AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Vaduz, Liechtenstein (100% Remote)

Job Type: FULL_TIME

Category: UI/UX Design & Brand Strategy (within AI Infrastructure)

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive 0-to-1 initiatives within the AI Infrastructure domain, focusing on user interface, user experience, and brand identity.

• Translate high-level strategic visions into actionable execution roadmaps for rapid product development and implementation.

• Architect and implement scalable solutions, guiding projects from initial prototype to production-ready status.

• Collaborate directly with founders and a world-class team to build category-defining ventures from the ground up.

📝 Enhancement Note: This role is positioned within a high-growth, entrepreneurial environment, focusing on rapid execution and ownership rather than traditional corporate structures. The "0-to-1" aspect implies a significant emphasis on innovation, product ideation, and bringing new concepts to market with speed and agility.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within cutting-edge AI Infrastructure domains, ensuring a user-centric approach.

• Develop and refine user interface (UI) and user experience (UX) designs for AI infrastructure products, focusing on intuitiveness, efficiency, and scalability.

• Establish and maintain a strong brand identity for new initiatives, creating cohesive brand guidelines and visual assets that resonate with target audiences.

• Translate complex strategic visions from department founders into concrete, phased execution roadmaps with clear milestones and deliverables.

• Drive rapid implementation cycles, managing projects from initial concept and prototyping through to robust production environments.

• Architect scalable and resilient technical solutions that support future growth and potential spin-offs.

• Collaborate closely with engineering, research, and commercial teams to ensure alignment between design, technical feasibility, and business objectives.

• Contribute to defining and achieving strong market validation and scalable traction for new ventures.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and project leadership. The emphasis on "0-to-1" and "rapid implementation" suggests a need for individuals comfortable with ambiguity, fast iteration, and taking significant ownership of outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating expertise in UI/UX and Brand Design principles is essential. Equivalent practical experience will be highly valued.

Experience: Minimum of 5-10 years of progressive experience in UI/UX Design and Brand Design, with a significant portion focused on product development, ideally within technology or AI-related fields. Proven experience in leading design initiatives from conception to launch is critical.

Required Skills:

• UI/UX Design Expertise: Proficient in creating intuitive, user-friendly interfaces and seamless user experiences for complex technical products.

• Brand Design Strategy: Proven ability to develop and execute comprehensive brand strategies, including visual identity, messaging, and guidelines.

• AI Infrastructure Domain Knowledge: Familiarity with concepts, challenges, and user needs within AI infrastructure, machine learning, or related technology sectors.

• 0-to-1 Initiative Leadership: Demonstrated experience in conceptualizing, designing, and launching new products or features from scratch.

• Strategic Vision Translation: Ability to interpret high-level business goals and translate them into tangible design and execution plans.

• Prototyping & Iteration: Skilled in rapid prototyping tools and methodologies to test and iterate on design concepts quickly.

• Scalable Solution Architecture: Understanding of how design choices impact system scalability and performance.

• High-Agency Builder Mindset: Proactive, self-driven individual with a strong bias for action and a passion for building.

• Extreme End-to-End Ownership: Proven track record of taking full responsibility for projects and driving them to successful completion.

• English Communication: Excellent verbal and written communication skills for clear articulation of ideas and collaboration.

Preferred Skills:

• Experience working in fast-paced startup environments or leading new initiatives within larger organizations.

• Familiarity with agile development methodologies and design thinking processes.

• Experience with user research and usability testing to inform design decisions.

• Knowledge of front-end development principles to facilitate collaboration with engineers.

• Experience in a remote-first work environment.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" are critical indicators of the desired candidate profile. This role requires someone who thrives in ambiguity, takes initiative, and sees projects through from inception to market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 2-3 in-depth projects that demonstrate your end-to-end design process, from initial problem definition and user research to final implementation and impact.

• UI/UX Design Examples: Include detailed examples of interfaces designed for complex systems, highlighting user flows, interaction design, and visual polish. Focus on clarity and efficiency.

• Brand Identity Development: Present at least one complete brand identity project, including logo design, color palettes, typography, and application examples (e.g., website mockups, marketing collateral).

• AI/Tech Focus: Prioritize projects within the technology, software, or AI sectors, demonstrating your ability to design for technical audiences or complex products.

• 0-to-1 Initiative Examples: Highlight any experience you have in bringing new products or features to market from scratch, emphasizing the innovative aspects and challenges overcome.

Process Documentation:

• Problem Definition & Ideation: Clearly articulate the problem your design solution addressed and the ideation process used to arrive at key concepts.

• User-Centric Design Process: Detail your approach to understanding user needs, conducting research (if applicable), and how user feedback influenced your design decisions.

• Iterative Design & Prototyping: Showcase the evolution of your designs through wireframes, prototypes, and user testing, demonstrating agility and responsiveness to feedback.

• Brand Integration: Explain how brand guidelines were applied consistently across UI/UX elements and any associated marketing materials.

• Outcome & Impact: Quantify the results of your design work where possible, such as improved user engagement, conversion rates, or adoption metrics.

📝 Enhancement Note: For a role emphasizing "0-to-1" initiatives and rapid execution, the portfolio should strongly highlight the candidate's ability to define problems, ideate solutions independently, and drive projects forward with minimal oversight. Demonstrating a hands-on approach to prototyping and iterating is key.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience requirement, the remote nature, and the company's focus on competitive compensation with equity upside, a typical range for a senior UI/UX & Brand Designer in Europe or the Americas would likely fall between €70,000 - €110,000 annually, plus equity.

Benefits:

• Competitive Compensation: Attractive base salary benchmarked against industry standards for senior design roles in tech.

• Equity Upside: Significant opportunity for stock options or equity in a high-growth venture, reflecting the "0-to-1" build-out phase.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and autonomy.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives without corporate bureaucracy.

• Elite Team Collaboration: Direct reporting to founders and collaboration with a world-class team of engineers and leaders.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

Working Hours: While a standard 40-hour work week is implied, the emphasis on "maximum ownership" and "high-growth environment" suggests a need for flexibility and dedication to achieving ambitious goals. The remote nature allows for significant control over daily scheduling, provided deliverables are met and collaboration windows are respected.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in tech roles, adjusted for the remote nature and the company's stated commitment to competitive compensation and significant equity upside. The "0-to-1" nature of the role and the backing by experienced entrepreneurs suggest potential for substantial equity rewards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI Infrastructure, Start-up/Venture Building. EWOR GmbH is focused on launching and scaling new, high-impact technology initiatives, leveraging the expertise of its serial entrepreneur founders. The company operates in a high-growth, innovation-driven sector.

Company Size: Likely small to medium-sized, with a core team focused on launching new ventures. The description implies a lean, agile structure designed for rapid execution rather than large-scale corporate operations. This means fewer layers of management and more direct impact.

Founded: The company is backed and led by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation in building successful technology ventures and a culture that values entrepreneurial spirit and execution.

Team Structure:

• Departmental Focus: The role is within a newly established department dedicated to specific cutting-edge initiatives, likely AI Infrastructure.

• Reporting: You will report directly to the department founder, who is one of the company's serial entrepreneur leaders.

• Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders is expected. The structure is designed for cross-functional teamwork.

Methodology:

• Lean & Agile: Emphasis on rapid execution, minimal red tape, and fast iteration ("0-to-1" initiatives).

• Data-Driven Validation: Focus on achieving strong market validation and scalable traction quickly.

• Ownership & Autonomy: High degree of individual responsibility and freedom to architect systems and drive strategy.

Company Website: https://eworgmbh.teamtailor.com (This appears to be a careers page; the primary company website might be different and is not explicitly provided.)

📝 Enhancement Note: The culture is explicitly described as high-growth, ownership-driven, and execution-focused, contrasting sharply with traditional corporate environments. Candidates should expect a dynamic, fast-paced setting where good ideas and rapid implementation are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level individual contributor position, akin to a Lead or Principal Designer, with significant strategic influence. It is ideal for experienced designers who want to shape product direction and brand identity from inception.

Reporting Structure: Direct reporting to a department founder/serial entrepreneur provides high visibility and direct access to leadership. This structure facilitates rapid decision-making and clear communication channels.

Operations Impact: The role has a direct and substantial impact on the success of new AI infrastructure initiatives. By defining the user experience and brand identity, the designer will shape product adoption, market perception, and ultimately, the venture's potential for growth and spin-off. Successful execution is critical for attracting institutional backing.

Growth Opportunities:

• Founding Team Contribution: Opportunity to be a foundational member of a new venture, shaping its product and brand from the ground up.

• Leadership Potential: As initiatives gain traction and potentially spin off, there may be opportunities to lead design teams or take on broader product leadership roles.

• Skill Specialization: Deepen expertise in AI Infrastructure UI/UX and Brand Design within a cutting-edge technology domain.

• Entrepreneurial Experience: Gain invaluable experience in building and scaling technology ventures from scratch, directly mentored by successful serial entrepreneurs.

• Equity Growth: Significant potential for personal financial growth through equity appreciation as the ventures succeed.

📝 Enhancement Note: This is not a typical design role; it's an entrepreneurial opportunity within a structured venture-building framework. Growth is tied to the success of the initiatives and the candidate's ability to drive them forward autonomously.

🌐 Work Environment

Office Type: 100% Remote. This role is fully distributed, requiring self-discipline and effective remote collaboration tools and practices.

Office Location(s): While the company is based in Vaduz, Liechtenstein, the role is remote and requires candidates to be located in Europe or the Americas. Specific city or regional requirements within these continents are not detailed, suggesting flexibility.

Workspace Context:

• Autonomy & Flexibility: The remote setup offers significant control over the work environment and schedule, fostering a high degree of personal responsibility.

• Digital Collaboration: Reliance on digital tools for communication, project management, and design collaboration is essential.

• Founder-Led Interaction: Frequent interaction with founders and a small, elite team suggests an intimate and highly collaborative working dynamic, despite the remote nature.

• Focus on Execution: The environment is geared towards rapid progress and tangible output, minimizing distractions from traditional office settings.

Work Schedule: While a standard 40-hour week is implied, the emphasis on "maximum ownership" and "high-growth environment" suggests that flexibility and dedication to achieving ambitious goals are key. The remote nature allows for adaptation to personal productivity peaks, provided deliverables are met and collaborative needs are addressed.

📝 Enhancement Note: The remote-first nature combined with a high-ownership culture means candidates must be highly self-motivated, disciplined, and adept at asynchronous and synchronous communication across different time zones within Europe and the Americas.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with the "builder mindset," ownership, and required design skills.

• Portfolio Deep Dive: A session focused on reviewing your portfolio case studies in detail. Expect to discuss your design process, strategic thinking, problem-solving approaches, and the impact of your work. Be prepared to articulate your role and contributions clearly, especially in "0-to-1" scenarios.

• Founder/Leadership Interview: Discussion with department founders or senior leadership to assess strategic thinking, cultural fit, entrepreneurial drive, and ability to translate vision into execution. This may involve hypothetical scenarios or strategic challenges.

• Team Collaboration Exercise (Potential): Depending on the role's integration needs, there might be a brief exercise or discussion focused on how you collaborate with engineers and researchers.

• Final Offer & Equity Discussion: Negotiation of compensation, including detailed discussion of equity terms and upside potential.

Portfolio Review Tips:

• Highlight Ownership: Clearly articulate your individual contributions and the end-to-end ownership you took for each project.

• Showcase Process: Demonstrate a structured approach to problem-solving, from initial ideation and user understanding to prototyping and iteration.

• Quantify Impact: Use metrics and data to showcase the success and impact of your designs whenever possible. For "0-to-1" projects, focus on early validation or traction achieved.

• Tell a Story: Frame your case studies as narratives – the problem, your solution, the challenges, and the outcomes.

• Tailor to AI Infrastructure: Emphasize projects or skills relevant to complex technical products or AI domains.

• Brand Cohesion: Ensure your portfolio itself reflects strong branding and design principles.

Challenge Preparation:

• Strategic Thinking: Prepare to discuss how you would approach designing for a nascent AI infrastructure product with limited information.

• Problem Solving: Be ready to tackle hypothetical design challenges related to user adoption, complex workflows, or brand positioning in a new tech space.

• Execution Focus: Articulate how you would translate a high-level strategic goal (e.g., "achieve market validation") into concrete design actions and milestones.

📝 Enhancement Note: Given the emphasis on "0-to-1" and "ownership," interviewers will be looking for proactive candidates who can demonstrate initiative, strategic thinking, and a proven ability to execute independently. The portfolio is the primary tool to showcase these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, or similar. Figma is often preferred for collaborative remote workflows.

• Brand Identity Tools: Expertise in creating and managing brand assets, style guides, and visual systems.

• Project Management Tools: Familiarity with tools like Jira, Asana, Trello, or Monday.com for managing project timelines and tasks, especially in a remote, agile environment.

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, or similar for daily communication.

Analytics & Reporting:

• While not a primary data analyst role, understanding how to interpret user analytics (e.g., from tools like Google Analytics, Mixpanel, Amplitude) to inform design decisions is beneficial. CRM & Automation:

• Basic understanding of how UI/UX and brand design integrate with CRM systems and marketing automation platforms can be advantageous for ensuring cohesive customer journeys.

📝 Enhancement Note: While specific tools aren't listed, the role demands mastery of modern design and prototyping software, with a strong emphasis on collaborative platforms suited for remote teams. The ability to work efficiently and independently with these tools is paramount.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking extreme end-to-end ownership of initiatives and outcomes.

• Execution & Speed: Prioritizing rapid implementation and fast iteration over lengthy deliberation.

• Innovation & Entrepreneurship: A drive to build cutting-edge technology and category-defining ventures from the ground up.

• Collaboration & Elite Teamwork: Working effectively with a high-caliber team of engineers, researchers, and leaders.

• Impact & Growth: Focus on achieving strong market validation, scalable traction, and potential spin-offs.

Collaboration Style:

• Direct & Action-Oriented: Communication is likely to be concise, focused on problem-solving and driving progress.

• Cross-Functional Integration: Seamless collaboration between design, engineering, and commercial functions is essential for swift product development.

• Feedback-Driven Iteration: An environment where constructive feedback is valued and used to rapidly improve designs and strategies.

• Remote-First Empathy: Understanding and adapting communication styles to suit a distributed team, leveraging asynchronous and synchronous methods effectively.

📝 Enhancement Note: The core values revolve around entrepreneurial drive, relentless execution, and a commitment to building something significant. Candidates who thrive in highly autonomous, fast-paced environments that value direct impact will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a "0-to-1" environment means dealing with evolving requirements, undefined processes, and the inherent uncertainty of new ventures.

• Rapid Iteration Cycles: Maintaining design quality and brand consistency while working under tight deadlines and frequent pivots.

• Balancing Strategy and Execution: Effectively translating high-level vision into concrete, actionable design tasks and ensuring these tasks align with market validation goals.

• Remote Collaboration Dynamics: Building strong working relationships and maintaining effective communication across different time zones without in-person interaction.

• Scaling Design Systems: Developing design systems and brand assets that are flexible enough for early-stage iteration but robust enough for future scaling.

Learning & Development Opportunities:

• Entrepreneurial Acumen: Direct exposure to building and scaling technology ventures, mentored by seasoned entrepreneurs.

• AI Infrastructure Specialization: Deepening expertise in designing for advanced technology domains.

• Product Strategy Influence: Opportunities to shape product direction and market positioning from the earliest stages.

• Leadership Development: Potential to grow into design leadership roles as initiatives mature and potentially spin off.

• Networking: Building connections within a network of successful entrepreneurs and high-caliber professionals.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. Success in this role requires resilience, adaptability, and a proactive approach to learning and problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 initiative. What were the biggest challenges, and how did you overcome them?" (Focus on your process, ownership, and impact).

• "How would you approach designing the user experience for a new AI infrastructure product with limited initial user data?" (Highlight your user-centric approach, research methods, and prototyping strategies).

• "Imagine we have a strategic goal to achieve rapid market validation for our AI infrastructure product. What specific design and branding steps would you take in the first 90 days?" (Demonstrate your ability to translate strategy into actionable plans). Company & Culture Questions:

• "What interests you most about EWOR's approach to building new ventures, particularly with founders like Paul Müller and Petter Made?" (Show your understanding of the company's unique proposition).

• "How do you thrive in a high-ownership, low-red-tape environment? Describe your ideal remote work setup and collaboration style." (Assess your fit for the company culture and remote work demands).

• "How do you measure the success of your design and brand work, especially in the early stages of a product?" (Focus on impact, validation, and actionable metrics). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your role and the project's objectives.

• Narrative: Tell the story of each project, emphasizing the problem, your unique approach, the challenges faced, and the tangible outcomes.

• Process Clarity: Clearly articulate your design process, highlighting key decision points and how you iterated based on feedback or data.

• Visual Appeal: Ensure your slides are clean, professional, and visually aligned with good design principles.

• Q&A Readiness: Anticipate questions about your specific contributions, design choices, and the impact of your work. Be prepared to defend your decisions with clear reasoning.

📝 Enhancement Note: Prepare to discuss your experience with rapid prototyping, brand building for new ventures, and how you translate abstract strategic goals into concrete design deliverables. Emphasize your proactive, ownership-driven approach.

📌 Application Steps

To apply for this AI Infrastructure UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your experience with 0-to-1 initiatives, AI/tech products, and end-to-end ownership. Highlight your UI/UX and Brand Design expertise with clear case studies.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills in UI/UX and Brand Design, and any relevant experience in fast-paced, entrepreneurial environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare to discuss how you would contribute to building a venture from scratch and how you handle ambiguity and rapid iteration.

• Company Research: Familiarize yourself with the backgrounds of Paul Müller and Petter Made, and EWOR's stated mission of building category-defining ventures. Understand the implications of a "0-to-1" initiative within AI Infrastructure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.