B2B Marketing Graphic Designer

📍 Job Overview

Job Title: B2B Marketing Graphic Designer

Company: Lago

Location: Colombia (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-28

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce a wide range of B2B marketing and sales collateral, ensuring brand consistency and visual appeal.

• Manage the end-to-end design process for various marketing assets, from initial concept to final delivery, adhering to deadlines.

• Collaborate with marketing and sales teams to translate business objectives into compelling visual communications.

• Maintain and evolve the company's visual identity across all marketing touchpoints.

• Utilize a robust understanding of design principles to create impactful digital and print materials for a B2B audience.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations sphere, focusing on the execution of design assets that support broader go-to-market strategies. The emphasis on B2B collateral, digital ads, and landing pages highlights its direct contribution to lead generation and sales enablement.

📈 Primary Responsibilities

• Develop and design high-impact marketing and sales collateral, including presentations (decks), one-pagers, case studies, and brochures, tailored for a B2B audience.

• Create engaging event materials, such as invitations, signage, and booth assets, to enhance brand presence at industry events.

• Design user-friendly and visually appealing landing pages for marketing campaigns and event registration, optimizing for conversion.

• Produce eye-catching digital and print advertisements, website graphics, and social media visuals that align with campaign objectives.

• Diligently maintain and enforce visual brand identity and consistency across all created materials, ensuring a cohesive brand experience.

• Conduct thorough proofreading of all designs and accompanying text for accuracy, clarity, and grammatical correctness before external distribution.

• Effectively manage multiple design requests simultaneously, prioritizing tasks to meet project deadlines and stakeholder expectations.

📝 Enhancement Note: The primary responsibilities clearly indicate a hands-on design role with a strong focus on marketing and sales enablement. The expectation to manage multiple requests and meet deadlines suggests a need for efficient workflow management and prioritization skills, critical for operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background or equivalent practical experience in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended.

Experience: A minimum of 2 years of professional graphic design experience is required, with a significant portion dedicated to B2B marketing contexts. This includes hands-on experience in branding, digital design, and corporate marketing collateral creation.

Required Skills:

• Minimum 2+ years of professional B2B graphic design experience, with a focus on marketing and sales collateral.

• Proven direct experience designing for B2B companies, clients, or brands, ideally within software, technology, or professional services sectors.

• High proficiency in Adobe Creative Suite, specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, with a portfolio showcasing practical application.

• Strong and relevant design portfolio demonstrating expertise in branding, digital design, and marketing materials such as presentations, one-pagers, case studies, social media graphics, advertisements, or event collateral.

• Excellent communication skills, with the ability to clearly understand and execute design briefs from stakeholders.

• Strong organizational skills and the ability to manage multiple design requests and deadlines effectively.

• Demonstrated attention to detail and strong proofreading capabilities for marketing materials.

• Solid understanding of branding principles and maintaining visual identity consistency. Preferred Skills:

• Experience with web design principles and UI/UX considerations for landing pages.

• Familiarity with marketing automation platforms and their design integration needs.

• Basic understanding of SEO principles as they relate to landing page design.

• Experience working in a remote, globally distributed team environment.

• Familiarity with project management tools for tracking design requests and progress.

📝 Enhancement Note: The emphasis on B2B experience and a strong portfolio showcasing specific collateral types (decks, one-pagers, case studies) indicates a need for candidates who can directly contribute to sales enablement and marketing campaign execution, aligning with revenue operations goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing at least 2 years of professional B2B design work.

• The portfolio must demonstrate strong branding and visual identity application.

• Specific examples of B2B marketing materials are required, including:

  • Presentation decks (e.g., sales decks, investor decks)
  • One-pagers and brochures
  • Case studies and whitepapers
  • Digital advertisements (e.g., social media ads, banner ads)
  • Landing page designs
  • Event collateral (e.g., booth assets, invitations)

• Evidence of designing for software, technology, or professional services industries is highly valued. Process Documentation:

• While not explicitly stated as a deliverable, the ability to document design processes, such as workflow for creating a sales deck or implementing a new brand guideline, may be assessed during interviews or challenges.

• Candidates should be prepared to discuss their process for receiving and interpreting design briefs, managing feedback, and iterating on designs to meet project goals.

• Understanding of version control for design files and asset management best practices is beneficial.

📝 Enhancement Note: The strong emphasis on a portfolio that demonstrates specific B2B marketing collateral is a critical requirement. This suggests the company values tangible proof of a candidate's ability to produce work that directly supports sales and marketing efforts, a key aspect of revenue operations.

💵 Compensation & Benefits

Salary Range: The stated salary is up to $12 per hour, which equates to approximately $1,900 USD per month for a full-time role (40 hours/week).

Benefits:

• Remote Work: The opportunity to work from anywhere within LATAM, promoting excellent work-life balance.

• Growth Opportunities: Potential for role evolution and professional development within a growing company.

• Innovative Culture: Be part of a team focused on data-driven problem-solving in a dynamic market.

Working Hours: The role requires adherence to a 9:00 AM - 5:00 PM PST schedule, totaling 40 hours per week.

📝 Enhancement Note: The salary is provided as a monthly figure in USD, typical for remote roles targeting LATAM talent. The hourly breakdown suggests a range, with $12/hour being the maximum. The benefits highlight flexibility and growth, common attractive points for remote operations roles. The PST working hours indicate a need for overlap with US West Coast business hours for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the SaaS (Software as a Service) industry, likely focusing on a B2B audience. The company's slogan or description suggests a focus on data, problem-solving, and innovation. The emphasis on "leveraging data to solve challenges" points towards a data-driven culture.

Company Size: While not explicitly stated, the mention of a "global team" and "growing with us" implies a medium-sized, expanding company. This size often means a more agile environment with opportunities for direct impact.

Founded: Information on the founding date is not provided, but the context suggests a company that is established enough to have a clear brand identity and marketing needs, yet still in a growth phase.

Team Structure:

• The design role will likely be part of the marketing department, potentially reporting to a Marketing Manager or Director of Marketing.

• Collaboration will be expected with sales teams, product marketing, and potentially other creative professionals.

• The team operates globally, indicating a need for strong asynchronous communication skills and cultural awareness. Methodology:

• The company values a data-driven approach to problem-solving, which should be reflected in design choices that aim to optimize engagement and conversions.

• An innovative culture suggests openness to new ideas and creative solutions.

• Efficiency and meeting deadlines are critical, as indicated by the responsibilities and working hours.

Company Website: lagodesign.com (derived from job data)

📝 Enhancement Note: The company culture is described as innovative and data-driven, with a focus on problem-solving. For a graphic designer, this translates to creating visuals that not only look good but also serve a strategic purpose, backed by an understanding of how design impacts business objectives like lead generation and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level Graphic Designer position, focusing on execution within B2B marketing. It requires a solid foundation in design principles and software, coupled with the ability to apply these skills to specific marketing and sales objectives.

Reporting Structure: The designer will likely report to a Marketing Manager or a Head of Marketing. They will collaborate closely with marketing specialists, sales representatives, and potentially product managers to fulfill design requests.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing and sales collateral. High-quality, on-brand designs can improve lead engagement, enhance brand perception, support sales conversations, and ultimately contribute to revenue generation by making marketing efforts more impactful.

Growth Opportunities:

• Role Specialization: Opportunity to specialize further in B2B marketing design, digital advertising, or presentation design.

• Skill Development: Potential to learn about marketing strategy, campaign execution, and data analysis to inform design decisions.

• Leadership Potential: As the company grows, there may be opportunities to take on more senior design responsibilities, mentor junior designers, or lead design projects.

• Cross-functional Exposure: Gaining experience by working with various departments can broaden understanding of the business and open doors to other roles within marketing or operations.

📝 Enhancement Note: The growth opportunities focus on deepening design expertise within a B2B marketing context and potentially transitioning into more strategic or leadership roles within the creative operations or marketing functions.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from anywhere within Colombia and LATAM.

Office Location(s): No physical office is specified. The team is global and distributed.

Workspace Context:

• Candidates will need to establish their own dedicated home office workspace conducive to productivity and focus.

• Access to reliable high-speed internet is essential for remote collaboration and file sharing.

• The work environment is likely fast-paced, requiring self-discipline and effective time management.

• Collaboration will primarily occur through digital tools like Slack, email, and video conferencing.

Work Schedule: The required schedule is 9:00 AM - 5:00 PM PST, which translates to specific local times in Colombia (e.g., 11:00 AM - 7:00 PM COT). This schedule ensures overlap with US West Coast business hours for real-time collaboration and meetings.

📝 Enhancement Note: The remote nature of the work and the specific PST working hours are key environmental factors. Candidates must be comfortable with asynchronous communication and have the discipline to manage their workday effectively while ensuring availability during core overlapping hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, B2B experience, and fit with requirements.

• Design Challenge/Case Study: Candidates may be asked to complete a design task or present a case study from their portfolio, demonstrating their approach to a B2B marketing design problem. This is a critical step for evaluating practical skills and strategic thinking.

• Hiring Manager Interview: Discussion about experience, skills, portfolio, and cultural fit. Questions will likely focus on past projects, design process, and ability to work remotely.

• Team/Stakeholder Interview: Potential interviews with marketing or sales team members to assess collaboration style and understanding of their needs.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly showcase your B2B marketing and sales collateral design experience (decks, one-pagers, case studies, digital ads).

• Highlight Impact: For each project, briefly explain the objective, your role, the design process, and the outcome or impact (if quantifiable).

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain and apply brand guidelines effectively.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear labels and descriptions for each project. A digital format (e.g., PDF, personal website) is expected.

• Tailor to B2B: Emphasize designs that are professional, persuasive, and targeted towards a business audience.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, carefully read and understand the objectives, target audience, and any constraints.

• Show Your Process: Be prepared to explain your thought process, from initial concept to final execution, including any research or iterations.

• Focus on B2B Context: Demonstrate an understanding of what makes effective B2B marketing design – clarity, professionalism, and driving action.

• Time Management: Practice completing design tasks within a given timeframe.

📝 Enhancement Note: The portfolio review is paramount. Candidates should meticulously prepare it to highlight relevant B2B marketing collateral and be ready to discuss their design process and the business impact of their work. A design challenge is highly probable given the nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for all design creation tasks.

• Design Collaboration Tools: Familiarity with platforms like Figma or Sketch might be beneficial for collaborative workflows or landing page design, though not explicitly stated.

• Project Management Software: Experience with tools like Asana, Trello, or Monday.com is helpful for managing design requests and deadlines.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics (e.g., click-through rates on ads, conversion rates on landing pages) is valuable. Familiarity with basic analytics dashboards (e.g., Google Analytics) can provide context. CRM & Automation:

• Basic understanding of how marketing collateral is used within CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms (e.g., HubSpot, Marketo) can be advantageous for designing effective assets.

📝 Enhancement Note: Mastery of the Adobe Creative Suite is a non-negotiable requirement. The other tools listed are beneficial for efficiency and understanding the broader marketing technology ecosystem within which the designed assets will function.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to find creative solutions and adapt to a rapidly evolving market.

• Data-Driven Approach: Utilizing insights and data to inform design decisions and measure impact.

• Efficiency: A focus on streamlined processes and meeting deadlines to support business objectives.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Quality & Accuracy: Maintaining high standards for visual appeal, brand consistency, and proofreading.

Collaboration Style:

• Remote & Asynchronous: Primarily working with team members across different time zones, requiring clear written communication and proactive updates.

• Feedback-Oriented: Openness to receiving and incorporating feedback from marketing and sales stakeholders to refine designs.

• Cross-functional Integration: Actively engaging with other departments to understand their needs and provide design support that aligns with broader company strategies.

• Proactive Communication: Sharing progress, potential roadblocks, and design concepts early and often.

📝 Enhancement Note: The culture values innovation and data, suggesting that designers are encouraged to think strategically about how their work contributes to business outcomes. Collaboration will be key, especially in a remote, global setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Ensuring designs are aesthetically pleasing while effectively serving marketing and sales objectives and adhering to brand guidelines.

• Managing Multiple Stakeholders and Deadlines: Juggling various design requests from different teams with competing priorities.

• Adapting to Evolving Brand Guidelines or Market Trends: Staying current with design best practices and company branding.

• Effective Remote Collaboration: Communicating design ideas and receiving feedback efficiently across time zones and digital platforms.

Learning & Development Opportunities:

• B2B Marketing Design Specialization: Deepen expertise in creating collateral specifically for lead generation, sales enablement, and brand building in a B2B context.

• Digital Marketing Trends: Learn about current best practices in digital advertising, social media design, and landing page optimization.

• Cross-functional Understanding: Gain insights into sales processes, marketing campaign strategies, and product marketing to better inform design.

• Exposure to Data-Driven Design: Understand how design elements influence user behavior and business metrics.

📝 Enhancement Note: The challenges are typical for a creative role supporting dynamic marketing and sales functions, particularly in a remote setting. The growth opportunities emphasize skill enhancement within the B2B marketing domain and gaining a broader understanding of the go-to-market strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a B2B sales deck from brief to final delivery." (Focus on understanding your workflow, client interaction, and iteration process.)

• "How do you ensure brand consistency across various marketing materials?" (Highlight your knowledge of brand guidelines and systematic approach.)

• "Tell me about a time you had to manage conflicting design requests or tight deadlines. How did you prioritize?" (Demonstrate your organizational and time management skills.)

• "How do you incorporate feedback on your designs, especially constructive criticism?" (Showcase your ability to be receptive and iterate effectively.) Company & Culture Questions:

• "What interests you about working with a B2B SaaS company like Lago?" (Research Lago's mission and product.)

• "How do you stay updated on design trends, particularly in the B2B technology space?" (Showcase your proactive learning.)

• "Describe your ideal remote work environment and how you maintain productivity." (Align with the company's remote culture.)

• "How do you ensure your designs align with a company's overall business goals?" (Connect your creative output to business impact.) Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your experience, then walk through 2-3 key projects that best represent your B2B marketing collateral design skills.

• Tell a Story for Each Project: For each selected piece, explain the client/company, the objective of the design, your specific role and process, the challenges faced, and the outcome or impact. Use visuals effectively.

• Quantify When Possible: If you have metrics (e.g., increased click-through rates, improved engagement), present them to demonstrate ROI.

• Be Ready for Q&A: Anticipate questions about your design choices, technical skills, and ability to work within constraints.

• Highlight B2B Relevance: Emphasize how your designs were tailored to a business audience and contributed to marketing or sales goals.

📝 Enhancement Note: The interview preparation should heavily focus on the portfolio and the candidate's ability to articulate their design process and its business impact. Be ready to demonstrate practical skills and strategic thinking relevant to B2B marketing.

📌 Application Steps

To apply for this B2B Marketing Graphic Designer position:

• Submit your application through the Workable application link.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight B2B marketing collateral design, including presentations, one-pagers, case studies, and digital ads. A personal website or a well-organized PDF is recommended.

• Resume Optimization: Craft your resume to emphasize your 2+ years of professional B2B graphic design experience, proficiency in Adobe Creative Suite, and relevant skills such as branding, digital design, and communication. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, how you approach B2B marketing challenges, and your experience working remotely. Practice presenting a few key portfolio pieces.

• Research Lago: Familiarize yourself with Lago's company mission, product, and target audience to demonstrate genuine interest and understand their brand aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---