AI Research Lab UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Research Lab UI/UX & Brand Designer (100% Remote)

Company: EWOR GmbH

Location: Germany (Remote)

Job Type: FULL_TIME

Category: Product Design & Operations (GTM Focus)

Date Posted: 2026-09-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute 0-to-1 initiatives within a cutting-edge AI Research Lab, focusing on UI/UX and Brand Design.

• Translate high-level strategic vision into concrete, actionable execution roadmaps for rapid product development.

• Architect scalable solutions and drive critical milestones for departmental growth and potential spin-off.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders.

• Drive end-to-end ownership of design projects, from initial prototype to production-ready implementation.

📝 Enhancement Note: This role is positioned within an "AI Research Lab" and emphasizes "0-to-1 initiatives," indicating a strong focus on innovation, rapid prototyping, and bringing new concepts to market. The "UI/UX & Brand Designer" title, combined with the "high-agency builder mindset" requirement, suggests a need for a candidate who can not only design but also strategically contribute to product definition and market positioning, aligning closely with GTM (Go-To-Market) operations principles. The role's emphasis on "scalable solutions" and "rapid growth" points towards a need for design thinking that supports future business scalability.

📈 Primary Responsibilities

• Spearhead the design strategy and execution for new initiatives within the AI Research Lab, ensuring alignment with overarching business objectives.

• Develop and refine user interfaces (UI) and user experiences (UX) for innovative AI-powered products and platforms, prioritizing intuitive design and user satisfaction.

• Establish and evolve the brand identity for new ventures, creating cohesive visual systems that resonate with target audiences and market positioning.

• Translate complex AI concepts and research findings into clear, user-friendly designs and compelling brand narratives.

• Drive the end-to-end design process from ideation and wireframing to high-fidelity prototyping, user testing, and final production-ready assets.

• Collaborate with engineering and research teams to ensure seamless integration of design elements and adherence to technical feasibility.

• Conduct market research and competitive analysis to inform design decisions and identify opportunities for differentiation.

• Develop and maintain design systems and style guides to ensure brand consistency and design efficiency across all touchpoints.

• Contribute to the development of execution roadmaps, defining design milestones and deliverables essential for rapid implementation.

• Present design concepts and strategies to stakeholders, including founders and leadership, articulating the rationale and expected impact.

📝 Enhancement Note: The responsibilities are framed to emphasize the "0-to-1" and "high-growth" nature of the initiatives. Responsibilities are detailed to cover the full design lifecycle from strategic vision to production, with an explicit link to supporting scalability and market traction, which are key GTM operations concerns.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design (Graphic Design, UI/UX Design, Interaction Design), Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on product development and bringing new concepts to market.

• Proven track record of leading design initiatives from conception to launch, ideally within technology or research-intensive environments.

• Experience working in high-growth, fast-paced environments, demonstrating adaptability and a results-oriented approach. Required Skills:

• UI/UX Design Expertise: Deep understanding of user-centered design principles, wireframing, prototyping tools (e.g., Figma, Sketch, Adobe XD), and usability testing methodologies.

• Brand Design & Identity: Proven ability to develop compelling brand identities, including logo design, visual systems, tone of voice, and brand guidelines.

• Product Strategy & Vision Translation: Ability to understand high-level strategic goals and translate them into concrete design solutions and execution roadmaps.

• Execution & Project Management: Demonstrated ability to manage multiple design projects simultaneously, deliver on tight deadlines, and drive initiatives from 0 to 1.

• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and collaborate effectively with cross-functional teams and leadership.

Preferred Skills:

• AI/ML Domain Familiarity: An understanding of AI concepts, machine learning principles, and their potential applications in user interfaces and product design.

• Experience in Research Labs or Startups: Prior experience working within research environments or early-stage startups, understanding the unique challenges and opportunities.

• Motion Design & Animation: Proficiency in creating engaging motion graphics or animations to enhance user experience and brand storytelling.

• Data Visualization: Experience designing effective data visualizations for complex information sets.

• Agile/Scrum Methodologies: Familiarity with agile development processes and how design integrates within them.

📝 Enhancement Note: The qualifications are tailored to reflect the "AI Research Lab" context and the "builder mindset" requirement. Emphasis is placed on practical experience and the ability to execute, aligning with the "0-to-1" nature of the role and the need for direct impact rather than purely theoretical design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UI/UX and Brand Design projects, with a strong emphasis on 0-to-1 initiatives and product launches.

• Case studies demonstrating your ability to translate strategic vision into tangible design solutions, outlining the problem, your process, and the measurable impact.

• Examples of brand identity development, including logos, visual systems, and brand guidelines, ideally for new ventures or product lines.

• Prototypes and user flow documentation that illustrate your approach to creating intuitive and effective user experiences.

• Evidence of end-to-end ownership, from initial concept and user research to final implementation and iteration. Process Documentation:

• Detailed documentation of your design process for key projects, highlighting how you approached problem-solving, user research, and iterative design.

• Examples of how you have collaborated with engineering and product teams to bring designs to life.

• Demonstrations of how you have established and utilized design systems or style guides to ensure consistency and scalability.

• Case studies that quantify the impact of your design work, such as improvements in user engagement, conversion rates, or brand recognition.

📝 Enhancement Note: The portfolio requirements are specifically designed to assess a candidate's ability to handle the "0-to-1" nature of the role, demonstrate strategic thinking, and showcase end-to-end ownership. The emphasis on measurable impact and collaboration with technical teams is crucial for this type of GTM-aligned design role.

💵 Compensation & Benefits

Salary Range:

• Based on the role's mid-senior level experience (5-10 years), the 100% remote nature, and the company's backing by serial entrepreneurs with successful exits, a competitive salary range for this position in Europe or the Americas is estimated to be between €75,000 - €110,000 annually. This estimate considers the high-growth environment, the demand for specialized UI/UX and Brand Design skills in AI, and the potential for significant equity upside. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market benchmarks.

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the company and the potential for high growth and future spin-offs.

• Remote Work Flexibility: 100% remote work arrangement, allowing for flexibility in location within Europe or the Americas.

• Professional Development: Opportunities to learn and grow within a fast-paced, innovative environment, working on cutting-edge AI research.

• Direct Impact: The chance to shape the product and brand of new ventures from the ground up, reporting directly to experienced founders.

Working Hours:

• This is a full-time position. While specific hours are flexible due to the remote nature, candidates should be prepared to dedicate approximately 40 hours per week, with potential for extended hours during critical project phases to meet aggressive timelines and achieve rapid market validation. Collaboration across different time zones (Europe/Americas) will require flexibility.

📝 Enhancement Note: The salary range is an estimate based on market data for experienced UI/UX and Brand Designers in tech/AI roles in Europe and the Americas, factoring in the remote aspect and the significant equity potential. The benefits are expanded to reflect the entrepreneurial context and the emphasis on ownership and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Research, Software Development, Entrepreneurship)

Company Size: While EWOR GmbH is the parent entity, the specific "AI Research Lab" department is likely a new, small, and agile team focused on rapid innovation and venture building. This implies a startup-like culture within a well-backed framework.

Founded: EWOR GmbH is led by serial entrepreneurs with successful track records, indicating a foundation built on experience and a proven methodology for launching and scaling ventures. The specific AI Research Lab is a new initiative.

Team Structure:

• Departmental Founder: Direct reporting to the founder of the new department, who is a serial entrepreneur.

• Elite Team Collaboration: Work closely with a world-class team comprising engineers, researchers, and commercial leaders, fostering a highly collaborative and intellectually stimulating environment.

• Cross-functional Integration: Design will be deeply integrated with research and engineering, requiring constant communication and alignment to drive 0-to-1 initiatives.

Methodology:

• 0-to-1 Execution: Focus on rapid iteration, prototyping, and market validation without bureaucratic processes.

• High-Growth Focus: Emphasis on achieving strong market validation and scalable traction quickly.

• Data-Driven Decisions: While design-focused, decisions will be informed by market insights, user feedback, and potential business metrics.

• Agile Development: Likely to adopt agile or similar fast-paced methodologies for product development and iteration.

Company Website: https://eworgmbh.teamtailor.com (Company career portal), ewor.com (Implied company domain)

📝 Enhancement Note: The company context is framed to highlight the unique "0-to-1" and "high-growth" environment, emphasizing the entrepreneurial backing and the lean, agile nature of the AI Research Lab. This is crucial for candidates to understand the operational pace and expectations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, offering significant autonomy and ownership. It's not just about executing design tasks but about contributing to the strategic direction and operational success of new ventures. The "0-to-1" nature means you'll be building processes and foundations, which is a significant step beyond standard design roles.

Reporting Structure: You will report directly to the founder of the AI Research Lab department. This provides a direct line to leadership and high-impact decision-making.

Operations Impact: Your work will have a direct and measurable impact on the success of new initiatives, influencing product viability, market positioning, and the potential for future spin-offs and investment. As a designer, you are integral to the Go-To-Market strategy by defining the user's first impression and ongoing experience.

Growth Opportunities:

• Venture Building Expertise: Gain invaluable experience in building new technology ventures from the ground up, understanding the entire lifecycle from ideation to potential spin-off.

• Leadership Potential: Opportunity to grow into a lead design role for new ventures, potentially managing design teams as initiatives scale.

• Skill Specialization: Deepen expertise in UI/UX and Brand Design within the rapidly evolving field of AI, becoming a sought-after specialist.

• Entrepreneurial Exposure: Work alongside and learn directly from serial entrepreneurs, gaining insights into business strategy, fundraising, and scaling operations.

• Equity & Upside: Potential for significant financial reward through equity as ventures mature and achieve milestones.

📝 Enhancement Note: The career analysis focuses on the unique growth trajectory offered by a 0-to-1, venture-building environment. It highlights the development of entrepreneurial skills and the potential for leadership and significant financial upside, which are key differentiators for this role.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no central office. The work environment is entirely digital and distributed.

Office Location(s): While the company is EWOR GmbH (likely based in Europe), the role is remote and open to candidates located in Europe or the Americas. This implies a need for strong asynchronous communication skills and adaptability to different time zones.

Workspace Context:

• Digital Collaboration: Relies heavily on digital collaboration tools for communication, project management, and design reviews.

• Autonomy & Self-Management: Requires a high degree of self-discipline, time management, and the ability to work independently without direct supervision.

• Innovation Hub: The "AI Research Lab" context suggests an environment that encourages experimentation, rapid prototyping, and a culture of continuous learning.

• Access to Cutting-Edge Technology: Opportunity to work with and design for advanced AI technologies.

Work Schedule:

• Full-time, approximately 40 hours per week, with flexibility. However, the "high-growth environment" and "0-to-1" nature suggest that responsiveness and dedication during critical phases will be essential. Candidates must be comfortable collaborating across different time zones (Europe and Americas).

📝 Enhancement Note: The work environment description emphasizes the fully remote, distributed nature and the self-management required. It also highlights the innovative and fast-paced culture inherent in a research lab setting focused on rapid development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on specific case studies that demonstrate your 0-to-1 experience, strategic thinking, UI/UX design process, and brand development capabilities. Be prepared to discuss your role, the challenges, your solutions, and the outcomes.

• Founder/Leadership Interview: An interview with the department founder and potentially other key leaders to assess your mindset, strategic thinking, problem-solving abilities, and cultural fit within an entrepreneurial, high-growth environment.

• Skills-Based Challenge (Potential): You may be given a design challenge or asked to present a strategic approach to a hypothetical scenario relevant to AI research lab initiatives.

• Final Interview & Offer: A concluding discussion to address any remaining questions and extend an offer.

Portfolio Review Tips:

• Highlight 0-to-1 Impact: Select projects that clearly show your involvement in launching new products or ventures from scratch. Quantify your impact with metrics where possible (e.g., user growth, engagement improvements, brand recognition).

• Showcase Strategic Thinking: Articulate the "why" behind your design decisions. Explain how your designs align with business objectives and user needs.

• Demonstrate End-to-End Ownership: Present case studies that illustrate your complete design process, from problem identification and user research to prototyping, testing, and final implementation.

• Brand Cohesion: Ensure your portfolio examples for brand design are cohesive and demonstrate a strong understanding of visual identity and its strategic application.

• Tailor to AI Context: If possible, include or emphasize projects that touch upon complex data, innovative technology, or user experiences that require clear, intuitive design for advanced functionalities.

Challenge Preparation:

• Understand the 0-to-1 Mindset: Be ready to discuss how you would approach designing for an entirely new product or service with limited existing data or user history.

• Strategic Problem-Solving: Prepare to analyze a given problem, define user needs, and propose a design-led solution that considers scalability and market fit.

• AI/Tech Considerations: While deep AI expertise isn't required, demonstrating an understanding of how design can simplify complex technology or enhance user interaction with AI systems will be beneficial.

• Communication Clarity: Practice articulating your thought process clearly and concisely, as you will need to present your ideas effectively to non-design stakeholders.

📝 Enhancement Note: The application process and portfolio review tips are tailored to the specific demands of a 0-to-1, high-growth, and AI-focused role, emphasizing strategic contribution and end-to-end ownership.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Axure RP.

• Collaboration & Project Management: Slack, Jira, Asana, Trello, Notion, Confluence.

• User Research & Testing: UserTesting.com, Maze, Lookback, Hotjar.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and product adoption).

• A/B Testing Tools: Optimizely, VWO (for iterative design improvements).

CRM & Automation:

• While not a direct design tool, understanding how design impacts CRM and user engagement funnels is beneficial. Familiarity with how design elements integrate with marketing automation platforms or customer success tools can be a plus.

📝 Enhancement Note: The tools listed are standard for UI/UX and Brand Designers but are contextualized to support rapid prototyping, collaboration in a remote setting, and understanding user behavior for product iteration.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Taking full responsibility for initiatives and driving them to completion with minimal oversight.

• Bias for Action: Prioritizing execution and rapid iteration over lengthy deliberation.

• Entrepreneurial Spirit: Approaching challenges with creativity, resourcefulness, and a drive to build something impactful.

• Data-Informed Design: Utilizing data and user feedback to guide design decisions and measure success.

• Collaboration & Transparency: Open communication and a willingness to share ideas and feedback across the team.

Collaboration Style:

• Cross-Functional Synergy: Working closely with engineers and researchers to ensure technical feasibility and innovation integration.

• Direct Communication: Embracing direct and concise communication, especially in a remote setting, to ensure clarity and efficiency.

• Feedback Loops: Actively seeking and providing constructive feedback to foster continuous improvement in design and product development.

• Shared Vision: Aligning on the overarching goals and vision of the AI Research Lab to ensure all efforts contribute to the same objectives.

📝 Enhancement Note: The culture and values are derived from the company's description emphasizing "maximum ownership," "high-growth environment," and "elite team," translated into actionable values for a designer in this specific context.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Novelty: Creating intuitive designs for cutting-edge AI technologies where user understanding and interaction paradigms may not yet be established.

• Balancing Innovation and Usability: Ensuring that groundbreaking features are also accessible and easy for users to adopt.

• Rapid Iteration Cycles: Adapting quickly to fast-paced development cycles and frequent feedback, requiring flexibility and resilience.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team across different time zones and cultures.

• Defining Success Metrics: Establishing clear, measurable design KPIs for new initiatives where traditional benchmarks may not exist.

Learning & Development Opportunities:

• AI Design Specialization: Becoming an expert in designing for artificial intelligence and machine learning applications.

• Venture Building Mastery: Gaining deep insights into the process of launching and scaling technology ventures from experienced entrepreneurs.

• Strategic Design Leadership: Developing skills in translating business strategy into design execution and potentially leading design efforts for new ventures.

• Cross-Disciplinary Learning: Exposure to cutting-edge AI research and software engineering practices.

📝 Enhancement Note: Challenges are framed to reflect the specific difficulties of working in a new AI research lab and a 0-to-1 environment, while growth opportunities focus on specialization and entrepreneurial skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a UI/UX and Brand Design initiative from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, ownership, and problem-solving.)

• "How would you approach designing an interface for a new AI tool that needs to be both powerful and user-friendly for a non-technical audience?" (Demonstrate your understanding of user-centered design for complex tech.)

• "Imagine we're launching a new AI Research Lab initiative. What would be your first steps in establishing its brand identity and core user experience?" (Showcase your strategic thinking and initial approach.) Company & Culture Questions:

• "What excites you about EWOR's mission and the opportunity to build new ventures?" (Connect your passion to their entrepreneurial drive.)

• "How do you thrive in a fast-paced, remote, and high-ownership environment?" (Highlight your self-management and proactive nature.)

• "How do you ensure your design decisions align with business objectives and contribute to market traction?" (Emphasize your GTM-aligned thinking.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, guide the interviewer through the problem, your strategic approach, design process, key decisions, and the measurable outcomes.

• Focus on Impact: Quantify your achievements whenever possible. If exact numbers aren't available, articulate the intended or qualitative impact.

• Explain Your "Why": Be prepared to justify every significant design decision, linking it back to user needs, business goals, or strategic requirements.

• Demonstrate Ownership: Clearly articulate your role and responsibilities, especially in team projects, and how you took initiative to drive success.

• Showcase Brand Vision: For brand projects, explain the strategic thinking behind the identity, target audience, and how it supports the overall business narrative.

📝 Enhancement Note: Interview preparation questions are designed to probe for the core requirements of the role: 0-to-1 experience, strategic thinking, design leadership in a high-growth/remote setting, and an understanding of how design contributes to business success.

📌 Application Steps

To apply for this AI Research Lab UI/UX & Brand Designer position:

• Submit your application through the EWOR GmbH teamtailor portal.

• Curate Your Portfolio: Select 2-3 of your most impactful 0-to-1 projects that showcase both UI/UX and Brand Design skills, clearly articulating your end-to-end ownership and strategic contributions.

• Tailor Your Resume: Highlight experience in product development, rapid prototyping, brand identity creation, and working in fast-paced or startup environments. Use keywords like "UI/UX," "Brand Design," "0-to-1," "Product Strategy," "Remote," and "AI."

• Prepare Your Case Studies: Practice presenting your portfolio projects, focusing on the problem, your process, key decisions, and quantified outcomes. Be ready to discuss your strategic rationale for design choices.

• Research EWOR GmbH: Understand their mission, the backgrounds of their founders (Paul Müller, Petter Made), and their focus on building category-defining ventures. Prepare to articulate why you are a good fit for their entrepreneurial culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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