AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Brussels, Belgium (Remote)

Job Type: Full-Time

Category: Operations - GTM Strategy & Execution

Date Posted: September 18, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within a cutting-edge AI Research Lab, driving strategic vision from concept to production.

• Architect scalable solutions and develop concrete execution roadmaps for rapid implementation and market validation.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders.

• Contribute to a high-growth environment focused on rapid traction and potential spin-off opportunities.

• Embrace maximum ownership and autonomy in shaping systems and driving strategy without corporate constraints.

📝 Enhancement Note: This role is positioned as a critical "builder" within a new department focused on AI Research. While the title is "UI/UX & Brand Designer," the core responsibilities and emphasis on "0-to-1 initiatives," "strategic vision," "execution roadmaps," and "scalable solutions" indicate a strong need for GTM (Go-To-Market) strategy and operational execution skills. The role requires a blend of design acumen with a deep understanding of product development lifecycle and business strategy, making it a key component of the Go-To-Market operations.

📈 Primary Responsibilities

• Spearhead the design and execution of foundational initiatives within the AI Research Lab, focusing on translating high-level strategic objectives into actionable product and brand strategies.

• Develop and refine comprehensive 0-to-1 execution roadmaps, ensuring alignment between innovative research outputs and market-ready product designs.

• Architect user-centric and scalable UI/UX solutions for new AI research products, ensuring seamless integration from prototype to production environments.

• Lead brand identity development and cohesive brand messaging for the AI Research Lab initiatives, ensuring consistent representation across all touchpoints.

• Drive critical milestones for rapid implementation, aiming to position the new department for significant growth and potential spin-off valuation.

• Collaborate closely with founders and cross-functional teams to foster a culture of rapid iteration, data-driven decision-making, and efficient execution.

• Define and implement key performance indicators (KPIs) for design and brand initiatives, tracking progress against strategic goals and market validation metrics.

📝 Enhancement Note: The responsibilities listed emphasize the "builder" and "executor" aspects of the role, aligning with GTM operations. The translation of strategic vision into concrete roadmaps and the focus on scaling solutions from prototype to production are core operational functions in launching new ventures or product lines.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, Business, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design, brand strategy, and product development, with a proven track record of leading 0-to-1 initiatives.

Required Skills:

• UI/UX Design Expertise: Proficient in designing intuitive, engaging, and user-friendly interfaces for complex applications, with a strong portfolio showcasing end-to-end design processes.

• Brand Strategy & Development: Proven ability to build and evolve brand identities, including visual systems, messaging, and brand guidelines.

• Product Prototyping & Development: Skilled in rapid prototyping tools and methodologies to quickly test and iterate on product concepts.

• Strategic Vision Translation: Ability to translate high-level business objectives and research findings into concrete design and execution roadmaps.

• Scalable Architecture Design: Understanding of designing systems and interfaces that can scale with user growth and technological advancements.

• Exceptional Communication: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas to diverse stakeholders.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a strong drive to take end-to-end ownership of projects.

• Project Management Fundamentals: Ability to manage multiple tasks, prioritize effectively, and drive projects to completion within aggressive timelines.

Preferred Skills:

• AI/Machine Learning Domain Knowledge: Familiarity with AI research concepts, applications, and user needs within this domain.

• Experience in High-Growth Startups: Prior experience in fast-paced, entrepreneurial environments with a focus on rapid iteration and market validation.

• Cross-functional Collaboration: Proven ability to work effectively with engineering, research, and commercial teams.

• Data Analysis & Interpretation: Ability to leverage user data and market insights to inform design decisions and measure impact.

📝 Enhancement Note: The emphasis on "high-agency builder mindset" and "end-to-end ownership" strongly suggests this role requires individuals who can operate with significant autonomy, a hallmark of effective operations professionals tasked with driving new initiatives. The combination of design and strategic execution aligns with GTM operations, where design thinking fuels market entry strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Initiative Case Studies: Demonstrate experience in taking a concept from initial idea through research, design, prototyping, and initial launch. Highlight the problem, your solution, the process, and the outcomes.

• UI/UX Design Process Documentation: Showcase detailed examples of user research, wireframing, prototyping, user testing, and final UI design for complex applications.

• Brand Identity Development: Present examples of brand strategy, visual identity creation (logos, color palettes, typography), and brand guideline development.

• Scalability & Architecture Considerations: Include examples where design decisions considered future scalability and system integration.

• Impact Metrics: Quantify the impact of your design and brand work with relevant metrics (e.g., user adoption, engagement, brand recognition, conversion rates, efficiency gains).

Process Documentation:

• Design Thinking & User-Centric Methodologies: Documented application of design thinking principles and user-centric approaches in your past projects.

• Agile Development Integration: Examples of how your design processes integrated with agile software development methodologies.

• Cross-functional Workflow Design: Illustrate how you have collaborated and designed workflows with engineering, product management, and marketing teams.

📝 Enhancement Note: The requirement for a portfolio emphasizing "0-to-1 initiatives," "scalability," and "impact metrics" is crucial for operations roles. It signifies the need for candidates to demonstrate not just creative output but also strategic thinking, process implementation, and measurable business results, which are core to GTM and Revenue Operations.

💵 Compensation & Benefits

Salary Range: Given the role's emphasis on high-impact, remote work in cutting-edge AI research, and direct collaboration with serial entrepreneurs, a competitive salary range is expected. For a designer with 5-10 years of experience in Europe, a typical range would be €60,000 - €90,000 annually, depending on specific location within Europe, proven expertise, and negotiation. For candidates in the Americas, this could translate to USD $70,000 - $110,000 annually.

Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and responsibility.

• Equity Upside: Significant opportunity for stock options or equity, aligning personal success with company growth.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas.

• Direct Impact: Opportunity to shape and lead critical initiatives from inception.

• World-Class Team: Collaboration with experienced founders and top-tier talent.

• Autonomy & Ownership: Maximum freedom to architect systems and drive strategy.

Working Hours: Approximately 40 hours per week, with flexibility due to the remote nature and the demands of a high-growth, 0-to-1 environment. Emphasis will be on output and achieving milestones rather than strict adherence to hourly tracking.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for experienced UI/UX and Brand Designers in remote roles across Europe and the Americas, considering the company's backing by successful serial entrepreneurs and the "high-growth" environment. Equity upside is a significant component, typical for early-stage or rapidly scaling ventures.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence Research, Venture Building. EWOR GmbH is positioned at the forefront of innovation, focusing on building category-defining ventures in advanced technology domains like AI.

Company Size: While specific numbers are not provided, the context of launching "cutting-edge new initiatives" and a "new department" suggests a dynamic, possibly lean or rapidly scaling organization, likely with a strong startup culture.

Founded: The company's leadership includes serial entrepreneurs with significant exits (Adjust, SumUp), indicating a foundation built on experience and a proven methodology for venture creation.

Team Structure:

• Departmental Focus: The role is within a newly established department dedicated to AI Research.

• Reporting: Direct reporting to the department founder, who is a serial entrepreneur.

• Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders, emphasizing a cross-functional, execution-oriented approach.

Methodology:

• 0-to-1 Execution: A strong emphasis on building new initiatives from the ground up, focusing on rapid implementation and market validation.

• High-Growth Focus: Prioritization of achieving strong market validation and scalable traction at speed.

• Data-Driven & Execution-Oriented: Emphasis on good ideas and fast execution over bureaucratic processes.

• Ownership & Autonomy: Empowering individuals with maximum ownership and autonomy.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is clearly defined by its entrepreneurial roots, focus on innovation, and a bias for action. For operations professionals, this means an environment that rewards initiative, results, and the ability to navigate ambiguity.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor or early-stage lead position within a new venture. It's an opportunity to establish foundational design and brand operations for a high-potential AI research initiative. The scope is broad, encompassing strategy, execution, and potentially team building as the department scales.

Reporting Structure: The candidate will report directly to the department founder, providing high visibility and direct access to leadership. This structure is typical of early-stage operations roles where direct impact and influence are paramount.

Operations Impact: The operations impact is direct and significant. The role is crucial in translating research into tangible products and a coherent brand presence, which are fundamental to market entry, user adoption, and securing future investment or spin-off opportunities. Success in this role directly contributes to the commercial viability and growth trajectory of the AI Research Lab.

Growth Opportunities:

• Foundational Role: Opportunity to be a foundational member of a new department, shaping its design and brand operations from the outset.

• Leadership Potential: As the department grows, there will be opportunities to build and lead a design and brand team.

• Skill Expansion: Broaden expertise from UI/UX and Brand Design into GTM strategy, product development lifecycle management, and venture scaling.

• Entrepreneurial Experience: Gain invaluable experience in a high-growth, venture-backed environment, working alongside serial entrepreneurs.

• Potential Spin-off: Opportunity to contribute to a venture that could eventually spin off, offering further growth and equity potential.

📝 Enhancement Note: The growth trajectory outlined focuses on building operational capabilities and leadership within a startup context, offering a path beyond traditional design roles into strategic operations and venture building.

🌐 Work Environment

Office Type: 100% Remote. This arrangement offers significant flexibility and requires a self-disciplined and proactive approach to work.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas. This is likely due to time zone considerations for collaboration and potential future legal or operational requirements.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes close collaboration through digital tools. Expect frequent virtual meetings, shared document platforms, and project management software.

• Tools & Technology: Access to modern design and collaboration tools will be essential. The company will likely provide necessary software licenses.

• Team Interaction: Opportunities for interaction will be through scheduled video calls, team syncs, and asynchronous communication channels, fostering a connected remote team dynamic.

Work Schedule: Flexible working hours, approximately 40 hours per week, with an emphasis on achieving results and meeting project milestones. This allows for integration with personal schedules but requires strong time management and accountability.

📝 Enhancement Note: The remote-first, cross-continental nature of this role requires a high degree of self-management and asynchronous communication proficiency, common traits for successful operations professionals in global organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio, focusing on alignment with the required skills and mindset.

• Founder/Leadership Interviews: In-depth discussions about your experience, approach to 0-to-1 initiatives, design philosophy, and strategic thinking. Expect questions around how you translate vision into execution and your experience with building from scratch.

• Portfolio Presentation: A dedicated session to walk through your portfolio, highlighting specific case studies that demonstrate your ability to lead design and brand initiatives from concept to execution. Focus on your process, decision-making, and quantifiable outcomes.

• Technical/Skills Assessment (Potential): A case study or design challenge to assess your practical skills, problem-solving abilities, and approach to complex design problems within the AI research context.

• Cultural Fit & Team Collaboration: Discussions to assess your alignment with the company's high-agency, entrepreneurial culture and your ability to collaborate effectively in a remote, fast-paced environment.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best demonstrate your ability to lead 0-to-1 initiatives, solve complex design problems, and build brands.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the challenges you faced, the solutions you implemented, and the measurable results or impact.

• Highlight Strategy: Emphasize how your design and brand decisions supported the overall strategic goals of the initiative.

• Showcase Process: Clearly illustrate your design thinking, user research, prototyping, and iteration processes.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the effectiveness of your work.

• Tailor to the Role: Ensure your portfolio examples resonate with the AI Research Lab context and the company's focus on innovation and rapid growth.

Challenge Preparation:

• Understand the Context: Research EWOR GmbH, its founders, and the broader AI research landscape.

• Practice Explaining Your Process: Be ready to articulate your design and brand strategy process clearly and concisely.

• Prepare for "How Would You..." Questions: Think about how you would approach designing a user interface for an AI research tool or building a brand for a nascent AI lab.

• Focus on Problem-Solving: Be ready to discuss how you approach challenges, overcome obstacles, and make decisions in ambiguous situations.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is a direct reflection of operations hiring practices, where demonstrable impact and process are key evaluation criteria.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar industry-standard UI/UX design and vector graphics tools.

• Prototyping Tools: Figma, InVision, Axure, Principle, or similar for creating interactive prototypes.

• Brand Identity Tools: Familiarity with tools for brand asset management and guideline creation.

Analytics & Reporting:

• User Analytics: Google Analytics, Amplitude, Mixpanel, or similar for tracking user behavior and engagement within product interfaces.

• Data Visualization: Tools like Tableau, Power BI, or even advanced Excel/Google Sheets for presenting design-related performance metrics.

CRM & Automation:

• Project Management: Jira, Asana, Trello, Monday.com, or similar for managing tasks, workflows, and project timelines.

• Collaboration Platforms: Slack, Microsoft Teams for communication.

• Documentation Tools: Confluence, Notion, Google Workspace for knowledge sharing and process documentation.

📝 Enhancement Note: Proficiency in modern design tools is expected, but the mention of project management and collaboration platforms highlights the operational aspect of the role, requiring seamless integration with team workflows.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A core value is taking extreme end-to-end ownership and demonstrating a high-agency builder mindset. This translates to proactive problem-solving and accountability.

• Execution & Speed: The culture prioritizes rapid execution and fast iteration over bureaucracy. Good ideas and swift implementation are highly valued.

• Innovation & Cutting-Edge: A commitment to working on cutting-edge domains like AI research and building category-defining ventures.

• Collaboration & Teamwork: Despite the remote setup, a strong emphasis on collaborating with an elite team of engineers, researchers, and commercial leaders.

• Impact & Results: Focus on achieving strong market validation and scalable traction, with success measured by tangible outcomes.

Collaboration Style:

• Remote-First & Asynchronous: Expect a collaborative style that leverages digital tools for communication and project management, accommodating different time zones.

• Cross-Functional Integration: Close working relationships with technical and commercial teams, requiring clear communication and understanding of diverse perspectives.

• Feedback-Oriented: A culture that encourages open feedback for rapid improvement and iteration on designs and strategies.

• Direct Communication: Due to the lean structure and experienced leadership, expect direct and transparent communication channels.

📝 Enhancement Note: The values emphasize an entrepreneurial, results-driven approach that is highly sought after in operations roles, particularly those focused on new business initiatives or product launches.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing design and brand operations for a new AI Research Lab initiative with limited existing infrastructure. This requires significant foundational work and strategic foresight.

• Balancing Innovation and Scalability: Effectively translating cutting-edge AI research into user-friendly interfaces and a coherent brand that can scale is a complex design and operational challenge.

• Remote Collaboration Dynamics: Ensuring effective communication, alignment, and team cohesion within a fully remote, cross-continental team.

• Navigating Ambiguity: Working in a 0-to-1 environment means dealing with inherent ambiguity and evolving requirements, demanding adaptability and resilience.

Learning & Development Opportunities:

• Strategic Operations Development: Gain hands-on experience in GTM strategy, product launch operations, and venture scaling by working directly with founders.

• AI Domain Expertise: Deepen understanding of AI research concepts and their practical applications through immersion in the lab's work.

• Leadership & Team Building: Opportunity to shape and potentially lead a design and brand function as the department grows.

• Entrepreneurial Skillset: Hone skills in rapid prototyping, market validation, and building high-growth ventures.

• Networking: Build relationships with serial entrepreneurs, leading engineers, and researchers in the AI space.

📝 Enhancement Note: The challenges presented are typical of early-stage operational roles, where the ability to overcome ambiguity and build processes from the ground up is a key differentiator. The growth opportunities are substantial for those seeking to move beyond pure design into strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a completely new concept and turning it into a viable product design and brand identity." (Focus on 0-to-1 methodology, user research, prototyping, and brand strategy.)

• "How would you balance the need for rapid iteration in a startup environment with ensuring the scalability and robustness of your designs?" (Highlight agile processes, modular design principles, and future-proofing.)

• "Imagine you're tasked with designing the user interface for a novel AI research tool. What are your first steps, and how would you gather requirements from researchers and engineers?" (Showcase user-centric approach, stakeholder engagement, and iterative design.) Company & Culture Questions:

• "What excites you most about EWOR GmbH and our focus on AI research?" (Demonstrate research into the company and its mission.)

• "How do you thrive in a high-agency, autonomous work environment? Provide an example of when you took significant ownership of a project." (Prepare a specific anecdote demonstrating initiative and end-to-end responsibility.)

• "Describe your experience working in a remote-first or distributed team. What strategies do you use to ensure effective collaboration and communication?" (Focus on practical remote work best practices.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear problem-solution-outcome structure. Start with the business context, your specific role and challenges, your design and brand strategy, the execution, and finally, the results and learnings.

• Emphasize Your Process: Don't just show the final product; walk through your thinking: user research, ideation, wireframing, prototyping, testing, iteration, and brand development.

• Quantify Everything: Present metrics that demonstrate the impact of your work. If direct metrics aren't available, discuss projected impact or qualitative feedback.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and how your work aligned with business objectives.

• Showcase Strategic Thinking: Articulate why you made certain design or brand choices, linking them back to the project's goals and user needs.

📝 Enhancement Note: Interview preparation for this role blends traditional design assessment with operational and strategic evaluation, requiring candidates to demonstrate not only creative skill but also business acumen and execution capability.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant 0-to-1 initiative case studies, brand development projects, and examples of designing for scalability. Specifically showcase how you've translated strategic vision into tangible design outcomes.

• Resume Optimization: Ensure your resume clearly articulates your experience in high-growth environments, your ability to take end-to-end ownership, and your proficiency in UI/UX and brand strategy. Use keywords from the job description such as "0-to-1 initiatives," "scalable solutions," "strategic vision," and "high-agency builder."

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on clear storytelling, process articulation, and quantifiable results. Be ready to discuss your strategic thinking behind design and brand decisions.

• Company Research: Thoroughly research EWOR GmbH, its founders (Paul Müller, Petter Made), their previous ventures, and the broader AI research landscape. Understand their stated values of ownership, high-growth, and execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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