AI Content Creator & E-Commerce Brand Designer (m,w,d)

📍 Job Overview

Job Title: AI Content Creator & E-Commerce Brand Designer (m,w,d)

Company: Mijuwi GmbH

Location: Hamburg, Germany

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: October 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development of compelling visual brand narratives and product imagery utilizing advanced generative AI tools and professional design software.

• Drive the creation of engaging video content for social media and digital advertising campaigns, focusing on impactful storytelling and visual appeal.

• Optimize e-commerce storefronts and landing pages with visually informative graphics and persuasive design elements to enhance conversion rates.

• Streamline creative production workflows through the exploration and integration of new AI technologies and automation solutions.

• Collaborate cross-functionally to ensure visual content aligns with brand strategy, marketing objectives, and e-commerce performance goals.

📝 Enhancement Note: While this role is primarily creative, the emphasis on e-commerce design, performance marketing, and workflow automation suggests a strong connection to operations. The "AI Content Creator" aspect implies a need for process-oriented thinking in prompt engineering and asset generation, aligning with operational efficiency goals.

📈 Primary Responsibilities

• Design and produce innovative product visuals, lifestyle imagery, and comprehensive brand assets using generative AI platforms such as Midjourney, Flux, and Canva.

• Develop and edit short-form video content for social media platforms and paid advertising, including crafting precise prompts for motion, lighting, and perspective.

• Execute professional image manipulation, including compositing, retouching, background removal (freisteller), and upscaling using Adobe Photoshop.

• Create impactful infographics, e-commerce shop elements, landing page components, and A+ content designed to clearly communicate product information and drive purchasing decisions.

• Continuously research and test new AI tools and creative technologies to identify opportunities for production process optimization and automation.

• Collaborate closely with marketing and product teams to ensure all visual content is aligned with campaign objectives, brand guidelines, and performance metrics.

• Manage and organize digital assets, maintaining a structured library for easy retrieval and reuse across various channels.

• Contribute to the strategic development of visual content calendars and campaign planning from a design and AI-driven perspective.

📝 Enhancement Note: The responsibility of "Kreative Abläufe effizienter machen" (Making creative processes more efficient) and "denk bei Automationen und Schnittstellen mit" (thinking about automations and interfaces) directly points to operational responsibilities within the creative function. This involves process improvement, system integration considerations, and a focus on efficiency.

🎓 Skills & Qualifications

Education:

• A completed apprenticeship (Ausbildung) or degree in Graphic Design, Communication Design, Media Design, or a comparable qualification. Experience:

• Practical experience with generative image and video AI, demonstrating the ability to translate ideas into thoughtful prompts and consistent visual narratives.

• Proven experience in digital design, ideally within an e-commerce, performance marketing, or direct-to-consumer (DTC) brand context.

• A strong portfolio showcasing digital work, with a preference for AI-generated image or video projects, and the ability to articulate design decisions and prompt strategies. Required Skills:

• Proficiency in generative AI tools (e.g., Midjourney, Flux, Canva) for image and video creation.

• Advanced skills in Adobe Photoshop for compositing, retouching, and asset preparation.

• Expertise in video editing software, specifically Adobe Premiere Pro and CapCut Pro.

• Strong command of Figma for design elements, infographics, and UI components.

• Excellent eye for composition, material rendering, lighting, and overall aesthetic principles, with an understanding of e-commerce design goals.

• Ability to develop clear and effective prompts for AI-driven content generation.

• Structured, independent work style with the capacity to remain focused and solution-oriented under tight production deadlines.

• Familiarity with performance marketing principles and how design impacts conversion rates. Preferred Skills:

• Basic programming knowledge in HTML, CSS, JavaScript, or Python.

• Experience with A+ content creation for online marketplaces.

• Understanding of digital asset management (DAM) principles.

• Familiarity with CI/CD (Continuous Integration/Continuous Deployment) concepts as they apply to creative asset delivery.

📝 Enhancement Note: The mention of "messbare Ziele verfolgt" (pursues measurable goals) in relation to e-commerce design highlights the operational aspect of this role, requiring an understanding of how creative output impacts key business metrics. The preferred programming skills also indicate a potential for involvement in more technical, operations-aligned tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a range of digital design work, with a strong emphasis on AI-generated visuals and video projects.

• Demonstrations of how AI tools were leveraged to achieve specific creative outcomes, including detailed explanations of prompt engineering strategies.

• Examples of e-commerce design elements, such as product graphics, shop page layouts, and landing page components.

• Case studies or examples of how design decisions contributed to measurable goals, such as increased engagement or conversion rates.

• Visual assets that highlight proficiency in compositing, retouching, and upscaling. Process Documentation:

• Ability to articulate and document creative workflows, especially those involving AI generation and post-processing.

• Understanding of how to optimize production steps for efficiency and speed, particularly in fast-paced e-commerce environments.

• Familiarity with integrating creative assets into various digital platforms and understanding potential automation points within these processes.

• Experience in collaborating with technical teams to ensure smooth asset delivery and integration.

📝 Enhancement Note: The requirement for a portfolio that explains "Entscheidungen und Prompts" (decisions and prompts) and showcases "KI-gestützten Bild- oder Videoprojekten" (AI-supported image or video projects) directly implies a need to document and demonstrate the process by which these assets are created, a core tenet of operations.

💵 Compensation & Benefits

Salary Range:

• €36,000 - €48,000 per year. This range is competitive for a mid-level AI Content Creator and E-Commerce Brand Designer in Hamburg, Germany, considering the company's focus on innovative digital marketing and e-commerce growth. The salary reflects the blend of creative expertise, technical AI skills, and operational understanding of performance-driven design. Benefits:

• Company phone and laptop provided for work purposes.

• Complimentary snacks and beverages available in the office.

• Flexible working hours to support work-life balance.

• Subsidies for public transportation to aid commuting.

• Support for professional development and continued education.

• Paid sick leave to ensure employee well-being.

• Generous 28 days of annual leave per year. Working Hours:

• Standard full-time position, typically around 40 hours per week. The role offers flexible working hours, allowing for adaptation to project needs and personal scheduling while ensuring operational coverage.

📝 Enhancement Note: The salary range is based on available market data for similar roles in Hamburg, Germany. The stated benefits are directly extracted from the job description and presented with context relevant to operations professionals who value stability and work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically, innovative beverage solutions - mini syrups). Mijuwi is positioned as a "First Mover" in its niche, indicating a culture of innovation and pioneering spirit.

Company Size: Mijuwi GmbH is likely a small to medium-sized enterprise (SME), given the scope of the role and typical startup/growth-stage company structures. This often means a dynamic, hands-on environment with opportunities for broad impact.

Founded: The founding date is not explicitly provided, but the description of Mijuwi as a "First Mover" suggests a relatively recent establishment or a significant pivot towards innovation in the mini-sirup segment.

Team Structure:

• The role likely sits within the marketing or e-commerce department, reporting to a Marketing Manager, Head of E-commerce, or Creative Lead.

• Collaboration will be essential with product development, sales, and potentially IT/operations teams to ensure seamless integration of visual assets and campaign execution.

• The team is likely agile and collaborative, with a focus on rapid iteration and data-informed decision-making. Methodology:

• Data-driven approach to design, where visual content is created with measurable e-commerce goals in mind.

• Agile and iterative content creation process, leveraging AI for speed and efficiency.

• Emphasis on continuous learning and adoption of new technologies, particularly in the AI space.

• Cross-functional collaboration to ensure alignment on brand messaging and campaign performance.

Company Website: https://mijuwi.com

📝 Enhancement Note: The company's "First Mover" status and focus on "new ideas" suggest a culture that embraces experimentation, which is crucial for AI-driven roles. The operational implication is a need for adaptable processes and a willingness to integrate novel tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist, bridging creative execution with performance-oriented design and an emerging focus on AI-driven operational efficiency. It requires a blend of artistic skill and a pragmatic understanding of e-commerce objectives.

Reporting Structure: The role likely reports to a Marketing Lead, E-commerce Manager, or a Senior Creative role. Close collaboration with performance marketing and potentially product teams is expected.

Operations Impact: The designer's work directly impacts key operational metrics such as website conversion rates, customer engagement on social media, and the efficiency of content production pipelines. By creating compelling visuals and optimizing design elements, they contribute directly to revenue generation and brand perception.

Growth Opportunities:

• Specialization in AI & Design: Deepen expertise in prompt engineering, AI model fine-tuning for brand-specific outputs, and advanced AI-driven design workflows.

• E-commerce Strategy: Grow into a more strategic role, influencing visual merchandising, landing page optimization, and overall e-commerce user experience based on data insights.

• Creative Leadership: Progress to a Senior Designer or Creative Lead position, managing junior team members and overseeing larger visual campaigns and brand initiatives.

• Process Optimization: Take on responsibilities for improving creative operations, implementing new tools, and automating parts of the design and content creation pipeline.

📝 Enhancement Note: The emphasis on "Kreative Abläufe effizienter machen" and "Automationen und Schnittstellen" indicates a clear path for growth into roles with greater operational oversight within the creative function, moving beyond pure execution to process improvement and strategic implementation.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical office presence in Hamburg. This suggests a traditional office environment conducive to in-person collaboration and team interaction.

Office Location(s): Hamburg, Germany. This vibrant city offers a strong professional ecosystem and quality of life.

Workspace Context:

• A collaborative workspace where team members can interact, brainstorm, and share ideas effectively.

• Access to necessary hardware, including a company laptop and phone, and potentially specialized equipment for creative work.

• An environment that encourages experimentation with new technologies, particularly AI tools, fostering a culture of innovation.

• Opportunities for hands-on involvement in real-world e-commerce projects, providing practical experience and immediate impact. Work Schedule:

• Full-time, with flexible working hours. This allows for a degree of autonomy in managing the workday, balancing project deadlines with personal needs, while ensuring consistent operational presence and availability for team collaboration.

📝 Enhancement Note: The "on-site" nature of the role, combined with flexible hours, suggests a model where team collaboration and in-person synergy are valued, but individual autonomy in managing time is also respected. This is a common operational balance in modern creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and online portfolio to assess alignment with required skills, experience, and AI proficiency.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, detailing their design process, strategic thinking, and specific examples of AI tool usage and its impact. Be prepared to discuss prompt engineering strategies and how design decisions align with e-commerce objectives.

• Technical/Creative Assessment: A practical exercise may be given, such as creating a specific visual asset using AI tools or demonstrating Photoshop/Figma skills, potentially under timed conditions.

• Cultural Fit Interview: Discussion with team members or hiring managers to assess collaboration style, problem-solving approach, and enthusiasm for Mijuwi's brand and mission.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase projects where generative AI was used, explaining the prompts, the iterative process, and the final outcomes.

• Demonstrate E-commerce Acumen: Include examples of designs that have demonstrably supported conversion, engagement, or other key e-commerce metrics.

• Showcase Technical Skills: Ensure your portfolio includes examples of advanced Photoshop compositing, retouching, and Figma-based designs.

• Explain Your Process: Be ready to articulate your workflow from brief to final asset, detailing how you approach problem-solving and leverage tools for efficiency.

• Quantify Impact: Whenever possible, provide metrics or specific business objectives that your designs helped achieve.

Challenge Preparation:

• Familiarize yourself with Mijuwi's current product visuals and marketing materials to understand their brand aesthetic.

• Practice crafting effective prompts for various AI image and video generation tools.

• Refresh your skills in Photoshop, Premiere Pro, and Figma, focusing on speed and efficiency.

• Prepare to discuss how you would approach creating visual assets for a specific Mijuwi product or campaign.

• Think about how you would contribute to optimizing creative production workflows using AI and automation.

📝 Enhancement Note: The emphasis on explaining "Entscheidungen und Prompts" and showcasing AI-supported projects in the portfolio review is critical. This goes beyond just showing the final product; it requires demonstrating the operational thinking behind the creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Midjourney, Flux, Canva (for AI-assisted content creation).

• Professional Design Software: Adobe Photoshop (advanced compositing, retouching, upscaling), Adobe Premiere Pro (video editing), CapCut Pro (video editing).

• UI/UX & Graphic Design Tools: Figma (infographics, shop elements, landing page components).

Analytics & Reporting:

• While not explicitly mentioned, familiarity with e-commerce analytics platforms (e.g., Google Analytics, Shopify analytics) and performance marketing metrics will be beneficial for understanding design impact. CRM & Automation:

• No specific CRM or automation tools are listed for this role, but an understanding of how creative assets are integrated into e-commerce platforms and marketing automation workflows is valuable. Experience with Digital Asset Management (DAM) systems would be a plus. Potential Additional Tools:

• Basic understanding or willingness to learn about HTML, CSS, JavaScript, or Python for potential integration or workflow enhancement.

📝 Enhancement Note: The explicit mention of specific AI tools (Midjourney, Flux) and professional design software (Photoshop, Premiere Pro, Figma) is crucial. This highlights the technical proficiency required and the operational need to integrate these tools into efficient content creation pipelines.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong drive to explore and adopt new technologies, particularly in the AI space, to push creative boundaries and improve production processes.

• Performance-Oriented: A focus on creating visual content that not only looks good but also drives measurable results in e-commerce and marketing efforts.

• Efficiency & Automation: A commitment to streamlining creative workflows, identifying opportunities for automation, and making production processes more efficient.

• Collaboration: A belief in working closely with cross-functional teams to achieve shared goals and ensure brand consistency.

• Quality & Craftsmanship: A dedication to producing high-quality visual assets that reflect positively on the Mijuwi brand.

Collaboration Style:

• Cross-functional Integration: Active engagement with marketing, e-commerce, and product teams to ensure visual content aligns with strategic objectives.

• Feedback-Driven: Openness to constructive criticism and iterative improvements based on team input and performance data.

• Agile Workflow: Adaptability to fast-paced project cycles, with a focus on quick turnarounds and continuous improvement of creative processes.

• Knowledge Sharing: Willingness to share insights on AI tools, design techniques, and workflow optimizations with team members.

📝 Enhancement Note: The values emphasizing "efficiency," "automation," and "performance-oriented" directly align with the operational aspects of this role. The collaboration style indicates a need for strong communication and process integration skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in generative AI tools and techniques to maintain a competitive edge.

• Balancing Creativity and Performance: Effectively merging artistic vision with the data-driven demands of e-commerce and performance marketing.

• Prompt Engineering Nuances: Mastering the art of crafting precise prompts to achieve desired visual outcomes consistently and efficiently.

• Integration of AI into Workflows: Seamlessly incorporating AI-generated assets into existing design processes and ensuring compatibility with other tools.

• Measuring AI Impact: Developing methods to quantify the effectiveness and ROI of AI-driven content creation.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to deepen expertise in specific generative AI platforms and explore emerging AI technologies.

• E-commerce Design Best Practices: Workshops and resources focused on optimizing designs for conversion, user experience, and brand engagement in online retail.

• Performance Marketing Integration: Learning how creative assets directly influence campaign performance and developing skills in A/B testing visual elements.

• Workflow Automation Techniques: Exploring and implementing automation solutions to enhance the efficiency of creative production pipelines.

• Cross-functional Skill Development: Gaining exposure to marketing strategy, product development, and e-commerce operations to foster a holistic understanding of the business.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of AI in creative fields, requiring continuous learning and adaptation, which are core operational principles. The focus on "workflow automation" and "measuring AI impact" directly relates to operational efficiency and effectiveness.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a consistent visual identity for our mini-syrup products using generative AI, ensuring brand alignment across different platforms?" (Focus on process, AI tool selection, and brand consistency).

• "Describe a time you used design to directly impact a business metric like conversion rate or engagement. What was your process, and what were the results?" (Focus on data-driven design and quantifiable impact).

• "How do you stay updated with the latest advancements in AI and design technology, and how would you integrate new tools into our existing creative workflow?" (Focus on continuous learning and operational efficiency). Company & Culture Questions:

• "What excites you about Mijuwi's product and our position as a 'First Mover' in the market?" (Demonstrate research and genuine interest).

• "How do you envision your role contributing to our e-commerce growth and brand building efforts?" (Connect your skills to business objectives).

• "Describe your ideal collaborative environment and how you handle feedback on your creative work." (Showcase teamwork and adaptability). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., AI imagery, e-commerce design, video editing) or by campaign. For each project, clearly state the objective, your role, the tools used (especially AI), your process (including prompt examples), and the outcome/impact.

• AI Focus: Dedicate specific sections or highlight projects that demonstrate your mastery of generative AI. Be prepared to discuss the nuances of prompt engineering and how you iterate to achieve desired results.

• E-commerce Relevance: Emphasize designs that were created with e-commerce goals in mind. If possible, include metrics or discuss how the design would contribute to conversion or user engagement.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant and impactful pieces. Tailor your presentation to the specific requirements of the Mijuwi role.

• Interactive Elements: If possible, include interactive elements or short video demonstrations within your portfolio to showcase dynamic content and your technical skills.

📝 Enhancement Note: The suggested questions focus on strategy, process, and impact, aligning with the operational requirements of the role. The portfolio presentation advice emphasizes demonstrating not just creative output but also the strategic and process-driven thinking behind it.

📌 Application Steps

To apply for this AI Content Creator & E-Commerce Brand Designer position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select your strongest AI-generated visuals, e-commerce design examples, and video editing projects. For each piece, clearly articulate the problem, your solution using specific tools (especially AI), your process (including prompt examples), and any measurable impact.

• Optimize Your Resume: Highlight keywords from the job description such as "Generative AI," "Midjourney," "Photoshop," "Figma," "E-commerce Design," "Prompt Engineering," and "Video Editing." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your AI methodologies and how your designs contribute to e-commerce objectives. Be ready to discuss your creative process and problem-solving approach.

• Research Mijuwi: Understand their product, brand aesthetic, and market position. Think about how your skills can directly contribute to their growth and how you might optimize their current visual strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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