Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Cell Labs

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-10-02

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand development and maintain visual identity consistency across all company touchpoints.

• Create compelling digital design assets for websites, presentations, newsletters, and data rooms.

• Produce high-quality print materials, merchandise, and event collateral to enhance brand presence.

• Develop engaging social media graphics tailored for various platforms to maximize reach and impact.

• Provide essential design support to cross-functional teams, including recruiting, engineering, and PR.

📝 Enhancement Note: This role is classified as Mid-Level, suggesting a need for candidates with a solid foundation in graphic and brand design principles, coupled with practical experience in applying these across diverse media. The emphasis on "what you made" rather than "where you worked" indicates a portfolio-driven evaluation.

📈 Primary Responsibilities

• Brand Evolution & Consistency: Spearhead the evolution of Cell Labs' visual identity, ensuring strict adherence to brand guidelines across all internal and external communications, including digital platforms, print collateral, and merchandise.

• Digital Asset Creation: Design and implement a consistent design system for the company website, upcoming product launches, investor decks, newsletters, and secure data rooms, enhancing user experience and brand perception.

• Print & Physical Asset Development: Produce professional print materials such as brochures, datasheets, business stationery, and office signage. Also, design desirable team merchandise (e.g., hoodies, stickers) and coordinate with printers for production.

• Launch & Event Support: Create impactful key visuals and campaign assets for product launches and trade shows, including booths, banners, and displays. This includes managing relationships with printers and booth builders, and providing on-site support during events.

• Social Media Content Design: Develop platform-specific graphics for LinkedIn, Instagram, X, and YouTube, including posts, carousels, stories, banners, and thumbnails, ensuring visual appeal and brand alignment.

• Cross-Functional Design Solutions: Support various departments by creating design assets for recruiting and employer branding initiatives, technical documentation for engineering teams, press kits for PR, and visual elements for office culture and internal team events.

📝 Enhancement Note: The breadth of responsibilities indicates a need for a versatile designer capable of executing a wide range of design tasks. The "Launch & Events" and "Cross-Team Support" responsibilities highlight the importance of project management and effective communication skills to collaborate with diverse stakeholders.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Communication Design, Brand Design, or a related field is preferred.

• Equivalent practical experience and a strong portfolio demonstrating self-taught expertise will also be considered. Experience:

• A minimum of 2-5 years of professional design experience, gained in an agency, studio, in-house team, or as a freelancer. The quality and scope of work showcased in the portfolio are more critical than the specific work environment. Required Skills:

• Brand Development & Management: Proven ability to evolve and maintain a consistent visual identity across all platforms. Experience in creating comprehensive brand guidelines and templates.

• Digital Design Proficiency: Expertise in designing for web, presentations (Pitch, Google Slides, PowerPoint, Keynote), newsletters, and data rooms, with a strong understanding of design systems.

• Print Production Expertise: In-depth knowledge of preparing files for print, including experience with printers, color proofs, paper selection, and production deadlines.

• Software Proficiency:

  • Figma: Advanced skills for UI/UX design and collaborative design systems.
  • Adobe Creative Suite: Mastery of InDesign, Illustrator, and Photoshop for a wide range of design tasks.

• Project Management: Demonstrated ability to manage multiple design projects concurrently, prioritize tasks, and deliver high-quality work within deadlines.

• Agile Design Approach: Experience in iterating on designs quickly, incorporating feedback, and knowing when a design is "good enough to ship."

• Language Proficiency: Fluent in both German and English, both written and spoken.

Preferred Skills:

• Webflow or Framer: Familiarity with modern web design and development platforms.

• UI/UX Design Principles: Deeper understanding of user interface and user experience design for digital products.

• Motion Graphics/Animation: Basic skills in creating animated graphics for social media or web content.

• Illustration: Ability to create custom illustrations to enhance brand identity.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, along with experience in print production, points to a role that requires both digital and traditional design capabilities. The "How you work" section highlights a preference for agile methodologies and efficient workflow management, crucial for a fast-paced environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual System Demonstration: Showcase at least one project where you successfully built and implemented a comprehensive visual system that spans both print and digital applications.

• Process Documentation: Provide a brief written or visual explanation of your design process for key projects, highlighting how you approach problem-solving, iteration, and stakeholder collaboration.

• Cross-Platform Application: Include examples of how your designs have been applied consistently across various platforms, such as website, social media, print collateral, and merchandise.

• Brand Guideline Examples: If available, include samples of brand guidelines or style guides you have developed or contributed to.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of how to design efficient design workflows, from initial concept to final delivery, and how to optimize these processes over time.

• System Implementation: Show examples of how you've implemented design systems or style guides to ensure brand consistency and streamline design production.

• Measurement & Performance: While not explicitly stated as a requirement, candidates who can articulate how design choices impact user engagement or conversion rates will stand out.

📝 Enhancement Note: The application explicitly requests a portfolio that includes a project demonstrating a visual system across print and digital, and a short note on the process. This suggests the company values a methodical approach to design and the ability to articulate design decisions, particularly in relation to achieving brand consistency and impact.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Brand & Graphic Designer in Berlin, Germany, with 2-5 years of experience, a competitive salary range is estimated to be between €45,000 and €60,000 annually. This range accounts for the required technical skills, the breadth of responsibilities, and the cost of living in Berlin. Benefits:

• Personalized Benefits Package: A flexible benefits system allowing employees to choose from:

  • Mobility support (e.g., public transport ticket, bike leasing)
  • Health support (e.g., gym membership, wellness programs)
  • Food support (e.g., meal vouchers, subsidized canteen)
  • Fitness support (e.g., sports club contributions)

• Learning & Development:

  • Paid learning time dedicated to professional growth.
  • A personal budget for courses, design conferences, and necessary tools.

• Volunteer Day: One extra paid day off per year for volunteering or personal projects.

• Creative Freedom: Significant autonomy in shaping the company's visual identity and design output.

• On-site Amenities: Office, workshop, and test rigs located in the same building in Kreuzberg, facilitating easy collaboration with engineers.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week.

• The role is on-site, implying regular office attendance.

📝 Enhancement Note: The "self-assembled" benefits package is a unique offering that allows for personalization. The salary estimate is based on typical market rates for this role and location, adjusted for the stated experience level and the on-site work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Robotics / AI)

Company Size: Cell Labs is a growing tech company, likely in the startup or scale-up phase, indicated by the need for a versatile designer to establish and evolve brand identity. This size typically fosters a dynamic, collaborative, and fast-paced environment.

Founded: Cell Labs is a modern tech company, implying an innovative and forward-thinking culture.

Team Structure:

• Operations Team Aspect 1: The design function likely operates as a central resource, supporting various departments including Marketing, Product, Engineering, and HR. The team may be small, with this role being a key individual contributor or potentially the foundation for a larger design team.

• Operations Team Aspect 2: This role reports to a Marketing Lead or potentially a Head of Brand/Creative, with direct interaction with founders and engineering teams.

• Operations Team Aspect 3: High degree of cross-functional collaboration is expected, requiring strong communication and interpersonal skills to work effectively with engineers, product managers, and marketing specialists.

Methodology:

• Data Analysis & Insights: Design decisions are expected to be informed by brand strategy and potentially user feedback, aiming for effective communication and brand impact.

• Workflow Planning & Optimization: The role involves creating and refining design workflows to ensure efficiency and consistency, especially in a growing company.

• Automation & Efficiency: While not a core focus for a designer, leveraging tools like Figma and potentially Webflow/Framer for efficiency in asset creation and website management is implicitly encouraged.

Company Website: https://cell-labs.ai

📝 Enhancement Note: The company's focus on building robots suggests a culture that values innovation, engineering excellence, and practical application. The emphasis on "robots for everyone" implies a commitment to accessibility and inclusivity, which should be reflected in the brand's visual communication.

📈 Career & Growth Analysis

Operations Career Level: This position is for a mid-level Brand & Graphic Designer. It signifies a role where the individual is expected to take ownership of significant design responsibilities, contribute to brand strategy, and operate with a degree of autonomy. They are past the entry-level stage and are expected to deliver high-quality work independently while also collaborating effectively.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or potentially directly to a founder or Head of Product, depending on the company's current structure. They will collaborate closely with engineering, product, and other GTM teams.

Operations Impact: The Brand & Graphic Designer plays a crucial role in shaping the external perception of Cell Labs. Their work directly influences investor confidence, customer acquisition, talent attraction, and overall brand recognition. High-quality, consistent design is essential for a technology company aiming to establish a strong market presence.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in brand strategy, visual identity development, and design systems. Potential to lead design initiatives for new product launches or major marketing campaigns.

• Learning & Development: Access to paid learning time and a personal budget for courses and conferences allows for continuous skill enhancement in areas like UI/UX, motion graphics, or emerging design technologies.

• Leadership Potential: As the company grows, there's potential to move into a Senior Designer role, Art Director position, or even build and manage a design team. The role provides real portfolio pieces for career advancement as the company gains recognition.

📝 Enhancement Note: The emphasis on "real portfolio pieces" and "room to grow" with a personal learning budget suggests a commitment to employee development and career progression within the company, particularly for those who demonstrate initiative and high performance.

🌐 Work Environment

Office Type: On-site, located in Kreuzberg, Berlin. The office environment is integrated with the company's workshop and test rigs, promoting a hands-on and collaborative atmosphere where designers can easily interact with engineers and see the robots in action.

Office Location(s): Berlin, Germany (Kreuzberg district). This location is known for its vibrant startup scene, offering good accessibility and a dynamic urban environment.

Workspace Context:

• Collaborative Environment: The integrated office and workshop setup fosters direct communication and collaboration between design and engineering teams, allowing for a deeper understanding of the product and its features.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and presentation tools. Potential exposure to web design platforms like Webflow or Framer.

• Team Interaction: Opportunities for frequent interaction with various departments, including product development, marketing, and recruiting, contributing to a well-rounded understanding of the business.

Work Schedule: The standard full-time schedule is on-site, with an expectation of approximately 40 hours per week. This setup allows for in-person collaboration and direct engagement with the product and team.

📝 Enhancement Note: The proximity of the office to the workshop and test rigs is a significant advantage for a designer, enabling them to gain practical insights into the product they are designing for, leading to more informed and impactful visual communication.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: An initial screening call to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Deep-dive: A more in-depth discussion focusing on specific projects within your portfolio, your design process, and how your skills align with Cell Labs' needs. Be prepared to elaborate on your approach to brand systems and cross-platform design.

• Half-day On-site Visit: This stage involves an in-person visit to the Berlin office. It includes a small, practical design exercise relevant to the role's responsibilities and opportunities to meet more team members and experience the work environment.

• Offer: Following the on-site visit and successful completion of the design exercise, an offer will be extended.

Portfolio Review Tips:

• Highlight Cross-Platform Systems: Emphasize projects where you've built cohesive visual identities across print and digital mediums. Clearly articulate the strategy behind your design choices and how they maintained consistency.

• Process Storytelling: Structure your portfolio presentation to tell a story for each key project. Explain the problem, your approach, the solutions you developed, and the impact or outcome. Use the requested "short note on your process" effectively.

• Metrics & Impact (Where Possible): While not explicitly requested for every project, if you have data showing how your designs positively impacted metrics (e.g., website engagement, campaign performance, brand recognition), be ready to share it.

• Company-Specific Alignment: Research Cell Labs' current visual identity and target audience. Tailor your presentation to show how your skills and aesthetic can enhance their brand, particularly in the context of robotics and technology. Demonstrate enthusiasm for their mission.

Challenge Preparation:

• Design Exercise: Expect a focused design challenge during the on-site visit. It will likely involve creating a specific asset (e.g., a social media graphic, a slide for a presentation, a concept for a brochure) based on a brief provided on the day. Practice quickly generating concepts and producing a polished deliverable within a limited timeframe.

• Time Management: Be prepared to work efficiently under a time constraint for the design exercise.

• Articulating Strategy: Be ready to explain your design decisions during the exercise and the portfolio review. Focus on how your choices support the brand's objectives and target audience.

📝 Enhancement Note: The multi-stage interview process, including an on-site visit and a design exercise, indicates a thorough evaluation. Candidates should prepare to showcase not only their technical skills but also their strategic thinking, problem-solving abilities, and cultural fit. The explicit request for a "short note on your process" suggests a preference for candidates who can clearly articulate their methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, and building design systems. Proficiency in creating components, variants, and interactive prototypes is expected.

• Adobe Creative Suite:

  • InDesign: For layout design of brochures, datasheets, presentations, and other print collateral.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and creating raster-based graphics for digital and print.

• Presentation Software:

  • Pitch: Likely used for collaborative deck creation.
  • Google Slides, PowerPoint, Keynote: Familiarity with these standard presentation tools is required for creating investor decks and internal presentations.

Analytics & Reporting:

• While not a primary tool for a designer, understanding how design impacts metrics tracked by analytics tools (e.g., Google Analytics for website performance) is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how design assets are deployed through marketing automation platforms or CRM systems can be a plus. Web Design Tools (Preferred):

• Webflow / Framer: Experience with these visual web design and development platforms is a plus, indicating capability in modern web design workflows.

📝 Enhancement Note: The core technology stack is heavily focused on design execution. The emphasis on Figma and Adobe Creative Suite highlights the need for mastery in industry-standard tools for both digital and print design. Preferred skills in Webflow/Framer suggest an interest in modern web development practices.

👥 Team Culture & Values

Operations Values:

• Innovation & Practicality: As a robotics company, Cell Labs likely values innovation, scientific rigor, and the practical application of technology. This translates to a design approach that is both creative and functional, solving real problems.

• Collaboration & Transparency: The integrated office/workshop environment and the emphasis on cross-team support suggest a culture of open communication and teamwork.

• Data-Driven Approach: While primarily a design role, decisions are likely informed by brand strategy, market research, and potentially user feedback, aiming for measurable impact.

• Efficiency & Agility: The "good enough to ship" mentality and the need to manage multiple projects point to a value placed on speed, efficiency, and iterative improvement in design processes.

• Inclusivity: The stated commitment to building robots for everyone and welcoming diverse applicants indicates a culture that values representation and equal opportunity.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with engineers, product managers, and marketing teams, requiring clear communication and the ability to translate technical concepts into understandable visual narratives.

• Process Review & Feedback: A culture that encourages iteration and improvement means designers should be open to feedback and actively participate in design reviews.

• Knowledge Sharing: Given the learning opportunities, there's likely an environment that encourages sharing insights, best practices, and learnings across teams.

📝 Enhancement Note: The company's mission to build robots for "everyone" and its inclusive hiring stance are key cultural indicators. Designers are expected to contribute to an environment that is both technically advanced and people-centric.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Specificity: Ensuring a unified brand identity while creating tailored assets for diverse platforms (e.g., LinkedIn vs. technical documentation) requires strategic design thinking.

• Translating Complex Technology: Effectively communicating the value and functionality of advanced robotics technology to various audiences (investors, customers, engineers) through visual design.

• Rapid Growth Environment: Adapting to the fast-paced nature of a growing tech company, managing multiple priorities, and potentially contributing to the development of new design processes as the team expands.

• Evolving Visual System: Continuously refining and expanding the brand's visual language as the company and its offerings evolve.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in areas like UI/UX for robotics interfaces, advanced brand strategy, or motion graphics for product demonstrations.

• Industry Exposure: Access to conferences and courses provides exposure to the latest trends in design, technology, and brand communication.

• Mentorship & Leadership: As the company grows, opportunities for mentorship from senior leaders or potential to mentor junior designers or interns. The role offers a clear path for career progression within a growing tech company.

📝 Enhancement Note: The challenges presented are common in fast-growing tech companies, particularly those with complex products. The growth opportunities are framed around skill development and potential leadership, aligning with the company's investment in employee learning.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Cell Labs' visual identity to reflect our mission of building robots for everyone?" (Focus on inclusivity, innovation, and clarity).

• "Describe a project where you built a visual system that successfully spanned both print and digital. What were the key challenges and how did you ensure consistency?" (Prepare to discuss your process, tools, and outcomes).

• "Imagine you need to create a key visual for our upcoming product launch. What information would you need, and what would be your initial design process?" (Demonstrate strategic thinking, information gathering, and initial concept generation). Company & Culture Questions:

• "What excites you about Cell Labs and our work in robotics?" (Show genuine interest in the company's mission and technology).

• "How do you approach collaboration with engineering or product teams who may have different priorities or technical jargon?" (Highlight your communication and cross-functional collaboration skills).

• "How do you ensure your design work aligns with business objectives and contributes to brand impact?" (Connect your design skills to tangible business outcomes). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the solution, and the outcome or impact.

• Highlight Process: Use your "short note on your process" as a guide. Be ready to walk through your thinking for at least one key project, showing how you iterated and made decisions.

• Showcase Versatility: Ensure your portfolio demonstrates your ability to work across digital, print, and social media, and that your designs are consistent and aligned with brand principles.

• Interactive Elements: If possible, use interactive elements in your digital portfolio or be prepared to present mockups that showcase how your designs function in context.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills, and a clear understanding of how design contributes to business goals. The portfolio review is critical, so be prepared to discuss your process and decisions in detail.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your ability to build and maintain visual systems across print and digital platforms. Tailor your presentation to highlight relevant case studies for Cell Labs' industry.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in key tools (Figma, Adobe Creative Suite), and specific achievements in brand development, digital design, and print production. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategy, and the impact of your work. Prepare specific examples for potential interview questions related to collaboration, problem-solving, and brand strategy.

• Company Research: Thoroughly research Cell Labs, their products, target audience, and current brand presence. Understand their mission and values to articulate your fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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