Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Remote (Indonesia)

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: May 28, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-impact visual assets for digital and print advertising campaigns, directly contributing to crowdfunding and e-commerce success.

• Collaborate cross-functionally with marketing and advertising teams to translate campaign objectives and key messaging into compelling visual narratives.

• Leverage a data-driven approach to A/B test ad designs and iteratively improve campaign performance based on analytical insights.

• Maintain stringent brand consistency across all creative output while pushing innovative design boundaries to maximize ad engagement and conversion rates.

• Utilize a combination of industry-standard design software and emerging AI tools to optimize workflows and generate creative concepts efficiently.

📝 Enhancement Note: While the role title is "Ad Graphic Designer," the description emphasizes a strong connection to marketing objectives, data analysis, and performance metrics, indicating a role within or closely aligned with Marketing Operations, focusing on the execution of GTM strategies through creative assets. The emphasis on A/B testing and data-driven design suggests a need for a candidate who understands not just aesthetics but also campaign performance.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for a wide array of digital and print advertisements, including social media ads, display ads, email campaigns, and banners.

• Create ad designs that strictly adhere to brand guidelines and effectively resonate with target audiences, ensuring a consistent and compelling brand identity across all touchpoints.

• Optimize designs for multiple platforms and ad formats, considering user experience on both mobile and desktop to maximize ad performance and engagement metrics.

• Conduct thorough market research and stay abreast of current industry design trends and emerging technologies to incorporate fresh, effective, and competitive design elements into advertising efforts.

• Actively participate in brainstorming sessions, contributing creative ideas and strategic design recommendations to enhance the overall impact and effectiveness of advertising campaigns.

• Work collaboratively with the marketing team to design and execute A/B tests on ad creatives, interpreting campaign data and using insights to iterate and improve performance.

• Process and enhance raw model photos according to client-specific standards, ensuring high-quality visual output for promotional materials.

• Translate promotional creatives across international markets (DE/MX/UK/JA), ensuring balance, harmony, and cultural relevance in the designs.

• Manage multiple design projects concurrently in a fast-paced environment, ensuring timely delivery of high-quality, impactful creative assets.

• Perform ad hoc design tasks and support as assigned by management, demonstrating flexibility and adaptability in a dynamic agency setting.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who is not just aesthetically skilled but also strategically minded, focusing on performance metrics and adaptability. The inclusion of photo processing and creative translation for international markets adds a layer of complexity and global scope to the role.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a closely related field is considered a plus. However, exceptional candidates with a standout portfolio and equivalent hands-on experience will be strongly considered.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a specific and strong portfolio showcasing work in advertising and marketing materials.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.

• Proven ability to develop innovative and engaging visual concepts for digital advertising platforms (social media, display, email).

• Strong understanding of visual hierarchy, typography, color theory, and layout principles in advertising contexts.

• Experience in photo processing and enhancement, including retouching and color correction for marketing materials.

• Ability to interpret campaign objectives and translate them into effective visual designs that align with brand guidelines.

• Excellent time-management skills and the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Familiarity with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly) for concept generation, image enhancement, or workflow streamlining.

• Experience with Canva or other user-friendly design platforms for rapid asset creation.

• An analytical mindset with the ability to interpret campaign performance data (e.g., CTR, conversion rates) and translate insights into design improvements.

• Experience or comfort with localizing designs for international markets, including an understanding of multilingual typography and cultural nuances.

• Basic understanding of A/B testing principles as applied to creative assets.

• Experience in the crowdfunding or e-commerce industry.

📝 Enhancement Note: The emphasis on both traditional design software and AI tools, alongside an analytical mindset for data interpretation, highlights a forward-thinking approach to the role. The preference for international market experience and crowdfunding/e-commerce context suggests that candidates with a broader scope and industry exposure will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that prominently features a diverse range of advertising and marketing materials, demonstrating a strong understanding of campaign objectives and target audience engagement.

• Specific examples of digital ad creatives (social media ads, banners, display ads) with context on the campaign goals and target market.

• Case studies or examples of how design decisions contributed to measurable campaign performance improvements (e.g., increased click-through rates, better conversion metrics).

• Demonstrations of brand consistency across various campaign assets and platforms.

Process Documentation:

• Ability to articulate the design process from concept to final asset delivery, including ideation, iteration, feedback incorporation, and finalization stages.

• Documentation or explanation of how design choices were informed by market research, trend analysis, or A/B testing results.

• Examples of how designs were optimized for different platforms (e.g., mobile vs. desktop, various social media aspect ratios).

• Evidence of successful collaboration and communication throughout the design process, especially when working with cross-functional teams or clients.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills in a performance-driven marketing context. Candidates should be prepared to showcase not just aesthetic quality but also strategic thinking and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the location (Indonesia), experience level (2-4 years), and the fully remote nature of the role, a competitive salary range for an Ad Graphic Designer with these qualifications in Indonesia would typically fall between IDR 8,000,000 to IDR 15,000,000 per month. This estimate is based on research of similar roles in the Indonesian market, considering the cost of living and typical compensation for digital design professionals.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Flexible working hours, allowing for adaptation to personal schedules and peak productivity times.

• Opportunity for global impact, with designs visible across major international markets.

• Professional growth and development opportunities within a collaborative and innovative team environment.

• A culture that actively values creativity, precision, analytical thinking, and measurable results.

• Potential for involvement in cutting-edge AI design tools and methodologies.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. The company offers flexible working hours, allowing employees to manage their schedules effectively within this framework.

📝 Enhancement Note: The salary estimate is provided for the specified region and experience level, acknowledging the remote aspect. The benefits highlight key advantages for remote workers and ambitious designers, aligning with the company's growth-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: STERRY operates within the Growth Marketing Agency sector, specializing in driving success for crowdfunding and e-commerce clients. They position themselves as a high-performance partner, focused on generating significant trackable online revenue.

Company Size: With an estimated employee count likely in the range of 50-200, STERRY is a growing agency that offers a dynamic environment. This size often means that individuals can have a substantial impact and visibility, while still benefiting from established processes and a collaborative team structure.

Founded: Founded with a mission to "shatter limits, supercharge brands, and turn every click into cash," STERRY has a history of helping clients achieve substantial revenue milestones (over $100 million). This founding ethos suggests a culture driven by ambition, innovation, and a relentless focus on client ROI.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader marketing or creative team, potentially working alongside campaign managers, copywriters, and other designers.

• Reporting structure would likely be to a Creative Lead, Marketing Manager, or Head of Growth, who oversees campaign execution and performance.

Methodology:

• Data Analysis & Insights: A strong emphasis on using campaign data (performance metrics, A/B test results) to inform and iterate on design strategies.

• Workflow Planning & Optimization: Efficient processes for concept development, design execution, feedback loops, and asset delivery are crucial in an agency setting.

• Automation & Efficiency: The company values leveraging tools, including AI, to streamline workflows, enhance productivity, and accelerate creative output.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company culture is clearly defined as performance-driven, ambitious, and innovative, with a strong focus on client success and measurable results. The size suggests a balance between impact and structure, and the methodology highlights a data-informed and efficiency-focused approach to marketing and design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 2-4 years of dedicated experience. It's a hands-on creative role with a significant impact on campaign performance, bridging the gap between pure design and marketing analytics.

Reporting Structure: The Ad Graphic Designer will likely report to a Creative Director, Marketing Manager, or a similar lead role within the marketing or growth team. This structure provides guidance and oversight while allowing for significant autonomy in design execution.

Operations Impact: The designs produced by this role directly influence STERRY's ability to drive revenue for its clients. By creating high-performing ad creatives, the designer contributes to key performance indicators such as click-through rates (CTR), conversion rates, and overall campaign ROI. This makes the role critical to the agency's success and its clients' growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like motion graphics, UI/UX for ads, or advanced AI-assisted design workflows.

• Leadership Potential: Progress into a Senior Ad Graphic Designer role, mentoring junior designers, or potentially moving into a Creative Lead position overseeing specific client campaigns or design streams.

• Cross-Functional Development: Gain a deeper understanding of growth marketing strategies, campaign management, and data analytics, potentially leading to roles with more strategic involvement in campaign planning.

• Industry Exposure: Continuous exposure to diverse clients and industries within the crowdfunding and e-commerce space, broadening design experience and market understanding.

📝 Enhancement Note: The growth path emphasizes both specialization in design and broader involvement in marketing strategy, reflecting the company's performance-oriented culture. The impact of the role is directly tied to client revenue, making it a high-visibility position.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Employees work from their own chosen locations.

Office Location(s): While the role is remote, the company specifies a primary region for its remote workforce, indicating a focus on candidates located in Indonesia ("Asia/Makassar" timezone derived). This might be for regulatory, payroll, or team synchronization reasons.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture fosters collaboration through digital tools and communication channels, encouraging teamwork and idea sharing.

• Operations Tools and Technology: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and potentially AI design tools is expected. The company likely utilizes project management and communication platforms (e.g., Slack, Asana, Trello) to facilitate remote work.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and feedback exchanges are key to staying connected and aligned with the remote team.

Work Schedule: The position is full-time (approx. 40 hours/week) with flexible working hours. This allows for autonomy in managing one's workday, as long as responsibilities are met and collaboration with team members across different time zones is possible.

📝 Enhancement Note: The remote setup is a primary feature, with flexibility in hours. The mention of Indonesia as the primary remote location suggests a need for candidates familiar with that region's work context and potentially time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume, cover letter, and a portfolio link.

• Portfolio Review: Initial assessment of creative work, focusing on advertising relevance, quality, and demonstrated impact.

• Initial Screening Call: A brief discussion to assess cultural fit, motivation, and basic qualifications.

• Technical/Creative Interview: This may involve a design challenge or a deep dive into portfolio pieces, discussing design rationale, process, and problem-solving approaches. Expect questions about how you use data to inform design.

• Team/Hiring Manager Interview: Further discussion on collaboration, work style, and how you'd integrate into the remote team.

• Final Interview/Offer: Potentially with senior leadership, discussing overall fit and compensation.

Portfolio Review Tips:

• Curate for Relevance: Showcase your strongest advertising and marketing design examples. Prioritize work that demonstrates impact, not just aesthetics.

• Tell a Story: For each project, briefly explain the client's objective, your role, your creative process, the challenges faced, and the results achieved (e.g., "This ad increased CTR by 15%").

• Highlight Data-Driven Design: If possible, include examples where your design decisions were influenced by A/B testing or performance data, or where you helped analyze results to improve future designs.

• Showcase Tool Proficiency: Include examples that highlight your mastery of Adobe Creative Suite, Figma, and any AI tools you've used effectively.

• International Context: If you have examples of localized creatives or designs for international markets, feature them prominently.

Challenge Preparation:

• Design Challenge: Be prepared for a take-home assignment or a live design exercise. This might involve creating ad variations for a given campaign objective or refining existing creative based on feedback.

• Process Articulation: Practice explaining your design process clearly and concisely, from brief interpretation to final delivery.

• Data Interpretation: Be ready to discuss how you would approach analyzing campaign performance data to inform design iterations.

• AI Tool Integration: Consider how you would leverage AI tools to enhance your workflow or generate new creative concepts for a given brief.

📝 Enhancement Note: The interview process emphasizes a blend of creative skill assessment, strategic thinking (data-driven design), and cultural fit for a remote, performance-focused agency. The portfolio is paramount, and candidates must be ready to articulate the "why" and "how" behind their design choices, with a focus on measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop for image manipulation and retouching, Illustrator for vector graphics and logos, and InDesign for layout and print materials.

• Figma: A collaborative, cloud-based design tool increasingly used for UI/UX design, prototyping, and team collaboration on visual assets.

• Canva: A user-friendly graphic design platform for creating quick, accessible marketing materials and social media graphics.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but awareness of how ad creatives integrate into broader marketing automation workflows or CRM systems can be helpful context.

• AI-Powered Design Tools: Familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for concept generation, image creation, or enhancement is a preferred skill.

📝 Enhancement Note: The core technical requirements revolve around industry-standard design software. The inclusion of AI tools as a preferred skill indicates the company's forward-looking approach to design technology. An understanding of how creative performance is tracked is also valuable.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop novel and impactful visual solutions that push creative boundaries and capture attention.

• Precision & Detail: Meticulous attention to detail in design execution, ensuring brand consistency, technical accuracy, and high-quality output across all assets.

• Measurable Results: A commitment to designs that not only look good but also perform well, contributing directly to client revenue and campaign success metrics.

• Data-Driven Approach: Utilizing analytical insights and A/B testing results to inform design decisions and continuously optimize creative performance.

• Collaboration & Communication: Openness to feedback, active participation in team discussions, and effective communication within a remote team environment.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing, advertising, and account management teams to align creative output with strategic goals.

• Feedback Exchange: An open culture where constructive feedback is welcomed and used for iterative design improvements.

• Knowledge Sharing: Encouraging the sharing of design trends, tool tips, and best practices within the team to foster collective growth.

• Agile & Responsive: Ability to adapt quickly to changing campaign needs, market trends, and client feedback in a dynamic agency setting.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence and performance accountability. The values highlight a data-informed, collaborative, and result-oriented approach, essential for success in a growth marketing agency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually stunning and innovative designs that also meet strict performance metrics and client objectives.

• Rapid Iteration & Deadlines: Working in a fast-paced agency environment requires the ability to produce high-quality work quickly and adapt to frequent changes or new campaign briefs.

• International Market Nuances: Effectively localizing creative concepts and ensuring cultural relevance for diverse international markets (DE/MX/UK/JA) presents a significant challenge.

• Integrating AI Tools: Learning to effectively integrate AI-powered design tools into an existing workflow to enhance productivity and creativity while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, advanced photo manipulation, or specialized UI/UX for ad creatives.

• AI Tool Mastery: Becoming proficient in leveraging emerging AI design technologies to create more complex or innovative visuals.

• Growth Marketing Fundamentals: Gaining deeper insights into campaign strategy, performance analytics, and conversion rate optimization (CRO) through exposure to STERRY's core services.

• Cross-Cultural Design Acumen: Developing a strong understanding of visual communication strategies for global audiences.

📝 Enhancement Note: The challenges are directly tied to the agency's performance-driven nature and global reach. The growth opportunities focus on deepening design expertise, embracing new technologies, and understanding the broader marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing ad creatives from initial brief to final delivery, emphasizing how you ensure alignment with campaign objectives and brand guidelines." (Focus on workflow, research, and collaboration.)

• "How do you incorporate data and A/B testing insights into your design process to improve ad performance? Can you provide an example?" (Highlight analytical thinking and performance-driven design.)

• "Imagine you need to design a social media ad for a new e-commerce product targeting a specific demographic in Germany. What steps would you take, considering cultural nuances and platform best practices?" (Assess localization and strategic approach.)

Company & Culture Questions:

• "What attracts you to STERRY's mission of driving crowdfunding and e-commerce success, and how do you see your design skills contributing to that?" (Connect your aspirations to the company's goals.)

• "How do you handle constructive criticism or feedback on your designs, especially in a remote collaborative environment?" (Evaluate adaptability and teamwork.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest campaign performance examples first.

• Narrative: For each key project, prepare a concise story: the problem, your solution (design), and the outcome (results). Quantify impact wherever possible.

• Tool Showcase: Be ready to briefly explain which tools you used for specific projects and why. If you used AI tools, explain your process and the benefits.

• Interactive Elements: If presenting live, be prepared to navigate your portfolio smoothly and answer questions about specific design choices or processes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data literacy, and strong communication skills, all tailored to the demands of a remote, performance-oriented growth marketing agency.

📌 Application Steps

To apply for this Ad Graphic Designer position:

• Submit your application through the provided application link on STERRY's careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest advertising and marketing design work. Prioritize projects that demonstrate measurable impact, creative problem-solving, and successful execution for clients.

• Resume Optimization: Update your resume to clearly articulate your 2-4 years of relevant experience, emphasizing skills in Adobe Creative Suite, Figma, photo editing, and any experience with AI design tools or international market localization. Quantify achievements where possible.

• Cover Letter Crafting: Write a compelling cover letter that expresses your enthusiasm for STERRY's mission, your understanding of growth marketing, and how your creative skills can directly contribute to client success and revenue generation.

• Company Research: Familiarize yourself with STERRY's website, case studies, and client work to understand their approach to growth marketing and their brand aesthetic. Prepare to discuss how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.