B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Vaduz, Liechtenstein (100% Remote)

Job Type: FULL_TIME

Category: Revenue Operations (GTM Strategy & Brand Integration)

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the visual identity and user experience for EWOR's cutting-edge B2B initiatives, ensuring brand consistency and user-centric design principles across all touchpoints.

• Translate strategic business objectives into compelling user interfaces and brand narratives, directly impacting Go-To-Market (GTM) strategies and product adoption.

• Collaborate closely with founders and a world-class team to architect scalable design solutions that support rapid growth and potential spin-offs.

• Own the end-to-end design process for 0-to-1 initiatives, from concept and prototyping to production-ready assets, demonstrating high agency and a builder mindset.

• Contribute to the development of a strong, recognizable brand for new ventures, aligning visual design with market positioning and customer engagement strategies.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the description heavily emphasizes "0-to-1 initiatives," "building from the ground up," and "driving strategy and execution." This suggests the role will go beyond traditional design tasks and involve significant strategic input into the Go-To-Market (GTM) approach, particularly in defining the brand's initial market perception and user interaction. Therefore, the category is framed as "Revenue Operations (GTM Strategy & Brand Integration)" to reflect this broader strategic scope. The "2-5 years" experience level is inferred from the "Tasks" and "Requirements" sections, which imply a need for both proven expertise and a hands-on "builder" approach rather than senior leadership.

📈 Primary Responsibilities

• Lead the design and implementation of intuitive and engaging UI/UX for B2B products, ensuring seamless user journeys and optimal conversion rates.

• Develop and maintain a cohesive brand identity for new initiatives, including logos, style guides, marketing collateral, and digital assets, that resonates with target B2B audiences.

• Translate complex business requirements and user needs into wireframes, mockups, and interactive prototypes, facilitating rapid iteration and stakeholder alignment.

• Collaborate with product management and engineering teams to ensure design feasibility and effective implementation of UI/UX solutions within the product roadmap.

• Drive the visual storytelling for B2B marketing campaigns and sales enablement materials, enhancing brand perception and supporting GTM efforts.

• Conduct user research and usability testing to gather insights, validate design decisions, and continuously improve the user experience.

• Architect and maintain scalable design systems that ensure brand consistency and design efficiency across multiple products and platforms.

• Champion design best practices and contribute to the overall product strategy, offering creative solutions to achieve business objectives.

📝 Enhancement Note: The original description focuses on "leading and executing core 0-to-1 initiatives" and "translating high-level strategic vision into concrete execution roadmaps." This implies responsibilities extending beyond pure design execution to include strategic input on product positioning, user acquisition pathways, and brand storytelling as part of the GTM strategy. The responsibilities listed above are tailored to reflect this blend of design leadership and strategic GTM contribution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, UI/UX Design, Human-Computer Interaction, or a related field, or equivalent practical experience demonstrating strong design acumen.

Experience: 2-5 years of professional experience in UI/UX design and brand development, with a proven track record in B2B environments and/or startup settings.

Required Skills:

• Proficient in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Strong understanding of UI/UX principles, user-centered design methodologies, and information architecture.

• Demonstrated ability to develop and execute brand strategies, including visual identity systems and style guides.

• Experience in designing for B2B products or services, with an understanding of business workflows and user needs in a professional context.

• Proven ability to translate strategic vision into actionable design roadmaps and execute on them effectively.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• High-agency builder mindset, demonstrating extreme end-to-end ownership and a proactive approach to problem-solving. Preferred Skills:

• Experience with 0-to-1 initiatives, product launches, or working within early-stage ventures.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Basic understanding of front-end development principles (HTML, CSS) to ensure design feasibility.

• Experience in creating marketing collateral and sales enablement materials for B2B audiences.

• Portfolio showcasing successful B2B UI/UX and brand design projects, with emphasis on impact and scalability.

📝 Enhancement Note: The "Requirements" section of the input explicitly mentions a "high-agency builder mindset, with proven domain expertise and the drive to take extreme end-to-end ownership." This directly translates to the "Required Skills" by emphasizing ownership, strategic execution, and a builder mentality. The experience level is inferred as mid-level (2-5 years) to balance the need for proven expertise with the hands-on, "0-to-1" nature of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 B2B UI/UX and/or Brand Design projects.

• For each project, clearly articulate the problem statement, your role, the design process, key decisions made, and the quantifiable outcomes or impact.

• Include examples of brand identity development, including logos, style guides, and application across various touchpoints.

• Demonstrate proficiency in user-centered design, including user research, wireframing, prototyping, and usability testing artifacts.

• Highlight experience with rapid iteration, prototyping, and translating high-level strategy into concrete design solutions. Process Documentation:

• Be prepared to discuss your design process in detail, emphasizing how you approach 0-to-1 initiatives and translate strategic vision into execution roadmaps.

• Provide examples of how you have architected scalable design solutions and driven critical milestones from prototype to production.

• Detail your approach to ensuring brand consistency and user experience across different platforms and initiatives.

• Illustrate your ability to work autonomously and take end-to-end ownership of design projects.

📝 Enhancement Note: Given the emphasis on "0-to-1 initiatives" and "architecting scalable solutions," the portfolio requirements are structured to assess a candidate's ability to not only design but also to strategize, execute, and demonstrate measurable impact from the ground up. The "Tasks" section directly informs these requirements, focusing on strategic translation and milestone achievement.

💵 Compensation & Benefits

Salary Range: €55,000 - €85,000 annually (estimated based on mid-level UI/UX & Brand Designer roles in Europe with remote flexibility and startup equity potential).

Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and skill level.

• Equity Upside: Opportunity to receive stock options or equity in high-growth ventures.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate red tape.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct collaboration with founders and a world-class team.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate project deadlines and global team collaboration.

📝 Enhancement Note: The salary range is estimated for a mid-level designer in Europe, considering the remote nature and the startup environment with equity upside. The base salary range is set between €55,000 and €85,000, which is typical for a designer with 2-5 years of experience in a tech-forward company in Western Europe. The "Competitive compensation & upside" and "Remote work" benefits are directly pulled from the job description. The "Working Hours" are estimated based on the standard 40-hour work week for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B Solutions

Company Size: Small (likely <50 employees, growing rapidly within a new department)

Founded: EWOR GmbH is a venture builder/studio focused on launching new initiatives, backed by experienced serial entrepreneurs. The specific founding date of the "new department" is recent.

Team Structure:

• The role reports directly to the department founder, who is an experienced serial entrepreneur (e.g., Paul Müller, founder of Adjust).

• Collaboration will be with an "elite team" including engineers, researchers, and commercial leaders, all focused on rapid execution and building from 0-to-1.

• The structure is lean, agile, and designed for speed, minimizing corporate bureaucracy. Methodology:

• 0-to-1 Execution: Focus on rapid development, market validation, and achieving scalable traction for new ventures.

• Data-Driven Decisions: Implicit emphasis on good ideas and fast execution, suggesting a results-oriented approach.

• Ownership & Autonomy: High degree of individual responsibility and freedom to architect systems and drive strategy.

• Lean Operations: Minimizing approvals and red tape to accelerate progress.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company description highlights its backing by serial entrepreneurs and focus on launching "cutting-edge new initiatives" and "0-to-1" ventures. This implies a culture that values speed, ownership, and direct impact, differentiating it from larger, more established organizations. The team structure is described as "elite" and "world-class," suggesting a high-performance environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a foundational, high-impact design position within a new department. It offers significant opportunity for growth by shaping the brand and user experience of nascent ventures from their inception. The "builder mindset" and "end-to-end ownership" requirements indicate a path towards greater strategic influence and potentially leadership in design or product functions as ventures mature.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct mentorship from experienced entrepreneurs. This is a flatter hierarchy than typically found in larger organizations.

Operations Impact: The designer will have a direct and substantial impact on the success of new B2B initiatives by defining their market-facing identity and user interaction. This role is critical for achieving strong market validation and scalable traction, directly contributing to the revenue generation potential of the ventures.

Growth Opportunities:

• Strategic Design Leadership: As ventures grow, there's potential to lead larger design teams or take on Product Design Lead roles.

• Venture Spin-off Potential: Successful initiatives may spin off, offering opportunities to grow with the new company and potentially take on broader responsibilities.

• Skill Expansion: Exposure to diverse B2B domains and startup challenges will broaden design expertise and strategic thinking.

• Mentorship: Direct access to founders with proven track records in scaling technology ventures.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives" and "building from the ground up" suggests that this role offers significant growth potential for individuals who thrive in ambiguous, fast-paced environments. The direct reporting line to founders provides unique visibility and learning opportunities, aligning with accelerated career progression in a startup context.

🌐 Work Environment

Office Type: 100% Remote. This role operates without a central physical office.

Office Location(s): While the company is based in Vaduz, Liechtenstein, the role is entirely remote and open to candidates in Europe or the Americas. This provides significant geographical flexibility.

Workspace Context:

• Autonomous Work: Candidates are expected to manage their own workspace and schedule effectively to meet project demands.

• Digital Collaboration: The environment relies heavily on digital collaboration tools for communication, design reviews, and project management.

• High-Paced Culture: Expect a dynamic and fast-moving environment where quick iterations and rapid execution are prioritized.

• Direct Founder Interaction: Opportunities for direct engagement with experienced entrepreneurs, fostering a learning-rich environment.

Work Schedule: While a standard 40-hour work week is implied, the remote nature and global team collaboration may require some flexibility in working hours to align with colleagues in different time zones. The focus is on results and deliverables rather than strict adherence to office hours.

📝 Enhancement Note: The "100% remote" nature is a key differentiator. The work environment is characterized by autonomy, digital collaboration, and a fast pace, typical of early-stage ventures or new departments within a larger organization. The flexibility in location (Europe or Americas) is a significant aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for suitability and alignment with the role's requirements.

• Portfolio Deep Dive: A session focused on reviewing your portfolio, discussing specific projects, your design process, and how you approach 0-to-1 initiatives and B2B challenges. Be prepared to articulate the "why" behind your design decisions and their impact.

• Founder/Team Interview: Discussions with the department founder and potentially other key team members to assess your builder mindset, problem-solving skills, strategic thinking, and cultural fit within a high-agency, fast-paced environment.

• Practical Exercise (Potential): You might be asked to complete a small design challenge or case study related to a B2B scenario to evaluate your practical skills and strategic approach.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., conversion rate increase, user engagement improvement, brand perception shift).

• Showcase Process: Detail your design thinking, from initial research and ideation to prototyping and iteration. Highlight how you translate strategy into design.

• B2B Focus: Ensure your portfolio demonstrates understanding of B2B user needs and business objectives.

• Brand Cohesion: Present examples of how you've built or maintained strong brand identities.

• Storytelling: Craft a narrative for each project that highlights your ownership, problem-solving abilities, and ability to drive outcomes.

Challenge Preparation:

• Understand the "0-to-1" Context: Be ready to discuss how you would approach designing for a completely new product or service with minimal existing data.

• Strategic Thinking: Prepare to articulate how design contributes to business goals and GTM strategy.

• Problem Decomposition: Practice breaking down complex problems into manageable design tasks.

• Communication: Focus on clearly explaining your thought process and design rationale, especially under time constraints.

📝 Enhancement Note: The interview process is inferred to be rigorous, focusing on practical skills, strategic thinking, and cultural fit, given the "elite team" and "high-growth environment." The emphasis on "0-to-1 initiatives" and "end-to-end ownership" means candidates should be ready to discuss their entire design lifecycle and strategic contributions, not just visual execution.

🛠 Tools & Technology Stack

Primary Design Tools:

• UI/UX Design & Prototyping: Figma, Sketch, Adobe XD, InVision, or similar industry-standard tools. Proficiency in at least one is essential.

• Brand Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign) for logo design, brand collateral, and visual assets.

Collaboration & Project Management:

• Communication: Slack, Microsoft Teams, or similar real-time communication platforms.

• Project Management: Tools like Asana, Jira, Trello, or Monday.com, used for task tracking and workflow management.

• Documentation: Confluence, Notion, or shared Google Docs for process documentation and strategy articulation.

Potential Integrations:

• Familiarity with how design assets are handed off to development teams using tools like Zeplin or direct Figma/Sketch integrations.

• Understanding of CRM systems (e.g., Salesforce, HubSpot) from a user experience perspective, if designing customer-facing B2B applications.

📝 Enhancement Note: The specific tools are inferred based on standard industry practices for UI/UX and Brand Designers, especially in a remote, tech-focused environment. The emphasis on "architect scalable solutions" and "driving critical milestones" suggests a need for tools that facilitate efficient workflow and collaboration.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: Taking full responsibility for outcomes and proactively driving initiatives forward.

• Execution Excellence: Prioritizing fast, effective execution and tangible results over lengthy planning or approvals.

• Innovation & Builder Mindset: A passion for creating new things, solving complex problems, and building from the ground up.

• Collaboration & Transparency: Working effectively with a high-performing team, sharing ideas, and communicating openly.

• Impact-Driven: Focusing on initiatives that deliver significant market validation and scalable traction.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with founders, engineers, and commercial leaders to ensure design is aligned with business strategy and technical feasibility.

• Agile & Iterative: Embracing rapid feedback loops and iterative design processes to quickly adapt to market needs.

• Direct Communication: Open and direct communication channels, encouraged by the lean structure and founder involvement.

• Shared Vision: A collective drive to build category-defining ventures and achieve significant market impact.

📝 Enhancement Note: The company culture is explicitly described as valuing "maximum ownership," "high-growth environment," and an "elite team." These elements are translated into specific values and collaboration styles that would be expected in such a setting, emphasizing speed, autonomy, and direct impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in 0-to-1 Ventures: Navigating uncertainty and defining design direction for new initiatives with limited initial data or established processes.

• Rapid Pace & High Expectations: Thriving in a fast-moving environment where quick execution and significant results are paramount.

• Balancing Brand & Product Design: Effectively integrating brand identity with user experience design for B2B products to create a cohesive and compelling offering.

• Remote Collaboration: Maintaining strong communication and collaboration across distributed teams and time zones.

Learning & Development Opportunities:

• Strategic Design Impact: Gain hands-on experience in shaping the strategy and market positioning of new ventures from inception.

• Entrepreneurial Exposure: Learn directly from serial entrepreneurs about building and scaling technology companies.

• Cross-Disciplinary Growth: Opportunity to work across various aspects of product development, GTM strategy, and brand building.

• Skill Specialization: Deepen expertise in B2B UI/UX, brand strategy, and venture building through practical application.

📝 Enhancement Note: The inherent challenges of working on "0-to-1 initiatives" and in a "high-growth environment" are highlighted. The growth opportunities are framed around the unique benefits of this startup-like setting, focusing on strategic impact and entrepreneurial learning.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level strategic vision and translating it into concrete design execution roadmaps for a new B2B product."

• "How would you approach building a brand identity from scratch for a cutting-edge B2B technology initiative with minimal market precedent?"

• "Walk us through a time you had to take extreme end-to-end ownership of a design project. What were the challenges, and what was the outcome?"

• "How do you balance user needs with business objectives and technical constraints when designing for a B2B audience?" Company & Culture Questions:

• "What excites you about working on 0-to-1 initiatives and building ventures from the ground up?"

• "How do you contribute to a high-agency, fast-paced team environment?"

• "What does 'maximum ownership' mean to you in a professional context?"

• "How do you ensure effective communication and collaboration within a fully remote, globally distributed team?" Portfolio Presentation Strategy:

• Narrative-Driven: Structure your portfolio presentation around compelling stories of problem-solving and impact.

• Process Transparency: Clearly articulate your design thinking, research methods, and iterative process for each project.

• Quantify Results: Use data and metrics to demonstrate the success and ROI of your design solutions.

• Focus on B2B Relevance: Highlight projects that showcase your understanding of B2B user journeys and business needs.

• Brand Integration: Showcase how you've integrated brand strategy with UI/UX to create a cohesive user experience.

📝 Enhancement Note: The interview preparation is tailored to the specific requirements mentioned in the job description, such as "high-agency builder mindset," "extreme end-to-end ownership," and "0-to-1 initiatives." The questions are designed to elicit responses that demonstrate these qualities and strategic thinking relevant to a venture-building context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH Teamtailor portal.

• Curate Your Portfolio: Select your strongest B2B UI/UX and Brand Design projects, focusing on those that demonstrate your ability to drive impact from concept to execution. Quantify your achievements where possible.

• Optimize Your Resume: Highlight experience in B2B design, brand development, 0-to-1 initiatives, and your builder mindset. Use keywords like "UI/UX," "Brand Design," "B2B Strategy," "Prototyping," "Scalability," and "Ownership."

• Prepare Your Narrative: Be ready to articulate your design process, strategic thinking, and how you embody the "high-agency builder mindset" during interviews. Practice presenting your portfolio projects with a focus on problem, solution, and outcome.

• Research EWOR: Understand the company's mission, its backing by serial entrepreneurs, and its focus on launching cutting-edge initiatives. Align your motivations with their high-growth, execution-focused culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.