Web UX Designer

📍 Job Overview

Job Title: Web UX Designer

Company: Barco

Location: Kortrijk, Flanders, Belgium

Job Type: Full-time

Category: User Experience (UX) Design / Web Design

Date Posted: May 27, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Design and manage the information architecture, content hierarchy, and navigation for Barco's global website, ensuring a user-centric and intuitive experience.

• Drive Conversion Rate Optimisation (CRO) initiatives through A/B testing, user research, and data analysis, directly impacting business objectives.

• Create high-fidelity wireframes, visual designs, and interactive prototypes, translating user needs and business requirements into tangible digital solutions.

• Maintain and evolve the company's design system, ensuring brand consistency and accurate live implementation across web and mobile platforms.

• Collaborate closely with marketing, developers, and international stakeholders to deliver best-in-class UX and UI solutions for web and mobile channels.

📝 Enhancement Note: This role is positioned within a digital team focused on a global website, indicating a need for strategic UX thinking that balances user needs with broad business objectives and brand consistency. The emphasis on CRO and measurable business impact suggests this role is critical for driving digital growth and revenue.

📈 Primary Responsibilities

• Information Architecture & User Flow Design: Own the structure, content hierarchy, prioritization, and navigation of the global website, ensuring logical user flows and an intuitive user journey.

• User Research & Requirements Gathering: Conduct user research, analyze behavioral data and web analytics, and gather requirements from internal stakeholders to inform design decisions and identify user needs.

• Wireframing & Prototyping: Develop comprehensive wireframes, visual designs, and interactive prototypes that effectively communicate functionality, user interactions, and design intent to development teams and stakeholders.

• Design System Management: Maintain and continuously improve the existing design system, ensuring all digital implementations adhere to brand guidelines, consistency standards, and usability best practices.

• Conversion Rate Optimization (CRO): Partner with performance marketing teams to design and execute A/B tests and other CRO initiatives, leveraging user insights and data to enhance conversion rates on key website pages.

• Cross-Functional Collaboration: Work closely with marketing, product, and development teams, both locally and internationally, to ensure seamless integration of UX/UI designs into the development lifecycle and to align on project goals.

• Functional Analysis & User Stories: Create detailed user stories and functional analyses to clearly define requirements and expected outcomes for new features and website enhancements.

• Quality Assurance: Ensure the feasible and high-quality implementation of UX/UI designs by developers, acting as a key point of contact for design-related queries during the development phase.

• Brand Alignment: Guarantee all design outputs are consistent, relevant, and strictly aligned with Barco's brand guidelines and overall digital strategy.

• Business Objective Alignment: Deliver user-friendly and visually engaging designs that demonstrably contribute to measurable business objectives and enhance overall user engagement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX leadership (Information Architecture, Design System) and hands-on design execution (Wireframing, Prototyping, CRO). The need to work with international teams and ensure brand consistency across a global website points to a role requiring strong communication and stakeholder management skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, User Experience (UX), Human-Computer Interaction (HCI), Psychology, Digital Marketing, or a related field.

• Equivalent practical experience will also be considered, demonstrating flexibility in educational backgrounds. Experience:

• A minimum of 3 years of professional experience in a UX Designer, Interaction Designer, Information Architect, Functional Analyst, or a closely related role.

• Proven track record of designing and delivering successful web experiences, with demonstrable impact on user engagement and business goals. Required Skills:

• Design Tools Proficiency: Strong command of industry-standard design and prototyping tools such as Figma or Adobe XD.

• Wireframing & Prototyping: Proven ability to create detailed wireframes, interactive prototypes, and user flows that effectively communicate design concepts.

• Information Architecture: Expertise in defining and managing information architecture, content hierarchy, and site navigation.

• User Research & Analysis: Experience in gathering user requirements through behavioral data, web analytics, and user research methodologies.

• Responsive & Adaptive Design: Solid understanding of principles for designing for various devices and screen sizes.

• Front-End Fundamentals: Working knowledge of HTML, CSS, and JavaScript to understand technical feasibility and collaborate effectively with developers.

• Stakeholder Management: Excellent skills in managing relationships and communicating design vision to diverse internal stakeholders across different departments and geographies.

• Data-Driven Mindset: Ability to interpret web analytics and user behavior data to inform design decisions and drive improvements.

Preferred Skills:

• Conversion Rate Optimization (CRO): Experience with CRO strategies, A/B testing methodologies, and optimizing user journeys for conversion.

• Design Systems: Experience in maintaining or contributing to a design system, ensuring consistency and scalability.

• User Story & Functional Analysis: Proficiency in writing clear and concise user stories and functional specifications for development teams.

• Agile Methodologies: Familiarity with Agile development processes and experience working within cross-functional Agile teams.

• International Collaboration: Experience working with global teams and understanding cultural nuances in design.

📝 Enhancement Note: The requirement for a "working understanding of HTML, CSS, and JavaScript" is crucial for this role, indicating that the UX Designer must be able to communicate effectively with developers and understand the technical constraints and possibilities of web implementation. This also suggests a preference for candidates who can bridge the gap between design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Present detailed case studies showcasing your UX design process from problem definition to final solution, highlighting your role and contributions.

• User-Centric Design: Demonstrate how you incorporated user research, data analysis, and user feedback into your design decisions.

• Information Architecture Examples: Include examples of site maps, user flows, or information architecture diagrams you have created.

• Wireframes & Prototypes: Showcase a range of wireframes (low-fidelity to high-fidelity) and interactive prototypes, illustrating your ability to translate concepts into functional designs.

• Visual Design & Branding: Provide examples of visual designs that align with brand guidelines and demonstrate a strong aesthetic sense.

• CRO & Measurable Impact: If possible, include examples where your designs led to measurable improvements in user engagement, conversion rates, or other key business metrics.

• Tool Proficiency: Clearly indicate which design tools (e.g., Figma, Adobe XD) were used in your portfolio projects.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your typical UX design process, from initial research and ideation through to iteration and final delivery.

• Problem-Solving Methodology: Explain how you approach complex design challenges, prioritizing user needs and business objectives.

• Collaboration & Iteration: Detail how you collaborate with stakeholders and development teams, and how you incorporate feedback into iterative design improvements.

📝 Enhancement Note: For a UX Designer role, a portfolio is paramount. The emphasis on "measurable business objectives" and "CRO" means candidates should select portfolio pieces that demonstrate not just aesthetic skill but also strategic impact and data-informed decision-making. Highlighting work that directly contributed to business goals will be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Web UX Designer with 3+ years of experience in Kortrijk, Belgium, the estimated annual gross salary range is between €50,000 and €70,000. This estimate considers the cost of living in Belgium and the specialized skills required for this role. Benefits:

• Competitive Compensation: A salary package designed to attract and retain top talent.

• Company Car / Mobility Budget: Flexible options for transportation, catering to individual needs and promoting sustainable mobility.

• Meal Vouchers: Additional financial support for daily expenses, enhancing overall compensation.

• Hybrid Working Environment: A flexible work model that balances office collaboration with remote work flexibility.

• Training and Growth Opportunities: Access to professional development programs, workshops, and learning resources to support career advancement and skill enhancement.

• International Work Culture: Exposure to a global environment with opportunities for high ownership and significant impact.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with a hybrid work arrangement that offers flexibility.

📝 Enhancement Note: The provided benefits indicate a company that values employee well-being and professional development. The inclusion of a company car/mobility budget and meal vouchers suggests a comprehensive compensation package beyond base salary, which is attractive for experienced professionals. The hybrid environment is also a key perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is within Barco, a global technology company specializing in visualization, collaboration, and entertainment solutions. This industry context means the UX Designer will be contributing to products and platforms that impact diverse sectors, from healthcare and enterprise to entertainment.

Company Size: Barco is a large, established global corporation. This implies a structured environment with established processes, cross-functional teams, and opportunities for impact on a large scale. For operations professionals, this often means working within defined frameworks but also having the chance to influence and optimize those frameworks.

Founded: Barco was founded in 1934, indicating a long history of innovation and market presence. This longevity suggests stability and a deep understanding of its markets, which can inform design strategies and user expectations.

Team Structure:

• Digital Team: The UX Designer will be part of an energetic digital team, likely comprising other designers, developers, and marketing specialists.

• Cross-Functional Collaboration: Close collaboration is expected with marketing, developers, designers, and international stakeholders, indicating a matrixed or project-based team structure where UX plays a strategic role.

• International Reach: The role involves working with international teams across multiple locations and time zones, requiring strong communication and coordination skills.

Methodology:

• User-Centric Approach: The core methodology is user-centric, driven by user requirements, behavioral data, and analytics.

• Data-Driven Design: Designs are informed by data analysis, including web analytics and A/B testing results.

• Agile & Iterative Development: Collaboration with developers suggests an agile workflow where designs are iterated upon based on feedback and feasibility.

• Brand Consistency: A strong emphasis on maintaining brand guidelines and a consistent design system across all digital touchpoints.

Company Website: https://www.barco.com/

📝 Enhancement Note: Working for a global technology leader like Barco means the UX Designer will be involved in high-impact projects that reach a wide audience. The company's long history suggests a solid foundation, while its focus on visualization and collaboration points to an innovative and forward-thinking culture. The emphasis on cross-functional work is typical of modern tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level, requiring 3+ years of experience. It offers significant ownership and the opportunity to shape the user experience of a global website. The responsibilities extend beyond pure design to include information architecture, CRO, and stakeholder management, positioning it as a key contributor role within the digital team.

Reporting Structure: While not explicitly stated, the UX Designer will likely report to a UX Lead, Design Manager, or Head of Digital. They will collaborate closely with marketing managers, product owners, and development leads, indicating a collaborative and integrated reporting structure.

Operations Impact: The UX Designer's work directly impacts user engagement, brand perception, and ultimately, business objectives through Conversion Rate Optimization. By creating intuitive and effective digital experiences, they contribute to lead generation, customer satisfaction, and revenue growth for Barco's global web presence.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX, such as UX research, interaction design, or accessibility.

• Leadership: Progress into senior UX designer roles, potentially leading design initiatives or mentoring junior designers.

• Cross-Functional Mobility: Opportunities to move into related roles within marketing, product management, or even specialized areas like CRO strategy.

• Global Project Exposure: Gain experience working on large-scale, international digital projects, enhancing understanding of diverse user needs and global market dynamics.

• Skill Development: Continuous learning opportunities in new UX tools, methodologies, and emerging web trends, supported by company training programs.

📝 Enhancement Note: The "hybrid working environment" and "training and growth opportunities" are significant indicators of Barco's commitment to employee development. For a mid-level UX Designer, this role offers a solid foundation for career advancement within a reputable global technology firm, with clear paths for specialization and leadership.

🌐 Work Environment

Office Type: Barco operates a modern, collaborative office environment. The "hybrid working environment" implies a blend of in-office collaboration and remote work, allowing for flexibility.

Office Location(s): The role is based in Kortrijk, Belgium. Barco has multiple global locations, but this specific position is tied to the Kortrijk site, offering opportunities for local team interaction and potential collaboration with other departments within that hub.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and breakout spaces designed to foster collaboration among design, marketing, and development teams.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe XD), collaboration platforms, and potentially user research tools.

• Team Interaction: Regular opportunities to engage with UX, marketing, and development colleagues locally, as well as connect with international teams virtually. This dynamic environment encourages knowledge sharing and peer-to-peer learning.

Work Schedule: While full-time, the hybrid model provides flexibility in how the working hours are structured, allowing for a balance between focused individual work and collaborative team sessions. This flexibility is beneficial for operations roles that often require deep concentration alongside team syncs.

📝 Enhancement Note: The hybrid nature of the work environment is a key feature, suggesting a modern approach to work that prioritizes both productivity and employee well-being. The Kortrijk location provides a specific base for potential local networking and team building while still being part of a global organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design experience.

• Hiring Manager Interview: A discussion focusing on your experience, motivations, and understanding of UX principles, potentially including behavioral questions.

• Portfolio Presentation & Design Challenge: A key stage where you will present your portfolio, highlighting specific projects that demonstrate your process, skills, and impact. You may also be given a design challenge or exercise to complete, simulating real-world tasks.

• Team/Stakeholder Interviews: Meetings with potential colleagues (UX, marketing, development) and key stakeholders to assess cultural fit, collaboration style, and communication skills.

• Final Interview: Potentially with a senior leader, focusing on strategic alignment and long-term fit within Barco.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role (web UX, IA, CRO, prototyping, stakeholder collaboration).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the measurable outcomes.

• Highlight Your Process: Emphasize your methodology – how you conduct research, analyze data, iterate on designs, and collaborate with teams.

• Showcase Tools: Clearly state the tools you used (Figma, Adobe XD, etc.) and your proficiency level.

• Demonstrate Impact: Quantify results whenever possible (e.g., "increased conversion rate by X%", "reduced user task completion time by Y%").

• Brand Consistency: If you have examples of working within strict brand guidelines or managing a design system, highlight those.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.

• Focus on Process: Demonstrate your thinking process, not just the final output. Explain your assumptions and rationale.

• Time Management: Allocate your time effectively between understanding the problem, ideation, design, and presentation.

• Be Realistic: Design solutions that are feasible within typical web development constraints.

• Presentation Skills: Prepare to present your solution clearly and concisely, highlighting key design decisions and their justification.

📝 Enhancement Note: The emphasis on a "portfolio presentation" and potential "design challenge" means candidates must be well-prepared to articulate their design thinking and demonstrate practical skills. Highlighting projects with measurable business impact and cross-functional collaboration will be key to impressing the hiring team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Proficiency is a key requirement.

• Adobe XD: An alternative or complementary tool for wireframing, prototyping, and UI design. Experience with this is also highly valued.

• Prototyping Tools: Beyond Figma/XD, familiarity with other prototyping tools that facilitate user testing and interaction design.

Analytics & Reporting:

• Web Analytics Tools: Insight into how to use tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and website performance.

• A/B Testing Platforms: Experience with tools used for CRO initiatives, such as Optimizely, VWO, or Google Optimize.

• Data Visualization Tools: Familiarity with presenting data insights, potentially using tools like Tableau or Power BI, though not explicitly required.

CRM & Automation:

• CRM Systems: While not a primary focus, a general understanding of how UX design impacts CRM data capture and user journeys within a CRM context (e.g., Salesforce) can be beneficial.

• Content Management Systems (CMS): Familiarity with how designs are implemented within CMS platforms (e.g., WordPress, Drupal) is helpful.

📝 Enhancement Note: The explicit mention of Figma or Adobe XD as required skills points to the core software stack. A strong understanding of web analytics and CRO tools is also critical, as the role is expected to contribute to measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and meeting user needs as the primary driver of design decisions.

• Data-Driven Decision Making: Relying on analytics, research, and testing to inform and validate design strategies.

• Collaboration & Communication: Fostering open communication and teamwork across diverse, international teams to achieve shared goals.

• Innovation & Continuous Improvement: A proactive mindset towards exploring new UX trends, technologies, and methodologies to enhance digital experiences.

• Brand Stewardship: Upholding and advancing brand consistency and quality across all digital touchpoints.

• Efficiency & Impact: Designing solutions that are not only user-friendly but also contribute directly to measurable business objectives and operational efficiency.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, development, and other departments to ensure cohesive product development and aligned strategies.

• Iterative Feedback Loops: Encouraging regular feedback from stakeholders and users to refine designs and ensure alignment.

• Knowledge Sharing: Participating in team discussions, design reviews, and sharing best practices to elevate the overall skill level of the digital team.

• Proactive Problem Solving: Identifying potential issues early and collaborating to find effective solutions, rather than waiting for problems to escalate.

📝 Enhancement Note: The values emphasize a modern, collaborative, and results-oriented approach to UX design. The blend of user advocacy with business impact and data-driven methodologies is characteristic of successful UX professionals in corporate environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Simultaneously satisfying diverse user requirements while meeting strict business objectives and brand guidelines for a global audience.

• International Stakeholder Management: Effectively communicating and aligning design vision across multiple international teams and stakeholders with varying priorities and cultural perspectives.

• Technical Constraints: Designing solutions that are not only innovative but also technically feasible to implement by development teams within project timelines and budget.

• Rapidly Evolving Web Trends: Staying current with the fast pace of UX/UI trends, web technologies, and user behavior shifts to ensure the website remains modern and competitive.

• Data Interpretation: Translating complex web analytics and user research data into actionable design insights that drive meaningful improvements.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to workshops, courses, and conferences focused on cutting-edge UX methodologies, interaction design, and emerging technologies.

• CRO Specialization: Opportunities to deepen expertise in Conversion Rate Optimization, A/B testing, and user journey mapping.

• Design System Development: Involvement in evolving and expanding the company's design system, contributing to its strategic direction.

• Cross-Functional Exposure: Gaining a broader understanding of marketing strategies, product development cycles, and business operations through collaboration.

• Leadership Development: Potential pathways to senior design roles, team leadership, or specialized design mentorship programs.

📝 Enhancement Note: The challenges highlight the complexity of designing for a global brand, requiring strong strategic thinking, communication, and adaptability. The growth opportunities underscore Barco's commitment to investing in its employees' professional development, offering clear paths for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for approaching a new website redesign project, from initial research to final handoff."

  • Preparation: Be ready to walk through your entire UX process, emphasizing user research, IA, wireframing, prototyping, user testing, and collaboration with developers. Highlight how you integrate data and stakeholder feedback.

• "How do you balance user needs with business objectives and brand guidelines when designing?"

  • Preparation: Prepare examples from your portfolio where you had to navigate competing priorities. Discuss your methods for stakeholder alignment and making trade-offs.

• "Tell me about a time you used data or user research to significantly improve a website's user experience or conversion rate."

  • Preparation: Select a strong case study that clearly demonstrates your analytical skills and the measurable impact of your design decisions. Quantify results if possible. Company & Culture Questions:

• "What do you know about Barco and our products/services?"

  • Preparation: Research Barco's mission, products, target industries, and recent news. Understand how their technology serves users and businesses.

• "How do you approach collaboration with international teams and stakeholders?"

  • Preparation: Discuss your experience with remote collaboration tools, managing time zone differences, and communicating effectively across cultures.

• "What are your thoughts on design systems and maintaining brand consistency?"

  • Preparation: Share your experience with design systems, their importance, and how you ensure designs adhere to established guidelines. Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, with a clear introduction, problem statement, your process, solutions, and outcomes for each project.

• Focus on "Why": For every design decision, explain the rationale behind it, linking it back to user needs, business goals, or data insights.

• Interactive Elements: If possible, demonstrate interactive prototypes live or share links, rather than just static images.

• Be Concise: Respect the time allocated for your presentation; practice to ensure you cover key points efficiently.

• Engage Your Audience: Encourage questions and be prepared to discuss your work in detail, showing passion and expertise.

📝 Enhancement Note: The interview process will likely be thorough, with a strong emphasis on practical UX skills, problem-solving abilities, and cultural fit. Candidates should be prepared to not only showcase their work but also articulate their thought process and collaborative approach.

📌 Application Steps

To apply for this Web UX Designer position:

• Submit your application through the provided link on the Barco careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your expertise in web UX, information architecture, wireframing, prototyping, and ideally, CRO or data-driven design improvements. Select 3-5 impactful case studies.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of relevant experience, proficiency in Figma/Adobe XD, and any experience with HTML/CSS/JavaScript or analytics tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, preparing specific examples of how you've solved user problems and contributed to business goals, and researching Barco's products and values.

• Company Research: Familiarize yourself with Barco's global presence, technological focus, and recent initiatives to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---