Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, United States

Job Type: Full Time Salary

Category: Revenue Operations / Sales Operations Support (with a focus on digital platforms)

Date Posted: June 09, 2026

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for optimizing the user experience across Shimano's digital platforms, including B2B and B2C websites, CRM, and internal systems like PCM and JIRA, directly impacting sales and operational efficiency.

• The Web UX Coordinator will translate complex business rules and industry nuances into intuitive user flows and engaging content, ensuring seamless interactions for both external customers and internal users.

• This position requires a blend of technical web development understanding, strong analytical skills with tools like Google Analytics, and creative content administration to enhance system usability.

• Collaboration with cross-functional teams (Marketing, Product, Supply Chain, Sales, Operations) and external agencies is essential to gather feedback, plan enhancements, and ensure consistent best-in-class user experiences.

📝 Enhancement Note: While the title is "Web UX Coordinator," the responsibilities heavily lean into operations support for digital sales and internal systems. This role bridges UX design with practical application in e-commerce and CRM environments, making it highly relevant for operations professionals focused on optimizing GTM processes through technology.

📈 Primary Responsibilities

• Content Administration & Optimization:

  • Update and manage website content to improve user experience and system usability across B2B, B2C, CRM, and internal platforms (PCM, JIRA).
  • Collaborate with Marketing, Product, Supply Chain, Sales, and Operations teams to ensure a cohesive and efficient user journey.
  • Develop a deep understanding of the fishing industry, business rules, and product specifics to inform UX decisions.
  • Create Standard Operating Procedures (SOPs) for new user experiences and system functionalities to guide end-users.
  • Design and create wireframes and interactive demos to explore and present user flow options.
  • Validate content accuracy and user flow effectiveness on all digital platforms.

• Planning & Enhancement Implementation:

  • Partner with web developers on system projects, providing input from a business, usability, and user experience perspective.
  • Gather, analyze, and distribute user feedback from sources like Google Analytics, surveys, and scoring techniques to identify areas for improvement.
  • Plan and manage approved projects and enhancements, reporting progress through roadmaps, tickets, and presentations.

• User Training & Support:

  • Develop and maintain SOPs and tutorials for user flows and system enhancements.

  • Conduct regular training sessions for users on digital platforms and new features.

  • Perform user testing on flows to identify and address usability issues.

  • Manage UX-related tickets within the eBusiness team, troubleshooting user issues.

  • Collaborate with platform providers to continuously improve the user experience of company platforms.

  • Develop and execute a training content plan aligned with business and program goals.

  • Provide performance reports and analytics to various stakeholders as required.

  • Evaluate project scope for long-term planning and resource allocation.

📝 Enhancement Note: The responsibilities highlight a strong operations component, focusing on process improvement, system adoption, and user enablement within digital sales and operational technology stacks. The emphasis on SOPs, training, and user support directly aligns with operational efficiency goals.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree or equivalent practical experience in a related field (e.g., Web Design, Information Technology, Business Administration with a focus on Digital Systems). Experience:

• Minimum of two (2) years of experience in web development or a closely related field.

• One (1) year of hands-on experience with e-commerce platforms such as Shopify, Magento, or Hybris.

• Experience managing user experience tickets and contributing to system enhancements. Required Skills:

• Web Development Fundamentals: Solid understanding of web development principles and practices.

• User Experience (UX) Design: Ability to plan, design, and implement user flows, wireframing, and create interactive demos.

• Google Analytics Certification: Proven proficiency and certification in Google Analytics for data analysis and user behavior tracking.

• E-commerce Platform Proficiency: Hands-on experience with platforms like Shopify, Magento, or Hybris.

• Content Management: Skills in updating and managing website content to enhance user experience.

• Process Documentation (SOPs): Ability to create clear and comprehensive Standard Operating Procedures for system usage and enhancements.

• Microsoft Office Suite: Intermediate to advanced proficiency in Excel, Word, PowerPoint, and Outlook.

• Data Analysis & Reporting: Ability to gather user feedback, analyze data, and prepare performance reports.

• Communication: Strong written, verbal, and presentation skills, with the ability to convey technical information clearly.

• Organizational Skills: High attention to detail, ability to multi-task, prioritize workloads, and manage changing priorities.

• Self-Motivation: A proactive, self-starter attitude with the ability to work independently and collaboratively.

Preferred Skills:

• UI/UX Software Proficiency: Experience with tools like Adobe XD or InVision.

• CRM Experience: Familiarity with Salesforce or other CRM platforms.

• Video/Photo Editing Software: Proficiency in relevant multimedia editing tools.

• Fishing Industry Knowledge: Prior experience or deep understanding of the fishing industry and its products.

• G Suite Proficiency: Experience with Google Workspace tools.

📝 Enhancement Note: The preferred skills, particularly CRM experience and industry knowledge, suggest that candidates with a background in sales operations or e-commerce operations will be highly competitive. The emphasis on Google Analytics certification points to a data-driven approach expected in this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User Flow Demonstrations: Showcase examples of designed user flows for websites or applications, highlighting logical progression and intuitive navigation.

• Wireframing & Prototyping Examples: Include samples of wireframes, mockups, or interactive prototypes created using tools like Adobe XD or InVision, demonstrating design thinking and problem-solving.

• Content Optimization Case Studies: Present a case study detailing how you improved website content to enhance user experience or achieve specific business objectives (e.g., increased engagement, reduced bounce rates).

• SOP Development Examples: Provide samples of SOPs or training materials you have developed for digital platforms or processes, illustrating clarity and usability for end-users.

• Data Analysis & Reporting Samples: Include examples of reports or dashboards created using Google Analytics or similar tools, demonstrating your ability to extract insights from user data and present findings effectively.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping out existing user workflows, identifying bottlenecks, and proposing optimized solutions.

• System Implementation & User Enablement: Showcase instances where you contributed to the implementation or enhancement of digital systems, focusing on user adoption and training strategies.

• Measurement & Performance Analysis: Provide examples of how you have tracked and measured the performance of UX improvements, linking them to business outcomes or user satisfaction metrics.

📝 Enhancement Note: For this role, a portfolio should emphasize practical application of UX principles within a business context, specifically demonstrating how design choices translate into improved operational efficiency, sales enablement, or customer satisfaction on digital platforms.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (Ladson, SC), and the specialized skills required (UX, web development, e-commerce platforms, analytics), a competitive salary range for this role is estimated to be between $60,000 - $85,000 per year. Benefits:

• Health & Wellness: Comprehensive Medical, Dental, and Vision Insurance plans.

• Retirement Planning: Employer-matching 401k plan to support long-term financial goals.

• Work-Life Balance: Generous Paid Time Off (PTO) for rest and rejuvenation.

• Incentives: Wellness incentives and rideshare programs to promote employee health and convenience.

• On-site Amenities: Fully equipped on-site gym for employee fitness and well-being.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week. While the role is on-site, there may be occasional flexibility needed for project deadlines or urgent system issues.

📝 Enhancement Note: The salary estimate is based on national averages for UX Coordinators and Web Developers with 2-5 years of experience, adjusted for the South Carolina cost of living and the specific demands of the role within a corporate setting. Benefits are comprehensive and align with industry standards for established companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation (specifically Fishing Equipment)

Company Size: Shimano North America Holding, Inc. is part of a larger global organization. Within North America, it likely employs several hundred to over a thousand individuals, indicating a well-established corporate structure with dedicated departments. This size suggests a balance between structured processes and opportunities for cross-functional interaction.

Founded: Shimano was founded in 1921, bringing over a century of experience and a deep-rooted culture of quality, innovation, and commitment to the sporting community. This long history implies stability and a strong brand reputation.

Team Structure:

• eBusiness Division: The role sits within the Fish eBusiness Division, indicating a focused team dedicated to the digital aspects of the fishing segment.

• Cross-functional Collaboration: This role requires close collaboration with Marketing, Product, Supply Chain, Sales, and Operations teams, highlighting a matrixed or highly integrated operational structure.

• Reporting: The UX Coordinator will likely report to a manager within the eBusiness or Digital Marketing department, with potential dotted-line reporting to operations leads for system-specific matters.

Methodology:

• Data-Driven Decision Making: The emphasis on Google Analytics and user feedback suggests a reliance on data to inform UX improvements and strategic decisions.

• Process Standardization: The requirement to create SOPs points to a company that values clear, repeatable processes for system usage and user enablement.

• Agile/Iterative Development: Collaboration with developers and ongoing enhancements imply an iterative approach to digital platform development and maintenance.

Company Website: https://www.shimano.com/ (Note: The provided URL leads to ADP recruitment portal, so the main company website is used for context.)

📝 Enhancement Note: Shimano's long history and global presence suggest a culture that values expertise, quality, and long-term relationships. The "Fish eBusiness Division" implies a specialized focus within a larger entity, offering opportunities to impact a specific market segment significantly.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Experienced" level, typically aligning with mid-level individual contributor roles. It requires a solid foundation of skills and at least 2-5 years of relevant experience.

Reporting Structure: The Web UX Coordinator will report into the eBusiness Division, likely to an eBusiness Manager or Director. They will work closely with developers, marketing specialists, and operational teams, fostering a collaborative environment.

Operations Impact: This role directly impacts operational efficiency by streamlining user interactions with critical systems like CRM, B2B/B2C platforms, and internal tools. Improved UX leads to faster sales cycles, better data accuracy in CRM, reduced support tickets, and enhanced internal process efficiency, all contributing to revenue enablement and operational excellence.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design, e-commerce platform management, or specific CRM systems.

• Leadership: Progress to a Senior UX Coordinator, UX Manager, or lead role within the eBusiness team, overseeing projects and potentially mentoring junior staff.

• Cross-functional Transition: Leverage the broad exposure to sales, marketing, and operations to transition into roles such as Digital Marketing Specialist, E-commerce Manager, or even Sales Operations Analyst/Manager.

• Skill Development: Opportunities for advanced training in UX research, A/B testing methodologies, and new digital platform technologies.

📝 Enhancement Note: The cross-functional nature of this role provides a unique opportunity for operations professionals to gain exposure to various aspects of the business, paving the way for diverse career paths within the company.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office or corporate environment within Shimano's North Charleston facilities.

Office Location(s): Ladson, South Carolina (part of the greater Charleston metropolitan area), United States. This location offers a blend of suburban accessibility and proximity to a growing urban center.

Workspace Context:

• Collaborative Spaces: The need for close work with multiple departments suggests an environment that supports team collaboration, potentially with open-plan areas or designated meeting rooms.

• Technology Access: Employees will have access to necessary workstations, software, and digital tools required for web development, UX design, and analytics.

• Team Interaction: Frequent interaction with the eBusiness team, developers, and cross-functional stakeholders will be a key aspect of the daily work environment.

Work Schedule:

• The standard 40-hour work week is typical, with an expectation of on-site presence. While core hours likely exist, flexibility may be afforded for specific project needs or personal appointments, subject to management approval.

📝 Enhancement Note: As an on-site role within an established company, candidates can expect a professional and structured work environment that prioritizes in-person collaboration and adherence to company policies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A more in-depth interview with the hiring manager (likely the eBusiness Manager) focusing on specific UX skills, project experience, and understanding of the role's responsibilities.

• Technical/Skills Assessment: This may involve a take-home assignment or a live exercise to evaluate proficiency in UX design tools (e.g., Adobe XD), wireframing, or analyzing user data from Google Analytics. A portfolio review will be crucial here.

• Cross-functional Interview(s): Interviews with key stakeholders from Marketing, Sales, or Operations teams to assess collaboration capabilities and understanding of their departmental needs.

• Final Interview: Potentially with a senior leader to confirm cultural alignment and strategic fit.

Portfolio Review Tips:

• Showcase Process, Not Just Output: Clearly articulate your thought process behind each project. Explain the problem, your approach, the tools used, and the rationale for your design decisions.

• Quantify Results: Whenever possible, include metrics demonstrating the impact of your work (e.g., "Reduced user task completion time by 15%," "Increased conversion rates by 10%," "Decreased support tickets related to X by 20%").

• Tailor to the Role: Highlight projects that demonstrate experience with e-commerce platforms, CRM integration, user flow optimization, and content strategy relevant to Shimano's business.

• Include SOP/Training Examples: Showcase your ability to create clear, actionable documentation and training materials for end-users.

• Be Prepared to Discuss: Be ready to walk through your portfolio pieces and answer detailed questions about your contributions and challenges.

Challenge Preparation:

• System Analysis: Be prepared for a scenario where you might be asked to analyze a given user flow or website section and identify potential UX issues and propose solutions.

• Tool Proficiency: If specific tools like Adobe XD are mentioned, be ready to demonstrate basic proficiency or discuss your experience with similar software.

• Data Interpretation: Practice interpreting Google Analytics data to identify user behavior patterns, drop-off points, or conversion opportunities.

📝 Enhancement Note: A strong portfolio that clearly demonstrates the ability to translate UX principles into tangible business outcomes and operational improvements is paramount for this role. The interview process is designed to assess both technical skills and collaborative aptitude.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris (or comparable platforms).

• UI/UX Design Software: Adobe XD, InVision (or similar wireframing/prototyping tools).

• Web Development: Understanding of fundamental web development principles.

• Content Management Systems (CMS): Familiarity with managing content on websites.

Analytics & Reporting:

• Google Analytics: Certification and practical experience are required for user behavior analysis, traffic monitoring, and performance reporting.

• Reporting Tools: Ability to compile and present data from various sources into clear reports and presentations.

CRM & Automation:

• CRM Systems: Salesforce (preferred) or other CRM platforms for understanding customer data flows and user interactions.

• Internal Systems: Experience with or ability to quickly learn systems like PCM (Product Content Management), JIRA (project/issue tracking), and potentially other internal operational tools.

• Microsoft Office Suite: Advanced Excel, PowerPoint, Outlook.

• G Suite: Familiarity with Google Workspace.

📝 Enhancement Note: Proficiency with Google Analytics and at least one major e-commerce platform is non-negotiable. Experience with CRM systems and project management tools like JIRA will significantly strengthen an application, indicating a practical understanding of integrated operational workflows.

👥 Team Culture & Values

Operations Values:

• Efficiency & Optimization: A drive to continuously improve processes, systems, and user experiences to enhance operational efficiency and productivity.

• Data-Driven Approach: Valuing decisions supported by data and analytics, particularly user behavior metrics from Google Analytics.

• Collaboration & Teamwork: A commitment to working effectively with diverse teams across departments to achieve common goals.

• Customer Focus: Prioritizing the end-user experience, whether external customers or internal employees, to ensure ease of use and satisfaction.

• Quality & Precision: A dedication to accuracy in content, design, and process documentation, reflecting Shimano's commitment to quality.

Collaboration Style:

• Cross-functional Integration: Proactively engaging with Sales, Marketing, Operations, and Product teams to gather requirements and ensure alignment on digital strategies.

• Feedback-Oriented: Open to receiving and providing constructive feedback to foster continuous improvement in UX and processes.

• Knowledge Sharing: Willingness to share insights, best practices, and training materials to empower colleagues and enhance overall team capabilities.

• Problem-Solving Focus: A collaborative approach to identifying and resolving user issues and system challenges.

📝 Enhancement Note: The culture likely emphasizes a blend of technical expertise, collaborative problem-solving, and a commitment to delivering high-quality user experiences that support business objectives, particularly within the specialized fishing industry context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Juggling requirements from various departments (Sales, Marketing, Operations, Product) to create a unified and effective user experience.

• Translating Technical to User-Friendly: Converting complex business rules and technical system functionalities into intuitive and accessible user interfaces and content.

• Keeping Pace with Technology: Continuously learning and adapting to new UX design trends, e-commerce technologies, and analytics tools.

• Driving Adoption of Changes: Effectively training and supporting users to adopt new features or system enhancements, overcoming resistance to change.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to pursue certifications or courses in specialized UX research, interaction design, or usability testing.

• E-commerce Platform Mastery: Deepen expertise in specific platforms like Shopify or Magento through vendor-provided training or certifications.

• Data Analytics Skills: Enhance skills in data visualization, A/B testing, and advanced Google Analytics techniques.

• Industry Expertise: Gain deeper knowledge of the fishing industry, which can open doors to more specialized roles within Shimano.

• Project Management: Develop project management skills through involvement in system enhancement initiatives and roadmap planning.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex UX challenges within a specialized industry and leveraging continuous learning to stay at the forefront of digital operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you improved a user experience on a website or application. What was the problem, your approach, and the outcome?" (Focus on quantifiable results and your process.)

• "How would you approach gathering requirements from different departments, such as Sales and Marketing, for a new feature on our B2B portal?" (Highlight collaboration and active listening skills.)

• "Imagine a user is struggling to find product information on our website. What steps would you take to diagnose and solve this issue?" (Demonstrate analytical and problem-solving skills using UX principles and tools like Google Analytics.)

• "How do you stay updated on the latest UX trends and best practices in e-commerce?" (Showcase continuous learning and industry awareness.) Company & Culture Questions:

• "What do you know about Shimano and the fishing industry? How does that influence your approach to UX design?" (Research Shimano's brands, products, and mission.)

• "How do you contribute to a team environment, especially when working with individuals from different functional areas?" (Emphasize teamwork, communication, and adaptability.)

• "Describe your experience with creating SOPs or training materials. How do you ensure they are clear and effective for users?" (Highlight your documentation and enablement skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or impact. Start with a brief overview of your role and responsibilities for each project.

• Narrative: Tell a story for each case study: the challenge, your solution, the process, and the measurable results. Use visuals effectively.

• Tool Demonstration: Be prepared to briefly demonstrate wireframes or prototypes if relevant, or discuss your proficiency with specific UX software.

• Data Integration: Clearly show how you used data (e.g., Google Analytics) to inform your decisions or measure the success of your UX improvements.

• Conciseness: Be mindful of time; focus on the most impactful projects and be ready to elaborate on specific aspects as requested.

📝 Enhancement Note: Candidates should prepare to articulate their UX process, demonstrate problem-solving abilities using data, and showcase how their skills directly contribute to operational efficiency and business objectives within an e-commerce context.

📌 Application Steps

To apply for this Web UX Coordinator position:

• Submit Your Application: Utilize the provided link on the ADP recruitment portal to submit your application.

• Tailor Your Resume: Emphasize keywords and responsibilities from the job description, such as "User Experience," "Web Development," "Google Analytics," "Shopify/Magento," "CRM," "SOP Development," and "Cross-functional Collaboration." Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your UX design process, wireframing skills, e-commerce platform experience, content optimization examples, and data analysis capabilities. Ensure it is easily accessible (e.g., via a link to a personal website, PDF, or cloud storage).

• Prepare for the Interview: Research Shimano North America, its brands (Shimano, G. Loomis, Power Pro), and the fishing industry. Practice answering behavioral and situational questions, and be ready to walk through your portfolio in detail, highlighting your process and quantifiable results.

• Highlight Relevant Experience: If you have experience with CRM systems (especially Salesforce) or internal project management tools (like JIRA), make sure this is clearly communicated in your application and during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---