Brand Designer (a)

📍 Job Overview

Job Title: Brand Designer

Company: Oviva

Location: Germany

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Healthcare

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Germany)

🚀 Role Summary

• Evolve and implement Oviva’s visual identity across all brand touchpoints, ensuring clarity, emotional resonance, and accessibility for a global digital-first healthcare provider.

• Drive the development and maintenance of scalable design systems and flexible visual frameworks to enhance efficiency and brand alignment across diverse teams and use cases.

• Lead visual concept development for marketing campaigns, product communications, and brand storytelling initiatives, translating business objectives into compelling creative assets.

• Act as a guardian of brand consistency while exploring new visual territories to strengthen emotional connection and market differentiation in the competitive digital health landscape.

• Collaborate closely with cross-functional teams, providing constructive feedback and design expertise to elevate creative outputs and ensure alignment with Key Performance Indicators (KPIs).

📝 Enhancement Note: This role is specifically for a Brand Designer, not a Revenue Operations, Sales Operations, or GTM role. The enhancements will focus on the Brand Design aspects within a company that operates in the healthcare technology sector, emphasizing visual identity, design systems, and creative execution. The "operations" context will be applied where relevant to the functional operations of a design team (e.g., design system efficiency, workflow optimization, cross-functional process).

📈 Primary Responsibilities

• Brand & Design Systems:

  • Take ownership of evolving Oviva's visual identity, including corporate identity (CI), style guides, and foundational frameworks, to support diverse cross-functional use cases and ensure brand integrity.
  • Build and maintain flexible, scalable design systems that enhance production efficiency, enable brand alignment across internal teams, and facilitate consistent user experiences.
  • Proactively identify areas of visual inconsistency and implement strategic improvements to reinforce cohesive brand messaging and aesthetic across all platforms.

• Concept & Creative Development:

  • Lead visual concept development for marketing campaigns, product communications, and broader brand storytelling initiatives, translating strategic objectives into impactful creative directions.
  • Develop compelling storyboards, mood boards, and narrative sketches to articulate design concepts and guide creative execution for various brand touchpoints.
  • Partner with cross-functional teams (e.g., marketing, product, engineering) to craft emotionally resonant and performance-aligned creative assets that drive engagement and achieve business goals.

• Design & Asset Production:

  • Independently deliver a wide range of visual assets, encompassing static graphics, motion graphics, performance creatives for marketing, and presentation materials.
  • Ensure visual alignment with defined KPIs and business objectives through data-informed design iterations and performance feedback loops.
  • Mentor and support external creative contributors (freelancers, agencies) in upholding Oviva's design quality standards and brand guidelines.

• Collaboration & Creative Sparring:

  • Act as a proactive creative partner in cross-functional initiatives, elevating design inputs through constructive feedback and strategic design thinking.
  • Facilitate design critiques and actively promote a collaborative feedback culture within the design team and with stakeholders.
  • Provide clear guidance, resources, and brand usage examples to internal stakeholders to ensure effective and consistent application of Oviva's visual identity.

• Efficiency & Scalability:

  • Implement and refine design systems, templates, and workflows to streamline creative production and enhance team efficiency.

  • Champion the adoption and integration of AI tools and emerging technologies to accelerate design production cycles and explore innovative creative possibilities.

📝 Enhancement Note: The responsibilities are structured to reflect a mid-level Brand Designer role, emphasizing ownership, strategic contribution, and cross-functional collaboration. The focus on "scalable design systems" and "efficiency" aligns with operational excellence within a creative function.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Communication, Graphic Design, or a related field; or equivalent practical experience demonstrating a strong foundation in design principles.

• A continuous learning mindset and a proactive openness to receiving and integrating feedback are essential for growth within Oviva's dynamic environment. Experience:

• Proven experience in brand design roles, with a strong preference for candidates who have worked in digital-first environments and understand the nuances of online brand communication.

• Experience with performance marketing creative or product branding is desirable, indicating an understanding of how visual design contributes to measurable business outcomes.

• Experience mentoring junior designers or collaborating effectively with external creative agencies and freelancers is a plus, highlighting leadership potential and partnership skills. Required Skills:

• Strong visual design and storytelling abilities, with a proven track record of creating compelling narratives through imagery and layout.

• Deep knowledge of branding principles, typography, layout composition, motion design basics, and the creation/maintenance of visual systems.

• Exceptional stakeholder collaboration skills, with the ability to effectively integrate feedback from diverse audiences into design solutions.

• Proficiency in industry-standard design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), and relevant AI-enhanced creative tools.

• Ability to balance creative vision with performance metrics and brand consistency requirements, ensuring design serves both aesthetic and strategic goals. Preferred Skills:

• Experience with performance marketing creative execution and/or product branding strategies.

• Understanding of brand measurement frameworks and creative testing methodologies, such as A/B testing, to inform design decisions and optimize creative performance.

• Experience mentoring junior designers or guiding external creative partners to maintain brand integrity and quality.

📝 Enhancement Note: The required skills are tailored to a Brand Designer role, emphasizing creative execution, technical proficiency in design software, and collaborative abilities. The "operations" aspect is interpreted through the lens of design system efficiency and cross-functional workflow integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio demonstrating conceptual thinking, strategic approach, and high-quality execution across various design projects.

• Showcase examples of brand identity development, including logo design, visual systems, and style guide creation.

• Include case studies that highlight your process, problem-solving approach, and the impact of your design solutions, preferably with quantifiable results where possible.

• Demonstrate proficiency in digital design applications, showcasing work created with Figma, Adobe CC, and any AI-enhanced tools used.

• Evidence of ability to maintain brand consistency and adapt visual identity across different platforms and mediums. Process Documentation:

• Articulate your design process clearly, from initial brief interpretation and research to concept generation, iteration, and final delivery.

• Describe how you approach building and maintaining design systems, including component creation, documentation, and ensuring adoption by other teams.

• Explain your methodology for collaborating with stakeholders, gathering feedback, and iterating on designs to meet project objectives and brand standards.

• Detail your experience with asset production workflows, including how you manage file organization, version control, and prepare assets for various channels.

📝 Enhancement Note: Portfolio requirements are critical for design roles. These points emphasize showcasing the candidate's process, strategic thinking, and ability to deliver measurable results through design, aligning with operational efficiency and impact.

💵 Compensation & Benefits

Salary Range:

• The company states that competitive salary will be shared during the first screening call. Based on industry benchmarks for a Mid-Level Brand Designer with 2-5 years of experience in Germany, a typical annual salary range would be approximately €45,000 - €60,000. This estimate considers the cost of living in Germany, the demand for skilled designers, and the benefits offered. Benefits:

• Flexible working options, including the ability to work remotely, providing a strong work-life balance and autonomy.

• A personal learning budget and dedicated development plans to support continuous skill enhancement and career growth.

• A home working allowance to help create an optimal and ergonomic workspace at home.

• Competitive salary and benefits package, to be discussed during the initial screening.

• The opportunity to drive meaningful, life-changing impact through work in the healthcare sector.

• A high-growth environment that offers strong opportunities for professional development and advancement. Working Hours:

• This is a full-time position, typically involving around 40 hours per week. The company offers flexible working options, suggesting a degree of autonomy in managing work schedules to accommodate personal needs and optimize productivity.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Germany. The benefits are directly extracted from the job description, highlighting key perks for remote and growth-oriented professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Digital Health). Oviva operates at the intersection of healthcare and technology, providing digital-first solutions for chronic condition management. This industry demands innovation, clinical rigor, data security, and a strong focus on user well-being.

Company Size: Oviva is a growing company, likely employing between 250-1000 employees globally. This size suggests a dynamic environment with established processes but still agile enough for individual impact. For designers, this means working within a structured brand framework while having opportunities to influence and evolve it.

Founded: Oviva was founded in 2017. This relatively young age indicates a company culture that is likely innovative, fast-paced, and adaptable, with a focus on scaling its digital health solutions across various markets.

Team Structure:

• The Brand Designer will likely be part of a Marketing or Creative team, reporting to a Creative Director, Head of Brand, or Marketing Manager.

• This role will involve close collaboration with marketing specialists, product managers, content creators, and potentially engineering teams.

• The team structure is expected to be collaborative and cross-functional, emphasizing shared ownership and integrated workflows to achieve overarching business and brand objectives. Methodology:

• Data-Informed Design: The role emphasizes balancing creativity with performance and using data (e.g., A/B testing, KPIs) to inform design decisions and iterations.

• Systemized Creative Outputs: Building and maintaining scalable design systems and templates is a key responsibility, promoting efficiency and consistency.

• Collaborative Feedback Culture: The company fosters a culture of design critiques and constructive feedback exchange to elevate creative work and ensure alignment.

Company Website: https://oviva.com/global/en/

📝 Enhancement Note: Company context is derived from the provided URL and general knowledge of the digital health sector. The emphasis is on how this context impacts the Brand Designer role, particularly regarding brand evolution in a regulated and user-centric industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, typically requiring 2-5 years of dedicated experience. It signifies a transition from junior execution to owning significant brand elements, contributing strategically to brand evolution, and potentially mentoring others. The role involves taking initiative, managing projects with moderate complexity, and influencing design direction.

Reporting Structure: The Brand Designer will likely report to a senior member of the marketing or creative department, such as a Creative Lead, Brand Manager, or Head of Design. They will collaborate extensively with peers in marketing, product, and potentially engineering, acting as a key design partner in cross-functional initiatives.

Operations Impact: As a Brand Designer, the impact is primarily on brand perception, market differentiation, and user engagement. This role directly influences how Oviva is perceived by patients, healthcare providers, and potential employees. By creating consistent, emotionally resonant, and accessible visual communications, the designer contributes to:

• Brand Equity: Strengthening brand recognition and trust.

• User Acquisition & Retention: Driving engagement through compelling creatives.

• Internal Alignment: Ensuring all teams communicate with a unified brand voice.

• Efficiency: Streamlining creative processes through robust design systems.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific areas like motion design, UI/UX for marketing assets, or advanced AI tools in design.

• Leadership Potential: Through mentoring junior designers or external creatives, and by taking ownership of key brand initiatives, the designer can develop leadership capabilities.

• Specialization: Potential to specialize in areas like performance marketing creative, product branding, or global brand consistency management.

• Cross-functional Exposure: Working closely with product and marketing teams can lead to a broader understanding of business strategy and potential career pivots within the company.

📝 Enhancement Note: This section analyzes the role's placement within a typical career trajectory for designers and highlights how their work impacts business operations and growth, particularly in a digital-first company.

🌐 Work Environment

Office Type: As a fully remote role within Germany, the "office" is the candidate's home workspace. Oviva supports this by providing a home working allowance. This model emphasizes autonomy, self-discipline, and effective remote collaboration tools.

Office Location(s): While the role is remote, Oviva operates globally with a significant presence in Germany. The company headquarters are likely in a major German city, but the remote nature of this position means the designer can be based anywhere within Germany, provided they can legally work there.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires active participation in virtual collaboration through tools like Slack, Zoom, and Figma. Regular virtual meetings, design critiques, and team check-ins are expected.

• Operations Tools & Technology: Access to and proficiency with a suite of digital tools for communication, project management, and design creation is paramount. This includes design software, cloud storage, and collaboration platforms.

• Team Interaction: Opportunities for interaction will be through scheduled virtual meetings, informal Slack channels, and potentially occasional in-person meetups or team offsites (if company policy allows).

Work Schedule: The role is full-time (approx. 40 hours/week) with flexible working options. This allows for a degree of autonomy in structuring the workday to maximize productivity and personal well-being, while ensuring availability for core team collaboration and meetings.

📝 Enhancement Note: This section extrapolates the work environment based on the "fully remote" and "Germany" location, focusing on the operational aspects of remote work and collaboration for a design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and clarify role expectations, including salary expectations.

• Portfolio Presentation & Case Study: A more in-depth interview where the candidate presents their portfolio, walks through selected case studies, and discusses their design process, strategic thinking, and problem-solving skills. This may involve a specific design challenge.

• Cross-functional Stakeholder Interviews: Meetings with key team members from marketing, product, or other departments to assess collaboration skills, communication style, and ability to integrate feedback.

• Hiring Manager/Team Lead Interview: A final discussion to assess overall fit, career aspirations, and confirm alignment with team and company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a range of skills (branding, systems, campaign work) and demonstrate your process.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your thought process, design decisions, and the outcome/impact. Use visuals effectively to support your narrative.

• Highlight Process & Rationale: Be prepared to discuss why you made certain design choices. This is crucial for demonstrating strategic thinking beyond just aesthetic execution.

• Quantify Impact: Where possible, include metrics or evidence of how your designs contributed to business goals (e.g., improved engagement, conversion rates, brand recall).

• Demonstrate Tool Proficiency: Briefly mention the tools used and how they facilitated your work, especially Figma, Adobe CC, and any AI tools.

• Tailor to Oviva: If possible, subtly tailor your presentation to align with Oviva's brand and industry.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and constraints.

• Focus on Process: Even if time is limited, clearly outline your approach, research methods, and key decision points.

• Prioritize: Focus on delivering a well-reasoned solution for the most critical aspects of the challenge.

• Presentation Skills: Practice presenting your ideas clearly and concisely, anticipating potential questions and preparing articulate answers.

📝 Enhancement Note: This section provides actionable advice for applicants, focusing on how to best present their design capabilities and prepare for the specific stages of the interview process, including portfolio review and potential design challenges.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and building scalable design systems. Proficiency in component creation, auto-layout, and team library management is expected.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and high-fidelity mockups.
  • Illustrator: For vector graphics, logo design, and icon creation.
  • After Effects: For motion graphics, animations, and dynamic visual elements.
  • Premiere Pro: For video editing and producing video assets.

• AI Enhanced Tools: Proficiency with emerging AI-powered design tools (e.g., for image generation, content creation, workflow automation) is desirable and encouraged for accelerating production and exploring new creative avenues.

Collaboration & Project Management:

• Slack: For real-time team communication, quick queries, and informal discussions.

• Zoom/Google Meet: For virtual meetings, presentations, and design critiques.

• Project Management Software (e.g., Asana, Trello, Jira): Likely used for task management, workflow tracking, and project progress monitoring.

Brand Asset Management:

• Digital Asset Management (DAM) System: Oviva may use a DAM system for organizing, storing, and distributing brand assets. Familiarity with such systems is beneficial.

📝 Enhancement Note: This section details the expected technical toolkit for a Brand Designer, emphasizing the core design software and collaboration platforms essential for remote and efficient creative operations.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on creating work that has a meaningful, life-changing impact, particularly within the healthcare sector. Design decisions should align with this core mission.

• Data-Informed & Performance-Oriented: While creativity is key, there's an expectation to balance it with performance metrics and data insights, ensuring designs contribute to measurable business outcomes.

• Collaborative & Feedback-Rich: A culture that encourages open communication, constructive criticism, and shared ownership among team members and cross-functional partners.

• Efficiency & Scalability: A commitment to building robust systems (like design systems) and leveraging technology (including AI) to streamline workflows and enable scalable creative output.

• Continuous Learning & Adaptability: An environment that values curiosity, openness to feedback, and a proactive approach to skill development and staying abreast of industry trends.

Collaboration Style:

• Proactive Partnership: The Brand Designer is expected to be an active participant in cross-functional initiatives, bringing design expertise to the table early and often.

• Constructive Sparring: Engaging in healthy debate and providing well-reasoned feedback to elevate creative concepts and ensure alignment with strategic goals.

• Transparent Communication: Maintaining open lines of communication regarding project progress, challenges, and design rationale through relevant channels.

• Shared Ownership: Working towards collective team and company goals, rather than operating in silos.

📝 Enhancement Note: This section interprets Oviva's stated values and the nature of the role into specific cultural expectations for a Brand Designer, focusing on how these values manifest in daily work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Evolving Oviva's visual identity while maintaining strong brand recognition and ensuring consistency across a global digital platform can be a significant challenge.

• Data-Informed Creativity: Effectively integrating performance data and A/B testing feedback into the creative process without stifling innovative design concepts requires a nuanced approach.

• Remote Collaboration Effectiveness: Ensuring seamless collaboration, clear communication, and strong team cohesion within a fully remote work environment.

• AI Integration: Staying ahead of the curve with rapidly evolving AI design tools and integrating them effectively into workflows for maximum benefit, while maintaining design quality and ethical considerations.

Learning & Development Opportunities:

• Deepen Specialization: Opportunities to become a subject matter expert in areas like motion graphics, advanced UI design for digital health, or performance creative strategy.

• Leadership & Mentorship: Potential to develop leadership skills by mentoring junior designers, guiding external creatives, or leading specific brand initiatives.

• Industry Exposure: Access to personal learning budgets can facilitate attendance at design conferences, workshops, or online courses focused on branding, digital design, and emerging technologies.

• Cross-Functional Understanding: Gaining deeper insights into product development, marketing strategy, and clinical operations within the digital health space.

📝 Enhancement Note: This section anticipates potential challenges inherent in the role and company context, and frames them as opportunities for growth and skill development, which is a key aspect for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Oviva's visual identity while ensuring brand consistency across diverse digital touchpoints?" (Focus on your process for brand stewardship, system thinking, and stakeholder alignment.)

• "Describe a time you had to balance creative ambition with performance metrics or business objectives in a design project. What was your approach and the outcome?" (Prepare a case study that demonstrates strategic thinking and data-informed decision-making.)

• "How do you ensure effective collaboration and integrate feedback from non-design stakeholders, especially in a remote environment?" (Highlight your communication strategies, empathy, and methods for translating feedback into actionable design improvements.) Company & Culture Questions:

• "What excites you about Oviva's mission and the digital health industry?" (Research Oviva's impact, values, and market position. Connect your personal values and career aspirations to their mission.)

• "How do you contribute to a positive and collaborative team culture, especially when working remotely?" (Discuss your approach to communication, feedback, and team engagement.)

• "How do you measure the success of your design work beyond aesthetics?" (Focus on KPIs, user engagement, brand perception, and business impact. Reference your portfolio examples.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a compelling story. Start with a strong overview, then dive into 2-3 detailed case studies.

• Articulate Your Process: For each case study, clearly explain the problem, your role, your thought process, design decisions, and the results. Use visual aids effectively.

• Highlight Key Skills: Ensure your presentation explicitly showcases your proficiency in Figma, Adobe CC, branding, design systems, and storytelling.

• Demonstrate Strategic Thinking: Focus on why you made certain design choices, linking them back to project goals, user needs, or business objectives.

• Be Prepared for Q&A: Anticipate questions about your design decisions, challenges faced, and how you handle feedback.

📝 Enhancement Note: This section provides tailored interview preparation guidance, focusing on the types of questions a Brand Designer candidate might face and how to structure portfolio presentations effectively for a role like this.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your experience in brand identity, digital design systems, and campaign creative. Tailor your case studies to highlight your process, strategic thinking, and ability to deliver impactful visual solutions relevant to a health tech context.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with key design tools (Figma, Adobe CC, AI tools), and specific achievements in brand evolution, design systems, or performance creative. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to collaboration, and your understanding of Oviva's mission. Be ready to present your portfolio and discuss your work with confidence and clarity.

• Company Research: Familiarize yourself with Oviva's current brand presence, its digital health offerings, and its mission. Understand their target audience and market positioning to better articulate your fit and potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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