Brand & Marketing Designer

📍 Job Overview

Job Title: Brand & Marketing Designer

Company: Reface

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: October 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with a stable office in Kyiv)

🚀 Role Summary

• Drive the visual identity and brand narrative for Reface, a leading Gen AI app studio with a global user base.

• Conceptualize and execute creative design solutions across a diverse range of marketing and brand materials, from digital assets to physical merchandise.

• Collaborate closely with cross-functional teams, including Product, Marketing, and Design, to ensure cohesive and impactful brand representation.

• Leverage cutting-edge AI tools to push creative boundaries and develop innovative visual content.

• Contribute to Reface's mission by creating compelling visuals that resonate with hundreds of millions of users worldwide.

📝 Enhancement Note: This role sits at the intersection of Brand Design and Marketing Operations, requiring a candidate who can translate strategic marketing objectives into compelling visual narratives. The emphasis on Gen AI and the broad scope of deliverables (digital, physical, AI-driven) highlight the need for a versatile and forward-thinking designer.

📈 Primary Responsibilities

• Develop and evolve Reface's visual identity and brand guidelines across all communication channels, including website, social media, presentations, and merchandise.

• Design compelling visual assets for digital product marketing, encompassing app icons, App Store and Google Play store listings, and promotional materials.

• Create engaging content for social media campaigns, digital advertising, and other marketing initiatives to drive user acquisition and engagement.

• Conceptualize and design unique merchandise items that align with the Reface brand and appeal to its user base.

• Collaborate with the Product Design team to ensure brand consistency and visual excellence in UI/UX elements.

• Work with marketing teams to translate campaign objectives into visually effective creative assets.

• Utilize and experiment with Generative AI tools to create novel graphics, illustrations, and video content.

• Produce high-quality illustrations, icons, and graphical elements as needed for various projects.

• Present design concepts and rationale clearly to stakeholders, incorporating feedback to refine creative output.

• Ensure all design work adheres to brand standards while also pushing creative boundaries and exploring new visual formats.

📝 Enhancement Note: The responsibilities indicate a need for a designer who is not only proficient in traditional graphic design but also comfortable with emerging AI technologies and able to manage projects from ideation through to final execution. The scope includes both brand-level work and tactical marketing asset creation, requiring a blend of strategic thinking and hands-on execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Arts, or a related creative field is beneficial.

Experience: 2-5 years of proven experience in graphic design, with a specific focus on digital products and technology companies. A robust portfolio is essential.

Required Skills:

• Proven experience in graphic design for digital products and technology companies.

• Excellent visual taste, with a strong command of composition, typography, color theory, and graphic elements.

• Ability to independently generate ideas for posts, merchandise, or advertising visuals and execute them from concept to completion.

• Proficiency in creating icons, illustrations, graphics, and generating high-quality images or videos using AI tools.

• Skill in working with existing brand identity, developing it, and adapting it across various formats and mediums.

• Demonstrated ability to evaluate design quality, identify flaws, and understand the effectiveness of different visual solutions.

• Self-starter mentality, capable of finding solutions independently without micro-management and adhering strictly to deadlines.

• Strong communication and presentation skills, with the ability to articulate design decisions and actively listen to feedback. Preferred Skills:

• Experience with UI/UX design principles and their application in digital products.

• Familiarity with animation or motion graphics software for creating dynamic visual content.

• Experience in designing for App Store Optimization (ASO) and Google Play Store listings.

• A keen interest in emerging AI trends and their application in design.

• Experience working within a fast-paced, startup or high-growth technology environment.

• Understanding of marketing funnels and how design contributes to conversion rates.

📝 Enhancement Note: The emphasis on self-sufficiency, deadline adherence, and the ability to work with AI tools suggests a need for a designer who is proactive, adaptable, and technologically curious. The portfolio is critical for demonstrating these skills, especially the ability to translate abstract concepts into tangible visual outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating expertise in digital product design, branding, and marketing collateral.

• Include case studies that highlight your creative process, from initial concept to final execution, emphasizing problem-solving and strategic thinking.

• Feature examples of your ability to develop and adapt existing brand identities across multiple touchpoints.

• Present work that clearly illustrates your understanding of composition, typography, color theory, and visual hierarchy.

• Include examples of AI-generated visuals or projects where AI was integrated into your workflow.

• Demonstrate proficiency in creating assets for digital platforms, including social media, websites, and app stores. Process Documentation:

• Be prepared to discuss your design process in detail, including how you approach ideation, concept development, and iteration.

• Articulate how you gather requirements, collaborate with stakeholders, and incorporate feedback into your designs.

• Explain your workflow for managing multiple projects simultaneously and meeting deadlines under pressure.

• Be ready to describe how you evaluate the success of your design solutions and measure their impact.

📝 Enhancement Note: For a design role, especially one involving creative strategy and independent execution, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it should tell a story about the designer's problem-solving capabilities, understanding of brand, and technical versatility, including AI integration.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Mid-Level Brand & Marketing Designer with 2-5 years of experience in Kyiv, Ukraine, a competitive salary range would typically fall between 35,000 UAH to 65,000 UAH per month, depending on the specific skills, portfolio strength, and negotiation.

Benefits:

• Unlimited Vacation Policy: Full autonomy over vacation days, emphasizing trust and ownership for work-life balance.

• Professional Development Budget: Annual budget allocated for courses, workshops, or conferences to support skill enhancement and learning of new tools (including AI).

• Health & Care: Comprehensive medical insurance provided after the probation period, along with paid sick leave.

• Corporate Discounts: Access to partner discounts for various everyday needs.

• Stable Work Environment: A secure office in Kyiv with guaranteed power and internet, ensuring continuous productivity.

• Culture of Feedback: Open dialogue, transparent communication, and a supportive environment for growth.

• Impactful Mission: Contribution to the company's efforts in supporting the country through the Reface Fund.

Working Hours: While not explicitly defined, a standard full-time work week is implied, likely aligning with typical tech industry hours (e.g., 9 AM to 6 PM or similar), with flexibility offered through the unlimited vacation policy.

📝 Enhancement Note: The salary estimate is based on current market research for similar roles in Kyiv, Ukraine, considering the mid-level experience and the tech industry context. The benefits package emphasizes employee well-being, continuous learning, and a supportive work environment, which are key attractors for talent in the current market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gen AI App Studio / Technology / Software. Reface operates at the forefront of generative AI for consumer applications, a rapidly evolving and highly competitive sector.

Company Size: 200 people. This indicates a mid-sized company that likely offers a balance between the structure of a larger organization and the agility and close-knit feel of a smaller one. Operations and design teams are likely integrated but specialized.

Founded: 8 years ago. This suggests a company with established market presence and a proven track record, having navigated the startup lifecycle and achieved significant growth (300M+ downloads, key investments).

Team Structure:

• The design team likely collaborates closely with Product, Marketing, and Engineering.

• This role is expected to work within a hybrid structure, interacting with a recruiter, a manager, and potentially other designers or creatives.

• Cross-functional collaboration is explicitly mentioned, highlighting a team-oriented approach. Methodology:

• Data-Driven Creativity: While not explicitly stated, the company's success in app development and user acquisition suggests a data-informed approach to design and marketing.

• Agile Development & Iteration: Common in tech companies, implying a process of rapid prototyping, testing, and refinement.

• Emphasis on Innovation: The focus on Gen AI and "bold visual experiments" points to a culture that encourages experimentation and forward-thinking design solutions.

Company Website: https://reface.ai/

📝 Enhancement Note: Reface's background as a successful Gen AI app studio suggests a dynamic, innovative, and user-centric culture. The company's established presence and significant user base provide a strong foundation for growth and impact. The "special vibe" mentioned hints at a unique, possibly informal and creative, work environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned for an individual with foundational experience looking to deepen their expertise in brand and marketing design within the tech and AI space. It offers significant autonomy and the opportunity to shape brand visuals.

Reporting Structure: The candidate will report to a manager, with collaboration across Design, Product, and Marketing teams. This structure facilitates learning and exposure to different facets of the business.

Operations Impact: The designer's work directly influences user perception, brand recognition, and the success of marketing campaigns. Visuals are critical for app store visibility, user engagement, and overall brand equity in the competitive app market. The role has a direct impact on user acquisition and retention strategies through compelling creative assets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, brand development, or specific marketing channels.

• Leadership Potential: As experience grows, opportunities may arise to lead design initiatives, mentor junior designers, or take on more strategic brand responsibilities.

• Cross-functional Experience: Gain exposure to product development, marketing strategy, and business operations, broadening career horizons within the tech industry.

• Industry Exposure: Work with cutting-edge AI technologies and contribute to a globally recognized brand in the mobile app space.

📝 Enhancement Note: This role is ideal for a designer who wants to grow within a specialized area (Gen AI, mobile apps) while maintaining a broad impact across marketing and brand. The company's commitment to professional development, including AI tools, offers a clear path for skill enhancement and career advancement.

🌐 Work Environment

Office Type: The company offers a stable office environment in Kyiv, described as an "Unbreakable Hub" with guaranteed power and internet. This suggests a professional, well-equipped workspace designed for productivity, especially crucial given potential external disruptions.

Office Location(s): Kyiv, Ukraine.

Workspace Context:

• Collaborative Environment: The culture emphasizes open dialogue and feedback, indicating a supportive and interactive workspace.

• Tools & Technology: While specific tools aren't listed, the role's nature implies access to industry-standard design software and potentially advanced AI design platforms.

• Team Interaction: Opportunities for direct collaboration with design, product, and marketing teams are integral to the role.

Work Schedule: A standard full-time schedule is expected, likely with some flexibility, particularly given the "Unlimited Vacation Policy," which suggests a trust-based approach to work-life balance.

📝 Enhancement Note: The emphasis on a stable, well-equipped office in Kyiv, coupled with a culture of open feedback, points to a professional and supportive work environment designed to foster creativity and productivity, even in challenging circumstances.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call with Recruiter: Initial screening to assess general fit, motivation, and basic qualifications.

• Test Task: A practical assignment designed to evaluate design skills, creative problem-solving, and ability to work within brand guidelines or specific project briefs. This is a crucial step for demonstrating hands-on capability.

• Tech Interview with Manager: A deeper dive into technical skills, design process, experience with relevant tools (including AI), and strategic thinking related to brand and marketing design.

• Final Interview: Likely a broader discussion about cultural fit, long-term aspirations, and overall alignment with Reface's mission and values.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work that directly aligns with the requirements of this role (digital products, branding, marketing, AI integration).

• Tell a Story: For each project, explain the brief, your process, the challenges you faced, your solutions, and the outcome. Quantify results where possible (e.g., engagement increases, conversion improvements).

• Highlight AI Proficiency: Dedicate a section or specific projects to demonstrate your experience and creativity with AI design tools.

• Show Versatility: Include examples of different types of deliverables (icons, illustrations, ads, merchandise mockups, app store visuals).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Analyze the Brief: For the test task, thoroughly understand the objectives, target audience, and constraints.

• Demonstrate Process: Be prepared to explain your thought process, tool choices, and design decisions during the interview.

• Brand Alignment: Show an understanding of Reface's existing brand and how your proposed solutions would fit or evolve it.

• AI Experimentation: If the test task allows or implies it, be ready to showcase innovative uses of AI.

📝 Enhancement Note: The interview process is standard for creative roles, with a strong emphasis on a practical test task and portfolio review. Candidates should prepare to not only showcase their design skills but also their strategic thinking, problem-solving abilities, and adaptability to new technologies like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is fundamental.

• AI Design Tools: Experience with or a strong willingness to learn and utilize Generative AI platforms for image and video creation (e.g., Midjourney, DALL-E, Stable Diffusion, RunwayML, etc.).

• Prototyping/UI Tools: Familiarity with tools like Figma, Sketch, or Adobe XD may be beneficial for digital product asset creation.

Analytics & Reporting:

• Understanding of how design impacts key metrics (e.g., click-through rates, conversion rates, app store rankings) is important, even if not directly using analytics tools. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms can be an advantage.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator. Candidates should be prepared to discuss their experience and creative approaches with these technologies, as they are central to the role's innovative aspect.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing boundaries, exploring new formats, and embracing experimentation, particularly with AI.

• Ownership & Autonomy: Employees are trusted to manage their work, time, and development without micro-management.

• Collaboration & Feedback: A culture of open communication, mutual support, and constructive feedback is encouraged.

• Impact & Mission-Driven: Contributing to a successful global product and participating in the company's philanthropic efforts (Reface Fund).

• User-Centricity: Designing with the end-user in mind to create engaging and valuable experiences.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, marketers, and other creatives, sharing ideas and aligning on objectives.

• Open Dialogue: A willingness to share ideas, receive feedback, and engage in constructive discussions is valued.

• Agile & Iterative: Collaboration likely involves iterative design processes, where feedback loops are short and frequent.

📝 Enhancement Note: Reface appears to foster a culture that values individual initiative, creative exploration, and collective contribution. The emphasis on "no micro-management" and "culture of feedback" suggests a mature, trust-based environment where professionals are empowered.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI tools and techniques for design.

• Balancing Brand Consistency with Innovation: Ensuring that experimental or AI-generated visuals still align with Reface's core brand identity.

• Managing Diverse Deliverables: Juggling a wide array of creative tasks, from app store assets to merchandise and AI experiments, under tight deadlines.

• Cross-functional Alignment: Effectively communicating and integrating design vision with the goals and feedback from product and marketing teams.

Learning & Development Opportunities:

• AI Design Mastery: Deep dive into advanced AI tools and workflows for creative content generation.

• Brand Strategy: Opportunity to contribute to and shape the visual direction of a globally recognized app brand.

• Cross-Disciplinary Exposure: Learn about product development, marketing strategies, and user acquisition from experienced teams.

• Industry Best Practices: Gain experience in a leading Gen AI app studio, working on products with massive user bases.

📝 Enhancement Note: The challenges are inherent to working in a fast-growing tech company at the cutting edge of AI. The growth opportunities are substantial, offering a chance to become a leader in a niche but rapidly expanding field of design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new visual concept for a marketing campaign, from brief to final asset."

• "How do you ensure brand consistency across diverse platforms and marketing materials?"

• "Walk me through a project where you used AI tools in your design process. What were the challenges and outcomes?"

• "How do you approach receiving and incorporating feedback on your designs, especially when you disagree with it?" Company & Culture Questions:

• "What excites you about Reface and our mission in the Gen AI space?"

• "How do you see your design style fitting into Reface's brand identity and culture?"

• "Describe a time you had to work independently to solve a creative problem under pressure."

• "What are your thoughts on the role of AI in the future of graphic design?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, and the impact. Use bullet points for clarity.

• Showcase AI Work Prominently: Highlight any projects where you've used AI tools, explaining your approach and the results.

• Demonstrate Versatility: Ensure your portfolio covers a range of skills: branding, digital assets, illustration, and ideally, examples of AI-generated content.

• Be Ready for Technical Questions: Expect questions about your software proficiency, design principles, and your approach to specific design challenges.

• Enthusiasm for Reface: Convey genuine interest in the company, its products, and the opportunity to contribute to its visual identity.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also strategic thinking, problem-solving capabilities, independence, and a keen interest in AI and Reface's specific market position. The portfolio is the primary tool for showcasing these attributes.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided Breezy HR link.

• Tailor Your Resume: Highlight experience in digital product design, brand development, marketing collateral creation, and any proficiency with AI design tools. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant work, including case studies that demonstrate your process, problem-solving skills, and AI tool usage.

• Prepare for the Test Task: Understand that a practical design assignment is part of the process. Practice creating assets under time constraints and aligning with brand guidelines.

• Research Reface: Familiarize yourself with Reface's products, brand identity, and recent marketing efforts to better articulate your fit and vision during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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