Noogata

No-code AI data analytics

UX
Data Viz
Web Design
Mobile App

Summary

With the implementation of TDP’s carefully crafted UX strategies—and Noogata’s internal expertise about their product—customers now access, manage and interpret data faster and easier than ever before.

TDP helped Noogata improve user retention and increase productivity with UX that put customers in control

Before

After

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Founded in 2019, and winning over key investors like Team 8 and Skylake • 2 Rounds of $12M Seed Funding (as of March 2021) • Integrates with powerful platforms like Hubspot, Snowflake, Salesforce, Stripe, and many more

Customer Challenge

Interacting with complex data analytics gets overwhelmingly complicated—fast. While Noogata’s AI data tool was making their customers’ lives easier, the platform wasn’t user-focused. This meant that Noogata customers struggled with a confusing and cumbersome clickstream while trying to find the information they needed. Noogata’s original interface design was built by their internal dev team, but lacked any dedicated designers with specialization in functionality and interface.

Location
Plan
Turbo

Why TDP?

Big Health reached out to The Design Project because of our experience developing consumer-facing apps that prioritize an easy-to-use and engaging UX. With proven product design processes that put the human first, Big Health knew TDP could help them create a tool that compelled users to take control of their sleep health more consistently.