AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100% Remote)

Company: EWOR GmbH

Location: Helsinki, Finland (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations (with a focus on design and brand strategy for new initiatives)

Date Posted: 2026-09-25

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within an AI Research Lab, focusing on UI/UX and Brand Design to establish new ventures.

• Translate high-level strategic vision into concrete execution roadmaps, driving rapid implementation from prototype to production for innovative AI projects.

• Architect scalable design solutions and drive critical milestones to position new departments for rapid growth and potential spin-offs.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders to build category-defining ventures.

• Drive brand identity and user experience design for cutting-edge AI research initiatives, ensuring a cohesive and impactful market presence.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities and company context (backed by serial entrepreneurs with a focus on "0-to-1 initiatives" and "building from the ground up") suggest a strategic, operational role. This designer will be instrumental in shaping the foundational elements of new ventures, requiring a blend of design expertise and a "builder mindset" akin to a GTM Operations or Product Operations role, but with a design-centric focus. The role emphasizes execution, scalability, and strategic translation, which are hallmarks of operations functions.

📈 Primary Responsibilities

• Spearhead the design and execution of user interface (UI) and user experience (UX) for AI research lab projects, ensuring intuitive and effective user flows.

• Develop and implement a cohesive brand identity and visual language for new AI initiatives, encompassing logos, style guides, and marketing collateral.

• Translate complex AI concepts and research findings into accessible and engaging user interfaces and brand narratives.

• Create high-fidelity prototypes and mockups to effectively communicate design concepts and gather stakeholder feedback.

• Drive the end-to-end design process from ideation and concept development through to final production and implementation, ensuring scalability and maintainability.

• Collaborate closely with engineering and research teams to ensure design feasibility and seamless integration of UI/UX elements into the product.

• Conduct user research and usability testing to iterate on designs and optimize user satisfaction and engagement metrics.

• Contribute to the strategic roadmap by providing design insights that align with business objectives and market validation goals.

• Manage design assets and brand guidelines, ensuring consistency across all touchpoints and platforms.

• Support the development of pitch decks and presentations for potential investors, showcasing the product's user experience and brand appeal.

📝 Enhancement Note: The description emphasizes "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones." For a design role, this translates to not just creating aesthetics but also defining design systems, establishing brand frameworks, and ensuring the design process itself is scalable and repeatable for future ventures. This requires an operational mindset focused on process, efficiency, and strategic impact.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is preferred, though equivalent practical experience will be strongly considered. Experience:

• 5-10 years of professional experience in UI/UX design and brand design, with a significant portion focused on launching new products or initiatives from the ground up.

• Proven experience working in fast-paced, high-growth environments, ideally within tech startups or innovation labs. Required Skills:

• UI/UX Design Expertise: Deep understanding of user-centered design principles, wireframing, prototyping, and usability testing. Proficiency in industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design & Strategy: Ability to develop compelling brand identities, visual systems, and style guides that resonate with target audiences. Experience in brand storytelling and market positioning.

• Product Development Lifecycle: Familiarity with the end-to-end product development process, from ideation and concept to implementation and iteration.

• Strategic Vision Translation: Capacity to translate high-level business objectives and technical concepts into actionable design roadmaps and tangible user experiences.

• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and collaborate effectively with cross-functional teams, including engineers, researchers, and leadership.

• High-Agency Builder Mindset: A proactive, self-starter attitude with a proven track record of taking extreme end-to-end ownership of design initiatives.

Preferred Skills:

• Experience designing for AI/ML products or research labs.

• Familiarity with design systems and their implementation.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with developers.

• Experience in motion graphics or animation for UI elements.

• Portfolio showcasing successful brand launches and impactful UI/UX projects.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" are critical for this role, indicating a need for someone who can operate autonomously and drive projects forward without constant supervision. This aligns with a senior or lead design position that also carries operational responsibilities for the design function within new initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Initiative Case Studies: Demonstrate experience in conceptualizing and launching new products or brands from scratch, highlighting the initial ideation, design strategy, and execution phases.

• Brand Identity Development: Showcase comprehensive brand identity projects, including logo design, color palettes, typography, and brand guidelines, with an explanation of the strategic rationale.

• UI/UX Design Projects: Present detailed case studies of complex UI/UX designs, including user flows, wireframes, prototypes, and final interface designs, with a focus on problem-solving and user impact.

• Scalable Design Systems: Examples of how you have contributed to or built scalable design systems or component libraries that ensure consistency and efficiency across multiple products or platforms.

• Impact & Metrics: Quantify the impact of your design work where possible, using metrics related to user engagement, conversion rates, brand recognition, or efficiency improvements.

Process Documentation:

• Design Workflow Optimization: Document your approach to streamlining design processes, from initial brief to final handoff, emphasizing efficiency and collaboration.

• Prototyping & Iteration: Showcase your methodology for rapid prototyping, user testing, and iterative design improvements, highlighting how you use feedback to refine solutions.

• Brand Implementation Strategy: Outline your strategy for rolling out and maintaining brand consistency across various touchpoints and platforms, especially in a remote or distributed team environment.

📝 Enhancement Note: Given the "0-to-1" and "scalable solutions" focus, a portfolio that demonstrates not just finished designs but also the process behind them—how they were conceived, iterated upon, and scaled—will be crucial. This includes showing how design systems and brand guidelines were established and maintained.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced UI/UX & Brand Designers in remote roles across Europe and the Americas, and considering the seniority implied by "5-10 years experience" and "lead and execute core 0-to-1 initiatives," a competitive salary range would be estimated between €70,000 - €110,000 annually. This range accounts for the high-impact nature of the role, the required autonomy, and the potential for significant upside. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market value.

• Equity Upside: Significant stock options or equity participation, reflecting the high-growth, entrepreneurial nature of EWOR's ventures.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and global talent acquisition.

• Direct Impact: Opportunity to shape and build new ventures from the ground up, reporting directly to experienced serial entrepreneurs.

• Professional Development: Access to cutting-edge projects and technologies, fostering continuous learning and skill enhancement in AI and design.

• World-Class Team: Collaboration with elite engineers, researchers, and commercial leaders.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. However, the role emphasizes output and execution over strict adherence to hours, allowing for flexibility in scheduling to accommodate remote work across different time zones.

📝 Enhancement Note: The "Competitive compensation & upside" and "Equity upside" are explicitly mentioned. The salary range is an estimation based on typical market rates for similar roles and experience levels in the specified geographic regions, factoring in the remote nature and the company's backing by successful serial entrepreneurs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Research, Venture Building), Entrepreneurship, Design. EWOR GmbH operates at the forefront of innovation, focusing on launching and scaling new technology ventures, particularly in the AI research space. This environment is characterized by rapid development, strategic execution, and a strong entrepreneurial spirit.

Company Size: EWOR GmbH is likely a lean, agile organization, possibly a holding company or incubator, supporting multiple "0-to-1" initiatives. The specific department focused on AI Research Lab will be a new, small, and high-impact team. This size fosters direct collaboration and reduces hierarchical barriers.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a strong foundation built on proven success in scaling tech ventures. This history suggests a culture that values rapid execution, innovation, and impactful outcomes.

Team Structure:

• AI Research Lab Team: This will be a core, high-impact team composed of a department founder, world-class engineers, researchers, and commercial leaders, with this UI/UX & Brand Designer playing a pivotal role.

• Reporting: Direct reporting to the department founder, ensuring close alignment with strategic direction and rapid decision-making.

• Cross-functional Collaboration: Extensive collaboration with engineering and research teams is essential to translate AI concepts into user-friendly designs and cohesive brand experiences.

Methodology:

• Agile & Lean Execution: Emphasis on rapid prototyping, fast iteration, and minimal bureaucracy ("No PowerPoint presentations, no 7 layers of approval. Good ideas and fast execution are what matter.").

• Data-Driven Validation: Focus on achieving strong market validation and scalable traction quickly, implying a need for design decisions to be informed by user feedback and market insights.

• Ownership & Autonomy: Maximum ownership is granted to individuals, allowing for complete autonomy in architecting systems and driving strategy from "0 to 1."

Company Website: https://eworgmbh.teamtailor.com/

📝 Enhancement Note: The company culture is described as high-growth, execution-focused, and entrepreneurial, with a strong emphasis on ownership and speed. This means the design role will be less about corporate processes and more about driving tangible results for new ventures.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead/Senior Designer with significant operational influence. It's not just about executing design tasks but about architecting the design function for new ventures, making strategic contributions, and driving "0-to-1" initiatives. This level requires a blend of deep design expertise and a strategic, operational mindset.

Reporting Structure: Reporting directly to the department founder, a seasoned entrepreneur, provides direct exposure to high-level decision-making and strategic planning. This offers a unique opportunity for mentorship and learning from experienced founders.

Operations Impact: The UI/UX & Brand Designer will have a direct and substantial impact on the success of new AI research ventures. Their work will be critical for market validation, user adoption, investor attraction, and establishing a strong market presence. The design and brand strategy will be foundational to the venture's identity and success.

Growth Opportunities:

• Venture Spin-off Potential: Successful ventures may spin off, offering opportunities to lead design teams within a dedicated company or take on more senior leadership roles.

• Skill Expansion: Deepen expertise in AI/ML design, build comprehensive design systems, and gain experience in venture scaling and entrepreneurship.

• Leadership Development: Opportunity to influence and mentor future design hires as new initiatives grow. Potential to transition into Product Design leadership roles within a rapidly expanding portfolio of ventures.

• Entrepreneurial Experience: Gain invaluable experience in building businesses from the ground up, working alongside successful serial entrepreneurs.

📝 Enhancement Note: The emphasis on "0-to-1," "scalable solutions," and "potential spin-off" suggests a career path that can lead to significant leadership opportunities within new, independent ventures, rather than just incremental growth within a single established company.

🌐 Work Environment

Office Type: 100% remote, with no specified physical office requirement. This indicates a distributed workforce model.

Office Location(s): While the job is remote, candidates are required to be based in Europe or the Americas. This facilitates collaboration across common business hours and legal/compliance considerations.

Workspace Context:

• Distributed Collaboration: The environment relies heavily on digital collaboration tools and asynchronous communication. Expect to use platforms for project management, design reviews, and team communication.

• Technology Stack: Access to modern design and collaboration tools will be provided, enabling efficient remote work. The focus will be on tools that facilitate rapid iteration and clear communication.

• Team Interaction: While remote, there will be opportunities for regular virtual interaction with the core team, including video calls, design critiques, and strategy sessions. The culture encourages direct and frequent communication.

Work Schedule: Flexible, but with an expectation of availability during core business hours within Europe or the Americas for effective collaboration. The emphasis is on delivering results rather than adhering to rigid schedules.

📝 Enhancement Note: The remote-first nature means that the candidate must be self-disciplined and adept at using digital tools to maintain strong communication and collaboration with a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with required skills and experience.

• Portfolio Presentation & Discussion: Candidates will likely present key case studies from their portfolio, focusing on their role in 0-to-1 initiatives, brand development, and UI/UX problem-solving. Be prepared to discuss strategic rationale, design process, and impact.

• Skills Assessment: Potential for a design challenge or a deep dive into specific UI/UX or brand strategy scenarios relevant to AI research labs. This might involve problem-solving exercises or discussions on translating complex concepts.

• Founder/Leadership Interview: A final interview with the department founder or senior leadership to assess cultural fit, strategic thinking, and alignment with the entrepreneurial, high-agency mindset.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Clearly showcase projects where you were instrumental in defining and launching new products or brands from inception.

• Demonstrate Strategic Thinking: Explain the "why" behind your design decisions, linking them to business goals, user needs, and market context.

• Showcase Brand Building: Present comprehensive brand identity work, explaining how you developed a cohesive and impactful brand narrative.

• Detail UI/UX Process: Walk through your user research, wireframing, prototyping, and testing methodologies, emphasizing problem-solving and iterative improvements.

• Quantify Impact: If possible, include metrics that demonstrate the success of your designs (e.g., user engagement, conversion rates, brand recognition).

• Tailor to AI: If you have experience with complex technical domains or AI, highlight this. If not, demonstrate your ability to quickly grasp and translate complex concepts.

Challenge Preparation:

• Understand AI Research: Familiarize yourself with common AI research concepts and potential user interfaces for interacting with AI systems or research data.

• Practice Problem-Solving: Be ready to tackle hypothetical design challenges related to user experience for AI products or branding for innovative tech ventures.

• Articulate Strategy: Prepare to discuss your approach to developing design strategies for nascent ventures and how you would ensure scalability and brand consistency.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives" and "high-agency builder mindset" means interviewers will be looking for candidates who can independently define problems, strategize solutions, and execute them effectively, not just follow instructions.

🛠 Tools & Technology Stack

Primary Design Tools:

• UI/UX Design: Figma, Sketch, Adobe XD (proficiency in at least one is expected).

• Prototyping: InVision, Figma, ProtoPie, or similar tools for creating interactive prototypes.

• Graphic Design & Branding: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Collaboration & Project Management: Jira, Asana, Trello, Slack, Notion (familiarity with tools used for distributed team collaboration).

Analytics & Reporting (for Design Insights):

• User Analytics: Google Analytics, Mixpanel, Amplitude (understanding how to interpret user data to inform design decisions).

• Heatmaps & Session Replays: Hotjar, FullStory (for understanding user behavior on interfaces).

CRM & Automation (Contextual Understanding):

• While not directly a CRM role, understanding how user interfaces integrate with backend systems and data pipelines can be beneficial. Familiarity with how CRM data might influence user journeys or product features.

📝 Enhancement Note: Proficiency in leading design tools like Figma is almost a given. The emphasis on "scalable solutions" and "0-to-1" suggests a need for a designer who understands how to build and maintain design systems, which often integrate with development workflows.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Taking full responsibility for outcomes and driving initiatives forward independently.

• Speed & Execution: Prioritizing rapid iteration and fast execution over lengthy deliberation.

• Innovation & Entrepreneurship: A drive to build new, category-defining ventures and embrace cutting-edge technologies.

• Data-Driven Decision Making: Using insights from user feedback and market validation to guide design and strategic choices.

• Collaboration & Transparency: Open communication and close teamwork within a distributed, high-performance environment.

Collaboration Style:

• Asynchronous & Synchronous: Effective use of both scheduled meetings and asynchronous communication tools (Slack, email, project management platforms) to ensure productivity across time zones.

• Direct & Constructive Feedback: A culture that values direct feedback for rapid improvement and problem-solving.

• Cross-functional Integration: Close working relationships with engineers and researchers to ensure design is integrated seamlessly into product development.

📝 Enhancement Note: The company’s ethos is clearly driven by entrepreneurial success and rapid iteration. The culture will likely be demanding but rewarding, with a focus on empowering individuals to make significant contributions.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in 0-to-1: Navigating the inherent uncertainty of building new ventures from scratch, where requirements and strategies may evolve rapidly.

• Translating Complex AI: Effectively communicating and designing for advanced AI research concepts that may be abstract or highly technical.

• Building from Scratch: Establishing design systems, brand guidelines, and user experiences without existing frameworks or precedents.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote, fast-paced environment.

Learning & Development Opportunities:

• AI & ML Domain Expertise: Gaining deep insights into AI research and its applications, becoming a specialist in designing for this domain.

• Venture Building & Entrepreneurship: Learning firsthand from serial entrepreneurs about scaling businesses from concept to market leadership.

• Design Systems & Scalability: Developing expertise in creating robust, scalable design systems that can support multiple ventures.

• Strategic Design Leadership: Opportunities to influence product strategy and contribute to the overall business direction of new initiatives.

📝 Enhancement Note: The challenges are directly tied to the "0-to-1" nature of the work and the cutting-edge domain, presenting significant opportunities for personal and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a new product or brand from 0 to 1. What were the key challenges, and how did you overcome them?" (Focus on your process, decision-making, and impact.)

• "How would you approach developing a brand identity for a new AI Research Lab initiative, considering its cutting-edge nature and target audience?" (Showcase your strategic brand thinking.)

• "Imagine you need to design a user interface for a complex AI model that generates novel scientific hypotheses. What would be your process, and what key user experience considerations would you prioritize?" (Demonstrate your ability to translate technical concepts into user-friendly designs.) Company & Culture Questions:

• "What excites you most about EWOR's mission and its approach to building new ventures?" (Show your understanding of their entrepreneurial, execution-focused culture.)

• "How do you ensure effective collaboration and communication within a fully remote, fast-paced team?" (Highlight your remote work best practices.)

• "How do you balance creative vision with the need for rapid execution and market validation?" (Align your approach with their "no red tape" philosophy.) Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives, detailing the problem, your approach, the solution, and the outcome/impact.

• Focus on Ownership: Emphasize your individual contributions and the end-to-end ownership you took.

• Strategic Rationale: Be ready to articulate the strategic reasoning behind your design choices, not just the aesthetic outcomes.

• Scalability: For design systems or brand guidelines, explain how they were built for scalability and future growth.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most impactful aspects for this specific role.

📝 Enhancement Note: Interviewers will be looking for a candidate who embodies the "high-agency builder mindset" and can articulate their value proposition in terms of driving tangible results for new ventures.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the EWOR GmbH teamtailor page.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating 0-to-1 initiative leadership, brand development, and complex UI/UX problem-solving. Highlight any experience with AI or technical domains.

• Resume Optimization: Tailor your resume to emphasize "builder mindset," "end-to-end ownership," "strategic vision," and "rapid execution." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and ability to work autonomously in a remote, fast-paced environment. Prepare specific examples for common interview questions related to building from scratch and collaborating across functions.

• Company Research: Understand EWOR GmbH's mission, its founders' backgrounds (Adjust, SumUp), and their focus on launching innovative ventures. Familiarize yourself with their emphasis on speed and execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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