B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Fort Wayne, Indiana, United States (Remote)

Job Type: Full-time

Category: Revenue Operations / GTM Strategy / Brand & Product Design

Date Posted: 2026-09-11

Experience Level: Mid-Level to Senior (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in launching and scaling cutting-edge B2B initiatives, requiring a strong blend of UI/UX design, brand strategy, and operational execution.

• You will be instrumental in translating high-level strategic visions into tangible product roadmaps and scalable architectures, driving rapid implementation from concept to production.

• The position demands a high-agency builder mindset, with a proven track record of taking extreme end-to-end ownership in fast-paced, entrepreneurial environments.

• You will collaborate directly with founders and an elite team of engineers, researchers, and commercial leaders to achieve strong market validation and scalable traction.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the core responsibilities and company description strongly indicate a role with significant operational and strategic components, particularly in the "0-to-1" initiative execution and architectural design. This role likely sits at the intersection of design, product, and GTM operations, requiring someone who can not only design but also strategize and execute on a business level. The remote work requirement and the mention of Europe/Americas suggest a global operational reach.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within cutting-edge B2B domains, taking full ownership from ideation to launch.

• Translate high-level strategic vision and business objectives into concrete, actionable execution roadmaps and detailed project plans.

• Architect scalable B2B solutions, ensuring robust design systems and user experiences that support rapid growth and future expansion.

• Drive critical milestones for new initiatives, positioning them for significant market traction and potential spin-off opportunities.

• Collaborate closely with founders, engineers, and commercial leaders to ensure alignment between product design, user experience, and overall business strategy.

• Develop and refine brand identity, visual language, and user interface guidelines for new B2B products and initiatives.

• Conduct user research, gather feedback, and iterate on designs to optimize user experience and drive product adoption.

• Implement and manage design systems and component libraries to ensure consistency and efficiency across all B2B touchpoints.

• Contribute to the development of go-to-market strategies by providing design expertise and user insights.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones" suggests responsibilities that extend beyond traditional design roles into product management, GTM strategy, and even early-stage operations planning. The requirement for "high-agency builder mindset" and "extreme end-to-end ownership" reinforces this.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX design, brand development, and product design, with a strong focus on B2B environments.

• Demonstrated experience in leading and executing new initiatives from concept to launch, ideally in startup or high-growth settings.

• Proven ability to translate strategic vision into tangible design and execution roadmaps. Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping, and usability testing for complex B2B applications.

• Brand Design Leadership: Proven ability to develop and evolve brand identities, visual systems, and design language that resonate with target B2B audiences.

• Strategic Execution: Strong capability in translating high-level strategy into actionable roadmaps, project plans, and product development cycles.

• Scalable Architecture Design: Experience in designing systems and interfaces that can scale with business growth and evolving user needs.

• Builder Mindset & Ownership: Demonstrated initiative, proactivity, and a commitment to taking end-to-end ownership of projects and outcomes.

• English Communication: Excellent verbal and written communication skills for clear articulation of ideas, strategies, and project updates.

Preferred Skills:

• Experience working in a 0-to-1 product development environment.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Proficiency in design thinking methodologies and user research techniques.

• Experience with data analysis to inform design decisions and measure impact.

• Understanding of go-to-market strategies and how design contributes to market adoption.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" range provided in the AI data and the nature of leading "0-to-1 initiatives," which typically requires seasoned professionals. The emphasis on "builder mindset" and "ownership" suggests a need for candidates who are not just designers but strategic contributors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive B2B projects that demonstrate end-to-end ownership from concept to execution.

• Highlight projects where you translated strategic vision into detailed product roadmaps and scalable design architectures.

• Include examples of how you've developed or evolved brand identity and UI systems for B2B products.

• Present case studies detailing your process, challenges faced, and the measurable impact of your design solutions.

• Demonstrate experience in architecting scalable solutions and driving critical milestones for product launches. Process Documentation:

• Be prepared to discuss your design process, including user research methodologies, wireframing, prototyping, and usability testing.

• Detail your approach to translating strategic goals into executable design plans and roadmaps.

• Explain how you ensure scalability and maintainability in your design systems and architectures.

• Articulate your methods for collaborating with cross-functional teams (engineering, product, marketing) to achieve project goals.

📝 Enhancement Note: Given the role's emphasis on "0-to-1 initiatives" and "architecting scalable solutions," a portfolio that clearly articulates strategic thinking, execution capabilities, and an understanding of business impact is crucial. This goes beyond just showcasing aesthetics to demonstrating problem-solving and strategic contribution.

💵 Compensation & Benefits

Salary Range:

• Based on the "Competitive compensation & upside" offering, the estimated salary range for a mid-level to senior B2B UI/UX & Brand Designer with 5-10 years of experience in the US (Fort Wayne, IN area, though remote) would typically fall between $90,000 - $140,000 annually. This range accounts for the remote nature, the high-impact nature of the role, and the entrepreneurial environment. Specific compensation will be determined by experience, qualifications, and the company's overall compensation strategy for the role. Benefits:

• Equity Upside: Significant potential for equity in new initiatives or the company, reflecting the entrepreneurial and high-impact nature of the role.

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from 0 to 1 without corporate red tape.

• High-Growth Environment: Focus on rapid execution and market validation.

• Elite Team Collaboration: Opportunity to work directly with founders and a world-class team.

Working Hours:

• While not explicitly stated, a full-time role with "maximum ownership" and "high-growth environment" suggests a commitment that may exceed standard 40 hours per week, especially during critical launch phases. However, the 100% remote aspect offers flexibility in managing personal schedules.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for similar remote roles in the US, considering the experience level and the company's stated commitment to competitive compensation and equity. The benefits are directly pulled from the provided text and enhanced with context relevant to operations and high-growth environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Venture Building / B2B Solutions. EWOR GmbH appears to be a venture builder or a company focused on launching and scaling new technology ventures, particularly in the B2B space.

Company Size: Not explicitly stated, but the presence of serial entrepreneurs as founders and the focus on launching "cutting-edge new initiatives" suggests a dynamic, potentially startup-like or venture-backed environment.

Founded: The company has founders with significant entrepreneurial backgrounds (e.g., Adjust, SumUp), indicating a foundation built on successful startup creation and scaling.

Team Structure:

• The role reports directly to the department founder, who is one of the serial entrepreneurs.

• Collaboration is with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• This structure implies a flat hierarchy, direct access to leadership, and a highly collaborative, results-oriented team environment. Methodology:

• Data-Driven Execution: Emphasis on strong market validation, scalable traction, and rapid execution rather than extensive presentations or approval layers.

• Ownership & Autonomy: A culture that empowers individuals to take "maximum ownership" and operate with "complete autonomy."

• Entrepreneurial Spirit: A focus on building impactful technology and category-defining ventures from the ground up.

Company Website: [EWOR GmbH website URL is not provided, but the domain is ewor.com]

📝 Enhancement Note: The company culture is heavily influenced by its founders' experience in building successful tech companies. The emphasis on speed, ownership, and direct impact is a hallmark of high-growth startups and venture-backed initiatives. The operations implications are significant: expect a fast-paced, lean environment where individuals are expected to be proactive and drive results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor with significant strategic influence, operating at a mid-to-senior level. It's an opportunity to be a foundational member of new initiatives, driving their design and initial operational framework.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct mentorship from experienced entrepreneurs. This structure is ideal for rapid learning and impact.

Operations Impact: The role has a direct and substantial impact on the success of new B2B initiatives. By architecting scalable solutions and translating strategy into execution, the designer will shape the user experience, brand perception, and ultimately, the market validation and traction of these ventures. This is akin to a founding team member's impact in a startup.

Growth Opportunities:

• 0-to-1 Leadership: Opportunity to be at the forefront of building new ventures, gaining invaluable experience in product strategy, market entry, and operational scaling.

• Entrepreneurial Skill Development: Direct exposure to serial entrepreneurs will foster growth in strategic thinking, business acumen, and execution excellence.

• Potential for Spin-off Leadership: Success in the role could lead to further leadership opportunities within a spin-off company, potentially including equity and management roles.

• Specialization & Broadening: Chance to deepen expertise in B2B UI/UX and brand design while also expanding into product strategy and GTM operations.

📝 Enhancement Note: This is not a typical design role; it's an entrepreneurial opportunity for a designer. The growth path is less about climbing a traditional corporate ladder and more about contributing to the creation and scaling of new businesses, offering a unique career trajectory for ambitious professionals.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed workforce with no central physical office required for this role.

Office Location(s): While the company is EWOR GmbH, the role is open to candidates based in Europe or the Americas, indicating a preference for time zone alignment with these regions for effective collaboration. The specific mention of Fort Wayne, Indiana, may be a US administrative or legal location for the role, but the remote nature means the employee is not required to be physically present there.

Workspace Context:

• Autonomy: The remote setup, combined with the company's culture of "maximum ownership," means individuals are expected to manage their own workspace and work schedule effectively.

• Tools & Technology: Access to and proficiency with a range of digital collaboration and design tools will be essential.

• Collaboration: While remote, the "elite team" structure suggests frequent virtual collaboration through video calls, messaging platforms, and collaborative design tools.

Work Schedule:

• Full-time employment is specified. Given the "high-growth environment" and "0-to-1" focus, expect flexibility but also a demand for responsiveness and dedication, especially during critical project phases. The remote nature allows for personal schedule management, but core availability for team collaboration will be necessary.

📝 Enhancement Note: The "100% remote" nature is a key feature, but the requirement to be in Europe or the Americas implies a need for timezone compatibility for real-time collaboration with the core team and founders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess alignment with B2B design, strategic execution, and builder mindset requirements.

• Founder/Leadership Interviews: Expect direct interviews with the department founder and potentially other key leaders. These will focus on your strategic thinking, problem-solving abilities, ownership mentality, and relevant project experience.

• Portfolio Deep Dive: A critical part of the process will be a detailed review and presentation of your portfolio, focusing on your process, decision-making, and impact on past B2B projects.

• Case Study/Challenge: You may be given a hypothetical "0-to-1" initiative or a design challenge to assess your approach to strategy, execution, and problem-solving under pressure.

• Cultural Fit: Assessment of your ability to thrive in a fast-paced, autonomous, and entrepreneurial environment.

Portfolio Review Tips:

• B2B Focus: Curate your portfolio to prominently feature B2B projects, showcasing your understanding of business needs and complex user journeys.

• Strategic Narrative: For each project, clearly articulate the business problem, your strategic approach, the design solutions, and the measurable outcomes or impact.

• Process & Decision-Making: Walk through your thought process, explaining why you made certain design decisions, referencing user research, business goals, and technical constraints.

• Ownership & Execution: Highlight projects where you took significant ownership, managed timelines, and drove initiatives from conception to completion.

• Scalability: Demonstrate how your designs are scalable and adaptable to future growth and evolving market needs.

Challenge Preparation:

• 0-to-1 Mindset: Practice thinking through the initial stages of launching a new product or service, from market identification to initial user acquisition.

• Strategic Vision to Execution: Be ready to outline how you would translate a high-level business objective into a concrete product roadmap and design plan.

• Problem-Solving: Prepare to tackle hypothetical design challenges related to B2B user acquisition, retention, or platform scalability.

• Communication: Rehearse articulating complex ideas clearly and concisely, as you will be presenting your work and ideas to founders and leadership.

📝 Enhancement Note: The interview process will heavily emphasize strategic thinking, execution capability, and a proactive, ownership-driven mindset, in addition to core design skills. The portfolio is your primary tool to demonstrate these attributes.

🛠 Tools & Technology Stack

Primary Design Tools:

• UI/UX Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar. Figma is highly recommended due to its collaborative features, which are crucial for remote teams.

• Prototyping Tools: Experience with tools like InVision, Axure, or built-in prototyping features within UI design software.

• Brand Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects) for visual design, asset creation, and potentially motion graphics.

Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication.

• Video Conferencing: Zoom, Google Meet, or similar for virtual meetings and presentations.

• Project Management Tools: Familiarity with tools like Asana, Jira, Trello, or Monday.com for roadmap planning and task management, though the company might use specific tools for their initiatives.

Research & Analytics (Beneficial):

• User Research Platforms: Tools for surveys, user interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Typeform).

• Analytics Tools: Basic understanding of how to interpret data from tools like Google Analytics, Mixpanel, or Amplitude to inform design decisions.

📝 Enhancement Note: While core design tools are essential, familiarity with collaborative platforms and project management software is critical for a remote role in a fast-paced environment. The company may have specific preferred tools, but a strong foundation in these categories is expected.

👥 Team Culture & Values

Operations Values:

• Ownership: A deep commitment to taking responsibility for initiatives, driving them to completion, and owning the outcomes, both successes and failures.

• Execution Excellence: Prioritizing fast, effective action and delivery over lengthy discussions or approvals. The focus is on "good ideas and fast execution."

• Impact-Driven: A focus on achieving strong market validation and scalable traction, with decisions and efforts clearly aligned with business impact.

• Entrepreneurship: A passion for building new ventures, innovating, and contributing to category-defining products from the ground up.

• Collaboration: Working effectively within a world-class team, sharing knowledge, and supporting colleagues to achieve shared goals.

Collaboration Style:

• Direct & Transparent: Given the reporting structure and founder involvement, expect open and direct communication.

• Agile & Iterative: The "0-to-1" and "high-growth" nature suggests an iterative approach to design and product development, with continuous feedback loops.

• Cross-Functional Integration: Close collaboration with engineers, researchers, and commercial leads to ensure design solutions are technically feasible, user-validated, and aligned with business strategy.

📝 Enhancement Note: The company culture values proactive individuals who can operate with autonomy and drive results in a lean, entrepreneurial setting. Understanding and aligning with these values will be key to success and integration within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Launching new initiatives from 0-to-1 inherently involves significant ambiguity. Candidates must be comfortable defining problems and solutions in uncharted territory.

• Rapid Iteration Under Pressure: The need for speed means constant iteration and potential for frequent pivots based on market feedback, requiring resilience and adaptability.

• Balancing Design with Strategy: Effectively integrating design thinking with broader business strategy and operational execution demands a holistic approach.

• Remote Collaboration Dynamics: Maintaining strong communication and team cohesion in a fully remote, fast-paced environment requires proactive effort.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct guidance from serial entrepreneurs provides unparalleled learning in venture building, strategy, and execution.

• Product & GTM Strategy Deep Dive: Hands-on experience in shaping product direction and go-to-market strategies for new ventures.

• System Architecture & Scalability: Development of skills in designing for scale and robustness in early-stage products.

• Cross-Functional Expertise: Gaining exposure to engineering, research, and commercial operations, broadening your overall business acumen.

📝 Enhancement Note: This role presents significant challenges but also offers immense growth potential for individuals eager to learn and contribute at a strategic level, moving beyond pure design execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a strategic vision and translated it into a detailed execution roadmap for a new product or initiative." (Focus on your process, tools, and outcomes).

• "How would you approach designing a B2B SaaS product for [hypothetical industry/problem] from scratch, considering scalability and user adoption?" (Demonstrate your 0-to-1 thinking and strategic design process).

• "Tell me about a project where you had to take extreme end-to-end ownership. What were the challenges, and how did you overcome them?" (Highlight your builder mindset and problem-solving skills). Company & Culture Questions:

• "What does 'maximum ownership' mean to you in a professional context, and how have you demonstrated it in your career?" (Align with the company's core value).

• "How do you ensure effective collaboration and communication within a fully remote, fast-paced team?" (Showcase your remote work best practices).

• "What excites you about EWOR's mission to launch cutting-edge B2B initiatives?" (Demonstrate your interest in the company and its vision). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the business problem, your role, the strategic goals, your design process, key decisions, challenges, and the quantifiable impact.

• Focus on B2B & Impact: Emphasize projects that showcase your understanding of B2B user needs and how your designs contributed to business objectives (e.g., increased conversion, user engagement, efficiency).

• Highlight Ownership: Point out specific instances where you drove the project forward independently or took initiative beyond your defined role.

• Be Ready for Deep Dives: Anticipate questions about your decision-making, trade-offs, and how you would approach similar challenges in a 0-to-1 context.

📝 Enhancement Note: Prepare to discuss not just your design skills but also your strategic acumen, entrepreneurial drive, and ability to execute in a high-stakes, fast-moving environment.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit Your Application: Navigate to the provided URL and submit your application through the EWOR GmbH careers portal.

• Tailor Your Resume: Highlight experience in B2B design, strategic execution, product development (especially 0-to-1), and any instances of taking end-to-end ownership. Use keywords from the job description.

• Curate Your Portfolio: Select B2B projects that best showcase your strategic thinking, design process, and ability to drive initiatives from concept to execution. Ensure clear narratives and measurable outcomes are presented.

• Prepare Your Narrative: Be ready to articulate your "builder mindset," your approach to strategic vision translation, and your experience in architecting scalable solutions during interviews.

• Research EWOR GmbH: Understand their founders' backgrounds, their approach to venture building, and the emphasis on high-growth, fast-execution environments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.