BANAMEX UI DESIGNER C12 CDMX

📍 Job Overview

Job Title: BANAMEX UI DESIGNER C12 CDMX

Company: Citi

Location: Ciudad de México, Mexico

Job Type: Full time

Category: Product Design / User Interface Design

Date Posted: 2026-09-11

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the visual design and evolution of digital product interfaces, ensuring intuitive, consistent, and brand-aligned user experiences.

• The UI Designer will translate functional requirements into visually appealing, user-centric solutions through prototypes, components, and scalable design systems.

• This position demands a strong understanding of user goals, business requirements, and technical constraints, requiring the ability to design multiple creative solutions independently.

• The role involves significant collaboration with cross-functional teams, including UX Designers, Strategists, Project Managers, and stakeholders, to deliver end-to-end customer experiences across various channels.

📝 Enhancement Note: While the input job title is "BANAMEX UI DESIGNER C12 CDMX", the detailed description provided is for a UI Designer/Product Designer with a focus on Visual Design within the banking/fintech sector. The "C12" designation likely refers to an internal Citi grading system, indicating a senior or lead level. The role appears to be primarily focused on UI Design and Visual Design, rather than broader Revenue Operations or Sales Operations. Therefore, the "Category" has been adjusted to reflect this specialization.

📈 Primary Responsibilities

• Design and refine visual interfaces for digital products, including web and mobile applications.

• Develop wireframes, mockups, interactive prototypes, and visual navigation flows to optimize user journeys.

• Define layouts and information structures that enhance user experience and streamline navigation.

• Create and maintain reusable visual components within comprehensive Design Systems.

• Ensure consistent visual application across all digital products by utilizing UI Kits and style guides.

• Design visual interactions that adhere to usability principles and accessibility standards.

• Collaborate closely with Product Owners, UX Designers, developers, and other stakeholders to translate business needs into effective visual solutions.

• Present design objectives, approaches, and creative solutions articulately and persuasively to stakeholders.

• Interpret and communicate stakeholder feedback effectively to the design team.

• Experiment with new design tools and techniques, sharing learnings with the team to foster continuous improvement.

• Engage in all phases of the design project lifecycle, from conceptualization to execution.

• Motivate, mentor, and inspire junior designers, fostering a collaborative and growth-oriented team environment.

• Appropriately assess and manage business risks, demonstrating consideration for the firm's reputation and safeguarding assets by adhering to policies, regulations, and ethical judgment.

📝 Enhancement Note: The responsibilities listed are a synthesis of the English and Spanish sections of the provided description. The Spanish section offers more granular detail on specific design deliverables like wireframes, mockups, and prototypes, as well as the importance of Design Systems and UI Kits, which are crucial for a senior UI Designer role in a large organization like Citi.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, Digital Design, Interactive Design, Visual Communication, Multimedia Engineering, or a related field.

• Equivalent experience will also be considered. Experience:

• 5-8 years of experience in designing web and mobile experiences.

• Proven experience collaborating with multidisciplinary teams (Product, UX, Technology).

• Demonstrated experience in building and maintaining Design Systems.

• Experience in print design is considered a plus. Required Skills:

• Intimate knowledge of Figma for design, prototyping, and component management.

• Mastery of tools within the Adobe Creative Cloud suite (e.g., Adobe XD, Photoshop, Illustrator).

• Strong understanding of responsive design and adaptive design principles.

• Expertise in creating UI Kits, reusable components, and design libraries.

• Solid understanding of interaction design, site architecture, and intuitive user interface design.

• Proficiency in typography and visual design principles.

• Knowledge of UX principles, usability, and accessibility standards.

• Familiarity with Agile/Scrum methodologies. Preferred Skills:

• Understanding of iOS and Android design systems.

• Basic knowledge of HTML is a plus.

• Experience in conceptualizing, illustrating, and art directing photo shoots.

📝 Enhancement Note: The experience level is inferred from the "5-8 years of experience" requirement and the "Sr. UI Designer" or "Product Designer" mention in the Spanish section, aligning with the "5-10 years" AI-derived experience level. The "C12" designation in the job title also suggests a senior or lead position within Citi's structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a wide range of design styles and diverse projects.

• Clear demonstration of a personal aesthetic and design sensibility.

• Evidence of designing intuitive user interfaces and navigation across various digital platforms.

• Examples of contributions to Design Systems, including reusable components and UI Kits.

• Case studies illustrating the process from understanding user goals and business requirements to final design execution. Process Documentation:

• Wireframes, mockups, and interactive prototypes demonstrating visual design and user flow.

• Documentation of Design System components and their usage guidelines.

• Examples of how design solutions address specific user needs and business objectives.

• Case studies detailing the process of collaborating with cross-functional teams (UX, Development, Product).

• Evidence of applying responsive design principles across different screen sizes and devices.

📝 Enhancement Note: The emphasis on "Design Systems," "UI Kits," and "prototypes" in the provided job description strongly indicates that a robust portfolio demonstrating these capabilities is essential for this role. The "Sr. UI Designer" and "Product Designer" focus implies a need to showcase not just visual execution but also the strategic thinking behind design decisions.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior UI Designer (5-8 years of experience) in Mexico City, the estimated annual salary range is MXN $600,000 - $950,000. This range accounts for the seniority of the role (C12 designation) and the specialized skills required, including proficiency in Figma and Design Systems.

• For context, the cost of living in Mexico City is moderate compared to major global tech hubs, influencing the salary expectations for local talent. Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Retirement savings plan (e.g., pension fund contributions).

• Paid time off, including vacation days, personal days, and public holidays.

• Life insurance and disability coverage.

• Employee assistance programs for mental health and well-being.

• Opportunities for professional development, training, and certifications.

• Potential for performance-based bonuses. Working Hours:

• Standard full-time working hours are approximately 40 hours per week.

• While the role is listed as Hybrid, specific in-office days will be determined by team policy and project needs.

• The role may require occasional flexibility to meet project deadlines or collaborate with teams in different time zones.

📝 Enhancement Note: Salary range is an estimate based on the provided experience level (5-8 years), location (Mexico City), and the seniority implied by the "C12" designation and the detailed responsibilities for a Senior UI Designer. Benefits are standard for a large multinational corporation like Citi, tailored to the Mexican context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking/Fintech)

• Citi operates as a global financial institution, with Banamex being a significant part of its operations in Mexico. This industry demands high standards for security, compliance, and user trust.

• The role is within the digital product development space, likely supporting banking applications and services, which requires a blend of creative design and adherence to stringent financial regulations and brand guidelines.

Company Size: Large Enterprise (Global presence)

• Citi is a multinational corporation with tens of thousands of employees worldwide. This scale offers opportunities for collaboration across diverse teams and geographies, as well as access to extensive resources and established processes.

• For operations professionals, this means working within a structured environment with defined hierarchies and processes, but also potential for significant impact on large-scale initiatives.

Founded: 1812 (Citi)

• Citi has a long and rich history, indicating stability, established practices, and a deep understanding of the financial market. This legacy influences its culture, emphasizing reliability, trust, and long-term strategic planning.

• The company's longevity suggests a mature approach to product development and a commitment to evolving with technological advancements. Team Structure:

• The UI Designer will likely be part of a broader Product Management and Development or Digital Product Management team.

• Within this team, they will collaborate with Product Owners, UX Designers, other UI Designers, Developers, and potentially Strategists.

• The reporting structure will likely be within a Digital Design or Product Development hierarchy, possibly reporting to a Design Lead or Product Manager.

• Cross-functional collaboration is a key aspect, involving close partnerships with UX, Engineering, and Business Stakeholders to ensure cohesive product development. Methodology:

• The team likely operates using Agile/Scrum methodologies, emphasizing iterative development, cross-functional teamwork, and continuous feedback.

• Data-driven decision-making is expected, with design choices informed by user research, analytics, and performance metrics.

• Process optimization is crucial, focusing on creating efficient workflows, reusable design components (Design Systems), and streamlined handoffs between design and development.

Company Website: https://www.citigroup.com/

📝 Enhancement Note: Information about Citi's industry, size, and founding date is derived from general knowledge and the company's public profile. The team structure and methodology are inferred from the job description's emphasis on Agile, cross-functional collaboration, and Design Systems.

📈 Career & Growth Analysis

Operations Career Level: Senior UI Designer / Visual Designer

• This role represents a senior individual contributor position within the product design function. It requires a high degree of autonomy, expertise in visual design principles, and the ability to lead design initiatives for specific product features or areas.

• The "C12" designation within Citi typically signifies a senior professional level, carrying significant responsibility and impact. The role involves not just execution but also strategic input into design direction and process improvement. Reporting Structure:

• The UI Designer will report to a Design Manager, Lead Designer, or Product Manager, depending on the specific team structure within Citi's digital product division.

• They will work closely with UX Designers, Product Owners, and Engineering teams, acting as a key interface between conceptual design and technical implementation. Operations Impact:

• The UI Designer's work directly impacts the user experience of Citi's digital products, influencing customer acquisition, retention, and satisfaction.

• High-quality visual design can enhance brand perception, build trust, and drive engagement, which are critical for success in the competitive financial services sector.

• By contributing to efficient design processes and reusable components, the role helps reduce development time and costs, thereby impacting operational efficiency and profitability. Growth Opportunities:

• Specialization: Deepen expertise in areas like Design Systems, motion design, accessibility, or visual strategy for financial products.

• Leadership: Transition into a Lead UI Designer or Design Team Lead role, managing a small team of designers and overseeing design quality for larger product initiatives.

• Product Ownership: Move towards a Product Designer role that encompasses both UX and UI strategy, or even a Product Management track, influencing product vision and strategy.

• Cross-functional Mobility: Explore opportunities within UX research, front-end development liaison, or even project management within the digital product space.

• Global Mobility: As part of a global organization, there may be opportunities to work on international projects or relocate to other Citi offices.

📝 Enhancement Note: The career level and growth opportunities are inferred from the "5-8 years" experience, the "Sr. UI Designer" mention, and the typical progression paths within large technology and financial services organizations. The "C12" designation strongly suggests a senior-level role with leadership potential.

🌐 Work Environment

Office Type: Hybrid Work Model

• This role is based in Mexico City, with a hybrid work arrangement. This typically means a combination of remote work and in-office days, allowing for flexibility while maintaining in-person collaboration. Office Location(s):

• Banamex Av. Revolución No. 1267, Col. Los Alpes, Ciudad de México.

• This location provides access to a major business hub in Mexico City, offering convenience for commuting and networking opportunities. Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact with UX designers, product managers, developers, and other stakeholders on a regular basis.

• Access to modern design tools and technology, including industry-standard software like Figma and the Adobe Creative Cloud suite, will be provided.

• The environment likely fosters a culture of innovation and continuous learning, encouraging designers to experiment and share best practices. Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected.

• While flexibility is inherent in a hybrid model, adherence to project timelines and team collaboration needs will be paramount.

• Occasional adjustments to the schedule may be necessary to accommodate cross-functional team needs or urgent project requirements.

📝 Enhancement Note: The office location is explicitly stated in the job details. The description of the workspace and work schedule is inferred from the hybrid nature of the role and typical corporate environments for senior design positions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience and skills.

• Portfolio Review: You will likely be asked to submit a portfolio showcasing your best work. This is a critical step where your design skills, process, and problem-solving abilities will be evaluated.

• Technical/Design Interview: This stage typically involves a discussion about your portfolio, design process, and specific design challenges. You may be asked to walk through case studies, explain your design decisions, and demonstrate your proficiency with design tools.

• Case Study/Design Challenge: You might be given a design challenge or a take-home assignment to assess your practical skills, problem-solving approach, and ability to deliver within project parameters.

• Cross-functional Interviews: Interviews with potential team members (UX Designers, Product Managers, Developers) to assess cultural fit, collaboration style, and communication skills.

• Final Interview: A discussion with senior leadership or the hiring manager to finalize the decision, potentially focusing on strategic thinking and long-term impact.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your UI design skills, Design System contributions, and problem-solving approach.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design solutions, and the impact of your work (quantifiable results are a plus).

• Highlight Design Systems: If you have experience with Design Systems, dedicate specific sections or projects to demonstrate your understanding and contribution to creating or utilizing them. Show examples of components, UI Kits, and style guides.

• Showcase Figma Proficiency: Include examples that demonstrate your advanced skills in Figma, such as complex component creation, auto-layout usage, and prototyping.

• Emphasize Visual Design: Ensure your portfolio clearly demonstrates your strong visual design aesthetic, typography skills, and attention to detail.

• Accessibility and Responsiveness: Include projects that show your consideration for accessibility standards and responsive design across different devices.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively for research, ideation, design execution, and presentation.

• Process Over Perfection: Focus on demonstrating a clear, logical design process, even if the final designs are not fully polished within the given timeframe.

• Articulate Decisions: Be prepared to explain the rationale behind your design choices, linking them back to user needs, business goals, and design principles.

• Presentation Skills: Practice presenting your work concisely and persuasively. Be ready to discuss trade-offs and potential future iterations.

📝 Enhancement Note: The interview and portfolio review process is standard for senior-level design roles in large tech companies, with a strong emphasis on portfolio quality, design process, and tool proficiency, especially Figma and Design Systems, as highlighted in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and managing design systems and components. Proficiency is a must.

• Adobe Creative Cloud Suite: Including Photoshop, Illustrator, and Adobe XD. These tools are essential for various design tasks, asset creation, and potentially older projects or specific workflows.

• Sketch: While Figma is prioritized, familiarity with Sketch might be beneficial, especially if the team has legacy projects or designers with mixed tool preferences.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret data from tools like Google Analytics, Adobe Analytics, or internal dashboards is crucial for informing design decisions and measuring impact. CRM & Automation:

• Familiarity with Agile project management tools like Jira or Asana is expected, as they are commonly used for tracking design tasks, sprints, and collaboration with development teams.

📝 Enhancement Note: Figma and the Adobe Creative Cloud suite are explicitly mentioned as required tools. The emphasis on Design Systems and Agile methodologies implies the need for proficiency in related workflows and project management tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Citi's customers through intuitive and effective design solutions.

• Collaboration: A strong emphasis on teamwork, open communication, and partnership across design, product, and engineering disciplines.

• Excellence & Quality: A pursuit of high standards in visual design, user experience, and attention to detail, reflecting the firm's reputation.

• Innovation & Adaptability: Embracing new tools, techniques, and design methodologies to stay ahead in the evolving digital landscape.

• Integrity & Trust: Upholding ethical design practices and contributing to the trustworthiness of Citi's digital platforms, especially critical in financial services.

Collaboration Style:

• Cross-functional Integration: Working closely with UX Designers to translate research and strategy into visual designs, and with developers to ensure accurate and efficient implementation.

• Feedback-Driven: Actively participating in design critiques and reviews, providing constructive feedback to peers and incorporating feedback from stakeholders.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from design experiments, and updates on new tools or techniques within the design community at Citi.

📝 Enhancement Note: The values and collaboration style are inferred from the typical culture of large, established financial institutions with a focus on digital transformation and user experience, combined with the specific requirements for collaboration and continuous learning mentioned in the job description.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Designing cutting-edge user experiences while adhering to strict financial regulations and security protocols in the banking sector.

• Maintaining Brand Consistency: Ensuring a unified visual identity and user experience across a vast portfolio of digital products and services under the Banamex and Citi brands.

• Cross-Team Alignment: Effectively collaborating with diverse teams, potentially across different geographies or departments, each with their own priorities and perspectives.

• Rapid Technological Evolution: Keeping pace with emerging design trends, tools, and technologies while ensuring solutions are scalable and maintainable.

Learning & Development Opportunities:

• Design System Mastery: Opportunities to become a subject matter expert in Design Systems, contributing to their growth and advocating for their adoption.

• Advanced Tool Training: Access to training and workshops for Figma, Adobe Creative Cloud, and other design tools, potentially including advanced features or plugins.

• Industry Conferences & Webinars: Opportunities to attend relevant design conferences (e.g., AIGA, UXPA) or participate in webinars to stay abreast of industry best practices and trends.

• Mentorship: Potential to be mentored by senior designers or design leaders within Citi, or to mentor junior designers, fostering leadership skills.

• Specialized Skill Development: Pursuing certifications or training in areas like accessibility, UX strategy, or product management.

📝 Enhancement Note: Challenges and growth opportunities are tailored to a senior UI Designer role within a large financial institution, considering the specific demands of the industry and the company's global scale.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design problem you solved using Figma and how your solution improved user experience or business outcomes." (Focus on process, tool usage, and impact.)

• "How do you approach balancing user needs, business requirements, and technical constraints in your design process?" (Demonstrate strategic thinking and problem-solving.)

• "Walk us through your experience with Design Systems. How have you contributed to or utilized them? What are the key benefits you see?" (Highlight expertise in scalable design.)

• "How do you ensure brand consistency and a cohesive user experience across multiple digital products?" (Showcase understanding of brand integration.) Company & Culture Questions:

• "What interests you about working for Citi and specifically on the Banamex digital products?" (Research Citi's mission, values, and recent digital initiatives.)

• "How do you approach collaboration with UX designers, product managers, and developers? Can you provide an example?" (Assess teamwork and communication skills.)

• "How do you stay updated on the latest design trends and technologies in the UI/UX field?" (Demonstrate a commitment to continuous learning.)

• "How do you handle constructive criticism or conflicting feedback on your designs?" (Evaluate adaptability and professionalism.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of the project, your role, and the core challenge.

• Process Focus: Clearly articulate your design process for each project, from initial research and ideation to wireframing, prototyping, visual design, and iteration. Use visuals to support your narrative.

• Tool Showcase: Where relevant, highlight your specific use of Figma and other Adobe tools, showcasing advanced techniques or component creation.

• Impact & Results: Quantify the impact of your designs whenever possible (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores). If quantitative data isn't available, discuss qualitative feedback or anticipated benefits.

• Design System Examples: If you have Design System work, present specific examples of components, UI kits, and how they contribute to consistency and efficiency.

• Conciseness: Be mindful of time. Focus on the most critical aspects of each project and be prepared to answer questions in more detail.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are designed to probe for the specific skills and experience highlighted in the job description, with a particular emphasis on Figma, Design Systems, and the ability to operate in a large, regulated financial institution.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link on the Citi Workday careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience with Figma, Design Systems, responsive design, and visual design for web and mobile applications, especially within the financial services sector if applicable.

• Resume Optimization: Ensure your resume clearly states your years of experience, relevant technical skills (Figma, Adobe CC), and educational background. Use keywords from the job description to pass ATS scans.

• Portfolio Preparation: Prepare a digital portfolio (e.g., PDF or personal website) that showcases 3-5 of your strongest projects. Be ready to present and discuss your design process, problem-solving approach, and the impact of your work, particularly any experience with Design Systems or UI Kits.

• Company Research: Familiarize yourself with Citi's mission, values, and its digital presence, particularly Banamex's online services. Understand their brand guidelines and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.