Associate Multimedia and Motion Graphic Designer

📍 Job Overview

Job Title: Associate Multimedia and Motion Graphic Designer

Company: Lamar Advertising Company

Location: Baton Rouge, Louisiana, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 02, 2026

Experience Level: 2-5 Years

🚀 Role Summary

• Supports the creation and production of engaging video, multimedia, and motion graphic content for Lamar’s Transit and Airport Division, impacting local, regional, and national marketing initiatives.

• Collaborates with the Multimedia and Motion Graphic Designer to edit, produce, and adapt video and multimedia content for sales, marketing, training, and internal communications.

• Develops a wide range of multimedia content, including market-specific highlight reels, sales videos, social media content, client testimonials, and internal training materials.

• Ensures all multimedia content adheres to Lamar brand standards and established creative direction, contributing to consistent brand messaging across diverse platforms.

📝 Enhancement Note: This role is crucial for enhancing Lamar Advertising's visual communication strategy, particularly for its Transit and Airport Division. The focus on adapting content for various markets and platforms highlights the need for a versatile designer capable of producing high-impact visual assets that drive sales and improve internal engagement. The position requires a blend of technical proficiency in design software and a strong understanding of visual storytelling.

📈 Primary Responsibilities

• Support the production and editing of multimedia and video content for Lamar’s Transit and Airport Division, ensuring alignment with division objectives.

• Edit and assemble video footage, photography, graphics, audio, and other creative assets into polished, final content that tells a compelling story.

• Create and incorporate basic-to-intermediate motion graphics, titles, transitions, and animated elements into video projects to enhance visual appeal and information delivery.

• Adapt and version existing video and multimedia content for different markets, audiences, platforms, and formats, demonstrating flexibility and strategic content repurposing.

• Assist with organizing, maintaining, and managing video, photography, audio, and motion graphic assets, ensuring efficient asset retrieval and archival.

• Prepare, export, and deliver final multimedia files according to appropriate technical specifications and platform requirements, ensuring optimal delivery across various channels.

• Ensure all multimedia content aligns with Lamar brand standards and established creative direction, maintaining brand integrity and consistency.

• Collaborate with designers, sales support, marketing, the Creative Director, AVP of TAS, and other internal teams to gather assets and execute multimedia requests effectively.

• Manage multiple projects and deadlines simultaneously, communicating project status and potential challenges proactively to stakeholders.

• Stay current on video editing, multimedia, and motion graphics trends, techniques, and technology to bring innovative approaches to Lamar's content creation.

📝 Enhancement Note: The breadth of content types listed (sizzle reels, testimonials, social media, training videos, presentation elements) indicates a need for a designer who can pivot between different project scopes and objectives. The emphasis on adapting content for various markets and platforms suggests a strategic approach to content localization and optimization for different channels.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in an applicable field such as Advertising, Marketing, Graphic Design, Videography, Animation, Multimedia Arts, or Mass Communication. Experience:

• 3 years minimum of related professional experience in video editing, multimedia production, motion graphics, or a related creative field.

• Demonstrated experience with video editing and multimedia production.

• Equivalent combination of education and experience will be considered. Required Skills:

• Strong working knowledge of Adobe Creative Cloud with an emphasis on Premiere Pro and After Effects.

• Strong video editing skills with a solid understanding of pacing, storytelling, audio, and visual composition.

• Working knowledge of motion graphics, animation, and video production techniques.

• Strong attention to detail and ability to follow established creative direction and brand standards.

• Ability to organize and manage multiple concurrent projects in a deadline-driven environment.

• Ability to receive creative direction and feedback and incorporate revisions efficiently.

• Strong interpersonal and communication skills, facilitating effective collaboration with diverse teams.

• Ability to work independently on assigned projects while collaborating effectively as part of a creative team.

• Proactive, organized, and willing to learn new techniques, tools, and technologies. Preferred Skills:

• Experience with Photoshop.

• Experience creating motion graphics and animated content.

• Photography and/or videography experience.

📝 Enhancement Note: The requirement for a Bachelor's degree in a relevant field, coupled with a minimum of 3 years of professional experience, positions this as an early-to-mid-career role. The emphasis on Adobe Creative Cloud, particularly Premiere Pro and After Effects, is a critical technical requirement. The mention of Photoshop as preferred and photography/videography as a plus suggests opportunities for candidates with broader creative skill sets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio or demo reel demonstrating relevant video, multimedia, and/or motion graphics work is mandatory.

• Showcase projects that highlight proficiency in video editing, pacing, and storytelling.

• Include examples of motion graphics, animation, and integrated multimedia elements.

• Demonstrate the ability to adapt content for different audiences, platforms, or markets. Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate an understanding of a structured production workflow, from asset gathering to final delivery.

• Highlight projects where creative direction and brand standards were followed and adapted.

• Showcase the ability to manage project scope and deliver within specified technical requirements.

📝 Enhancement Note: The requirement for a portfolio or demo reel is standard for creative roles. Applicants should curate their submissions to directly address the responsibilities outlined, emphasizing video editing, motion graphics, and content adaptation for diverse applications relevant to Lamar's Transit and Airport Division.

💵 Compensation & Benefits

Salary Range: $58,000 - $65,000 per year, dependent on relevant experience and qualifications.

Benefits:

• 120 hours of paid time off (PTO) that increases with tenure.

• 12 paid company holidays, including President's Day and Juneteenth.

• A comprehensive training program.

• Career advancement opportunities.

• Ongoing professional development and internal leadership programs.

• Multiple medical plan options and Health Savings Account (HSA).

• Hospital, Critical Illness, and Accident coverage.

• Short & long-term disability and paid parental leave.

• Employee Stock Purchase Plan.

• 401k plan with company match.

• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in the wellness program.

Working Hours: Monday-Friday, 8 AM - 5 PM (40 hours per week).

📝 Enhancement Note: The provided salary range of $58,000 - $65,000 annually aligns with an Associate Multimedia and Motion Graphic Designer role in Baton Rouge, LA, considering the experience level (3+ years) and educational requirements. The benefits package is comprehensive, offering standard employer benefits along with unique incentives like HSA contributions and wellness rewards, signaling a strong commitment to employee well-being and financial health.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Advertising. Lamar Advertising is one of the largest outdoor advertising companies globally, offering a wide range of advertising spaces including billboards, transit advertising, airport advertising, and the largest network of digital billboards in the US.

Company Size: Large (over 360,000 displays across the US and Canada, with over 250 professionals at the Baton Rouge Corporate Office). This scale provides stability and significant market reach.

Founded: 1902. With over a century of experience, Lamar has a long-standing reputation and deep industry expertise.

Team Structure:

• This role is part of the creative team supporting the Transit and Airport Division.

• The Associate Multimedia and Motion Graphic Designer will work closely with the Multimedia and Motion Graphic Designer.

• Collaboration will extend to other internal teams such as sales support, marketing, the Creative Director, and the AVP of TAS (Advertising and Sales). Methodology:

• Lamar emphasizes a "Golden Rule" approach, operating with honesty and integrity.

• Transparency with employees and customers is a core value.

• The company fosters a people-first culture, investing in connection, community involvement, and employee feedback.

• Sustainable and environmentally friendly business practices are integrated into operations.

Company Website: lamar.com

📝 Enhancement Note: Lamar's long history and significant market presence indicate a stable yet dynamic work environment. The "people-first" culture and emphasis on integrity suggest a supportive and ethical workplace. The collaborative structure implies that cross-functional communication and teamwork are highly valued, particularly within the creative and sales support functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Associate" level, typically indicating an early-to-mid-career professional with 2-5 years of experience. It offers hands-on experience and the opportunity to develop specialized skills under senior guidance.

Reporting Structure: The Associate Multimedia and Motion Graphic Designer will report to the Multimedia and Motion Graphic Designer and work under the guidance of the Creative Director and AVP of TAS for the Transit and Airport Division.

Operations Impact: The work of this role directly supports sales and marketing efforts for the Transit and Airport Division by creating compelling visual content. High-quality multimedia assets can enhance sales pitches, improve marketing campaign effectiveness, and strengthen brand perception, ultimately contributing to revenue generation and client acquisition.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in video editing, motion graphics, and animation, potentially leading to a Senior Designer role or specialization in areas like 3D animation or interactive media.

• Leadership Development: Participation in internal leadership programs and career advancement opportunities can pave the way for team lead or management roles within the creative department.

• Cross-Functional Exposure: Collaboration with sales, marketing, and other corporate functions provides a broader understanding of business operations, potentially opening doors to roles in marketing coordination or creative project management.

📝 Enhancement Note: The role is designed for professional development, with clear pathways for skill enhancement and career progression within Lamar. The emphasis on professional development programs and career advancement suggests that the company invests in its employees' long-term growth within the organization.

🌐 Work Environment

Office Type: The role is based at Lamar's Corporate Office in Baton Rouge, LA, described as a beautifully renovated office building with a modern design.

Office Location(s): Baton Rouge, Louisiana. The office provides amenities such as a beverage refreshment station, dining area, and an outdoor patio.

Workspace Context:

• The workspace is designed to be modern and comfortable, fostering a positive work atmosphere.

• Collaboration is encouraged, with opportunities to work alongside other creative professionals and internal teams.

• While not explicitly stated, access to necessary design software and hardware is implied for a creative role of this nature.

Work Schedule: The standard work schedule is Monday-Friday, 8 AM - 5 PM, providing a predictable and consistent work week.

📝 Enhancement Note: The description of the office as "beautifully renovated" and "modern" suggests a well-equipped and pleasant working environment. The mention of specific amenities like a refreshment station and dining area indicates a focus on employee comfort and convenience, contributing to a positive daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates will submit their application online.

• Personality Assessment: An 8-15 minute personality assessment will be required upon application submission. This assesses professional soft skills against role requirements.

• Initial Screening: Review of applications, portfolios, and assessment results to identify qualified candidates.

• Interviews: Likely includes interviews with the hiring manager (e.g., Creative Director, AVP of TAS) and potentially other team members to assess technical skills, creative aptitude, cultural fit, and collaborative abilities.

• Portfolio Review: A dedicated segment where candidates present their portfolio, discussing their process, creative choices, and impact of their work.

• Final Assessment: Potential for a practical creative exercise or a discussion on how their skills align with Lamar's specific needs.

Portfolio Review Tips:

• Curate a portfolio that prominently features video editing, motion graphics, and multimedia projects relevant to advertising, sales, or corporate communications.

• For each project, clearly articulate your role, the project's objective, your creative process, the tools used, and the outcome or impact.

• Include a demo reel that showcases your best work concisely and effectively.

• Ensure your portfolio demonstrates adherence to brand guidelines and the ability to adapt creative direction.

• Be prepared to discuss your workflow, problem-solving approaches, and how you handle feedback. Challenge Preparation:

• If a creative exercise is given, focus on understanding the brief thoroughly, managing your time effectively, and delivering a polished piece that reflects your skills and ability to follow direction.

• Be ready to articulate your creative decisions and how they align with the objectives of the Transit and Airport Division.

📝 Enhancement Note: The mandatory personality assessment is a key step and should be approached thoughtfully. Candidates should prepare to discuss their portfolio in detail, linking their past work to the specific responsibilities and goals of the Associate Multimedia and Motion Graphic Designer role at Lamar.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for this role.

  • Premiere Pro: Primary video editing software. Proficiency is a must.
  • After Effects: Key for motion graphics and animation. Strong working knowledge required.
  • Photoshop: Preferred for image manipulation, asset creation, and graphic design elements.

• Multimedia Production Tools: General familiarity with tools used in video and multimedia content creation.

• Asset Management Systems: Experience with organizing and managing digital assets is beneficial.

Analytics & Reporting:

• While not a primary focus of this role, understanding how multimedia content performs on various platforms (social media, web) and being able to adapt content based on basic analytics insights may be beneficial. CRM & Automation:

• Not directly applicable to this role, but awareness of how creative assets are used in CRM-driven marketing campaigns could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, with a focus on Premiere Pro and After Effects, is critical. Candidates should be prepared to demonstrate their expertise in these tools, potentially through their portfolio and during interviews.

👥 Team Culture & Values

Operations Values:

• Honesty & Integrity: Operating by the Golden Rule is foundational.

• Transparency: Open communication with employees and customers.

• Loyalty: Commitment to communities and stakeholders.

• People-First: Investing in connection, community involvement, and employee feedback.

• Efficiency & Effectiveness: Creating high-impact visual content that supports business objectives.

• Innovation: Staying current with trends in video editing, multimedia, and motion graphics.

Collaboration Style:

• Cross-Functional Integration: Work closely with designers, sales support, marketing, Creative Director, and AVP of TAS.

• Teamwork: Ability to work independently while collaborating effectively as part of a creative team.

• Feedback Incorporation: Openness to receiving creative direction and feedback to refine work.

• Proactive Communication: Managing projects and deadlines involves communicating status and potential challenges.

📝 Enhancement Note: The company culture emphasizes strong ethical principles and a supportive, collaborative environment. The "people-first" approach suggests that employee well-being and development are priorities, which is further reinforced by the extensive benefits package.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing numerous concurrent projects with varying deadlines and creative requirements for different markets and platforms.

• Adhering to Brand Standards: Consistently applying Lamar's brand guidelines across diverse multimedia content while maintaining creative flair.

• Rapidly Evolving Technology: Keeping pace with new software features, techniques, and industry trends in video editing and motion graphics.

• Adapting Creative Direction: Skillfully interpreting and implementing feedback from various stakeholders to refine content.

Learning & Development Opportunities:

• Advanced Software Skills: Potential to master advanced features within Adobe Creative Cloud or explore new design software.

• Specialized Design Techniques: Opportunity to develop expertise in specific areas like 3D animation, complex motion graphics, or advanced video storytelling.

• Industry Best Practices: Learning from senior designers and staying updated on trends in advertising and multimedia content creation.

• Leadership Potential: Through internal leadership programs, growth into roles with greater responsibility or team management.

📝 Enhancement Note: The role presents challenges that are common in fast-paced creative environments, requiring strong organizational skills and adaptability. The company’s commitment to professional development and career advancement provides ample opportunities for individuals seeking to grow their careers in multimedia and motion graphics.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects from your portfolio, detailing your process, challenges, solutions, and the impact of your work. Focus on projects demonstrating video editing, motion graphics, and content adaptation.

• Problem-Solving Scenarios: Expect questions about how you would approach creating specific types of content (e.g., a sizzle reel for a new transit ad campaign, a social media video for a client testimonial) or how you handle tight deadlines and conflicting feedback.

• Technical Proficiency: Be ready to discuss your experience with Premiere Pro, After Effects, and Photoshop, and how you use their features to achieve specific creative outcomes.

Company & Culture Questions:

• Lamar's Brand: Research Lamar Advertising’s current campaigns, their market presence, and their overall brand messaging. Understand their role in outdoor advertising.

• Transit & Airport Division: Familiarize yourself with the types of advertising seen in transit and airport environments. Consider how multimedia content can effectively reach these audiences.

• Values Alignment: Reflect on how your personal work ethic and values align with Lamar's emphasis on honesty, integrity, and a people-first culture.

Portfolio Presentation Strategy:

• Conciseness: Present your strongest, most relevant work efficiently.

• Storytelling: Frame each project as a narrative – the challenge, your approach, the execution, and the results.

• Technical Detail: Be prepared to discuss the technical aspects of your work, including software used, techniques employed, and file formats/specifications.

• Adaptability: Highlight examples where you adapted content for different platforms or audiences, showcasing your versatility.

• Collaboration: If applicable, discuss how you collaborated with team members or clients to achieve project goals.

📝 Enhancement Note: The personality assessment is a critical component; candidates should approach it honestly and thoughtfully, reflecting on their natural working style and how it aligns with professional expectations. Preparing specific examples for portfolio discussion will be key to demonstrating practical skills and problem-solving abilities.

📌 Application Steps

To apply for this Associate Multimedia and Motion Graphic Designer position:

• Submit your application through the provided link on recruiting2.ultipro.com.

• Complete the mandatory personality assessment promptly after submitting your application. This is crucial for consideration.

• Tailor your resume to highlight your 3+ years of experience in video editing, motion graphics, and multimedia production, emphasizing proficiency in Adobe Creative Cloud (Premiere Pro, After Effects).

• Prepare your portfolio or demo reel to showcase your best and most relevant work, ensuring it aligns with the responsibilities outlined in the job description.

• Research Lamar Advertising Company, its Transit and Airport Division, and its brand values to articulate your interest and fit during potential interviews.

• Practice discussing your portfolio projects using the STAR method (Situation, Task, Action, Result) to clearly articulate your contributions and the impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.