Unlimited Design Subscription vs. Hiring a Freelance Designer: Which One is Right for You?

Jul 18, 2023Eugenia Sorgetti

Design plays an integral role in today's fast-paced business environment. It serves as the visual voice of your brand and influences how your audience perceives your offerings. So, whether it's your logo, website, or marketing materials, quality design is essential. As businesses strive to meet their design needs, they often face the dilemma of choosing between an unlimited design subscription and hiring a freelance designer. Both have their merits and drawbacks, and the right choice largely depends on your specific requirements and circumstances. In this blog post, we will delve into the nuances of these options, highlighting their strengths, potential limitations, and scenarios where each shines brightest.

Unlimited Design Subscriptions or Hiring a Freelancer

Understanding Unlimited Design Subscriptions

An unlimited design subscription is a service that, for a flat monthly fee, provides access to a wide array of design services without limiting the number of requests you can make. This model is often backed by a team of diverse designers capable of catering to various design styles and formats.

Read more: Design Subscriptions: A Complete Guide

How it Works

When you subscribe to an unlimited design service, you enter into a retainer-like agreement where you pay a monthly fee in return for access to design services. You can typically submit as many design requests as you like, and the design team will work on them in a queue system.

Benefits of Using Unlimited Design Subscription

The primary advantage of an unlimited design subscription is cost-effectiveness. Since it's a fixed cost service, it allows for better budget control. Furthermore, with access to a team of designers, there's consistency in the style and quality of your designs. You also benefit from the broad range of expertise, allowing for versatility in your design outputs, from social media graphics to full-blown web design.

Potential Drawbacks

However, unlimited design subscriptions do have their limitations. They might lack a personal touch since you're not working directly with a single designer who knows your brand inside out. Communication may also be more generic and less frequent. Lastly, while many providers maintain high quality, the unlimited nature might lead to a compromise in design quality.

Exploring Freelance Designers

A freelance designer is an independent professional who offers their design expertise on a per-project basis. They usually work one-on-one with clients, tailoring their services to meet unique design requirements.

Freelance designer

How it Works

When hiring a freelance designer, you typically define the scope of the project, timeline, and compensation upfront. The freelancer then works on the project, often offering a more personalized and creative approach compared to conventional design agencies or subscriptions.

Benefits of Hiring a Freelance Designer

Hiring a freelancer comes with the benefit of personalized service, with the designer often devoting more time and energy into understanding your brand and specific needs. Direct communication means faster and more specific feedback. Moreover, freelancers tend to provide unique and creative designs as they bring their distinctive style to the project.

Potential Drawbacks

On the downside, hiring freelancers could be costly for ongoing design needs. Additionally, you might face inconsistency in design if you work with multiple freelancers. Also, you are largely dependent on one person’s skill set and availability.

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Factors to Consider in Choosing Between the Two

Budget Constraints

Budget plays a significant role in your decision. Unlimited design subscriptions might be more cost-effective for businesses with frequent design needs, while a freelancer could be a better fit for one-off projects.

Specific Design Needs

Consider the complexity and variety of your design needs. If you require various types of designs, a subscription might offer more diversity.

Level of Control and Communication Desired

For a more personal touch and direct feedback, you might prefer working with a freelance designer. But if you are okay with less interaction, a subscription could suffice.

Volume and Frequency of Design Tasks

If you have ongoing, high-volume design work, a subscription offers consistency. For sporadic design tasks, hiring a freelancer could be more economical.

Long-term versus Short-term Design Requirements

For long-term projects or recurring design needs, subscriptions offer stability. Freelancers, on the other hand, may be more suitable for short-term, specific projects.

Long-term design projects

Case Scenarios

Unlimited Design Subscription Scenarios

A startup launching its operations could benefit from an unlimited design subscription. With an array of design needs from logo creation, website design to marketing collateral, the diverse expertise and cost-effectiveness would be a boon. Similarly, an eCommerce business with constant need for product design updates, promotional banners, and social media posts would find great value in a subscription service.

Freelance Designer Scenarios

On the other hand, a business needing a unique logo or a specific project like a brand refresh might prefer a freelance designer's creativity and personalized service. Likewise, if your design needs are infrequent or highly specialized, hiring a freelance designer could be the best fit.


Choosing between an unlimited design subscription and a freelance designer hinges on your specific needs, budget, and preferences. While subscriptions offer variety and cost-effectiveness, freelancers provide a personalized touch and unique designs. It's crucial to analyze your requirements, weigh your options, and make a choice that best aligns with your business objectives.

However, not all unlimited design subscriptions are created equal. At The Design Project, we bridge the gap between subscription services and freelance designers. Unlike other subscriptions, we offer weekly meetings to discuss your ongoing projects, enable direct communication through Slack, and tailor our designs to fit your brand and preferences. This ensures a balance of personalized service with the cost-effectiveness and versatility of a subscription model.

If you're intrigued by the idea of unlimited designs with a personalized touch at a flat monthly fee, consider checking out The Design Project's subscriptions. Our team of talented designers is committed to delivering high-quality, consistent, and customized designs to cater to your diverse needs. You can sign up right away or get in touch with us for more details. Remember, the right design choice can significantly shape your brand's journey. With The Design Project, make the choice that ensures this journey is both unique and impactful.

Eugenia Sorgetti

Eugenia Sorgetti

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