Associate Multimedia and Motion Graphic Designer

📍 Job Overview

Job Title: Associate Multimedia and Motion Graphic Designer

Company: Lamar Advertising Company

Location: Baton Rouge, Louisiana, USA

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for supporting the creation and production of engaging video, multimedia, and motion graphic content for Lamar's Transit and Airport Division, impacting local, regional, and national initiatives.

• The Associate Multimedia and Motion Graphic Designer will collaborate closely with the lead designer to edit, produce, and adapt a variety of video and multimedia assets that directly support sales, marketing, training, and internal communication objectives.

• The position requires a strong command of Adobe Creative Cloud, particularly Premiere Pro and After Effects, to deliver high-quality visual content that aligns with brand standards and creative direction.

• This role offers a fantastic opportunity to contribute to a leading outdoor advertising company, with a clear emphasis on professional development and career advancement within a supportive, people-first culture.

📝 Enhancement Note: While the title is "Associate Multimedia and Motion Graphic Designer," the required 3 years of experience and the scope of responsibilities suggest a role that bridges junior and mid-level professional experience. The focus on supporting a lead designer and adapting existing content indicates a foundational role with significant growth potential.

📈 Primary Responsibilities

• Support the end-to-end production and editing of multimedia and video content specifically for Lamar’s Transit and Airport Division.

• Edit and assemble raw video footage, photography, graphics, audio, and other creative assets into polished, compelling final content that tells a story and achieves communication goals.

• Assist in the development of a diverse range of multimedia content, including market-specific highlight reels, sales and promotional videos, client testimonials, social media content (videos, motion graphics, GIFs), and internal training materials.

• Create and integrate basic-to-intermediate motion graphics, titles, transitions, and animated elements into video projects to enhance visual appeal and messaging effectiveness.

• Adapt and version existing video and multimedia content for different markets, audiences, platforms, and specific technical requirements, ensuring brand consistency and message relevance.

• Organize, maintain, and manage a library of video, photography, audio, and motion graphic assets, ensuring efficient retrieval and version control.

• Prepare, export, and deliver final multimedia files according to precise technical specifications and platform requirements for various distribution channels.

• Ensure all multimedia content strictly adheres to Lamar's established brand standards and the creative direction provided by senior team members.

• Collaborate effectively with cross-functional teams including designers, sales support, marketing, the Creative Director, and AVP of TAS to gather necessary assets and execute multimedia requests efficiently.

• Manage multiple concurrent projects and deadlines, proactively communicating project status, potential roadblocks, and proposed solutions to stakeholders.

• Stay current with emerging trends, techniques, and technologies in video editing, multimedia production, and motion graphics to continuously improve output and innovation.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on execution and support within a structured creative environment. The need to adapt content for various platforms and audiences indicates a focus on practical application and understanding of distribution channels, common in Go-To-Market support roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in an applicable field such as Advertising, Marketing, Graphic Design, Videography, Animation, Multimedia Arts, or Mass Communication.

Experience: Minimum of 3 years of related professional experience in video editing, multimedia production, motion graphics, or a closely related creative field. Demonstrated experience with video editing and multimedia production is essential. A portfolio or demo reel showcasing relevant video, multimedia, and/or motion graphics work is required. An equivalent combination of education and experience may be considered.

Required Skills:

• Strong working knowledge of Adobe Creative Cloud, with a significant emphasis on proficiency in Premiere Pro and After Effects.

• Proficiency in video editing techniques, including a deep understanding of pacing, storytelling, audio mixing, and visual composition.

• Working knowledge of fundamental motion graphics, animation principles, and standard video production techniques.

• Exceptional attention to detail and the ability to rigorously follow established creative direction and brand standards.

• Proven ability to organize and manage multiple concurrent projects effectively within a deadline-driven environment.

• Capacity to receive creative direction and feedback constructively and incorporate revisions efficiently and accurately.

• Strong interpersonal and clear communication skills, enabling effective collaboration and information exchange.

• Ability to work independently on assigned projects while also collaborating effectively as part of a cohesive creative team.

• Proactive, organized, and demonstrating a strong willingness to learn new techniques, tools, and technologies relevant to the field. Preferred Skills:

• Experience creating advanced motion graphics and animated content.

• Experience with Adobe Photoshop for asset manipulation and graphic creation.

• Photography and/or videography experience, including shooting and directing.

📝 Enhancement Note: The "3 years minimum of related professional experience" combined with a Bachelor's degree sets a clear expectation for candidates who have moved beyond entry-level internships and possess practical, applied skills in core areas. The emphasis on Adobe Creative Cloud and specific software like Premiere Pro and After Effects are critical keywords for ATS and operational relevance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or demo reel is mandatory, showcasing a diverse range of relevant video, multimedia, and motion graphics work that demonstrates practical application of skills.

• Portfolio pieces should highlight proficiency in video editing, including narrative structure, pacing, and audio integration, as well as motion graphics and animation capabilities.

• Demonstrate the ability to adapt content for different platforms and audiences, showcasing versatility in your creative output.

• Include case studies or project descriptions that explain your role, the creative challenges, your process, and the final outcome, ideally with measurable results if applicable. Process Documentation:

• Candidates should be prepared to discuss their personal workflow for video and multimedia projects, from initial brief and asset gathering through editing, animation, revisions, and final delivery.

• Demonstrate an understanding of asset management best practices for organizing and maintaining creative files and libraries.

• Be ready to articulate how you ensure adherence to brand guidelines and creative direction throughout the production process.

📝 Enhancement Note: For creative roles like this, the portfolio is paramount. The emphasis here is on demonstrating not just technical skill but also an understanding of process, brand adherence, and adaptability – key operational considerations in a marketing or creative department.

💵 Compensation & Benefits

Salary Range: $58,000 - $65,000 per year, dependent on relevant experience and qualifications.

Benefits:

• 120 hours of paid time off (PTO) that increases with tenure, providing ample opportunity for rest and rejuvenation.

• 12 paid company holidays, including President's Day and Juneteenth, ensuring recognition of important observances.

• A comprehensive training program designed to onboard new employees effectively and build foundational skills.

• Clear career advancement opportunities within the organization, supporting long-term professional growth.

• Ongoing professional development and internal leadership programs aimed at maximizing career potential.

• Multiple medical plan options, allowing employees to choose coverage that best suits their needs.

• Health Savings Account (HSA) to help manage healthcare costs.

• Additional health coverage options including Hospital, Critical Illness, and Accident coverage for enhanced protection.

• Short-term and long-term disability insurance to provide financial security during unexpected events.

• Paid parental leave to support new parents.

• Employee Stock Purchase Plan (ESPP) offering a way to invest in the company's success.

• 401k plan with a company match, helping to build retirement savings.

• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in the company's wellness program, promoting a healthy lifestyle.

Working Hours: Monday-Friday, 8:00 AM to 5:00 PM (40 hours per week).

📝 Enhancement Note: The salary range is clearly defined. The benefits package is extensive and competitive, with a strong emphasis on health, wellness, retirement savings, and professional growth, which are attractive to candidates seeking stability and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Advertising. Lamar Advertising is a global leader in outdoor advertising, providing ad space across billboards, interstate logos, transportation, airports, and digital billboards.

Company Size: Lamar Advertising Company is a large organization with over 360,000 displays across the United States and Canada. The Corporate Office in Baton Rouge alone houses over 250 professionals.

Founded: Founded in 1902, Lamar Advertising has a long-standing history in the industry, indicating stability and established market presence.

Team Structure:

• The role is within the Transit and Airport Division's creative team, likely comprising a Multimedia and Motion Graphic Designer, potentially other designers or production specialists, and reporting to a Creative Director or similar management role.

• The structure involves close collaboration with sales support, marketing, and other internal teams to fulfill creative requests, suggesting a matrixed or project-based reporting dynamic for specific tasks.

• The emphasis on a "people-first culture" and "family atmosphere" within Lamar offices suggests a supportive and collaborative team environment where individual contributions are valued. Methodology:

• Content creation is driven by sales, marketing, training, and internal communication needs, requiring a data-informed approach to tailor messages for specific audiences and platforms.

• Workflow planning emphasizes project management and adherence to deadlines within a structured creative process.

• Automation and efficiency practices are implied through the need to adapt content for various formats and platforms, and the use of industry-standard tools.

Company Website: https://lamar.com/

📝 Enhancement Note: Lamar's long history and large scale provide a stable yet dynamic environment. The "people-first culture" and "Great Place to Work" certification are significant indicators of a positive work environment that values employee well-being and development, which is a key differentiator for operations and creative roles.

📈 Career & Growth Analysis

Operations Career Level: This Associate role is positioned as a foundational creative position within the marketing and creative department. It's ideal for individuals with 2-5 years of experience looking to deepen their expertise in multimedia and motion graphics within a corporate setting. The role is designed to provide hands-on experience and exposure to diverse content needs for a major advertising company.

Reporting Structure: The Associate Multimedia and Motion Graphic Designer will report to a more senior designer or Creative Director within the Transit and Airport Division. This structure allows for direct mentorship, guidance, and feedback, crucial for skill development. Collaboration will extend to various internal departments, requiring clear communication and project management skills.

Operations Impact: While not a traditional revenue operations role, this position has a significant indirect impact on revenue by creating compelling visual assets that support sales efforts, enhance marketing campaigns, and improve internal communications. High-quality multimedia content directly influences brand perception, client engagement, and sales team effectiveness.

Growth Opportunities:

• Skill Specialization: Opportunities to advance from creating basic-to-intermediate motion graphics to developing complex animations and visual effects, potentially specializing in specific areas like 3D animation or advanced video compositing.

• Leadership Progression: Potential to move into a Senior Multimedia and Motion Graphic Designer role, taking on more complex projects, mentoring junior staff, and contributing more heavily to creative strategy.

• Cross-Functional Exposure: Exposure to various departments like Sales, Marketing, and Corporate Communications provides a broader understanding of business operations and can open doors to other creative or marketing roles within the company.

• Professional Development: Access to ongoing professional development and internal leadership programs, along with a comprehensive training program, supports continuous learning and career pathing.

📝 Enhancement Note: The "Associate" title combined with the 3-year experience requirement and the extensive list of responsibilities suggests a role with strong potential for growth. Lamar's stated commitment to professional development and internal leadership programs further reinforces this, making it an attractive position for career-minded individuals.

🌐 Work Environment

Office Type: The primary work environment is a modern, renovated office space at Lamar's Corporate Office in Baton Rouge, LA. This environment is described as having a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio.

Office Location(s): Baton Rouge, Louisiana. The corporate office is equipped to support professional staff with amenities conducive to a productive work environment.

Workspace Context:

• The workspace is designed for collaboration, with opportunities to interact with designers, sales support, marketing teams, and other internal stakeholders.

• Access to industry-standard operations tools and technology, particularly Adobe Creative Cloud, is a given, enabling efficient content creation and production.

• The office setting fosters team interaction, encouraging the exchange of ideas and collective problem-solving, which is essential for creative projects.

Work Schedule: The established work schedule is Monday to Friday, 8:00 AM to 5:00 PM, providing a consistent and predictable work week. While the role is on-site, the structured hours offer a good work-life balance expected in a corporate setting.

📝 Enhancement Note: The description of the office as "beautifully renovated" with "modern design" and amenities like a refreshment station suggests a positive and comfortable physical workspace. This is important for roles that require extended periods of focused creative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Assessment: Submit application online, followed by an 8-15 minute personality assessment designed to compare professional soft skills against role requirements. Failure to complete this assessment may lead to disqualification.

• Portfolio Review: Candidates will likely undergo a review of their submitted portfolio or demo reel. Be prepared to walk through specific projects, discussing your creative process, technical execution, and problem-solving approaches.

• Skills-Based Interview: Expect technical questions related to Adobe Creative Cloud (Premiere Pro, After Effects), video editing principles, motion graphics techniques, and project management.

• Behavioral & Situational Interview: Questions will assess your ability to collaborate, receive feedback, manage deadlines, and work independently. Prepare examples demonstrating these skills.

• Meet the Team/Creative Director: This stage may involve meeting key stakeholders to assess cultural fit and team dynamics.

Portfolio Review Tips:

• Curate your portfolio to showcase work most relevant to the responsibilities listed, focusing on video editing, motion graphics, and multimedia content for marketing or sales support.

• For each piece, clearly articulate the project objective, your specific role, the tools used, the challenges faced, and the impact or outcome. Use storytelling to highlight your creative journey and problem-solving.

• Ensure your demo reel is concise, visually engaging, and starts with your strongest work. Include clear titles and descriptions for each project shown.

• Be prepared to discuss your understanding of brand standards and how you apply them in your work, referencing Lamar's brand if possible. Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential skills test or a short creative challenge, possibly involving editing a provided clip or creating a simple motion graphic element.

• Practice articulating your creative process and technical workflows concisely.

• Familiarize yourself with Lamar Advertising's current marketing and advertising materials to understand their brand aesthetic and messaging.

📝 Enhancement Note: The mandatory personality assessment is a critical step. Candidates must complete it honestly and promptly. The portfolio review is central to this role, so investing time in curating and presenting it effectively is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite, with a strong emphasis on:

  • Premiere Pro: For professional video editing, assembly, and sequencing.
  • After Effects: For creating motion graphics, animations, visual effects, and compositing.

• Adobe Photoshop: Preferred for asset creation, manipulation, and graphic design elements used in video projects.

Analytics & Reporting:

• While not a direct analytics role, understanding how to export files for various platforms (social media, web, internal presentation) implies an awareness of performance metrics and platform specifications. CRM & Automation:

• No specific CRM or automation tools are mentioned for this role. The focus is on content creation tools. However, understanding how the created content will be used within marketing or sales workflows is beneficial.

📝 Enhancement Note: Proficiency in Adobe Premiere Pro and After Effects is non-negotiable and should be a primary focus for candidates. Familiarity with Photoshop is a significant advantage. The tools listed are standard for motion graphics and video editing roles in corporate creative departments.

👥 Team Culture & Values

Operations Values:

• Honesty and Integrity: Lamar operates with honesty and integrity in all aspects of business, suggesting a value placed on ethical conduct and transparency.

• Customer Focus: Dedication to helping businesses reach broad audiences implies a customer-centric approach, even in a creative role, where client needs (internal or external) are paramount.

• Collaboration: The "people-first culture" and emphasis on transparency around employee feedback indicate a value placed on teamwork, open communication, and mutual support.

• Efficiency & Quality: The need to produce engaging content for sales and marketing, while managing multiple projects, suggests a value for efficient workflows and high-quality output that meets brand standards.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with sales support, marketing, and other internal teams, requiring clear communication and the ability to translate diverse needs into creative assets.

• Feedback-Driven: The role requires the ability to receive creative direction and feedback, indicating a culture where constructive criticism is part of the process for continuous improvement.

• Knowledge Sharing: The emphasis on learning new techniques and technologies implies a culture that encourages sharing insights and best practices within the creative team and beyond.

📝 Enhancement Note: The "Golden Rule" and emphasis on honesty, integrity, and transparency are core tenets of Lamar's culture. For a creative role, understanding how these values translate into client-facing materials and internal team dynamics is important for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating Lamar's brand identity and marketing objectives into visually compelling content while adhering to strict brand guidelines and creative direction.

• Managing Multiple Project Demands: Juggling numerous projects simultaneously with competing deadlines and varying requirements from different departments.

• Adapting to Evolving Technologies: Staying current with rapid advancements in video editing software, motion graphics techniques, and digital platforms to maintain a competitive edge.

• Cross-Departmental Communication: Effectively gathering requirements and incorporating feedback from diverse teams (sales, marketing, etc.) who may have different communication styles and priorities.

Learning & Development Opportunities:

• Advanced Software Proficiency: Opportunity to deepen expertise in Premiere Pro and After Effects, and potentially explore other Adobe tools or specialized animation software.

• Creative Strategy Input: As experience grows, the ability to contribute more significantly to the creative strategy and concept development for multimedia campaigns.

• Mentorship: Learning from experienced designers and creative directors within Lamar, gaining insights into industry best practices and career development.

• Industry Trends: Staying abreast of the latest trends in visual storytelling, motion graphics, and digital content creation through company-provided resources and potential external training.

📝 Enhancement Note: The challenges presented are typical for a creative role in a large corporation. The growth opportunities are framed around skill enhancement, strategic contribution, and professional development, aligning with Lamar's stated commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic intro for a sales video. What are the key steps you take from brief to final delivery?" (Focus on workflow, tools, and problem-solving.)

• "How do you handle receiving critical feedback on a design or edit you've worked hard on? Can you provide an example?" (Assess receptiveness to feedback and resilience.)

• "Imagine you have three urgent projects from different departments, each with a tight deadline. How would you prioritize and manage your workload?" (Evaluate project management and communication skills.)

• "What are your favorite motion graphics trends right now, and how might you incorporate them into advertising content?" (Gauge industry awareness and creative thinking.) Company & Culture Questions:

• "What do you know about Lamar Advertising and our position in the outdoor advertising industry?" (Demonstrate research and interest.)

• "How do you see your skills contributing to the Transit and Airport Division's marketing and sales goals?" (Connect your abilities to company objectives.)

• "Lamar emphasizes a 'people-first culture.' How do you contribute to a positive team environment?" (Assess cultural fit and collaborative spirit.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the client's need, your creative approach, the challenges, your solutions, and the outcome. Quantify results if possible.

• Process Focus: Highlight your workflow, software proficiency, and problem-solving abilities within the context of your projects.

• Brand Awareness: Be ready to discuss how you adapt your style to fit specific brand guidelines, and show examples where you've done so.

• Conciseness: Keep your presentation focused and within the allotted time. Be prepared to answer detailed questions about specific projects.

📝 Enhancement Note: The interview preparation focuses on demonstrating technical proficiency, creative problem-solving, and a good understanding of Lamar's business and culture. The emphasis on portfolio presentation underscores its importance for this role.

📌 Application Steps

To apply for this Associate Multimedia and Motion Graphic Designer position:

• Submit your application through the provided link on recruiting2.ultipro.com.

• Complete the mandatory 8-15 minute personality assessment promptly after submitting your application. Failure to do so may result in disqualification.

• Curate your portfolio: Select 3-5 of your strongest, most relevant projects (video editing, motion graphics, multimedia) that best showcase your skills for this role. Ensure your demo reel is polished and highlights your best work.

• Optimize your resume: Tailor your resume to highlight experience with Adobe Creative Cloud (Premiere Pro, After Effects), video editing, motion graphics, and project management, using keywords from the job description.

• Prepare for the interview: Research Lamar Advertising's current campaigns and brand, practice articulating your creative process, and be ready to discuss your portfolio in detail.

• Practice your presentation: Rehearse walking through your portfolio pieces, focusing on clear communication, storytelling, and demonstrating your problem-solving abilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.