B2B Content Designer Analyst

📍 Job Overview

Job Title: B2B Content Designer Analyst

Company: PepsiCo

Location: Bosques de los Duraznos 67, Miguel Hidalgo, CDMX, 11700, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 29, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Design and adapt visual content for B2B digital experiences, focusing on graphics, banners, and other digital assets to meet customer needs.

• Create and edit short promotional, instructional, and tutorial videos, ensuring high-quality visual storytelling.

• Optimize visual content for diverse devices, platforms, and digital formats, maintaining brand consistency and visual standards.

• Collaborate cross-functionally with internal teams and stakeholders to translate creative requirements into effective visual solutions for B2B channels.

• Manage assigned projects independently, ensuring timely delivery and adherence to quality and brand guidelines.

📝 Enhancement Note: While the title includes "Analyst," the core responsibilities and qualifications strongly indicate a role focused on creative execution and visual design within a B2B marketing or operations context, rather than deep analytical work. The "Analyst" aspect likely refers to the analytical approach needed for content optimization and understanding B2B customer needs through visual mediums.

📈 Primary Responsibilities

• Design and adapt graphics, banners, and other visual assets for various B2B digital platforms, ensuring they are engaging and effective.

• Produce and edit short promotional, instructional, and tutorial videos, leveraging visual storytelling to convey key messages.

• Reformat and adapt existing Key Visuals into multiple formats, including Banner Ads, Hero Images, and Social Media Posts, for consistent campaign execution.

• Optimize all visual content for different devices, platforms (e.g., website, email, social media), and digital formats to maximize reach and impact.

• Develop innovative and engaging visuals that strongly align with PepsiCo's brand guidelines and visual identity.

• Maintain brand consistency and uphold a high standard of quality across all creative assets produced for B2B channels.

• Collaborate closely with internal teams (e.g., marketing, sales, digital product) and stakeholders to thoroughly understand creative requirements and deliver assets aligned with strategic business needs.

• Independently manage assigned projects from brief to completion, ensuring quality, timely delivery, and effective resource utilization.

📝 Enhancement Note: The emphasis on adapting existing visuals and managing multiple projects independently suggests a need for strong organizational skills and efficiency in content production, typical of operations roles supporting marketing or sales teams.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Advertising, Graphic Design, Visual Arts, Interactive Design, or a closely related field is required.

Experience: 6 months to 1 year of hands-on experience creating digital assets for multiple projects, ideally gained within an agency or a fast-paced corporate environment.

Required Skills:

• Advanced proficiency in Adobe Photoshop for image manipulation and graphic design.

• Advanced proficiency in Adobe Illustrator for vector graphics and design creation.

• Proficiency in Adobe After Effects for motion graphics and video editing.

• Proven ability to design and adapt graphics, banners, and other visual assets for digital platforms.

• Experience in creating and editing short promotional, instructional, and tutorial videos.

• Strong portfolio showcasing digital and multi-platform creative work, demonstrating a range of visual design capabilities.

• Excellent creative problem-solving skills with a keen eye for detail and aesthetics.

• Ability to translate creative briefs and complex business needs into effective and compelling visual solutions.

• Strong communication and collaboration skills, with the ability to work effectively with diverse internal teams and stakeholders.

• Demonstrated ability to manage assigned projects independently, ensuring quality and timely delivery. Preferred Skills:

• Familiarity with B2B marketing principles and content strategies.

• Experience with other design or video editing software.

• Understanding of SEO principles for digital content optimization.

• Basic knowledge of animation principles for motion graphics.

• Experience working within established brand guidelines and maintaining visual consistency.

📝 Enhancement Note: The "0-2 Years" experience level, combined with the requirement for a portfolio and specific Adobe Suite skills, indicates that this role is geared towards early-career professionals or those transitioning into a dedicated B2B content design role. The emphasis on translating briefs into solutions highlights the operational aspect of this creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates your capabilities in digital asset creation across multiple platforms (web, social, ads).

• Case studies or examples showcasing your process for adapting existing Key Visuals into various formats (e.g., banner ads, hero images, social posts).

• Visual examples of short promotional, instructional, or tutorial videos you have created or edited.

• Demonstrations of how you ensure brand consistency and quality across a range of creative outputs.

• Evidence of optimizing visual content for different devices and digital formats. Process Documentation:

• Examples of how you approach translating creative briefs and business needs into actionable design plans.

• Demonstrations of your project management process for handling multiple design projects concurrently, ensuring timely delivery.

• Insights into your workflow for collaborating with internal teams and stakeholders to gather requirements and feedback.

• Any documentation or examples that illustrate your understanding of brand guideline adherence and visual standard maintenance.

📝 Enhancement Note: For a content designer role, the portfolio is paramount. It serves as the primary evidence of design skills, process adherence, and ability to meet business objectives through visual content. The emphasis should be on showcasing a clear design process and impactful results.

💵 Compensation & Benefits

Salary Range: Based on PepsiCo's presence in Mexico City and the 0-2 years of experience requirement for this B2B Content Designer Analyst role, a competitive salary range is estimated to be between MXN $240,000 to $360,000 annually. This estimate is derived from industry benchmarks for graphic design and digital content roles in major metropolitan areas in Mexico, considering the specific software proficiencies and responsibilities outlined.

Benefits:

• Comprehensive learning and development programs designed for continuous skill enhancement.

• Access to internal digital platforms that promote self-directed learning and professional growth.

• Development programs specifically tailored to leadership skills for future advancement.

• Specialized training programs customized to the specific requirements of the B2B Content Designer role.

• Robust recognition programs for seniority, behavior, leadership, and life events, fostering a valued work environment.

• Financial wellness programs designed to support associates in achieving their financial goals throughout their careers.

• A flexible work program that allows for better balance between personal and professional life, adapting the workday to individual lifestyles.

• A Wellness Line offering support and resources for personal well-being.

• Access to thousands of agreements and discounts with various partners.

• Scholarship programs available for associates' children, supporting their educational pursuits.

• Aid plans designed to assist associates during different significant life moments.

Working Hours: This is a full-time position, typically expected to align with a standard 40-hour work week. PepsiCo offers a flexibility program that may allow for adjustments to the daily schedule, balancing personal and professional life, subject to team and business needs.

📝 Enhancement Note: Salary is an estimate based on regional market data for similar roles and experience levels in Mexico City. Specific compensation will be determined by PepsiCo based on the candidate's qualifications, experience, and internal equity. The listed benefits are extensive and highlight PepsiCo's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, with a strong focus on consumer products and significant B2B relationships for distribution, partnerships, and ingredient sourcing. PepsiCo operates globally, leveraging its diverse portfolio of iconic brands to create joyful moments through food and drinks.

Company Size: PepsiCo is a large, multinational corporation. This scale offers opportunities for significant impact, exposure to diverse markets, and robust career development pathways. For operations professionals, it means working within established processes, with potential for streamlining and innovation within a structured framework.

Founded: PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. This long history signifies stability, extensive market experience, and a deep understanding of consumer preferences and operational excellence.

Team Structure:

• The B2B Content Designer Analyst will likely be part of a broader Marketing or Digital Marketing team, possibly within a dedicated B2B marketing function. This team structure would typically involve collaboration with marketing managers, digital strategists, content creators, and potentially sales enablement teams.

• Reporting structure is expected to be within a marketing or creative operations hierarchy, with direct reporting to a manager responsible for B2B digital content strategy and execution.

• Cross-functional collaboration is a key aspect, involving regular interaction with sales teams, product marketing, brand management, and potentially IT or digital platform administrators to ensure content aligns with broader business objectives and technical requirements. Methodology:

• Data analysis is crucial for understanding B2B customer engagement with digital content, informing design decisions and optimization strategies.

• Workflow planning and optimization strategies are essential for managing a high volume of content requests and ensuring efficient production cycles.

• Automation and efficiency practices may be explored to streamline content adaptation and deployment processes, particularly for digital assets.

Company Website: https://pepsicojobs.com

📝 Enhancement Note: PepsiCo's "Careers to Smile About" ethos suggests a culture that values employee well-being, innovation, and a positive work environment. For operations roles, this translates to opportunities to contribute to impactful projects within a supportive structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to early-career position within the operations and creative spectrum. It is ideal for individuals who are beginning their careers in graphic design, digital content creation, or marketing operations, providing foundational experience in a B2B context. The focus is on developing core creative execution skills, understanding brand consistency, and learning project management within a corporate environment.

Reporting Structure: The B2B Content Designer Analyst will report to a manager or lead within the marketing or creative operations department. This manager will oversee project assignments, provide guidance on creative direction and brand standards, and facilitate professional development. The role involves close collaboration with peers and stakeholders across various departments.

Operations Impact: While not a traditional "operations" role focused on process optimization or system administration, this position significantly impacts B2B revenue enablement by creating compelling visual content that supports marketing campaigns, sales enablement materials, and digital customer experiences. Effective B2B content design directly influences lead generation, customer engagement, brand perception, and ultimately, sales conversion rates.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in B2B content creation, digital asset management, and cross-functional project coordination. Opportunities to gain proficiency in advanced design and video editing techniques.

• Specialization Paths: Potential to specialize further in areas like motion graphics, video production, UI/UX for B2B platforms, or digital campaign optimization.

• Leadership Potential: With demonstrated success and skill development, progression could lead to Senior Content Designer, Creative Lead, or roles in Marketing Operations Management, overseeing project pipelines and team output.

• Cross-Functional Exposure: Opportunities to learn about sales enablement, digital marketing strategy, and brand management through close collaboration.

📝 Enhancement Note: The growth path here emphasizes building a strong foundation in creative execution and operational efficiency within a large organization, with clear avenues for specialization and advancement within marketing and operations.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment at PepsiCo's Mexico City location. This setting fosters in-person collaboration, team synergy, and direct mentorship opportunities.

Office Location(s): The role is based at Bosques de los Duraznos No. 67, Miguel Hidalgo, CDMX, 11700, Mexico. This location is a well-established business area in Mexico City, likely offering good accessibility via public transport and proximity to amenities.

Workspace Context:

• The workspace will be designed to facilitate collaboration among creative and marketing teams. Expect a dynamic environment where designers, marketers, and other stakeholders interact regularly.

• Access to necessary operations tools and technology, including high-performance workstations and the full Adobe Creative Suite, will be provided.

• Opportunities for direct team interaction and spontaneous brainstorming sessions will be frequent, contributing to a lively and productive atmosphere.

Work Schedule: The standard work schedule is likely Monday to Friday, aligning with typical business hours. The company's flexibility program may offer some latitude in adjusting daily start and end times, subject to team coordination and business needs, allowing for better integration of work and personal life.

📝 Enhancement Note: The on-site nature of the role is a key differentiator, emphasizing the value PepsiCo places on in-person collaboration and team integration for creative and operational functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by an HR representative or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio. You will likely be asked to present specific pieces, explain your design process, and discuss how you translated creative briefs into final assets. Technical questions about Adobe Creative Suite and design principles will be common.

• Skills-Based Challenge (Potential): You might be given a small design task or a case study related to B2B content creation to assess your practical application of skills under time constraints.

• Behavioral & Cultural Fit Interview: Interviews with the hiring manager and potential team members to assess your communication skills, collaboration style, problem-solving approach, and how well you align with PepsiCo's culture and values.

• Final Interview (Optional): A discussion with a senior leader or department head.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest B2B-focused projects that best showcase your skills in graphic design, video editing, and multi-platform adaptation.

• Showcase Process: For each project, clearly outline the brief, your design process, the tools used, challenges faced, and the final outcome (with metrics if possible). Highlight how you ensured brand consistency and met business objectives.

• Highlight Adaptability: Include examples of how you adapted Key Visuals into different formats (banners, social posts, hero images) to demonstrate versatility.

• Video Samples: Ensure any video work is easily accessible and demonstrates your editing and storytelling capabilities for promotional or instructional content.

• Clarity and Conciseness: Make your portfolio easy to navigate and understand. Use clear titles, brief descriptions, and high-quality visuals.

Challenge Preparation:

• Understand B2B Context: Familiarize yourself with common B2B marketing objectives and how visual content supports them (e.g., lead generation, brand awareness, product education).

• Brand Consistency: Be prepared to demonstrate how you would maintain PepsiCo's brand identity across different digital assets.

• Efficiency Focus: Practice creating assets quickly and efficiently, as this role demands managing multiple projects.

• Problem-Solving: Think about common design challenges (e.g., tight deadlines, unclear briefs) and how you would approach them.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates should prepare to articulate their creative process, technical skills, and ability to deliver impactful B2B content within a corporate structure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and graphic design for digital assets.

• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and scalable design elements.

• Adobe After Effects: Required for creating motion graphics, animated elements, and editing short promotional/instructional videos.

Analytics & Reporting:

• While not directly responsible for deep analytics, understanding how visual content performs on digital platforms is key. Familiarity with basic analytics concepts for digital content (e.g., click-through rates on banners, engagement on social posts) is beneficial.

• Experience with tools that track content performance and user engagement on digital platforms would be advantageous. CRM & Automation:

• The role interfaces with B2B marketing and sales efforts, which are often supported by CRM systems (e.g., Salesforce) and marketing automation platforms. Understanding how visual assets are deployed through these systems is helpful.

• Familiarity with digital asset management (DAM) systems could be beneficial for organizing and distributing creative assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. The other tools listed are beneficial for understanding the broader B2B marketing ecosystem and how content contributes to its success.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce novel and engaging visual content that stands out in the B2B space.

• Brand Stewardship: A deep commitment to upholding and enhancing PepsiCo's brand identity and visual standards across all creative outputs.

• Customer Centricity: Designing visuals with the B2B customer's needs and experience in mind, ensuring clarity and impact.

• Efficiency & Agility: A proactive approach to managing workload, meeting deadlines, and adapting to evolving project requirements in a fast-paced environment.

• Collaboration: Working effectively with diverse teams, sharing ideas, and contributing to a positive and productive team atmosphere.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and digital teams to ensure visual content is aligned with broader business strategies and campaigns.

• Feedback Exchange: Openness to receiving and providing constructive feedback on creative work to drive continuous improvement.

• Knowledge Sharing: Contributing to a culture of learning by sharing design insights, tips, and best practices with colleagues.

📝 Enhancement Note: PepsiCo's stated mission to "create smiles" suggests a culture that values positivity, impact, and a sense of purpose. For this role, this translates to creating visually appealing and effective content that resonates with B2B clients and partners.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Requests: Managing a continuous stream of content design requests from various B2B stakeholders while maintaining quality and meeting deadlines.

• Brand Consistency Across Diverse Platforms: Ensuring that visual assets are not only on-brand but also optimized for the unique requirements and best practices of each digital platform.

• Translating Complex B2B Needs into Simple Visuals: Effectively communicating technical information or complex business value propositions through clear, concise, and engaging visual designs.

• Rapidly Evolving Digital Landscape: Staying current with digital design trends, platform updates, and emerging visual communication technologies.

Learning & Development Opportunities:

• Specialized Training: Access to advanced training in Adobe Creative Suite, motion graphics, and video production techniques.

• Industry Exposure: Opportunities to learn about B2B marketing strategies, digital campaign execution, and the broader food and beverage industry.

• Mentorship: Potential to be mentored by senior designers or marketing leaders within PepsiCo, gaining insights into career progression and industry best practices.

• Cross-functional Projects: Involvement in projects that expose you to different facets of the business, broadening your understanding of how content contributes to overall company goals.

📝 Enhancement Note: The challenges highlight the need for strong organizational skills, adaptability, and a proactive approach to learning, which are critical for success in dynamic operations and creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and translating it into a visual concept for a B2B audience. Can you walk us through an example from your portfolio?" (Focus on structured thinking, understanding objectives, and design execution.)

• "How do you ensure brand consistency across different digital platforms and asset types (e.g., banner ads vs. social media posts)?" (Demonstrate understanding of brand guidelines and adaptation strategies.)

• "Imagine you have multiple urgent content requests from different teams. How would you prioritize and manage your workload to ensure all deadlines are met without compromising quality?" (Showcase project management, prioritization, and communication skills.) Company & Culture Questions:

• "What interests you about working for PepsiCo, and specifically in a B2B content design role within our organization?" (Research PepsiCo's brands, values, and recent B2B initiatives.)

• "How do you approach collaboration with team members who may have different creative visions or technical backgrounds?" (Highlight your teamwork and communication style.)

• "How do you stay updated on the latest design trends and digital platform best practices?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the challenge, your role, the process, the solution, and the impact. Use visuals to illustrate each stage.

• Highlight B2B Relevance: Emphasize projects that show an understanding of B2B communication needs, even if they weren't explicitly for a B2B client. Focus on clarity, professionalism, and driving action.

• Demonstrate Technical Proficiency: Be ready to discuss your tool usage and any technical considerations in your designs.

• Concise Explanations: Keep your explanations clear and to the point, allowing ample time for Q&A.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, operational efficiency, and a collaborative spirit. Your portfolio should be the centerpiece of your preparation, serving as concrete evidence of your capabilities.

📌 Application Steps

To apply for this B2B Content Designer Analyst position at PepsiCo:

• Submit your application through the PepsiCo Jobs portal, ensuring all sections are completed accurately.

• Curate Your Portfolio: Select your strongest 4-6 projects that best represent your B2B content design skills, focusing on digital assets and video. Organize it clearly with process explanations.

• Tailor Your Resume: Highlight relevant experience, software proficiency (Adobe Creative Suite), and any project management or collaboration skills. Use keywords from the job description.

• Prepare for Interview Questions: Practice articulating your design process, handling hypothetical challenges, and discussing your interest in PepsiCo and B2B content. Rehearse presenting your portfolio.

• Research PepsiCo: Familiarize yourself with PepsiCo's brands, values, and recent B2B marketing efforts. Understand their commitment to innovation and creating joyful moments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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