AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Berlin, Germany (100% Remote)

Job Type: FULL_TIME

Category: Operations - GTM Strategy & Brand Operations

Date Posted: 2026-09-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and execution of 0-to-1 initiatives within cutting-edge AI domains, driving product innovation from concept to launch.

• Translate high-level strategic vision into actionable execution roadmaps, ensuring rapid implementation and market validation.

• Architect and implement scalable UI/UX and brand strategies that support rapid growth and potential spin-offs.

• Collaborate directly with department founders and an elite team of engineers, researchers, and commercial leaders to achieve ambitious goals.

• Operate with maximum ownership and autonomy in a high-growth, execution-focused environment, minimizing corporate bureaucracy.

📝 Enhancement Note: This role is framed as a "Designer" but the responsibilities clearly indicate a strategic, execution-focused "Operations" role within a GTM or Product Operations context, specifically focused on launching new initiatives from the ground up. The emphasis on "0-to-1", "execution roadmaps," and "scalable solutions" points towards a critical operations function in bringing new ventures to market.

📈 Primary Responsibilities

• Lead the conceptualization, design, and implementation of user interfaces and brand identities for new AI-driven initiatives, ensuring a cohesive and compelling user experience.

• Develop and execute detailed, end-to-end roadmaps for product development and brand rollout, prioritizing speed and market impact.

• Architect and oversee the implementation of scalable design systems and brand guidelines that can adapt to rapid growth and future spin-offs.

• Drive the prototyping and production phases of new initiatives, ensuring seamless integration of UI/UX and brand elements into functional products.

• Collaborate closely with founders and cross-functional teams to define strategic vision, translate it into design and brand execution, and achieve critical milestones.

• Conduct market research and user analysis to inform design decisions and ensure product-market fit for novel AI applications.

• Manage the visual and experiential aspects of new ventures, ensuring strong brand positioning and user engagement from inception.

• Contribute to the development of a high-impact technology and category-defining ventures by ensuring exceptional design and brand execution.

📝 Enhancement Note: The core responsibilities have been reframed to emphasize the "operations" aspect of launching new initiatives, focusing on execution, strategy translation, and scalability rather than pure design craft. This aligns with the "0-to-1" and "builder" mindset described in the input.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field.

• Equivalent practical experience demonstrating exceptional UI/UX and Brand Design capabilities in a fast-paced environment. Experience:

• 5-10 years of proven experience in UI/UX Design and Brand Development, with a strong portfolio showcasing end-to-end project ownership.

• Demonstrated success in launching new products or initiatives from concept to market (0-to-1 experience is highly valued).

• Experience in high-growth technology environments or startup settings is advantageous. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, and usability testing for complex applications, particularly in AI.

• Brand Design: Proven ability to develop and implement comprehensive brand strategies, including visual identity, messaging, and brand guidelines.

• Strategic Vision Translation: Ability to translate high-level business objectives and strategic vision into concrete design and brand execution plans.

• Roadmap Execution: Strong project management skills to define, prioritize, and execute against aggressive timelines and milestones.

• AI Domain Understanding: Familiarity with AI concepts and applications to inform design and branding strategies effectively.

• Communication Proficiency: Excellent verbal and written English communication skills for clear articulation of ideas and collaboration.

• Builder Mindset: A proactive, high-agency approach with a drive for extreme end-to-end ownership and problem-solving.

Preferred Skills:

• Experience with design systems and their implementation in scalable product environments.

• Familiarity with product development lifecycles and agile methodologies.

• Experience in early-stage venture building or startup environments.

• Knowledge of market validation techniques and user research methodologies.

• Experience working in a fully remote, international team.

📝 Enhancement Note: The skills section has been expanded to include operations-relevant competencies such as "Strategic Vision Translation," "Roadmap Execution," and "Builder Mindset," alongside core design skills, reflecting the operational demands of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating end-to-end ownership of at least 2-3 significant product launches or brand initiatives, preferably in the technology or AI space.

• Case studies that clearly articulate the problem statement, your strategic approach, the design and branding solutions implemented, and quantifiable outcomes.

• Examples of scalable design systems or brand frameworks developed for new ventures.

• Prototypes or interactive demos showcasing your UI/UX design capabilities and user flow optimization.

• Documentation illustrating your process for translating strategic vision into actionable execution roadmaps. Process Documentation:

• Showcase your methodology for rapid prototyping and iterative development in a 0-to-1 context.

• Provide examples of how you have managed cross-functional collaboration and communication for design and brand initiatives.

• Demonstrate your approach to defining and tracking key performance indicators (KPIs) for design and brand success.

• Illustrate your process for establishing and maintaining brand consistency and user experience across multiple touchpoints.

📝 Enhancement Note: This section emphasizes the need for a portfolio that highlights operational execution, strategic thinking, and demonstrable impact, aligning with the role's demands beyond pure design aesthetics.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €65,000 - €95,000 per year (gross).

• Explanation: This estimate is based on industry benchmarks for mid-senior level UI/UX and Brand Designers with significant 0-to-1 experience in high-growth tech companies operating remotely in Europe. The range accounts for variations in specific experience, skill set, and the candidate's location within Europe or the Americas, considering cost of living and market demand. Given the "Competitive compensation & upside" offering, the upper end of this range is likely for exceptionally qualified candidates.

Benefits:

• Competitive Compensation: Attractive base salary benchmarked against industry standards for high-impact roles.

• Equity Upside: Significant stock options or equity grants, providing a direct stake in the company's success and potential future spin-off value.

• 100% Remote Work: Full autonomy to work from anywhere within Europe or the Americas, offering flexibility and work-life integration.

• Maximum Ownership: Opportunity to lead and architect systems with complete autonomy, driving strategy from inception.

• High-Growth Environment: Focus on rapid execution and market validation without corporate bureaucracy.

• Elite Team Collaboration: Direct reporting to founders and collaboration with world-class talent.

• Professional Development: Opportunities to grow with cutting-edge initiatives in AI and venture building.

Working Hours:

• Approximately 40 hours per week, with flexibility expected to meet the demands of launching new initiatives and achieving rapid traction. The emphasis is on output and results rather than strict adherence to hours.

📝 Enhancement Note: The salary range is an estimation based on the provided information and general market data for similar roles in the specified regions. The benefits are directly pulled from the input and highlighted for their appeal to operations-minded individuals seeking ownership and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, Artificial Intelligence (AI)

Company Size: EWOR GmbH appears to be a venture builder or incubator, likely operating with a lean, agile team structure focused on launching and scaling new ventures. The specific size of the core team is not detailed, but the focus on "elite team" and "department founder" suggests a high-caliber, focused group.

Founded: EWOR GmbH is associated with serial entrepreneurs Paul Müller and Petter Made, implying a foundation built on proven entrepreneurial success and a track record of building impactful technology companies (e.g., Adjust, SumUp). This background strongly influences a culture of innovation, execution, and high standards.

Team Structure:

• Departmental Focus: The role is within a newly launched department focused on cutting-edge initiatives, particularly in AI.

• Reporting Line: Direct reporting to the department founder, who is a serial entrepreneur.

• Cross-Functional Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders, emphasizing a multidisciplinary approach to venture building.

• Lean & Agile: The culture emphasizes speed, execution, and autonomy, minimizing layers of approval and corporate red tape.

Methodology:

• 0-to-1 Execution: A primary focus on taking initiatives from concept to market validation and scalable traction rapidly.

• Data-Driven Decision Making: Implicit in high-growth tech ventures, with a focus on achieving strong market validation.

• Agile Development & Iteration: Driving rapid implementation and continuous improvement based on feedback.

• Extreme Ownership: Empowering individuals to take full responsibility for their domains and drive outcomes.

Company Website: https://eworgmbh.teamtailor.com (Note: This links to the careers page, not a primary company website. A common domain derived is ewor.com, which might be the primary entity.)

📝 Enhancement Note: The company context has been inferred based on the founders' backgrounds and the description of the role and its environment, highlighting the entrepreneurial, execution-focused nature of EWOR GmbH.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-to-senior level professional to operate at the forefront of AI innovation within a venture-building context. It's positioned as a foundational role for new initiatives, offering substantial autonomy and ownership akin to a co-founder or early-stage lead. The "AI UI/UX & Brand Designer" title belies the strategic and operational execution responsibilities involved in launching and scaling ventures.

Reporting Structure: You will report directly to the department founder, a highly experienced serial entrepreneur. This provides direct access to leadership and a unique opportunity for mentorship and strategic exposure. Collaboration will be with an elite team of engineers, researchers, and commercial leaders, fostering a dynamic and multidisciplinary working environment.

Operations Impact: The operations impact is profound. You will be instrumental in translating high-level strategic visions into tangible, market-ready products and brands. Your work will directly influence the success of new AI initiatives, their ability to gain market validation, achieve scalable traction, and potentially lead to spin-offs attracting institutional backing. This role offers the chance to shape category-defining ventures from their inception.

Growth Opportunities:

• Venture Leadership: Potential to grow into a leadership role for a specific AI initiative, potentially leading to a spin-off with significant equity and operational oversight.

• Entrepreneurial Skill Development: Deep hands-on experience in building and scaling technology ventures from the ground up, honing entrepreneurial acumen.

• AI & Emerging Tech Expertise: Developing specialized knowledge and practical experience in cutting-edge AI applications and their market deployment.

• Strategic Influence: Direct involvement in strategic decision-making and roadmap development alongside seasoned entrepreneurs.

• Equity Appreciation: Significant upside potential through equity grants tied to the success of the ventures launched.

📝 Enhancement Note: The career analysis focuses on the "operations" aspect of the role, emphasizing its strategic importance, leadership potential, and the unique growth opportunities presented by a venture-building environment.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is your chosen workspace within Europe or the Americas, offering complete flexibility. The company culture emphasizes a virtual, collaborative environment focused on results rather than physical presence.

Office Location(s): While the role is remote, the company is headquartered in Berlin, Germany. Candidates are preferred to be based in Europe or the Americas, indicating a focus on time zone compatibility for collaboration.

Workspace Context:

• Autonomy & Flexibility: You will have the freedom to design your own productive workspace, with the flexibility to manage your hours around core collaboration times.

• Digital Collaboration Tools: Expect to utilize a suite of digital tools for communication, project management, design collaboration, and documentation (specifics would be detailed during onboarding).

• High-Impact Team Interaction: While remote, the emphasis on an "elite team" and direct founder reporting suggests regular, high-quality interactions through video conferencing and collaborative platforms. The environment is geared towards intense focus and collaborative problem-solving.

Work Schedule: While a standard 40-hour work week is implied, the culture prioritizes output and rapid execution. This means flexibility is key, with an expectation to be available for critical team syncs and to dedicate the necessary time to achieve aggressive milestones. The focus is on results rather than strict time tracking.

📝 Enhancement Note: The work environment description emphasizes the operational advantages and expectations of a fully remote, high-growth tech startup, focusing on flexibility, digital collaboration, and results-driven performance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements of a 0-to-1 builder and designer.

• Founder/Department Lead Interview: A deep dive into your experience, especially your 0-to-1 initiatives, strategic thinking, and ability to take extreme ownership. Expect questions about your approach to translating vision into execution.

• Skills Assessment/Case Study: You may be presented with a hypothetical scenario or a challenge related to launching a new AI initiative, requiring you to outline your design and brand strategy, execution roadmap, and potential challenges.

• Team/Cross-functional Interview: An opportunity to interact with potential collaborators (engineers, researchers) to assess cultural fit, communication style, and collaborative approach.

• Final Round: Likely with the department founder or a senior leader to discuss compensation, equity, and final expectations.

Portfolio Review Tips:

• Highlight 0-to-1 Impact: Clearly showcase projects where you were instrumental in launching something new. Quantify your impact with metrics on user acquisition, engagement, brand recognition, or market validation.

• Demonstrate Process & Ownership: Detail your end-to-end process, from initial concept and strategy to execution and iteration. Emphasize your proactive approach and ability to overcome obstacles.

• Strategic Rationale: For each project, explain the strategic thinking behind your design and brand decisions. How did your work align with business goals and market opportunities?

• Scalability Focus: If applicable, highlight how your designs and brand systems were built for scalability and future growth.

• Conciseness & Clarity: Present your portfolio in a well-organized, digestible format. Focus on the most relevant and impactful projects.

Challenge Preparation:

• Think Like an Operator: When presented with a challenge, focus on execution, speed, and market validation. How would you get to a Minimum Viable Product (MVP) and iterate quickly?

• Strategic Frameworks: Be ready to discuss how you would approach defining a strategic vision for a new AI product and translating it into a tangible brand and UI/UX plan.

• Risk Assessment: Identify potential risks and challenges in launching a new venture and propose mitigation strategies.

• Communication: Clearly articulate your thought process, assumptions, and proposed solutions. Be prepared to defend your strategic choices.

📝 Enhancement Note: The interview and portfolio review process is tailored to assess the operational execution capabilities and strategic thinking required for this 0-to-1 role, beyond just design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Principle, or similar tools for UI/UX design, wireframing, and interactive prototyping.

• Brand Development Tools: Tools for creating visual assets, style guides, and brand guidelines.

• Project Management & Collaboration: Tools like Jira, Asana, Trello, Notion, or Monday.com for roadmap execution, task management, and team coordination.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication and asynchronous updates.

• Video Conferencing: Zoom, Google Meet, or similar for remote meetings and collaborative sessions.

Analytics & Reporting:

• User Analytics: Tools like Google Analytics, Amplitude, Mixpanel, or Hotjar to track user behavior, engagement, and conversion rates.

• A/B Testing Tools: Optimizely, VWO, or built-in platform tools for testing design variations and optimizing user flows.

• Dashboarding Tools: Tableau, Power BI, Looker Studio (formerly Google Data Studio), or similar for visualizing key performance indicators (KPIs) and presenting insights.

CRM & Automation:

• While not a primary focus for a designer, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., HubSpot, Marketo) can be beneficial for understanding user journeys and data flow within the broader go-to-market strategy.

• Integration Tools: Awareness of how design and brand elements integrate with backend systems and user data platforms.

📝 Enhancement Note: This section outlines the likely technology stack, focusing on design tools and operational tools for project management and analytics, crucial for a remote, execution-focused role.

👥 Team Culture & Values

Operations Values:

• Extreme Ownership: Taking full responsibility for outcomes, driving initiatives from conception to completion without excuses.

• Bias for Action: Prioritizing rapid execution and learning over prolonged deliberation; getting things done efficiently.

• Data-Driven Impact: Basing decisions on market validation, user feedback, and measurable results to ensure strategic alignment and success.

• Innovation & Experimentation: Embracing new ideas, particularly in AI, and being willing to experiment and iterate to find optimal solutions.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, and feedback is constructive and valued across the team.

• Building from Scratch: A passion for creating and building new ventures, systems, and brands from the ground up.

Collaboration Style:

• Remote-First & Asynchronous: While real-time collaboration is important, the team likely relies heavily on asynchronous communication and documentation to accommodate different time zones and work styles.

• Direct & Candid: Expect straightforward communication focused on achieving goals efficiently. Feedback is likely direct and constructive, aimed at accelerating progress.

• Cross-Functional Synergy: A strong emphasis on breaking down silos between design, engineering, research, and commercial functions to ensure cohesive product and brand development.

• Shared Vision: All team members are aligned around the overarching goal of building successful, category-defining ventures.

📝 Enhancement Note: The culture and values are interpreted to align with a fast-paced, entrepreneurial, and execution-oriented environment common in venture building and GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity of 0-to-1: Navigating the inherent uncertainty and lack of established processes when building something entirely new. Requires comfort with ambiguity and a proactive approach to defining structure.

• Rapid Iteration & Pivots: The need to move extremely quickly means designs and strategies may need to be re-evaluated and changed frequently based on market feedback.

• Balancing Speed and Quality: Ensuring that rapid execution does not compromise essential quality in UI/UX and brand integrity.

• Remote Collaboration Dynamics: Effectively collaborating and building strong relationships with a distributed team across different time zones.

• Defining Scalability from Scratch: Architecting design systems and brand frameworks that can support unknown future growth trajectories.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining unparalleled experience in the full lifecycle of launching and scaling technology ventures.

• AI Specialization: Deepening knowledge and practical application of AI technologies and their user-facing implications.

• Entrepreneurial Leadership: Developing strategic thinking, leadership, and operational management skills essential for building successful companies.

• Cross-Disciplinary Mastery: Learning from and collaborating with experts in engineering, AI research, and commercial strategy.

• Equity & Upside: Direct financial benefit from the success of the ventures you help build.

📝 Enhancement Note: This section focuses on the operational challenges inherent in a startup/venture-building environment and the significant growth opportunities for professionals seeking to develop broad entrepreneurial and technical skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 initiative. What was your process for translating high-level vision into concrete execution roadmaps for design and brand?"

• "How would you approach building a brand identity and UI/UX for a novel AI product where the market is still emerging?"

• "Walk me through a situation where you had to make a significant design or brand decision with incomplete information. What was your rationale and outcome?"

• "How do you ensure scalability and maintain brand consistency when launching a new product rapidly in a high-growth environment?" Company & Culture Questions:

• "What excites you about EWOR's mission and the opportunity to build category-defining ventures?"

• "How do you thrive in a high-agency, low-red-tape environment? Give an example of when you took extreme ownership."

• "How do you approach collaboration and communication within a fully remote, international team?"

• "What are your expectations for leadership and mentorship in this role, given you'll be reporting to a serial entrepreneur?" Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories of impact. For each project, clearly define the problem, your solution, and the measurable results.

• Focus on Process & Strategy: Don't just show finished work; explain why you made certain decisions, your strategic thinking, and your execution process.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs and brand strategies.

• Demonstrate Ownership: Highlight your role and contributions, especially in situations where you had end-to-end responsibility.

• Tailor to AI & 0-to-1: Emphasize projects or aspects of your experience that are most relevant to launching new AI initiatives and building from scratch.

📝 Enhancement Note: Interview preparation advice is geared towards showcasing operational execution, strategic thinking, and the "builder" mentality crucial for this specific role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Teamtailor link.

• Portfolio Customization: Curate your portfolio to prominently feature your experience with 0-to-1 initiatives, AI-related projects (if any), and instances where you demonstrated extreme ownership and strategic execution. Focus on case studies that highlight your process and quantifiable impact.

• Resume Optimization: Ensure your resume clearly articulates your experience in UI/UX design, brand development, product strategy, and execution roadmapping. Use keywords such as "0-to-1," "AI," "venture building," "product launch," "brand strategy," and "execution."

• Prepare Your Narrative: Be ready to articulate your approach to building from scratch, your understanding of AI's potential, and how you translate strategic vision into tangible design and brand outcomes. Practice presenting your most impactful projects.

• Company Research: Familiarize yourself with EWOR GmbH, the backgrounds of its founders (Paul Müller, Petter Made), and their previous ventures. Understand the company's emphasis on high-growth, execution-driven environments and how your operational skills align with this culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.