AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Tallahassee, Florida, United States (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations (with a focus on product-led growth initiatives)

Date Posted: September 11, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and user experience strategy for cutting-edge AI Infrastructure initiatives, ensuring a seamless and intuitive interface for complex technologies.

• Develop and execute a compelling brand identity that resonates with technical audiences and stakeholders in the AI and technology sectors.

• Drive the 0-to-1 execution of new product ventures, translating high-level strategic vision into tangible product roadmaps and user-centric designs.

• Architect scalable UI/UX solutions that support rapid growth, from initial prototyping through to production deployment, with a focus on user adoption and retention.

• Collaborate directly with founders and a world-class team of engineers and commercial leaders to deliver impactful technology solutions.

📝 Enhancement Note: While the title is "UI/UX & Brand Designer," the responsibilities indicate a strong leaning towards Product Operations and GTM strategy, particularly in the "0-to-1" and "architect scalable solutions" aspects. This role requires a designer who can also think operationally about product development, market entry, and growth. The emphasis on "maximum ownership" and "fast execution" suggests a need for a candidate with strong project management and strategic planning capabilities beyond traditional design.

📈 Primary Responsibilities

• Spearhead the design and user experience (UI/UX) for new AI Infrastructure products and platforms, ensuring intuitive navigation, efficient workflows, and a positive user journey.

• Develop and implement a cohesive brand strategy, including visual identity, messaging, and brand guidelines, to establish a strong market presence for AI Infrastructure initiatives.

• Translate complex technical concepts and strategic visions into actionable design roadmaps, wireframes, prototypes, and final UI assets.

• Drive the end-to-end product development lifecycle for new initiatives, from ideation and prototyping to user testing and production deployment, with a focus on rapid iteration and market validation.

• Architect user-centric solutions that are scalable, maintainable, and adaptable to evolving market needs and technological advancements within the AI Infrastructure domain.

• Collaborate closely with engineering, product management, and commercial teams to ensure design feasibility, alignment with business objectives, and successful go-to-market strategies.

• Conduct user research, gather feedback, and analyze data to inform design decisions and continuously improve the user experience of AI Infrastructure products.

• Define and track key design and user engagement metrics to measure the success of UI/UX and brand initiatives and identify areas for optimization.

📝 Enhancement Note: The core responsibilities are heavily weighted towards product development and strategic execution, with UI/UX and Brand Design serving as critical enablers. The role demands a designer who can operate with significant autonomy and contribute to the operational aspects of launching new ventures from scratch.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on product development and launching new initiatives. Proven experience working in high-growth environments or with "0-to-1" product launches is highly desirable.

Required Skills:

• Proven expertise in UI/UX design principles, user-centered design methodologies, and visual design.

• Strong experience in brand strategy development, visual identity creation, and brand guideline implementation.

• Proficiency with design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), or similar.

• Demonstrated ability to translate complex requirements into intuitive and user-friendly interfaces.

• Experience in architecting scalable design systems and component libraries.

• Excellent verbal and written communication skills in English, with the ability to articulate design concepts and strategic vision effectively.

• High-agency builder mindset with a proven track record of taking end-to-end ownership and driving projects to completion.

• Experience with user research methodologies, usability testing, and data analysis to inform design decisions. Preferred Skills:

• Experience in the AI Infrastructure domain or related cutting-edge technology sectors.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience in defining and tracking key performance indicators (KPIs) for design and user engagement.

• Understanding of Go-To-Market (GTM) strategies and how design contributes to product adoption and market traction.

• Basic understanding of front-end development principles (HTML, CSS) to facilitate collaboration with engineers.

• Experience managing multiple projects simultaneously in a fast-paced, dynamic environment.

📝 Enhancement Note: The emphasis on "high-agency builder mindset" and "extreme end-to-end ownership" suggests that candidates with experience in startup environments or those who have demonstrated initiative in previous roles will be highly valued. The "0-to-1" aspect implies a need for individuals comfortable with ambiguity and a proactive approach to problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in UI/UX design for complex applications or platforms.

• Include at least 1-2 projects highlighting successful brand identity development, from concept to execution.

• Present a "0-to-1" case study detailing the process of launching a new product or feature from ideation to market, emphasizing strategic thinking and problem-solving.

• Demonstrate experience in creating scalable design systems or component libraries, showcasing consistency and efficiency in design.

• Clearly articulate your role, the challenges faced, the design process employed, and the measurable outcomes or impact of your work. Process Documentation:

• Detail your approach to user research, including methodologies used and how insights were integrated into the design process.

• Illustrate your workflow for translating strategic vision into concrete design roadmaps and prototypes.

• Explain your process for collaborating with engineering and product teams to ensure design feasibility and successful implementation.

• Provide examples of how you have measured and iterated on designs based on user feedback and performance data.

📝 Enhancement Note: For this role, the portfolio should not just be a showcase of visual design but a demonstration of strategic thinking, process ownership, and the ability to drive tangible outcomes from concept to production. Emphasis should be placed on projects that illustrate end-to-end ownership and the ability to navigate ambiguity.

💵 Compensation & Benefits

Salary Range: Given the remote nature, the competitive compensation, and the company's backing by serial entrepreneurs, a salary range of $120,000 - $170,000 USD annually is estimated for a mid-senior level designer with 5-10 years of experience in the US market. This range can vary based on specific experience, location within the Americas/Europe, and candidate negotiation.

Benefits:

• Competitive compensation package.

• Significant equity upside, indicating a strong belief in the venture's success and employee contribution.

• Maximum ownership and autonomy in shaping systems and strategy.

• High-growth environment focused on rapid execution and market validation.

• Direct collaboration with experienced founders and an elite team.

• Opportunity to work on cutting-edge AI Infrastructure initiatives.

Working Hours: The role is 100% remote, with an expectation of approximately 40 hours per week. Flexibility is implied given the "high-growth environment" and "fast execution" focus, suggesting that results and impactful contributions are prioritized over strict adherence to traditional office hours.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for experienced UI/UX and Brand Designers in the US market, particularly for roles with high ownership and strategic impact in tech startups. The equity upside is a significant component, suggesting a compensation structure that rewards long-term success and entrepreneurial contribution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building). EWOR GmbH operates at the forefront of technological innovation, focusing on building and scaling new ventures, particularly in emerging fields like AI Infrastructure. This positions the company within a dynamic and rapidly evolving sector.

Company Size: The company is described as launching "cutting-edge new initiatives" and a "new department," suggesting a lean, agile, and potentially rapidly growing organization. The founders' backgrounds (Adjust, SumUp) imply a culture that values high performance, rapid execution, and entrepreneurial drive, rather than a large, bureaucratic structure.

Founded: While the founding date of EWOR GmbH isn't explicitly stated, the emphasis on "launching cutting-edge new initiatives" and the involvement of serial entrepreneurs suggest a company structure geared towards innovation and venture creation, likely established to leverage the founders' expertise.

Team Structure:

• The design role reports directly to the "department founder," indicating a flat hierarchy and direct access to leadership.

• Collaboration is expected with a "world-class team of engineers, researchers, and commercial leaders," emphasizing cross-functional teamwork.

• The environment is described as "lean" with "no corporate red tape," fostering direct communication and rapid decision-making. Methodology:

• Emphasis on "maximum ownership" and "complete autonomy" to architect systems and drive strategy.

• Focus on "strong market validation and scalable traction as fast as possible."

• Prioritization of "good ideas and fast execution" over formal processes ("no PowerPoint presentations, no 7 layers of approval").

• "0-to-1" execution methodology, implying a structured approach to building new ventures from inception to market readiness.

Company Website: https://ewor.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company culture is geared towards high-impact, entrepreneurial individuals who thrive in fast-paced, autonomous environments. The operations aspect is deeply embedded in the company's DNA, focusing on efficient venture building and rapid scaling.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, focusing on leading critical "0-to-1" initiatives. The "maximum ownership" and direct reporting to a founder indicate a high level of responsibility and influence, akin to a Head of Product Design or Lead UX/Brand Strategist for a new venture. The role is less about managing a large team and more about being a key individual contributor who architects and executes.

Reporting Structure: The designer will report directly to the department founder, who is a serial entrepreneur. This structure facilitates quick decision-making and direct impact. Collaboration with engineers, researchers, and commercial leaders will be a key aspect of the daily workflow, requiring strong interpersonal and cross-functional communication skills.

Operations Impact: The role has a direct and significant impact on the success of new AI Infrastructure ventures. By leading the UI/UX and brand strategy, the designer will be instrumental in shaping the product's market perception, user adoption, and overall traction. This role is critical for validating market hypotheses and positioning the venture for potential spin-offs and further investment, directly contributing to revenue potential and business growth.

Growth Opportunities:

• Leadership in Venture Building: Opportunity to grow into a leadership role within new ventures, potentially leading design teams as the company scales or spins off new entities.

• Strategic Product Development: Deepen expertise in product strategy, market validation, and scalable system architecture within the rapidly evolving AI Infrastructure sector.

• Entrepreneurial Experience: Gain invaluable experience working directly with serial entrepreneurs, learning best practices for building and scaling technology companies from the ground up.

• Equity Upside: Potential for significant financial reward through equity as the ventures achieve success and market valuation.

📝 Enhancement Note: This role offers a unique growth path for designers looking to move beyond pure design execution into strategic product development and venture building. The emphasis is on entrepreneurial growth and direct impact on business outcomes.

🌐 Work Environment

Office Type: 100% Remote. This role is designed for individuals who can work independently and effectively from any location within Europe or the Americas. The absence of a physical office space emphasizes a results-oriented work culture.

Office Location(s): While the company is based in Germany (implied by GmbH), the role is fully remote and open to candidates in Europe or the Americas. The specific location within these regions may offer flexibility, but adherence to time zone overlaps for collaboration will be crucial.

Workspace Context:

• Autonomous Workspace: Candidates are expected to have a dedicated and productive remote workspace with reliable internet connectivity.

• Digital Collaboration Tools: The team will rely heavily on digital collaboration tools (e.g., Slack, video conferencing, project management software) for communication and workflow management.

• Focus on Output: The environment is characterized by a strong focus on deliverables, rapid execution, and minimal bureaucracy, enabling individuals to concentrate on impactful work.

Work Schedule: While the standard is approximately 40 hours per week, the emphasis on "fast execution" and "maximum ownership" suggests a flexible approach where individuals are empowered to manage their time effectively to meet project milestones and achieve strategic goals. Cross-functional collaboration will necessitate adherence to overlapping working hours for real-time communication.

📝 Enhancement Note: The remote work setup is a core feature, demanding self-discipline, strong time management, and excellent digital communication skills. The environment is built for high performers who can operate autonomously and deliver results.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements and experience level.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific projects that demonstrate your UI/UX, brand design, and "0-to-1" execution capabilities. Be prepared to discuss your strategic thinking, design process, challenges, and outcomes.

• Founder/Leadership Interview: An interview with the department founder to assess your mindset, ownership capabilities, strategic vision, and cultural fit with the company's fast-paced, entrepreneurial environment. This will likely involve scenario-based questions related to building new ventures.

• Technical/Design Challenge (Potential): You may be asked to complete a small design exercise or present a solution to a hypothetical problem related to AI Infrastructure UI/UX or brand strategy.

• Final Round: Discussion on compensation, equity, and role expectations.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Clearly showcase projects where you were instrumental in launching new products or ventures from scratch. Detail the strategic rationale, your unique contributions, and the impact.

• Demonstrate Process & Problem-Solving: For each project, explain your design process, the specific problems you solved, the trade-offs you made, and the data or user feedback that guided your decisions.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs and brand initiatives (e.g., user adoption rates, conversion improvements, brand recall metrics).

• Showcase Brand Strategy: For brand projects, articulate the strategic goals, target audience, and how your visual and messaging choices supported those objectives.

• Tailor to AI Infrastructure: If possible, include examples or discuss how your skills can be applied to the complexities of AI Infrastructure product design.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with AI Infrastructure concepts, common user interfaces in this space, and potential user needs.

• Think Strategically: Prepare to articulate how design and brand contribute to business goals, market validation, and scalability in a "0-to-1" context.

• Focus on Ownership: Frame your responses around taking initiative, driving solutions, and accepting responsibility for outcomes.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, entrepreneurial drive, and the ability to operate autonomously. The portfolio review is critical for demonstrating end-to-end ownership and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign) are expected. Proficiency in at least one major design tool is essential.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), or similar platforms for seamless remote team interaction and project management.

• Project Management: Tools like Asana, Trello, Jira, or Monday.com may be used for tracking project progress and roadmaps.

Analytics & Reporting:

• User Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Hotjar may be used to track user behavior, engagement, and conversion rates.

• Design Performance Metrics: Understanding how to define and track KPIs related to UI/UX effectiveness and brand impact.

CRM & Automation:

• While not a direct CRM role, an understanding of how UI/UX and branding can support CRM integration and marketing automation efforts for user acquisition and engagement would be beneficial.

📝 Enhancement Note: Proficiency with industry-standard design tools is a baseline requirement. The ability to leverage analytics for data-driven design decisions and to understand the broader product ecosystem (including CRM and marketing automation) will be highly advantageous.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for initiatives, driving them from concept to completion without needing constant oversight.

• Bias for Action & Speed: Prioritizing rapid execution and iteration over perfection, focusing on getting to market quickly and learning.

• Excellence & Impact: Striving for high-quality outcomes that have a measurable impact on business goals and user experience.

• Entrepreneurial Spirit: Approaching challenges with creativity, resilience, and a proactive problem-solving attitude.

• Data-Driven Decision Making: Utilizing data and user feedback to inform design and strategic choices.

Collaboration Style:

• Direct & Transparent: Open communication, clear feedback, and efficient collaboration, especially in a remote setting.

• Cross-Functional Integration: Working closely with engineers, researchers, and commercial leads to ensure alignment and synergy across all aspects of product development and launch.

• Agile & Iterative: Embracing a flexible approach to work, adapting to changes, and continuously improving based on feedback and performance data.

📝 Enhancement Note: The team culture is highly entrepreneurial, fast-paced, and results-oriented. Candidates who are self-starters, comfortable with ambiguity, and thrive in collaborative, high-impact environments will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch (0-to-1): The primary challenge is establishing new initiatives in a nascent field like AI Infrastructure, requiring significant strategic thinking, rapid prototyping, and market validation.

• Balancing Speed and Quality: Delivering high-quality design and brand experiences rapidly without compromising long-term scalability or user satisfaction.

• Navigating Ambiguity: Working in a startup environment means dealing with evolving priorities and requirements, demanding adaptability and resilience.

• Remote Collaboration: Effectively collaborating and building strong relationships with a distributed team, ensuring clear communication and alignment.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gaining in-depth knowledge of a cutting-edge technology domain and its user experience challenges.

• Venture Building Expertise: Learning directly from serial entrepreneurs about the process of ideation, validation, scaling, and potentially spinning off new technology ventures.

• Strategic Product Leadership: Developing skills in product strategy, market analysis, and driving product vision beyond traditional design roles.

• Equity and Upside: Direct participation in the financial success of the ventures through equity.

📝 Enhancement Note: This role presents significant challenges that are also its greatest growth opportunities. The ability to navigate these challenges will lead to substantial professional development in strategic product design and venture building.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' product initiative. What was your process, what were the key challenges, and what was the outcome?" (Focus on ownership, process, and impact)

• "How would you approach building a brand identity for a new AI Infrastructure product targeting enterprise clients versus individual researchers?" (Demonstrate strategic thinking and audience segmentation)

• "Imagine we have a prototype for an AI Infrastructure tool. What are the first 3-5 steps you would take from a UI/UX perspective to validate its usability and market fit?" (Showcase user-centric design process and data-driven approach) Company & Culture Questions:

• "What excites you about working in the AI Infrastructure space, and what do you see as the biggest design challenges here?" (Assess domain interest and problem-solving aptitude)

• "How do you handle ambiguity and rapid changes in project requirements?" (Evaluate adaptability and resilience)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Assess self-management and remote work skills) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the process, the solution, and the measurable results.

• Emphasize Strategic Contribution: Don't just show pretty pictures; explain why you made certain design decisions and how they aligned with business objectives.

• Highlight Ownership: Use "I" statements to describe your direct contributions, especially in "0-to-1" scenarios.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tool choices, and any trade-offs you made.

• Connect to EWOR's Mission: Briefly explain how your skills and experience can directly contribute to EWOR's goal of launching successful AI Infrastructure ventures.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a proactive "builder" mindset, and a clear understanding of how design and brand contribute to business success, especially in early-stage ventures.

📌 Application Steps

To apply for this AI Infrastructure UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers portal.

• Curate Your Portfolio for Impact: Select 3-5 key projects that best showcase your UI/UX, brand design, and especially your "0-to-1" product development experience. Ensure each project clearly articulates the problem, your unique contribution, your process, and quantifiable outcomes.

• Tailor Your Resume: Highlight experience with startup environments, high-ownership roles, product launches, and proficiency in relevant design and collaboration tools. Use keywords from the job description such as "AI Infrastructure," "UI/UX," "Brand Design," "0-to-1," "strategic planning," and "scalable solutions."

• Prepare Your Narrative: Practice walking through your portfolio, focusing on storytelling that emphasizes your strategic thinking, problem-solving skills, and ability to drive results in fast-paced, autonomous environments.

• Research EWOR GmbH: Understand the company's mission, the founders' backgrounds, and their focus on building new ventures. Consider how your skills can directly contribute to their goals in AI Infrastructure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.