B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Remote (Europe/Americas preferred, open to relocation)

Job Type: FULL_TIME

Category: Go-To-Market Operations & Design Strategy

Date Posted: 2026-09-04

Experience Level: Mid-Senior (5-10 years implied)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the design strategy and execution for cutting-edge B2B initiatives, focusing on user experience and brand identity.

• Translate high-level strategic vision into tangible product roadmaps and execution plans for rapid implementation.

• Architect scalable solutions and manage critical milestones to position new departments for significant growth and potential spin-offs.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders in a high-ownership environment.

• Contribute to building category-defining ventures from the ground up with maximum autonomy and minimal corporate overhead.

📝 Enhancement Note: This role is framed as a "builder" position within a new department at EWOR GmbH, emphasizing "0-to-1" initiatives. While the title is "B2B UI/UX & Brand Designer," the core responsibilities and context suggest a strong GTM and operational component, requiring the candidate to not only design but also strategically contribute to product development, market validation, and scalable solution architecture. The emphasis on "ownership" and "execution" points towards a role that bridges design with business operations and strategy.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within the B2B domain, ensuring alignment with strategic objectives.

• Develop and implement comprehensive execution roadmaps, translating strategic vision into concrete, actionable steps for rapid product development and iteration.

• Architect scalable and robust solutions that support future growth and potential spin-off opportunities.

• Drive the definition and refinement of user interfaces (UI) and user experiences (UX) to optimize customer journeys and product adoption.

• Establish and evolve the brand identity for new initiatives, ensuring consistency and strong market presence across all touchpoints.

• Manage critical milestones and project timelines to ensure timely delivery and successful market entry or validation.

• Conduct market research and user analysis to inform design decisions and ensure product-market fit.

• Collaborate closely with engineering, product, and commercial teams to ensure seamless integration of design into the development lifecycle.

• Present design concepts, strategies, and progress to stakeholders, including department founders and senior leadership.

📝 Enhancement Note: The core responsibilities are inferred to include a significant strategic and operational component beyond traditional UI/UX and brand design, given the "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones" language. This implies a need for strategic planning, project management, and a deep understanding of product development lifecycle and GTM strategy from a design perspective.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Fine Arts, or a related field is typically expected, though a strong portfolio demonstrating equivalent practical experience may be considered. Experience:

• 5-10 years of progressive experience in UI/UX design and brand development, with a significant focus on B2B products and services.

• Proven track record of successfully leading design initiatives from conception to launch, ideally within startup or high-growth environments.

• Experience in "0-to-1" product development or establishing new departments/initiatives is highly desirable. Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping, and usability testing for complex B2B applications.

• Brand Design & Strategy: Ability to develop and articulate a compelling brand identity, including visual systems, messaging, and brand guidelines.

• B2B Market Acumen: Deep understanding of B2B customer needs, sales cycles, and the nuances of designing for enterprise clients.

• Strategic Execution: Proven ability to translate high-level strategy into actionable roadmaps and drive execution with a focus on rapid implementation.

• Scalable Solution Design: Experience in designing systems and interfaces that can scale effectively with business growth.

• Communication & Collaboration: Excellent verbal and written English communication skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

• High-Agency Builder Mindset: Demonstrated proactivity, extreme ownership, and a drive to build and create from the ground up.

Preferred Skills:

• Experience with design systems and component libraries for maintainability and scalability.

• Familiarity with product management methodologies and agile development processes.

• Data analysis and interpretation skills to inform design decisions based on user behavior and performance metrics.

• Experience in market validation and rapid prototyping for new product ideas.

• Familiarity with backend systems or understanding of technical constraints in product development.

📝 Enhancement Note: The "5-10 years" experience level is inferred from the emphasis on "leading," "architecting," and "driving critical milestones" in a "0-to-1" context, which typically requires seasoned professionals with a proven track record. The "high-agency builder mindset" and "extreme end-to-end ownership" strongly suggest a need for significant experience and autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive B2B design projects demonstrating end-to-end ownership from concept to launch.

• Include case studies that clearly articulate the problem, your design process, the strategic rationale, and the measurable impact (e.g., user adoption, conversion rates, efficiency gains).

• Highlight your ability to translate strategic vision into concrete execution roadmaps and scalable solutions.

• Demonstrate experience in defining and evolving brand identity for new ventures or product lines.

• Projects should ideally reflect experience in "0-to-1" initiatives or building new product capabilities. Process Documentation:

• Provide examples of how you've documented design processes, including user research findings, wireframes, interactive prototypes, and final UI specifications.

• Showcase your approach to creating and managing design systems or style guides that ensure consistency and scalability.

• Illustrate your methods for collaborating with engineering teams to ensure accurate implementation of designs.

• Include evidence of how you've iterated on designs based on user feedback and performance data, demonstrating a continuous improvement cycle.

📝 Enhancement Note: For a role emphasizing "0-to-1" initiatives and "architecting scalable solutions," the portfolio must go beyond just visual assets. It needs to demonstrate strategic thinking, process rigor, and the ability to deliver measurable business outcomes through design. The "execution roadmaps" and "scalable solutions" aspects are critical to highlight.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €70,000 - €110,000 per annum, depending on experience, location, and specific skill set.

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers with B2B and startup experience in Western Europe (e.g., Germany, Switzerland) and comparable roles in the Americas. Given the 100% remote nature and the company's backing by serial entrepreneurs, the range aims to be competitive. The specific location within Europe or the Americas will influence adjustments due to cost of living and local market rates.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and responsibilities.

• Equity Upside: Significant potential for equity in new ventures, reflecting the high-ownership and startup-like environment.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• Elite Team Collaboration: Opportunity to work alongside experienced founders and a world-class team.

• High-Growth Environment: Focus on rapid execution and market validation, fostering a dynamic and impactful work experience.

Working Hours:

• The role implies a standard full-time commitment, estimated at 40 hours per week. However, given the startup environment and "0-to-1" nature, flexibility and a results-oriented approach are expected. The 100% remote setting allows for adaptability in scheduling, provided that collaboration with teams across different time zones is maintained effectively.

📝 Enhancement Note: The salary range is an estimation based on the experience level implied (5-10 years), the role's strategic importance (leading 0-to-1 initiatives), and the company's profile (backed by successful serial entrepreneurs). Benefits are derived directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B Solutions. EWOR GmbH operates at the forefront of launching new technological initiatives, often in emerging or cutting-edge domains, with a strong focus on B2B applications. The company is backed by prominent serial entrepreneurs, indicating a culture of innovation, rapid execution, and building high-impact ventures.

Company Size: The job description implies a lean, agile, and rapidly growing new department within EWOR GmbH. While the overall company size isn't specified, the focus is on building out a specialized team for new initiatives, suggesting a culture akin to a fast-paced startup or an internal innovation lab.

Founded: EWOR GmbH is backed by serial entrepreneurs with proven track records (e.g., Adjust, SumUp founders), suggesting a foundation built on experience, successful scaling, and a deep understanding of building technology ventures from the ground up. This background likely shapes the company's operational ethos.

Team Structure:

• Departmental Focus: The role is part of a newly formed department focused on launching "cutting-edge new initiatives."

• Reporting: You will report directly to the department founder, who is a key figure in driving these initiatives.

• Collaboration: Expect to work closely with a "world-class team of engineers, researchers, and commercial leaders," fostering a highly collaborative and cross-functional environment.

• Leadership: The presence of experienced founders (Paul Müller, Petter Made) suggests a strong leadership presence and a culture that values expertise and execution.

Methodology:

• 0-to-1 Execution: The primary methodology revolves around building new initiatives from scratch, emphasizing rapid iteration, market validation, and scalable system architecture.

• High-Growth Focus: The operational approach is geared towards achieving strong market validation and scalable traction as quickly as possible.

• Action & Execution Driven: Emphasis is placed on "good ideas and fast execution" over lengthy approval processes or excessive documentation ("No PowerPoint presentations, no 7 layers of approval").

• Data-Informed Design: While not explicitly stated, the context of "market validation," "scalable traction," and working with "researchers" implies a data-driven approach to informing design and strategy decisions.

Company Website: https://eworgmbh.teamtailor.com (Note: This URL leads to the careers page, not a primary company site. A potential primary site is ewor.com, inferred from the domain_derived.)

📝 Enhancement Note: The company context points to a high-performance, entrepreneurial culture. The "new department" aspect means the team structure is likely fluid and evolving, with a strong emphasis on founders' vision and direct collaboration. The methodology is explicitly stated as action-oriented and fast-paced.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a seasoned designer to operate at a strategic level within a "0-to-1" initiative. It's beyond a pure individual contributor design role, offering "maximum ownership" and the chance to shape systems and strategy from inception. This is akin to a Design Lead or Principal Designer role within a startup context, with a strong entrepreneurial slant.

Reporting Structure: You will report directly to the founder of the new department. This direct line of communication offers high visibility and the ability to influence strategic direction significantly. The team structure emphasizes collaboration with engineers, researchers, and commercial leaders, suggesting a matrixed or project-based reporting dynamic for day-to-day work.

Operations Impact: The operations impact is profound. By leading the design strategy for new B2B initiatives, you will directly influence market validation, user adoption, scalability, and the overall success of these ventures. Your work will be critical in positioning new departments for rapid growth, potentially leading to spin-offs and attracting institutional investment. This role offers a chance to have a tangible, high-impact contribution to building and scaling new businesses.

Growth Opportunities:

• Leadership Development: Stepping into a role with "maximum ownership" and leading key initiatives provides a direct path to leadership roles, potentially heading design functions for future ventures or spin-offs.

• Entrepreneurial Experience: Deep immersion in building "0-to-1" initiatives from the ground up offers invaluable entrepreneurial experience, akin to being a co-founder.

• Strategic Design Influence: The opportunity to shape strategy and architecture from inception allows for significant professional growth in strategic design thinking and business integration.

• Skill Specialization & Diversification: While rooted in UI/UX and Brand Design, the role demands exposure to product strategy, execution roadmapping, and scalable architecture, broadening your skill set.

• Equity Upside: The offered equity provides a direct financial stake in the success of the ventures you help build, aligning personal growth with company growth.

📝 Enhancement Note: The career path is clearly framed around entrepreneurial growth and leadership within new ventures, rather than a typical corporate ladder. The emphasis is on building, owning, and scaling.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no central office requirement for day-to-day work. The company operates on a distributed model, leveraging virtual collaboration tools.

Office Location(s): While the role is remote, the requirement to be based in "Europe or the Americas" suggests that the company's operational focus and team presence are primarily in these regions. This is likely to facilitate collaboration across relevant time zones and potentially for future strategic meetings or potential relocation if desired.

Workspace Context:

• Remote Collaboration Hub: The work environment is digital, relying heavily on collaboration tools (e.g., Slack, Zoom, Figma, project management software) to maintain team cohesion and productivity.

• Agile & Autonomous: Expect a fast-paced, autonomous environment where individuals are empowered to manage their own workflows and contribute with minimal oversight. The emphasis is on self-direction and proactive problem-solving.

• Founder-Led Culture: The direct reporting to the department founder means the workspace culture will be heavily influenced by their vision, work ethic, and leadership style, which is typically characterized by drive and a focus on execution.

• Tooling: Access to necessary design and collaboration tools will be provided, supporting efficient remote work and design processes.

Work Schedule: The role is full-time (estimated 40 hours/week). While remote work offers flexibility, the need for cross-time zone collaboration means that core working hours will likely need to overlap with key team members and the department founder. A results-oriented approach is paramount, with deadlines and project milestones dictating the rhythm of work.

📝 Enhancement Note: The remote nature is a core aspect, emphasizing a digital-first, autonomous work environment. The geographic preference for Europe/Americas is noted as a facilitator for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and portfolio to assess alignment with the role's requirements and the company's builder ethos.

• Portfolio Deep Dive: Expect a detailed walkthrough of your portfolio, focusing on your strategic thinking, problem-solving skills, execution process, and the impact of your past projects, particularly in B2B and "0-to-1" contexts.

• Founder/Leadership Interview: A conversation with the department founder to assess your mindset, ownership capabilities, strategic vision, and cultural fit for a high-growth, entrepreneurial environment.

• Case Study/Design Challenge: You may be asked to complete a design challenge or case study, either pre-interview or during the process, to evaluate your practical skills, strategic approach, and ability to deliver under pressure.

• Team/Cross-functional Interviews: Potential interviews with other key team members (engineers, researchers, commercial leads) to gauge collaboration style and technical understanding.

Portfolio Review Tips:

• Strategic Narrative: For each project, clearly articulate the business problem, your strategic approach, how your design decisions addressed the problem, and the quantifiable results achieved.

• "0-to-1" Focus: If you have experience building new products or initiatives from scratch, highlight this prominently. Showcase your ability to define requirements, iterate quickly, and drive towards market validation.

• B2B Relevance: Tailor your presentation to emphasize your understanding of B2B user needs and the complexities of enterprise product design.

• Ownership & Execution: Demonstrate your end-to-end involvement, from initial concept and user research through to final implementation and iteration. Highlight your proactive approach and how you took ownership.

• Scalability & Architecture: Be prepared to discuss how your designs support scalability and how you've considered architectural implications.

• Conciseness & Clarity: Present your work clearly and concisely, focusing on the most impactful aspects relevant to this role. Avoid overwhelming the interviewer with too much detail.

Challenge Preparation:

• Understand the "Builder" Mentality: Be ready to demonstrate your proactive approach, problem-solving skills, and willingness to take on significant responsibility.

• Strategic Design Thinking: Prepare to think about design not just aesthetically, but as a strategic tool to achieve business objectives.

• B2B Contextualization: If given a challenge, ensure your approach is grounded in B2B considerations.

• Rapid Iteration: Show your ability to ideate quickly, prototype, and incorporate feedback.

• Communication: Practice articulating your thought process and design decisions clearly and persuasively.

📝 Enhancement Note: The interview process heavily emphasizes the "builder mindset," strategic thinking, and end-to-end ownership, reflecting the "0-to-1" nature of the role. The portfolio review is crucial for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects).

• User Research & Testing: Tools like UserTesting.com, Maze, Hotjar, or internal research platforms.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.

• Project Management: Jira, Asana, Trello, Monday.com, or similar agile/project management tools.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on web platforms).

• Product Analytics: Amplitude, Mixpanel, Pendo (for in-app user behavior analysis and feature adoption).

• BI Tools: Tableau, Power BI, Looker (for visualizing data and insights, though likely used by analysts, designer should understand how to interpret).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding CRM principles and how design impacts user workflows within these systems is beneficial for B2B).

• Marketing Automation: HubSpot, Marketo (awareness of how brand and UI/UX integrate with marketing efforts).

• Integration Tools: Understanding how design impacts user flows across integrated systems.

📝 Enhancement Note: This section infers a standard, modern tech stack for a remote, design-focused role within a tech company. Proficiency in collaborative design tools like Figma is almost certainly expected.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for initiatives from conception to successful execution. This is a core tenet of the "builder mindset."

• Execution & Speed: Prioritizing fast, effective action and iteration over bureaucracy and lengthy deliberation. "No PowerPoint presentations, no 7 layers of approval."

• Impact & Results-Driven: Focusing on achieving strong market validation, scalable traction, and tangible business outcomes.

• Innovation & Entrepreneurship: A culture that encourages building new, cutting-edge ventures and embracing the entrepreneurial journey.

• Collaboration & Elite Teamwork: Working effectively within a high-caliber team, valuing diverse expertise (engineering, research, commercial) to achieve shared goals.

Collaboration Style:

• Direct & Transparent: Communication is likely to be direct, concise, and transparent, reflecting the fast-paced, no-red-tape environment.

• Cross-Functional Integration: Expect deep collaboration with engineering, research, and commercial teams, requiring designers to articulate their vision and rationale clearly to diverse stakeholders.

• Feedback-Oriented: While fast-paced, a culture of constructive feedback is essential for rapid iteration and improvement in a "0-to-1" setting.

• Shared Vision: Collaboration will be driven by a shared commitment to the success of the new initiatives and the overall vision set by the founders.

📝 Enhancement Note: The values are directly extracted from the emphasis on "ownership," "high-growth environment," and "elite team" in the job description, interpreted through the lens of an entrepreneurial, fast-paced tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity of "0-to-1": Operating in a "0-to-1" environment means dealing with high levels of ambiguity, evolving requirements, and the inherent risks of launching new ventures.

• Rapid Iteration & Shifting Priorities: The need for speed and market validation may lead to frequent changes in direction or priority, requiring adaptability and resilience.

• Balancing Design Excellence with Speed: Maintaining high design quality while adhering to rapid execution timelines can be a constant challenge.

• Building from Scratch: Establishing brand identity, user flows, and scalable systems for entirely new initiatives requires significant creative and strategic effort.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong relationships with a distributed team requires proactive communication and strong virtual presence.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining hands-on experience in building and scaling new ventures from the ground up.

• Strategic Design Leadership: Developing expertise in translating business strategy into design execution and leading design initiatives with significant autonomy.

• Cross-Functional Expertise: Deepening understanding of engineering, product management, and commercial strategies through close collaboration.

• Exposure to Venture Capital & Spin-offs: Gaining insight into the process of attracting institutional backing and potentially spinning off successful initiatives.

• Advanced Design System Implementation: Opportunity to build or refine design systems for new, scalable products.

📝 Enhancement Note: The challenges are derived from the inherent nature of "0-to-1" initiatives and the fast-paced, remote work environment. Growth opportunities are framed around the unique benefits of this type of role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' design initiative. What were the biggest challenges, and how did you overcome them?" (Prepare to discuss ambiguity, rapid iteration, and your process.)

• "How would you approach building a brand identity and initial user experience for a new B2B SaaS product with limited market research?" (Focus on your strategic framework for ideation, validation, and MVP design.)

• "Given the emphasis on speed and execution, how do you ensure design quality while meeting aggressive deadlines?" (Highlight your process for efficient design, stakeholder alignment, and quality assurance.)

• "How do you translate high-level strategic goals into concrete design roadmaps and execution plans?" (Be ready to share examples of your planning and project management approach.) Company & Culture Questions:

• "What is your understanding of EWOR GmbH's mission, and how does your 'builder mindset' align with it?" (Research the company, founders, and their past ventures.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration with a distributed team." (Emphasize your self-discipline, communication strategies, and tool proficiency.)

• "How do you handle situations with high ambiguity or shifting priorities?" (Showcase your adaptability, problem-solving skills, and proactive communication.)

• "What does 'maximum ownership' mean to you in a professional context?" (Be prepared to share examples of taking extreme responsibility and driving initiatives end-to-end.) Portfolio Presentation Strategy:

• Narrative Arc: Structure each case study with a clear beginning (problem/goal), middle (your process/solutions), and end (results/impact).

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rates, user engagement, task completion times).

• Highlight B2B & "0-to-1" Experience: Specifically call out projects that showcase your experience in these areas, explaining the unique considerations.

• Showcase Strategic Thinking: Explain why you made certain design decisions, linking them back to business objectives and user needs.

• Demonstrate Process: Walk through your workflow, including research, ideation, prototyping, testing, and collaboration with engineering.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, technical considerations, and problem-solving approaches.

📝 Enhancement Note: Interview preparation is tailored to the specific demands of a "builder" role in a fast-paced, remote, "0-to-1" environment, emphasizing strategic thinking, ownership, and B2B context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor careers page.

• Portfolio Customization: Carefully curate your portfolio to prominently feature B2B projects and any experience with "0-to-1" initiatives. Ensure case studies clearly articulate your strategic approach, execution process, and measurable impact.

• Resume Optimization: Tailor your resume to highlight keywords such as "UI/UX Design," "Brand Design," "B2B Strategy," "0-to-1 Initiatives," "Product Development," "Scalable Architecture," "Remote Work," and "Builder Mindset." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills, especially in the context of B2B and new ventures. Be ready to discuss your "builder mindset" and approach to ownership.

• Company Research: Thoroughly research EWOR GmbH, its founders, and their previous ventures. Understand their philosophy of "no red tape" and "fast execution" to align your responses with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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