WEB DESIGNER - RSA

📍 Job Overview

Job Title: Web Designer

Company: Flight Centre Travel Group

Location: Johannesburg, Gauteng, South Africa

Job Type: Full-Time

Category: Digital Design / Web Design / Marketing Operations

Date Posted: November 5, 2026

Experience Level: 3+ Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on elevating the digital experience for Flight Centre Travel Group brands through the creation of high-performing, visually compelling web experiences.

• The position requires a blend of exceptional visual design skills and a data-driven approach to optimize engagement and conversion rates across digital platforms.

• Key responsibilities include designing websites, landing pages, and campaign assets, while also owning and evolving the company's web design system.

• Candidates will leverage analytics tools and AI-assisted design workflows to inform design decisions, drive continuous improvement, and champion visual quality and brand consistency.

📝 Enhancement Note: While titled "Web Designer," the responsibilities indicate a role with significant strategic input into digital performance and optimization, aligning closely with aspects of Marketing Operations and GTM strategy execution. The emphasis on data analysis, conversion optimization (CRO), and collaboration with marketing and product teams points to a role that bridges creative design with commercial objectives.

📈 Primary Responsibilities

• Design visually compelling and high-converting websites, landing pages, and campaign experiences utilizing CMS platforms such as Webflow and Drupal.

• Develop engaging layouts, establish clear visual hierarchies, and craft user experiences that effectively balance brand excellence with measurable conversion performance.

• Create responsive web designs across desktop, tablet, and mobile devices, ensuring a seamless user experience on all platforms.

• Own, maintain, and advance the Flight Centre Travel Group (FCTG) web design system, including the development and documentation of component libraries and visual standards.

• Produce production-ready design specifications and collaborate closely with development teams to ensure precise and high-quality implementation of designs.

• Conduct thorough reviews of completed digital experiences, providing constructive feedback to uphold design precision, brand consistency, and overall quality.

• Analyze user behavior and website performance using analytics tools like Microsoft Clarity, VWO, and Google Analytics 4 (GA4) to identify key areas for optimization.

• Develop and implement data-informed design improvements focused on conversion rate optimization (CRO) based on behavioral insights and performance metrics.

• Partner effectively with cross-functional stakeholders, including Marketing, Brand, and Product teams, to prioritize website enhancements that deliver tangible commercial outcomes.

• Utilize analytics and performance reporting to guide design decisions, drive continuous improvement initiatives, and demonstrate the impact of design on business objectives.

• Integrate and leverage AI-powered design tools and workflows to enhance design efficiency, improve output quality, and foster innovation in digital experiences.

• Maintain a forward-thinking perspective by staying current on emerging digital design trends, best practices, and advancements in AI-assisted design technologies.

• Act as a brand steward, championing visual quality, brand consistency, and adherence to brand guidelines across all digital touchpoints.

• Support overarching digital marketing initiatives by designing essential web assets, templates, and campaign materials that align with marketing strategies.

• Contribute actively to fostering a safe, inclusive, and accessible work environment, ensuring all team members feel welcomed, respected, and empowered to succeed.

📝 Enhancement Note: The responsibilities clearly emphasize a results-oriented approach, moving beyond purely aesthetic design to focus on measurable business impact through conversion optimization and data analysis. The ownership of the design system and collaboration with cross-functional teams highlight a strategic operational component to this design role.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a related field; or equivalent practical experience demonstrating a strong foundation in design principles. Experience:

• A minimum of 3 years of professional experience in a dedicated web design, website design, or digital design role, with a proven track record of creating impactful digital assets.

• Demonstrated experience leading or significantly contributing to major website projects or end-to-end digital experience development.

• Hands-on experience in building, maintaining, or contributing to comprehensive design systems and reusable component libraries.

• Practical experience with Conversion Rate Optimization (CRO) methodologies, A/B testing frameworks, or other website optimization initiatives.

• Proficiency in utilizing Google Analytics 4 (GA4) or a comparable web analytics platform for performance tracking and insight generation. Required Skills:

• Advanced proficiency in Figma for UI/UX design, prototyping, and collaboration, along with a strong understanding of modern digital design practices.

• Demonstrated ability to design visually compelling and user-centered websites, landing pages, and digital campaigns.

• Expertise in creating responsive designs that adapt seamlessly across desktop, tablet, and mobile platforms.

• Experience in developing and implementing design systems, including style guides, component libraries, and documentation.

• Strong understanding of user experience (UX) principles and the ability to translate them into effective visual designs and user flows.

• Proficiency in analyzing user behavior data using tools like Microsoft Clarity, VWO, or GA4 to identify optimization opportunities. Preferred Skills:

• Experience designing for Content Management Systems (CMS) such as Webflow or Drupal.

• Familiarity with B2B environments and/or prior experience within the travel industry.

• Experience working within an in-house marketing or digital team, understanding cross-functional collaboration dynamics.

• Knowledge of Web Content Accessibility Guidelines (WCAG) 2.1 AA standards and experience designing accessible digital experiences.

• Experience utilizing AI-powered design tools, such as Figma AI or AI assistants like Claude, to enhance design workflows and innovation.

📝 Enhancement Note: The requirement for a strong portfolio and demonstrated experience in owning significant projects or design systems suggests a role that expects a candidate to be self-directed and capable of strategic design leadership within their domain. The preference for CMS, B2B, and travel industry experience indicates a need for domain-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of completed web design projects, with a clear emphasis on visual design, user experience, and measurable outcomes.

• Specific case studies demonstrating ownership of significant website projects or digital experience initiatives, detailing the problem, your solution, and the results achieved.

• Examples of contributions to or ownership of design systems, including visual standards, component libraries, and documentation, highlighting their impact on consistency and efficiency.

• Evidence of conversion-focused design improvements, ideally supported by data and analytics showcasing ROI or improved commercial metrics. Process Documentation:

• Demonstrate experience in documenting design processes, from initial concept and user research through to final implementation and post-launch analysis.

• Showcase understanding of workflow design and optimization, particularly in how design processes integrate with development and marketing workflows.

• Provide examples of how you have used process documentation to ensure consistency, facilitate collaboration, and drive continuous improvement in digital design projects.

📝 Enhancement Note: For a role emphasizing data-driven design and conversion optimization, the portfolio should not only display visual aptitude but also critically, demonstrate the candidate's ability to translate design choices into tangible business results. Case studies that quantify impact (e.g., increased conversion rates, reduced bounce rates, improved engagement metrics) will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Web Designer with 3+ years of experience in Johannesburg, South Africa, a competitive salary range is estimated between ZAR 350,000 to ZAR 550,000 per annum. This range is subject to the candidate's specific qualifications, experience level, and the final negotiation with Flight Centre Travel Group. Benefits:

• Comprehensive health insurance coverage, including medical aid options.

• Retirement savings plan, such as a provident fund or pension scheme.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, training, and attending industry conferences.

• Travel discounts and benefits, aligning with the company's core business in the travel industry.

• Access to employee assistance programs and wellness initiatives. Working Hours:

• Standard full-time hours, typically around 40 hours per week, with potential for some flexibility depending on project needs and team collaboration requirements. The role is primarily on-site, requiring regular attendance at the Johannesburg office.

📝 Enhancement Note: The estimated salary range is based on research of typical compensation for Web Designers in South Africa, considering the experience level and the specific skills requested. This estimate aims to provide a benchmark for candidates. The benefits listed are common offerings within larger organizations in the travel sector and are tailored to what operations and design professionals typically value.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• The company operates within the highly dynamic and competitive global travel and tourism sector. This industry is characterized by evolving consumer preferences, technological advancements, and a strong reliance on digital presence for customer acquisition and retention. For a Web Designer, this means a constant need to adapt to new trends and maintain visually appealing, user-friendly platforms that reflect current travel aspirations and booking behaviors. Company Size:

• Flight Centre Travel Group is a large, multinational corporation. This scale implies structured processes, established brand guidelines, and opportunities for significant cross-functional collaboration. For operations professionals, a large company often means access to robust resources, diverse career paths, and the chance to impact a global user base. It also suggests a need for strong communication and stakeholder management skills to navigate a complex organizational structure. Founded:

• Founded in 1981, Flight Centre Travel Group has a long history and significant experience in the travel industry. This longevity suggests stability, a deep understanding of the market, and a well-established brand reputation. For a Web Designer, this history implies a brand that values its legacy while likely embracing innovation to remain competitive. Team Structure:

• The Web Designer will likely be part of a broader Marketing or Digital team. This team structure would typically involve collaboration with digital marketers, content creators, product managers, brand specialists, and developers.

• Reporting lines would likely be to a Digital Marketing Manager, Head of Digital, or a similar leadership role within the marketing or product division.

• Cross-functional collaboration is a core aspect of this role, requiring strong partnerships with Brand, Product, and Development teams to ensure cohesive digital experiences aligned with overall business objectives. Methodology:

• The company's approach emphasizes data-driven decision-making, using analytics to inform design and optimize performance.

• Workflow planning and optimization are crucial, especially in managing design systems and ensuring efficient collaboration between design and development.

• There's a clear focus on leveraging AI-assisted design tools to increase efficiency and innovation, indicating an embrace of modern technological advancements in the design process. Company Website:

• https://www.flightcentre.com.au/ (Group level, specific brand sites will also be relevant)

📝 Enhancement Note: The company's long history in the travel industry provides a rich context for understanding brand evolution and customer needs. The emphasis on data and AI suggests a forward-thinking approach to digital design within a large, established organization.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as an experienced Web Designer, likely mid-level, requiring a solid foundation (3+ years) and the ability to take ownership of significant projects and design systems. It's a role that moves beyond execution to include strategy, system evolution, and performance optimization. Reporting Structure:

• The Web Designer will likely report into a Digital Marketing Manager, Head of Digital, or a similar role within the Marketing or Product department. This structure places the role within a team focused on driving digital performance and customer engagement. Operations Impact:

• The Web Designer's impact is directly tied to enhancing user engagement, driving website conversions, and strengthening brand perception online. By optimizing web experiences and design systems, this role contributes significantly to lead generation, customer acquisition, and ultimately, revenue growth for the various Flight Centre Travel Group brands. The focus on data and CRO underscores this direct link to commercial outcomes. Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in Conversion Rate Optimization (CRO), A/B testing, and advanced analytics interpretation, moving towards a specialist role in digital performance optimization.

• Design Leadership: Potential to grow into a Senior Web Designer or Design Lead role, taking on greater responsibility for design strategy, mentoring junior designers, and managing larger design initiatives or entire design systems.

• Cross-Functional Specialization: Develop deeper expertise in areas like UX research, product design integration, or marketing technology (MarTech) stack management, leveraging the broad exposure within the company.

• AI Design Integration: Become a subject matter expert in leveraging AI tools for design, potentially leading AI adoption initiatives within the design and marketing teams.

📝 Enhancement Note: The emphasis on owning the design system and driving conversion suggests a path towards more strategic design leadership roles, or specialization in performance-driven design within the digital marketing operations sphere.

🌐 Work Environment

Office Type:

• The role is described as "On-site," indicating a traditional office-based work environment within Flight Centre Travel Group's Johannesburg location. This setting typically fosters strong team collaboration, spontaneous brainstorming, and easier integration into company culture. Office Location(s):

• The primary work location is Johannesburg, South Africa. This implies working within a professional corporate office environment, likely equipped with standard office amenities and IT infrastructure. Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact closely with Marketing, Brand, Product, and Development teams. This environment facilitates the exchange of ideas and ensures alignment on design and business objectives.

• Access to necessary design tools, software licenses (e.g., Figma), and analytics platforms will be provided.

• Regular team meetings, design reviews, and cross-functional project discussions will be integral to the daily work, promoting a dynamic and interactive atmosphere. Work Schedule:

• The standard working hours are approximately 40 hours per week, aligning with typical business operations. While the role is on-site, there may be some flexibility in start and end times, subject to team agreements and operational needs, particularly for collaborative sessions or project deadlines.

📝 Enhancement Note: The on-site nature of the role suggests a preference for in-person collaboration, which can be beneficial for complex design discussions, team building, and rapid iteration, especially when working with interconnected teams like development and product.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, relevant experience, and alignment with the role's core responsibilities.

• Portfolio Presentation & Technical Interview: Expect to present your portfolio, discussing specific projects in detail. This will include explaining your design process, decision-making rationale, the impact of your work (especially regarding conversion and user experience), and your experience with design systems and analytics. Technical questions about Figma, responsive design, and CMS platforms will likely be asked.

• Stakeholder Interview: An interview with key stakeholders from Marketing, Brand, or Product teams to assess your collaboration style, understanding of business objectives, and ability to translate commercial needs into effective digital designs.

• Hiring Manager/Team Lead Interview: A final interview focusing on cultural fit, problem-solving abilities, your approach to AI-assisted design, and your career aspirations within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in web design, conversion optimization, and design system contributions. Prioritize projects with quantifiable results.

• Tell a Story: For each project, clearly articulate the problem statement, your design process and rationale, the challenges faced, your specific contributions, and the measurable outcomes achieved (e.g., conversion rate increases, engagement improvements). Use data points and analytics where possible.

• Highlight System Ownership: If you have experience with design systems, dedicate a section or specific examples to showcase your ability to build, maintain, and evolve them, emphasizing their impact on efficiency and brand consistency.

• Demonstrate Data-Driven Approach: Clearly illustrate how you use analytics (GA4, Clarity, VWO) and user behavior insights to inform your design decisions and optimization strategies.

• Showcase AI Integration: If applicable, include examples of how you've used AI tools to enhance your design workflow, improve efficiency, or drive innovation.

Challenge Preparation:

• Be prepared for potential design exercises, which might involve critiquing an existing website, proposing improvements to a specific landing page, or a short conceptual design task related to the travel industry.

• Practice articulating your design thinking process clearly and concisely, focusing on how your solutions align with business goals and user needs.

• Familiarize yourself with Flight Centre Travel Group's brands and current digital presence to better understand their context and potential areas for design enhancement.

📝 Enhancement Note: The emphasis on a "not traditional web design role" and the specific mention of data analysis, CRO, and AI suggests that candidates should be ready to discuss the business impact of their design work and their forward-thinking approach to design tools and methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI/UX design, prototyping, collaboration, and design system management.

• Webflow / Drupal (or similar CMS): Hands-on experience designing within these platforms is preferred, indicating familiarity with CMS capabilities and limitations for web design implementation.

• Adobe Creative Suite (Photoshop, Illustrator): Expected for general graphic design tasks, image editing, and asset creation as needed.

Analytics & Reporting:

• Google Analytics 4 (GA4): Proficiency required for analyzing user behavior, tracking website performance, and identifying optimization opportunities.

• Microsoft Clarity / VWO: Experience with these or similar tools for heat mapping, session recording, and A/B testing is highly beneficial for conversion rate optimization.

CRM & Automation:

• While not explicitly listed as a primary tool for the designer, understanding how web designs integrate with CRM platforms (like Salesforce, though not specified) and marketing automation tools (e.g., HubSpot, Marketo, though not specified) is advantageous for context, especially when designing lead generation forms or campaign landing pages. Other Relevant Technologies:

• AI-Powered Design Tools: Familiarity with tools like Figma AI, Claude, or similar AI assistants for enhancing design efficiency and creativity.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The specific mention of Webflow and Drupal, alongside Figma and GA4, indicates the technical ecosystem the designer will operate within. Proficiency in these tools, particularly Figma and GA4, is critical for success. The inclusion of AI tools highlights a company commitment to modernizing design workflows.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value where design choices are informed by analytics, user behavior, and performance metrics, rather than solely subjective preference.

• Brand Excellence & Consistency: A strong emphasis on upholding and evolving brand identity across all digital touchpoints, ensuring a cohesive and professional representation of Flight Centre Travel Group's various brands.

• Customer-Centricity: Designing with the end-user in mind, focusing on creating intuitive, engaging, and accessible experiences that meet customer needs and drive satisfaction.

• Innovation & Efficiency: An embrace of new technologies, particularly AI-assisted design, to enhance the design process, improve output quality, and drive efficiency in delivering digital solutions.

• Collaboration & Inclusivity: Fostering a supportive and inclusive team environment where diverse perspectives are valued, and cross-functional collaboration is encouraged to achieve shared goals.

Collaboration Style:

• Highly collaborative, working closely with Marketing, Brand, Product, and Development teams to ensure alignment and seamless integration of design into broader business strategies.

• A proactive approach to feedback, involving regular design reviews and constructive critique sessions to refine work and ensure high standards.

• Emphasis on knowledge sharing, particularly regarding design systems, best practices, and learnings from data analysis, to elevate the entire team's capabilities.

📝 Enhancement Note: The values suggest a dynamic environment where creativity meets analytical rigor. Candidates should be comfortable justifying design decisions with data and actively contributing to a culture of continuous improvement and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Conversion Goals: Effectively merging strong visual brand identity with the imperative to drive user engagement and conversion rates across diverse brand platforms.

• Managing Evolving Design Systems: Continuously updating and expanding the FCTG web design system to accommodate new features, brand updates, and technological advancements, while ensuring its adoption and usability across teams.

• Integrating AI-Assisted Design: Navigating the adoption and effective utilization of AI tools within existing design workflows, ensuring they enhance rather than hinder creativity and output quality.

• Cross-Functional Alignment: Ensuring consistent design application and stakeholder buy-in across multiple departments (Marketing, Brand, Product, Development) with potentially differing priorities.

Learning & Development Opportunities:

• Advanced CRO & Analytics Training: Deepen expertise in conversion rate optimization techniques, A/B testing methodologies, and advanced web analytics interpretation.

• Design System Leadership: Gain experience in strategic design system management, potentially leading its evolution and setting standards for its application.

• AI Design Specialization: Become a go-to expert for AI-assisted design tools and workflows within the organization, exploring innovative applications.

• Travel Industry Digital Trends: Develop a deep understanding of digital marketing and design trends specific to the global travel industry, enhancing strategic value.

📝 Enhancement Note: The challenges presented offer clear avenues for professional growth. Candidates who can articulate how they would tackle these challenges will demonstrate strong problem-solving skills and a proactive approach.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a new travel product launch. How would you incorporate user data and A/B testing?" (Focus on process, data integration, and outcome-driven design.)

• "How do you approach owning and evolving a design system? What are the key components, and how do you ensure its adoption and consistency across different teams and platforms like Webflow and Drupal?" (Highlight systematic thinking, collaboration, and maintenance.)

• "Discuss your experience with AI-assisted design tools. How have you used them to improve efficiency or innovation in your design work?" (Showcase forward-thinking and practical application of new technologies.) Company & Culture Questions:

• "Based on your understanding of Flight Centre Travel Group and the travel industry, what are some key considerations for designing effective digital experiences for your brands?" (Demonstrate research and industry awareness.)

• "How do you ensure brand consistency across multiple digital touchpoints and collaborate effectively with marketing and product teams to achieve this?" (Focus on brand stewardship and cross-functional collaboration.)

• "How do you measure the success of your design work, particularly in relation to commercial outcomes and user engagement?" (Emphasize data-driven impact and ROI.) Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the business objective and the measurable results achieved (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Show, Don't Just Tell: Use visuals effectively to illustrate your design process, from wireframes and prototypes to final implementations. Explain the "why" behind your design decisions.

• Design System Deep Dive: If you have design system experience, be prepared to walk through its structure, components, and how it contributes to efficiency and brand consistency.

• Focus on Collaboration: When discussing projects, highlight how you worked with developers, marketers, and other stakeholders, and how you incorporated their feedback.

📝 Enhancement Note: Preparing specific examples that directly address conversion optimization, design system management, and the use of analytics will be crucial. Candidates should be ready to discuss their role in driving business outcomes through design.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided career portal link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating conversion-focused design, design system contributions, and experience with CMS platforms (Webflow, Drupal). Quantify results wherever possible.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, proficiency in Figma and analytics tools (GA4), and any experience with CRO, AI design tools, or the travel industry. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio with a focus on business impact and design process. Prepare answers for common design strategy, collaboration, and problem-solving questions, especially those related to conversion optimization and data analysis.

• Company Research: Familiarize yourself with Flight Centre Travel Group's various brands, their current digital presence, and recent marketing initiatives to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.