AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Charlotte, North Carolina, United States (Remote)

Job Type: Full-Time

Category: Product Design & Operations

Date Posted: September 11, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge AI Infrastructure domains, driving product development from conception to production.

• Translate high-level strategic visions into actionable execution roadmaps, ensuring rapid implementation and market validation.

• Architect scalable solutions and manage critical milestones to position new departments for accelerated growth and potential spin-offs.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders in a high-growth environment.

• Embrace extreme end-to-end ownership with a high-agency builder mindset, focusing on fast execution and impactful results over bureaucracy.

📝 Enhancement Note: This role is positioned within a "0-to-1" initiative, indicating a strong focus on building new products or departments from the ground up. The emphasis on "operators and builders" and direct reporting to serial entrepreneurs suggests a highly dynamic, execution-focused environment where strategic vision must be paired with rapid, tangible results. The UI/UX and Brand Design focus, when combined with AI Infrastructure, implies a need to not only design functional interfaces but also to establish a compelling brand identity for nascent, complex technologies.

📈 Primary Responsibilities

• Spearhead the design and user experience strategy for new AI Infrastructure initiatives, ensuring intuitive and effective user interfaces.

• Develop comprehensive brand guidelines and visual assets that establish a strong, recognizable identity for the new department or product.

• Create detailed wireframes, mockups, and interactive prototypes to visualize product concepts and user flows for stakeholder review and iteration.

• Collaborate closely with engineering and product teams to ensure design feasibility and seamless integration of UI/UX elements into the AI Infrastructure.

• Drive the execution of design roadmaps, managing timelines and deliverables to support rapid prototyping and production deployment.

• Conduct user research and usability testing to gather feedback and iterate on designs, optimizing for user satisfaction and adoption.

• Contribute to the strategic planning process by providing design insights and translating business objectives into user-centric solutions.

• Maintain a high standard of design excellence across all touchpoints, ensuring consistency and alignment with brand strategy.

• Champion a data-driven approach to design, using analytics and user feedback to inform design decisions and measure impact.

• Actively participate in cross-functional team meetings, providing design leadership and contributing to overall project success.

📝 Enhancement Note: The core responsibilities blend traditional UI/UX and Brand Design with the unique demands of building AI Infrastructure from scratch. This means not only focusing on aesthetics and usability but also on the foundational elements of a new venture, including establishing its identity and ensuring the scalability of its design systems. The emphasis on "0-to-1" and "rapid implementation" suggests a need for agile design processes and the ability to make quick, impactful decisions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for a role of this nature. Equivalent practical experience will also be highly valued.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a strong portfolio showcasing successful product launches and brand identity creation. Experience in fast-paced, startup, or "0-to-1" environments is highly advantageous.

Required Skills:

• Proven expertise in UI/UX design principles, user-centered design methodologies, and interaction design.

• Strong capabilities in Brand Design, including identity development, visual systems, and brand storytelling.

• Proficiency in design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), or similar.

• Demonstrated experience in translating complex technical concepts into intuitive user interfaces.

• Experience in creating and managing design systems to ensure consistency and scalability.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions clearly.

• High-agency builder mindset with a proven track record of taking end-to-end ownership and driving initiatives to completion.

• Ability to work effectively in a fully remote, asynchronous environment. Preferred Skills:

• Experience with AI Infrastructure, machine learning platforms, or complex software systems.

• Familiarity with product management methodologies and agile development processes.

• Experience in conducting user research, usability testing, and analyzing user feedback.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in a startup environment or working on "0-to-1" initiatives.

• Portfolio demonstrating successful brand launches for technology products.

📝 Enhancement Note: The "builder mindset" and "high-agency" requirements are critical. This role is not for someone who waits for direction but for a proactive individual who can identify needs and drive solutions independently. The blend of UI/UX and Brand Design for AI Infrastructure suggests a unique opportunity to shape both the user experience and the market perception of a novel technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end UI/UX and Brand Design projects, ideally related to technology or complex systems.

• Highlight projects where you translated strategic vision into concrete design execution roadmaps and deliverables.

• Include examples of scalable architecture designs for user interfaces or design systems.

• Present prototypes or interactive demonstrations that illustrate user flows and product functionality.

• For Brand Design, provide examples of identity development, style guides, and their application across various touchpoints. Process Documentation:

• Detail your process for user research, ideation, wireframing, prototyping, and user testing within your case studies.

• Explain your approach to developing and maintaining design systems to ensure scalability and consistency.

• Illustrate your collaboration process with engineering and product teams, demonstrating how you translate requirements into design solutions.

• Show evidence of how you have measured the impact of your design decisions, preferably with quantifiable results (e.g., improved conversion rates, increased user satisfaction).

📝 Enhancement Note: Given the "0-to-1" nature of this role, the portfolio should emphasize initiative, problem-solving, and the ability to build foundational design elements. It's crucial to demonstrate not just design skills but also strategic thinking and execution capability within a fast-paced, often ambiguous environment. The ability to articulate a clear design process that leads to tangible business outcomes will be key.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience, the 100% remote nature, and the competitive startup environment backed by serial entrepreneurs, the estimated salary range for a UI/UX & Brand Designer in the United States is between $120,000 - $170,000 USD per year. This range can vary based on the candidate's specific experience, the depth of their portfolio, and negotiation.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market standards.

• Equity Upside: Significant opportunity for stock options or equity grants, reflecting the high-growth, potential spin-off nature of the initiative.

• Maximum Ownership: Autonomy to architect systems and drive strategy, offering significant professional growth and impact.

• High-Growth Environment: Focus on achieving strong market validation and scalable traction, providing a dynamic and rewarding work experience.

• Elite Team Collaboration: Opportunity to work directly with experienced serial entrepreneurs and a world-class team.

• Remote Work Flexibility: 100% remote position allowing for work from anywhere within Europe or the Americas.

Working Hours: Approximately 40 hours per week, with flexibility for focused work and project deadlines. Given the remote nature and potential for global collaboration, some flexibility in scheduling may be required.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in the US tech sector, particularly those working remotely for startups or venture-backed companies. The "equity upside" is a significant component, reflecting the company's model of building ventures with the potential for substantial growth and exits, aligning with the backgrounds of the founders. The "maximum ownership" and "high-growth environment" are presented as key benefits beyond traditional compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI Infrastructure, Venture Building. EWOR GmbH operates at the forefront of emerging technologies, specifically focusing on building and scaling new ventures in domains like AI Infrastructure. This places them in a highly innovative and competitive landscape.

Company Size: While the specific size of EWOR GmbH isn't provided, the description of launching "cutting-edge new initiatives" and building a "new department" suggests a lean, agile, and potentially rapidly growing organization. The backing by serial entrepreneurs implies a focus on high-impact, scalable ventures rather than a large, established corporate structure.

Founded: The founding date of EWOR GmbH is not provided, but its leadership is highlighted by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation built on proven entrepreneurial success and a track record of creating high-value technology companies. This history shapes the company's approach to innovation and venture building.

Team Structure:

• Lean & Agile: The team is likely structured for rapid execution, with direct reporting lines to department founders.

• Cross-Functional: Collaboration is expected among a world-class team of engineers, researchers, commercial leaders, and designers.

• Entrepreneurial Focus: The environment fosters a "builder mindset" with a focus on ownership, execution, and achieving tangible results.

Methodology:

• "0-to-1" Venture Building: Emphasis on building new initiatives from the ground up, achieving market validation, and driving scalable traction.

• Execution-Driven: Prioritizes good ideas and fast execution over extensive presentations or approval layers.

• Ownership & Autonomy: Maximum ownership is granted to individuals to architect systems and drive strategy.

Company Website: [EWOR GmbH - Company Website would be listed here if available, e.g., https://www.ewor.com/]

📝 Enhancement Note: The culture is explicitly defined by its entrepreneurial roots and a "no red tape" approach to building. This means candidates should expect a fast-paced, results-oriented environment where initiative and ownership are paramount. The collaboration with founders of successful companies like Adjust and SumUp suggests a high bar for talent and a focus on building category-defining ventures.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with significant leadership potential within a new initiative. It sits at the intersection of Product Design, Brand Strategy, and early-stage Venture Operations. The "0-to-1" aspect means the role is about building foundational elements, which can be a significant career accelerator.

Reporting Structure: The designer will report directly to the department founder, who is one of the serial entrepreneur leaders. This direct line offers high visibility and influence. The team consists of elite engineers, researchers, and commercial leaders, facilitating cross-functional learning.

Operations Impact: The UI/UX and Brand Designer will have a direct and profound impact on the success of new AI Infrastructure initiatives. By shaping the user experience and brand identity, they will influence market perception, user adoption, and the overall attractiveness of the venture to potential customers, partners, and investors. This role is critical for translating technical innovation into market-ready products.

Growth Opportunities:

• Venture Spin-off Potential: Successful execution could lead to the department spinning off as an independent company, offering opportunities for leadership roles in a growing startup.

• Skill Specialization: Deepen expertise in UI/UX and Brand Design within the complex and high-demand field of AI Infrastructure.

• Entrepreneurial Experience: Gain invaluable experience in building and scaling technology ventures from the ground up, directly from successful serial entrepreneurs.

• Leadership Development: Opportunity to influence strategic direction and potentially lead design teams as the initiative scales.

• Industry Exposure: Work on cutting-edge AI technologies, positioning oneself at the forefront of technological innovation.

📝 Enhancement Note: This is not a typical corporate design role. The "0-to-1" nature and direct collaboration with founders mean the growth trajectory is tied to the success of the venture itself. Candidates should view this as an opportunity to build something significant, with potential for substantial career advancement and equity, rather than a predictable path within a large organization. The impact is direct and measurable through market adoption and venture growth.

🌐 Work Environment

Office Type: Fully remote. This role is designed for individuals who thrive in an independent, self-directed work environment.

Office Location(s): While the role is remote, candidates are preferred to be based in Europe or the Americas. This likely facilitates time zone overlap for critical collaboration and potential future in-person meetings or retreats, although the primary mode of work is remote.

Workspace Context:

• Asynchronous Collaboration: The remote setup implies a need for strong asynchronous communication skills and well-documented work.

• Digital Tooling: Expect a robust stack of digital tools for design, communication, and project management to facilitate remote collaboration.

• High-Impact Projects: The workspace is centered around driving critical "0-to-1" initiatives, fostering an environment of intense focus and rapid progress.

• Direct Access: Proximity to leadership and founders means a dynamic and responsive work environment, free from traditional corporate layers.

Work Schedule: While a standard 40-hour work week is implied, the nature of startup building and remote work often necessitates flexibility. The focus is on achieving deliverables and meeting milestones, which may require adapting schedules to project needs.

📝 Enhancement Note: The "Europe or Americas" preference for remote candidates suggests a desire to maintain some level of synchronous communication for key meetings, while still embracing the flexibility of remote work. The environment will be highly collaborative through digital channels, demanding excellent communication and documentation practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the "0-to-1" builder mindset.

• Portfolio Deep Dive: A dedicated session to walk through your most relevant case studies, focusing on your process, strategic thinking, and execution. Be prepared to discuss your design decisions, problem-solving approaches, and the impact of your work.

• Founder/Leadership Interview: Direct conversation with the department founder or other senior leaders to assess cultural fit, entrepreneurial drive, communication skills, and strategic alignment. Expect questions about your experience with ambiguity, ownership, and rapid execution.

• Technical/Design Challenge (Potentially): You might be asked to complete a small design exercise or present a solution to a hypothetical problem related to AI Infrastructure UI/UX or Brand identity.

• Final Round: Discussion on compensation, equity, and role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your UI/UX and Brand Design capabilities, with a preference for those involving complex systems, new product launches, or where you had significant ownership.

• Tell a Story: For each case study, clearly articulate the problem, your strategic approach, the design process, your specific contributions, the challenges faced, and the measurable outcomes.

• Highlight "0-to-1" Experience: If you have experience building from scratch, emphasize it. Show how you navigated ambiguity and drove results with limited resources.

• Showcase Brand Building: For brand projects, demonstrate how you established an identity and ensured its consistent application.

• Be Prepared for Technical Questions: Understand the basics of AI Infrastructure to discuss how your design considerations might apply.

Challenge Preparation:

• Understand the Domain: Research AI Infrastructure and its common user interfaces or challenges.

• Focus on Process: If given a challenge, emphasize your thought process, research methods, and iterative design approach, not just the final visual output.

• Articulate Strategy: Be ready to explain the "why" behind your design choices and how they align with business objectives.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to operate autonomously and drive tangible results. Your portfolio is your primary tool to demonstrate this. Prepare to discuss your entire process, from strategy to execution and impact, with a focus on initiative and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), InVision, Axure RP.

• Collaboration & Project Management: Slack, Jira, Asana, Trello, Notion, Confluence.

• User Research & Testing: UserTesting.com, Maze, Hotjar, SurveyMonkey, Google Forms.

Analytics & Reporting:

• Web Analytics: Google Analytics.

• Product Analytics: Mixpanel, Amplitude (if applicable to user behavior tracking).

• Data Visualization: Tableau, Power BI (for understanding data trends, though direct usage may vary).

CRM & Automation:

• While not a primary focus for this role, familiarity with how CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools interact with user interfaces and brand messaging can be beneficial for understanding the broader business context.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma and the Adobe Creative Suite is essential. The ability to leverage collaboration and project management tools effectively is critical for a remote, fast-paced environment. Familiarity with user research and analytics platforms will enable data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for outcomes and driving initiatives to completion, regardless of challenges.

• Execution Excellence: A bias for action, fast iteration, and delivering tangible results over lengthy discussions.

• Builder Mentality: A proactive, hands-on approach to creating and improving systems, products, and processes from the ground up.

• Agility & Adaptability: The ability to pivot quickly, embrace change, and thrive in a dynamic, "0-to-1" environment.

• Collaboration & Transparency: Open communication and a willingness to work effectively with a diverse, high-caliber team.

Collaboration Style:

• Direct & Efficient: Communication is expected to be clear, concise, and focused on driving progress.

• Cross-Functional Synergy: Close collaboration with engineering, product, and commercial teams is essential to align design with technical feasibility and business goals.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement of designs and processes.

• Remote-First: Leveraging digital tools and asynchronous communication effectively to maintain seamless collaboration across distances.

📝 Enhancement Note: The emphasis on "ownership," "execution," and a "builder mentality" directly reflects the company's and its founders' entrepreneurial ethos. Candidates should align with these values to succeed in this environment. The culture is built around creating value rapidly and efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a "0-to-1" initiative, there will be inherent ambiguity in requirements and strategic direction. The challenge is to drive clarity through design and strategic thinking.

• Rapid Iteration Cycles: The need for speed means designs must be developed and iterated upon quickly, potentially under tight deadlines.

• Balancing Vision and Execution: Translating ambitious strategic visions into practical, implementable design solutions requires a delicate balance.

• Establishing a New Brand: Building a brand identity from scratch for a complex technology like AI Infrastructure presents a unique challenge in communicating value and differentiation.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote setting requires deliberate effort.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gain specialized knowledge in a rapidly evolving and critical technology sector.

• Venture Building Expertise: Learn firsthand from serial entrepreneurs how to build and scale high-growth technology companies.

• Strategic Design Leadership: Develop skills in shaping product strategy and brand identity at the foundational level.

• Equity Growth: Potential for significant financial upside through equity if the venture is successful.

• Networking: Build connections with a world-class team of entrepreneurs, engineers, and commercial leaders.

📝 Enhancement Note: The challenges presented are inherent to startup environments and "0-to-1" initiatives. Successfully navigating these challenges will be key to personal and professional growth, offering a steep learning curve and significant rewards.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a brand or UI/UX from scratch for a new product or initiative. What was your process, and what were the key challenges?" (Focus on your "0-to-1" experience, strategic thinking, and execution.)

• "How do you approach translating a high-level strategic vision into concrete design roadmaps and deliverables?" (Demonstrate your planning, project management, and execution capabilities.)

• "Imagine you're designing the user interface for a novel AI Infrastructure platform. What are the primary user needs you'd consider, and how would you ensure scalability and usability?" (Showcase your understanding of user-centered design for complex tech.) Company & Culture Questions:

• "What does a 'high-agency builder mindset' mean to you, and how have you demonstrated it in your career?" (Highlight your proactivity, ownership, and problem-solving skills.)

• "How do you thrive in a fast-paced, potentially ambiguous environment with limited red tape?" (Emphasize your adaptability, resilience, and ability to drive results.)

• "What excites you most about EWOR's mission and the opportunity to work with serial entrepreneurs?" (Show genuine interest and alignment with the company's vision.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the strategic objectives, your design process (research, ideation, prototyping, testing), key decisions made, challenges overcome, and quantifiable results.

• Emphasize Impact: Focus on the business impact of your design work – how did it contribute to user adoption, market validation, or business growth? Use metrics whenever possible.

• Showcase Brand Vision: For brand projects, articulate the strategic thinking behind the identity and how it was applied consistently.

• Be Ready for Q&A: Anticipate questions about your specific contributions, design trade-offs, and how you would approach similar challenges in the future.

📝 Enhancement Note: Interviewers will be looking for evidence of your ability to not only design beautifully but also to think strategically, execute efficiently, and take ownership in a high-stakes environment. Your portfolio is the primary vehicle for demonstrating these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor your Resume: Highlight experience in UI/UX design, brand development, product strategy, and any "0-to-1" or startup environments. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select your strongest 3-5 case studies that best showcase your ability to lead design initiatives from concept to execution, emphasizing strategic thinking and measurable impact. Ensure your portfolio clearly articulates your process and contributions.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on storytelling, strategic rationale, and the outcomes of your work. Be ready to discuss your "builder mindset" and how you approach ambiguous challenges.

• Research EWOR GmbH: Understand the backgrounds of the founders and the company's focus on building cutting-edge ventures. This will help you articulate your alignment with their mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.