AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Operations & GTM Strategy Execution / Brand & Product Design

Date Posted: 2026-09-11

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and user experience for cutting-edge AI Infrastructure initiatives, ensuring intuitive and impactful interfaces.

• Drive the brand identity and visual strategy for new, high-impact technology ventures, aligning with ambitious growth objectives.

• Translate high-level strategic vision into actionable execution roadmaps for rapid product development and market validation.

• Architect scalable solutions and manage critical milestones from prototype to production, positioning new departments for significant growth.

• Operate with maximum ownership and autonomy, embodying a high-agency builder mindset within a fast-paced, execution-focused environment.

📝 Enhancement Note: While the job title is "AI Infrastructure UI/UX & Brand Designer," the core responsibilities and company context heavily emphasize building and executing new initiatives from scratch ("0-to-1"). This suggests the role requires not just design expertise but also strong operational capabilities in strategy translation, roadmap execution, system architecture, and rapid implementation, aligning it closely with GTM strategy execution and operational leadership within a startup or new venture environment. The emphasis on "operators and builders" and "ownership" further supports this interpretation.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for AI Infrastructure products, from conceptualization and wireframing to high-fidelity prototyping and user testing.

• Develop and implement a cohesive brand strategy and visual identity that resonates with target audiences and supports ambitious market positioning.

• Collaborate closely with founders, engineers, and commercial leaders to translate strategic vision into concrete, executable product roadmaps.

• Architect and optimize scalable system designs, ensuring the technical foundation supports rapid growth and potential spin-off opportunities.

• Drive the execution of critical project milestones, ensuring timely delivery of prototypes and production-ready solutions with a focus on market validation.

• Champion a data-driven approach to design and product development, leveraging user feedback and performance metrics to inform iteration and optimization.

• Foster a culture of rapid execution and continuous improvement, minimizing corporate red tape and prioritizing impactful outcomes.

📝 Enhancement Note: The "Tasks" section in the original description, combined with the company's emphasis on "operators and builders" and "0-to-1 initiatives," strongly indicates that this role is more than just a traditional designer. It requires significant operational involvement in strategic planning, execution, and system architecture. The responsibilities have been framed to reflect this dual focus on design excellence and operational execution within a new venture context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of UI/UX principles, brand strategy, and product development lifecycle is essential. Backgrounds in Design, Human-Computer Interaction, or related fields are beneficial.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a significant portion focused on product strategy, execution, and system architecture, particularly within technology or startup environments. Proven experience in leading "0-to-1" initiatives is highly valued.

Required Skills:

• UI/UX Design Expertise: Mastery of design principles, user-centered design methodologies, wireframing, prototyping (e.g., Figma, Sketch, Adobe XD), and usability testing.

• Brand Design Strategy: Proven ability to develop and execute compelling brand identities, visual systems, and communication strategies.

• AI Infrastructure Domain Knowledge: Familiarity with the concepts, challenges, and user needs within AI infrastructure is a significant advantage.

• Strategic Vision Translation: Ability to interpret high-level strategic goals and translate them into concrete, actionable design and product roadmaps.

• Roadmap Execution & Project Management: Demonstrated success in driving complex projects from concept to completion, managing timelines, and achieving critical milestones.

• System Architecture Understanding: Ability to conceptualize and contribute to the design of scalable, robust technical solutions.

• High-Agency Builder Mindset: Proactive, self-directed approach with a strong sense of ownership and a bias for action.

• End-to-End Ownership: Willingness and ability to take full responsibility for initiatives from inception through to successful implementation.

• Excellent Communication Skills: Superior verbal and written English communication for clear articulation of ideas, strategies, and feedback.

Preferred Skills:

• Experience in fast-paced startup environments or new venture divisions.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience in user research and data analysis to inform design decisions.

• Understanding of go-to-market (GTM) strategies and product-market fit validation.

• Experience with AI/ML product development cycles.

📝 Enhancement Note: The original description emphasizes a "high-agency builder mindset" and "extreme end-to-end ownership," which are critical for operational success in a "0-to-1" environment. These qualities have been integrated into the required skills to reflect the operational demands of the role beyond traditional design responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 significant projects demonstrating end-to-end ownership of UI/UX and brand initiatives, ideally in technology or product development.

• 0-to-1 Initiative Examples: Highlight projects where you took a concept from ideation through to a tangible prototype or production-ready state.

• Strategic Vision to Execution: Clearly articulate how you translated high-level strategic goals into concrete design solutions and execution roadmaps.

• Scalable Design Solutions: Present examples of system architectures or design patterns that support scalability and future growth.

• Impact & Metrics: Quantify the impact of your design work using relevant metrics (e.g., user engagement, conversion rates, brand perception improvements, efficiency gains).

Process Documentation:

• Workflow Design & Optimization: Demonstrate your process for user research, ideation, wireframing, prototyping, and iterative design based on feedback and data.

• Brand Strategy Implementation: Show how you developed and implemented brand guidelines, visual assets, and communication materials.

• Cross-functional Collaboration: Illustrate your approach to working with engineering, product management, and leadership teams to achieve project goals.

• Agile Development Integration: Provide examples of how your design process integrates with agile or rapid development cycles.

📝 Enhancement Note: Given the emphasis on "0-to-1" initiatives and "architecting scalable solutions," the portfolio requirements are tailored to showcase not just design output but also the strategic thinking, execution capabilities, and understanding of system design crucial for operational success in building new ventures.

💵 Compensation & Benefits

Salary Range: Based on a 5-10 year experience level for a fully remote UI/UX & Brand Designer in the United States, a competitive salary range is estimated between $120,000 - $160,000 annually. This estimate considers the demand for specialized design skills, the high-impact nature of the role within a venture-backed startup, and the "elite team" compensation structure. The final salary will be determined by experience, qualifications, and specific location within the US.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Equity Upside: Significant ownership stake in the new ventures, providing substantial long-term financial upside.

• Maximum Ownership & Autonomy: Freedom to architect systems, drive strategy, and build initiatives from the ground up.

• High-Growth Environment: Opportunity to work on cutting-edge AI Infrastructure initiatives with a focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting and collaboration with serial entrepreneurs and a world-class team of engineers and leaders.

• Fully Remote Work: Flexibility to work from anywhere in Europe or the Americas.

Working Hours: A standard full-time work week of approximately 40 hours is expected, with flexibility and a focus on output and execution rather than strict adherence to hours. The emphasis is on achieving results and driving rapid progress.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for a mid-senior level UI/UX and Brand Designer in the US, considering the company's backing and emphasis on competitive compensation and equity. The benefits are expanded to highlight the unique value propositions for operations-minded professionals, such as ownership and autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI Infrastructure, Venture Building, Entrepreneurship. EWOR GmbH operates at the forefront of launching new, high-impact technology initiatives, leveraging deep expertise from successful serial entrepreneurs. This context means a culture focused on innovation, rapid execution, and building category-defining ventures from inception.

Company Size: EWOR GmbH is structured to operate lean and agile, focusing on launching and scaling new ventures. The "new department" for AI Infrastructure will likely start small and grow rapidly, fostering a startup-like environment with direct access to leadership.

Founded: EWOR GmbH is backed by experienced serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a foundation built on successful venture creation and a strong understanding of scaling technology companies. The "new department" is a recent initiative, signifying a dynamic and evolving organizational structure.

Team Structure:

• Departmental Leadership: You will report directly to the founder of the new department, a seasoned entrepreneur with a proven track record.

• Cross-Functional Collaboration: The team comprises world-class engineers, researchers, and commercial leaders, all focused on building and scaling new initiatives.

• Lean & Agile Operations: Expect a flat hierarchy with minimal bureaucracy, emphasizing direct communication, rapid decision-making, and swift execution.

Methodology:

• 0-to-1 Execution: A core methodology focused on building new ventures and products from scratch, prioritizing market validation and rapid traction.

• Data-Driven Decision Making: Emphasis on using data and user feedback to inform strategy, design iterations, and product development.

• High-Velocity Operations: Prioritizing speed, efficiency, and impactful execution over lengthy planning or approval processes.

• Entrepreneurial Ownership: Encouraging individuals to take extreme ownership and drive initiatives with autonomy and accountability.

Company Website: [Company URL not provided, but company name is EWOR GmbH]

📝 Enhancement Note: The company culture is characterized by a strong entrepreneurial spirit, a focus on execution, and a lean, agile operational model. This is crucial for operations professionals to understand, as it dictates the pace, decision-making, and level of autonomy expected.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for individuals seeking to operate at the intersection of design, product, and operations within a high-growth venture. It's an advanced individual contributor role with significant strategic influence, akin to an early-stage Product Lead or Design Director, with the potential to grow into leadership roles as ventures scale or spin off. The focus is on building and executing "0-to-1" initiatives, demanding a blend of creative problem-solving and pragmatic operational execution.

Reporting Structure: You will report directly to the founder of the new department. This close proximity to leadership offers direct mentorship and visibility into strategic decision-making, facilitating rapid learning and influence.

Operations Impact: The impact of this role is substantial, directly influencing the success of new AI Infrastructure ventures. By architecting user experiences, defining brand identity, and driving execution roadmaps, you will be instrumental in achieving market validation, securing potential institutional backing, and positioning the department for significant growth or a successful spin-off. Your work will directly contribute to the operational foundation and market viability of cutting-edge AI technologies.

Growth Opportunities:

• Venture Leadership: As new initiatives gain traction and scale, there will be opportunities to take on more formal leadership responsibilities within the growing department or potential spin-off entities.

• Specialization & Expansion: Deepen expertise in AI Infrastructure design and operations, or expand into broader product strategy and operational leadership roles as the company diversifies its ventures.

• Entrepreneurial Skill Development: Gain invaluable hands-on experience in building businesses from the ground up, learning directly from serial entrepreneurs about strategy, execution, fundraising, and scaling.

• Mentorship from Founders: Benefit from direct guidance and mentorship from highly successful serial entrepreneurs, accelerating personal and professional development.

📝 Enhancement Note: The growth trajectory for this role is highly entrepreneurial. It's designed for individuals who want to build, innovate, and potentially lead new ventures, offering a path beyond traditional design roles into operational and strategic leadership.

🌐 Work Environment

Office Type: This is a 100% remote position, offering the flexibility to work from anywhere within Europe or the Americas. The company culture emphasizes results and autonomy over physical presence, promoting a distributed yet highly collaborative work environment.

Office Location(s): While the company is based in Germany (EWOR GmbH), the role is fully remote and specifically targets candidates located in Europe or the Americas. This allows for timezone alignment with key markets and teams.

Workspace Context:

• Distributed Collaboration: Utilize modern collaboration tools (e.g., Slack, Zoom, Notion, shared design platforms) to maintain seamless communication and project alignment with a globally distributed team.

• Tech-Enabled Operations: Access to a robust technology stack supporting design, development, and communication, enabling efficient workflow and rapid iteration.

• High-Impact Team Interaction: Engage in frequent, high-bandwidth interactions with founders, engineers, and commercial leaders, fostering a dynamic and intellectually stimulating work environment.

Work Schedule: The role is full-time, with an expected commitment of around 40 hours per week. However, the emphasis is on output and achieving strategic objectives, allowing for flexibility in daily scheduling to accommodate different time zones and personal productivity peaks, provided core collaboration needs are met.

📝 Enhancement Note: The remote-first nature of this role is a key aspect, requiring strong self-discipline and proactive communication. The "workspace context" highlights the tools and collaborative dynamics essential for success in a distributed operations and design environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's "0-to-1" focus.

• Portfolio Deep Dive & Strategy Discussion: A detailed discussion with the department founder or a senior team member to explore your portfolio, focusing on your process, strategic thinking, and ability to execute complex initiatives. Expect questions about your approach to translating vision into roadmaps and architecting solutions.

• Problem-Solving/Design Challenge: Potentially a practical exercise or case study simulating a "0-to-1" challenge relevant to AI Infrastructure, assessing your strategic thinking, design skills, and execution planning under pressure.

• Cultural Fit & Ownership Assessment: Interviews focused on evaluating your "high-agency builder mindset," "end-to-end ownership" capabilities, and alignment with the company's fast-paced, entrepreneurial culture.

• Final Round: Discussions with founders or key stakeholders to finalize expectations and align on the strategic vision for the role.

Portfolio Review Tips:

• Highlight 0-to-1 Successes: Prioritize case studies that demonstrate your ability to build and launch new products or initiatives from scratch. Clearly articulate the problem, your strategic approach, the execution process, and the resulting impact.

• Showcase Strategic Thinking: Go beyond aesthetics; explain the "why" behind your design decisions. Demonstrate how your work aligns with business objectives and user needs.

• Quantify Impact: Wherever possible, use metrics to showcase the success of your projects. This could include user engagement, conversion rates, efficiency improvements, or market validation data.

• Demonstrate Ownership: Clearly outline your role and responsibilities in each project, emphasizing instances where you took initiative, drove decisions, and managed challenges independently.

• Tailor to AI Infrastructure: If possible, include projects or insights relevant to AI Infrastructure, demonstrating an understanding of the domain.

Challenge Preparation:

• Understand the 0-to-1 Framework: Be prepared to discuss how you would approach building a new product or feature in a nascent market, focusing on rapid iteration and validation.

• Strategic Problem Solving: Practice articulating how you would translate a high-level business goal into a concrete product strategy and execution plan.

• System Design Thinking: Be ready to discuss how you would architect a user-facing system for scalability and future growth, considering potential technical constraints and user experience.

• Communication & Articulation: Prepare to clearly and concisely present your ideas, strategies, and solutions, responding thoughtfully to questions.

📝 Enhancement Note: The interview process and portfolio review are heavily weighted towards assessing operational execution capabilities, strategic thinking, and a proven ability to build from scratch, reflecting the "0-to-1" nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, or similar for wireframing, UI design, and interactive prototyping.

• Collaboration & Project Management: Experience with platforms like Slack, Microsoft Teams, Zoom for communication, and tools like Notion, Asana, Trello, Jira for project tracking and documentation.

• User Research & Testing: Familiarity with tools for user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Product Analytics: Experience with tools like Amplitude, Mixpanel, Google Analytics for tracking user behavior, feature adoption, and conversion funnels.

• Data Visualization: Ability to interpret data and potentially contribute to dashboards using tools like Tableau, Looker, or Power BI, to communicate insights effectively.

CRM & Automation:

• While not a primary focus, an understanding of how design and brand impact CRM strategies and customer journeys is beneficial. Familiarity with how design integrates into automated workflows or marketing campaigns is a plus.

• Version Control/Asset Management: Experience with systems for managing design assets and collaborating on code-related design elements (e.g., Abstract, Zeplin).

📝 Enhancement Note: The technology stack emphasizes design and collaboration tools, but also includes analytics and project management tools, reflecting the operational aspect of the role in tracking progress and user behavior.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A deep commitment to taking full responsibility for initiatives, driving them to completion with a focus on impact.

• Execution & Velocity: A bias for action, prioritizing rapid implementation and market validation over prolonged deliberation.

• Innovation & Experimentation: A willingness to explore new ideas, challenge the status quo, and learn through experimentation.

• Collaboration & Transparency: Open communication and a willingness to work closely with diverse teams to achieve shared goals.

• Entrepreneurial Spirit: A proactive, problem-solving mindset driven by the excitement of building something impactful from the ground up.

Collaboration Style:

• Direct & High-Bandwidth: Expect frequent, focused interactions with founders and team members, characterized by clear communication and rapid feedback loops.

• Cross-Functional Integration: Seamless collaboration with engineers, researchers, and commercial leads, ensuring design and brand efforts are tightly aligned with technical feasibility and market strategy.

• Feedback-Driven: An environment where constructive feedback is actively sought and incorporated to refine strategies and improve execution.

• Remote-First Communication: Proactive engagement through digital channels, ensuring all team members, regardless of location, are informed and involved.

📝 Enhancement Note: The culture values are strongly aligned with operational excellence in a startup environment: rapid execution, ownership, and collaborative innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Building new initiatives from scratch often involves significant ambiguity. Developing strategies and roadmaps in uncharted territory requires adaptability and resilience.

• Rapid Iteration & Pivots: The fast-paced nature means designs and strategies may need to change quickly based on market feedback or new insights, requiring flexibility and a non-attachment to initial concepts.

• Balancing Vision and Execution: Translating ambitious strategic visions into concrete, achievable execution plans while maintaining design integrity and brand consistency.

• Building from Zero: Establishing brand identity, user flows, and scalable systems for entirely new products or departments requires a comprehensive and systematic approach.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct access to and learning from serial entrepreneurs on building and scaling ventures.

• AI Infrastructure Expertise: Deepen understanding of the AI Infrastructure domain through hands-on project work.

• Product Strategy & Operations: Gain extensive experience in product strategy, roadmap development, and operational execution within a high-growth context.

• Leadership Development: Opportunities to grow into leadership roles as new ventures mature and potentially spin off.

• Industry Exposure: Exposure to cutting-edge technologies and market dynamics in the AI space.

📝 Enhancement Note: The challenges presented are inherent to "0-to-1" operations and venture building, offering significant learning opportunities for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a high-level strategic vision and translated it into a concrete product roadmap and execution plan. What was your process?" (Focus on your operational approach to strategy implementation).

• "How would you approach building the brand identity and initial user experience for a completely new AI Infrastructure product with no existing market presence?" (Emphasize your 0-to-1 process, research, and strategic vision).

• "Walk me through a project where you architected a scalable design solution. What were the key considerations, and how did you ensure it could support future growth?" (Highlight your system design thinking and operational foresight). Company & Culture Questions:

• "What does 'maximum ownership' mean to you, and can you provide an example of when you demonstrated extreme end-to-end ownership?" (Assess your builder mindset and accountability).

• "How do you thrive in a fast-paced, 'no PowerPoint' environment where good ideas and fast execution are prioritized?" (Evaluate your adaptability to lean operations).

• "Given EWOR's focus on building new ventures, how would your design and brand expertise contribute to achieving rapid market validation?" (Connect your skills to the company's core operational goals). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your strategic approach, the execution steps (including design and operational considerations), and the measurable outcomes.

• Highlight 0-to-1 & Ownership: Emphasize projects where you led initiatives from inception, demonstrating your ability to build and own.

• Showcase Strategic & Operational Thinking: Explain the "why" behind your decisions, connecting design choices to business objectives and operational feasibility. Use visuals to illustrate your process and final outcomes.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, challenges faced, and how you overcame them, particularly concerning execution and scalability.

📝 Enhancement Note: Interview preparation advice is geared towards demonstrating not just design prowess but also strategic operational capabilities, particularly in a "0-to-1" context.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your Portfolio: Select 3-5 of your strongest case studies, prioritizing those that showcase your ability to lead "0-to-1" initiatives, demonstrate end-to-end ownership, and translate strategic vision into tangible execution.

• Tailor Your Resume: Highlight experience in product strategy, roadmap execution, system architecture, and your "high-agency builder mindset." Quantify achievements with metrics where possible.

• Prepare Your Presentation: Rehearse presenting your portfolio, focusing on your process, strategic decision-making, and operational execution. Be ready to discuss how your work contributes to rapid market validation and scalable growth.

• Research EWOR GmbH & Founders: Understand the company's mission to build impactful ventures and the backgrounds of Paul Müller and Petter Made to demonstrate cultural alignment and strategic understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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