Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, US

Job Type: Full Time Salary

Category: User Experience (UX) / Digital Operations

Date Posted: 2026-06-09T16:53:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for enhancing the user experience across Shimano's digital platforms, including B2B and B2C websites, PCM, CRM, and JIRA systems.

• The Web UX Coordinator will be responsible for the planning, implementation, and continuous improvement of user flows to ensure optimal system usability and customer satisfaction.

• Collaboration with cross-functional teams (Marketing, Product, Supply Chain, Sales, Operations) and external agencies is a core component of this position to align business rules with best-in-class user experiences.

• The position involves content administration, user feedback analysis, and the creation of SOPs and training materials to support platform users.

📝 Enhancement Note: While the title is "Web UX Coordinator," the description heavily emphasizes process management, content administration, system usability, and cross-functional collaboration, indicating a strong alignment with Revenue Operations or GTM Operations functions that manage digital customer touchpoints and internal system workflows. The focus on B2B/B2C websites, CRM, and e-commerce platforms further solidifies this connection.

📈 Primary Responsibilities

• User Experience Flow Optimization: Plan, implement, and continuously improve user experience flows for all SNAF systems (PCM, CRM, JIRA, B2B, B2C websites) to ensure seamless and intuitive user journeys.

• Content Administration & Enhancement: Update and manage content across digital platforms to enhance user experience, working closely with Marketing, Product, Supply Chain, Sales, and Operations departments.

• Cross-Functional Collaboration: Liaise with internal departments and external agencies to understand business rules, product nuances, and industry specifics to design and implement effective user experiences.

• User Feedback & Analysis: Gather and analyze user feedback through tools like Google Analytics, surveys, and scoring techniques to identify areas for future site and system improvements.

• Documentation & Training: Create Standard Operating Procedures (SOPs), tutorials, and training materials for new user experiences and system enhancements, and conduct regular training for platform users.

• System Project Support: Collaborate with site developers on system projects, focusing on business logic, usability, and overall user experience from a design and implementation perspective.

• Ticket Management & Support: Manage UX-related tickets within the eBusiness team, troubleshoot user issues, and work with platform providers to maintain and improve user experience.

• Performance Reporting: Develop and execute a training content plan, provide performance reports and analytics to various stakeholders as required, and evaluate project scope for long-term planning.

📝 Enhancement Note: The responsibilities highlight a proactive approach to process improvement and system optimization, which are core tenets of operations roles. The emphasis on "cleanest experience to the user," "best-in-class experience," and "continuous improvement" directly aligns with operations' mandate to drive efficiency and effectiveness.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree or equivalent experience in a relevant field. Experience:

• Minimum of two (2) years of experience in web development.

• One (1) year of experience with e-commerce platforms such as Shopify, Magento, or Hybris.

• Experience managing or contributing to user experience flows and digital content. Required Skills:

• User Experience (UX) Principles: Strong understanding of UX design principles, user flow mapping, and usability best practices.

• Web Development Fundamentals: Solid foundation in web development concepts and practices.

• Google Analytics Certification: Must possess a Google Analytics certification and demonstrate proficiency in using it for data analysis and user behavior tracking.

• E-commerce Platform Proficiency: Experience with at least one major e-commerce platform (Shopify, Magento, Hybris, or comparable).

• Content Administration: Ability to manage and update web content effectively to improve user experience.

• Documentation Skills: Proven ability to create clear and concise SOPs and training materials.

• Microsoft Office Suite: Proficiency in Windows environment, including intermediate to advanced Excel, Word, PowerPoint, and Outlook.

• Communication Skills: Strong written, verbal, and presentation skills, with the ability to articulate technical information into engaging content.

• Organizational Skills: Highly organized with meticulous attention to detail, excellent time management, and the ability to manage multiple priorities.

• Teamwork & Independence: Self-motivated with the ability to work both independently and collaboratively as part of a team.

Preferred Skills:

• UI/UX Software Proficiency: Experience with Adobe XD, InVision, or other UI/UX design and prototyping tools.

• CRM Experience: Familiarity with Salesforce or other Customer Relationship Management (CRM) systems.

• Agile/Project Management Tools: Experience with JIRA is mentioned, suggesting familiarity with agile methodologies and project tracking tools.

• Data Analysis & Reporting: Ability to generate performance reports and analytics.

• Fishing Industry Knowledge: Familiarity with the fishing industry or fishing experience is a plus.

📝 Enhancement Note: The mix of web development, e-commerce platforms, CRM, and analytical tools suggests this role bridges technical execution with strategic operational oversight. While not strictly a "Revenue Operations" title, the responsibilities around B2B/B2C platforms, CRM integration, and user flow optimization are highly relevant to GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User Flow Case Studies: Showcase examples of designed or optimized user flows for websites, applications, or internal systems, demonstrating clear objectives, design process, and measurable improvements.

• Content Optimization Examples: Present instances where content updates directly led to enhanced user experience, increased engagement, or improved conversion rates.

• System Implementation Contributions: Detail involvement in projects related to e-commerce platforms, CRM integration, or internal workflow systems, highlighting your role in design, testing, or implementation.

• Process Documentation Samples: Include examples of SOPs, training guides, or workflow diagrams created to standardize processes and improve user proficiency with digital tools.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping existing workflows, identifying bottlenecks, and proposing optimized processes with a focus on user experience and operational efficiency.

• Implementation & Automation: Provide examples of contributions to system implementations or the automation of user-facing processes, explaining the technical aspects and business impact.

• Measurement & Performance Analysis: Showcase how you have used data (e.g., Google Analytics) to measure the effectiveness of UX changes or process improvements and report on key performance indicators (KPIs).

📝 Enhancement Note: For this role, a portfolio should emphasize practical application of UX principles in a business context, particularly within e-commerce and CRM environments. It should highlight the ability to translate technical requirements into user-friendly interfaces and processes, supported by data-driven outcomes.

💵 Compensation & Benefits

Salary Range:

The provided job description does not specify a salary range. However, based on industry standards for a Web UX Coordinator with 2-5 years of experience in Ladson, South Carolina, a competitive salary range would typically fall between $60,000 - $85,000 annually. This estimate considers the cost of living in the Charleston metropolitan area, the specific skills required (web development, UX, analytics, e-commerce platforms), and the "Experienced" job level indicated.

Benefits:

Shimano North America offers a comprehensive benefits package designed to support employee well-being and financial security:

• Paid Time Off (PTO): Generous paid time off to promote work-life balance.

• Medical, Dental, and Vision Insurance: Robust health coverage options.

• Employer-Matching 401k: Financial planning support with employer contributions to retirement savings.

• Wellness Incentives: Programs designed to encourage healthy lifestyles.

• Fully Equipped On-site Gym: Convenient access to fitness facilities.

• Rideshare Program: Support for commuting options.

• Additional Perks: Other benefits and incentives as part of their employee support.

Working Hours:

The standard working hours are typically 40 hours per week, consistent with a full-time salary position. The role is on-site, requiring regular attendance at the Ladson, SC office. Flexibility in managing project work alongside day-to-day responsibilities is noted.

📝 Enhancement Note: The salary estimate is based on research for similar roles in the Charleston, SC area, factoring in the specified experience level and skill set. It's crucial for candidates to confirm exact compensation during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation (specifically Fishing Equipment Manufacturing and Distribution). Shimano North America Holding, Inc. is a prominent global player, known for high-quality sporting goods under brands like Shimano, G. Loomis, and Power Pro. This industry context means the user base for their digital platforms often includes passionate enthusiasts and professional dealers.

Company Size: Shimano North America Holding, Inc. is part of a larger global organization. The North American division likely employs several hundred to a few thousand individuals. This size suggests a structured corporate environment with established processes, but potentially enough agility for cross-functional initiatives.

Founded: Shimano was founded in 1921, giving it a long history of innovation and stability in its markets. This longevity implies a culture that values tradition, quality, and long-term relationships.

Team Structure:

• eBusiness Division: The role sits within the Fish eBusiness Division, indicating a dedicated focus on digital commerce and online operations for the fishing segment.

• Cross-Functional Collaboration: The role requires close interaction with Marketing, Product, Supply Chain, Sales, and Operations departments, suggesting a matrixed or highly collaborative team structure where the UX Coordinator acts as a hub for digital experience improvements.

• Reporting: The coordinator will "work with site developers" and "manage UX tickets within the eBusiness team," implying a reporting line within the eBusiness or digital operations team, potentially reporting to an eBusiness Manager or Director.

Methodology:

• User-Centric Design: The core methodology revolves around understanding and improving the user experience across digital touchpoints.

• Data-Driven Decisions: Utilizing Google Analytics, surveys, and scoring techniques to inform enhancements and validate changes.

• Process Standardization: Emphasis on creating SOPs and training to ensure consistent application of UX best practices and platform usage.

• Agile/Iterative Improvements: The mention of JIRA and continuous improvement suggests an iterative approach to system and website development.

Company Website: https://www.shimano.com/en-US/

📝 Enhancement Note: Understanding Shimano's position as a leader in the fishing industry is key. This means the digital platforms serve both direct consumers (B2C) and professional dealers (B2B), requiring a nuanced approach to UX design that caters to different user needs and business objectives within the same ecosystem.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Experienced," suggesting it's beyond an entry-level position but not yet senior management. It's an individual contributor role focused on execution and tactical improvement within the digital operations and UX domain.

Reporting Structure: The Web UX Coordinator likely reports to a manager or director within the eBusiness or Digital Operations team. They will collaborate closely with developers, marketing specialists, sales teams, and operations personnel.

Operations Impact: This role directly impacts operational efficiency and customer satisfaction by ensuring that digital platforms are user-friendly and effective. Improved UX can lead to higher conversion rates for B2C sales, better dealer engagement and order accuracy for B2B, and more efficient internal processes for CRM and JIRA users, ultimately contributing to revenue growth and operational cost reduction.

Growth Opportunities:

• Specialization in Digital Operations: Deepen expertise in e-commerce UX, CRM integration, and digital process optimization within the sporting goods industry.

• Transition to UX/UI Design: Develop advanced design skills and potentially move into a full UX/UI Designer role, focusing more on creative design and user research.

• Project Management: Grow into a Digital Project Manager role, overseeing larger system implementations and cross-functional digital initiatives.

• Operations Management: With further experience, move into broader Digital Operations or Revenue Operations management roles, leading teams and setting strategic direction for digital platforms.

• Industry Expertise: Leverage deep knowledge of the fishing industry to influence product development and digital strategy.

📝 Enhancement Note: The growth path from this role can lead to specialized UX/UI positions or broader operational management roles. The key is to leverage the experience gained in system optimization and cross-functional collaboration to move up.

🌐 Work Environment

Office Type: The role is on-site in Ladson, South Carolina, at Shimano's North American operations. This suggests a professional office environment within a larger corporate facility that may also house manufacturing, warehousing, or distribution operations.

Office Location(s): Ladson, SC, part of the greater Charleston metropolitan area. This location offers a balance of professional opportunities and a desirable lifestyle.

Workspace Context:

• Collaborative Environment: The role requires constant interaction with various departments (Marketing, Sales, Product, Supply Chain, Operations), indicating an open and collaborative workspace designed to facilitate communication and teamwork.

• Tools and Technology: Access to standard office technology, including computers, software suites (Microsoft Office, Google Suite), and potentially specialized UX/UI software and e-commerce platform access.

• Team Interaction: Opportunities to engage with the eBusiness team, developers, and stakeholders across the organization.

Work Schedule: The standard 40-hour work week is typical for a full-time position. While the role is on-site, the need for flexibility in managing changing priorities and project work suggests a dynamic work environment.

📝 Enhancement Note: An on-site role in a corporate facility for a large company like Shimano implies a structured and professional setting. Candidates should expect a collaborative team environment where communication and relationship-building are important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and application to assess basic qualifications, experience, and alignment with the role's requirements.

• Skills Assessment/Technical Interview: This may involve a discussion of your experience with specific tools (Google Analytics, e-commerce platforms, UX software) and your approach to problem-solving UX challenges.

• Portfolio Review: A crucial stage where you will present examples of your work. Be prepared to walk through 2-3 key projects that demonstrate your UX design thinking, process optimization, and impact.

• Behavioral/Situational Interviews: Questions assessing your teamwork, communication, problem-solving abilities, and how you handle changing priorities and stakeholder management.

• Hiring Manager/Team Interview: A final conversation to assess cultural fit and ensure alignment with the eBusiness team's objectives.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem, your role and approach, the solution you implemented, and, most importantly, the measurable results (e.g., increased conversion rates, reduced bounce rates, improved user satisfaction scores).

• Showcase Process: Demonstrate your UX design process from research and wireframing to testing and implementation. Explain why you made certain design decisions.

• Highlight Collaboration: Provide examples of how you collaborated with developers, marketing, sales, and operations to achieve project goals.

• Tailor to Shimano: If possible, subtly tailor your examples to showcase experience relevant to e-commerce, B2B/B2C platforms, or the sporting goods industry.

• Technical Proficiency: Be ready to discuss your proficiency with Google Analytics, e-commerce platforms (Shopify, Magento, Hybris), and any UI/UX software used.

Challenge Preparation:

• UX Challenge: You might be given a small design challenge or asked to analyze a current Shimano website/flow and propose improvements. Prepare to think critically and articulate your reasoning clearly.

• Process Improvement Scenario: Be ready to discuss how you would approach improving a specific user flow or resolving a user issue based on a given scenario.

• Data Interpretation: Prepare to discuss how you would use Google Analytics or other data sources to diagnose a UX problem or measure the success of a change.

📝 Enhancement Note: The portfolio is key for this role. Candidates should prepare to demonstrate not just design skills but also the ability to translate those skills into tangible business outcomes and operational efficiencies.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris, or comparable platforms. Proficiency in at least one is required, with experience in others being a significant plus. These are central to managing B2B and B2C websites.

• UI/UX Design & Prototyping Software: Adobe XD and InVision are preferred. Experience with similar tools like Figma or Sketch would also be valuable for wireframing and demo creation.

• Content Management Systems (CMS): Implicitly required for updating website content. Specific CMS experience may vary but general web content management skills are essential.

Analytics & Reporting:

• Google Analytics: Mandatory certification and demonstrated proficiency are required for gathering user feedback, analyzing website traffic, and measuring performance.

• Reporting Tools: Ability to generate performance reports and analytics for various stakeholders. This could involve using built-in platform analytics, Google Analytics reporting, or potentially BI tools.

CRM & Automation:

• CRM Systems: Salesforce or other CRM experience is preferred. Understanding how CRM integrates with B2B/B2C platforms and impacts user experience is beneficial.

• Internal Systems: Experience with PCM (Product Catalog Management), JIRA (project/issue tracking), and other internal systems is expected for understanding the broader ecosystem.

General Productivity:

• Microsoft Office Suite: Advanced Excel, Word, PowerPoint.

• Google Suite: Proficiency is also mentioned, suggesting use of tools like Google Docs, Sheets, and Slides for collaboration and documentation.

📝 Enhancement Note: This role requires a blend of technical skills related to web development and e-commerce platforms, analytical capabilities with Google Analytics, and familiarity with design tools. The emphasis on internal systems like PCM and JIRA indicates a need to understand how UX impacts broader operational workflows.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A primary focus on creating the "best-in-class" experience for all users, whether they are consumers, dealers, or internal staff.

• Collaboration & Teamwork: Strong emphasis on working closely with diverse departments (Marketing, Sales, Product, Supply Chain, Operations) to achieve common goals.

• Continuous Improvement: A drive to constantly enhance current systems and processes, gathering feedback and implementing iterative changes.

• Data-Driven Decision Making: Utilizing analytics and user feedback to inform design choices and measure the impact of implemented solutions.

• Attention to Detail: Meticulousness in content administration, SOP creation, and troubleshooting to ensure accuracy and quality.

• Efficiency & Organization: Valuing strong organizational skills, time management, and the ability to manage heavy workloads effectively.

Collaboration Style:

• Cross-functional Integration: The role acts as a bridge, connecting technical development with business needs across multiple departments.

• Proactive Communication: Regularly sharing updates, reports, and training to ensure all stakeholders are informed and proficient.

• Feedback Loop: Actively seeking and incorporating feedback from users and stakeholders to drive improvements.

• Problem-Solving Focus: Working collaboratively to troubleshoot issues and find solutions that benefit both the user and the business.

📝 Enhancement Note: The culture appears to be one that balances a strong, established brand with a forward-thinking approach to digital experience and operational efficiency. Candidates who are proactive, detail-oriented, and enjoy working across teams will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse User Needs: Catering to the distinct needs of B2C consumers, B2B dealers, and internal teams within a single digital ecosystem.

• Technical Integration Complexity: Ensuring seamless user experiences across multiple integrated systems (CRM, e-commerce, internal tools).

• Keeping Pace with Digital Trends: Continuously learning and adapting to evolving UX/UI best practices and e-commerce technologies.

• Managing Stakeholder Expectations: Aligning the priorities and feedback from various departments with limited resources and development timelines.

• Data Interpretation: Translating raw analytics data into actionable insights and concrete UX improvements.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Opportunities to deepen expertise in UX research, interaction design, and prototyping tools.

• E-commerce Specialization: Gaining in-depth knowledge of leading e-commerce platforms like Shopify, Magento, and Hybris.

• Digital Operations Strategy: Understanding how UX contributes to broader GTM and Revenue Operations strategies.

• Cross-Functional Knowledge: Developing a comprehensive understanding of Shimano's business processes across marketing, sales, supply chain, and operations.

• Industry Immersion: Becoming an expert in the fishing industry's digital landscape.

📝 Enhancement Note: This role presents a solid opportunity for growth within a specialized digital operations field. The challenges are typical for roles managing complex digital ecosystems, and the learning opportunities are rich for those looking to build a career in e-commerce and user experience.

💡 Interview Preparation

Strategy Questions:

• UX Process: "Describe your process for designing and optimizing a user flow for an e-commerce website. Walk me through a specific example." (Be prepared to discuss research, wireframing, prototyping, testing, and iteration.)

• Data Analysis: "How would you use Google Analytics to identify a problem with our B2B dealer portal's checkout process? What metrics would you look at, and what would be your recommended actions?"

• Stakeholder Management: "Imagine Marketing wants to implement a new feature that impacts the dealer login process. How would you collaborate with them and the development team to ensure a smooth UX?"

• Prioritization: "If you received multiple UX improvement requests from Sales, Marketing, and Operations simultaneously, how would you prioritize them?"

Company & Culture Questions:

• "What interests you about Shimano and the fishing industry?" (Research Shimano's brands, mission, and recent activities.)

• "How do you stay current with UX trends and e-commerce best practices?"

• "Describe a time you had to adapt to a changing project scope or priority."

• "How do you approach creating SOPs and training materials for technical platforms?" Portfolio Presentation Strategy:

• Structure: For each project, use a STAR method (Situation, Task, Action, Result). Clearly state the problem, your role, the actions you took, and the quantified results.

• Visuals: Use clear, concise visuals (screenshots, wireframes, flow diagrams) to illustrate your points. Avoid cluttered slides.

• Focus on Impact: Emphasize how your work drove business value (e.g., increased sales, improved efficiency, better user satisfaction).

• Be Prepared to Discuss Tools: Be ready to talk about your experience with specific tools like Google Analytics, Adobe XD, Shopify, etc.

📝 Enhancement Note: Candidates should be prepared to demonstrate not only their technical UX skills but also their operational mindset, problem-solving abilities, and capacity for cross-functional collaboration within a corporate environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided ADP recruitment link.

• Customize Your Resume: Tailor your resume to highlight experience with web development, UX/UI principles, Google Analytics, e-commerce platforms (Shopify, Magento, Hybris), and CRM systems. Quantify achievements wherever possible (e.g., "Improved conversion rate by X%").

• Prepare Your Portfolio: Curate 2-3 strong case studies that showcase your UX design process, system optimization contributions, and measurable results. Ensure you can clearly articulate your role, methodology, and the impact of your work.

• Research Shimano: Familiarize yourself with Shimano's brands, products, and their presence in the sporting goods industry. Understand their likely customer base (consumers and dealers) and how digital platforms support these relationships.

• Practice Interview Responses: Prepare answers for common UX, technical, and behavioral interview questions, focusing on demonstrating your problem-solving skills, collaboration abilities, and understanding of user-centric design within a business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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