Website & UX Capability Manager (m/f/d)

📍 Job Overview

Job Title: Website & UX Capability Manager (m/f/d)

Company: JT International S.A.

Location: Geneva, Switzerland

Job Type: Full-time

Category: Digital Operations / Marketing Technology

Date Posted: September 17, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the strategic roadmap and continuous development of website capabilities, focusing on Builder.io and Design System integration.

• Drive the adoption and performance optimization of frontend capabilities across global markets, ensuring user-centricity and high performance.

• Establish and enforce website operational standards and governance frameworks to maintain quality and consistency.

• Collaborate cross-functionally with market teams, UX specialists, and technology departments to deliver scalable digital solutions.

• Own and monitor key performance indicators for website speed, user experience, and engagement.

📝 Enhancement Note: While the title "Website & UX Capability Manager" might not immediately suggest a traditional "Revenue Operations" or "Sales Operations" role, the responsibilities heavily lean into the operational aspects of digital platforms that directly impact customer acquisition, engagement, and conversion. This role requires a strong understanding of how website performance and user experience contribute to business objectives, making it a critical function within the broader GTM (Go-To-Market) operations. The emphasis on Builder.io, Design Systems, and frontend performance indicates a need for operational expertise in managing and optimizing digital assets that drive business outcomes.

📈 Primary Responsibilities

• Develop and manage the website capability roadmap, prioritizing enhancements and feature requests based on strategic business objectives and market needs.

• Collaborate closely with technology teams throughout the development lifecycle to ensure alignment and successful integration of frontend capabilities.

• Validate the quality, usability, and business readiness of new features and enhancements prior to deployment.

• Monitor roadmap delivery and the implementation of agreed-upon frontend initiatives, ensuring adherence to timelines and quality standards.

• Own and report on frontend performance indicators, including website speed, user experience metrics, and engagement rates across all relevant markets.

• Identify performance gaps and lead optimization initiatives to improve website speed, user experience, and overall engagement.

• Support markets in the adoption of Builder.io and other frontend capabilities through clear guidance, documentation, and training.

• Develop comprehensive implementation guidance, robust governance frameworks, and effective training materials for market teams.

• Oversee website operational standards and ensure adherence to Design System governance across all digital properties.

• Coordinate the investigation and resolution of website, content, and capability-related issues, driving long-term corrective actions for recurring problems.

• Support the execution of frontend initiatives and major digital campaigns, ensuring seamless integration and optimal performance.

📝 Enhancement Note: The responsibilities highlight a strong focus on process ownership, governance, and performance management within the digital domain. This aligns with core operations principles of driving efficiency, ensuring quality, and measuring impact. The role requires translating business requirements into technical solutions and managing their deployment and ongoing performance, which is a key function in any operations-focused role.

🎓 Skills & Qualifications

Education: University degree or equivalent qualification.

Experience: Minimum of five years of experience in Digital Marketing or Information Technology Management. Hands-on experience in a market digital role or within Digital and Information Technology departments is essential.

Required Skills:

• Fluency in English (written and spoken).

• Proficient knowledge of frontend platforms, including Builder.io, component libraries, Design Systems, and headless architecture.

• Demonstrated experience with Core Web Vitals, Lighthouse, Google Analytics, and other frontend performance management tools.

• Strong understanding of user experience (UX) principles, accessibility standards (e.g., WCAG), and journey optimization techniques.

• Hands-on experience with design tools such as Figma.

• Fundamental knowledge of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript.

• Understanding of Application Programming Interfaces (APIs) and webhooks for system integration.

• Proven ability to collaborate effectively with diverse teams across different markets, UX specialists, technology departments, and external partners.

• High degree of ownership, a strong consumer focus, and a commitment to continuous improvement. Preferred Skills:

• Experience managing a website capability roadmap.

• Background in implementing and governing Design Systems.

• Familiarity with A/B testing and conversion rate optimization (CRO) methodologies.

• Experience with content management systems (CMS) and headless CMS platforms.

• Knowledge of SEO best practices and their impact on website performance.

📝 Enhancement Note: The required skills indicate a need for a blend of technical understanding (HTML, CSS, JS, APIs), platform-specific expertise (Builder.io), performance analysis (Core Web Vitals, Lighthouse), and strategic thinking (UX, journey optimization). This combination is typical for roles that bridge the gap between business objectives and technical execution, a hallmark of effective operations management. The emphasis on collaboration and ownership suggests a need for strong project management and stakeholder management skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase projects demonstrating the successful management of website capabilities or digital platforms, highlighting your role in roadmap development and execution.

• Include case studies detailing how you have improved website performance (speed, UX, engagement) using specific tools and methodologies.

• Provide examples of governance frameworks or operational standards you have developed and implemented for digital assets.

• Demonstrate experience in supporting market adoption of new technologies or capabilities, including training and documentation. Process Documentation:

• Evidence of creating clear and concise documentation for frontend capabilities, including implementation guides and best practices.

• Examples of workflow designs for issue resolution, feature request prioritization, and deployment processes within a digital context.

• Documentation showcasing how you have measured and reported on website performance indicators and user experience metrics.

📝 Enhancement Note: For a role focused on capability management and optimization, a portfolio is crucial. It should not just list technologies used but illustrate the process of managing, improving, and governing digital assets. Demonstrating how you translated business needs into functional website capabilities and measured their impact is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Website & UX Capability Manager in Geneva, Switzerland, with 5-10 years of experience, the estimated annual salary range is CHF 100,000 - CHF 140,000. This estimate considers the cost of living in Geneva, the specialized nature of the role, and the typical compensation for similar positions within multinational corporations in Switzerland.

Benefits:

• Ownership of a website capability roadmap supporting multiple markets.

• Opportunities to contribute to scalable, user-friendly, and high-performing consumer experiences.

• Cross-functional collaboration with markets, User Experience (UX) specialists, digital marketing functions, and technology teams.

• Opportunities to build market capabilities through governance, documentation, and training.

• A role focused on website performance, accessibility, operational excellence, and continuous improvement.

• Comprehensive health insurance and retirement plans.

• Generous paid time off and holiday allowances.

• Professional development opportunities, including training, workshops, and potential for conference attendance.

• Employee assistance programs.

Working Hours: 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary estimation is based on research of similar roles in Geneva, Switzerland, factoring in experience level and the specialized technical requirements. Benefits are extrapolated from typical offerings for multinational corporations in high-cost-of-living areas and the specific opportunities highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tobacco Manufacturing and Marketing. JTI is a leading international tobacco company with operations in over 130 countries, known for its commitment to innovation and responsible business practices.

Company Size: JTI employs approximately 46,000 people globally, indicating a large, established, and complex organizational structure. This size suggests ample resources and opportunities for cross-functional collaboration but also requires strong individual initiative and process adherence.

Founded: JTI was established in 1999. Its history and growth signify a dynamic and evolving company that values progress and adaptation.

Team Structure:

• The role likely sits within a broader Digital Marketing, IT, or Global Brands function, with a dedicated focus on website capabilities.

• The team structure will involve close collaboration with market-level digital teams, central UX/UI design teams, and various technology/engineering departments responsible for platform development and maintenance.

• Reporting lines are expected to be within a digital or marketing technology leadership structure, with significant interaction with stakeholders across different business units and geographies. Methodology:

• Data-driven decision-making, with a strong emphasis on performance metrics (Core Web Vitals, Google Analytics, Lighthouse) to inform strategy and optimization efforts.

• Agile or hybrid approaches to project management, facilitating collaboration and iterative development of website features and capabilities.

• Focus on user-centric design principles and accessibility standards to ensure inclusive and effective digital experiences.

• Cross-functional collaboration methodologies to align diverse teams towards common digital objectives.

Company Website: https://www.jti.com/

📝 Enhancement Note: JTI's industry context is important. While the role is operational, understanding the company's sector will inform the type of digital experiences and user journeys being managed. The company's size and global reach imply a need for standardized processes and scalable solutions.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the digital operations or marketing technology domain. It requires a blend of technical expertise, strategic thinking, and operational management skills. The scope involves managing capabilities that impact multiple markets, suggesting a significant level of responsibility and influence.

Reporting Structure: The Website & UX Capability Manager likely reports to a Director or Head of Digital Marketing, Digital Operations, or Marketing Technology. This position will require extensive collaboration with Market Digital Leads, UX Designers, Frontend Developers, and potentially Product Managers.

Operations Impact: This role has a direct impact on the company's digital presence and its ability to engage consumers online. By optimizing website performance, user experience, and capability adoption, the manager contributes to key business outcomes such as lead generation, brand engagement, conversion rates, and overall customer satisfaction, which indirectly supports sales and revenue targets.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like headless architecture, advanced frontend performance optimization, or Builder.io platform management.

• Leadership: Progress into roles with broader digital strategy oversight, managing larger teams, or leading digital transformation initiatives.

• Cross-functional Mobility: Transition into related roles such as Digital Product Management, Marketing Technology Strategy, or Global Digital Operations leadership.

• Skill Development: Continuous learning opportunities in emerging web technologies, UX research methodologies, and data analytics.

📝 Enhancement Note: The growth analysis focuses on how this role can serve as a stepping stone within a large organization, highlighting the potential for specialization in digital operations, leadership, or broader strategic roles.

🌐 Work Environment

Office Type: This is an on-site role, suggesting a traditional office environment within JTI's Geneva headquarters. This environment will likely foster in-person collaboration, team cohesion, and direct access to colleagues and resources.

Office Location(s): Geneva, Switzerland. This location offers a high quality of life and is a major international business hub.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with UX designers, developers, and marketing teams.

• Access to standard office technology, including high-speed internet, communication tools, and relevant software licenses.

• The environment will likely encourage a proactive approach to problem-solving and a culture of continuous improvement within digital operations.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with potential for occasional flexibility to accommodate global team coordination or critical project deadlines.

📝 Enhancement Note: The on-site nature of the role in a major European city like Geneva suggests a professional, international work environment with opportunities for deep collaboration and engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A phone screening with a Talent Advisor to assess basic qualifications, experience, and cultural fit.

• Assessment Tests: Candidates may undergo technical or skills-based assessments relevant to frontend technologies, performance analysis, or UX principles.

• Interviews: Multiple rounds of interviews, likely including discussions with hiring managers, potential team members, and cross-functional stakeholders. These will focus on technical expertise, problem-solving abilities, and strategic thinking.

• Offer: A final offer extended to the selected candidate.

Portfolio Review Tips:

• Showcase Impact: For each project, clearly articulate the business problem, your specific role, the solutions implemented, and the quantifiable results (e.g., percentage improvement in Core Web Vitals, user engagement uplift, successful feature adoption rate).

• Process Clarity: Detail the processes you followed for roadmap development, prioritization, governance, and issue resolution. Use diagrams or flowcharts if helpful.

• Tool Proficiency: Highlight specific tools used (Builder.io, Figma, Google Analytics, Lighthouse) and how they were leveraged to achieve outcomes.

• UX & Governance Focus: Emphasize your understanding of user experience principles and your ability to establish and maintain governance frameworks.

Challenge Preparation:

• Be prepared to discuss how you would approach optimizing a specific website metric (e.g., Core Web Vitals score) or implementing a new frontend capability across multiple markets.

• Practice articulating complex technical concepts in a clear, concise manner for both technical and non-technical audiences.

• Familiarize yourself with JTI's digital presence and industry trends in digital marketing and web technology.

📝 Enhancement Note: The interview process outlined is standard for roles requiring specialized technical and operational skills. The emphasis on portfolio review underscores the practical, results-oriented nature of this position.

🛠 Tools & Technology Stack

Primary Tools:

• Website Builder: Builder.io (primary focus).

• Design System Tools: Familiarity with component libraries and Design System governance principles.

• Prototyping & Design: Figma.

• Frontend Technologies: HTML, CSS, JavaScript (fundamental knowledge required).

• APIs & Webhooks: Understanding of their role in system integration.

Analytics & Reporting:

• Web Analytics: Google Analytics.

• Performance Analysis: Core Web Vitals, Lighthouse.

• Dashboarding: Experience with data visualization tools for reporting on website performance and user engagement.

CRM & Automation:

• While not explicitly mentioned, familiarity with how website interactions feed into CRM systems or marketing automation platforms would be beneficial for understanding the broader digital ecosystem.

📝 Enhancement Note: The technology stack is heavily focused on frontend development, performance, and user experience management. Proficiency with Builder.io and performance analysis tools is critical.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for website capabilities, performance, and continuous improvement.

• Consumer Focus: Prioritizing user experience, accessibility, and engagement in all digital initiatives.

• Collaboration: Working effectively across diverse teams and markets to achieve shared digital goals.

• Continuous Improvement: Actively seeking opportunities to optimize processes, enhance performance, and adopt new technologies.

• Data-Driven Decision-Making: Utilizing performance metrics and analytics to guide strategy and measure success.

Collaboration Style:

• Highly collaborative, working closely with market teams, UX/UI designers, technology departments, and external partners.

• Emphasis on clear communication, knowledge sharing, and mutual support to ensure successful implementation and adoption of digital capabilities.

• A proactive approach to problem-solving and a willingness to contribute to a culture of innovation and excellence.

📝 Enhancement Note: The values emphasize a proactive, results-oriented, and collaborative approach, which are essential for success in operations and GTM roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Standardization: Balancing the need for consistent website capabilities across diverse markets with varying local requirements and technical capabilities.

• Performance Optimization: Continuously improving website speed and user experience in a dynamic digital landscape with evolving user expectations and search engine algorithms.

• Technology Adoption: Driving the adoption of new frontend capabilities (like Builder.io) across markets that may have varying levels of technical maturity.

• Cross-functional Alignment: Ensuring seamless collaboration and communication among multiple stakeholders with different priorities and technical backgrounds.

Learning & Development Opportunities:

• Advanced Frontend Technologies: Opportunities to deepen expertise in headless CMS, Jamstack architecture, and modern JavaScript frameworks.

• UX Research & Design: Further training in user research methodologies, usability testing, and advanced UX/UI design principles.

• Performance Engineering: Specializing in web performance optimization techniques and tools.

• Digital Strategy: Developing a broader understanding of global digital marketing strategies and their operational execution.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the complexities of the role and demonstrates an understanding of the operational environment.

💡 Interview Preparation

Strategy Questions:

• How would you prioritize feature requests for Builder.io from different markets, considering strategic business guidelines?

• Describe your process for identifying and addressing website performance gaps, using tools like Lighthouse and Core Web Vitals.

• How do you ensure alignment with technology teams throughout the development lifecycle for new frontend capabilities?

• Explain your approach to developing governance frameworks and training materials for market adoption of a new platform like Builder.io. Company & Culture Questions:

• What is your understanding of JTI's digital presence and how would this role contribute to its success?

• How do you embody a consumer-centric approach in your daily work?

• Describe a time you had to drive continuous improvement in a digital process or capability. Portfolio Presentation Strategy:

• Structure your presentation around key projects that demonstrate your experience with Builder.io, Design Systems, and performance optimization.

• For each project, clearly outline the business objective, your specific contribution, the challenges faced, the solutions implemented, and the measurable impact.

• Be prepared to walk through your process documentation and explain how you ensured quality and governance.

• Clearly articulate your understanding of UX principles and how you applied them.

📝 Enhancement Note: These questions are designed to assess strategic thinking, operational execution, problem-solving skills, and cultural fit, all within the context of managing digital capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the JTI careers portal.

• Tailor your resume: Highlight experience with Builder.io, Design Systems, frontend performance metrics (Core Web Vitals, Lighthouse), Google Analytics, Figma, and any experience managing digital roadmaps or operational standards. Quantify your achievements whenever possible.

• Prepare your portfolio: Curate 2-3 key projects that best showcase your capabilities in website management, UX optimization, and process governance. Be ready to present these with a focus on quantifiable results and your specific role.

• Research JTI: Familiarize yourself with JTI's global digital presence, its brands, and its stated company values. Understand how website performance and user experience contribute to their business objectives.

• Practice interview responses: Prepare answers for behavioral and situational questions, focusing on examples that demonstrate ownership, collaboration, problem-solving, and a consumer-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.