AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Modesto, California, United States (Remote)

Job Type: Full-Time

Category: Operations - GTM Strategy & Brand Execution

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge domains like AI Infrastructure, focusing on strategic vision translation into actionable execution roadmaps.

• Architect scalable solutions and drive critical milestones from prototype to production, positioning new departments for rapid growth and potential spin-offs.

• Collaborate directly with department founders and an elite team of engineers, researchers, and commercial leaders in a high-growth, execution-focused environment.

• Leverage a high-agency builder mindset with proven domain expertise to take extreme end-to-end ownership of strategic initiatives.

📝 Enhancement Note: This role is positioned within a "new department" focused on AI Infrastructure, implying a GTM (Go-To-Market) or foundational operational strategy component, even though the title is design-focused. The emphasis on "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones to position the new department for rapid growth and potentially a spin-off" strongly suggests a need for operational rigor in how design and brand strategy are integrated with product development and market entry. This goes beyond traditional UI/UX and Brand Design into strategic operational planning for new ventures.

📈 Primary Responsibilities

• Spearhead the design and execution of 0-to-1 initiatives within the AI Infrastructure domain, ensuring alignment with strategic objectives and market opportunities.

• Translate high-level strategic vision into concrete, actionable execution roadmaps, defining phases, milestones, and required resources for rapid implementation.

• Architect user-centric and brand-aligned solutions for AI infrastructure products, ensuring scalability, usability, and market competitiveness.

• Drive the end-to-end implementation process from initial prototype development through to production readiness, overseeing design iterations and user feedback loops.

• Develop and maintain a cohesive brand identity and user experience strategy that supports the growth and potential spin-off of the new AI Infrastructure department.

• Collaborate closely with engineering, research, and commercial teams to ensure seamless integration of design and brand strategies into product development and market positioning.

• Contribute to the definition and execution of go-to-market strategies by ensuring product design and brand messaging effectively resonate with target audiences.

📝 Enhancement Note: While the job title is "AI Infrastructure UI/UX & Brand Designer," the core responsibilities heavily lean into strategic execution and operational leadership within a new venture. The emphasis on "0-to-1 initiatives," "execution roadmaps," "architect scalable solutions," and "positioning for rapid growth and spin-off" indicates this role requires a deep understanding of GTM strategy, product operations, and the operational aspects of bringing new technology to market. The design responsibilities are a means to achieve these broader operational and strategic goals.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field is typically expected for roles with this level of responsibility and strategic input. Equivalent practical experience will also be considered.

Experience: 5-10 years of progressive experience in UI/UX design, brand strategy, and product development, with a proven track record of leading 0-to-1 initiatives and driving strategic execution. Experience in high-growth tech environments, particularly in AI or infrastructure-related fields, is highly desirable.

Required Skills:

• UI/UX Design: Expertise in user interface design, user experience research, wireframing, prototyping, and usability testing for complex digital products.

• Brand Design & Strategy: Proven ability to develop and implement comprehensive brand identities, visual languages, and messaging frameworks that resonate with target markets.

• AI Infrastructure Domain Knowledge: Understanding of AI concepts, infrastructure challenges, and potential market applications to inform design and strategy.

• Strategic Planning & Execution: Ability to translate high-level vision into concrete roadmaps, define KPIs, and drive execution with a focus on rapid iteration and market validation.

• System Architecture & Scalability: Experience in designing solutions that are scalable, maintainable, and adaptable to future growth and technological advancements.

• Product Prototyping: Proficiency in creating interactive prototypes to visualize concepts, gather feedback, and facilitate development.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas to diverse stakeholders, including founders, engineers, and commercial teams.

• High-Agency Builder Mindset: Demonstrable initiative, proactivity, and a strong drive to take extreme end-to-end ownership, capable of working autonomously in a fast-paced environment.

• Project Management Fundamentals: Ability to manage timelines, prioritize tasks, and coordinate efforts across different functions to meet critical milestones.

Preferred Skills:

• Experience in the AI/ML space, particularly with infrastructure components.

• Familiarity with GTM strategy development and execution for new technology ventures.

• Experience with agile development methodologies and cross-functional team collaboration.

• Knowledge of market analysis and competitive landscape assessment relevant to AI infrastructure.

• Experience in a startup or venture-backed environment with a focus on rapid growth.

📝 Enhancement Note: The "Builder Mindset" and "high-agency" requirements, coupled with "extreme end-to-end ownership," are critical indicators that this role demands more than just design execution. It requires a strategic operator who can leverage design and brand as tools to build and launch a new business unit. Therefore, skills related to strategic planning, product operations, and GTM execution are implicitly required, even if not explicitly listed as primary responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Initiative Case Studies: Showcase projects where you initiated and led the design and branding strategy for a new product, feature, or venture from concept to launch. This should demonstrate your ability to translate strategic vision into tangible outcomes.

• Scalable Solution Design: Include examples of systems or products you designed that were built for scalability, illustrating how your design decisions supported future growth and adaptation.

• Brand Strategy Implementation: Present instances where you developed and successfully implemented a comprehensive brand identity, including visual elements, messaging, and guidelines, for a new or evolving entity.

• Prototype to Production Examples: Demonstrate your ability to move designs from initial prototypes through user testing and into production-ready assets, highlighting the process and outcomes.

• Cross-Functional Collaboration Projects: Provide examples of projects where you collaborated effectively with engineering, product management, and marketing teams to achieve common goals.

Process Documentation:

• Workflow Design & Optimization: Document your process for designing and optimizing workflows for new product development, from ideation and user research to iterative design and stakeholder approval.

• Brand Guideline Development: Illustrate your methodology for creating clear, comprehensive brand guidelines that ensure consistent application across all touchpoints.

• User Feedback Integration: Detail your approach to gathering, analyzing, and integrating user feedback into the design and development lifecycle to improve product usability and market fit.

• Metrics-Driven Design: Showcase how you use data and metrics (e.g., user engagement, conversion rates, brand sentiment) to inform design decisions and measure the impact of your work.

📝 Enhancement Note: Given the "0-to-1" and "strategic execution" nature of this role, a portfolio demonstrating the impact of design and brand on business outcomes is crucial. Candidates should be prepared to articulate the strategic thinking behind their design choices and how those choices contributed to market validation, user adoption, or business growth. The emphasis on "architecting scalable solutions" also implies a need to show how designs were technically feasible and scalable.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience requirement, the 100% remote nature, and the high-growth startup environment with equity upside, a competitive salary range for a UI/UX & Brand Designer with strategic responsibilities in the US market would typically fall between $120,000 - $180,000 annually. This range is an estimate and can vary based on specific experience, skill set, and the candidate's location within the Americas (cost of living adjustments may apply).

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Equity Upside: Significant opportunity for equity in a high-growth venture, reflecting the "0-to-1" nature of the role and the potential for a spin-off.

• Remote Work: 100% remote work arrangement, allowing for flexibility and work-life balance.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from the ground up without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution and market validation, offering exposure to fast-paced venture building.

• Elite Team Collaboration: Direct collaboration with experienced serial entrepreneurs and a world-class team.

• Potential for Spin-off: Opportunity to be part of a foundational team for a potentially independent, institutionally backed venture.

Working Hours: The role implies a full-time commitment, likely around 40 hours per week, but with the expectation of flexibility and dedication common in startup environments, especially during critical launch phases. The remote nature allows for some flexibility in scheduling within reasonable working hours for the Americas time zones.

📝 Enhancement Note: The salary estimation is based on typical compensation for experienced UI/UX and Brand Designers in the US tech sector, particularly for roles involving strategic initiative leadership and startup environments. The inclusion of "equity upside" and "maximum ownership" points to a compensation structure designed to heavily reward performance and contribution to the venture's success, aligning with a typical venture-backed startup model. The location requirement (Europe or Americas) and remote nature suggest a need for alignment with common time zones for effective collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on AI Infrastructure and venture building. EWOR GmbH operates as a venture builder, creating and scaling new technology initiatives.

Company Size: While EWOR GmbH's overall size isn't specified, the description implies the formation of a new, focused department or venture. This suggests a lean, agile, and entrepreneurial operational structure for this specific initiative, likely ranging from a small core team to a rapidly scaling unit.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a foundation built on successful venture creation and exits. This provides a strong pedigree for innovation and operational excellence.

Team Structure:

• Departmental Focus: The role is within a newly established department focused on AI Infrastructure, implying a dedicated, mission-driven team.

• Reporting: Direct reporting to the department founder, who is one of the serial entrepreneurs. This suggests a flat hierarchy and direct access to leadership.

• Cross-functional Collaboration: Close collaboration with an "elite team" of engineers, researchers, and commercial leaders, highlighting a multidisciplinary approach to building and scaling initiatives.

Methodology:

• 0-to-1 Execution: Emphasis on building new ventures from inception, focusing on rapid iteration, validation, and scaling.

• High-Impact Initiatives: Commitment to tackling cutting-edge domains like AI Infrastructure with the goal of creating category-defining ventures.

• Lean & Agile Operations: Minimal corporate red tape, fast execution, and a focus on good ideas and rapid implementation over lengthy approval processes.

• Data-Driven Growth: While not explicitly stated, the success of founders like Paul Müller (Adjust) suggests a strong reliance on data to drive strategy and measure traction.

Company Website: https://ewor.com/

📝 Enhancement Note: The company culture is characterized by entrepreneurship, rapid execution, and a focus on building high-impact ventures. For an operations professional, this means an environment that values autonomy, speed, and measurable results, with less emphasis on traditional corporate structures and more on direct impact and ownership. The backing by successful serial entrepreneurs suggests a high bar for execution and strategic thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior-level individual contributor with significant strategic influence. It's an opportunity to be a foundational member of a new venture, taking on end-to-end ownership that goes beyond typical UI/UX and Brand Design responsibilities. This level requires a builder's mentality and the ability to operate with significant autonomy.

Reporting Structure: The role reports directly to the department founder. This offers a unique opportunity for mentorship from experienced entrepreneurs and high visibility within the organization. The collaborative environment with engineers, researchers, and commercial leaders also provides exposure to diverse functional expertise.

Operations Impact: The designer's impact will be foundational to the success of new AI Infrastructure initiatives. By shaping the user experience and brand identity from 0-to-1, they will directly influence product adoption, market perception, and the overall scalability and attractiveness of the venture for future investment or spin-off. This involves strategic input into product direction and go-to-market strategies.

Growth Opportunities:

• Venture Building Expertise: Develop deep expertise in launching and scaling new technology ventures from scratch, a highly valuable skill in the startup ecosystem.

• Leadership Potential: As a foundational member of a new department, there's a clear path to leadership roles as the team and venture grow, potentially leading design and brand functions or even broader operational areas.

• Strategic Influence: Gain significant experience in strategic planning, product operations, and go-to-market execution, directly influencing business outcomes.

• Entrepreneurial Experience: Work alongside and learn from serial entrepreneurs, gaining firsthand knowledge of building and exiting successful companies.

• Specialization in AI Infrastructure: Deepen expertise in a rapidly evolving and high-demand technological domain.

📝 Enhancement Note: The growth trajectory here is less about climbing a traditional corporate ladder and more about evolving with the venture. Success in this role could lead to significant equity, leadership positions within the new entity, or opportunities to replicate this success in future ventures built by EWOR. The emphasis is on building and scaling, making this a high-impact, high-reward opportunity for ambitious operators.

🌐 Work Environment

Office Type: This position is 100% remote, offering a fully distributed work environment. This requires self-discipline, strong communication, and the ability to collaborate effectively across distances.

Office Location(s): While the role is remote, candidates are preferred to be based in Europe or the Americas to facilitate collaboration within common time zones (e.g., America/Los_Angeles, CET). This ensures smoother communication and scheduling for meetings and real-time collaboration.

Workspace Context:

• Remote Autonomy: A work environment that empowers individuals with maximum ownership and autonomy, free from typical corporate red tape.

• Lean & Agile Operations: A fast-paced setting focused on execution and results, prioritizing good ideas and rapid implementation.

• Collaborative Tools: Expect to utilize modern collaboration tools (e.g., Slack, Zoom, project management software, design collaboration platforms) to maintain connectivity and productivity.

• Focus on Innovation: An environment dedicated to building cutting-edge technology and category-defining ventures, fostering a culture of innovation and problem-solving.

Work Schedule: Standard full-time working hours (approximately 40 hours/week) are expected, with flexibility inherent in a remote role. However, the "0-to-1" nature and high-growth focus may require dedication and availability during critical project phases or for cross-continental collaboration.

📝 Enhancement Note: The "100% remote" aspect is a key feature, demanding self-management and proactive communication. The preference for Europe or Americas locations is strategic, aiming to minimize significant time zone challenges for a team that needs to collaborate closely on rapid execution. This environment is ideal for individuals who thrive on autonomy and direct impact.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume, portfolio, and alignment with the "high-agency builder mindset" and 0-to-1 experience.

• Portfolio Presentation & Discussion: A session where you'll present key projects from your portfolio, emphasizing your strategic thinking, design process, and the impact of your work on business objectives. Expect deep dives into your 0-to-1 initiatives and scalable solution designs.

• Founder/Leadership Interview: A discussion with the department founder and potentially other senior leaders to assess your strategic vision, problem-solving capabilities, cultural fit, and understanding of building ventures from scratch.

• Technical/Skills Assessment (Potential): Depending on the specific needs, there might be a practical exercise or case study to evaluate your design skills, strategic thinking, and approach to problem-solving in the AI infrastructure context.

• Final Round: Likely a discussion to finalize terms and ensure mutual alignment on vision and expectations.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best demonstrate your ability to lead 0-to-1 initiatives, architect scalable solutions, and build brand strategy from inception.

• Structure Your Narrative: For each project, clearly articulate the problem, your strategic approach, the design and branding solutions you implemented, the challenges faced, and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Ownership: Emphasize your end-to-end ownership and how you drove initiatives forward, especially in ambiguous or early-stage environments.

• Showcase Strategic Thinking: Go beyond aesthetics; explain the "why" behind your design decisions, linking them to business goals, user needs, and market strategy.

• Demonstrate Scalability: If possible, show how your designs were built to scale or how you considered scalability in your architectural approach.

• Prepare for Q&A: Be ready to discuss your process, rationale, and how you would approach the challenges specific to EWOR's AI Infrastructure ventures.

Challenge Preparation:

• Understand the Context: Research EWOR, its founders, and the general landscape of AI Infrastructure. Consider common challenges in launching new tech ventures and designing for complex B2B or developer-focused products.

• Practice Your Pitch: Rehearse presenting your portfolio projects concisely and compellingly. Be ready to articulate your strategic thinking and impact.

• Develop Strategic Scenarios: Think about how you would approach designing the UX and brand for a novel AI infrastructure product. Consider user personas (developers, engineers, researchers), key value propositions, and competitive differentiation.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to operate as a strategic builder, not just a designer. Your portfolio must showcase not only design excellence but also strategic thinking, ownership, and the ability to drive tangible business outcomes in a 0-to-1 context. Be prepared to discuss how your design and brand expertise contribute directly to the operational success and market positioning of a new venture.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision (Proficiency in at least one primary tool, e.g., Figma, is essential).

• Prototyping Tools: InVision, Principle, ProtoPie, or built-in prototyping features within design software.

• Brand Identity Tools: Adobe Creative Suite (Illustrator, Photoshop), potentially tools for style guide generation.

• Collaboration Platforms: Slack, Microsoft Teams, Google Workspace for communication and document sharing.

• Project Management Tools: Jira, Asana, Trello, Monday.com (Familiarity is beneficial for coordinating with development teams).

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude (Understanding how to interpret user behavior data to inform design decisions).

• A/B Testing Tools: Optimizely, VWO (Familiarity with testing design variations for optimization).

• Dashboard Tools: Tableau, Power BI, Looker (Ability to understand and potentially contribute to dashboards that track design/brand KPIs).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (Understanding how design and brand impact customer journeys managed within CRMs).

• Marketing Automation: Marketo, Pardot (Awareness of how brand assets and UX are used in marketing campaigns).

• Integration Tools: Zapier, Integrom (Understanding how different tools connect to streamline workflows, though less directly used by a designer, awareness is helpful).

📝 Enhancement Note: While the role is design-focused, proficiency with tools that enable collaboration, iteration, and data-informed decision-making is critical. The ability to work effectively within a tech stack that includes design, collaboration, project management, and analytics tools is paramount for success in this fast-paced, remote, and product-centric environment.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong emphasis on taking full responsibility for initiatives, from conception to execution and outcome. Expect to be empowered and held accountable for results.

• Execution & Speed: A culture that prioritizes rapid iteration, fast decision-making, and efficient implementation over lengthy deliberation. "Good ideas and fast execution are what matter."

• Entrepreneurial Spirit: A drive to build, innovate, and create category-defining ventures, akin to founders themselves.

• Data-Driven Decision Making: While not explicitly detailed, the success of the founders suggests a reliance on data to inform strategy, measure progress, and validate market fit.

• Excellence & High Standards: Working with serial entrepreneurs and an "elite team" implies a commitment to high-quality work and ambitious goals.

Collaboration Style:

• Direct & Transparent: Communication is likely direct, honest, and focused on achieving objectives, with minimal bureaucracy.

• Cross-Functional Integration: Seamless collaboration between design, engineering, research, and commercial functions is essential for successful 0-to-1 initiatives.

• Feedback-Oriented: An environment where constructive feedback is exchanged rapidly to accelerate learning and improve outcomes.

• Mission-Focused: A shared commitment to the success of the specific AI Infrastructure venture, aligning efforts towards common goals.

📝 Enhancement Note: The culture at EWOR, particularly within its new ventures, is geared towards individuals who are proactive, self-motivated, and thrive in dynamic, results-oriented environments. It's a place for builders and operators who want to make a significant impact and are comfortable with ambiguity and rapid change.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity of 0-to-1: Navigating the inherent uncertainty and lack of established processes when building something entirely new. This requires adaptability and strong problem-solving skills.

• Rapid Iteration & Execution: The pressure to move quickly and deliver results under tight timelines, demanding efficient workflows and prioritization.

• Balancing Design & Strategy: Integrating deep design expertise with strategic business objectives and operational constraints to create viable products.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting, especially across different time zones.

• Defining a New Market/Product: Establishing a clear user experience and brand identity for a potentially novel AI Infrastructure offering requires deep market understanding and foresight.

Learning & Development Opportunities:

• Venture Building Mastery: Gain unparalleled experience in launching and scaling tech ventures from the ground up, learning best practices from seasoned entrepreneurs.

• Strategic Leadership Development: Opportunities to influence and shape the strategic direction of a new department, developing leadership capabilities.

• AI Infrastructure Expertise: Deepen knowledge in a cutting-edge and rapidly evolving technological field, enhancing marketability and specialization.

• Cross-Functional Skill Acquisition: Exposure to engineering, research, and commercial strategy provides a holistic understanding of business operations.

• Mentorship from Founders: Direct learning opportunities from individuals who have successfully built and exited multi-billion dollar companies.

📝 Enhancement Note: The challenges presented are inherent to early-stage venture building. Success hinges on an individual's ability to embrace these challenges as opportunities for growth, leveraging their operational and design skills to drive value and navigate complexity.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level strategic vision for a new product in AI Infrastructure and translating it into concrete UI/UX and brand execution roadmaps." (Focus on actionable steps, prioritization, and stakeholder alignment).

• "How would you approach architecting a scalable user experience and brand identity for a nascent AI Infrastructure offering, considering potential future growth and spin-off scenarios?" (Highlight modular design principles, brand flexibility, and long-term vision).

• "Walk us through a 0-to-1 initiative where you had end-to-end ownership. What were the key strategic decisions, design choices, and operational challenges, and what was the ultimate impact?" (Prepare a detailed case study emphasizing ownership and results). Company & Culture Questions:

• "What attracts you to EWOR's model of building ventures, and how does your 'high-agency builder mindset' align with our focus on rapid execution?" (Connect your personal drive and operational philosophy to EWOR's values).

• "How do you ensure effective collaboration and maintain strong design and brand consistency in a fully remote, fast-paced environment?" (Discuss your remote work strategies, communication tools, and process for alignment).

• "Given our founders' track record, what do you see as the biggest operational challenges in bringing a new AI Infrastructure product to market, and how would your role address them?" (Demonstrate an understanding of the business context and your strategic contribution). Portfolio Presentation Strategy:

• Tell the Story of Impact: For each project, clearly articulate the business problem, your strategic approach, the design solutions, and most importantly, the quantifiable results or impact achieved.

• Showcase Ownership: Emphasize your role in driving the initiative from conception to completion, highlighting instances where you took significant ownership or initiative.

• Demonstrate Strategic Thinking: Explain the "why" behind your design and brand decisions, linking them to user needs, business objectives, and market strategy.

• Be Prepared for Deep Dives: Expect questions about your process, technical considerations, trade-offs made, and how you'd adapt your approach for EWOR's specific AI Infrastructure ventures.

• Focus on Scalability and 0-to-1: Ensure your examples explicitly address your experience with building for scale and launching new initiatives from the ground up.

📝 Enhancement Note: The interview preparation should focus on demonstrating your capabilities as a strategic operator and builder, not just a designer. Be ready to discuss your experience in translating vision into execution, architecting scalable solutions, and driving impact in early-stage ventures. Your portfolio is your primary tool to showcase this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Customize Your Resume: Tailor your resume to highlight your experience in 0-to-1 initiatives, strategic execution, UI/UX and brand design for complex products, and your "high-agency builder mindset." Quantify achievements wherever possible.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that best showcase your ability to lead initiatives from conception to execution, build scalable solutions, and develop brand strategy. Ensure each case study clearly outlines the problem, your strategic approach, the solution, and the impact.

• Prepare Your Narrative: Practice articulating your experience, your strategic thinking, and the impact of your work. Be ready to discuss your approach to remote collaboration and fast-paced execution.

• Research EWOR: Understand EWOR's mission, the backgrounds of its founders, and the general landscape of AI Infrastructure to inform your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.