appflame - Middle Marketing Designer

📍 Job Overview

Job Title: Middle Marketing Designer

Company: appflame

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop high-impact advertising creatives for Meta and other performance marketing networks, focusing on driving user acquisition and conversion metrics.

• Collaborate closely with creative producers and cross-functional teams to ideate, test, and iterate on creative assets, leveraging AI tools for enhanced efficiency.

• Analyze creative performance data to form and test hypotheses, directly contributing to the optimization of marketing campaigns and overall ROI.

• Stay abreast of evolving social media trends and platform-specific aesthetics to ensure creative relevance and effectiveness in static performance advertising.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes "performance marketing," "advertising creatives," "Meta and other networks," "focusing on the performance metrics of creatives," and "user acquisition and conversion metrics," strongly indicating a role within marketing operations or creative operations focused on performance marketing output, rather than general brand design. The emphasis on data analysis and hypothesis testing further solidifies this operations-centric perspective.

📈 Primary Responsibilities

• Conceptualize, design, and produce compelling visual assets (static ads) for diverse digital advertising platforms, with a primary focus on Meta (Facebook, Instagram) and other performance-driven networks.

• Execute design tasks assigned by the creative producers team, ensuring alignment with campaign objectives and brand guidelines.

• Actively participate in brainstorming sessions, contributing innovative design ideas and strategic approaches to creative development.

• Analyze the performance metrics of created assets in collaboration with the marketing team, identifying trends and areas for improvement.

• Formulate and test hypotheses related to creative elements (e.g., visuals, copy, CTAs) to optimize user acquisition and conversion rates, using data-driven insights.

• Integrate and leverage AI tools effectively in the creative generation process to enhance efficiency, explore new concepts, and scale creative production.

• Maintain a keen awareness of current social media trends, platform-specific aesthetics, and best practices in static performance advertising to ensure creative relevance and impact.

• Collaborate with marketing and product teams to understand campaign goals, target audiences, and key performance indicators (KPIs).

• Ensure all creative assets adhere to technical specifications and requirements of various advertising platforms.

📝 Enhancement Note: The responsibilities listed heavily lean into the operational aspects of creative production for performance marketing. This includes not just design but also data analysis, hypothesis testing, AI tool integration, and understanding campaign metrics, which are core to a marketing operations or creative operations function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is expected, often acquired through formal education in Graphic Design, Digital Media, or a related field, or through equivalent practical experience.

Experience: Minimum of 1-2 years of dedicated experience in designing advertising creatives specifically for performance marketing campaigns.

Required Skills:

• Portfolio: A robust portfolio showcasing successful advertising creatives for performance marketing campaigns, demonstrating pride in work and measurable impact.

• Design Software Proficiency: Advanced skills in Figma and Adobe Creative Suite (Photoshop, Illustrator).

• Performance Marketing Design: Proven ability to create visually engaging and effective creatives that drive user acquisition and conversion metrics.

• AI Tools for Creatives: Strong skills and hands-on experience with AI tools for generating and enhancing creative assets.

• Design Principles: Solid understanding of fundamental design principles including composition, typography, color theory, hierarchy, and visual balance.

• Creative Thinking: Demonstrated ability to think creatively and generate innovative design concepts.

• Results-Oriented: A strong focus on achieving measurable results and understanding the impact of design on campaign performance.

• Self-Organization & Time Management: High level of self-organization, detail-orientation, and effective time management skills to meet deadlines in a fast-paced environment.

• English Proficiency: English language level of at least B2 (Upper-Intermediate), enabling effective communication in a global team.

Preferred Skills:

• Motion Design: Basic knowledge and practical experience with After Effects or other video editing software for creating animated creatives.

• Performance Marketing Exposure: A deeper understanding of how creative assets directly influence user acquisition funnels, CPA (Cost Per Acquisition), CTR (Click-Through Rate), and other key conversion metrics.

📝 Enhancement Note: The "1+ years of experience in designing creatives for performance marketing" is a key indicator for the mid-level designation. The emphasis on "performance metrics," "user acquisition," and "conversion metrics" in both responsibilities and preferred skills highlights the operations focus. The B2 English level requirement is common for international teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creatives: Showcase a range of advertising creatives (static ads) designed for performance marketing campaigns, highlighting their intended platforms (e.g., Meta, Google Ads).

• Quantifiable Results: For each showcased creative, provide context on its performance, including any available metrics such as CTR, conversion rates, or ROI, demonstrating an understanding of campaign effectiveness.

• Hypothesis Testing Examples: If possible, include examples of creative variations tested and the rationale behind the testing, illustrating a data-driven approach to design optimization.

• AI Tool Integration: Briefly describe or showcase how AI tools were incorporated into the design process for specific projects, demonstrating technical adaptability and efficiency gains.

Process Documentation:

• Creative Development Workflow: Ability to articulate and demonstrate a streamlined process for creative development, from ideation and concepting to final asset delivery, including stages for feedback and iteration.

• Performance Analysis Integration: Show understanding of how design processes integrate with performance analysis, including how design decisions are informed by data and how results feed back into future creative strategies.

• Platform-Specific Adaptation: Demonstrate an understanding of how creative processes are adapted for different advertising platforms and their unique requirements, including audience targeting and placement considerations.

📝 Enhancement Note: For a design role with a strong performance marketing focus, a portfolio is crucial. The emphasis here is on showing not just aesthetic skill but also the operational understanding of how design contributes to measurable business outcomes, aligning with marketing operations principles.

💵 Compensation & Benefits

Salary Range: Based on the "Middle" experience level (2-5 years), location in Ukraine, and the emphasis on specialized skills like performance marketing design and AI tools, a competitive salary range for a Middle Marketing Designer in Ukraine would typically fall between UAH 35,000 to UAH 65,000 per month.

Benefits:

• Great Benefits Package: Comprehensive benefits likely include health insurance (medical, dental, vision), life insurance, and potentially other wellness programs.

• Fair Compensation: Competitive salary that reflects experience, skills, and contribution to performance metrics.

• Growth Opportunities: Structured career development paths, training programs, and opportunities for advancement within the company's product portfolio.

• Direct Contact With Major Tech Platforms: Access to best practices and direct engagement with leading platforms like Meta, Google, and Apple, offering unique learning and networking opportunities.

• Involvement in World-Class Product Development: Opportunity to contribute to and learn from the creation of globally recognized products.

• Professional Development: Support for continuous learning, potentially including courses, workshops, and access to industry conferences.

• Employee Loyalty & Support: A company culture that emphasizes loyalty and provides support for both professional and personal challenges.

Working Hours: The standard working hours are likely 40 hours per week, typically aligned with a standard business schedule (e.g., Monday to Friday, 9 AM to 6 PM, with potential flexibility depending on team needs and project deadlines).

📝 Enhancement Note: Salary estimation is based on general Ukrainian market data for mid-level design roles, adjusted for the specialized skills (performance marketing, AI) and the company's stated commitment to fair compensation. Benefits are inferred from the "Great benefits package" and "fair compensation" statements and common offerings in the Ukrainian IT sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT Company) with a strong focus on mobile applications (Dating Apps like Hily, Taimi) and B2B/B2C solutions (AdConnect, Mailkeeper). The company operates in a highly competitive global market, emphasizing innovation and user engagement.

Company Size: 500+ employees, with offices in Kyiv, London, Limassol, and a coworking space in Warsaw. This indicates a well-established, growing organization with a significant global footprint.

Founded: Appflame was founded 7 years ago (as of the posting date, assuming 2026). This suggests a company with a proven track record, beyond the startup phase, but still driven by ambitious growth goals (becoming a unicorn, top 5 product company globally).

Team Structure:

• The Creative and Marketing teams likely operate with a mix of specialized roles, including creative producers, marketing designers, performance marketers, and data analysts.

• The reporting structure would likely involve designers reporting to creative leads or marketing managers, who in turn report to higher-level marketing or GTM leadership.

Methodology:

• Data-Driven Decision Making: Strong emphasis on analyzing performance metrics to inform creative strategies and hypothesis testing.

• Agile & Iterative Development: The company's focus on product development and global competition suggests an agile approach to creative iteration and campaign optimization.

• Innovation & Experimentation: Encouragement of "crazy" ideas and testing hypotheses points to a culture that embraces experimentation, especially in creative development and AI tool utilization.

Company Website: https://af.breezy.hr (Note: This appears to be the ATS URL, the actual company website might be different, but the provided URL is used for reference.)

📝 Enhancement Note: The company culture is described as "daring, brave, and 'crazy'," seeking "fans of creating real products" with ambitions. The Forbes ranking and company mission ("Flame up the world with Ukrainian products") highlight a strong national pride and a drive for global impact. The emphasis on "meaningful and useful products" suggests a values-driven approach beyond pure profit.

📈 Career & Growth Analysis

Operations Career Level: This is a "Middle" level role, indicating an individual contributor position requiring a solid foundation of practical experience (1-2+ years) and the ability to work independently on defined tasks. The role is expected to contribute significantly to campaign performance through creative design and optimization.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager, working within a broader marketing or GTM (Go-To-Market) team. Collaboration will be key with marketing specialists, creative producers, and potentially data analysts.

Operations Impact: The role directly impacts revenue and business decisions by creating advertising creatives that drive user acquisition and conversions. The analysis of performance metrics and hypothesis testing by the designer directly influences marketing spend efficiency and campaign success, thereby impacting revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative design, AI-driven creative generation, and motion graphics.

• Leadership: Potential to progress into a Senior Marketing Designer role, Creative Lead, or even a Creative Producer position, mentoring junior designers and managing creative projects.

• Cross-Functional Learning: Opportunities to learn more about performance marketing strategy, data analysis, and product development through collaboration.

• Skill Development: Access to training, workshops, and potentially conferences to enhance design skills, learn new tools, and stay updated on industry trends.

• Company Growth: As appflame aims to become a top global product company, there will be opportunities to grow with the company and take on more responsibility in expanding product lines.

📝 Enhancement Note: The "Middle" designation implies a step up from an entry-level role, requiring more autonomy and a proven track record. The growth opportunities are framed within the context of both specialized design skills and broader marketing operations contributions.

🌐 Work Environment

Office Type: The company has offices in Kyiv, London, and Limassol, with a coworking space in Warsaw. The Kyiv office is likely the primary hub for Ukrainian employees. The description suggests a modern, collaborative office environment designed to foster innovation and teamwork.

Office Location(s): Kyiv, Ukraine (primary for this role), London, UK, Limassol, Cyprus, and Warsaw, Poland.

Workspace Context:

• Collaborative Spaces: The environment likely includes open-plan areas for teamwork and brainstorming, alongside quieter zones for focused design work.

• Tools & Technology: Access to necessary hardware (powerful workstations) and software licenses (Figma, Adobe Creative Suite, AI tools) is expected to be provided.

• Team Interaction: Opportunities for regular interaction with design peers, creative producers, marketing managers, and other cross-functional team members, fostering a strong sense of community and shared purpose.

Work Schedule: The role is full-time, with a standard 40-hour work week. While a structured schedule is implied, the fast-paced nature of performance marketing and creative iteration might require occasional flexibility to meet campaign deadlines or respond to urgent needs.

📝 Enhancement Note: The mention of multiple international offices suggests a global and dynamic company culture. The "on-site" nature implies a preference for in-person collaboration and access to office resources.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Screen: An initial conversation with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager to evaluate design skills, experience in performance marketing, understanding of the role's responsibilities, and alignment with team dynamics.

• Technical Test/Challenge: A practical assessment, likely involving a design task related to creating advertising creatives for a specific campaign or testing hypotheses. This will evaluate your design execution, creative thinking, and understanding of performance metrics.

• Final Interview: Potentially with a senior leader or a panel, focusing on strategic thinking, problem-solving abilities, and longer-term career aspirations within appflame.

Portfolio Review Tips:

• Curate for Performance: Select projects that most clearly demonstrate your ability to design for performance marketing, highlighting creatives that achieved specific goals (e.g., high CTR, conversions).

• Quantify Impact: For each project, clearly state the objective, your role, the creative solution, and any measurable results achieved. Use numbers and metrics whenever possible (e.g., "Increased CTR by 15%," "Generated X leads").

• Showcase Process: Briefly explain your thought process behind key design decisions, including how you considered the target audience, platform, and campaign objectives.

• Highlight AI Usage: If AI tools were instrumental in a project, be prepared to discuss your workflow and the benefits gained.

• Tell a Story: Structure your portfolio presentation to tell a narrative about your skills and how you contribute to business outcomes, not just aesthetics.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Focus on Objectives: Ensure your creative solution directly addresses the campaign objectives (e.g., user acquisition, engagement).

• Demonstrate Process: Be ready to explain your design process, your rationale for choices, and how you would test and iterate on your creative.

• Think Metrics: Consider how you would measure the success of your creative and what hypotheses you might test.

• Time Management: Practice completing design tasks within a reasonable timeframe, as challenges often have time limits.

📝 Enhancement Note: The interview process is typical for creative roles in tech companies, with an emphasis on a practical test and portfolio review to assess hands-on skills and operational understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation, particularly for digital advertising.

• Adobe Creative Suite: Proficiency in Photoshop (image editing, manipulation) and Illustrator (vector graphics, logos, illustrations) is critical for producing high-quality ad creatives.

• AI Tools for Creatives: Experience with AI-powered design tools (e.g., Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or AI features within design software) for generating ideas, enhancing visuals, or creating unique assets.

Analytics & Reporting:

• While not directly responsible for deep analytics, understanding how to interpret and utilize data from platforms like Meta Ads Manager, Google Analytics, or internal dashboards to inform creative decisions is key.

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this designer role, but an understanding of how marketing automation platforms and CRMs utilize creative assets in campaigns would be beneficial.

📝 Enhancement Note: The specified tools (Figma, Adobe Creative Suite) are standard for designers. The critical addition is "AI tools for creative creation," highlighting a modern approach to design operations and efficiency.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving measurable outcomes and contributing directly to campaign performance and business growth.

• Innovation & Creativity: A culture that encourages "crazy" ideas, experimentation, and the exploration of new design approaches, particularly with AI.

• Collaboration & Teamwork: Working effectively within cross-functional teams, sharing ideas, and supporting colleagues to achieve common goals.

• Data-Driven Approach: Using performance metrics and analytics to inform design decisions and optimize creative strategies.

• Product Focus: A commitment to creating "meaningful and useful products" that have a global impact, fostering a sense of purpose beyond just profit.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with marketing producers, performance marketers, and potentially product teams to ensure creative alignment with campaign objectives and user acquisition strategies.

• Feedback-Driven: An environment that likely embraces constructive feedback to refine creatives and improve campaign performance.

• Proactive Communication: Open and clear communication channels to share ideas, discuss challenges, and report on progress.

📝 Enhancement Note: The company's values are deeply intertwined with its ambitious goals and product-centric mission. The emphasis on "flaming up the world with Ukrainian products" and becoming a "unicorn" suggests a driven, ambitious, and innovative culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The fast-paced nature of performance marketing requires quick turnaround times for creative updates and new variations, demanding efficient design processes.

• Performance Pressure: Creatives are directly tied to measurable results (user acquisition, conversion rates), meaning designers must constantly strive to create assets that perform well.

• Staying Ahead of Trends: Social media platforms and advertising trends evolve rapidly, requiring continuous learning and adaptation of design styles and techniques.

• AI Integration Learning Curve: Effectively leveraging AI tools for creative generation may involve a learning curve, requiring experimentation and skill development.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, animation, and advanced visual effects.

• Performance Marketing Acumen: Deepen understanding of user acquisition funnels, A/B testing strategies, and how creative impacts key marketing KPIs.

• AI Tool Mastery: Become proficient in utilizing a wide array of AI tools for creative ideation, generation, and optimization.

• Global Market Exposure: Work with a global audience and gain insights into diverse market aesthetics and user behaviors.

• Career Progression: Potential to move into senior design roles, creative leadership, or specialize in areas like creative strategy or AI-driven design.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles, emphasizing the need for adaptability and a results-driven mindset. The growth opportunities are aligned with developing specialized skills and advancing within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new advertising creative from scratch for a performance marketing campaign. How do you ensure it will be effective?" (Focus on ideation, target audience, platform considerations, and performance goals.)

• "How do you approach analyzing the performance of your creatives? Can you give an example of a time you used data to inform a design decision or create a new variation?" (Highlight your understanding of metrics and data-driven iteration.)

• "How do you incorporate AI tools into your design workflow? What are the benefits and potential drawbacks you've encountered?" (Be ready to discuss specific tools and your experience.)

Company & Culture Questions:

• "Why are you interested in appflame and our products like Hily and Taimi?" (Research the company's mission, products, and recent achievements.)

• "How do you stay updated on social media trends and design aesthetics relevant to performance ads?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Lead with Impact: Start by showcasing your strongest performance marketing creatives that have clear, quantifiable results.

• Explain the 'Why': For each project, articulate the problem, your solution, and the outcome. Discuss your design thinking and how you addressed specific campaign objectives.

• Demonstrate Process: Be ready to walk through your workflow, including how you used tools like Figma, Adobe Creative Suite, and AI.

• Highlight Data Influence: Clearly explain how performance data informed your design choices or led to specific creative iterations.

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating both creative skill and an understanding of performance marketing operations, emphasizing data analysis, AI tool proficiency, and strategic thinking.

📌 Application Steps

To apply for this Middle Marketing Designer position:

• Submit your application through the provided link on Breezy HR.

• Tailor Your Resume: Highlight your 1-2+ years of experience specifically in performance marketing creatives, emphasizing your proficiency with Figma, Adobe Creative Suite, and AI tools. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features advertising creatives for performance marketing campaigns. Clearly articulate the objectives, your role, the creative solution, and any measurable results for each piece. Prepare to discuss your design process and how you leverage data and AI.

• Prepare for the Interview: Research appflame's products (Hily, Taimi, AdConnect, Mailkeeper), mission, and recent achievements. Be ready to discuss your experience with performance marketing, AI tools, and your understanding of design principles and their impact on campaign metrics. Practice presenting your portfolio and answering strategy-based questions.

• Understand the Role's Operational Context: Recognize that this role is deeply integrated with performance marketing operations. Be prepared to discuss how your design work directly contributes to user acquisition, conversion rates, and ROI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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