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Creative culture: how to build a successful startup team
Startups are about disruption and revolution: changing the way a market currently solves an issue. A robust culture informs employees of what's expected of them, courts the best and most motivated employees, and builds the inspiration for a long-term, successful enterprise.
Floyd Flinn • Jun 29, 2022
Every business features a culture. An offshoot of the Silicon Valley culture, startup culture prizes ownership, transparency, growth, and ownership. Startups are about disruption and revolution: changing the way a market currently solves an issue. A robust culture informs employees of what's expected of them, courts the best and most motivated employees, and builds the inspiration for a long-term, successful enterprise.
Traditional Startup Culture
In years past, successful startup cultures have experienced a revelation. Instead of being singularly mindful and driven, like in the first days of Apple, they're now embracing failure and work-life balance. Employees have begun to reject the standard tenets of startup culture, which regularly had employees working long hours and many days in pursuit of perfection.
Instead, startup cultures are now taking notes from big wigs like Google, encouraging innovation and failure, and allowing their employees to experiment. Modern startups have many employee-based amenities and ensure their employees are inspired and motivated. Startups use their culture to ensure that their employees remain engaged and invested and that they are continually working to supply ideas and technology.
Startup cultures encompass the company's relationship with its employees, vendors, customers, and even products and services. A startup is usually seen as a cutting-edge, maverick company: an organization willing to try out unique and risky propositions for the greater good. Regarding customer care and development, startup culture could also be customized to suit the business.
Not all startups are alike, and not all startups commit to the standard ideas of the Silicon Valley culture. Instead, startups tailor their culture to their mission statement and values, making it known what their business is about. This is one reason why mission and values statements have become a vital component of modern business.
A company's culture may evolve, but what is most significant is that a company understands its culture in-depth and consistently enforces its culture. Strong company culture ties the company's employees together, creating its brand and identity and driving them toward success even as it scales upwards. A business with a weak culture will have uncertain employees who might not necessarily know what is expected of them.
There are many samples of different company cultures that a business can pattern itself against. Still, ultimately the company's culture is often decided by its higher-level executives and employees.
Why Culture is so Important to Startups
Culture is essential to startups. Often startups don't have the resources and capital to compete with more giant corporations to bring in top talent. With that said, it is essential to supply intangibles to draw in top talent. Additionally to having the ability to draw in top talent, establishing a powerful culture from the first days will help integrate all aspects of building your business as you grow and hire.
As we mentioned, establishing a solid startup culture may be a surefire way to compete with top talent. Early-stage startups generally can't compete with pure salary compensation. Still, they can offer intangible benefits that sway a person to join your organization.
Besides hiring new employees, culture is important in other aspects of your business.
Generally speaking, it's more cost-effective to retain an employee than hire a brand new one. Startups usually don't have the resources (or time) to recruit and train a replacement employee. Therefore retention is vital to success. The way to make sure companies retain their top talent is by offering a culture that provides them with the intangible benefits they require.
Going hand-in-hand with retention is a way to keep employees happy. If employees are given the intangibles they need and believe in what they are working towards, the chances are high that they will be satisfied. And a cheerful employee is someone that, more than likely, will stick around and only strengthen your company culture further.
As most startup leaders know, building a startup is full of ups and downs. Having buy-in from the earliest employees is crucial to keep everybody motivated and focused on the vision during the downs. A strong culture will create buy-in from people across the organization.
Creating the right team for startups is so essential. Everyone on the team needs to listen, collaborate, and provide valuable information and research to make the startup a complete success!