ZEV & Connectivity Product Strategy & Truck Launch Specialist

📍 Job Overview

Job Title: ZEV & Connectivity Product Strategy & Truck Launch Specialist

Company: Daimler Truck

Location: Santa Fe, Mexico City, Mexico

Job Type: Full-Time

Category: Product Strategy & Operations

Date Posted: May 19, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the strategic planning and execution for Zero Emission Vehicle (ZEV) and Connectivity product offerings within the Mexican market, ensuring alignment with global product roadmaps and local market needs.

• Lead comprehensive product launch initiatives for new truck models and technologies, coordinating cross-functional teams to ensure successful market introduction and adoption.

• Conduct in-depth business and market analytics to identify opportunities, define regional product requirements, and optimize product positioning for competitive advantage.

• Serve as the primary liaison between Daimler Truck Mexico and global Product Strategy teams, articulating local market needs and influencing future product development.

• Champion innovative mobility solutions and user experience enhancements for commercial vehicles, fostering strong relationships with internal stakeholders and external partners.

📝 Enhancement Note: The role title and responsibilities strongly indicate a focus on Go-To-Market (GTM) strategy and product operations, rather than traditional revenue or sales operations. The emphasis on product launches, market analytics, and stakeholder collaboration places this role within the product strategy and GTM execution domain, requiring strong analytical and project management skills.

📈 Primary Responsibilities

• Orchestrate and execute end-to-end product launches for ZEV, connectivity, and specialized truck segments in Mexico, ensuring seamless integration with Customer Solutions, Marketing, and Sales teams.

• Develop and manage comprehensive product strategies, including pricing strategies, market intelligence gathering, and competitive analysis, to maximize market penetration and profitability.

• Act as the key interface between Daimler Truck Mexico and global Product Strategy teams, effectively communicating unique regional requirements, feature gaps, and future product needs.

• Provide product leadership and subject matter expertise throughout the product lifecycle, from introduction to end-of-life, equipping local teams with essential product knowledge, features, and positioning.

• Analyze customer data and market trends to identify opportunities for new product features, service offerings, and user experience improvements, translating insights into actionable product development initiatives.

• Collaborate closely with Engineering, Service, and Aftermarket teams to ensure product readiness, technical support, and successful integration of new technologies.

• Create and deliver compelling presentations and lead discussions on product strategies and roadmaps for diverse internal and external audiences.

• Drive progress and champion excellence in product management and GTM execution for Daimler Truck Mexico by fostering strong working relationships with all stakeholders.

• Develop and maintain strategic roadmaps for ZEV and connectivity solutions, aligning with sustainability goals and the company's vision for future mobility.

• Monitor product performance post-launch, gathering feedback and identifying areas for continuous improvement and adaptation to market dynamics.

📝 Enhancement Note: The responsibilities emphasize a strong GTM focus, requiring expertise in product lifecycle management, market analysis, and cross-functional project coordination. The role is central to translating global product strategies into successful local market execution, with a significant emphasis on new product introductions and innovative technologies.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of progressive experience in product strategy, product management, or a related GTM role within the automotive industry, with a strong focus on commercial vehicles.

• Proven track record of successfully developing and launching new products, particularly in the context of automotive industry advancements like ZEV and connectivity solutions.

Required Skills:

• Strategic Planning & Execution: Ability to develop and implement comprehensive product strategies, market entry plans, and launch roadmaps.

• Data Analysis & Market Intelligence: Proficiency in analyzing market data, customer insights, and competitive landscapes to inform product decisions and identify growth opportunities.

• Product Launch Management: Expertise in managing all phases of a product launch, from concept to market, coordinating cross-functional teams and ensuring successful adoption.

• User Experience (UX) Focus: Understanding of user needs and ability to translate them into product features and service enhancements that drive customer satisfaction.

• Influence and Negotiation: Strong ability to influence stakeholders, negotiate effectively, and build consensus across diverse teams and departments.

• Decision Making: Capacity to make sound, data-driven decisions under pressure and in complex situations.

• Project Management: Excellent organizational and project management skills to oversee multiple initiatives, manage timelines, and allocate resources effectively.

• Team Leadership: Proven ability to lead, motivate, and collaborate with cross-functional teams, fostering a high-performance environment.

• Technical & Commercial Product Knowledge: Solid understanding of automotive technologies, especially ZEV and connectivity solutions, combined with commercial acumen.

• English Proficiency: C1 level English (Advanced or equivalent) for effective communication with global teams and stakeholders.

Preferred Skills:

• Experience with pricing strategy development and execution.

• Familiarity with customer relationship management (CRM) systems and their application in product strategy.

• Knowledge of sustainable transportation initiatives and regulations.

• Experience working in a multi-national automotive organization.

• Understanding of digital transformation within the automotive sector.

📝 Enhancement Note: The required skills emphasize a blend of strategic thinking, analytical rigor, project management, and leadership. The C1 English requirement is critical for this role, given the international nature of Daimler Truck. The preference for experience in pricing strategy and CRM further solidifies the GTM and commercial aspects of this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Launch Case Studies: Showcase successful product launch strategies and execution, detailing market analysis, go-to-market plans, cross-functional coordination, and post-launch performance metrics.

• Strategic Planning Documents: Examples of strategic plans, product roadmaps, or market entry strategies developed and implemented, demonstrating foresight and structured approach.

• Market Analysis Reports: Demonstrations of analytical capabilities through reports that identify market trends, competitive landscapes, and opportunities for product innovation or positioning.

• Process Improvement Initiatives: Evidence of initiatives undertaken to optimize product development, launch processes, or customer experience, highlighting the problem, solution, and quantifiable outcomes.

Process Documentation:

• Workflow Design: Ability to document and optimize workflows related to product development, market research, and cross-functional team collaboration for product launches.

• Implementation Strategies: Clear articulation of strategies for implementing new product features, technologies, and market entry plans, including risk mitigation.

• Performance Measurement: Experience in defining key performance indicators (KPIs) for product launches and ongoing product performance, and methods for tracking and reporting on these metrics.

📝 Enhancement Note: A strong portfolio for this role should highlight tangible results in product strategy and execution. Candidates should be prepared to showcase how they've translated market insights into successful product introductions and managed complex, cross-functional launch processes. Demonstrating the ability to document and improve operational processes for product launches will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Lucrative Benefits Package: Comprehensive health insurance, dental, and vision coverage.

• Competitive Salaries: Attractive base salary with potential for performance-based bonuses.

• Global Career Opportunities: Access to international assignments, training, and career advancement within the Daimler Truck global network.

• Professional Development: Opportunities for continuous learning, specialized training, and industry certifications.

• Retirement Savings Plan: Contribution towards a company-sponsored retirement savings plan.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

Working Hours:

• Standard full-time workweek, typically 40 hours per week. Flexibility may be required to accommodate project deadlines, international stakeholder calls across different time zones, and critical launch phases.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Mexico City, considering the seniority and specialized skills required. The benefits listed are typical for large, multinational corporations like Daimler Truck and are tailored to attract and retain experienced professionals in strategic roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Transportation. Daimler Truck is a global leader focused on sustainable transportation solutions, emphasizing innovation in ZEV and connectivity.

Company Size: Large Enterprise (10,000+ employees globally). This implies a structured corporate environment with established processes, extensive resources, and opportunities for global collaboration.

Founded: Daimler Truck AG has a legacy spanning over 120 years, with its current structure evolving from previous corporate formations. This long history signifies stability, deep industry expertise, and a commitment to long-term vision.

Team Structure:

• Product Strategy & GTM Team: Likely a dedicated team focused on market analysis, product planning, and launch execution, working closely with Product Management, Engineering, Sales, Marketing, and Customer Care.

• Reporting Structure: The Specialist will likely report to a Product Strategy Manager or Director, with significant interaction and collaboration with VPs and Directors across various departments.

• Cross-functional Collaboration: The role necessitates extensive collaboration with teams such as Marketing, Sales, Engineering (especially ZEV and connectivity specialists), Aftermarket Services, Finance, Legal, and external partners/dealers.

Methodology:

• Data-Driven Decision Making: Emphasis on utilizing market data, customer feedback, and performance analytics to inform strategic decisions and product development.

• Agile & Iterative Development: While launch phases can be structured, there's an expectation of adaptability and iterative refinement based on market feedback and evolving technology.

• Global-Local Alignment: A core methodology involves translating global product strategies into localized market plans that address specific regional needs and opportunities.

• Stakeholder Management: Robust processes for engaging, communicating with, and gaining buy-in from a diverse range of internal and external stakeholders.

Company Website: https://www.daimlertruck.com/

📝 Enhancement Note: Daimler Truck's culture emphasizes innovation in sustainable transportation and a global-local approach. The large company size suggests a need for strong process adherence and effective navigation of corporate structures. The "We work for all who keep the world moving" purpose underscores a mission-driven environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist or Senior Specialist, indicating a mid-to-senior level within the product strategy and GTM domain. It requires significant expertise and the ability to operate with a high degree of autonomy on specific product lines and launch initiatives.

Reporting Structure: The Specialist will typically report to a Product Strategy Manager or Director, who oversees broader product portfolios or strategic initiatives. This provides a clear line of guidance and mentorship within the operations and strategy function.

Operations Impact: The role directly impacts the company's ability to successfully introduce and commercialize innovative transportation solutions, particularly in the critical areas of ZEV and connectivity. Successful product launches and strategic positioning are crucial for revenue generation, market share growth, and achieving the company's sustainability objectives.

Growth Opportunities:

• Senior Product Strategist/Manager: Advancement to roles with broader product portfolio responsibility, strategic oversight, and team leadership.

• GTM Strategy Lead: Specialization in developing and executing complex go-to-market strategies for new technologies or market segments.

• International Assignments: Opportunities to work in other Daimler Truck markets, gaining global experience and contributing to diverse strategic initiatives.

• Leadership Development Programs: Participation in company-led programs designed to cultivate future leaders within the organization, focusing on strategic decision-making and executive presence.

• Specialization in Emerging Technologies: Deepening expertise in areas like ZEV technology, autonomous driving, or advanced connectivity solutions, becoming a recognized subject matter expert.

📝 Enhancement Note: The growth path for this role is clearly defined within product strategy and GTM leadership. The emphasis on emerging technologies like ZEV and connectivity offers significant opportunities for specialization and leadership in future-oriented aspects of the automotive industry.

🌐 Work Environment

Office Type: The role is based in Downtown Santa Fe, Mexico City, a modern business district. It is likely a corporate office environment designed for collaboration and professional work.

Office Location(s): Santa Fe, Cuajimalpa de Morelos, CDMX, Mexico. This is a prominent business hub in Mexico City, offering accessibility and a professional atmosphere.

Workspace Context:

• Collaborative Spaces: Expect a mix of individual workspaces and collaborative areas, meeting rooms, and presentation facilities to support teamwork and stakeholder interactions.

• Technology Integration: Access to modern office technology, high-speed internet, and the necessary software and hardware to perform product strategy, analysis, and communication tasks.

• Cross-functional Interaction: The workspace will foster regular interaction with colleagues from various departments, encouraging a dynamic and integrated work environment.

Work Schedule:

• The standard work schedule is Monday to Friday, approximately 40 hours per week. However, the nature of product launches and international coordination may necessitate occasional flexibility, including early morning or late afternoon calls to align with global teams.

📝 Enhancement Note: The Santa Fe location suggests a professional and modern office setting, typical of major corporate headquarters in Mexico City. The work environment will likely support collaboration and provide the necessary resources for a role focused on strategic product initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume by HR or a recruiter to assess basic qualifications and fit.

• Hiring Manager Interview: A discussion focused on your experience, understanding of product strategy, ZEV/connectivity, and truck launches, assessing your strategic thinking and leadership potential.

• Cross-functional Team Interviews: Interviews with key stakeholders from departments like Engineering, Marketing, Sales, or Customer Care to evaluate your collaboration skills, communication style, and ability to work effectively in a cross-functional environment.

• Case Study/Presentation: You may be asked to prepare and present a case study on a past product launch, a market analysis, or a strategy for a specific product line, demonstrating your analytical and presentation skills.

• Final Interview: Typically with a senior leader (e.g., Director or VP) to discuss your overall fit with the company culture, long-term career aspirations, and strategic vision.

Portfolio Review Tips:

• Highlight ZEV & Connectivity Expertise: Showcase projects where you've been involved with electric vehicles, hybrid technologies, or connected vehicle solutions. Detail the challenges and your contributions.

• Quantify Impact: For each project, clearly state the measurable outcomes. Use metrics related to market share, revenue growth, cost savings, customer satisfaction, or successful launch timelines.

• Structure Your Case Studies: For product launches, follow a logical structure: Problem/Opportunity -> Strategy -> Execution -> Results. Clearly articulate your role and decision-making process.

• Demonstrate Analytical Skills: Include examples of market analyses, competitive assessments, or business cases you've developed. Explain your methodology and how insights drove strategic recommendations.

• Showcase Collaboration: If possible, include examples of how you successfully collaborated with diverse teams to achieve product goals. Highlight your communication and negotiation skills.

• Tailor to Daimler Truck: Research Daimler Truck's current initiatives in ZEV, connectivity, and sustainability. Try to align your portfolio examples with their strategic priorities.

Challenge Preparation:

• Product Strategy Case: Be ready to outline a strategy for launching a new ZEV truck model in Mexico, considering market readiness, charging infrastructure, customer adoption barriers, and competitive landscape.

• Market Analysis Task: Prepare to analyze a given market scenario or trend and propose product adaptations or new offerings.

• Cross-functional Alignment Scenario: Anticipate questions about how you would gain buy-in from different departments for a new product initiative or resolve conflicting priorities.

📝 Enhancement Note: The interview process likely involves assessing both technical/strategic acumen and interpersonal skills crucial for a cross-functional role. A well-curated portfolio that directly addresses the requirements of ZEV, connectivity, and truck launches will be essential for distinguishing candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite: Advanced proficiency in Excel (for data analysis, modeling, forecasting), PowerPoint (for presentations, strategy development), Word, and Outlook.

• Project Management Software: Experience with tools like Microsoft Project, Asana, Jira, or Monday.com for planning, tracking, and managing complex launch projects.

• CRM Systems: Familiarity with CRM platforms such as Salesforce, SAP CRM, or Microsoft Dynamics for understanding customer data, sales processes, and market segmentation.

Analytics & Reporting:

• Business Intelligence (BI) Tools: Experience with BI platforms like Tableau, Power BI, or QlikView for data visualization, dashboard creation, and performance reporting.

• Data Analysis Tools: Proficiency in statistical analysis and data manipulation using tools that may include R, Python (with libraries like Pandas, NumPy), or specialized automotive analytics software.

• Market Research Tools: Familiarity with industry-specific market research databases and analytics platforms relevant to the automotive sector.

CRM & Automation:

• Product Lifecycle Management (PLM) Software: Experience with PLM systems (e.g., Siemens Teamcenter, PTC Windchill) for managing product data and workflows through their lifecycle.

• Collaboration Platforms: Proficiency with tools like Microsoft Teams, Slack, or Google Workspace for seamless team communication and collaboration.

• ERP Systems: General understanding of Enterprise Resource Planning (ERP) systems (e.g., SAP) as they relate to product costing, inventory, and supply chain integration.

📝 Enhancement Note: The technology stack emphasizes strong analytical and project management capabilities. Proficiency in data analysis tools and BI platforms is crucial for informing strategy, while experience with CRM and PLM systems demonstrates an understanding of the product lifecycle and customer-centric approaches within the automotive industry.

👥 Team Culture & Values

Operations Values:

• Customer Success: A commitment to ensuring that Daimler Truck's mobility solutions not only meet but exceed customer expectations, driving their success.

• Innovation & Sustainability: A drive to pioneer new technologies, particularly in ZEV and connectivity, contributing to a more sustainable future for transportation.

• Integrity & Discipline: Upholding the highest ethical standards in all business dealings and maintaining a disciplined approach to strategy execution and project management.

• Collaboration & Teamwork: Fostering an environment where diverse teams work together seamlessly, leveraging collective strengths to achieve common goals ("One Team, Best Team").

• Agility & Adaptability: Embracing change and quickly adapting to new challenges and market dynamics in the fast-evolving automotive and technology sectors.

Collaboration Style:

• Cross-functional Integration: A highly collaborative style that actively seeks input and alignment from various departments, ensuring a holistic approach to product strategy and launches.

• Open Communication: Encouraging transparent and direct communication, fostering an environment where ideas and concerns can be shared freely.

• Data-Informed Partnerships: Building collaborative relationships grounded in shared data and analytical insights to drive consensus and effective decision-making.

• Proactive Engagement: A proactive approach to engaging with stakeholders, anticipating needs, and facilitating discussions to overcome challenges and drive progress.

📝 Enhancement Note: Daimler Truck's stated values—Passion, Respect, Integrity, and Discipline—along with the operational principles of "Customer success is our success," "Moving at the speed of right," and "One team, best team," highlight a culture that balances performance with ethical conduct and strong teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of ZEV technology, battery development, charging infrastructure, and advanced connectivity solutions.

• Market Adoption Barriers: Overcoming customer hesitancy, infrastructure limitations, and economic factors that may impact the adoption of ZEV and new connectivity services in Mexico.

• Balancing Global Strategy with Local Needs: Effectively translating global product strategies into localized offerings that meet the unique requirements and preferences of the Mexican market.

• Cross-functional Alignment Complexity: Ensuring seamless coordination and buy-in across multiple departments with potentially competing priorities and diverse functional objectives.

• Regulatory and Policy Landscape: Navigating evolving government regulations, incentives, and emissions standards related to commercial vehicles and sustainable transportation in Mexico.

Learning & Development Opportunities:

• Specialized Training: Access to advanced training programs focused on ZEV technology, electric powertrains, battery management systems, and automotive connectivity protocols.

• Industry Conferences & Certifications: Opportunities to attend leading automotive and technology conferences, and pursue relevant professional certifications in product management, strategy, or emerging technologies.

• Mentorship Programs: Participation in mentorship initiatives with senior leaders within Daimler Truck, gaining insights into strategic leadership and career development.

• Exposure to Global Best Practices: Learning from and collaborating with product strategy teams in other regions, bringing global best practices back to the Mexican market.

• Leadership Development: Opportunities to take on increasing leadership responsibilities, manage larger projects, and develop skills for senior management roles.

📝 Enhancement Note: The challenges are directly tied to the cutting-edge nature of the role, requiring continuous learning and adaptability. The growth opportunities are designed to equip professionals with the skills and experience needed to lead in the future of sustainable transportation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a go-to-market strategy for a new commercial vehicle technology, such as ZEV or advanced connectivity, in a market like Mexico." (Focus: Strategic planning, market analysis, GTM execution.)

• "How would you identify and prioritize unique regional requirements for global product development, and what methods would you use to communicate these effectively to international product teams?" (Focus: Liaison role, influence, communication, requirements gathering.)

• "Walk me through a successful product launch you managed. What were the key challenges, how did you overcome them, and what were the measurable outcomes?" (Focus: Project management, problem-solving, results orientation, portfolio demonstration.)

Company & Culture Questions:

• "What interests you most about Daimler Truck's mission, particularly regarding sustainable transportation and ZEVs?" (Focus: Alignment with company purpose, passion.)

• "How do you approach building consensus and driving alignment among diverse cross-functional teams with different priorities, such as Engineering, Sales, and Marketing?" (Focus: Collaboration, influence, stakeholder management.)

• "Describe a time you had to make a difficult decision with incomplete information. What was your process, and what was the outcome?" (Focus: Decision-making, strategic thinking under uncertainty.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction of the product/project, the market challenge/opportunity, your strategic approach, key execution steps, and quantifiable results.

• Quantify Everything: Use numbers and data to demonstrate impact. For launches, highlight market share, sales figures, customer adoption rates, or ROI. For strategy, show projected growth, efficiency gains, or cost savings.

• Focus on Your Role: Clearly articulate your specific contributions, decision-making processes, and leadership actions within each project.

• Visual Aids: Use compelling visuals (charts, graphs, mock-ups) to illustrate your points and make complex information easy to understand.

• Storytelling: Frame your experiences as compelling narratives that showcase your problem-solving skills, strategic thinking, and ability to drive results.

• Prepare for Q&A: Anticipate questions about your methodologies, assumptions, and alternative approaches. Be ready to defend your strategies and demonstrate deep understanding.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic mindset, strong analytical capabilities, and proven experience in product launches, particularly within the automotive sector. Highlighting knowledge of ZEV and connectivity trends will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Daimler Truck careers portal.

• Tailor Your Resume: Emphasize keywords related to ZEV, connectivity, product strategy, truck launches, market analysis, strategic planning, and cross-functional leadership. Quantify your achievements with numbers and specific outcomes.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your experience in product strategy, market analysis, and successful product launches, especially those involving new technologies or complex GTM efforts. Prepare to present these with a clear narrative and measurable results.

• Research Daimler Truck: Familiarize yourself with Daimler Truck's current product portfolio, their ZEV and connectivity initiatives, their sustainability goals, and their corporate values. Understand their position in the Mexican commercial vehicle market.

• Practice Interview Responses: Prepare answers to common strategy, behavioral, and situational interview questions, focusing on demonstrating your analytical skills, leadership potential, and ability to collaborate effectively. Practice presenting your portfolio case studies concisely and impactfully.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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