AI Creative Designer (Growth & Performance)

📍 Job Overview

Job Title: AI Creative Designer (Growth & Performance)

Company: DiDi Global

Location: São Paulo, São Paulo, Brazil

Job Type: OTHER

Category: Growth & Performance Operations / Creative Operations

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for driving growth and performance through innovative creative execution, leveraging AI technologies within the 99Pay creation hub.

• Responsibilities include the end-to-end creation of high-impact digital assets and campaigns, with a strong emphasis on both aesthetic quality and conversion performance.

• The position involves the technical and aesthetic review of media pieces, ensuring brand consistency and platform compliance for DiDi's diverse service offerings.

• A key aspect is the integration of Generative AI into the creative workflow to enhance efficiency, scale, and explore new visual possibilities in design.

📝 Enhancement Note: While the title specifies "AI Creative Designer," the responsibilities and required skills indicate a strong alignment with Growth Operations and Performance Marketing, particularly in the domain of creative asset production and optimization. The "Operations" aspect comes from the focus on performance, testing, and systematic creation/approval of campaign materials.

📈 Primary Responsibilities

• Generative AI-Driven Creative Development: Analyze creative briefs and leverage Generative AI tools (Midjourney, DALL-E, Stable Diffusion, Google Gemini) to optimize the creation of static and motion visual elements, backgrounds, and complex imagery, aiming for rapid iteration and scalability without compromising aesthetic integrity.

• Performance-Focused Digital Asset Creation: Design and produce static and motion graphics for proprietary channels (99 and 99Pay apps, in-app marketing emails) and in-app landing pages, with a continuous focus on improving conversion rates and campaign effectiveness.

• Media Piece Governance and Approval: Conduct technical and aesthetic reviews of media assets created internally or by external partners, ensuring strict adherence to platform specifications, brand guidelines, and quality standards for all digital advertising and marketing materials.

• UX/UI Enhancement Collaboration: Evaluate product interfaces and user flows, collaborating with global teams to propose and implement usability improvements that enhance the overall user experience and campaign effectiveness within the app ecosystem.

• Data-Informed Design Iteration: Analyze the performance metrics of creative assets and propose data-driven A/B tests to continuously evolve and optimize campaign designs, driving better engagement and conversion outcomes.

• Cross-Functional Stakeholder Management: Partner closely with copywriters, campaign coordinators, and other stakeholders to articulate creative concepts, incorporate feedback, and ensure alignment of visual assets with strategic campaign objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, AI integration, and performance marketing principles, positioning this as a hybrid creative operations and growth role. The emphasis on "performance," "A/B testing," and "technical approval of media pieces" strongly suggests an operations-centric approach to creative production.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field is preferred.

Experience: Minimum of 4 years of experience in digital design and the creation of digital assets, with a significant focus on in-app experiences and performance-driven campaigns. Experience can be from agencies, in-house creative teams, tech companies, or as a freelancer.

Required Skills:

• Graphic Design Software Mastery: Proficiency in Adobe Photoshop and Adobe Illustrator for detailed image manipulation and vector creation.

• Motion Graphics Expertise: Strong command of Adobe After Effects for creating dynamic visual content and animations.

• Generative AI Tools Proficiency: Practical experience using and refining prompts for AI image generation platforms such as Midjourney, DALL-E, Stable Diffusion, and Google Gemini.

• Prompt Engineering: Demonstrated ability to craft effective prompts to achieve specific visual outcomes and integrate AI-generated assets into design workflows.

• Digital Asset Creation: Proven ability to design static and motion graphics for various digital platforms, including apps and web.

• Performance Design Acumen: Understanding of how design impacts user engagement and conversion metrics.

• Creative Problem-Solving: Ability to analyze briefs, generate creative solutions, and defend design choices.

• Organizational Skills: Capacity to manage multiple projects, meet deadlines, and maintain a high level of organization in a fast-paced environment.

• Collaboration and Communication: Skill in working effectively with cross-functional teams and communicating ideas clearly.

• Portfolio: A strong visual portfolio showcasing a solid design repertoire, ideally including examples of AI-generated work or its integration into projects.

• Hybrid Work Availability: Willingness and ability to work a hybrid schedule (3 days per week) at the São Paulo office.

Preferred Skills:

• Figma Proficiency: Experience with Figma for UI design and prototyping.

• Video Editing Software: Familiarity with Adobe Premiere for video production and editing.

• Web Technologies: Basic understanding of HTML for web-based creative assets.

• Advanced AI Integration: Experience in developing AI platforms for creative asset generation or advanced AI video development.

• Advanced English Proficiency: Ability to communicate effectively with global teams for interface with international colleagues.

• Presentation & Workshop Facilitation: Fluency in delivering presentations and conducting workshops on new creative technologies.

• Other Adobe Suite Tools: Familiarity with Adobe InDesign.

📝 Enhancement Note: The required skills emphasize a modern creative skillset, heavily leaning into AI tools and performance-driven design. "Proficiency in prompt engineering" and "practical experience in AI Generative tools" are critical for this role, indicating a forward-thinking approach to creative operations. The mention of "in-app design" and "performance" points towards a need for understanding user acquisition and retention creative strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Visual Acumen: Showcase a strong foundation in graphic design principles through a diverse range of high-quality visual assets.

• Highlight AI Integration: Include specific examples of how Generative AI tools were used in your creative process, detailing the prompts used, the iterative refinement, and the final output.

• Showcase Performance-Oriented Work: Present campaigns or assets where design directly contributed to measurable performance improvements (e.g., increased click-through rates, conversions, engagement). Quantifiable results are highly valued.

• In-App Design Examples: Provide examples of creative assets designed specifically for mobile applications, demonstrating an understanding of in-app user experience and design constraints.

• Motion Graphics Capabilities: Include examples of motion graphics or short animations to demonstrate proficiency in After Effects and an ability to create dynamic content.

Process Documentation:

• Workflow Optimization: Be prepared to discuss your process for taking a brief from conception to final delivery, highlighting how you integrate AI tools and performance analysis into this workflow.

• AI Prompting Strategy: Be ready to explain your methodology for prompt engineering, including how you iterate on prompts to achieve desired visual outcomes and maintain brand consistency.

• Performance Testing Approach: Articulate your approach to A/B testing creative elements, including how you identify hypotheses, design test variations, and interpret results to inform future designs.

• Collaboration and Feedback Integration: Demonstrate how you incorporate feedback from various stakeholders (e.g., copywriters, marketers, global teams) into your design process.

📝 Enhancement Note: For a role blending creative and growth operations, the portfolio is paramount. It needs to go beyond just aesthetics to demonstrate the candidate's ability to drive measurable results through design, with a specific emphasis on their proficiency in leveraging AI as a creative and operational tool.

💵 Compensation & Benefits

Salary Range: Based on the location (São Paulo, Brazil), experience level (Mid-Level, 2-5 years), and specialized skills (AI Generative Design, Performance Marketing Creative), a competitive salary range for an AI Creative Designer in Brazil would typically fall between R$ 7,000 to R$ 12,000 per month. This estimate is derived from market data for similar roles in major Brazilian tech hubs, considering the high demand for AI and performance-focused creative talent.

Benefits:

• Hybrid Work Model: Flexibility with 3 days in the office and 2 days remote, promoting work-life balance.

• Health and Wellness: Comprehensive health insurance plans and potential access to wellness programs.

• Professional Development: Opportunities for continuous learning, including workshops on AI, design trends, and performance marketing.

• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and individual contributions.

• Employee Assistance Programs: Support services for employees and their families.

• Meal/Food Vouchers: Common benefit in Brazil to support daily meal expenses.

• Transportation Assistance: Potential support for commuting to the office.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility expected within the hybrid model. The role requires responsiveness to campaign needs, which may occasionally involve working outside standard hours.

📝 Enhancement Note: Salary estimation is based on general market research for specialized tech/creative roles in São Paulo, Brazil. The actual figure will depend on the candidate's specific experience, portfolio strength, and negotiation skills. Benefits are typical for multinational tech companies operating in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility Technology and Local Services. DiDi Global is a leading platform providing a wide array of app-based services, including ride-hailing, food delivery, and financial services, with a strong focus on leveraging AI for smart transportation and user experience.

Company Size: DiDi Global is a large, multinational corporation with a significant global presence, indicated by its extensive service offerings and international operations. This size implies a structured environment with opportunities for career advancement and exposure to diverse markets.

Founded: DiDi Global was founded in 2012. This history suggests a mature company that has evolved significantly, adapting to technological advancements and market demands, particularly in integrating AI into its operations.

Team Structure:

• The AI Creative Designer will operate within the 99Pay creative hub, specifically focused on operations and performance campaigns.

• This hub likely functions as a specialized unit within the marketing or product department, designed to support rapid campaign execution and optimization.

Methodology:

• Data-Driven Creativity: The team emphasizes using data analytics to inform creative decisions and measure the impact of campaigns, aligning design with performance metrics.

• AI Integration: A core methodology involves integrating Generative AI into the creative process to enhance efficiency, scale, and explore novel visual concepts.

• Agile Campaign Development: The focus on "performance" and "campaigns" suggests an agile approach to creative production, allowing for quick iterations and testing based on market response and user feedback.

Company Website: https://web.didiglobal.com/

📝 Enhancement Note: The company's focus on AI and innovation, combined with its global scale, suggests a dynamic and technology-forward work environment. The specific mention of "99Pay" indicates a focus on the Brazilian market's fintech and payment services, requiring an understanding of local user behavior.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized skills in AI-driven design and performance marketing creatives. It's a hands-on execution role with significant ownership over creative quality and its impact on campaign performance. The opportunity to grow would involve taking on more complex projects, leading creative initiatives within specific campaigns, or specializing further in AI creative strategy.

Reporting Structure: The AI Creative Designer will likely report to a Creative Lead, Marketing Manager, or Operations Manager within the 99Pay creative hub. Collaboration will extend to product teams and potentially a global design leadership for strategic alignment.

Operations Impact: The role directly impacts revenue and business objectives by creating visually compelling and high-performing creative assets that drive user acquisition, engagement, and conversion for 99Pay. The effective use of AI and data-driven design will be crucial for optimizing marketing spend and achieving growth targets.

Growth Opportunities:

• AI Creative Specialization: Deepen expertise in prompt engineering and the application of emerging AI tools for creative production, potentially becoming a go-to specialist for AI-driven campaigns.

• Performance Marketing Acumen: Develop a stronger understanding of growth loops, user acquisition funnels, and conversion rate optimization, translating creative skills into direct business impact.

• Leadership in Creative Operations: Progress into roles managing creative workflows, leading smaller creative projects, or mentoring junior designers, focusing on the operational efficiency of creative production.

• Cross-Functional Expertise: Gain exposure to product management, UX/UI design, and broader marketing strategy, leading to a more holistic understanding of the business.

• Global Collaboration: Enhance skills through collaboration with international teams, potentially leading to opportunities within DiDi's global creative network.

📝 Enhancement Note: The growth path for this role is heavily influenced by the intersection of creative excellence, AI adoption, and performance metrics. Successful candidates can leverage this position to become highly valuable in the evolving landscape of digital marketing and creative operations.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," meaning a blend of in-office and remote work. The São Paulo office is located at Av. Paulista, a prominent business and cultural hub, suggesting a modern, professional workspace.

Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil. This central location offers excellent accessibility via public transportation.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, particularly within the 99Pay creative hub, with spaces for brainstorming, team meetings, and project reviews.

• Technology-Enabled: Expect access to necessary hardware and software, including high-performance workstations capable of running design and AI tools, as well as reliable internet connectivity.

• Cross-Functional Interaction: The hybrid model facilitates both focused individual work remotely and interactive team collaboration in the office, encouraging a dynamic exchange of ideas.

Work Schedule: A hybrid schedule requiring 3 days per week in the office. Standard working hours are expected (approx. 40 hours/week), with a degree of flexibility to accommodate campaign timelines and creative project needs. The environment supports efficient workflow management for both remote and in-office days.

📝 Enhancement Note: The hybrid model on a prime location like Av. Paulista indicates a commitment to providing a balanced work environment that supports both focused individual work and essential team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative/AI experience.

• Technical Interview: This stage will likely involve a deep dive into your technical skills, particularly your proficiency with Adobe Creative Suite, AI generative tools, and prompt engineering techniques. Expect to discuss your practical experience and problem-solving approaches.

• Portfolio Presentation & Case Study: A key component will be presenting your portfolio, focusing on specific projects that demonstrate your AI integration, performance-driven design, and ability to meet strategic objectives. You may be asked to walk through a case study of a successful campaign or a challenging creative problem you solved.

• Behavioral & Cultural Fit Interview: Discussions will focus on your ability to collaborate, handle feedback, adapt to a fast-paced environment, and align with DiDi's values (e.g., data-driven, win-win collaboration, integrity).

• Final Interview: Potentially with a senior leader, to discuss overall fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate for Impact: Select your strongest projects that specifically highlight AI integration, performance results, and in-app design experience. Quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process (especially AI usage), the challenges, the solution, and the measurable outcomes.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your creative work (e.g., "Increased CTR by X%", "Improved conversion rate by Y%").

• Showcase AI Workflow: Clearly explain how you used AI – from prompt creation to iterative refinement and final asset generation. Include examples of prompt iterations if possible.

• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly. Be ready to answer detailed questions about your design choices and strategic thinking.

Challenge Preparation:

• AI Prompting Exercise: Be prepared for a practical exercise where you might be asked to generate specific visuals using AI tools or to critique and improve existing prompts.

• Design Challenge: You may receive a mini-brief for a creative asset or campaign, requiring you to outline your approach, potential AI applications, and how you would measure success.

• Performance Discussion: Be ready to discuss how you would approach designing for performance, what metrics you prioritize, and how you would use A/B testing to optimize creative.

📝 Enhancement Note: The interview process will heavily weigh your ability to blend creative skills with operational efficiency and a data-driven mindset, particularly through the lens of AI. A well-prepared portfolio that clearly articulates AI usage and performance impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, retouching, and graphic creation.
  • Illustrator: Crucial for vector graphics, logos, and scalable illustrations.
  • After Effects: Required for motion graphics, animations, and dynamic visual content creation.

• Generative AI Platforms:

  • Midjourney: For high-quality, artistic image generation.
  • DALL-E: For diverse image creation from text prompts.
  • Stable Diffusion: For flexible and customizable AI image generation.
  • Google Gemini: For multimodal AI capabilities, potentially including image generation and analysis.
  • Other AI Design Tools: Any specialized AI tools for asset creation, enhancement, or workflow automation.

Analytics & Reporting:

• Performance Analytics Tools: While not a primary design tool, familiarity with platforms like Google Analytics, Mixpanel, or in-app analytics dashboards is beneficial for understanding campaign performance and informing design decisions.

• A/B Testing Platforms: Experience with tools that facilitate A/B testing of creative assets within digital platforms.

CRM & Automation:

• Figma (Preferred): Increasingly becoming a standard for UI/UX design and collaborative prototyping.

• HTML/CSS (Preferred): Basic understanding is helpful for creating or optimizing web-based creative assets.

• Adobe Premiere (Preferred): For more advanced video editing and production workflows.

• Adobe InDesign (Preferred): For print design or layout-intensive projects, though less critical for purely digital performance assets.

📝 Enhancement Note: The technology stack clearly emphasizes the fusion of traditional design tools with cutting-edge AI generative platforms. Proficiency in prompt engineering and understanding how to integrate these tools into a performance-driven workflow is paramount.

👥 Team Culture & Values

Operations Values:

• Customer Value Focus: A commitment to creating valuable, safe, pleasant, and efficient experiences for users through innovative design.

• Data-Driven Decision Making: Utilizing metrics and analytics to inform creative choices, optimize campaign performance, and drive business outcomes.

• Win-Win Collaboration: Fostering a team environment where collective success is prioritized, achieved through open communication, candor, and excellent execution.

• Integrity: Upholding high ethical standards in all work, ensuring sincerity, honesty, and respect in interactions.

• Continuous Improvement: A mindset of always striving to do better, embracing challenges, learning from mistakes, and supporting mutual growth.

• Diversity and Inclusion: Valuing differences as strengths and promoting equal opportunities, respect, and a workplace free from discrimination for all.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, product, and potentially engineering teams to ensure creative aligns with broader business and user experience goals.

• Feedback-Driven Iteration: An open culture for constructive feedback is essential, allowing for continuous refinement of designs based on input from copywriters, campaign managers, and stakeholders.

• Knowledge Sharing: Encouraging the sharing of insights on AI tools, design trends, and performance best practices within the creative hub and broader teams.

📝 Enhancement Note: DiDi's stated values are critical for understanding the team's operational ethos. A candidate should be prepared to demonstrate how they embody these values, particularly data-driven decision-making and collaborative problem-solving, in their approach to creative operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast pace of AI development and integrating new tools and techniques effectively into established workflows.

• Balancing AI Efficiency with Brand Integrity: Ensuring that the scale and speed offered by AI do not compromise the unique brand voice and aesthetic quality of 99Pay.

• Performance Optimization Under Pressure: Continuously meeting demanding performance targets for campaigns in a competitive market.

• Cross-Cultural Creative Alignment: Collaborating effectively with global teams on design standards and brand consistency across different regions.

• Technical Complexity of AI Prompting: Mastering the nuances of prompt engineering to achieve precise and desired visual outcomes, which can be challenging and iterative.

Learning & Development Opportunities:

• AI Specialization Courses: Access to training and resources to deepen expertise in AI art generation, prompt engineering, and related technologies.

• Performance Marketing Workshops: Opportunities to learn advanced strategies in user acquisition, conversion optimization, and campaign analysis.

• Design Tool Proficiency: Further development in advanced features of Adobe Creative Suite, Figma, and other relevant design software.

• Mentorship Programs: Potential for mentorship from senior designers, creative leads, or operations managers within DiDi Global.

• Industry Conferences & Webinars: Participation in events focused on AI in design, creative technology, and performance marketing.

📝 Enhancement Note: This role presents a unique opportunity to be at the forefront of AI adoption in creative operations. The challenges are significant but offer substantial growth potential for individuals eager to innovate and lead in this emerging field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for integrating Generative AI into a typical creative workflow for performance marketing campaigns. How do you ensure brand consistency and quality?"

• "Walk us through a campaign where your creative design directly contributed to a significant performance improvement. What was your role, what data did you use, and what were the results?"

Company & Culture Questions:

• "How do you see AI impacting the future of creative design in the mobility and fintech sectors?"

• "Describe a time you had to collaborate with a global team with different perspectives. How did you navigate that and achieve a successful outcome?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly outline the problem, your solution (emphasizing AI usage), the process, and the quantifiable results.

• Highlight AI Impact: Be ready to show specific examples of your prompt engineering process and how AI accelerated or enhanced your creative output.

• Focus on Performance Metrics: Clearly articulate the KPIs your creative work influenced and present data to support your claims.

• Be Ready for Technical Deep-Dives: Prepare to discuss the technical aspects of your workflow and the tools you used in detail.

📝 Enhancement Note: Prepare to articulate your understanding of how creative design directly drives business metrics, especially within the context of AI-powered campaigns. Your ability to demonstrate a data-driven and collaborative approach will be key.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application: Utilize the provided link on DiDi Global's careers portal.

• Tailor your Resume: Highlight your experience with Generative AI tools, prompt engineering, Adobe Creative Suite, and performance-driven design. Quantify achievements wherever possible.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of AI-integrated designs, performance-focused campaigns, and in-app creative work. Include case studies with measurable results.

• Prepare Your Interview Narrative: Practice articulating your creative process, AI implementation strategies, and how you measure design's impact on business objectives.

• Research DiDi Global & 99Pay: Understand their mission, services, and recent campaigns to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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