AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Stockholm, Sweden (Remote)

Job Type: Full-Time

Category: UI/UX Design, Brand Design, Product Development, Operations Strategy

Date Posted: 2026-09-25

Experience Level: Mid-Level to Senior (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead UI/UX and Brand Design initiatives for cutting-edge AI Research Lab projects, driving 0-to-1 product development from concept to production.

• Translate high-level strategic vision into actionable execution roadmaps, ensuring rapid implementation and market validation.

• Architect scalable solutions and define critical milestones for new department initiatives, aiming for rapid growth and potential spin-offs.

• Collaborate directly with department founders and an elite team of engineers, researchers, and commercial leaders in a high-growth, autonomous environment.

• Contribute to category-defining ventures backed by experienced serial entrepreneurs with proven track records in building successful technology companies.

📝 Enhancement Note: This role is positioned as a "builder" and "operator" within a startup-like environment, emphasizing end-to-end ownership and rapid execution. The "AI Research Lab UI/UX & Brand Designer" title, combined with the "0-to-1 initiatives" and "architect scalable solutions" responsibilities, suggests a need for strategic design thinking that directly supports product development and operational efficiency within a new venture. The emphasis on "maximum ownership" and "no corporate red tape" points towards a role where the candidate will be instrumental in shaping processes and product direction from the ground up.

📈 Primary Responsibilities

• Lead the design strategy and execution for user interfaces (UI) and user experiences (UX) within the AI Research Lab, ensuring intuitive and effective product interactions.

• Develop and maintain a strong brand identity for new initiatives, ensuring consistency across all touchpoints and communication channels.

• Translate complex AI research concepts into user-friendly designs and compelling brand narratives.

• Create detailed wireframes, mockups, prototypes, and high-fidelity designs that effectively communicate product vision and functionality.

• Collaborate closely with product managers, engineers, and researchers to define user requirements, iterate on designs, and ensure successful product launches.

• Drive the end-to-end design process, from user research and concept generation to final visual design and implementation support.

• Contribute to the development of scalable systems and infrastructure, ensuring design solutions are robust and adaptable for future growth.

• Participate in strategic roadmap planning, providing design expertise to inform product direction and prioritization.

• Ensure design outputs align with business objectives and contribute to achieving strong market validation and scalable traction.

• Maintain excellent verbal and written communication in English to effectively present design concepts and collaborate with a global, remote team.

📝 Enhancement Note: The responsibilities are framed around a "0-to-1" initiative, indicating a focus on foundational design work, rapid prototyping, and establishing core brand elements for a new venture. The emphasis on "scalable solutions" and "critical milestones" implies that the design work must consider long-term viability and growth potential, directly impacting the operational readiness of new products.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Graphic Design, UI/UX Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX design and brand design, with a strong portfolio showcasing end-to-end product design and brand development.

• Proven experience in a 0-to-1 product development environment, demonstrating the ability to build and launch new initiatives from scratch.

• Experience working within technology or research-focused organizations, ideally with exposure to AI or complex technical domains. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, interaction design, and usability testing.

• Brand Design: Strong understanding of brand strategy, visual identity development, logo design, and brand guideline creation.

• Strategic Vision Translation: Ability to translate high-level business and research objectives into concrete design solutions and execution roadmaps.

• Product Prototyping: Proficiency in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• Scalable Architecture Awareness: Understanding of how design choices impact system scalability and future development needs.

• Execution & Project Management: Demonstrated ability to manage design projects from inception to completion, adhering to timelines and delivering high-quality results.

• Communication Skills: Excellent verbal and written English communication, with the ability to articulate design decisions and rationale clearly to technical and non-technical stakeholders.

• High-Agency Builder Mindset: Proactive, self-driven individual with a strong bias for action and a proven ability to take ownership.

Preferred Skills:

• Experience in the AI or Machine Learning research domain.

• Familiarity with design systems and their implementation.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience working in a fully remote, distributed team environment.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" AI salary range and the description emphasizing "proven domain expertise" and "end-to-end ownership," suggesting a need for seasoned professionals capable of independent operation and strategic input. The emphasis on "builder mindset" and "0-to-1 initiatives" implies a preference for candidates who can establish processes and design frameworks rather than just execute within existing ones.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your process from problem identification to final solution for both UI/UX and Brand Design projects.

• 0-to-1 Initiative Examples: Highlight projects where you were instrumental in launching a new product, service, or brand from its initial stages.

• Scalability Considerations: Demonstrate how your design solutions were built with scalability and future growth in mind.

• Impact Metrics: Quantify the impact of your design work, where possible, using metrics related to user engagement, conversion rates, brand recognition, or operational efficiency.

Process Documentation:

• User-Centered Design Process: Clearly outline your methodology for user research, ideation, wireframing, prototyping, and user testing.

• Brand Development Framework: Detail your approach to developing brand strategy, visual identity, and brand guidelines.

• Cross-Functional Collaboration: Illustrate how you collaborate with engineers, product managers, and stakeholders to ensure design implementation aligns with technical feasibility and business goals.

• Agile Design Workflows: If applicable, demonstrate experience with agile or iterative design processes that support rapid development cycles.

📝 Enhancement Note: A strong portfolio demonstrating experience in building new initiatives from scratch (0-to-1) and considering scalability is crucial. The emphasis on "maximum ownership" and "translating strategic vision into concrete execution roadmaps" means candidates should be prepared to showcase how they've independently driven design processes and influenced product direction.

💵 Compensation & Benefits

Salary Range:

• Based on EWOR GmbH's typical compensation structures for experienced technical and creative roles, and considering the "Competitive compensation & upside" offering, a range of €70,000 - €100,000 annually is estimated for this role in Europe. This range accounts for the mid-to-senior level experience (5-10 years), the specialized skills in UI/UX and Brand Design for AI, and the 100% remote nature. The location in Stockholm, Sweden, also suggests a competitive salary benchmark. Benefits:

• Equity Upside: Significant opportunity for stock options or equity in the venture, reflecting the "0-to-1" nature and potential for spin-off.

• Competitive Compensation: Attractive base salary benchmarked against industry standards for specialized design roles in tech.

• Maximum Ownership: Autonomy to architect systems and drive strategy, offering unparalleled professional freedom.

• High-Growth Environment: Opportunity to be part of a fast-paced, execution-focused team with direct impact.

• Elite Team Collaboration: Direct reporting to founders and collaboration with world-class professionals.

• Remote Work Flexibility: Full remote work arrangement, allowing for flexibility and work-life balance.

Working Hours:

• Approximately 40 hours per week, with flexibility expected for a remote, high-growth startup environment. The focus is on output and achieving milestones rather than strict adherence to hours.

📝 Enhancement Note: Salary estimation is based on typical ranges for experienced UI/UX and Brand Designers in European tech hubs, adjusted for the specific context of a well-backed startup focused on AI research. The "Competitive compensation & upside" and "Equity upside" are key components of the total compensation package, reflecting the high-risk, high-reward nature of a 0-to-1 initiative.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence Research, Venture Building

Company Size: Small to Medium (likely growing rapidly, currently operating as a department within EWOR GmbH, with potential for spin-off)

Founded: EWOR GmbH is led by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a strong foundation in building successful tech ventures.

Team Structure:

• Departmental Focus: The role is within a newly formed department focused on cutting-edge initiatives like the AI Research Lab.

• Reporting Line: Direct reporting to the department founder, who is also a co-founder of EWOR GmbH.

• Cross-functional Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders, emphasizing a lean, agile, and execution-oriented approach.

Methodology:

• 0-to-1 Initiative Focus: Emphasis on building new ventures from the ground up, prioritizing rapid market validation and scalable traction.

• Execution-Driven: Minimal bureaucracy, with a focus on good ideas and fast execution. No PowerPoint presentations or multi-layered approval processes.

• High Ownership & Autonomy: Teams and individuals are given significant freedom to architect systems and drive strategy.

• Data-Informed Decisions: While not explicitly stated for design, the context of building category-defining ventures implies a data-driven approach to product development and market validation.

Company Website: https://eworgmbh.teamtailor.com / https://ewor.com

📝 Enhancement Note: The culture is characterized by a "startup within a startup" mentality, driven by experienced entrepreneurs. This means a fast-paced, autonomous, and results-oriented environment where individuals are empowered to make significant contributions and take ownership of their work. The operations aspect is embedded in the "builder" and "operator" mindset required for 0-to-1 initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a designer to operate at a strategic level, bridging the gap between product vision and operational execution. It's an advanced individual contributor role with potential leadership responsibilities in shaping design direction and processes for a new venture.

Reporting Structure: The designer will report directly to the department founder, providing high visibility and direct access to leadership for strategic discussions and decision-making. This structure allows for rapid feedback loops and direct influence on product and brand strategy.

Operations Impact: The designer's work will be fundamental to the success of the AI Research Lab's initiatives. By translating complex concepts into user-friendly interfaces and establishing a strong brand identity, they will directly contribute to market validation, user adoption, and the potential for future investment or spin-off. This role is critical in shaping the operational viability and market appeal of new ventures.

Growth Opportunities:

• Foundational Role: Opportunity to be a foundational member of a new department and potentially a spin-off venture, shaping its culture, processes, and product from inception.

• Skill Specialization & Expansion: Deepen expertise in UI/UX and Brand Design within the AI domain, while also developing skills in strategic product development, operational execution, and potentially team leadership.

• Entrepreneurial Experience: Gain invaluable experience in building and scaling technology ventures from the ground up, under the guidance of highly successful serial entrepreneurs.

• Leadership Potential: As initiatives grow, there will be opportunities to lead design teams, define design operations, and influence broader product strategy.

📝 Enhancement Note: This role offers a unique career path for a designer interested in the operational aspects of building new ventures. The growth potential is tied to the success of the initiatives, offering significant upside in terms of responsibility, impact, and equity.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed team structure, requiring strong asynchronous communication skills and self-discipline.

Office Location(s): While the role is remote, the requirement for candidates to be based in Europe or the Americas suggests a preference for candidates within or willing to relocate to these regions, likely to facilitate time zone overlap for critical collaboration. The stated location of Stockholm, Sweden, is the company's or a key operational hub.

Workspace Context:

• Asynchronous Collaboration: Expect a work environment that relies heavily on tools and practices supporting asynchronous communication (e.g., Slack, email, project management tools, documentation platforms).

• Digital Tooling: Access to and proficiency with a suite of digital design and collaboration tools will be essential.

• High Autonomy: The environment is designed for individuals who thrive with minimal supervision and can manage their own time and tasks effectively.

• Intensive Collaboration: Despite being remote, the emphasis on an "elite team" and direct reporting suggests frequent, focused collaboration sessions with founders and key team members.

Work Schedule:

• Flexible, with an expectation of approximately 40 hours per week. The focus is on achieving results and meeting critical milestones, allowing for some autonomy in structuring the workday. Time zone alignment with Europe or the Americas is a practical consideration for collaboration.

📝 Enhancement Note: The 100% remote nature necessitates a highly organized and self-motivated individual. The "high-growth environment" and "0-to-1 initiatives" suggest an intensive work period, especially during critical development phases.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for alignment with role requirements and evidence of 0-to-1 experience.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on case studies that demonstrate their design process, strategic thinking, and execution capabilities, particularly in building new initiatives.

• Founder/Leadership Interviews: In-depth discussions with department founders and/or senior leadership to assess strategic alignment, builder mindset, communication skills, and cultural fit.

• Technical/Skills Assessment: Potential for a design challenge or a deep dive into specific design skills and problem-solving approaches relevant to AI research and brand building.

• Final Round: Discussion on compensation, equity, and role expectations.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Clearly showcase projects where you initiated and drove design from concept to launch. Detail the challenges and your solutions.

• Demonstrate Strategic Impact: Explain why you made certain design decisions and how they aligned with business goals or addressed user needs. Focus on the strategic thinking behind the aesthetics.

• Showcase Brand Building: Include examples of brand identity development, logo design, and how you established a consistent visual language.

• Quantify Results: Whenever possible, use metrics to demonstrate the success of your designs (e.g., user satisfaction scores, engagement rates, conversion improvements).

• Visual Storytelling: Present your portfolio in a clear, visually appealing, and narrative format that guides the reviewer through your process and outcomes.

Challenge Preparation:

• Design Thinking: Be prepared to articulate your design thinking process for a hypothetical AI research product or brand challenge.

• Problem-Solving: Anticipate questions about how you would approach designing for complex technical concepts or establishing a brand for an emerging technology.

• Scalability & Future-Proofing: Consider how you would design systems and assets that can scale with the growth of the venture.

• Communication of Ideas: Practice clearly and concisely explaining your design rationale and strategic approach.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's ability to operate autonomously, think strategically, and execute effectively in a startup environment. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, prototyping, and high-fidelity design).

• Brand Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), potentially brand guideline management tools.

• Collaboration & Communication: Slack, Zoom, Google Workspace (or similar for asynchronous and synchronous communication).

• Project Management: Jira, Asana, Trello, Notion (or similar for task management and roadmap tracking).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior and inform design decisions.

• Ability to interpret data to measure the impact of design on key performance indicators. CRM & Automation:

• While not a primary focus for a designer, an understanding of how CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools interact with user experiences can be beneficial.

📝 Enhancement Note: Proficiency in industry-standard design tools is expected. The emphasis on a remote, fast-paced environment suggests a need for tools that facilitate efficient collaboration and project management.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A deep commitment to taking end-to-end responsibility for initiatives and driving them forward proactively.

• Execution & Speed: Prioritizing rapid implementation and market validation over lengthy planning cycles.

• Innovation & Builder Mindset: A passion for creating new things, solving complex problems, and building category-defining ventures from scratch.

• Collaboration & Transparency: Open communication and a willingness to work closely with a diverse, global team to achieve shared goals.

• Data-Driven Iteration: Using insights and feedback to continuously improve products and processes.

Collaboration Style:

• Asynchronous First: Reliance on digital tools for communication and documentation to accommodate a remote, global team.

• Direct & Efficient: Communication is expected to be clear, concise, and focused on actionable outcomes.

• Cross-Functional Integration: Active participation in discussions with engineering, research, and commercial teams to ensure holistic product development.

• Feedback-Rich Environment: Encouragement of constructive feedback to drive continuous improvement in design and product.

📝 Enhancement Note: The core values revolve around entrepreneurial spirit, rapid execution, and deep ownership, reflecting the startup DNA of the venture builders behind EWOR GmbH.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working in a 0-to-1 environment with evolving requirements and strategic pivots is common. The ability to adapt and provide design direction amidst uncertainty will be key.

• Building from Scratch: Establishing design processes, brand identity, and user experiences for entirely new concepts requires significant creativity and strategic foresight.

• Remote Collaboration Dynamics: Maintaining effective communication and collaboration across different time zones and working styles in a fully remote setting.

• Balancing Speed and Quality: Delivering high-quality design solutions rapidly to meet aggressive timelines and market validation goals.

Learning & Development Opportunities:

• Entrepreneurial Immersion: Gaining firsthand experience in building and scaling technology ventures under the mentorship of seasoned entrepreneurs.

• Strategic Design Leadership: Developing skills in shaping product strategy, brand vision, and design operations for new initiatives.

• AI Domain Expertise: Deepening understanding of AI research and its application, translating complex technical concepts into accessible user experiences.

• Leadership Track: Opportunities to grow into leadership roles as the department and its ventures scale.

📝 Enhancement Note: The primary challenge is embracing the inherent uncertainty and pace of building new ventures, coupled with the complexities of remote collaboration. Growth opportunities are substantial for those who can thrive in this environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on process, ownership, and strategic decision-making.)

• "How would you approach building a brand identity for a nascent AI Research Lab with limited initial resources?" (Demonstrate understanding of brand strategy, target audience, and scalable brand elements.)

• "Given a complex AI concept, how would you translate it into a user-friendly interface and a compelling brand message?" (Showcase your ability to simplify complexity and communicate value.)

• "What are your strategies for ensuring design scalability and future-proofing in a rapidly evolving tech landscape?" (Highlight awareness of technical constraints and long-term product vision.) Company & Culture Questions:

• "What excites you about EWOR GmbH's mission and the opportunity to build new ventures?" (Show enthusiasm for entrepreneurship and innovation.)

• "How do you approach working autonomously and taking extreme end-to-end ownership in a remote environment?" (Emphasize self-discipline, proactivity, and accountability.)

• "Describe your ideal collaboration style with engineers, researchers, and founders." (Highlight adaptability, clear communication, and cross-functional effectiveness.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around the story of each case study – the problem, your process, the solution, and the impact.

• Focus on Strategic Decisions: Don't just show pretty pictures; explain the why behind your design choices and how they contributed to business objectives.

• Highlight 0-to-1 & Scalability: Explicitly point out projects that demonstrate your ability to build from scratch and design for growth.

• Quantify Impact: Use data and metrics wherever possible to prove the value of your work.

• Conciseness and Clarity: Be prepared to present your work efficiently and answer questions directly.

📝 Enhancement Note: Interview preparation should focus on demonstrating a "builder" and "operator" mindset, strategic thinking, and proven ability to execute in high-growth, ambiguous environments.

📌 Application Steps

To apply for this AI Research Lab UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH Teamtailor page.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight your 0-to-1 initiative experience, brand building capabilities, and ability to translate strategic vision into tangible design solutions. Quantify impact where possible.

• Tailor Your Resume: Ensure your resume clearly emphasizes your experience in UI/UX, Brand Design, product development, and any relevant experience in tech or research. Use keywords from the job description such as "0-to-1," "builder mindset," "strategic vision," and "scalable solutions."

• Prepare Your Narrative: Practice articulating your design process, strategic thinking, and the impact of your work, especially for your selected portfolio pieces. Be ready to discuss your approach to remote collaboration and autonomous work.

• Research EWOR GmbH: Understand the backgrounds of the founders (Paul Müller, Petter Made) and EWOR GmbH's focus on building category-defining ventures to align your motivations and understanding of the company's ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.