Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Cell Labs

Location: Berlin, Germany

Job Type: Full-time

Category: Brand & Graphic Design / Marketing Operations Support

Date Posted: 2026-09-28

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the evolution and consistent application of Cell Labs' visual identity across all brand touchpoints.

• Drive digital design initiatives, enhancing the company's online presence, including website aesthetics and investor/customer-facing digital assets.

• Develop compelling print materials and merchandise, translating the brand into tangible formats for internal and external use.

• Create impactful visual assets for product launches, events, and social media campaigns to amplify brand reach and engagement.

• Provide essential design support to cross-functional teams, including recruiting, engineering, and PR, ensuring brand consistency.

📝 Enhancement Note: While the role is primarily a Brand & Graphic Designer, its scope extends into supporting GTM (Go-To-Market) initiatives, particularly for product launches and events, and collaborating closely with engineering for technical documentation. This necessitates an understanding of how design directly impacts operations and revenue enablement through clear communication and impactful visuals. The emphasis on building a "visual system" across print and digital also hints at a need for systematic design thinking, akin to process optimization in operations.

📈 Primary Responsibilities

• Evolve and maintain the company's visual identity, ensuring brand consistency across all platforms, including digital, print, and merchandise.

• Design and develop brand guidelines and reusable templates for presentations, documents, and social media content to empower team-wide brand adherence.

• Create engaging digital assets for the company website, investor decks, newsletters, and data rooms, all aligned with a unified design system.

• Produce high-quality print collateral such as brochures, datasheets, business stationery, and office signage.

• Design desirable merchandise for team members, fostering a sense of community and brand advocacy.

• Develop key visuals and campaign assets for the upcoming product launch, including trade show booths, banners, and displays.

• Coordinate with external vendors, including printers and booth builders, and provide on-site support during events and installations.

• Design visually appealing graphics for various social media platforms (LinkedIn, Instagram, X, YouTube), including posts, carousels, stories, and thumbnails.

• Support the recruiting and employer branding teams with compelling visual content.

• Create technical documentation layouts and visuals for the engineering team to enhance clarity and understanding.

• Develop press kits and PR materials to support media outreach efforts.

• Design assets for internal communications, office culture initiatives, and team events.

📝 Enhancement Note: The responsibility for "technical documentation for engineering" and "press kits and PR" indicates a need for the designer to understand how to translate complex information (technical specifications, company news) into easily digestible and visually appealing formats. This requires a degree of operational awareness regarding information dissemination and audience comprehension, a skill often honed in operations roles.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Communication Design, Brand Design, or a related field is preferred. Equivalent practical experience demonstrated through a strong portfolio is also highly valued.

Experience: A minimum of 2-5 years of professional design experience, gained in an agency, studio, in-house team, or as a freelancer. The quality and impact of past work are prioritized over the specific work environment.

Required Skills:

• Proven ability in Brand Development and Graphic Design, with a strong portfolio showcasing visual identity creation.

• Expertise in Digital Design, including website design principles and creating assets for online platforms.

• Proficiency in Print Design, with a solid understanding of print production processes, color proofs, paper choices, and deadlines.

• Advanced skills in Figma for UI/UX design and collaborative workflows.

• Mastery of Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Experience with presentation software such as Pitch, Google Slides, PowerPoint, and Keynote.

• Fluency in both German and English, both written and spoken. Preferred Skills:

• Familiarity with Webflow or Framer for website design and development.

• Experience in designing for hardware or robotics industries.

• Understanding of design systems and their implementation.

• Ability to prepare print files and liaise effectively with printers.

• Experience in designing for trade shows and events.

📝 Enhancement Note: The requirement for proficiency in presentation tools like Pitch, Google Slides, PowerPoint, and Keynote, coupled with the need to create investor decks and data rooms, directly aligns with core competencies expected in Revenue Operations and Sales Operations roles, where clear and persuasive data visualization is paramount. The "few years of design work" and "know when something is good enough to ship" suggests a practical, results-oriented approach, mirroring the efficiency-driven mindset in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a project where a comprehensive visual system was built, demonstrating its application across both print and digital mediums.

• Include a clear explanation of your design process for at least one significant project, highlighting how you approached problem-solving and decision-making.

• Present examples of creating and maintaining brand guidelines, emphasizing consistency and scalability.

• Demonstrate experience in preparing print-ready files and managing vendor relationships (printers, booth builders).

• Include examples of digital assets designed for websites, presentations, and social media, showcasing adaptability to different platforms. Process Documentation:

• Detail your approach to evolving and maintaining a visual identity system, including how you ensure consistency across diverse touchpoints.

• Describe your workflow for creating reusable design templates and brand assets for team-wide usage.

• Explain your methodology for collaborating with engineers or technical teams to produce clear and effective documentation.

• Outline your process for developing campaign assets for product launches or events, from concept to execution and on-site support.

📝 Enhancement Note: The emphasis on building a "visual system that works across print and digital" and documenting the "process" is a direct parallel to operations' focus on building scalable systems and documenting processes. Candidates are expected to articulate their methodology, much like an operations professional would for a workflow or system implementation. The requirement to show "how you built a visual system" and explain "your process" is a strong indicator that a structured, systems-thinking approach is highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Brand & Graphic Designer with 2-5 years of experience in Berlin, Germany, the estimated annual gross salary range is approximately €45,000 - €60,000. This estimate considers the cost of living in Berlin and the company's focus on advanced technology.

Benefits:

• Your Work is Seen: High visibility role where your designs will be the external face of the company.

• Integrated Environment: Work in a single location with easy access to engineers and the product (office, workshop, test rigs in one building).

• Growth & Learning: Paid learning time with a personal budget for courses, design conferences, and necessary tools.

• Portfolio Development: Opportunity to create real portfolio pieces as the company gains recognition.

• Customizable Benefits Package: A flexible benefits program allowing you to tailor coverage for mobility, health, food, or fitness.

• Social Impact: An additional paid day off annually for volunteering or personal projects.

Working Hours: Full-time employment, with an estimated standard of 40 hours per week. The company culture suggests a focus on efficient work delivery, implying flexibility may be available for individuals who consistently meet project deadlines and objectives.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Berlin, Germany, considering the stated experience level (2-5 years) and the company's industry (robotics/tech). The benefits listed are directly extracted from the job description, with added context on how they appeal to professionals seeking growth and work-life balance. The mention of "efficient work delivery" hints at an operations-minded approach to time management within the standard working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Robotics and Humanoid Systems Manufacturing. Cell Labs operates at the cutting edge of technology, building complex electromechanical systems with a focus on empowering humans. This industry demands precision, innovation, and a forward-thinking approach.

Company Size: Small to Medium-sized (likely <100 employees, given the "early" phase and "take ownership" ethos). This size implies a fast-paced, agile environment where individual contributions have a significant impact. For operations professionals, this means exposure to a wide range of responsibilities and the potential to shape processes from the ground up.

Founded: The founding date is not explicitly stated, but the description "The quiet phase is over. We are looking for people who want to be here early" suggests a relatively young company that is transitioning from R&D to market launch.

Team Structure:

• The design team is likely small, possibly a one-person function initially, with the expectation of building out the function as the company grows.

• Close collaboration with engineering, marketing, and leadership teams is expected, given the "everything under one roof" philosophy.

• The role reports to a Head of Marketing, Brand, or a senior leadership member responsible for GTM strategy. Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's focus on robotics and technology implies an underlying data-driven approach to product development and decision-making. Designers will likely need to support this by visualizing data effectively.

• Agile Development: The description "getting a first draft out quickly and improving from there" and managing "several projects at once" indicates an agile and iterative approach to design work, mirroring agile methodologies common in tech operations.

• Systems Thinking: Building a "visual system" and ensuring consistency across diverse outputs points to a need for systematic thinking, essential for operations professionals.

Company Website: https://cell-labs.ai

📝 Enhancement Note: The company's focus on building "humanoid systems" and being "early" suggests a high-growth, innovative environment. For operations professionals, this implies opportunities to build and refine processes for a rapidly scaling organization. The "everything under one roof" culture is a significant operational advantage, fostering rapid communication and problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor, likely mid-level (2-5 years experience). It offers significant autonomy and ownership, acting as the primary design resource. The potential for growth lies in becoming the lead designer or Head of Design as the company scales.

Reporting Structure: The designer will likely report to a marketing lead or a senior executive responsible for communications and brand strategy. Close collaboration with engineering, product, and leadership teams is integral to the role.

Operations Impact: The designer's work will directly influence Cell Labs' brand perception, investor confidence, customer acquisition, and employer branding efforts. By creating compelling visuals for product launches, marketing materials, and investor decks, the designer plays a crucial role in enabling sales and revenue generation. Effective technical documentation and clear communication assets also streamline internal operations and external relations.

Growth Opportunities:

• Design Leadership: Potential to build and lead a design team as the company expands.

• Specialization: Deepen expertise in areas like UI/UX for robotics interfaces, marketing automation visuals, or event design.

• Cross-Functional Skill Development: Gain exposure to product development, marketing strategy, and GTM planning, enhancing understanding of broader business operations.

• Learning & Development: Access to paid learning time and a budget for courses and conferences to continuously upskill in design and related fields.

• Impactful Projects: Contribute to high-profile initiatives like a major product launch, creating significant portfolio pieces.

📝 Enhancement Note: The growth opportunities are framed to appeal to operations professionals by highlighting cross-functional exposure and the potential to influence business outcomes. The "impactful projects" and "portfolio pieces" are key selling points for ambitious professionals looking to advance their careers in dynamic environments.

🌐 Work Environment

Office Type: The company operates from a single, integrated facility that houses the office, workshop, and test rigs. This fosters a collaborative and accessible environment where designers can easily interact with engineers and see the product in action.

Office Location(s): Berlin, Germany (specifically Kreuzberg, as mentioned in the benefits). This location is known for its vibrant tech and creative scene.

Workspace Context:

• Collaborative Hub: The "everything under one roof" setup encourages direct, in-person collaboration, reducing communication friction common in distributed teams.

• Access to Innovation: Proximity to the engineering and manufacturing floor provides a unique opportunity to draw inspiration and understand the product's technical nuances firsthand.

• Tooling: Access to necessary design software (Figma, Adobe Creative Suite) and presentation tools. The company also provides a budget for additional tools.

• Brand Immersion: Being surrounded by the product and the team building it allows for deep immersion into the brand's core mission and values.

Work Schedule: Full-time, with an emphasis on efficient delivery. While a standard workweek is expected, the culture may offer some flexibility for individuals who demonstrate strong time management and productivity, aligning with operational efficiency principles.

📝 Enhancement Note: The "everything under one roof" environment is a key differentiator that impacts operational efficiency by minimizing communication delays and facilitating quick feedback loops between design, engineering, and product teams.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: An initial screening to gauge basic fit and interest.

• Portfolio Deep-Dive: A detailed review of your work, focusing on your design process, problem-solving skills, and ability to execute across different mediums. Be prepared to discuss specific projects, your role, and the impact of your designs.

• On-site Visit with Design Exercise: A half-day visit to the Berlin office, including a small, practical design exercise. This assesses your ability to think on your feet, apply your skills to a relevant challenge, and understand the company's brand and product context. It also serves as a cultural fit assessment.

• Offer: Final decision and offer extended.

Portfolio Review Tips:

• Systemic Approach: Clearly showcase at least one project where you built a visual system that effectively spans both print and digital. Highlight how you ensured consistency and scalability.

• Process Documentation: For key projects, provide a concise narrative explaining your design process: problem identification, research, ideation, execution, and iteration. Focus on why you made certain decisions.

• Metrics & Impact: Where possible, quantify the impact of your designs. For example, if your social media graphics increased engagement, or your presentation design improved investor conversion rates, highlight this.

• Company Relevance: Tailor your presentation to Cell Labs. Show an understanding of their industry (robotics) and their current stage (product launch). If you have experience in similar fields, emphasize it.

• Conciseness: Since there's no cover letter, your portfolio and any accompanying notes must speak volumes. Be clear, direct, and visually compelling.

Challenge Preparation:

• Brand Application: Expect a design exercise that requires you to apply the Cell Labs brand to a specific scenario (e.g., a social media campaign for a new feature, a visual for a technical datasheet).

• Time Management: Practice completing design tasks within a limited timeframe, simulating the on-site exercise.

• Articulate Your Thinking: Be ready to verbally explain your design choices during the exercise and the subsequent discussion, connecting them back to brand goals and company objectives.

📝 Enhancement Note: The interview process emphasizes practical application and a deep dive into the candidate's thought process and systematic approach, mirroring the evaluation criteria for operations roles where problem-solving and process execution are key. The "small design exercise" is a common tactic to assess practical skills and on-the-spot thinking, similar to case studies or process design challenges in operations interviews.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Proficiency required for website design, digital assets, and potentially internal tools.

• Adobe Creative Suite:

  • InDesign: Critical for print collateral, brochures, datasheets, and technical documentation layouts.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Presentation Software:

  • Pitch: Increasingly popular for collaborative pitch decks and presentations, especially in startups.
  • Google Slides / PowerPoint / Keynote: Standard tools for creating investor decks, internal presentations, and sales enablement materials.

Analytics & Reporting:

• While not explicitly listed as a designer tool, understanding how design impacts engagement metrics on websites and social media is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics dashboards) to interpret the performance of created assets would be beneficial. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design assets integrate into marketing automation platforms or CRM-driven communications (e.g., email newsletters) would be a plus.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is standard for graphic design. However, the inclusion of presentation tools like Pitch, Google Slides, PowerPoint, and Keynote, alongside the need to create investor decks and data rooms, highlights a strong connection to the GTM and sales enablement functions, areas heavily supported by Revenue Operations.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for brand consistency and visual quality across all touchpoints.

• Efficiency: Delivering high-quality work quickly and knowing "when something is good enough to ship."

• Collaboration: Working closely with engineers, marketing, and leadership to achieve shared goals.

• Impact-Driven: Creating designs that directly support company objectives, such as product launches, investor relations, and recruitment.

• Continuous Improvement: Utilizing paid learning time and feedback to evolve skills and design practices.

Collaboration Style:

• Integrated & Accessible: The "everything under one roof" model promotes frequent, informal interactions between teams.

• Cross-Functional Support: Designers are expected to provide support to various departments, requiring strong communication and adaptability.

• Feedback-Oriented: The iterative design process ("improving from there") implies a culture that values constructive feedback.

• Brand Advocacy: Encouraging the whole team to use brand guidelines and templates fosters a collective approach to brand management.

📝 Enhancement Note: The values described align closely with the principles of effective operations: ownership, efficiency, collaboration, and a focus on measurable impact. The collaboration style emphasizes seamless integration, a hallmark of well-functioning operational teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a Unified Visual System: Evolving the brand identity and ensuring its consistent application across diverse media and early-stage company growth.

• Balancing Speed and Quality: Delivering high-quality design work rapidly to meet the demands of a fast-paced startup and an upcoming product launch.

• Cross-Functional Communication: Effectively translating the needs of various departments (engineering, recruiting, marketing) into compelling visual assets.

• Limited Brand History: Working with an evolving brand where foundational elements might still be under development, requiring adaptability and strategic input.

• Resource Management: Potentially managing multiple projects simultaneously with limited direct design support, requiring strong prioritization skills.

Learning & Development Opportunities:

• Formal Learning: Access to paid learning time and a budget for courses and conferences to enhance design skills and explore new tools or techniques.

• On-the-Job Growth: Real-world experience in creating high-impact assets for a product launch and working within a dynamic tech environment.

• Mentorship & Leadership: Potential to grow into a lead design role and mentor future team members as the company scales.

• Industry Exposure: Deep involvement in the robotics and advanced technology sector, offering unique creative challenges and insights.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how this role can contribute to operational excellence and professional development, appealing to candidates seeking both impact and advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual system for a brand, from initial concept to implementation across print and digital." (Focus on methodology, iteration, and consistency.)

• "How do you ensure brand consistency across diverse platforms and team members, especially in a fast-paced startup environment?" (Highlight your approach to brand guidelines, templates, and collaboration.)

• "Walk us through a project where you had to quickly deliver high-quality design assets under tight deadlines. What was your strategy?" (Emphasize time management, prioritization, and knowing when to finalize.)

• "How would you approach designing visuals for a technical product launch in the robotics industry?" (Showcase understanding of the target audience, technical communication, and brand positioning.) Company & Culture Questions:

• "Why are you interested in Cell Labs and our mission to build humanoid systems?" (Research the company's technology, values, and market position.)

• "How do you see design contributing to a company like ours, especially during a product launch phase?" (Connect design to business objectives like sales, marketing, and investor relations.)

• "Describe your ideal collaborative environment. How do you work with engineers or non-designers?" (Align your collaboration style with Cell Labs' integrated team structure.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around key projects, telling a story about the problem, your process, the solution, and the impact.

• System Showcase: Dedicate a section or clearly highlight projects demonstrating your ability to build and implement cohesive visual systems across print and digital.

• Process Clarity: Be ready to articulate your design process for each project, explaining your rationale and decision-making.

• Quantify Impact: Use data or metrics where possible to demonstrate the effectiveness of your designs.

• Concise & Visual: Let your visuals do most of the talking, but be prepared to explain them clearly and concisely.

📝 Enhancement Note: The suggested interview questions are designed to probe the candidate's strategic thinking, operational mindset, and ability to apply design skills to business objectives, mirroring the critical evaluation points in operations roles. The portfolio presentation advice emphasizes clarity, process, and impact, all crucial for demonstrating operational competence.

---

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application via the provided link on join.com.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your ability to build and execute a visual system across print and digital. Ensure it includes examples of brand guidelines, print collateral, and digital assets.

• Prepare Your Process Narrative: For each selected project, be ready to concisely explain your design process, decision-making rationale, and any measurable impact achieved.

• Research Cell Labs: Understand their technology, mission, current stage (product launch), and target audience. Familiarize yourself with their existing visual identity.

• Practice Presentation: Rehearse your portfolio walkthrough, focusing on clear communication, storytelling, and articulating your value proposition as a designer who can support business operations and GTM initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.