Alternance – Brand Designer & Content Creator (H/F)

📍 Job Overview

Job Title: Alternance – Brand Designer & Content Creator (H/F)

Company: Galileo Global Education (Partnering with Bellecour École)

Location: Lyon, France

Job Type: Full Time (Apprenticeship/Alternance)

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-16

Experience Level: 0-2 Years (Apprenticeship Level)

Remote Status: On-site

🚀 Role Summary

• This role is an apprenticeship opportunity focused on Brand Design and Content Creation within a partner company of Bellecour École, specializing in jewelry resale and e-commerce.

• The position offers hands-on experience in developing and evolving a brand's visual identity and executing creative content strategies across various platforms.

• Key responsibilities include contributing to art direction, graphic design, social media content production, and supporting e-commerce platform visuals.

• This role is ideal for a creative individual seeking practical experience in branding, digital content, and visual communication within a dynamic e-commerce environment.

📝 Enhancement Note: This role is specifically an "Alternance" (apprenticeship) position in France, meaning it's a structured program combining work experience with academic study, typically for Bac+3 level. The company context is a growing e-commerce business in the jewelry/metals sector, undergoing a brand refresh and e-commerce platform overhaul. This implies a need for a creative individual who can contribute to new visual directions and operationalize creative assets.

📈 Primary Responsibilities

• Brand Identity Development: Contribute to the definition and evolution of the company's visual identity, including logo refinement, color palettes, typography, and overall graphic principles.

• Creative Asset Production: Design and produce a range of visual assets for digital, e-commerce, and event-related touchpoints to ensure brand consistency.

• Social Media Content Creation: Imagine, produce, and execute creative concepts for Instagram and TikTok, including posts, stories, carousels, and short-form video content (captation, editing, motion graphics, subtitling).

• E-commerce Visual Support: Create and update graphic elements required for the new e-commerce platform experience, aligning with the brand's refreshed identity.

• Event & Packaging Design: Design visual elements for packaging, Point-of-Sale (POS) displays, and event communications as needed.

• Content Calendar Contribution: Propose new ideas and formats to populate the editorial calendar, ensuring a consistent and engaging social media presence.

• Campaign Support: Assist in the creation of graphic assets for digital campaigns, product launches, and promotional activities.

• Community Engagement: Participate in the animation of social media communities, responding to interactions and fostering engagement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative input and hands-on production. The "Accompagner les temps forts de la marque" section implies a project-based approach where the apprentice will be involved in specific marketing initiatives, requiring adaptability and the ability to translate campaign objectives into visual assets.

🎓 Skills & Qualifications

Education: Currently enrolled in a Bac+3 program in Graphic Design, Visual Communication, Motion Design, or Digital Design, seeking an apprenticeship opportunity. This role is specifically aligned with the Mastère Direction Artistique program at Bellecour École.

Experience: While formal professional experience is not expected due to the apprenticeship nature, a portfolio showcasing personal, academic, or internship projects is a significant advantage.

Required Skills:

• Strong proficiency in core graphic design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Solid understanding of visual identity principles, including typography and graphic composition.

• Familiarity with the codes and best practices for Instagram, TikTok, and short-form video content.

• Ability to conceptualize creative ideas and translate them into multi-platform visual assets.

• Good organizational and time management skills to handle multiple tasks and deadlines.

• Autonomy and proactivity in taking on tasks and contributing ideas. Preferred Skills:

• Experience with motion design tools (e.g., Adobe After Effects).

• Basic video editing skills.

• Understanding of e-commerce visual merchandising principles.

• Familiarity with packaging and POS design.

• A keen eye for detail and a strong aesthetic sensibility.

📝 Enhancement Note: The emphasis on "Bac+3" and the specific mention of Bellecour École's "Mastère Direction Artistique" indicate that the ideal candidate is already pursuing advanced studies in design and is looking for a structured, relevant work placement. The requirement for a portfolio, even for academic projects, suggests that practical application of design skills is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a range of design skills, including graphic design, branding, and potentially motion graphics or video editing.

• Showcase of creative concepts and their execution across different mediums (digital, print, social).

• Examples of how typography and color theory have been applied effectively.

• Projects that illustrate problem-solving through design.

• Visuals that reflect an understanding of brand aesthetics and audience engagement. Process Documentation:

• While formal process documentation is not expected at this level, candidates should be prepared to discuss their design workflow and how they approach project briefs.

• The ability to articulate the steps taken from initial concept to final asset delivery is beneficial.

• Understanding how creative assets fit into broader marketing or e-commerce strategies will be a plus.

📝 Enhancement Note: For an apprenticeship role, the "portfolio" is the primary tool to assess a candidate's potential and existing skills. The focus will be less on formal process documentation and more on demonstrating creative thinking, technical execution, and a nascent understanding of how design serves business objectives.

💵 Compensation & Benefits

Salary Range: As this is an "Alternance" (apprenticeship) position, compensation will be in line with French legal requirements for apprenticeships, which are typically a percentage of the minimum wage (SMIC) based on age and year of study. For a Bac+3 level apprentice in France, this generally ranges from approximately €700 to €1000 per month.

Benefits:

• Work Experience: Gain practical, hands-on experience in brand design and content creation within a growing e-commerce company.

• Skill Development: Opportunity to develop a robust portfolio and hone creative and technical skills.

• Industry Exposure: Exposure to the jewelry resale and e-commerce sectors.

• Mentorship: Guidance and support from experienced professionals within the company and potentially from Bellecour École.

• Academic Alignment: The apprenticeship is integrated with the Mastère Direction Artistique program at Bellecour École, ensuring academic relevance.

• Potential for Future Employment: Successful apprentices may be considered for future roles within the company.

Working Hours: Approximately 40 hours per week, aligned with standard French work regulations for apprenticeships, balancing work and study commitments.

📝 Enhancement Note: The salary and benefits for an "Alternance" are legally defined in France. The primary "benefit" is the structured learning and work experience itself, crucial for career development at this stage. The estimate provided is based on typical French apprenticeship regulations for the relevant education level.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specializing in the resale of jewelry and metals. This sector requires a strong focus on aesthetics, customer trust, and digital presence.

Company Size: The description suggests a growing company undergoing significant development (new brand identity, e-commerce platform revamp), indicating a dynamic and potentially agile team structure. It's likely a small to medium-sized enterprise (SME) where roles can be broad and impactful.

Founded: Not specified, but the context of significant evolution implies a company that is established enough to invest in branding and e-commerce, yet still in a growth phase.

Team Structure:

• The role reports to a team responsible for brand and communication, likely involving a marketing or creative lead.

• Collaboration will be essential with individuals managing the e-commerce platform, social media, and potentially product development.

• Given the "alternance" nature, there will be a dedicated mentor or supervisor within the company. Methodology:

• Data-Driven Creativity: While creative freedom is encouraged, the company is likely looking for content and designs that resonate with their target audience and drive e-commerce performance.

• Agile Development: The context of platform revamp and brand evolution suggests an agile approach to projects, with iterative feedback and rapid implementation.

• Brand Consistency Focus: A core methodology will be maintaining a cohesive visual identity across all touchpoints.

Company Website: [Not provided in input, but can be inferred as the partner company of Bellecour École involved in jewelry/metals e-commerce]

📝 Enhancement Note: The company is described as a partner of Bellecour École, which is a well-regarded design school. This suggests an environment that values creativity and design education, likely offering good mentorship opportunities. The focus on e-commerce and metals/jewelry implies a niche market with specific aesthetic considerations.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level apprenticeship role designed for students pursuing a Bac+3 degree. It's a foundational experience in creative operations and brand management.

Reporting Structure: The apprentice will report to a direct supervisor or mentor within the company, likely a Brand Manager, Marketing Manager, or Creative Lead. This mentor will guide their learning and project execution.

Operations Impact: The apprentice will directly contribute to the visual appeal and brand perception of the company, influencing customer engagement on social media and the user experience on the e-commerce platform. Their work will be visible and contribute to key growth initiatives like brand refresh and platform launch.

Growth Opportunities:

• Portfolio Expansion: Develop a strong, professional portfolio with tangible project examples.

• Skill Specialization: Gain practical expertise in graphic design, art direction, social media content creation, and video production.

• Industry Insight: Learn about the nuances of the e-commerce and jewelry resale market.

• Professional Networking: Build relationships with industry professionals and academic mentors.

• Potential for Future Roles: A successful apprenticeship can lead to future employment opportunities within the company or within the broader Galileo Global Education network.

📝 Enhancement Note: The growth path here is intrinsically tied to the apprenticeship model. The primary growth is in skill acquisition and portfolio building, with the potential for a direct transition into a junior role if performance is strong and business needs align.

🌐 Work Environment

Office Type: Likely a modern office environment within Lyon, France, associated with the partner company of Bellecour École. The description implies a dynamic, fast-paced setting due to the company's growth phase.

Office Location(s): Lyon, France (specifically 54/57 Quai Perrache is mentioned for the school, but the company is also based in Lyon).

Workspace Context:

• Collaborative Atmosphere: The role involves working closely with a team, suggesting a collaborative and communicative environment.

• Creative Tools: Access to design software and potentially other digital tools necessary for content creation.

• Project Immersion: The apprentice will be integrated into ongoing projects, providing a hands-on learning experience.

Work Schedule: Standard full-time work schedule, typically around 35-40 hours per week, with specific working hours to be confirmed with the employer. This schedule will be integrated with the academic requirements of the "Alternance" program.

📝 Enhancement Note: The location in Lyon is a significant plus, as it's a major French city with a vibrant creative and business scene, and home to Bellecour École. The "on-site" nature implies daily interaction and immersion in the company's operational flow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.

• First Interview: Likely with a hiring manager or creative lead to discuss motivation, understanding of the role, and basic design concepts. Portfolio review will be a key component.

• Second Interview/Creative Challenge: May involve a small creative task or a more in-depth discussion about specific projects, problem-solving approaches, and how the candidate would tackle certain design challenges relevant to the brand.

• Final Interview: Potentially with a senior member of the team or HR to discuss terms of the apprenticeship and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in graphic design, branding, and content creation relevant to the job description.

• Showcase Process: For each project, briefly explain the brief, your thought process, the tools used, and the final outcome. Highlight any challenges overcome.

• Highlight Versatility: Include examples that demonstrate your ability to adapt your style and create content for different platforms (e.g., social media visuals, branding elements).

• Quality over Quantity: Ensure all presented work is high-resolution and professionally organized.

• Tailor to the Role: If possible, include a project that shows an understanding of e-commerce, fashion, or jewelry aesthetics, or demonstrate a strong ability to create engaging social media content.

Challenge Preparation:

• Be prepared to discuss your design philosophy and how you stay inspired.

• Research the company's current brand, their competitors, and the jewelry/metals e-commerce market.

• Think about how you would approach designing social media content for their specific brand and target audience.

• Understand the requirements of an "Alternance" program and your commitment to both study and work.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should ensure it's easily accessible (e.g., a dedicated website or PDF) and clearly showcases their creative potential and technical ability. The interview process will heavily weigh their ability to articulate their creative choices and align with the brand's evolving identity.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) are essential.

• Motion Design/Video Editing: Adobe After Effects and Premiere Pro are likely beneficial, especially for social media video content.

• Prototyping/Wireframing: While not explicitly stated, familiarity with tools like Figma or Sketch could be a plus for discussing UI/UX elements for the e-commerce platform.

Analytics & Reporting:

• Social Media Analytics: Understanding native analytics on Instagram and TikTok is important for content performance.

• E-commerce Platform Data: Familiarity with e-commerce analytics dashboards (e.g., Shopify, Magento, custom platforms) would be advantageous for understanding content impact.

CRM & Automation:

• CRM Systems: Basic understanding of how customer data and CRM systems influence marketing and branding efforts.

• Content Management Systems (CMS): Familiarity with platforms used to manage website content.

📝 Enhancement Note: The core technical requirement is proficiency in industry-standard graphic design software. Experience with video and motion graphics tools is a strong differentiator given the emphasis on social media video content. An understanding of how design impacts e-commerce performance will be highly valued.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and pushing creative boundaries within brand guidelines.

• Collaboration & Teamwork: Working effectively with colleagues to achieve shared project goals and maintain brand consistency.

• Proactivity & Initiative: Taking ownership of tasks, seeking out opportunities to contribute, and demonstrating a willingness to learn.

• Attention to Detail: Ensuring high quality and precision in all visual assets produced.

• Adaptability: Embracing change and evolving brand directions within a dynamic business environment.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, e-commerce, and potentially product teams to ensure visual assets meet strategic objectives.

• Feedback-Driven: Openness to receiving and incorporating feedback on creative work from supervisors and team members.

• Knowledge Sharing: Willingness to share design insights and learn from others within the team.

📝 Enhancement Note: The company culture, as a partner of a design school and in a growth phase, likely fosters a supportive and creative environment. The values emphasize both individual creative contribution and collective team success, crucial for a successful apprenticeship.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Academic and Work Demands: Juggling the responsibilities of an "Alternance" program requires excellent time management and organizational skills.

• Translating Brand Vision: Effectively interpreting and executing the evolving brand identity across diverse creative outputs.

• Rapid Content Production: Meeting the demands for consistent and engaging content for social media and e-commerce.

• Navigating a Growing Business: Adapting to potential changes and new priorities within a developing company.

Learning & Development Opportunities:

• Hands-on Skill Development: Gaining practical experience in graphic design, art direction, and content creation under professional guidance.

• Portfolio Building: Creating a robust portfolio of work that will be invaluable for future career steps.

• Industry Exposure: Understanding the business operations and marketing strategies of an e-commerce company.

• Mentorship: Receiving guidance from experienced professionals in the creative and marketing fields.

• Networking: Building connections within the creative industry and the e-commerce sector.

📝 Enhancement Note: The challenges are inherent to an apprenticeship role, focusing on learning curves and integration into a professional environment. The growth opportunities are significant, offering a practical launchpad into a creative career.

💡 Interview Preparation

Strategy Questions:

• "Why are you interested in this specific apprenticeship and our company?" (Prepare to articulate your passion for design, e-commerce, and the brand's niche).

• "Describe your design process from brief to final asset. How do you approach a new creative project?" (Be ready to walk through a project from your portfolio, highlighting your methodology).

• "How do you ensure brand consistency across different platforms and content types?" (Discuss your understanding of brand guidelines and visual hierarchy).

• "What are your favorite brands from an artistic direction or content perspective, and why?" (Demonstrate your awareness of current design trends and effective brand communication). Company & Culture Questions:

• "What do you know about our company and the jewelry/metals e-commerce market?" (Research the company's website, social media, and competitors).

• "How do you handle constructive criticism on your creative work?" (Showcase your openness to feedback and your ability to iterate).

• "What are your expectations from this apprenticeship in terms of learning and support?" (Align your expectations with the role and company's offerings). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the problem, your solution, and the impact or outcome.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

• Highlight Key Skills: Point out specific examples that demonstrate your proficiency in graphic design, branding, social media content, and any video/motion graphics skills.

• Enthusiasm: Convey your passion for design and your eagerness to learn and contribute.

📝 Enhancement Note: Candidates should prepare to defend their design choices and articulate their creative vision. The interviewers will be looking for a blend of technical skill, creative potential, and a proactive, learning-oriented attitude.

📌 Application Steps

To apply for this apprenticeship position:

• Submit your application through the provided application link on the Galileo Global Education career site.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases relevant projects (graphic design, branding, social media content), and is easily accessible. Tailor the selection to highlight skills mentioned in the job description.

• Resume Optimization: Clearly state your current educational program (Bac+3 in Design/Communication), your interest in an "Alternance," and any relevant academic or personal projects. Use keywords from the job description.

• Preparation for Interview: Research the company and its current brand presence. Prepare to discuss your portfolio projects in detail and articulate your motivation for pursuing this specific apprenticeship.

• Understand the "Alternance" Model: Be prepared to discuss how you manage your academic responsibilities alongside your work commitments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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