Applied AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Applied AI UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Berlin, Germany (Remote)

Job Type: FULL_TIME

Category: GTM Operations / Product Design & Strategy

Date Posted: 2026-09-18T10:00:47

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and brand strategy for cutting-edge Applied AI initiatives, driving 0-to-1 execution from concept to market.

• Translate high-level strategic vision into actionable product roadmaps, focusing on rapid prototyping and scalable solution architecture.

• Take extreme end-to-end ownership of critical milestones, positioning new departments for rapid growth and potential spin-offs.

• Collaborate directly with department founders and a world-class team of engineers, researchers, and commercial leaders in a high-growth, autonomous environment.

📝 Enhancement Note: This role is positioned as a high-impact, senior contributor role within a new department focused on Applied AI. The emphasis on "0-to-1 initiatives," "maximum ownership," and "extreme end-to-end ownership" indicates a significant degree of autonomy and responsibility, typical of GTM or Product Operations roles that bridge strategy and execution in early-stage ventures or new product lines. The "Applied AI" focus suggests a need for designers who can understand and translate complex technical concepts into user-friendly interfaces and compelling brand narratives.

📈 Primary Responsibilities

• Lead the UI/UX design process for new Applied AI products and features, ensuring intuitive user experiences and seamless integration of complex functionalities.

• Develop and execute a comprehensive brand strategy, including visual identity, messaging, and brand guidelines, to establish a strong market presence for new initiatives.

• Translate strategic objectives and user research into detailed wireframes, prototypes, and high-fidelity designs, iterating based on feedback and performance metrics.

• Drive the rapid implementation of designs from prototype to production-ready assets, working closely with engineering and product teams to ensure successful execution.

• Architect scalable design systems and processes that support rapid iteration and future product expansion, maintaining brand consistency across all touchpoints.

• Conduct user research, usability testing, and competitive analysis to inform design decisions and identify opportunities for innovation in the Applied AI space.

• Collaborate with commercial leaders to define go-to-market strategies, ensuring design and branding effectively support sales and marketing efforts.

• Contribute to the definition of product roadmaps and strategic vision, providing design-led insights into market opportunities and user needs.

📝 Enhancement Note: Given the "0-to-1" nature and the emphasis on rapid execution, responsibilities extend beyond traditional UI/UX and brand design to encompass strategic product development and go-to-market input. The role requires a builder mindset, translating vision into tangible outcomes and driving critical milestones for potential spin-offs.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience in a design-centric role.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a proven track record of leading design initiatives from concept to launch, preferably in technology or high-growth environments.

Required Skills:

• UI/UX Design Expertise: Deep understanding of user-centered design principles, interaction design, wireframing, prototyping, and visual design for complex applications. Proficiency with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Strategy & Development: Proven ability to develop and implement compelling brand identities, messaging frameworks, and visual systems that resonate with target audiences.

• Applied AI Domain Understanding: Ability to grasp and translate complex AI concepts into user-friendly interfaces and intuitive workflows. Familiarity with AI product development cycles and user needs in AI-driven solutions.

• Product Strategy & Roadmapping: Experience in translating high-level business objectives into concrete design and product execution roadmaps.

• Prototyping & Iteration: Skill in creating interactive prototypes and conducting user testing to iterate and refine designs rapidly.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a strong drive to take ownership and execute independently.

• Communication Skills: Excellent verbal and written English communication skills for clear articulation of design concepts and strategic vision to diverse stakeholders.

Preferred Skills:

• Experience working in a 0-to-1 product development environment or startup setting.

• Familiarity with design systems and their implementation for scalable product development.

• Experience with user research methodologies and translating insights into actionable design solutions.

• Understanding of Agile/Scrum methodologies and experience working in cross-functional teams.

• Knowledge of emerging technologies and design trends, particularly within the AI landscape.

📝 Enhancement Note: The "5-10 years" experience level suggests a need for seasoned professionals capable of independent leadership and strategic contribution. The emphasis on "Applied AI" implies a preference for candidates who can quickly adapt to and understand technical domains, translating them into user-centric designs. The "high-agency builder mindset" requirement is critical for this 0-to-1 role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 impactful projects showcasing end-to-end design ownership, from initial concept to successful product launch or iteration.

• Projects should demonstrate expertise in both UI/UX design for complex applications and comprehensive brand strategy development.

• Clearly articulate your role, the problem addressed, your design process, the solutions implemented, and the measurable outcomes or impact achieved.

• Include case studies that highlight your ability to translate strategic vision into concrete execution roadmaps and scalable solutions.

• Showcase examples of rapid prototyping, user testing, and iterative design processes. Process Documentation:

• Demonstrate your approach to user research and how it informs design decisions.

• Provide examples of how you have developed and implemented brand guidelines and visual identities.

• Illustrate your workflow for translating complex requirements into intuitive user interfaces.

• Showcase your methods for collaborating with engineering and product teams to drive execution from prototype to production.

• Include examples of how you have contributed to product strategy and roadmapping through design-led insights.

📝 Enhancement Note: For a role focused on 0-to-1 initiatives and high ownership, the portfolio must clearly demonstrate a candidate's ability to initiate, design, and drive projects independently. Emphasis should be on the strategic thinking behind the design, the execution process, and tangible business impact, not just aesthetic output.

💵 Compensation & Benefits

Salary Range: Based on EWOR GmbH's profile as a venture-backed startup led by serial entrepreneurs and the role's senior, high-ownership nature, the estimated annual salary range for a UI/UX & Brand Designer with 5-10 years of experience in Germany (Berlin) would typically fall between €70,000 - €100,000. This estimate is for a base salary and does not include potential equity.

Benefits:

• Competitive Compensation: Attractive base salary aligned with industry standards for senior design roles in high-growth tech companies.

• Equity Upside: Significant potential for equity in the new department or company, offering substantial upside as the venture scales.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, fostering a strong work-life balance.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution and market validation, with opportunities to shape category-defining ventures.

• Elite Team Collaboration: Direct reporting and collaboration with experienced serial entrepreneurs and a world-class team.

Working Hours: While the standard full-time workweek is generally considered 40 hours, the emphasis on "maximum ownership" and "fast execution" suggests that flexibility and a results-oriented approach are paramount. The role may require dedication beyond standard hours during critical project phases, balanced by the freedom of a remote work arrangement.

📝 Enhancement Note: Salary is estimated based on similar senior UI/UX and Brand Designer roles in Berlin, Germany, considering the tech industry and startup environment. The "high-agency builder mindset" and "0-to-1 initiatives" suggest a compensation structure that includes significant equity to align with entrepreneurial drive and potential future success. The remote work allowance for Europe and the Americas is a key benefit for attracting global talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Applied AI, Entrepreneurship, Venture Building. EWOR GmbH operates within the dynamic tech landscape, focusing on launching and scaling new ventures, particularly in the cutting-edge field of Applied AI.

Company Size: EWOR GmbH is positioned as a venture builder, likely operating with a lean, agile core team, with new departments or initiatives scaling rapidly. The description emphasizes building from "0 to 1," suggesting a startup-like environment even within a larger organizational structure.

Founded: While the founding date of EWOR GmbH isn't specified, its leadership by serial entrepreneurs like Paul Müller (Adjust) and Petter Made (SumUp) signifies a strong foundation in building successful, high-impact technology companies. This leadership injects a culture of ambition, execution, and innovation.

Team Structure:

• The immediate team will be small and highly specialized, likely comprising the department founder, a core group of engineers, researchers, and commercial leaders, and this UI/UX & Brand Designer.

• Reporting directly to the department founder provides a clear, concise reporting line with direct access to leadership for strategic decision-making.

• Cross-functional collaboration will be intense and direct, essential for rapid 0-to-1 development, involving close partnerships between design, engineering, and business strategy. Methodology:

• Data Analysis & Insights: Decisions will be driven by market validation, user feedback, and performance metrics to ensure rapid iteration and pivot where necessary.

• Workflow Planning & Optimization: Emphasis on agile, efficient workflows to accelerate development from prototype to production, minimizing red tape.

• Automation & Efficiency Practices: A focus on building scalable solutions and leveraging technology to drive efficiency in both product development and operational processes.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is explicitly described as high-growth, autonomous, and execution-focused, attracting individuals with an entrepreneurial spirit and a preference for minimal corporate overhead. The leadership's background heavily influences this culture, prioritizing speed, ownership, and impactful results.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior individual contributor position, acting as a foundational member of a new department. It requires a "builder" mentality and the ability to take "extreme end-to-end ownership," indicating a level of responsibility equivalent to a Lead Designer or Design Manager, but with a strong hands-on execution component.

Reporting Structure: Direct reporting to the department founder, a serial entrepreneur with a proven track record. This offers unparalleled visibility and direct mentorship opportunities from experienced leaders.

Operations Impact: The designer will have a direct and significant impact on the success of new Applied AI initiatives. Their work will be crucial in translating strategic vision into market-ready products, influencing user adoption, brand perception, and ultimately, the potential for spin-off and institutional backing.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in Applied AI design, product strategy, and brand building within a high-growth context.

• Leadership Potential: With proven success in driving 0-to-1 initiatives, there's potential for future leadership roles within EWOR GmbH or newly formed ventures, potentially leading design teams or becoming a founding member of future spin-offs.

• Entrepreneurial Experience: Gain invaluable experience in building a venture from the ground up, understanding the full lifecycle from ideation to market traction and fundraising.

📝 Enhancement Note: The role is designed for individuals who thrive on impact and autonomy. Growth opportunities are less about traditional corporate ladder climbing and more about entrepreneurial contribution, direct influence on venture success, and potential equity-driven rewards.

🌐 Work Environment

Office Type: 100% Remote. This designation signifies a commitment to a distributed workforce, offering maximum flexibility.

Office Location(s): While the company is based in Berlin, Germany, the remote nature allows individuals to work from anywhere within Europe or the Americas. This broad geographical scope enables access to a diverse talent pool and accommodates various lifestyle preferences.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on an "elite team" and "direct collaboration" suggests a highly interactive virtual environment. Expect frequent video calls, shared digital workspaces, and asynchronous communication tools.

• Operations Tools & Technology: Access to modern design and collaboration tools is implied. Candidates should be proficient in cloud-based design software, project management tools, and communication platforms that facilitate remote teamwork.

• Operations Team Interaction: Regular interaction with engineers, researchers, and commercial leaders will be key. This requires strong communication skills and the ability to articulate design concepts effectively in a virtual setting.

Work Schedule: The role is full-time, but the remote and high-ownership nature allows for significant flexibility. Employees are expected to manage their time effectively to meet project deadlines and collaborate with team members across different time zones, prioritizing results over strict adherence to traditional office hours.

📝 Enhancement Note: The remote work model is a core tenet of the role, requiring self-discipline and strong digital collaboration skills. The company's focus on execution means that while flexible, the work environment demands high productivity and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on portfolio relevance, demonstrated experience in UI/UX, brand development, and a builder mindset.

• Portfolio Deep Dive: A session dedicated to walking through selected portfolio projects, assessing design process, strategic thinking, problem-solving skills, and communication clarity. Be prepared to discuss your contributions, challenges, and outcomes in detail.

• Founder/Leadership Interview: Direct conversation with the department founder to assess cultural fit, strategic alignment, understanding of the Applied AI domain, and overall agency. Expect questions related to your entrepreneurial drive and ownership philosophy.

• Technical/Skills Assessment: Potentially a design challenge or case study focused on a hypothetical Applied AI product, evaluating your ability to translate concepts into design solutions under pressure.

• Final Round: May involve discussions with other key team members to ensure alignment and fit within the broader EWOR GmbH ecosystem.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your 0-to-1 experience, brand-building capabilities, and successful execution of complex UI/UX challenges, particularly those with a technological or AI component.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, your specific contributions, the design process, the solutions, and the quantifiable results. Use visuals effectively to support your narrative.

• Highlight Ownership: Emphasize instances where you took end-to-end ownership, drove initiatives independently, and navigated ambiguity to achieve outcomes.

• Demonstrate AI Aptitude: If possible, include projects that touch upon AI, data visualization, or complex technical interfaces, demonstrating your ability to tackle such challenges.

• Be Ready to Discuss Process: Be prepared to defend your design decisions, explain your methodology, and discuss how you would approach building a new initiative from scratch.

Challenge Preparation:

• Understand the Domain: Research EWOR GmbH, their leadership, and the landscape of Applied AI. Familiarize yourself with common AI applications and user challenges.

• Practice Problem-Solving: Anticipate design challenges related to AI products – e.g., explaining complex AI outputs, designing for user trust, creating intuitive data interfaces.

• Structure Your Response: For any case study or challenge, clearly define the problem, outline your approach (research, ideation, design, testing), present your proposed solution, and justify your decisions with logic and potential impact.

• Focus on Scalability and Execution: Given the role's emphasis, consider how your design solutions would scale and be implemented efficiently.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also an entrepreneurial mindset, strategic thinking, and the ability to operate autonomously in a fast-paced, high-stakes environment. The portfolio review is critical for demonstrating practical application of these traits.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD). Proficiency in at least one industry-leading tool like Figma is essential for collaborative remote work.

• Prototyping Tools: InVision, ProtoPie, Axure RP, or built-in prototyping features within Figma/Sketch.

• Design System Management: Tools for creating and maintaining design systems (e.g., Storybook, Zeroheight) may be beneficial.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and inform design iterations.

• A/B Testing Platforms: Optimizely, VWO, or similar for experimental design validation.

CRM & Automation:

• Project Management: Jira, Asana, Trello, Monday.com for task tracking and workflow management.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom for real-time communication and virtual meetings.

• Documentation: Confluence, Notion for knowledge sharing and process documentation.

📝 Enhancement Note: While specific tools aren't listed, the nature of a remote, high-growth tech environment, especially in AI, implies a need for proficiency in modern, collaborative design and project management software. The ability to work effectively with cloud-based tools is paramount.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong belief in taking full responsibility for outcomes and proactively driving initiatives forward without constant supervision.

• Execution & Speed: Prioritizing rapid iteration, fast decision-making, and efficient delivery over bureaucratic processes. "Good ideas and fast execution are what matter."

• Impact & Results: Focus on achieving tangible market validation, scalable traction, and measurable business outcomes.

• Innovation & Cutting-Edge Technology: A drive to work with and build in forward-thinking domains like Applied AI, pushing technological boundaries.

• Collaboration & Elite Team: Valuing direct, effective collaboration with highly skilled peers and leadership to achieve shared goals.

Collaboration Style:

• Direct & Asynchronous: Given the remote nature, collaboration will likely involve a blend of real-time virtual meetings and efficient asynchronous communication (e.g., Slack, detailed written briefs).

• Feedback-Driven: An environment that encourages constructive feedback and rapid iteration based on input from design, engineering, and commercial teams.

• Knowledge Sharing: A culture that fosters sharing of insights, best practices, and learnings, especially crucial in a new and evolving domain like Applied AI.

📝 Enhancement Note: The team culture is explicitly geared towards high performers who are comfortable with autonomy, thrive under pressure, and are motivated by building something significant from the ground up. The emphasis is on action and results.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Building new initiatives from 0-to-1 inherently involves significant uncertainty. Candidates must be comfortable defining processes and strategies in the absence of established frameworks.

• Rapid Iteration & Pivots: The need for speed means designs and strategies may need to change quickly based on market feedback or technological advancements. Adaptability is key.

• Remote Collaboration Dynamics: Effectively collaborating and building strong relationships with a distributed team requires proactive communication and excellent digital collaboration skills.

• Translating Complex AI Concepts: The primary challenge will be to distill complex Applied AI functionalities into intuitive and compelling user experiences and brand narratives that resonate with a broad audience.

Learning & Development Opportunities:

• Applied AI Specialization: Deepen expertise in designing for AI-powered products, understanding user trust, data privacy, and ethical considerations in AI.

• Venture Building Experience: Gain firsthand experience in launching and scaling new ventures, including understanding product-market fit, fundraising, and strategic growth.

• Leadership & Strategy: Develop strategic thinking and leadership capabilities by working directly with experienced entrepreneurs and influencing the direction of new initiatives.

• Industry Exposure: Exposure to cutting-edge technologies and market trends within the AI landscape and the broader tech startup ecosystem.

📝 Enhancement Note: The challenges presented are inherent to a 0-to-1, remote, high-growth environment. Successfully navigating these challenges directly translates into significant personal and professional growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product or initiative from concept to launch with minimal guidance. What were the key challenges, and how did you overcome them?" (Focus on ownership, execution, and problem-solving).

• "How would you approach building a brand identity and user experience for a new Applied AI product that aims to [specific problem, e.g., democratize access to financial advice]?" (Assess strategic thinking, AI understanding, and design methodology).

• "Imagine you've developed a prototype for an AI feature, and user testing reveals significant confusion. What steps would you take to diagnose the issue and iterate on the design?" (Evaluate problem-solving, user-centricity, and iterative design process). Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and the opportunity to build in the Applied AI space?" (Assess alignment with company vision and passion for the domain).

• "How do you typically operate in a remote, high-autonomy environment? What strategies do you use to stay productive and collaborate effectively?" (Evaluate self-management and remote work proficiency).

• "Given our focus on rapid execution and 0-to-1 initiatives, how do you balance speed with the need for thorough design and brand integrity?" (Assess understanding of the company's operational philosophy). Portfolio Presentation Strategy:

• Structure for Impact: For each project, start with the "Why" (the problem/opportunity), then the "What" (your solution), followed by the "How" (your process and contributions), and finally the "So What?" (the results and impact).

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs and brand strategies (e.g., increased user engagement, conversion rates, brand recall).

• Highlight Ownership: Clearly articulate your individual contributions, especially in team projects, and emphasize instances where you drove key decisions or took initiative.

• Showcase AI Relevance: If you have relevant AI or complex tech projects, make sure they are prominently featured and that you can speak to the unique design considerations involved.

• Be Prepared for Q&A: Anticipate questions about your design choices, trade-offs made, and how you would adapt your solutions to EWOR GmbH's specific context.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design talent, strategic thinking, entrepreneurial drive, and the ability to execute effectively in a remote, fast-paced environment. The portfolio is the primary tool to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor page.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase your UI/UX design, brand development, and 0-to-1 execution capabilities. Prioritize projects that demonstrate strategic thinking, end-to-end ownership, and ideally, some experience with complex technology or AI.

• Tailor Your Resume: Highlight experience and skills that align with the job description, such as "Applied AI," "UI/UX Design," "Brand Strategy," "0-to-1 Initiatives," "High-Agency Builder Mindset," and "Remote Collaboration." Quantify achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your design process, strategic rationale, and the impact of your work. Practice walking through your portfolio projects, focusing on your specific contributions and the outcomes achieved.

• Research EWOR GmbH: Understand the company's mission, leadership (Paul Müller, Petter Made), and their approach to building ventures. Familiarize yourself with the landscape of Applied AI and potential user needs in this domain.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.