AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Prague, Czechia (Remote)

Job Type: FULL_TIME

Category: UI/UX & Brand Design, AI Research Operations

Date Posted: 2026-09-18

Experience Level: 5-10 years

Remote Status: 100% Remote

🚀 Role Summary

• Drive the end-to-end design strategy and execution for a new AI Research Lab initiative, focusing on 0-to-1 product development.

• Translate high-level strategic visions into tangible UI/UX designs, prototypes, and brand identities.

• Architect scalable design solutions that support rapid growth and potential spin-off opportunities.

• Collaborate directly with founders and a world-class team of engineers and researchers to bring innovative AI concepts to life.

• Embrace a high-agency builder mindset with maximum ownership and a focus on rapid, impactful execution.

📝 Enhancement Note: This role is positioned within an "AI Research Lab" but the core responsibilities and required skills point towards a UI/UX and Brand Design focus, with a strong emphasis on product development and strategic execution. The "Operations" aspect comes from managing the 0-to-1 process, translating strategy into execution, and building scalable systems for a new initiative. This is not a typical back-office operations role but rather an operations-heavy design role within a startup environment.

📈 Primary Responsibilities

• Lead the conceptualization and execution of UI/UX design for AI research projects, from initial ideation through to production-ready interfaces.

• Develop and maintain a cohesive brand identity for the AI Research Lab, ensuring consistency across all platforms and communications.

• Create detailed wireframes, mockups, prototypes, and user flows to effectively communicate design concepts and user experiences.

• Conduct user research and usability testing to gather feedback and iterate on designs, ensuring user-centricity.

• Collaborate closely with AI researchers and engineers to understand technical constraints and opportunities, translating complex concepts into intuitive user interfaces.

• Define and implement design systems and style guides to ensure scalability and brand consistency.

• Drive the "0-to-1" initiative by translating strategic vision into concrete execution roadmaps and rapid implementation plans.

• Architect scalable design solutions and drive critical milestones for rapid growth and potential spin-off.

• Contribute to the overall product strategy by providing design insights and advocating for user needs.

📝 Enhancement Note: The core responsibilities are heavily focused on design leadership within a startup "0-to-1" context. The "AI Research Lab" designation implies a need for understanding complex, potentially abstract concepts, and translating them into user-friendly interfaces and brand messaging. The emphasis on "strategy," "roadmaps," "scalability," and "0-to-1" execution aligns with operational management principles within a product development lifecycle.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a proven track record of launching digital products from concept to market.

Required Skills:

• UI/UX Design: Expertise in user interface design, user experience principles, wireframing, prototyping, and usability testing.

• Brand Design: Proven ability to develop and implement strong brand identities, including visual systems, logos, and style guides.

• Product Development Lifecycle: Deep understanding of the end-to-end product development process, from ideation to launch and iteration.

• Strategic Vision Translation: Ability to translate high-level business and research objectives into actionable design strategies and roadmaps.

• Prototyping Tools: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Communication Skills: Excellent verbal and written English communication skills for effective collaboration and presentation.

• Builder Mindset: A proactive, high-agency approach with a strong drive for ownership and execution.

• AI/Tech Acumen: Ability to grasp complex technical concepts, particularly in AI research, and translate them into user-friendly designs.

• Remote Collaboration: Proven ability to work effectively in a fully remote, asynchronous environment.

Preferred Skills:

• Experience designing for AI/ML products or research platforms.

• Familiarity with design systems and component-based design.

• Experience in a startup or "0-to-1" product development environment.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript).

• Experience with agile development methodologies.

• Familiarity with brand strategy and marketing principles.

📝 Enhancement Note: The "ai_experience_level": "5-10" suggests a mid-to-senior level designer, capable of leading initiatives and taking significant ownership. The "builder mindset" and "0-to-1" emphasis highlight the need for an entrepreneurial, self-starting individual who can operate with autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end UI/UX and brand design projects, preferably showcasing a "0-to-1" product development journey.

• Projects should highlight your ability to translate strategic vision into tangible design solutions and user experiences.

• Evidence of brand identity development, including logos, style guides, and visual system application.

• Examples of user research, wireframing, prototyping, and usability testing methodologies employed.

• Demonstrations of how you've architected scalable design solutions and managed design systems.

• Projects that illustrate collaboration with engineering and research teams, especially in complex technical domains like AI. Process Documentation:

• Showcase your process for user-centered design, from discovery and ideation through to implementation and iteration.

• Document your approach to brand development and ensuring design consistency across multiple touchpoints.

• Detail your workflow for creating and presenting design prototypes to stakeholders.

• Illustrate how you manage design feedback and incorporate it into iterative improvements.

• Provide examples of how you have contributed to defining product roadmaps from a design perspective.

📝 Enhancement Note: For this role, the portfolio is critical. It needs to go beyond just showcasing aesthetics and demonstrate the candidate's ability to strategize, execute, and build foundational design systems for a new initiative. The "0-to-1" aspect means showing how they've built something from scratch, including brand and user experience.

💵 Compensation & Benefits

Salary Range: Given the remote nature, company's backing by successful entrepreneurs, and focus on high-growth initiatives, a competitive salary range for a UI/UX & Brand Designer with 5-10 years of experience in Europe/Americas would typically fall between €70,000 - €110,000 per year. This range is an estimate based on industry benchmarks for senior design roles in tech, factoring in the company's emphasis on "competitive compensation" and "upside." Actual compensation will be determined by experience, skills, and specific location.

Benefits:

• Competitive Compensation: Attractive base salary.

• Equity Upside: Significant potential for stock options or equity in a high-growth venture.

• Maximum Ownership: Autonomy to architect systems and drive strategy, a significant non-monetary benefit for ambitious professionals.

• High-Growth Environment: Opportunity to be part of a fast-paced, results-oriented team focused on market validation and scalable traction.

• World-Class Team Collaboration: Direct reporting to founders and collaboration with elite engineers and researchers.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas.

• Professional Development: Opportunities to learn and grow in cutting-edge AI research domains.

Working Hours: The role is likely to require approximately 40 hours per week, with flexibility to accommodate asynchronous collaboration across different time zones. The emphasis on "rapid execution" suggests a results-driven approach rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary estimate is based on general market data for senior UI/UX/Brand Designers in tech in European and North American markets, considering the company's profile (backed by serial entrepreneurs, high-growth focus). The benefits are directly pulled from the job description and highlighted for their appeal to operations-minded individuals seeking impact and ownership.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, Venture Building. EWOR GmbH operates at the intersection of deep tech and entrepreneurial venture creation, focusing on launching and scaling new initiatives from the ground up. This implies a culture of innovation, rapid iteration, and a strong bias for action.

Company Size: While EWOR GmbH's overall size isn't specified, the description of launching "cutting-edge new initiatives" and a "new department" suggests it's likely a growing startup or a venture studio structure. This means a lean, agile, and highly collaborative environment.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a strong foundation built on proven entrepreneurial success and a deep understanding of building category-defining companies.

Team Structure:

• Founders: Reporting directly to serial entrepreneurs Paul Müller and Petter Made, who provide strategic guidance and mentorship.

• Department Founder: The designer will report directly to the founder of the specific department (e.g., AI Research Lab), ensuring a direct line to leadership.

• Elite Team: Collaboration with a world-class team comprising engineers, researchers, and commercial leaders, fostering a high-performance, cross-functional environment.

• Lean & Agile: Expect a flat hierarchy where good ideas and fast execution are prioritized over bureaucratic processes.

Methodology:

• 0-to-1 Execution: A primary focus on building new initiatives from scratch, emphasizing rapid prototyping, market validation, and scalable traction.

• Data-Driven & Results-Oriented: Emphasis on achieving strong market validation and scalable traction quickly, implying a data-informed approach to decision-making and performance tracking.

• Ownership & Autonomy: Maximum ownership is granted, encouraging individuals to take end-to-end responsibility without corporate red tape.

• Fast Execution: A culture that values speed and efficiency, minimizing lengthy approval processes and empowering rapid implementation.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is heavily influenced by its founders' entrepreneurial backgrounds, emphasizing speed, ownership, and building from scratch. This is crucial for a designer to understand, as it means a dynamic, fast-paced environment with high expectations for impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor position with significant leadership potential within a new initiative. It's a "0-to-1" opportunity, meaning the designer will be instrumental in defining the product and brand from its inception. The scope extends beyond typical design tasks to include strategic input, roadmap definition, and building scalable systems. This role is akin to a founding designer for the AI Research Lab.

Reporting Structure: The designer will report directly to the founder of the AI Research Lab department. This provides a direct line to leadership and significant visibility into strategic decision-making. Collaboration will be with a high-caliber team of engineers and researchers.

Operations Impact: The impact of this role is substantial. The designer will be directly responsible for shaping the user experience and brand perception of a cutting-edge AI research initiative. Success in this role will directly contribute to market validation, user adoption, and the potential for significant growth, including a spin-off with institutional backing. This is a high-leverage position where design directly influences business outcomes and future funding.

Growth Opportunities:

• Founding Team Member: Opportunity to be a foundational member of a new AI initiative, shaping its trajectory from day one.

• Leadership Development: Direct mentorship from experienced serial entrepreneurs and department founders, fostering leadership skills.

• Skill Specialization: Deepen expertise in UI/UX and brand design within the complex and rapidly evolving field of AI research.

• Product Strategy Influence: Contribute significantly to product strategy and roadmap development, gaining valuable strategic experience.

• Entrepreneurial Experience: Gain hands-on experience in building and scaling a tech venture, with potential for significant equity upside.

• Exit/Spin-off Potential: Participate in ventures that are structured for rapid growth and potential future spin-offs or exits, offering substantial career advancement.

📝 Enhancement Note: The career path here is less about climbing a traditional corporate ladder and more about building something impactful and potentially significant from the ground up. The growth is tied to the success of the initiative and the individual's ability to take on increasing levels of ownership and strategic responsibility.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no requirement to be based at a physical office, offering maximum flexibility.

Office Location(s): While the role is remote, candidates are ideally based in Europe or the Americas. This is likely to facilitate time zone alignment for key collaborative periods and potential future travel for strategic meetings, although the primary mode of work is remote.

Workspace Context:

• Flexibility & Autonomy: Work from your preferred location, managing your own schedule to optimize productivity and collaboration across time zones.

• Digital Collaboration: Reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Zoom, Figma, Notion).

• High-Performance Culture: Expect a dynamic and fast-paced environment where focus and efficient communication are key.

• Access to Top Talent: Opportunity to collaborate with and learn from a highly skilled, international team of researchers, engineers, and founders.

• Tech-Enabled: Access to modern design and collaboration tools necessary for remote work and product development.

Work Schedule: The role requires approximately 40 hours per week. While flexibility is a key benefit, the emphasis on "rapid execution" and "0-to-1" initiatives implies a need for commitment and availability during core collaboration windows, especially when interacting with founders and the core team. Asynchronous work is expected, but proactive communication and timely responses are crucial.

📝 Enhancement Note: The remote-first nature is a significant aspect, requiring self-discipline and strong communication skills. The "Europe or Americas" requirement suggests a preference for time zone overlap to facilitate collaboration, even in a remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio, to assess alignment with the core requirements and "builder mindset."

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, discussing your design process, strategic thinking, and impact on past projects. Be prepared to elaborate on your "0-to-1" experiences and how you've translated vision into execution.

• Founder/Department Head Interview: A discussion with the department founder and potentially one of the company's serial entrepreneurs to assess your strategic thinking, ownership capabilities, and cultural fit with a high-growth, entrepreneurial environment. Expect questions about your approach to building from scratch and taking end-to-end responsibility.

• Technical/Collaborative Exercise (Potential): You might be asked to complete a small design challenge or participate in a collaborative problem-solving session to evaluate your practical skills and ability to work with others.

• Final Decision: Based on overall assessment of skills, experience, strategic thinking, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your UI/UX, brand design, and "0-to-1" capabilities. Prioritize projects with clear problem statements, your role, your process, and measurable outcomes.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, the challenges faced, your design solutions, and the impact achieved. Focus on your ownership and end-to-end contribution.

• Highlight "0-to-1" Experience: Emphasize projects where you built something new, from concept to initial launch. Showcase brand development, initial user flows, and early-stage product design.

• Demonstrate Process: Clearly outline your design process, including user research, ideation, prototyping, testing, and iteration.

• Showcase Brand Consistency: For brand projects, ensure you present a cohesive visual system and explain the strategic rationale behind your design choices.

• Be Ready for Technical Questions: Anticipate questions about your tool proficiency, design systems, and how you approach designing for complex technical domains like AI.

Challenge Preparation:

• Understand the Context: If a challenge is given, focus on understanding the core problem and the "0-to-1" nature of the initiative.

• Prioritize: Identify the most critical aspects to address within the given timeframe.

• Communicate Your Thinking: Clearly articulate your assumptions, design decisions, and rationale.

• Focus on Strategy and Scalability: Show how your solution is not just visually appealing but also strategically sound and scalable for future growth.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to operate autonomously and build something from scratch. The portfolio is the primary tool for demonstrating this capability. Be prepared for in-depth discussions about your strategic thinking and hands-on execution.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly preferred for collaborative remote work), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects), InVision, Axure.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Notion, Asana, Trello, Jira (depending on team workflow).

• Brand Management: Adobe Creative Suite, potentially brand asset management tools.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts user behavior metrics will be key. Familiarity with analytics platforms like Google Analytics, Mixpanel, or Amplitude is a plus. CRM & Automation:

• Not directly relevant to this role's core design responsibilities, but an understanding of how user journeys are tracked and managed within CRM systems can be beneficial for context.

📝 Enhancement Note: Proficiency in collaborative, cloud-based design tools like Figma is paramount for a 100% remote role. The emphasis on "0-to-1" and "scalable solutions" suggests a need for designers who can think about design systems and maintain consistency across a growing product.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for projects from conception to completion, with a proactive "builder" mindset.

• Speed & Execution: Prioritizing rapid implementation and achieving market validation quickly, minimizing bureaucracy.

• Innovation & Vision: Driving cutting-edge initiatives and translating ambitious strategic visions into reality.

• Excellence & Impact: Striving for high-quality outcomes that have a significant positive impact on business goals and user experience.

• Collaboration & Communication: Fostering open, direct communication and working effectively with a diverse, high-caliber team.

Collaboration Style:

• Direct & Transparent: Expect straightforward communication, given the founders' backgrounds and the startup environment.

• Cross-Functional Integration: Close collaboration with engineers and AI researchers is essential to bridge the gap between complex technology and user needs.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement and iteration.

• Async-First, Sync When Needed: While remote work necessitates asynchronous communication, expect key sync meetings for strategic alignment and problem-solving.

• Results-Focused: A shared drive to achieve ambitious goals and build category-defining ventures.

📝 Enhancement Note: The culture is built around entrepreneurial drive, speed, and direct impact. Candidates should be comfortable with a fast-paced, ownership-centric environment where initiative is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing brand identity and user experience for a new, potentially abstract AI research initiative with limited existing frameworks.

• Translating Complex Concepts: Making highly technical AI research understandable and usable for target audiences.

• Rapid Iteration Cycles: Adapting quickly to evolving research findings and market feedback in a fast-paced startup environment.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication across different time zones and locations.

• Defining Scalability: Architecting design systems and brand guidelines that can scale efficiently as the initiative grows and potentially spins off.

Learning & Development Opportunities:

• Deep AI/ML Exposure: Gain unparalleled insight into cutting-edge AI research and its practical applications.

• Entrepreneurial Skill Development: Learn directly from serial entrepreneurs about venture building, strategy, and scaling.

• Product Leadership: Develop skills in product strategy, roadmap definition, and influencing business outcomes through design.

• Design System Mastery: Opportunity to build and refine a comprehensive design system from the ground up.

• High-Impact Project Experience: Contribute to a venture with significant growth potential, offering substantial career advancement and potential financial upside.

📝 Enhancement Note: The challenges are inherent to a "0-to-1" venture, requiring adaptability, strong problem-solving skills, and a proactive approach. The growth opportunities are directly tied to overcoming these challenges and contributing to the venture's success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a product or brand from concept (0) to initial market launch (1). What are the key phases and your role in each?"

• "How would you approach establishing the brand identity for a new AI Research Lab initiative that aims to be category-defining?"

• "Imagine you need to design an interface for a complex AI model. What steps would you take to ensure it's intuitive and user-friendly for researchers or developers?"

• "How do you balance competing priorities and manage your workload effectively in a fast-paced, remote environment with high ownership expectations?" Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and the opportunity to work with serial entrepreneurs like Paul Müller and Petter Made?"

• "How do you align with a 'maximum ownership' and 'high-agency builder' culture?"

• "Describe a time you had to influence stakeholders with a different perspective on a design decision. How did you approach it?"

• "What are your expectations for collaboration within a remote, high-performance team?" Portfolio Presentation Strategy:

• Structure: For each case study, clearly state the problem, your role, the challenges, your strategic approach, your design solutions (show visuals!), the outcome, and key learnings.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, user engagement, task completion times).

• Highlight "0-to-1": Emphasize projects where you built foundational elements, brand identity, and initial user experiences.

• Showcase Process: Walk through your design thinking, research methods, and iteration cycles.

• Be Ready to Discuss Trade-offs: Explain the decisions you made and why, especially when dealing with constraints or complex technical requirements.

📝 Enhancement Note: Be prepared for questions that probe your entrepreneurial spirit, your ability to build from scratch, and your strategic design thinking. The founders will be looking for individuals who can operate with significant autonomy and drive.

📌 Application Steps

To apply for this UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH teamtailor page.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase your UI/UX, brand design, and especially your "0-to-1" product building capabilities. Ensure your portfolio clearly articulates your process and impact.

• Tailor Your Resume: Highlight experience in product development lifecycles, brand building, strategic design execution, and any experience with complex technical domains or startups. Use keywords like "UI/UX," "Brand Design," "0-to-1," "Product Development," "Strategy," "Prototyping," and "Scalable Solutions."

• Prepare Your Narrative: Be ready to discuss your design philosophy, your approach to taking ownership, and how you translate strategic vision into tangible design outcomes during interviews. Practice walking through your portfolio case studies.

• Research EWOR GmbH: Understand the backgrounds of Paul Müller and Petter Made, and EWOR's focus on building category-defining ventures. This will help you articulate your alignment with their vision and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.