ASIGN - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: ASIGN (Hired by Festivals From India)

Location: Chennai, Tamil Nadu, India

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-09-17

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop visually engaging digital assets for ASIGN's brand, social media, marketing campaigns, and online platforms, ensuring a cohesive visual identity.

• Create innovative graphic designs, motion graphics, and animations that align with ASIGN's brand language and marketing objectives.

• Collaborate with cross-functional teams, including Marketing, Product, and Business departments, to translate creative briefs into impactful visual solutions.

• Utilize a blend of design software and emerging Generative AI tools to enhance creative ideation and streamline design workflows.

• Maintain high standards of visual communication, typography, color theory, and composition across all design outputs.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on motion graphics, animation, and digital platforms suggests a role that bridges traditional graphic design with digital content creation, a common need within GTM and Marketing Operations for engaging visual campaigns.

📈 Primary Responsibilities

• Design and produce high-quality graphics, illustrations, and visual content for social media posts, digital advertisements, website banners, and email marketing campaigns.

• Conceptualize and develop creative assets for marketing collateral, presentations, and other digital platforms, ensuring brand consistency.

• Create engaging motion graphics and animations for explainer videos, social media stories, and promotional content.

• Translate marketing objectives and creative briefs into compelling visual narratives that resonate with ASIGN's target audience in the art and collectibles ecosystem.

• Iterate on designs based on feedback from stakeholders, demonstrating a strong understanding of design principles and user experience.

• Stay updated with the latest design trends, tools, and technologies, including AI-powered creative solutions, to continuously improve design output.

• Assist in maintaining and evolving ASIGN's brand guidelines, ensuring all visual communications adhere to established standards.

• Manage design project timelines and deliverables effectively, ensuring timely completion of tasks.

📝 Enhancement Note: The responsibilities highlight a need for both static and dynamic visual content creation, crucial for a company operating in the digital art and collectibles space. The mention of "brand language and marketing objectives" indicates a strong connection to GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, Animation, or a related field. Candidates with equivalent professional experience and a strong portfolio may be considered.

Experience: Minimum 1+ years of professional experience in Graphic Design.

Required Skills:

• Proven experience in graphic design, with a strong portfolio showcasing digital creatives and motion graphics/animation.

• Mandatory hands-on experience with Canva and Figma for design creation and collaboration.

• Mandatory strong working knowledge of Adobe Illustrator for vector graphics and illustration.

• Experience designing for social media, websites, digital campaigns, marketing collateral, and presentations.

• Experience in Motion Graphics, Animation, or short-form visual content creation.

• Hands-on experience utilizing Generative AI tools for creative ideation and design workflows.

• Strong understanding of visual communication principles, including typography, color theory, composition, and visual hierarchy.

• Ability to manage multiple design projects simultaneously and meet deadlines. Preferred Skills:

• Experience with other Adobe Creative Suite applications (e.g., After Effects, Premiere Pro) for advanced motion graphics and video editing.

• Familiarity with UI/UX design principles for digital platforms.

• Understanding of the art and collectibles market ecosystem.

• Basic knowledge of inventory management or logistics tracking concepts, given ASIGN's service offerings.

📝 Enhancement Note: The mandatory requirements for Canva, Figma, and Generative AI tools are critical for this role, indicating a modern, collaborative, and tech-forward design environment. The emphasis on a strong portfolio is paramount for assessing practical design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a specific emphasis on digital assets for social media, websites, and marketing campaigns.

• Demonstrations of motion graphics and animation work, illustrating skills in creating dynamic visual content.

• Examples of how Canva and Figma were utilized in the design process, highlighting collaborative workflows or efficient design solutions.

• Case studies or specific examples of how Generative AI tools were integrated into the design workflow for concept generation or asset creation.

• Visual evidence of strong typography, color theory, and layout design skills across various project types. Process Documentation:

• Ability to articulate the design process from brief to final asset, including concept development, iteration, and final delivery.

• Documentation of how design projects were managed, including timelines, feedback incorporation, and final output.

• Examples of how design consistency was maintained across different platforms and campaigns.

📝 Enhancement Note: For a junior role, the portfolio is the primary evaluation tool. It should clearly demonstrate the candidate's ability to execute on the required skills and show their understanding of design processes within a digital and potentially collaborative context.

💵 Compensation & Benefits

Salary Range: The salary band for this role is available upon request. Based on industry standards for a Graphic Designer with 1-2 years of experience in Chennai, India, a competitive range would typically be between ₹300,000 to ₹500,000 per annum. This estimate considers the mandatory tool proficiencies and the specialized nature of ASIGN's art and collectibles ecosystem.

Benefits:

• Full-time employment with a company at the forefront of the art and collectibles technology sector.

• Opportunity to contribute to a unique product and services company that physically connects artworks to a secure digital environment.

• Exposure to innovative technologies, including Generative AI, within a creative design context.

• Collaborative work environment with cross-functional teams.

• Potential for professional growth within a niche and expanding industry.

Working Hours: 40 hours per week, on-site in Chennai.

The role is full-time, implying standard business hours, but flexibility may be available depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in Chennai, India, considering the experience level and specialized skill set. The benefits are inferred from the company's description and the nature of the employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Art & Collectibles Technology, Digital Platforms, E-commerce (for art). ASIGN operates at the intersection of traditional art, technology, and blockchain, offering a unique value proposition. This industry context means a focus on aesthetics, innovation, and potentially a sophisticated client base.

Company Size: ASIGN is positioned as a "first-of-its-kind product & services company," suggesting it is likely a growing startup or scale-up, possibly employing between 50-200 individuals, though the exact size isn't specified. Festivals From India, as the hiring entity, could be an HR or recruitment services firm.

Founded: ASIGN's founding date is not specified, but its description as a pioneering company implies a relatively recent establishment, likely within the last 5-10 years, to be at the cutting edge of technology in the art ecosystem.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, reporting to a Marketing Manager or Creative Lead.

• This role requires close collaboration with Product Development, Business Development, and potentially Artist/Collector Relations teams.

• The team structure is expected to be agile and collaborative, typical of a tech-focused startup environment. Methodology:

• Data-driven design decisions, informed by marketing campaign performance and user engagement metrics.

• Agile development and design sprints, allowing for rapid iteration and adaptation.

• Emphasis on leveraging technology, including AI, to enhance creative output and operational efficiency.

• Collaborative brainstorming and feedback sessions to foster innovative solutions.

Company Website: ASIGN: https://asign.art/discover-home, Festivals From India: https://www.festivalsfromindia.com/

📝 Enhancement Note: The company culture is inferred to be innovative, fast-paced, and collaborative, driven by technology and serving a specialized market. The Graphic Designer role is crucial for visually communicating ASIGN's unique value proposition.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an Entry-Level to Junior Graphic Designer level. It's an opportunity to build foundational experience in a dynamic industry, focusing on execution and learning.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a senior member of the marketing/creative team. This structure provides guidance and mentorship.

Operations Impact: The Graphic Designer's work directly impacts ASIGN's brand perception, marketing effectiveness, and user engagement across digital channels. High-quality visuals are critical for attracting artists, collectors, and businesses to ASIGN's platform, thereby influencing customer acquisition and revenue generation.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in motion graphics, animation, or specific AI design tools, becoming a subject matter expert.

• Cross-Functional Exposure: Gain deeper understanding of marketing strategies, product development, and the art market by working closely with other departments.

• Leadership Potential: With proven performance and experience, opportunities may arise to lead smaller design projects or mentor junior designers in the future.

• Industry Expertise: Become knowledgeable in the niche art and collectibles technology sector, a valuable asset for future career development.

📝 Enhancement Note: For a junior role, the growth path is typically through skill enhancement and increased responsibility within the creative function, with potential to become a senior designer or specialist.

🌐 Work Environment

Office Type: This is an on-site position in Chennai, indicating a physical office environment. The exact nature of the office (e.g., co-working space, dedicated office) is not specified but will likely foster collaboration.

Office Location(s): Chennai, Tamil Nadu, India. The specific address is 600004, suggesting a central or well-connected area within the city.

Workspace Context:

• A collaborative workspace designed to facilitate interaction between designers and other teams (Marketing, Product, Business).

• Access to necessary design software and hardware, including workstations capable of handling motion graphics and animation tasks.

• Exposure to a creative and tech-driven atmosphere, likely with a focus on innovation and digital tools.

• Opportunities to engage with industry professionals and understand the unique demands of the art and collectibles market.

Work Schedule: Full-time, on-site, implying standard business hours. The nature of creative work might occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, team integration, and direct access to company resources and colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Round 1: Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Round 2: Technical Interview: Discussion focused on design skills, software proficiency (Canva, Figma, Adobe Illustrator), motion graphics experience, and understanding of Generative AI tools. You may be asked to walk through specific projects in your portfolio.

• Round 3: Creative/Cultural Fit Interview: A conversation with the hiring manager or team lead to discuss your creative process, problem-solving approach, collaboration style, and how you align with ASIGN's culture.

• Assignment (Potential): A brief design task may be assigned to evaluate practical application of skills, problem-solving, and adherence to brand guidelines.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest 5-7 projects that best represent the skills required for this role (graphic design, motion graphics, digital assets).

• Highlight Digital & Motion: Ensure your portfolio prominently features work relevant to social media, digital campaigns, and animation.

• Demonstrate Tool Proficiency: Include examples where Canva, Figma, and Adobe Illustrator were effectively used. If possible, mention your experience with Generative AI tools in project descriptions.

• Tell a Story: For each project, briefly explain the brief, your design process, the tools used, challenges faced, and the outcome or impact.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A personal website or a well-structured PDF is ideal.

Challenge Preparation:

• Be prepared to discuss your design process and how you approach a creative brief.

• Practice articulating your rationale behind design choices, especially concerning typography, color, and layout.

• If an assignment is given, focus on understanding the brief, managing your time effectively, and delivering a polished, on-brand output.

📝 Enhancement Note: The interview process is designed to assess both technical skills and creative potential. A strong, targeted portfolio is the most critical element for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: For rapid creation of social media graphics, presentations, and marketing collateral, often used for collaborative workflows.

• Figma: For collaborative design, prototyping, and UI/UX design, crucial for team-based projects and maintaining design systems.

• Adobe Illustrator: For professional vector graphics, logo design, and complex illustrations.

• Generative AI Tools: Platforms like Midjourney, DALL-E, Stable Diffusion, or AI features within Adobe products for concept generation, asset creation, and workflow enhancement.

Analytics & Reporting:

• While not directly required for the designer, understanding how designs perform on digital platforms (social media analytics, website traffic) can be beneficial. Familiarity with tools used for campaign tracking might be a plus. CRM & Automation:

• Not directly applicable to the designer's core role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could provide context.

📝 Enhancement Note: Proficiency in Canva, Figma, Adobe Illustrator, and Generative AI is explicitly stated as mandatory, making these key requirements for the role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to explore new design ideas and leverage cutting-edge tools like Generative AI.

• Visual Excellence: A commitment to high-quality, aesthetically pleasing designs that align with brand standards.

• Collaboration: Working effectively with marketing, product, and business teams to achieve shared goals.

• Efficiency: Utilizing tools and processes to deliver design solutions promptly and effectively.

• Adaptability: Openness to learning new design techniques and adapting to evolving industry trends.

Collaboration Style:

• The team likely operates with a collaborative and iterative approach, valuing input from various departments.

• Expect regular team meetings, design reviews, and feedback sessions to ensure alignment and continuous improvement.

• Open communication channels are essential for translating creative briefs and providing design support across the organization.

📝 Enhancement Note: The culture is expected to be dynamic and forward-thinking, reflecting ASIGN's innovative positioning in the art and collectibles market.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Ensuring designs are innovative while strictly adhering to ASIGN's brand identity and guidelines.

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing capabilities and ethical considerations of Generative AI tools in design.

• Diverse Project Demands: Effectively managing a variety of design requests from different departments, each with unique objectives and stakeholders.

• On-site Collaboration: Adapting to an on-site work environment and fostering strong in-person working relationships.

Learning & Development Opportunities:

• Advanced Tool Training: Deepening expertise in motion graphics software (e.g., After Effects) and advanced AI design applications.

• Industry Insight: Gaining a unique understanding of the art and collectibles market, its trends, and its visual communication needs.

• Portfolio Expansion: Building a robust portfolio with diverse projects that showcase growth and specialized skills.

• Mentorship: Learning from experienced professionals within the marketing and creative teams.

📝 Enhancement Note: The challenges and growth opportunities are framed around skill development, industry immersion, and adapting to new technologies within a creative operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign graphic from brief to completion." (Focus on workflow, tools, and iteration).

• "How do you ensure visual consistency across different platforms and marketing materials?" (Highlight brand guidelines, design systems, attention to detail).

• "Can you provide an example of how you've used Generative AI in a design project? What were the benefits and limitations?" (Demonstrate practical application and critical thinking about AI).

• "How do you handle constructive criticism or feedback on your designs?" (Showcase openness to iteration and collaboration). Company & Culture Questions:

• "What do you know about ASIGN and its mission in the art and collectibles ecosystem?" (Research the company website and its unique value proposition).

• "How do you stay updated with the latest design trends and technologies?" (Mention industry blogs, online courses, design communities).

• "Why are you interested in working for a company focused on art and collectibles technology?" (Connect your passion for design with the industry). Portfolio Presentation Strategy:

• Walk through 2-3 key projects: Select projects that best align with the job description (digital assets, motion graphics).

• Explain your role and process: Clearly articulate your contributions, the design challenges, and how you overcame them.

• Highlight tool usage: Specifically mention how you leveraged Canva, Figma, Adobe Illustrator, and any AI tools.

• Quantify impact (if possible): Even for a junior role, if a design contributed to engagement or campaign success, mention it.

• Be ready for questions: Anticipate questions about your design choices, technical skills, and creative problem-solving.

📝 Enhancement Note: Preparation should focus on showcasing practical skills, understanding of the company's niche, and the ability to collaborate effectively within a creative operations framework.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Zoho Recruit.

• Customize Your Resume: Tailor your resume to highlight your 1+ years of experience, proficiency in Canva, Figma, Adobe Illustrator, motion graphics, and any experience with Generative AI tools. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, visually appealing, and prominently features digital design, social media assets, and motion graphics. Make it easily accessible (e.g., personal website, Behance, or a well-organized PDF).

• Prepare for Portfolio Walkthrough: Practice discussing your portfolio projects, focusing on your design process, tool usage, and creative problem-solving.

• Research ASIGN: Understand ASIGN's mission, its technology, and its target audience within the art and collectibles ecosystem to tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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