Web & UX Manager

📍 Job Overview

Job Title: Web & UX Manager

Company: Netskope

Location: San José, Costa Rica

Job Type: Full-time

Category: Digital Marketing Operations / Web Strategy

Date Posted: 2026-07-31T18:30:11

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and roadmap for Netskope's global website, transforming it into a high-performance, conversion-driven revenue engine.

• Actively embed AI tooling across all aspects of web production, including design, personalization, testing, content quality assurance, and web operations, to eliminate manual tasks.

• Optimize content structure, schema, and information architecture for enhanced visibility and citation in AI-generated answers across Large Language Models (LLMs).

• Drive demand generation by transitioning the website into a powerful pipeline growth driver through strategic content organization, conversion-centric UX, and premium user experiences.

• Own the end-to-end user experience for a complex, multi-audience B2B website, aligning the vision, roadmap, and prioritization with company and go-to-market objectives.

📝 Enhancement Note: This role is a critical intersection of Digital Marketing Operations, Web Strategy, and UX Design, with a strong emphasis on AI integration and revenue generation. The focus on "AI-Native Execution" and "LLM Visibility" indicates a forward-thinking approach to web presence, requiring candidates to be proactive in leveraging new technologies for efficiency and market impact.

📈 Primary Responsibilities

• AI-Native Web Operations: Proactively identify and eliminate manual work through the strategic integration of AI tools in design ideation, image optimization, personalization, A/B testing, content QA, and overall web production workflows.

• LLM Visibility & Answer Engine Optimization: Develop and implement a robust information architecture, content strategy, and schema markup to ensure Netskope content is prominently cited and leveraged in AI-generated search results and LLM responses.

• Demand Generation & Pipeline Growth: Spearhead initiatives to evolve the website from a static digital footprint into a dynamic, high-performance demand generation platform, focusing on strategic content organization, conversion-optimized user journeys, and superior user experiences.

• B2B Digital Experience Ownership: Define, manage, and execute the end-to-end user experience strategy for Netskope's complex, multi-audience B2B website, ensuring alignment with overarching business goals and go-to-market strategies.

• Experimentation & Optimization Program: Build, scale, and lead a rigorous program for continuous experimentation, including hypothesis generation, testing strategy development, execution of A/B and multivariate tests, and establishing measurement frameworks for rapid iteration and conversion improvement.

• CMS & Web Infrastructure Strategy: Drive the strategic roadmap and deployment of a composable or headless CMS, collaborating with Legal and IT to implement critical web technologies, ensuring site resiliency, robust consent tracking, and AI-assisted site search capabilities.

• Design-to-Production Leadership: Actively participate in the design process using Figma, managing external UX designers and web developers to ensure high-quality output, on-time delivery, and efficient project execution in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on execution, and technical acumen. The emphasis on AI, LLM optimization, and a composable CMS points to a need for a candidate who can not only manage but also innovate and build within a modern digital framework.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical work experience. Experience:

• 5+ years of progressive experience in B2B SaaS web strategy, digital experience management, or UX leadership.

• Proven track record of successfully owning and optimizing conversion-focused websites that drive measurable business results.

• Demonstrated success leading significant digital transformation initiatives, including major website redesigns, replatforming projects, or CMS migrations. Required Skills:

• B2B Web Strategy: Deep understanding of B2B marketing funnels, buyer journeys, and how web presence contributes to pipeline generation and revenue growth.

• UX Design Principles: Strong grasp of user-centered design methodologies, information architecture, and creating intuitive, engaging user experiences for complex B2B audiences.

• AI Integration & Optimization: Fluency in leveraging AI tools for web operations, content creation assistance, personalization engines, and automating production workflows to eliminate manual bottlenecks.

• Modern CMS & Web Architecture: Hands-on experience with composable or headless Content Management Systems (e.g., Webflow), understanding their architecture, benefits, and implementation strategies.

• Answer Engine Optimization (AEO) / LLM Visibility: Solid understanding of SEO principles, schema markup, entity-based content strategy, and crawlability to maximize visibility and citation in AI-driven search results and LLM outputs.

• Figma Proficiency: Ability to work fluently in Figma for design prototyping, annotation, and ensuring seamless, efficient handoffs to development teams.

• Experimentation & Analytics: Strong discipline in designing and executing structured A/B and multivariate testing programs, coupled with fluency in web analytics platforms like Google Analytics 4 (GA4) and data visualization tools such as Looker.

• Leadership & Project Management: Proven ability to manage cross-functional marketing teams, external agencies, and vendor relationships, including budget forecasting and managing scalable component systems.

Preferred Skills:

• Experience with tools like Profound for Answer Engine Optimization.

• Familiarity with site resiliency best practices and implementing advanced web security measures.

• Experience managing AI-assisted site search implementations.

• Knowledge of consent tracking mechanisms and compliance requirements.

📝 Enhancement Note: The requirements emphasize a blend of strategic thinking, technical expertise, and hands-on execution. The specific mention of Webflow, Figma, GA4, Looker, and AI tools like Profound indicates the expected technology stack and skill set. The "builder's mentality" and "AI-Native Execution" suggest a need for a proactive, hands-on leader.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase successful end-to-end ownership of B2B websites, demonstrating strategic vision, user experience design, and conversion optimization efforts.

• Include case studies detailing major website redesigns, replatforming projects, or CMS migrations, highlighting challenges, solutions, and measurable outcomes.

• Present examples of how AI tools were integrated into web production workflows to improve efficiency, speed, or quality.

• Demonstrate experience optimizing content and site architecture for search engines and AI-driven discovery (e.g., schema implementation, entity-based content). Process Documentation:

• Documented examples of building and managing a rigorous A/B testing program, including hypothesis generation, test design, execution, and analysis.

• Evidence of developing and implementing information architecture strategies and content frameworks designed for complex B2B audiences and AI visibility.

• Workflow examples illustrating the process of collaborating with UX designers and developers, particularly in a Figma-to-development handoff scenario.

• Samples of budget forecasting, vendor management documentation, or scalable component system development for web projects.

📝 Enhancement Note: Candidates should prepare a portfolio that clearly articulates their strategic approach, technical capabilities, and quantifiable impact on revenue and user experience. Emphasis should be placed on showcasing experience with AI integration, modern web technologies, and data-driven optimization.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Web & UX Manager with 5-10 years of experience in a high-cost-of-living area like San José, Costa Rica, and considering the leadership responsibilities and specialized skills (AI, B2B SaaS, modern web tech), the estimated annual salary range would be approximately $70,000 - $110,000 USD. This range is subject to variation based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holiday schedule.

• Retirement savings plan with company matching contributions.

• Professional development opportunities, including training, conferences, and certifications.

• Potential for stock options or equity in a publicly traded company (NASDAQ: NTSK).

• Employee Assistance Program (EAP) for mental and emotional well-being.

• Opportunities for internal mobility and career advancement within a growing organization. Working Hours:

• Standard full-time work week, typically 40 hours per week.

• The role is on-site in San José, Costa Rica, requiring adherence to local business hours.

• Flexibility may be offered for specific tasks or project deadlines, subject to manager approval and team needs.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in San José, Costa Rica, considering the company's industry (cybersecurity/SaaS) and the specialized nature of the position. Benefits are standard for a publicly traded tech company and are assumed to be competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Cloud Networking (SaaS). Netskope operates at the forefront of modern security and networking, addressing the challenges of cloud adoption, data security, and AI integration for businesses globally.

Company Size: Netskope is a publicly traded company (NASDAQ: NTSK) with a significant global presence, indicating a mid-to-large enterprise size, likely employing several thousand individuals worldwide. This size offers both structure and opportunities for impact.

Founded: Netskope was founded in 2012, giving it over a decade of experience in the rapidly evolving cybersecurity landscape. This maturity suggests established processes but also a culture of innovation to remain a leader.

Team Structure:

• The Web & UX Manager will be part of the Digital & Brand Studio, a team likely focused on driving Netskope's online presence and brand narrative.

• This role will collaborate closely with marketing, product marketing, demand generation, IT, legal, and potentially sales teams.

• Expected to manage relationships with external UX designers and web development agencies/contractors. Methodology:

• Emphasis on data-driven decision-making, continuous experimentation, and rapid iteration.

• A proactive approach to leveraging AI and automation to enhance efficiency and effectiveness in web operations.

• Collaborative problem-solving and a focus on delivering measurable business outcomes, particularly pipeline growth and conversion optimization.

Company Website: https://www.netskope.com

📝 Enhancement Note: Netskope's culture emphasizes belonging, innovation, and diversity. The company's leadership in cybersecurity and its recent IPO suggest a dynamic, growth-oriented environment. The "Digital & Brand Studio" implies a creative and strategic team focused on impactful digital experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Managerial level within the Digital Marketing and Web Operations domain. It requires strategic oversight, team/vendor management, and direct impact on revenue generation through digital channels.

Reporting Structure: The Web & UX Manager will likely report into a Director or VP of Digital Marketing, Brand, or Marketing Operations, overseeing a critical function within the broader marketing organization.

Operations Impact: The role has a direct and significant impact on revenue by transforming the website into a high-performance demand generation engine. Success is measured through pipeline growth, conversion rates, and the overall effectiveness of the digital footprint in attracting and nurturing leads.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Director-level role overseeing a larger digital marketing or web operations team, or to lead broader digital transformation initiatives.

• Specialization & Expertise: Deepen expertise in AI-driven web technologies, advanced SEO/AEO strategies, and composable architectures, becoming a subject matter expert.

• Cross-Functional Leadership: Opportunities to lead cross-departmental projects involving product marketing, sales enablement, and corporate branding initiatives that leverage the web platform.

• Mentorship: Develop leadership skills by mentoring junior team members or external contractors, and contributing to the development of Netskope's internal talent pool.

📝 Enhancement Note: The role offers a clear path for career advancement within digital marketing and operations, particularly for individuals looking to specialize in AI-driven web strategies and B2B SaaS growth. The focus on transformation and innovation provides ample opportunity for high-impact contributions and leadership development.

🌐 Work Environment

Office Type: On-site in San José, Costa Rica. This implies a traditional office setting designed for collaboration and focused work.

Office Location(s): San José, Costa Rica. This location suggests a vibrant business hub with access to a skilled talent pool.

Workspace Context:

• A collaborative office environment designed to foster teamwork and cross-functional interaction.

• Access to modern technology and tools required for web design, development, analytics, and AI integration.

• Opportunities for regular in-person collaboration with marketing colleagues, IT, and potentially other stakeholders.

• A professional setting that supports focused work on complex digital strategy and execution. Work Schedule:

• Standard 40-hour work week, with adherence to local business hours in San José.

• While on-site, there may be some flexibility for project-specific needs, but the primary expectation is consistent office presence for collaboration and management.

📝 Enhancement Note: The on-site requirement in San José points to a need for candidates who thrive in a structured, collaborative office environment and are committed to in-person team dynamics. It also suggests the company values direct interaction for strategic initiatives and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on strategic thinking, operational experience, leadership capabilities, and specific examples related to the job responsibilities.

• Technical/Skills Assessment: This may involve a portfolio review, a practical exercise (e.g., analyzing a website, proposing an AI integration strategy), or a discussion around specific tools and technologies (Figma, CMS, GA4, AI tools).

• Cross-Functional Interview(s): Interviews with key stakeholders from related departments (e.g., Demand Generation, Product Marketing, IT) to assess collaboration skills and understanding of cross-functional needs.

• Final Interview: Potentially with a senior leader (Director/VP level) to discuss overall vision, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the business objectives, your specific role, the strategies implemented, and the measurable results (e.g., % increase in pipeline, conversion rate improvement, reduction in production time).

• Showcase AI Integration: Highlight specific examples where AI was used to improve efficiency, personalize user experiences, or enhance content quality.

• Demonstrate UX/UI Acumen: Include examples that showcase your understanding of user-centered design, information architecture, and creating intuitive B2B user journeys. Use visuals effectively.

• Highlight Technical Proficiency: Be ready to discuss your experience with CMS platforms (especially headless/composable), Figma, analytics tools, and AEO principles.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by key responsibility area. Be prepared to walk through specific case studies in detail.

Challenge Preparation:

• Website Audit & Strategy: Be prepared to analyze a section of Netskope's current website, identify areas for improvement, and propose specific strategies using AI, UX best practices, and AEO principles.

• AI Implementation Scenario: You might be asked to outline how you would integrate a specific AI tool into a web production workflow or how to optimize content for LLM visibility.

• Experimentation Design: Prepare to outline a hypothesis, testing methodology, and measurement plan for a specific website conversion goal.

📝 Enhancement Note: Candidates should anticipate a multi-stage interview process that thoroughly evaluates their strategic, technical, and leadership capabilities. A strong, well-documented portfolio showcasing relevant experience, particularly with AI and B2B web optimization, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• CMS: Modern Composable or Headless CMS (e.g., Webflow is specifically mentioned, indicating potential use or preference). Experience with other headless platforms is valuable.

• Design & Prototyping: Figma (required for active participation and handoffs).

• Web Analytics: Google Analytics 4 (GA4) (required).

• Data Visualization/BI: Looker (required for reporting and dashboarding).

• AI Tools: Broad experience leveraging various AI tools for web operations, content optimization, personalization, and automation. Specific tools may vary, but a proactive approach to AI adoption is key.

Analytics & Reporting:

• Proficiency in analyzing website performance data, user behavior, and conversion metrics using GA4 and Looker.

• Ability to translate data insights into actionable recommendations for website improvements and experimentation.

• Experience in creating dashboards and reports for stakeholders to communicate performance and impact. CRM & Automation:

• While not explicitly listed as primary, understanding how the website integrates with CRM systems (e.g., Salesforce) and marketing automation platforms is essential for demand generation.

• Experience with tools that facilitate web automation and workflow management.

📝 Enhancement Note: The technology stack emphasizes modern, agile web development and data analysis tools. Proficiency in Figma, GA4, Looker, and a strong understanding of headless CMS architecture and AI applications are critical. Candidates should be prepared to discuss their experience with these tools and their ability to integrate new technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & Entrepreneurship: Netskope encourages employees to act like entrepreneurs, fostering an environment where new ideas and innovative approaches are welcomed and pursued.

• Belonging & Inclusion: A strong commitment to creating an inclusive environment where diverse voices are heard, respected, and valued, enabling authentic self-expression and driving collective success.

• Transparency & Curiosity: Encouraging open communication, a desire to learn, and a proactive approach to understanding and solving complex challenges.

• Data-Driven Decision Making: Utilizing data and analytics to inform strategies, measure impact, and drive continuous improvement in all operations.

• Efficiency & Automation: A culture that embraces finding and eliminating manual work through the adoption of new technologies like AI to streamline processes and increase productivity.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working collaboratively across marketing, product, sales, and IT departments to achieve shared goals.

• Feedback Exchange: An open culture for providing and receiving constructive feedback to foster continuous improvement in processes and outcomes.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across teams to elevate collective expertise.

📝 Enhancement Note: The company culture appears to be dynamic, forward-thinking, and people-centric. Candidates who are proactive, collaborative, and eager to leverage new technologies like AI will likely find a good fit. The emphasis on "belonging" suggests a supportive and inclusive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Tech Landscape: Staying ahead of advancements in AI, LLMs, web technologies, and user expectations in the fast-paced cybersecurity industry.

• Balancing Innovation with Stability: Implementing cutting-edge AI and composable architectures while ensuring site reliability, security, and seamless business continuity.

• Driving Measurable Revenue Impact: Translating web strategy and UX improvements into tangible pipeline growth and conversion metrics in a competitive B2B SaaS market.

• Cross-Functional Alignment: Effectively managing stakeholder expectations and securing buy-in from various departments for web initiatives and strategic changes.

Learning & Development Opportunities:

• AI & Web Technology Specialization: Deepen expertise in AI applications for marketing, LLM optimization, and advanced composable CMS architectures.

• Industry Conferences & Certifications: Opportunities to attend leading digital marketing, UX, and web technology conferences, and pursue relevant certifications.

• Mentorship Programs: Access to mentorship from senior leaders within Netskope, fostering leadership development and strategic thinking.

• Exposure to Global Markets: Opportunity to manage a global website strategy, gaining insights into diverse market needs and digital behaviors.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex challenges at the intersection of AI, web strategy, and B2B revenue generation within a leading cybersecurity firm. Candidates will have the chance to shape the future of Netskope's digital presence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach transforming Netskope's website into a primary demand generation engine using AI and modern web architecture?" (Focus on strategy, AI integration, and revenue impact.)

• "Describe a time you led a major website replatforming or redesign. What were the key challenges, how did you address them, and what were the measurable outcomes?" (Demonstrate project leadership, technical execution, and results.)

• "Given our focus on LLM visibility, what steps would you take to optimize our content and information architecture for AI-generated answers?" (Showcase understanding of AEO, schema, and content strategy for AI.) Company & Culture Questions:

• "How do Netskope's values of 'belonging,' 'innovation,' and 'entrepreneurship' resonate with your professional approach?" (Connect personal values to company culture.)

• "How would you foster collaboration between the Digital & Brand Studio and other marketing or product teams to achieve website goals?" (Highlight cross-functional collaboration skills.)

• "What metrics would you prioritize to demonstrate the ROI of your web and UX initiatives to executive leadership?" (Focus on business impact and data-driven reporting.) Portfolio Presentation Strategy:

• The "Why, What, How, So What" Framework: For each case study, clearly articulate the business problem (Why), your solution/strategy (What), the execution details (How), and the measurable results/impact (So What).

• Visual Storytelling: Use screenshots, mockups, and data visualizations to bring your projects to life. Show before-and-after comparisons where applicable.

• Focus on AI & Optimization: Specifically call out instances where AI was used to improve efficiency or outcomes, and detail your experimentation and conversion optimization processes.

• Concise & Impactful: Be prepared to present your portfolio efficiently, highlighting the most relevant projects and achievements for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of B2B SaaS web strategy, AI integration, UX principles, and a data-driven approach to driving revenue. Be ready to articulate your strategic vision and provide concrete examples of your past successes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Netskope Careers site via the provided URL.

• Customize Your Resume: Tailor your resume to highlight experience in B2B SaaS, AI integration, web strategy, UX design, conversion optimization, CMS management, and analytics tools (Figma, GA4, Looker). Use keywords from the job description.

• Prepare Your Portfolio: Curate a digital portfolio that showcases relevant projects, emphasizing your role, strategies, quantifiable results, and specific examples of AI implementation and conversion optimization.

• Research Netskope: Understand Netskope's products, target market, competitive landscape, and recent company news. Familiarize yourself with their current website and digital presence.

• Practice Your Presentation: Be ready to articulate your experience and present specific case studies from your portfolio, focusing on how your skills align with Netskope's needs, particularly concerning AI and demand generation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.