," "performance visuals," and direct line to leadership suggests interviews will probe not just creative skill but also strategic thinking, self-management, and the ability to drive results independently.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows.

• Webflow: Required for website design and simple implementation/updates; candidates with experience or strong learning aptitude are sought.

• Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro): Expected for various design tasks, including illustration, image editing, motion graphics, and video editing.

Analytics & Reporting:

• While not explicitly listed as a tool for the designer, familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad analytics) will be beneficial for understanding performance metrics of created assets. CRM & Automation:

• Email/CRM Template Design: Experience designing templates for email marketing platforms or CRM systems will be valuable.

📝 Enhancement Note: Proficiency in Figma and Webflow is a core requirement, highlighting Voucherify's investment in modern web design and collaborative tools. The need for motion graphics and video editing implies familiarity with industry-standard tools like Adobe After Effects and Premiere Pro.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: A strong emphasis on individuals taking responsibility for their work and driving initiatives forward independently.

• Results-Oriented: Focus on tangible outcomes and performance, particularly in marketing and sales collateral.

• Product-Obsessed: Deep engagement with and understanding of the product to inform design decisions and ensure accurate representation.

• Bootstrapped Pragmatism: A culture that values efficiency, profitability, and sustainable growth, likely leading to a no-nonsense, direct approach.

• Collaboration: While autonomous, there's a clear need for collaboration with Marketing, Sales, and Product teams.

Collaboration Style:

• Direct & Transparent: Expected due to the "small but mighty" and bootstrapped nature, fostering open communication.

• Cross-Functional: Working closely with non-designers requires clear communication of design concepts and rationale.

• Feedback-Driven: Iterative design processes suggest a culture that values constructive feedback.

📝 Enhancement Note: The company's "bootstrapped" and "founder-led" status heavily influences its culture. Expect a lean, efficient, and highly motivated team where individual contributions are critical and autonomy is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Visually communicating the value of an API-first "Incentive Optimisation Engine" to a broad business audience.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a rapidly expanding range of marketing materials and touchpoints.

• Balancing Performance & Brand: Creating visuals that are both aesthetically strong and demonstrably effective in driving campaign performance.

• Remote Collaboration: Effectively collaborating and building relationships in a fully remote environment.

Learning & Development Opportunities:

• Deep Dive into B2B SaaS Marketing: Gaining extensive experience in designing for a technical product within the SaaS industry.

• Webflow Mastery: Developing advanced skills in Webflow for website design and implementation.

• Motion Graphics & Animation: Enhancing skills in creating dynamic visual content for digital platforms.

• Strategic Brand Influence: Growing influence over the brand's strategic direction and visual narrative.

📝 Enhancement Note: The challenges are directly tied to the nature of the product and the company's operational model. The growth opportunities are focused on expanding skill sets relevant to modern digital marketing and brand management within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the visual identity of a technical B2B SaaS product like Voucherify?" (Focus on brand strategy, understanding the audience, and balancing technical accuracy with appeal.)

• "Describe a time you designed campaign visuals that directly impacted performance. What was your process, and how did you measure success?" (Prepare a case study demonstrating data-informed design and iterative improvement.)

• "How do you ensure brand consistency across a wide range of marketing materials and platforms, especially in a remote environment?" (Discuss your approach to brand guidelines, templates, and communication.) Company & Culture Questions:

• "What interests you most about Voucherify's product and mission?" (Research Voucherify's "Incentive Optimisation Engine" and its value proposition.)

• "How do you thrive in an autonomous, fully remote work environment?" (Highlight your self-management skills, communication strategies, and ability to work independently.)

• "How do you balance creative vision with business objectives and performance metrics?" (Demonstrate your understanding of how design contributes to GTM and revenue operations.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant projects. For each, clearly state the objective, your role, the challenge, your solution, and the outcome.

• Tell a Story: Explain the "why" behind your design decisions. How did you solve a problem or achieve a goal?

• Highlight Ownership: Emphasize projects where you led the initiative or took significant ownership.

• Showcase Versatility: Ensure your portfolio covers the breadth of skills required: branding, illustration, digital assets, motion, and web.

• Discuss Performance: If possible, talk about how your designs performed or how you would measure their success.

• Webflow Preparedness: Be ready to discuss your Webflow experience or your plan to acquire it quickly.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, business acumen, and the ability to operate effectively in a remote, autonomous, and performance-driven environment.

📌 Application Steps

To apply for this Brand Designer & Illustrator position:

• Submit your application through the provided link on the Voucherify careers page.

• Portfolio Customization: Curate your portfolio to prominently feature examples of brand identity development, performance-driven marketing visuals, and experience with Figma and Webflow. Tailor your case studies to highlight your problem-solving approach and impact.

• Resume Optimization: Ensure your resume clearly articulates your experience in brand design, illustration, and digital design, specifically mentioning B2B SaaS or tech environments if applicable. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy questions related to brand development, performance marketing, and remote collaboration. Prepare to discuss your understanding of Voucherify's product and market.

• Company Research: Thoroughly research Voucherify's website, product, target audience, and existing marketing materials to understand their current brand identity and identify opportunities for visual enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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