AEM - UI EDS - Consultant

📍 Job Overview

Job Title: AEM - UI EDS - Consultant

Company: MAP (WPP Enterprise Solutions)

Location: New Delhi, India

Job Type: Full-Time

Category: Technology / Digital Transformation / Front-End Development

Date Posted: August 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for designing, building, and operating growth systems, with a specific focus on the user interface (UI) and enhanced digital experiences (EDS) within the Adobe Experience Manager (AEM) platform.

• The position involves translating complex business requirements into actionable technical specifications, ensuring seamless integration of front-end development with content management systems.

• A core aspect of this role is championing design systems, style guides, and pattern libraries to ensure consistency, scalability, and maintainability of user interfaces across various client projects.

• Success in this role requires a deep understanding of modern front-end development paradigms, particularly JAM stack architectures, and a commitment to optimizing web performance and core web vitals.

📝 Enhancement Note: While the title mentions "Consultant," the detailed technical requirements and focus on specific front-end technologies suggest a hands-on implementation and development role within a consulting framework, rather than purely strategic advisory. The emphasis on AEM and UI/EDS points towards a specialized digital experience development function.

📈 Primary Responsibilities

• Translate business requirements into detailed technical specifications and functional requirements for AEM implementations, ensuring clarity for development teams.

• Design and develop responsive, mobile-first user interfaces using HTML5, CSS3, and modern JavaScript (ES6+), adhering to best practices and performance optimization techniques.

• Implement and manage design systems, style guides, and pattern libraries within AEM to ensure brand consistency and efficient content authoring across client projects.

• Collaborate with content authors to ensure the usability and intuitiveness of CMS templates and content management workflows within AEM.

• Leverage expertise in front-end development, including JAM stack architectures, to build high-performance, scalable digital experiences.

• Ensure compliance with Web Accessibility (WCAG) guidelines and optimize user experiences for all users.

• Conduct performance benchmarking and optimization using browser developer tools to enhance core web vitals and overall site speed.

• Work with RESTful and GraphQL APIs to integrate front-end experiences with backend systems and services.

• Familiarize with modern front-end build pipelines and tools (e.g., Babel, Webpack, NPM) and code versioning tools (e.g., Git).

📝 Enhancement Note: The responsibilities are heavily geared towards hands-on front-end development and CMS integration, specifically within the Adobe Experience Manager ecosystem. The "Consultant" aspect likely refers to client-facing interaction and problem-solving within a project team.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Digital Design, Information Technology, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in front-end development, with a focus on UI/UX implementation and CMS integration.

• Proven experience in translating business requirements into technical solutions, demonstrating a strong understanding of the software development lifecycle. Required Skills:

• Expertise in responsive design and mobile-first application design principles.

• Proficiency in Adobe XD, or alternative design tools such as Sketch or Figma, for UI prototyping and asset creation.

• Deep understanding and practical application of Design Systems, Style Guides, and Pattern Libraries.

• Strong expertise in front-end development, with a focus on JAM stack architectures.

• In-depth knowledge of HTML5 and CSS3, with a preference for BEM methodology.

• Strong proficiency in JavaScript (ES6+), including DOM manipulation and object model understanding.

• Familiarity with RESTful and GraphQL APIs for data integration.

• Understanding of Web Accessibility (WCAG) guidelines and implementation.

• Proficiency with code versioning tools, such as Git.

• Deep understanding of web performance optimization techniques and core web vitals.

• Experience with browser developer tools for performance analysis and debugging. Preferred Skills:

• Experience with Atomic Design paradigm.

• Familiarity with modern front-end build pipelines and tools (e.g., Babel, Webpack, NPM).

• Understanding of Micro Front End concepts and Headless CMS implementation.

• Functional knowledge of any Content Management System (CMS), particularly template editor and content author roles.

📝 Enhancement Note: The emphasis on specific technologies like AEM, JAM stack, and advanced JavaScript, coupled with the 2-5 year experience range, positions this as a mid-level, technically proficient role. The "Consultant" title implies client interaction and problem-solving skills are also valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate successful implementation of responsive and mobile-first UI designs across various devices and screen sizes.

• Showcase examples of design systems, style guides, or pattern libraries that have been developed and implemented in real-world projects, highlighting consistency and scalability.

• Include case studies of front-end development projects, preferably involving CMS integration (especially AEM if possible), detailing the technical challenges and solutions.

• Provide evidence of optimizing web performance, with clear metrics on improvements to core web vitals, page load times, or other performance indicators.

• Present examples of content authoring interfaces or workflows you've designed or improved for usability within a CMS context. Process Documentation:

• Document the process of translating business requirements into technical UI/UX specifications for AEM or similar platforms.

• Illustrate your approach to building and maintaining design systems, including version control, documentation, and developer adoption strategies.

• Outline your methodology for performance testing, analysis, and optimization of front-end code and assets.

• Detail your experience with collaborative development workflows, including Git branching strategies, code reviews, and CI/CD pipeline integration for front-end assets.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to assess practical application of technical skills, design system thinking, and performance optimization capabilities. Candidates should prepare to walk through their projects, explaining their role, challenges, and outcomes.

💵 Compensation & Benefits

Salary Range:

• For a mid-level UI/EDS Consultant with 2-5 years of experience in New Delhi, India, a competitive salary range would typically fall between ₹8,00,000 to ₹15,00,000 per annum. This estimate is based on industry benchmarks for specialized front-end development roles within technology consulting firms in India, considering the cost of living and demand for these skills. Benefits:

• Opportunity to work with leading global brands and cutting-edge technologies.

• Prioritized career development and continuous skill growth opportunities.

• Empowerment to make a difference and contribute to impactful client transformations.

• A supportive and inclusive work environment that respects individual contributions.

• Access to WPP's extensive network and resources. Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. Flexibility may be offered, but core business hours will require availability for team collaboration and client meetings, especially given the on-site nature of the role.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in New Delhi, India, as specific company compensation details are not provided. The provided benefits align with typical offerings for professional services and technology consulting roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting / Digital Transformation / Marketing Services (part of WPP)

Company Size: Over 12,000 employees globally (MAP | WPP Enterprise Solutions), with VML MAP alone being 1000+ specialists.

Founded: WPP was founded in 1982, with MAP and VML operating as key divisions, bringing decades of experience in marketing, technology, and enterprise solutions.

Team Structure:

• The role is within MAP | WPP Enterprise Solutions, a specialized unit focused on growth systems and marketing modernization. The candidate will likely be part of a project-based team comprising consultants, engineers, designers, and strategists.

• Reporting structure will likely involve a Team Lead or Project Manager, with close collaboration across cross-functional teams (e.g., strategy, CRM, CX, commerce).

• Collaboration is expected to be highly cross-functional, working with client-side stakeholders and internal WPP/VML teams to deliver integrated solutions. Methodology:

• MAP | WPP Enterprise Solutions focuses on business transformation and marketing modernization, connecting strategy directly to execution, often leveraging AI and best-in-class technology partners.

• Operations involve designing, building, and operating growth systems, emphasizing data-driven insights and efficient processes.

• The approach emphasizes working with leading partners like Adobe, AWS, Salesforce, and others to deliver tailored growth solutions.

Company Website: wt-map.com

📝 Enhancement Note: The company operates within the broader WPP ecosystem, a global leader in marketing and communications. MAP | WPP Enterprise Solutions specifically focuses on the technology and platform aspects of growth, positioning this role at the intersection of digital experience, front-end development, and enterprise solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Consultant" in UI EDS. It signifies a step beyond junior development, requiring independent problem-solving, client interaction, and ownership of specific deliverables within a project. The "Consultant" title implies an expectation of providing expert advice and solutions within their domain.

Reporting Structure: The role likely reports to a Senior Consultant, Project Manager, or Practice Lead within the MAP | WPP Enterprise Solutions team. Collaboration will be extensive with other technical specialists, strategists, and client teams.

Operations Impact: The impact of this role is directly tied to enhancing client customer experiences through well-designed and high-performing digital interfaces. This contributes to client growth by improving user engagement, conversion rates, and brand perception. The work directly supports marketing modernization and the operationalization of digital strategies.

Growth Opportunities:

• Specialization: Deepen expertise in AEM, JAM stack, design systems, and web performance optimization, potentially leading to Senior UI/EDS Consultant or Architect roles.

• Leadership: Progress into roles with team leadership responsibilities, managing junior developers and overseeing project deliverables.

• Cross-functional Learning: Gain exposure to other areas of enterprise solutions, such as CRM, CX, commerce, and data analytics, broadening skill sets for more comprehensive consulting roles.

• Client Engagement: Develop strong client-facing and stakeholder management skills, enabling advancement into client account management or strategic consulting positions.

📝 Enhancement Note: The "Consultant" title, coupled with the mid-level experience requirement, suggests a trajectory towards greater responsibility in client engagement and technical leadership within digital experience projects.

🌐 Work Environment

Office Type: This role is based on-site in New Delhi, India, indicating a traditional office environment designed to foster collaboration and teamwork.

Office Location(s): New Delhi, India. Specific office details would be provided upon application.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with fellow developers, designers, strategists, and project managers.

• Access to necessary development tools, design software, and potentially specialized AEM environments will be provided.

• Opportunities for team-based problem-solving, knowledge sharing sessions, and cross-functional ideation are likely to be integral to the work environment.

Work Schedule: The standard 40-hour work week applies, with potential for occasional extended hours to meet project deadlines. The on-site nature requires adherence to typical office operating hours.

📝 Enhancement Note: The on-site requirement emphasizes a traditional team-based work environment, which can be beneficial for rapid learning, mentorship, and collaborative problem-solving, particularly for a role involving complex technology stacks and client-facing responsibilities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will assess your resume and initial application for alignment with core requirements.

• Technical Interview: Expect a technical deep dive focusing on your front-end development skills (HTML, CSS, JavaScript), AEM knowledge, design systems, and performance optimization. This may include coding challenges or live coding exercises.

• Portfolio Review: You will be asked to present and discuss your portfolio, explaining your contributions, technical approaches, design decisions, and the impact of your work. Be prepared to articulate challenges and solutions.

• Behavioral/Situational Interview: Questions will assess your problem-solving abilities, teamwork, communication skills, and how you align with the company's values (Heart, Brains, Courage). You may be asked to describe how you've handled specific client or project scenarios.

• Final Interview: Potentially with senior leadership or a hiring manager, focusing on overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Curate your portfolio to highlight projects demonstrating AEM implementation (if possible), responsive design, design system application, and performance optimization.

• For each project, clearly articulate your specific role and contributions, the business problem addressed, the technical solutions implemented, and quantifiable results (e.g., performance improvements, usability enhancements).

• Be ready to discuss your process for translating requirements into technical designs and how you ensure usability for content authors.

• Prepare to discuss your understanding of web accessibility (WCAG) and how you integrate it into your development workflow.

• Use clear, concise language and visual aids where appropriate to explain complex technical concepts. Challenge Preparation:

• Anticipate technical challenges that may involve coding exercises related to HTML, CSS, JavaScript, or responsive design implementation.

• Be prepared for scenario-based questions asking how you would approach specific UI/EDS challenges within an AEM context, such as improving performance, implementing a new component within a design system, or ensuring accessibility compliance.

• Practice articulating your thought process clearly and methodically, as interviewers will want to understand your problem-solving approach.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates should proactively select and prepare to present their strongest, most relevant work, showcasing practical application of the required technical and design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Manager (AEM): Core platform for content management and digital experiences. Familiarity with AEM components, templates, and authoring interfaces is essential.

• Front-End Development Environments: Local development setups including Node.js, NPM, and package managers.

• Code Editors: VS Code, Sublime Text, or similar IDEs.

• Design Tools: Adobe XD (primary), Sketch, Figma for UI design, prototyping, and asset creation.

Analytics & Reporting:

• Browser Developer Tools: Chrome DevTools, Firefox Developer Tools for debugging, performance profiling, and network analysis.

• Web Performance Tools: Google PageSpeed Insights, GTmetrix, WebPageTest for benchmarking and analysis.

• Analytics Platforms: Google Analytics, Adobe Analytics (familiarity expected).

CRM & Automation:

• Version Control: Git, GitHub, GitLab, or Bitbucket for code repository management.

• Build Tools: Webpack, Babel, Gulp, Grunt for front-end build pipelines.

• APIs: Experience with RESTful and GraphQL APIs for data fetching and integration.

• Micro Front Ends / Headless: Understanding of these architectural concepts is a plus.

📝 Enhancement Note: Proficiency with the Adobe Experience Manager (AEM) platform is a key differentiator. While not explicitly stated as a requirement, candidates with AEM-specific front-end development experience will have a significant advantage. The role also demands strong command over modern front-end technologies and performance optimization tools.

👥 Team Culture & Values

Operations Values:

• Heart: Fostering empathy and trust, leading to genuine connections and human-centric work. This translates to collaborative problem-solving and understanding client needs from a human perspective.

• Brains: Valuing relentless curiosity and collaborative intelligence to solve complex challenges. This means a proactive approach to learning, innovative thinking, and a data-driven mindset in development.

• Courage: Inspiring individuals to speak up, embrace experimentation, and advocate for bold solutions. This encourages taking initiative, proposing improvements, and not shying away from challenging the status quo with well-reasoned arguments.

• Impact-Driven: Focus on delivering tangible results and driving growth for clients through effective digital transformation.

Collaboration Style:

• Cross-functional Integration: Close collaboration with strategists, CRM/CX experts, and other WPP/VML teams to ensure cohesive digital solutions.

• Process Review Culture: Openness to feedback, iterative development, and continuous improvement of workflows and technical solutions.

• Knowledge Sharing: Encouraging sharing of best practices, technical insights, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: The company's core values – Heart, Brains, and Courage – are central to its culture. Candidates should be prepared to demonstrate how they embody these values in their work, particularly in how they approach problem-solving, collaboration, and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Client Requirements: Navigating diverse and often demanding client needs, translating them into technically feasible and aesthetically pleasing UI/EDS solutions within AEM.

• Performance Optimization: Continuously balancing feature richness with optimal web performance, especially across various devices and network conditions.

• Design System Adoption: Ensuring consistent and effective adoption of design systems and style guides across multiple projects and teams.

• Evolving Technologies: Keeping pace with rapid advancements in front-end technologies, design tools, and CMS capabilities, including AI integrations.

Learning & Development Opportunities:

• AEM Specialization: Opportunities to gain deeper expertise in AEM development, certification, and advanced features.

• Front-End Mastery: Access to training and projects that hone skills in modern JavaScript frameworks, JAM stack, and performance engineering.

• Design System Expertise: Developing skills in creating, managing, and scaling robust design systems for enterprise-level applications.

• Industry Conferences & Certifications: Support for attending relevant industry events and pursuing certifications in Adobe technologies, front-end development, or accessibility.

• Mentorship: Guidance from experienced consultants and architects within MAP | WPP Enterprise Solutions.

📝 Enhancement Note: This role offers a significant opportunity to grow within the specialized field of digital experience development, particularly within the Adobe ecosystem. The challenges are typical for a consulting environment focused on cutting-edge digital solutions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business requirement into a specific UI/EDS technical solution. What was your process, and what was the outcome?" (Focus on requirements analysis, technical design, and impact).

• "How do you approach building or contributing to a design system? What are the key components, and how do you ensure its adoption and consistency?" (Highlight understanding of scalability, maintainability, and collaboration).

• "Walk me through your process for optimizing a slow-loading web page. What tools do you use, and what are the most common performance bottlenecks you address?" (Demonstrate technical diagnostic skills and knowledge of core web vitals). Company & Culture Questions:

• "How do you embody the 'Brains' value at MAP | WPP Enterprise Solutions in your daily work?" (Relate to curiosity, problem-solving, and continuous learning).

• "Describe a situation where you had to demonstrate 'Courage' in a professional setting. What was the outcome?" (Focus on speaking up, taking initiative, or advocating for a solution).

• "How do you ensure 'Heart' in your interactions with colleagues and clients, especially when facing technical challenges?" (Emphasize empathy, collaboration, and understanding user needs). Portfolio Presentation Strategy:

• Select 2-3 projects that best showcase your AEM (if applicable), responsive design, design system, and performance optimization skills.

• For each project, prepare a narrative: Problem -> Your Role/Approach -> Solution -> Results/Impact.

• Be ready to discuss specific code snippets, design decisions, and the tools/technologies you employed.

• Clearly articulate how your work contributed to the client's business objectives and user experience.

• Prepare to answer questions about challenges encountered and how you overcame them.

📝 Enhancement Note: The interview process will likely be multi-faceted, assessing technical prowess, problem-solving ability, cultural fit, and practical application of skills through portfolio review. Candidates should prepare to articulate their contributions and methodologies clearly and concisely.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the greenhouse job board.

• Resume Optimization: Tailor your resume to highlight your experience with AEM, responsive design, design systems, JAM stack, JavaScript (ES6+), HTML5, CSS3, and web performance optimization. Quantify achievements wherever possible.

• Portfolio Preparation: Curate a strong portfolio that showcases your best work in UI/EDS implementation, ideally including AEM projects. Ensure clear documentation of your role, process, and impact for each piece.

• Technical Refresh: Brush up on core front-end technologies, common design patterns, performance optimization techniques, and accessibility standards (WCAG). Be ready for coding challenges.

• Company Research: Familiarize yourself with MAP | WPP Enterprise Solutions, its mission, clients, and the company's core values (Heart, Brains, Courage). Understand how your skills and experience align with their focus on growth systems and marketing modernization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.