AI Creative Designer (Growth & Performance)

📍 Job Overview

Job Title: AI Creative Designer (Growth & Performance)

Company: DiDi Global

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 19, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive creative innovation for 99Pay's performance marketing campaigns by integrating Generative AI into the design workflow for enhanced speed and scale.

• Develop and optimize high-performing static and motion visual assets for critical digital channels, including in-app experiences and marketing emails.

• Ensure technical and aesthetic compliance of all media assets, both internally produced and from partners, to maintain brand integrity and platform specifications.

• Collaborate with cross-functional teams, including writers and coordinators, to refine campaign materials and present creative concepts effectively to stakeholders.

• Leverage data insights from A/B testing and performance analysis to continuously evolve campaign design and user experience (UX/UI) for product interfaces.

📝 Enhancement Note: This role bridges creative design with performance marketing and operations, emphasizing the strategic use of AI tools to drive measurable results for a leading mobility and fintech platform. The "Growth & Performance" aspect highlights a focus on data-driven design decisions and continuous optimization.

📈 Primary Responsibilities

• Generative AI Design Leadership: Utilize advanced Generative AI tools (e.g., Midjourney, DALL-E, Stable Diffusion, Google Gemini) to conceptualize, create, and refine complex visual elements, backgrounds, and imagery, ensuring aesthetic quality and brand alignment while achieving design at scale.

• Performance-Driven Creative Asset Production: Design and produce compelling static and motion graphics for proprietary channels such as the 99 and 99Pay applications, marketing emails, and in-app landing pages, with a clear objective of improving campaign performance metrics.

• Media Asset Governance & Quality Control: Conduct thorough technical and aesthetic reviews of all creative assets intended for media distribution, verifying adherence to platform-specific technical requirements and DiDi/99Pay brand guidelines.

• UX/UI Enhancement Collaboration: Evaluate the usability and user flow of product interfaces, proactively proposing design improvements to enhance user experience in alignment with global product strategies.

• Data-Informed Design Iteration: Analyze the performance data of creative assets, conceptualize and propose A/B tests, and use findings to iterate and improve the visual design of ongoing campaigns.

• Cross-Functional Stakeholder Management: Partner closely with copywriters, marketing coordinators, and other internal stakeholders to develop integrated campaign concepts, effectively present creative ideas, and incorporate feedback to achieve optimal results.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution and operational efficiency through AI, coupled with a strong performance marketing mindset. The inclusion of UX/UI optimization and A/B testing indicates a data-driven approach to creative strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field is preferred.

Experience: Minimum of 4 years of experience in digital design, creative asset production, or a similar role, with a strong emphasis on digital channels, in-app experiences, and performance-driven campaigns. Experience in agency, in-house creative studios, tech companies, or as a freelancer with a digital-first focus is highly valued.

Required Skills:

• Technical Design Proficiency: Mastery of Adobe Photoshop, Illustrator, and After Effects for professional design and motion graphics creation.

• Generative AI Expertise: Practical experience and deep understanding of utilizing Generative AI tools such as Midjourney, DALL-E, Stable Diffusion, and Google Gemini for image generation and prompt engineering.

• Digital Asset Creation: Proven ability to design and produce high-quality static and motion graphics for digital platforms, including in-app assets and landing pages.

• Performance Marketing Acumen: Understanding of how creative design impacts campaign performance metrics and experience in designing for conversion and engagement.

• Collaboration & Communication: Strong ability to work collaboratively with cross-functional teams, articulate design rationale, and effectively present creative concepts and data insights to stakeholders.

• Hybrid Work Readiness: Availability and willingness to work in a hybrid model, spending 3 days per week at the São Paulo office.

Preferred Skills:

• Advanced AI Prompt Engineering: Experience in developing sophisticated prompts and potentially contributing to AI platforms for performance creative generation.

• AI Video Development: Experience in creating video content using AI-powered tools.

• Advanced English Proficiency: Ability to communicate effectively with global teams, as evidenced by advanced English language skills.

• Additional Design Tools: Familiarity with Figma, HTML, Adobe InDesign, and Adobe Premiere Pro.

• Internal Training & Workshops: Capability to lead internal workshops and presentations on emerging creative technologies, particularly AI.

📝 Enhancement Note: The qualifications highlight a unique blend of traditional design software mastery and cutting-edge AI generative tool expertise, underscoring the role's innovative nature. The emphasis on performance and hybrid work readiness are critical operational considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: A strong portfolio showcasing a diverse range of visual design work, demonstrating a solid aesthetic foundation and creative problem-solving skills.

• Generative AI Integration: Inclusion of projects where Generative AI tools were utilized, clearly illustrating the application, process, and outcomes.

• Performance-Oriented Campaigns: Examples of digital creative assets or campaigns designed specifically to achieve measurable performance goals (e.g., click-through rates, conversion rates, user acquisition).

• Motion Graphics & Animation: Demonstrations of motion design capabilities, including animated graphics, social media clips, or short video content.

• In-App & Digital Channel Experience: Work samples specifically tailored for mobile applications, digital ads, social media, or other online marketing channels.

Process Documentation:

• AI Workflow Integration: Showcase how AI tools are integrated into a traditional design process to enhance efficiency, ideation, or asset creation.

• Performance Analysis & Iteration: Examples of how data analysis (e.g., A/B test results) informed design decisions and led to iterative improvements in creative assets.

• Brand Guideline Adherence: Evidence of successfully working within and applying brand guidelines across various creative outputs.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of both creative talent and operational capability in leveraging AI for performance marketing. Candidates should be prepared to articulate their process and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for an AI Creative Designer with 4+ years of experience in São Paulo, Brazil, the estimated annual salary range is R$80,000 to R$130,000 (Brazilian Real). This estimate considers the hybrid work model, specialized AI skills, and the company's position in the tech and mobility sector.

Benefits:

• Comprehensive Health & Wellness: Medical, dental, and vision insurance plans.

• Work-Life Balance: Paid time off, vacation days, and potential for flexible scheduling within the hybrid model.

• Professional Development: Opportunities for training, workshops, and continuous learning, especially in AI and emerging creative technologies.

• Performance Incentives: Potential for bonuses or performance-based rewards linked to campaign success.

• Employee Assistance Programs: Support services for personal and professional well-being.

• Retirement Savings Plan: Contribution options for long-term financial planning.

Working Hours: Standard full-time hours, likely aligning with Brazil's standard 40-hour work week, with flexibility to accommodate hybrid work requirements and project deadlines.

📝 Enhancement Note: Salary is estimated based on market research for similar roles in São Paulo, considering the specialized nature of AI Generative Design and performance marketing focus. Benefits are typical for a multinational tech company operating in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility Technology & Fintech Services (Ride-hailing, Food Delivery, Financial Services). DiDi Global operates as a leading technology platform that connects users with various localized services.

Company Size: Large Enterprise (DiDi Global is a significant global player with a substantial workforce). This implies structured processes, opportunities for large-scale impact, and potential for diverse career paths within the organization.

Founded: DiDi was founded in 2012, establishing it as a mature and experienced player in the global technology and mobility market, with a significant presence in Latin America through brands like 99.

Team Structure:

• 99Pay Creative Hub: The role is situated within a dedicated creative hub for 99Pay, focusing on performance and operations campaigns. This suggests a specialized, fast-paced team environment.

• Reporting: The AI Creative Designer will likely report to a Creative Lead, Marketing Manager, or Operations Manager within the 99Pay division.

• Collaboration: Expect close collaboration with copywriters, performance marketers, product managers, and global design teams, fostering a dynamic, cross-functional environment.

Methodology:

• Data-Driven Decision Making: The company emphasizes using data and metrics to inform strategic decisions, particularly in performance marketing and product development.

• AI Integration: A strong focus on leveraging AI and innovative technologies to enhance services, operational efficiency, and user experiences.

• Agile & Iterative Development: A culture that supports continuous improvement, testing, and iteration, especially in creative and product design.

Company Website: https://web.didiglobal.com/

📝 Enhancement Note: DiDi's culture is characterized by innovation, data-centricity, and a global outlook, with a strong emphasis on leveraging technology, including AI, to solve complex urban challenges. The 99Pay hub likely operates with a similar agile and performance-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant experience and specialized skills in both creative design and AI application. It's a hands-on role focused on execution and innovation within the creative operations of performance marketing.

Reporting Structure: The AI Creative Designer will be part of the 99Pay creative team, reporting to a manager responsible for campaign operations or creative output, and collaborating closely with marketing and product teams.

Operations Impact: The role has a direct impact on the performance of 99Pay's marketing campaigns by creating visually compelling assets that drive user acquisition, engagement, and conversion. By leveraging AI and data, the designer contributes to optimizing marketing spend and achieving business objectives.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in AI Generative Design, prompt engineering, and AI-driven creative workflows, becoming a subject matter expert within DiDi/99Pay.

• Leadership in Creative Operations: Potential to move into roles managing creative workflows, leading smaller creative teams, or specializing in creative operations strategy for performance marketing.

• Cross-Functional Expansion: Broaden experience into product design, UX/UI optimization, or performance marketing strategy by leveraging insights gained from creative performance analysis.

• Global Exposure: Opportunity to work with international teams, contributing to global campaigns and gaining exposure to diverse market strategies.

📝 Enhancement Note: The growth path for this role is strongly tied to the evolving landscape of AI in creative industries and performance marketing. Excelling here can lead to specialized AI creative roles or broader leadership in marketing operations and creative strategy.

🌐 Work Environment

Office Type: Hybrid work environment, requiring 3 days per week in the São Paulo office. This suggests a modern office space designed to facilitate collaboration and focused work.

Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo, SP, 01311-300, Brazil. This is a prime business district in São Paulo, offering accessibility and a dynamic professional atmosphere.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms, breakout areas, and open-plan zones designed to encourage interaction and idea-sharing among team members.

• Technology Integration: Access to necessary hardware, software licenses (Adobe Creative Suite, AI tools), and reliable internet connectivity to support creative and operational tasks.

• Team Interaction: Opportunities for regular face-to-face collaboration with the 99Pay creative hub, marketing teams, and other cross-functional departments, fostering a strong team dynamic.

Work Schedule: The role operates on a standard full-time schedule, with the hybrid model allowing for a structured work week balancing office presence with remote flexibility. This is conducive to deep work and focused creative sessions.

📝 Enhancement Note: The hybrid model on Av. Paulista signifies a professional and accessible work environment, blending the benefits of in-person collaboration with remote work flexibility, which is crucial for creative roles that require both focused individual work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio against core requirements, focusing on AI experience and design quality.

• Technical Assessment/Creative Challenge: A practical exercise, potentially involving prompt engineering for AI generation or a design task simulating campaign creation, to evaluate technical skills and creative problem-solving.

• Portfolio Presentation & Interview: A detailed walkthrough of the candidate's portfolio, discussing specific projects, their role, the impact of AI, and performance outcomes. This stage will also assess cultural fit and collaboration style.

• Manager/Team Interview: Deeper dive into experience, problem-solving approach, and alignment with team dynamics and company values.

• Final Interview: Potential discussion with senior leadership or stakeholders to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate how and why AI tools were used in specific projects, showcasing the process and creative benefits.

• Quantify Impact: Whenever possible, include metrics and data demonstrating the performance impact of your work (e.g., improved conversion rates, engagement metrics).

• Showcase Process: Explain your design process, especially how you iterate based on feedback, data, or AI outputs.

• Tailor to the Role: Emphasize projects that align with performance marketing, digital channels, and ideally, in-app experiences.

• Clarity and Storytelling: Present your work with clear narratives that explain the problem, your solution, and the results.

Challenge Preparation:

• AI Prompt Crafting: Practice generating diverse and effective prompts for various AI art generators to achieve specific visual styles and concepts.

• Performance Metrics: Familiarize yourself with common digital marketing KPIs (CTR, CPA, Conversion Rate) and how creative influences them.

• Brand Alignment: Review DiDi and 99Pay's current branding and marketing materials to understand their visual language and messaging.

📝 Enhancement Note: Candidates should prepare to not only showcase their creative output but also their strategic thinking, operational process, and ability to quantify the impact of their AI-driven designs on business performance.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects (essential for professional design and motion).

• Generative AI Platforms: Midjourney, DALL-E, Stable Diffusion, Google Gemini (core to the role's innovative aspect).

• Prototyping & Collaboration: Figma (highly preferred, for UI/UX and collaborative design).

Analytics & Reporting:

• Performance Data Analysis: Familiarity with tools used to track campaign performance and A/B test results (specific tools may vary, but understanding of data interpretation is key).

• Visualization Tools: Experience with dashboarding tools (e.g., Tableau, Power BI, Google Data Studio) for presenting performance insights could be beneficial.

CRM & Automation:

• Marketing Automation Platforms: While not directly an operator of these, understanding how creative assets integrate with platforms like Salesforce Marketing Cloud, HubSpot, or Braze is advantageous.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing creative workflows and tasks.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and specific Generative AI tools is non-negotiable. Experience with Figma and an understanding of performance analytics are key differentiators.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A strong emphasis on using data to inform all creative decisions and drive innovation in campaign performance.

• Customer Value Focus: Commitment to creating engaging and valuable experiences for users through visually appealing and effective creative assets.

• Win-Win Collaboration: A belief in fostering strong, collaborative relationships with colleagues and stakeholders, working towards mutual success.

• Continuous Improvement: A drive to constantly seek better ways of working, learn from mistakes, and grow both individually and as a team.

• Integrity & Candor: Open and honest communication, with a commitment to doing the right thing in all professional interactions.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, product, and copy teams to ensure cohesive campaign strategies and execution.

• Feedback-Driven: An environment where constructive feedback is welcomed and used to refine creative work and processes.

• Agile & Iterative: A dynamic approach to creative development, embracing iterative design and testing to optimize outcomes.

📝 Enhancement Note: DiDi's stated values of customer value, data-driven decision-making, and win-win collaboration are central to how this team operates. The ideal candidate will embody these principles, particularly in their approach to creative problem-solving and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the latest advancements and best practices in Generative AI and integrating new tools and techniques effectively.

• Balancing AI Scale with Brand Quality: Ensuring that the efficiency gains from AI do not compromise the aesthetic quality or brand integrity of creative assets.

• Performance Attribution: Effectively demonstrating the direct impact of creative design, especially AI-generated content, on campaign performance metrics.

• Cross-Cultural Collaboration: Working with global teams may present communication nuances and differing design perspectives that require adept navigation.

Learning & Development Opportunities:

• AI Specialization: Access to training, conferences, and resources focused on advanced AI in creative fields, prompt engineering, and AI ethics.

• Performance Marketing Acumen: Opportunities to deepen understanding of marketing strategies, campaign optimization, and analytics through collaboration with performance marketing teams.

• Global Design Trends: Exposure to international design standards and creative strategies through collaboration with DiDi's global teams.

• Tool Proficiency: Development of advanced skills in preferred design and AI tools, potentially including emerging platforms.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the intersection of AI, creative design, and performance marketing, positioning the candidate at the forefront of a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using Generative AI in a performance marketing campaign. How do you ensure brand consistency and quality?"

• "Walk us through a campaign where you used AI to significantly improve creative performance. What were the challenges and results?"

• "How would you approach optimizing the UI/UX of an in-app landing page based on A/B test data?"

Company & Culture Questions:

• "What interests you most about DiDi Global and the 99Pay brand, particularly regarding our use of technology and AI?"

• "How do you align with DiDi's core values, such as being data-driven and believing in win-win collaboration?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly stating the objective, your role, the tools used (especially AI), the process, and the quantifiable results.

• AI Project Deep Dive: Select 1-2 key projects where AI was integral. Be ready to demonstrate prompt examples, explain your rationale for prompt choices, and discuss how AI expedited or enhanced the creative process.

• Performance Metrics Emphasis: For each relevant project, highlight the key performance indicators (KPIs) achieved and explain how your creative contributions influenced those metrics.

• Problem-Solving Narrative: Frame your projects as solutions to specific business or creative challenges, demonstrating your strategic thinking.

📝 Enhancement Note: Be prepared to articulate not just what you created, but how you created it, focusing on the strategic application of AI and data to drive measurable performance outcomes for the business.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the DiDi Global Careers portal, ensuring all required fields are completed.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in Generative AI, performance-driven digital design, and motion graphics. Include specific examples that demonstrate your ability to integrate AI into a workflow for efficiency and impact.

• Resume Optimization: Update your resume to prominently feature keywords related to Generative AI, prompt engineering, Adobe Creative Suite, performance marketing, and digital design. Quantify your achievements with specific metrics wherever possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, the strategic use of AI, and the performance results achieved. Prepare to articulate your understanding of DiDi and 99Pay's brand and market.

• Company Research: Familiarize yourself with DiDi Global's mission, the 99Pay product, and their recent marketing campaigns. Understand their approach to technology and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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