AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: 100% Remote (Europe/Americas preferred)

Job Type: FULL_TIME

Category: Design / Operations (GTM Enablement)

Date Posted: 2026-09-18

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within an AI Research Lab, driving rapid implementation from prototype to production.

• Translate high-level strategic vision into concrete execution roadmaps, architecting scalable solutions for future growth and potential spin-offs.

• Collaborate directly with the department founder and a world-class team of engineers, researchers, and commercial leaders.

• Drive critical milestones to position the new department for rapid growth and attract institutional backing.

• Take extreme end-to-end ownership in a high-growth, fast-paced environment with minimal corporate red tape.

📝 Enhancement Note: While the title is "UI/UX & Brand Designer," the core responsibilities and company description indicate a strong "Operations" component, particularly in the "0-to-1" initiative execution, roadmap translation, and scalable solution architecture. This role requires a builder mindset with a focus on operationalizing innovation within an AI Research Lab context, bridging design with strategic execution. Therefore, it's categorized under Design/Operations (GTM Enablement) to reflect this dual nature.

📈 Primary Responsibilities

• Spearhead the design and user experience strategy for novel AI research projects, ensuring intuitive and impactful product interfaces.

• Develop and maintain a cohesive brand identity for the AI Research Lab, encompassing visual elements, messaging, and overall brand narrative.

• Translate complex AI research concepts into user-friendly designs and prototypes, facilitating clear understanding and stakeholder buy-in.

• Architect scalable and efficient design systems and workflows that support rapid iteration and development from prototype to production-ready solutions.

• Drive the execution of design-related roadmaps, ensuring timely delivery of design assets and UX/UI components aligned with strategic objectives.

• Collaborate closely with AI researchers and engineers to understand technical constraints and opportunities, informing design decisions and ensuring feasibility.

• Conduct user research and usability testing to gather feedback and iteratively improve designs based on real-world application and user needs.

• Contribute to the strategic planning of new initiatives, leveraging design thinking and user-centric approaches to identify market opportunities and product-market fit.

• Develop and present compelling design concepts and proposals to internal stakeholders, including founders and leadership, to secure alignment and resources.

• Ensure brand consistency across all touchpoints of the AI Research Lab's initiatives, from internal tools to external-facing prototypes.

📝 Enhancement Note: The responsibilities are inferred to include operational aspects of design, such as creating execution roadmaps, architecting scalable solutions, and driving milestones, which are crucial for a "0-to-1" initiative in an AI Research Lab setting. This goes beyond traditional UI/UX and brand design by integrating strategic operational execution.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a strong track record of launching new products or initiatives from inception. Proven experience in a "0-to-1" environment or startup is highly valued.

Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, and user interface design for web and potentially mobile applications.

• Brand Design & Strategy: Demonstrated ability to develop and implement comprehensive brand identities, including visual systems, brand guidelines, and messaging frameworks.

• Strategic Vision Translation: Ability to translate high-level strategic goals into actionable design and execution roadmaps.

• Product Prototyping: Skilled in creating interactive prototypes to test and validate design concepts and user flows.

• Scalable Architecture: Understanding of how to design systems and interfaces that can scale effectively with growth.

• Agile/Lean Methodologies: Experience working in fast-paced, iterative development environments.

• Excellent Communication: Superior verbal and written English communication skills, with the ability to articulate design concepts and strategic rationale clearly to diverse audiences.

• High-Agency Builder Mindset: Proactive, self-directed, and driven to take ownership and execute initiatives from start to finish.

• Cross-functional Collaboration: Ability to work effectively with engineers, researchers, and commercial leaders.

Preferred Skills:

• AI/ML Domain Familiarity: Basic understanding of AI/ML concepts and research domains to inform design decisions.

• Design Systems Management: Experience in creating, managing, and scaling design systems.

• Data Visualization: Ability to design effective data visualizations for complex AI research outputs.

• Startup/Venture Building Experience: Prior experience in early-stage ventures or launching new departments within larger organizations.

• Figma/Sketch/Adobe Creative Suite Proficiency: Advanced skills in industry-standard design tools.

• Webflow/No-code Tools: Familiarity with tools for rapid prototyping and MVP development.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" requirements imply a need for strong project management and strategic execution skills beyond typical design roles, hence their inclusion as required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of 3-5 comprehensive case studies showcasing end-to-end ownership of design projects, ideally from concept to launch or significant iteration.

• 0-to-1 Initiative Examples: Demonstrations of experience in building new products, features, or brands from scratch, highlighting the strategic thinking and execution process.

• Brand Development Projects: Examples of brand identity creation, including logo design, style guides, and application across various touchpoints.

• UI/UX Design Work: Prototypes, wireframes, and final UI designs that illustrate problem-solving, user-centricity, and aesthetic appeal.

• Metrics & Impact: Where possible, include quantifiable results or key learnings from your projects, demonstrating the impact of your design contributions on user engagement, conversion, or business objectives.

Process Documentation:

• Design Process Methodology: Clearly articulate your personal design process, from initial research and ideation through to prototyping, testing, and implementation.

• Workflow Optimization: Showcase instances where you've optimized design workflows or implemented tools/processes to improve efficiency and collaboration within a team.

• System Architecture (Design Perspective): Demonstrate an understanding of designing for scalability, including how you've approached component-based design or established design systems that support growth.

• Brand Implementation Strategy: Outline how you've strategically rolled out brand guidelines and ensured consistent application across different platforms and teams.

📝 Enhancement Note: For a "0-to-1" role with extreme ownership, the portfolio should heavily emphasize the process of building and launching, not just the final outputs. Demonstrating strategic thinking, problem-solving, and execution is paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-senior level UI/UX & Brand Designers with a strong builder/operations mindset in remote European/American markets, and considering the equity upside, an estimated annual salary range would be €70,000 - €110,000 (or equivalent in USD). This range reflects the specialized nature of the role, the requirement for end-to-end ownership, and the high-growth startup environment.

Benefits:

• Competitive Compensation: Attractive base salary designed to attract top talent.

• Equity Upside: Significant stock options or equity grant, offering substantial financial upside as the venture grows and potentially spins off.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership & Autonomy: Freedom to architect systems, drive strategy, and build without corporate bureaucracy.

• Elite Team Collaboration: Direct reporting to experienced serial entrepreneurs and collaboration with world-class professionals.

• Health & Wellness: Comprehensive health insurance and wellness programs (specifics to be detailed upon offer).

• Professional Development: Opportunities for continuous learning, attending industry events, and skill enhancement.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to manage workload and achieve objectives in a remote setting. The emphasis is on output and results rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a role with this experience level and the described responsibilities in remote European/American markets. The "equity upside" is a significant component and is highlighted. Research was conducted using industry salary data aggregators for similar roles in the specified regions, adjusted for the startup/venture-building context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Research, Venture Building), Software Development, Design. EWOR GmbH is focused on launching cutting-edge initiatives, with this role specifically within an AI Research Lab context.

Company Size: EWOR GmbH appears to be a venture-building firm or a holding company that launches and scales new ventures. The specific AI Research Lab department is likely in its early stages ("0-to-1"), implying a small, agile, and highly focused team.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a strong foundation in building successful technology ventures. The AI Research Lab is a new department, suggesting a startup-like environment within a supportive, experienced framework.

Team Structure:

• Direct Reporting: You will report directly to the department founder, one of the experienced serial entrepreneurs.

• Collaborative Environment: You will work closely with a world-class team of AI researchers, engineers, and commercial leaders.

• Agile & Lean: The team operates with a focus on rapid execution, validation, and minimal bureaucracy, characteristic of high-growth startups.

• Cross-functional Integration: Design, research, engineering, and commercial functions are expected to be tightly integrated for rapid 0-to-1 development.

Methodology:

• Data-Driven Innovation: Emphasis on using data to validate ideas and drive strategic decisions.

• Rapid Prototyping & Iteration: A core approach to quickly test and refine concepts from prototype to production.

• Extreme Ownership: A culture where individuals are empowered and expected to take full responsibility for their initiatives.

• Execution-Focused: Prioritizing fast, effective execution and good ideas over lengthy planning or approval processes.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page; the company's primary domain is likely ewor.com, as inferred from the source domain.)

📝 Enhancement Note: The company culture is heavily influenced by its founders' backgrounds in building successful startups (Adjust, SumUp), emphasizing speed, ownership, and impact. The AI Research Lab is presented as a "0-to-1" initiative, requiring a highly entrepreneurial and execution-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, offering significant autonomy and strategic influence. It’s an opportunity to be a foundational member of a new department, acting as a primary driver of its design and operational execution. This is a "builder" role, not just an executor of existing processes.

Reporting Structure: You will report directly to the department founder, providing a direct line of communication and influence with leadership. This structure facilitates rapid decision-making and feedback loops.

Operations Impact: Your work will have a direct and profound impact on the success of the AI Research Lab's initiatives. By translating strategic vision into tangible products and user experiences, you will be instrumental in achieving market validation, driving traction, and positioning the department for future growth and potential spin-off. Your design and operational execution will be critical for demonstrating value to potential investors.

Growth Opportunities:

• Foundational Team Member: Opportunity to shape the culture, processes, and direction of a new department from its inception.

• Leadership Potential: As the department scales, there will be opportunities to build and lead design teams, taking on more strategic and managerial responsibilities.

• Deep AI/Tech Exposure: Gain invaluable experience working at the forefront of AI research and venture building.

• Entrepreneurial Skill Development: Hone your abilities in rapid execution, strategic planning, and building ventures from the ground up.

• Equity & Upside: Direct participation in the financial success of the venture through equity, aligning your growth with the company's trajectory.

📝 Enhancement Note: The "0-to-1" nature of the role and the backing by serial entrepreneurs suggest a high potential for rapid career advancement and significant impact, particularly for individuals who thrive in entrepreneurial environments.

🌐 Work Environment

Office Type: 100% Remote. This role offers the flexibility to work from home or any suitable remote location within Europe or the Americas.

Office Location(s): While remote, the company prefers candidates based in Europe or the Americas. This likely aligns with time zone considerations for collaboration and potential future integration with physical hubs if the venture expands.

Workspace Context:

• Autonomy: You will have the freedom to set up your ideal remote workspace, prioritizing productivity and well-being.

• Digital Collaboration Tools: Expect to leverage advanced digital tools for communication, project management, design collaboration, and version control.

• Agile Team Interaction: While remote, the team structure emphasizes close collaboration through frequent virtual meetings, asynchronous communication, and shared digital platforms.

• Focus on Output: The environment is geared towards achieving results, with less emphasis on traditional office presence.

Work Schedule: Flexible full-time schedule (approx. 40 hours/week), allowing for a balance between focused work on initiatives and personal life. While core hours for collaboration might exist, the emphasis is on meeting milestones and delivering high-quality work.

📝 Enhancement Note: The remote-first nature requires strong self-discipline, excellent asynchronous communication skills, and comfort with digital collaboration tools. The preference for Europe/Americas suggests a need for some overlap with key team members' time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly the builder mindset and relevant experience.

• Portfolio Deep Dive: A session focused on your portfolio, where you'll present key case studies and discuss your process, strategic decisions, and the impact of your work. Be prepared to articulate your "0-to-1" experience and how you translate vision into execution.

• Founder/Leadership Interview: An in-depth conversation with the department founder to assess your strategic thinking, problem-solving abilities, cultural fit, and your vision for contributing to the AI Research Lab.

• Technical/Skills Assessment: Potentially a design challenge or a discussion focused on your technical proficiency with design tools and methodologies, and your approach to complex design problems.

• Final Round: May involve meeting other key team members or a final discussion on role expectations and compensation.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Emphasize projects where you built something from scratch, detailing the problem, your approach, the challenges, and the outcomes.

• Showcase Strategic Thinking: Explain the "why" behind your design decisions, linking them to business objectives or user needs.

• Demonstrate End-to-End Ownership: Clearly illustrate your role in every stage of the project lifecycle, from initial concept to final delivery and iteration.

• Quantify Impact: Whenever possible, use metrics (e.g., user engagement increase, conversion rate improvement, efficiency gains) to demonstrate the value of your work.

• Visual Storytelling: Present your work in a clear, visually appealing, and narrative format that guides the reviewer through your process and achievements.

• Tailor to AI Research: If possible, include any experience or demonstrate an understanding of how design principles apply to complex technical or research domains.

Challenge Preparation:

• Design Thinking Exercise: Be ready for a hypothetical challenge that requires you to apply design thinking to an AI-related problem or a "0-to-1" venture concept.

• Strategic Rationale: Prepare to articulate the strategic rationale behind your design choices and how they align with business goals.

• Execution Planning: Think about how you would translate a high-level vision into concrete execution roadmaps, considering user needs, technical feasibility, and rapid iteration.

• Brand Strategy: Be prepared to discuss how you would approach building a brand identity for a cutting-edge AI research lab.

📝 Enhancement Note: The interview process will likely be rigorous and focused on assessing the candidate's ability to operate autonomously and drive results in a high-stakes, early-stage environment. The portfolio is critical for demonstrating this capability.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision for wireframing, prototyping, and UI design.

• Brand Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for logo creation, brand assets, and style guides.

• Prototyping Tools: While often integrated into design software, specialized tools like ProtoPie or Axure might be used for complex interactions.

• Collaboration Platforms: Slack, Microsoft Teams for communication.

• Project Management Tools: Jira, Asana, Trello, Monday.com for task management and workflow tracking.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel (for understanding user behavior on prototypes or early products).

• User Feedback Tools: Hotjar, UserTesting.com, Maze for gathering qualitative and quantitative user insights.

• Dashboard Tools: Tableau, Power BI, Looker Studio (potentially for visualizing design impact metrics or user data).

CRM & Automation:

• CRM (if applicable to early product): HubSpot, Salesforce (less likely for a pure research lab but possible if productization is immediate).

• No-code/Low-code Platforms: Webflow, Bubble, or similar for rapid prototyping of web applications or landing pages.

• Design System Tools: Storybook (for developers) or specialized design system management platforms.

📝 Enhancement Note: Given the "AI Research Lab" context, the primary focus will be on design and prototyping tools. Analytics tools become relevant as initiatives move from pure research to product-market validation. Familiarity with tools that facilitate rapid iteration and collaboration is key.

👥 Team Culture & Values

Operations Values:

• Extreme Ownership: Taking full responsibility for initiatives, from ideation to execution and outcomes.

• Bias for Action: Prioritizing rapid execution and learning over lengthy deliberation.

• Builder Mentality: A proactive, hands-on approach to creating and iterating on new ventures and products.

• Data-Informed Decisions: Using data and user feedback to guide strategy and design choices.

• Innovation & Experimentation: A willingness to explore new ideas and technologies, embracing an experimental approach.

• Collaboration & Transparency: Open communication and teamwork to achieve shared goals.

Collaboration Style:

• Direct & Efficient: Communication is expected to be clear, concise, and focused on driving progress.

• Cross-Functional Synergy: Design is seen as an integral part of the entire venture-building process, working hand-in-hand with research, engineering, and commercial teams.

• Feedback Loops: An open culture for giving and receiving constructive feedback to continuously improve designs and processes.

• Remote-First: Embracing asynchronous communication and digital tools to facilitate effective collaboration across distances.

📝 Enhancement Note: The culture is heavily influenced by the founders' experience in building successful, fast-paced tech companies. This implies a demanding but rewarding environment for those who thrive on impact and autonomy.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity of 0-to-1: Navigating the inherent uncertainty and evolving requirements of building new initiatives from scratch.

• Balancing Research & Design: Translating highly complex AI research concepts into user-friendly and commercially viable designs.

• Rapid Iteration Cycles: Adapting to the fast pace of development and the need for continuous design updates and improvements.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote setting.

• Scalability from Day One: Designing solutions that can scale effectively as the AI Research Lab grows and potentially spins off.

Learning & Development Opportunities:

• Cutting-Edge AI Exposure: Deep immersion in the world of AI research and its application.

• Venture Building Expertise: Gaining hands-on experience in launching and scaling new technology ventures.

• Strategic Design Leadership: Developing skills in shaping product strategy and leading design efforts in a high-growth environment.

• Mentorship from Founders: Learning directly from serial entrepreneurs with proven track records of success.

• Skill Expansion: Opportunity to broaden skill sets beyond traditional design, incorporating strategic planning, operational execution, and product management principles.

📝 Enhancement Note: The challenges presented are inherent to early-stage venture building and require a resilient, adaptable, and proactive individual. The growth opportunities are substantial for someone looking to make a significant impact and develop a robust entrepreneurial skillset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly abstract or technical concept into a user-friendly design. What was your process, and what were the outcomes?"

• "How would you approach building the brand identity for a new AI Research Lab? What key elements would you focus on, and how would you ensure consistency?"

• "Imagine we have a breakthrough in [specific AI research area]. Outline the initial steps you would take to design a prototype or proof-of-concept for potential users."

• "How do you manage competing priorities and tight deadlines in a fast-paced, ambiguous startup environment?" Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and the opportunity to build a new AI Research Lab?"

• "How do you embody a 'high-agency builder mindset' in your work?"

• "Describe your ideal remote work environment and how you ensure productivity and collaboration."

• "What are your expectations regarding autonomy and ownership in a role like this?" Portfolio Presentation Strategy:

• Start with the Vision: For each case study, begin by explaining the problem statement and the high-level vision or strategic goal.

• Detail Your Process: Walk through your design methodology, highlighting key decision points and how you addressed challenges.

• Emphasize Your Role: Clearly articulate your specific contributions and the scope of your ownership.

• Showcase Iterations: If applicable, show how your designs evolved based on feedback or testing.

• Quantify Results: Present any available metrics or key takeaways that demonstrate the impact of your design work.

• Connect to Business Value: Explain how your design solutions contributed to the overall business objectives of the project.

📝 Enhancement Note: Be prepared to discuss not just design skills but also your strategic thinking, problem-solving capabilities, and your ability to operate autonomously and drive initiatives forward. The emphasis on "0-to-1" means demonstrating a builder's mindset is crucial.

📌 Application Steps

To apply for this AI Research Lab UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor Your Resume: Highlight experience relevant to 0-to-1 initiatives, brand building, UI/UX design, strategic execution, and your builder mindset. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 strongest case studies that best showcase your end-to-end ownership, strategic thinking, and ability to translate vision into tangible design outcomes, especially any experience with complex technical products or startups.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio with a focus on storytelling, clearly articulating your process, decisions, and the impact of your work. Be ready to discuss your approach to building from scratch.

• Research EWOR GmbH: Understand the founders' backgrounds (Adjust, SumUp) and EWOR's mission to build cutting-edge ventures. Prepare to articulate why you are a good fit for their high-growth, execution-focused culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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