About the challenge
Altoida wanted to help their users learn about, and take care of, their minds. They offered a 10-minute assessment to test brain health, but users struggled to understand the exercises due unclear instructions. This caused abandonment rates to skyrocket. Our main goal was to simplify the process, so all users could understand how to use the product. And, also, increase user motivation and engagement through the assessment.
Location
Washington
Plan
Turbo