Altoida

Why TDP?

Altoida had an in-house design team, but desired guidance on improving the UX/UI of their product. They needed a reliable partner who listened to them—and that’s what we do best… We started (as with all projects) by studying Altoida from top to bottom, ensuring every step of the design process aligned with their branding guidelines and dev patterns. TDP’s designated designer then worked closely with Altoida’s in-house devs and designers to maintain consistency and efficiency.

• Simplification is key

  As with most things, simple is better. So we focused on eliminating as much friction and fluff as possible with improvements to the hierarchy of information and accessibility. This allowed Altoida to reduce user frustration and get straight to fun brain-measuring activities.

• Immerse ourselves in AR

  We listened and learned about Altoida’s team, allowing us to integrate our processes seamlessly into their workflow. This meant we could adapt our strategies, ensure consistent progress, and keep everything moving toward the same goal.

• Using proven processes that eliminate friction

  We never guess. We test and refine. That includes our own project management processes. Because our methods are honed from years of research and experimentation, TDP completed the finished project in just 1 month!