AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Washington, District of Columbia, United States (Remote)

Job Type: Full-Time

Category: Operations - GTM Strategy & Operations / Product Operations

Date Posted: 2026-09-11

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead UI/UX and Brand Design initiatives for cutting-edge AI Infrastructure projects, driving the visual identity and user experience from inception to production.

• Translate high-level strategic vision into actionable design roadmaps and execution plans, ensuring rapid implementation and market validation.

• Architect scalable design solutions and user interfaces that support the growth and potential spin-off of new AI initiatives.

• Collaborate directly with a world-class team of engineers, researchers, and commercial leaders in a high-growth, zero-red-tape environment.

• Take extreme end-to-end ownership of design strategies, demonstrating a high-agency builder mindset essential for 0-to-1 initiatives.

📝 Enhancement Note: The role is described as a UI/UX & Brand Designer but the core responsibilities and context heavily lean towards a strategic GTM or Product Operations role with a strong design component. The emphasis on "0-to-1 initiatives," "architect scalable solutions," "drive strategy," and "build from 0 to 1" suggests a need for someone who can not only design but also operationalize the go-to-market and product aspects of new AI infrastructure ventures. This is not a typical pure design role; it requires a blend of design acumen and operational execution.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX and Brand Design for new AI Infrastructure initiatives, ensuring a cohesive and impactful user experience and brand identity.

• Develop and execute comprehensive design roadmaps, translating strategic objectives into tangible design deliverables and implementation plans.

• Design and prototype user interfaces for complex AI systems, focusing on usability, scalability, and intuitive navigation for both internal and external users.

• Collaborate with engineering and product teams to ensure design feasibility and seamless integration of UI/UX elements into production-ready solutions.

• Drive the creation of brand guidelines, visual assets, and marketing collateral that effectively communicate the value proposition of AI Infrastructure ventures.

• Champion a user-centric design approach, conducting user research and incorporating feedback to iteratively improve product design and user journeys.

• Architect scalable design systems and frameworks that can adapt to evolving product requirements and market demands.

• Contribute to the strategic vision by providing design insights and recommendations that align with business objectives and market opportunities.

📝 Enhancement Note: While the title is "Designer," the responsibilities listed such as "lead and execute core 0-to-1 initiatives," "translate high-level strategic vision into concrete execution roadmaps," and "architect scalable solutions" indicate a significant operational and strategic component beyond traditional UI/UX design. This role requires someone who can bridge the gap between design and GTM/Product Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design, brand design, and product development, with a strong emphasis on leading 0-to-1 initiatives. Proven track record of successfully launching new products or features from concept to market.

Required Skills:

• UI/UX Design Expertise: Demonstrated proficiency in user-centered design principles, wireframing, prototyping, and usability testing, with a portfolio showcasing complex digital products.

• Brand Design Leadership: Strong understanding of brand strategy, visual identity development, and the ability to create compelling brand narratives and assets.

• AI Infrastructure Domain Knowledge: Familiarity with or a strong aptitude for understanding the complexities and user needs within AI infrastructure, machine learning platforms, or related technical domains.

• Strategic Vision & Execution: Ability to translate high-level business goals into concrete design and execution roadmaps, prioritizing effectively in a fast-paced environment.

• Scalable Architecture Design: Experience in designing systems and interfaces that can scale efficiently to accommodate growth and evolving technical requirements.

• Product Prototyping: Proficiency in using design and prototyping tools (e.g., Figma, Sketch, Adobe XD) to create interactive prototypes for user testing and stakeholder communication.

• Excellent Communication Skills: Superior verbal and written English communication skills, capable of articulating design decisions and strategic rationale to diverse stakeholders.

• High-Agency Builder Mindset: A proactive, self-starting attitude with a proven ability to take ownership, drive initiatives forward independently, and overcome challenges.

Preferred Skills:

• Experience in 0-to-1 Environments: Prior experience working in startup environments or leading new venture initiatives from inception.

• Cross-functional Collaboration: Proven ability to work effectively with engineering, product management, marketing, and research teams.

• Data-Driven Design: Experience using data analytics and user feedback to inform design decisions and measure impact.

• Familiarity with Agile/Scrum Methodologies: Understanding of agile development processes and how design integrates within them.

📝 Enhancement Note: The emphasis on "builder mindset," "high-agency," and "extreme end-to-end ownership" strongly suggests that candidates with prior startup experience or a history of leading projects from ideation to launch will be highly valued. The "AI Infrastructure" aspect implies a need for comfort with technical concepts, even if not a deep engineering background.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design projects, with a specific focus on UI/UX and Brand Design for technology products.

• Detailed case studies demonstrating the process from problem identification to solution implementation, highlighting strategic thinking and design rationale.

• Examples of user research, wireframing, prototyping, and user testing methodologies employed.

• Visual assets and brand guidelines developed for new initiatives or products.

• Evidence of architecting scalable design solutions or contributing to system design from a user perspective. Process Documentation:

• Showcase how you document design processes, from initial ideation and user flow mapping to final asset handoff.

• Provide examples of how you manage design iterations and incorporate feedback from stakeholders and users.

• Demonstrate experience in creating and maintaining design systems or style guides to ensure consistency across products.

• Illustrate how you measure the impact of design decisions through relevant metrics or user feedback loops.

📝 Enhancement Note: Given the "0-to-1" nature of the role and the focus on "architecting scalable solutions," the portfolio should emphasize the candidate's ability to build foundational design frameworks and processes from scratch, rather than just optimizing existing ones. The ability to demonstrate strategic thinking behind design choices, not just aesthetic execution, will be crucial.

💵 Compensation & Benefits

Salary Range:

The estimated salary range for this role, considering the 5-10 years of experience, 100% remote status within the US, and the startup environment with significant upside, is approximately $120,000 - $170,000 annually.

📝 Enhancement Note: This salary estimate is based on industry benchmarks for senior UI/UX and Brand Designers in the US, especially those in remote roles with equity potential. Factors considered include the company's backing by serial entrepreneurs, the "0-to-1" nature of the initiatives, and the competitive landscape for talent in AI/Tech. The compensation also includes significant equity upside, which can greatly increase the total compensation package.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market value.

• Equity Upside: Significant stock options or equity grants, reflecting the high-impact nature and potential growth of the initiatives.

• Remote Work Flexibility: Full remote work arrangement, allowing for work from anywhere within Europe or the Americas.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from the ground up without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution and market validation, fostering a dynamic and results-oriented work culture.

• Elite Team Collaboration: Opportunity to work directly with experienced serial entrepreneurs and a world-class team.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with flexibility due to the remote nature of the role.

• Emphasis is placed on execution and results rather than strict adherence to a clock, aligning with the "good ideas and fast execution" philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on AI Infrastructure and cutting-edge ventures. EWOR GmbH operates at the intersection of entrepreneurship, technology development, and venture building.

Company Size: While specific numbers aren't provided, the context of launching "cutting-edge new initiatives" and being backed by serial entrepreneurs suggests a lean, agile, and rapidly growing organization, likely in the startup to early-stage growth phase.

Founded: EWOR GmbH is founded by experienced serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), bringing a wealth of experience in building successful technology ventures. This foundation implies a culture of ambition, innovation, and execution excellence.

Team Structure:

• You will report directly to the department founder, indicating a flat hierarchy and direct access to leadership.

• The team consists of a world-class group of engineers, researchers, and commercial leaders, fostering a highly collaborative and expert-driven environment.

• Cross-functional collaboration is a cornerstone, with a strong emphasis on integrating design, engineering, and commercial strategy. Methodology:

• Data-Driven Execution: Emphasis on achieving strong market validation and scalable traction through rapid iteration and execution, rather than extensive planning or approvals.

• Ownership & Autonomy: A culture that empowers individuals with maximum ownership and autonomy to drive initiatives from 0 to 1.

• Agile Development: Implicitly, the "fast execution" and "no red tape" environment suggests agile methodologies are favored for rapid prototyping and iteration.

• Strategic Vision Translation: The core methodology involves translating high-level strategic visions into concrete, executable roadmaps.

Company Website: Ewor.com

📝 Enhancement Note: The company culture is clearly defined by its entrepreneurial roots, focus on rapid execution, and empowerment of individuals. This is a "builder" culture, not a traditional corporate one.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior level, bridging UI/UX and Brand Design with the operational demands of launching new ventures. It's an opportunity for a designer to step into a more strategic, execution-focused role within a "0-to-1" framework.

Reporting Structure: You will report directly to the department founder, providing a direct line of communication and mentorship from experienced entrepreneurs. This structure allows for significant visibility and influence.

Operations Impact: The role has a direct and significant impact on the success of new AI Infrastructure initiatives. By shaping the user experience and brand identity, you will influence market perception, user adoption, and the overall viability of the ventures, directly contributing to their potential spin-off and institutional backing.

Growth Opportunities:

• Leadership in 0-to-1 Initiatives: Develop expertise in launching and scaling new ventures from the ground up, a highly sought-after skill in the tech industry.

• Strategic Design Influence: Grow from a design executor to a strategic partner, influencing product direction, market positioning, and business strategy.

• Technical Domain Specialization: Deepen understanding and application of design principles within complex AI Infrastructure domains.

• Entrepreneurial Skill Development: Gain hands-on experience in venture building, market validation, and attracting investment, mentored by serial entrepreneurs.

• Potential for Leadership Roles: As initiatives mature and potentially spin off, there will be opportunities for leadership roles within design or product operations.

📝 Enhancement Note: This is a unique opportunity for a designer to expand their scope beyond traditional design responsibilities into strategic operations and venture building, accelerated by experienced mentors.

🌐 Work Environment

Office Type: This is a 100% remote position. The company fosters a distributed work environment, prioritizing results and collaboration over physical presence.

Office Location(s): While the job posting lists Washington, DC, as a derived location, the role explicitly states remote arrangements are preferred in Europe or the Americas. This suggests the company has a presence or legal entity in the US but is globally distributed for this role.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace utilizing modern communication and project management tools.

• Access to Tools: While not specified, a company focused on AI Infrastructure and backed by successful entrepreneurs will likely provide access to state-of-the-art design software, collaboration platforms, and necessary technical resources.

• Direct Team Interaction: Opportunities for direct interaction with a small, elite team of engineers, researchers, and founders through virtual meetings, workshops, and collaborative sessions.

Work Schedule:

• Full-time, with flexibility inherent in a remote role. The focus is on achieving milestones and driving execution, allowing for adaptable work hours as long as deliverables are met and collaboration is maintained.

• Time zone alignment with Europe or the Americas is required to facilitate effective collaboration within the team.

📝 Enhancement Note: The remote work environment is a key feature, demanding strong self-discipline and communication skills. The "no corporate red tape" aspect implies a less formal, more agile work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements, particularly the blend of design skills and builder mindset.

• Design & Strategy Interview: A deep dive into your portfolio, focusing on your process, strategic thinking, and ability to translate vision into execution. Expect to discuss specific case studies related to UI/UX and brand development for technology products.

• Founder/Leadership Interview: An opportunity to discuss your high-agency approach, ownership mentality, and vision for contributing to 0-to-1 initiatives. This will also be a chance to assess cultural fit with the entrepreneurial team.

• Potential Technical/Problem-Solving Exercise: You may be asked to tackle a design challenge relevant to AI infrastructure or a strategic problem related to launching a new venture.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Showcase projects where you were instrumental in building something new from the ground up. Emphasize your role in defining strategy, user needs, and foundational design.

• Demonstrate Strategic Thinking: Clearly articulate the "why" behind your design decisions. Connect your work to business objectives, user problems, and scalability considerations.

• Showcase Brand Development: Include examples of brand identity creation, visual language development, and how you've established a cohesive brand experience.

• Quantify Impact: Wherever possible, use metrics or qualitative feedback to demonstrate the success and impact of your design solutions (e.g., improved user engagement, successful prototype testing, positive stakeholder feedback).

• Tailor to AI Infrastructure: If possible, include projects that demonstrate an understanding or capability within complex technical domains, or explain how you approach learning and designing for new technical areas.

Challenge Preparation:

• Be prepared to discuss how you approach problem-solving in ambiguous situations, common in 0-to-1 environments.

• Practice articulating your design process and strategic rationale concisely and persuasively.

• Consider how you would approach designing for an AI Infrastructure product – think about user personas, key functionalities, and potential challenges.

📝 Enhancement Note: The interview process will heavily scrutinize not just design skills but also the candidate's entrepreneurial drive, strategic thinking, and ability to operate autonomously in a high-stakes, fast-paced environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, or similar industry-standard tools for wireframing, UI design, and interactive prototyping.

• Brand & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, or similar for creating visual assets, brand guidelines, and marketing collateral.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides), Confluence, or similar platforms for seamless remote collaboration and documentation.

Analytics & Reporting:

• User Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Hotjar for understanding user behavior and informing design decisions.

• Project Management: Asana, Jira, Trello, Monday.com, or similar for managing project roadmaps, tasks, and team workflows.

CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts user journeys within CRM or marketing automation platforms (e.g., Salesforce, HubSpot) could be beneficial.

• Familiarity with tools for A/B testing UI elements to optimize user experience and conversion rates.

📝 Enhancement Note: Proficiency in modern, collaborative design tools is essential. The ability to leverage analytics to drive design decisions will be a significant advantage, reflecting the data-driven and results-oriented culture.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A deep commitment to taking full responsibility for initiatives, driving them to completion with a "builder" mentality.

• Execution Excellence: Prioritizing fast, effective execution and tangible results over lengthy discussions or approvals. "Good ideas and fast execution are what matter."

• Innovation & Boldness: A drive to tackle cutting-edge domains like AI Infrastructure and build category-defining ventures.

• Collaboration & Teamwork: Working effectively with a world-class team of engineers, researchers, and commercial leaders to achieve shared goals.

• Agility & Adaptability: The ability to pivot quickly, iterate rapidly, and adapt to the dynamic nature of 0-to-1 initiatives.

Collaboration Style:

• Direct & Transparent: Communication is likely direct, open, and transparent, fostering an environment where ideas can be shared freely and constructively.

• Cross-Functional Integration: A seamless integration of design with engineering, research, and commercial functions, ensuring a unified approach to product development and market launch.

• Feedback-Driven: A culture that values constructive feedback as a tool for iteration and improvement, encouraging continuous learning and refinement.

• Results-Oriented: Collaboration is focused on achieving specific, measurable outcomes and driving the success of the ventures.

📝 Enhancement Note: The culture is entrepreneurial, fast-paced, and highly focused on impact. Candidates who thrive in ambiguity and are motivated by building from scratch will be most successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working in a "0-to-1" environment means facing significant ambiguity and defining processes, strategies, and solutions from scratch.

• Rapid Iteration & Execution: The pressure to achieve strong market validation and scalable traction quickly requires constant adaptation and high-speed execution.

• Balancing Design Vision with Technical Constraints: Translating cutting-edge AI Infrastructure concepts into user-friendly interfaces requires deep collaboration and understanding of technical limitations.

• Establishing Brand Identity: Creating a compelling and differentiated brand identity for a new venture in a competitive AI landscape.

Learning & Development Opportunities:

• Venture Building Expertise: Gain unparalleled experience in launching and scaling new technology ventures from the ground up, mentored by serial entrepreneurs.

• Strategic Product Development: Deepen skills in strategic product planning, market validation, and go-to-market execution.

• AI/Tech Domain Specialization: Develop a strong understanding of AI Infrastructure technologies and their application.

• Leadership Development: Opportunities to lead design efforts and potentially product development for new initiatives, fostering leadership capabilities.

• Networking with Elite Talent: Build valuable connections within a network of experienced entrepreneurs, engineers, and innovators.

📝 Enhancement Note: This role presents significant challenges but offers exceptional growth potential for individuals eager to make a tangible impact and develop entrepreneurial skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a UI/UX or Brand Design initiative from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, strategic thinking, and execution.)

• "How would you approach designing a user interface for a complex AI Infrastructure platform, considering both technical users and potentially less technical stakeholders?" (Demonstrate your user-centric approach and ability to simplify complexity.)

• "Imagine we're launching a new AI Infrastructure service. What would be your first steps in establishing its brand identity and core messaging?" (Showcase your brand strategy thinking and understanding of market positioning.) Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and the opportunity to work on AI Infrastructure ventures?" (Research the company founders and their past successes.)

• "How do you embody a 'high-agency builder mindset' in your work?" (Provide specific examples of taking initiative and driving projects independently.)

• "Describe your ideal collaborative environment when working on a fast-paced, high-impact project." (Align your response with EWOR's culture of ownership and execution.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, dedicating specific sections to your process, strategic rationale, design solutions, and outcomes.

• Tell the Story: For each case study, narrate the problem, your approach, the challenges, your solutions, and the results. Emphasize your ownership and impact.

• Visual Excellence: Ensure your portfolio is visually polished and professional, reflecting your design capabilities.

• Focus on Strategy: Clearly articulate the strategic thinking behind your design choices and how they contributed to business objectives or user needs.

• Prepare for Q&A: Be ready to answer in-depth questions about your decisions, processes, and challenges encountered in your projects.

📝 Enhancement Note: Be prepared to discuss your experience in ambiguous environments and how you drive execution. The interviewers will be assessing your ability to not only design but also to operate as a strategic partner and builder.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor your Resume: Highlight experience relevant to UI/UX, Brand Design, and especially your involvement in launching new initiatives or working in startup environments. Use keywords like "0-to-1," "product launch," "strategic design," and "scalable solutions."

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your end-to-end design process, strategic thinking, brand development skills, and ability to work on complex technical products. Ensure it's easily accessible (e.g., via a link).

• Craft a Compelling Cover Letter (Optional but Recommended): Briefly explain why you're drawn to EWOR GmbH, the AI Infrastructure space, and how your "high-agency builder mindset" aligns with their culture.

• Prepare for Interview Questions: Review common interview questions for design roles in startups, focusing on strategy, problem-solving, and collaboration. Be ready to discuss your portfolio in detail and articulate your approach to building new ventures.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---