B2B Marketing Graphic Designer

📍 Job Overview

Job Title: B2B Marketing Graphic Designer

Company: Lago

Location: Mexico

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-28

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and produce high-quality B2B marketing and sales collateral, ensuring brand consistency and visual appeal.

• Develop visually engaging digital assets, including landing pages, social media graphics, and digital advertisements, to support marketing campaigns.

• Collaborate with marketing and sales teams to translate business objectives into effective design solutions that drive engagement and lead generation.

• Manage the end-to-end design process for various marketing materials, from initial concept to final delivery, adhering to project timelines and stakeholder feedback.

• Uphold and advance the company's visual brand identity, ensuring all creative outputs align with brand guidelines and messaging.

📝 Enhancement Note: This role is situated within the intersection of Marketing Operations and Creative Operations, focusing on the tangible output of marketing strategies through visual design. The emphasis on B2B collateral, landing pages, and digital ads suggests a direct contribution to lead generation and sales enablement, aligning with core GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute a wide range of marketing and sales collateral, including but not limited to: presentations (decks), one-pagers, case studies, brochures, whitepapers, and datasheets.

• Create compelling visual assets for digital marketing channels, such as website banners, social media graphics, email marketing visuals, and digital ad campaigns (display, search, social).

• Design user-friendly and visually appealing landing pages for marketing campaigns, product launches, and event registrations, ensuring a seamless user experience.

• Develop creative assets for events, including invitations, signage, booth graphics, and promotional materials, to enhance brand presence and engagement.

• Ensure strict adherence to established brand guidelines, maintaining visual consistency and reinforcing brand identity across all design projects.

• Diligently proofread all created materials for grammatical accuracy, clarity of message, and visual correctness before distribution to internal teams, clients, or prospects.

• Effectively manage a diverse workload of simultaneous design requests, prioritizing tasks to meet established deadlines and project milestones.

• Collaborate closely with marketing stakeholders to understand design briefs, gather requirements, and incorporate feedback throughout the design iteration process.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design output, spanning both print and digital formats, and a strong understanding of B2B marketing objectives. The emphasis on proofreading and managing multiple requests points to a requirement for meticulous attention to detail and robust project management skills within the design workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field is often preferred. Equivalent practical experience will be considered.

Experience: A minimum of 2-5 years of professional graphic design experience, with a significant portion dedicated to B2B marketing environments.

Required Skills:

• Minimum of 2 years of hands-on professional graphic design experience, including marketing, branding, digital, or corporate design.

• Proven direct experience designing for B2B companies, clients, or brands, particularly within software, technology, professional services, or similar industries.

• Advanced proficiency in Adobe Creative Suite, specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, with practical application in professional design projects.

• Demonstrated ability to create polished marketing and sales materials tailored for a B2B audience, showcasing strong branding and visual identity principles.

• Excellent communication skills, with the ability to clearly articulate design concepts, understand design briefs, and effectively receive and implement feedback.

• Strong organizational skills, including the ability to manage multiple design requests simultaneously, prioritize tasks effectively, and meet strict deadlines.

• Meticulous attention to detail, with a commitment to visual consistency and accuracy in all design outputs.

• Proven ability to proofread designs and marketing materials for accuracy and clarity. Preferred Skills:

• Experience with UX/UI principles for landing page design.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com).

• Basic understanding of marketing automation platforms and their design implications.

• Experience with animation or motion graphics for digital ads or social media.

• Knowledge of SEO best practices as they relate to website and landing page design.

📝 Enhancement Note: The requirement for direct B2B experience and a strong portfolio emphasizing corporate marketing materials is critical. Proficiency in Adobe Creative Suite is a non-negotiable technical skill. The emphasis on communication and organizational skills, beyond just design talent, signals the need for a candidate who can integrate seamlessly into a professional operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional B2B graphic design work.

• Specific examples of marketing collateral such as presentations (decks), one-pagers, case studies, and brochures, demonstrating understanding of B2B communication needs.

• Visuals of digital assets including landing pages, social media graphics, and digital advertisements, highlighting campaign effectiveness and engagement.

• Evidence of maintaining and evolving visual brand identity across diverse materials.

• Case studies or project descriptions that detail the design process, challenges, solutions, and measurable impact (if available). Process Documentation:

• Ability to articulate the design process from brief to final delivery, including stages for concept development, iteration, feedback incorporation, and finalization.

• Demonstration of workflow management for handling multiple concurrent design projects, including prioritization and time management strategies.

• Examples of how feedback was incorporated into design iterations and how design decisions were aligned with marketing objectives.

📝 Enhancement Note: The portfolio is the primary tool for assessing a candidate's capabilities. It must clearly demonstrate experience with B2B marketing collateral and a strong grasp of visual branding. The ability to articulate the design process and project management skills within the portfolio is crucial for evaluating operational efficiency.

💵 Compensation & Benefits

Salary Range: Up to $12 USD per hour, equating to approximately $1,900 USD per month for a full-time schedule (40 hours/week).

Benefits:

• Remote Work: Opportunity to work from anywhere within LATAM, promoting excellent work-life balance.

• Growth Opportunities: Potential to shape the role and advance within the company as a key contributor.

• Innovative Culture: Be part of a team passionate about using data to solve challenges in a dynamic market.

• Work-Life Balance: Encouraged through a flexible remote work setup.

Working Hours: Full-time, Monday to Friday, 9:00 AM - 5:00 PM PST (Pacific Standard Time). This schedule is consistent across the remote team, ensuring alignment for collaboration.

📝 Enhancement Note: The provided salary is specific to the role and location. The hourly rate of $12 USD for a B2B Marketing Graphic Designer in Mexico is competitive, especially for remote roles, considering the specified experience level and skill set. This falls within the mid-range for experienced graphic designers in similar remote LATAM positions, reflecting the company's commitment to attracting talent. The benefits focus on flexibility and professional development, common for remote tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS - Software as a Service), specifically focused on developer experience and observability platforms. Lago is positioned in a rapidly evolving market driven by data and innovation.

Company Size: While not explicitly stated, the mention of a "global team" and "key player" suggests a growing company, likely in the startup to mid-size range (e.g., 50-250 employees), allowing for significant individual impact.

Founded: The founding date of Lago is not provided, but their focus on a modern tech stack and innovative culture implies a relatively recent establishment or a company undergoing significant growth and modernization.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, collaborating closely with Marketing Managers, Content Specialists, and potentially Product Marketing.

• There may be a dedicated Creative Operations function or the role might operate within a broader Marketing Operations umbrella, depending on the company's structure.

• The team operates on a global, remote-first basis, emphasizing asynchronous communication and cross-cultural collaboration. Methodology:

• Data-Driven Decisions: The company culture is described as "passionate about leveraging data to solve challenges," indicating that design decisions may be informed by analytics, A/B testing results, and performance metrics.

• Agile & Iterative: Given the tech industry and focus on innovation, design processes are likely agile and iterative, with a focus on continuous improvement and responsiveness to market feedback.

• Efficiency & Automation: As a tech company, there's an implicit emphasis on efficient workflows and leveraging technology to streamline processes, which will extend to the design operations.

Company Website: lagodesign.com

📝 Enhancement Note: Lago's focus on developer experience and observability suggests a B2B audience that is technically savvy. The company culture emphasizes data, innovation, and remote collaboration. The Graphic Designer's role will be crucial in translating complex technical concepts into accessible and compelling visual narratives for this audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with mid-level experience (2-5 years). It offers a foundational opportunity within the marketing operations or creative operations function of a growing tech company.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Creative Director/Lead if such a role exists. They will work collaboratively with various marketing and sales team members.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to generate leads, engage prospects, and enable the sales team through high-quality collateral. Effective design can influence conversion rates on landing pages, the perception of the brand, and the overall effectiveness of marketing campaigns.

Growth Opportunities:

• Role Expansion: As the company grows, there may be opportunities to take on more complex design projects, lead design initiatives, or specialize in areas like UI/UX for marketing platforms.

• Skill Development: Access to learning resources, industry conferences, or internal training to enhance skills in new design tools, animation, or marketing analytics.

• Leadership Potential: With proven success and initiative, there could be a path towards a Senior Graphic Designer role, Design Lead, or potentially contributing to the strategic direction of visual branding and marketing creative.

📝 Enhancement Note: For operations professionals, this role offers a chance to influence GTM strategies through visual execution. The growth potential lies in deepening expertise within a specialized area of design or broadening responsibilities within the marketing operations framework of a scaling tech company.

🌐 Work Environment

Office Type: Fully remote. The company embraces a remote-first work model, meaning all employees, regardless of location, operate from their home offices.

Office Location(s): While the role is remote, the company specifies "LATAM only" and mentions Mexico as a specific location. This suggests that while remote, employees must reside within these specified regions, potentially for tax or legal compliance reasons.

Workspace Context:

• Flexibility: Employees have the autonomy to set up their workspace according to their preferences, prioritizing comfort and productivity.

• Technology & Tools: Access to the necessary design software (Adobe Creative Suite) and collaboration tools will be provided or expected. The team likely uses digital communication platforms (e.g., Slack, Zoom) for day-to-day interactions.

• Collaboration: While remote, the team culture encourages collaboration through digital channels, virtual meetings, and shared project spaces. This requires proactive engagement and clear communication from all team members.

Work Schedule: A structured full-time schedule of 9:00 AM - 5:00 PM PST (Pacific Standard Time) is required. This consistent schedule ensures overlap for synchronous communication and collaboration among team members across different time zones within LATAM and potentially with other global team members.

📝 Enhancement Note: The PST (Pacific Standard Time) working hours requirement for a LATAM-based role is a key detail. Candidates must be able to align their workdays with this specific timezone, which may require adjustments depending on their local LATAM timezone. This ensures adequate overlap for real-time collaboration with potential US-based or other team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Technical Interview/Portfolio Review: A deeper dive into your portfolio, discussing specific projects, design choices, and your process. This may involve a design challenge or a practical exercise.

• Hiring Manager Interview: Discussion about your experience, problem-solving skills, and how you approach B2B marketing design challenges. Assessment of cultural fit and communication style.

• Team/Cultural Fit Interview: An opportunity to meet potential colleagues and assess how you would integrate into the remote team environment and contribute to the company culture.

• Final Decision: Based on all interview stages and the assessment of your skills, experience, and cultural alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest B2B marketing design projects (decks, one-pagers, digital ads, landing pages).

• Tell a Story: For each project, briefly describe the client/objective, your role, the challenges, your design solutions, and the outcomes (if measurable).

• Highlight B2B Relevance: Ensure your portfolio clearly demonstrates experience and understanding of designing for a business-to-business audience.

• Showcase Tool Proficiency: Include examples that implicitly or explicitly demonstrate your mastery of Adobe Creative Suite.

• Organize for Clarity: Make your portfolio easy to navigate and visually appealing. Clearly label each piece with the type of collateral and the context.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates a real-world task, such as creating a one-pager or a social media graphic based on a brief.

• Practice articulating your design process and rationale clearly and concisely.

• Think about how your design choices support business objectives and brand consistency.

• Prepare to discuss your experience with feedback and iteration.

📝 Enhancement Note: The portfolio is paramount. Candidates should meticulously curate it to highlight their B2B marketing design capabilities and proficiency with the required tools. The interview process will likely assess not only design skill but also communication, problem-solving, and the ability to thrive in a remote, PST-aligned work environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for all core design tasks.

• Design Collaboration Tools: Experience with platforms like Figma or Sketch might be beneficial for collaborative design workflows, especially for landing pages.

Analytics & Reporting:

• Familiarity with using analytics data (e.g., from Google Analytics, marketing automation platforms) to inform design decisions for landing pages and digital ads.

• Ability to interpret basic performance metrics for digital assets to understand their effectiveness. CRM & Automation:

• Understanding of how design assets integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Mailchimp, Marketo, HubSpot) for campaign execution.

• Awareness of email marketing best practices and design considerations for different platforms.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. While not explicitly stated, familiarity with collaborative design tools like Figma or Sketch is increasingly valuable in remote creative environments. An understanding of how design impacts marketing performance metrics is also crucial for this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A core value, encouraging the use of data to inform design choices and solve marketing challenges effectively.

• Excellence & Quality: A commitment to producing high-quality, polished design work that upholds brand standards and meets business objectives.

• Collaboration & Communication: Emphasizing clear, open communication and teamwork, especially in a remote setting, to ensure alignment and project success.

• Adaptability & Growth: A culture that embraces continuous learning and development, encouraging individuals to grow their skills and adapt to evolving market needs.

• Efficiency: A focus on streamlined workflows and leveraging technology to maximize productivity and impact.

Collaboration Style:

• Remote-First & Asynchronous: While PST hours provide some overlap, the team likely relies heavily on asynchronous communication (Slack, email, project management tools) for day-to-day collaboration.

• Cross-Functional Partnership: Close collaboration with marketing, sales, and potentially product teams to ensure design outputs align with broader business goals.

• Feedback Integration: An open culture for providing and receiving constructive feedback on design work to ensure continuous improvement and alignment.

📝 Enhancement Note: The emphasis on data-driven decisions and continuous learning is key. Candidates should be comfortable working in a remote setting, proactively communicating, and integrating feedback to contribute to a culture of innovation and excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Strictly adhering to PST working hours while based in LATAM can be a significant adjustment and requires disciplined time management.

• Remote Collaboration: Effectively collaborating and building relationships within a fully remote, global team requires strong communication and proactivity.

• Balancing Multiple Requests: Juggling numerous design projects simultaneously, each with its own requirements and deadlines, demands excellent prioritization and organizational skills.

• Translating Technical Concepts: Visually communicating complex B2B SaaS concepts in an accessible and engaging manner for a technically-minded audience.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in digital design, UI/UX for marketing, animation, or motion graphics.

• Industry Trends: Staying abreast of the latest design trends, software updates, and best practices in B2B marketing and technology.

• Cross-Functional Exposure: Gaining a deeper understanding of marketing strategy, sales enablement, and product marketing through collaboration.

• Potential for Specialization: As the company scales, there may be opportunities to specialize in specific design areas that align with business needs.

📝 Enhancement Note: This role presents challenges typical of remote, international positions, particularly around time zone alignment and remote collaboration. However, it also offers significant growth potential within a dynamic tech environment, allowing for skill expansion and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a B2B marketing one-pager from concept to final delivery. What key elements do you prioritize?" (Assesses process, understanding of B2B needs)

• "How do you ensure brand consistency across various marketing materials, especially when working remotely?" (Assesses brand adherence, remote collaboration)

• "Walk us through a B2B design project you're particularly proud of. What was the objective, your role, the challenges, and the outcome?" (Assesses portfolio, problem-solving, impact)

• "How do you manage multiple design requests with competing deadlines? Can you give an example?" (Assesses organizational skills, prioritization)

• "How do you incorporate feedback on your designs, especially when it conflicts with your initial vision?" (Assesses adaptability, collaboration) Company & Culture Questions:

• "What interests you about Lago and our product/mission?" (Assesses research, alignment with company vision)

• "How do you envision your design work contributing to our B2B marketing and sales efforts?" (Assesses understanding of role's impact)

• "Describe your ideal remote work environment and how you stay productive and connected." (Assesses remote work readiness, self-management)

• "How do you stay updated on design trends and best practices, especially in the tech industry?" (Assesses continuous learning, industry awareness) Portfolio Presentation Strategy:

• Prepare a concise overview: Have a brief (1-2 minute) introduction to your portfolio and your overall design philosophy ready.

• Select 3-5 key B2B projects: For each, be ready to discuss the brief, your creative process, challenges, solutions, and any measurable results.

• Emphasize tool usage: Be prepared to speak about your proficiency with Photoshop, Illustrator, and InDesign in the context of your projects.

• Articulate feedback integration: Explain how you've handled constructive criticism on past projects.

• Be ready for a design exercise: If a live design challenge is part of the interview, practice thinking aloud and articulating your design decisions under time pressure.

📝 Enhancement Note: Candidates should thoroughly research Lago and be prepared to discuss how their design skills can directly support the company's B2B SaaS objectives. Highlighting experience with similar B2B collateral and demonstrating strong communication skills for remote collaboration will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate and prepare your B2B-focused design portfolio: Ensure it prominently features examples of marketing collateral (decks, one-pagers, case studies) and digital assets (landing pages, ads) relevant to a B2B SaaS audience. Clearly label each project and be ready to discuss your process.

• Optimize your resume: Highlight your 2+ years of professional B2B graphic design experience, proficiency in Adobe Creative Suite, and strong communication/organizational skills. Quantify achievements where possible.

• Prepare for PST time zone alignment: Confirm your ability and willingness to work a 9:00 AM - 5:00 PM PST schedule consistently.

• Research Lago: Understand their product, target audience, and company mission to articulate your interest and how your design skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.