Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Iru

Location: Miami, Florida, United States

Job Type: Full-Time

Category: Marketing Operations / Brand Design

Date Posted: April 14, 2026

Experience Level: 0-2 Years (Entry-Level)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Design and produce a wide range of marketing assets including digital ads, social media content, and website layouts to support the brand.

• Collaborate closely with the Senior Visual Designer and cross-functional teams to ensure visual consistency and high-quality execution across all touchpoints.

• Contribute to the development and maintenance of Figma libraries, design components, and style guide elements for efficient and consistent execution.

• Develop a deep understanding of Iru's AI-powered security and IT platform to create product-centric visuals that clearly communicate its value proposition.

📝 Enhancement Note: This role is positioned as an entry-level Visual Designer within a "Brand Studio" environment, emphasizing the production and execution of marketing assets. The explicit mention of working with a Senior Visual Designer and having direct access to marketing leadership suggests a strong mentorship and learning opportunity. The hybrid work model with specific in-office days points to a structured, collaborative environment typical for growth-stage B2B SaaS companies.

📈 Primary Responsibilities

• Design and produce diverse marketing assets, including digital advertisements, social media graphics, email campaign visuals, event materials, presentation decks, and PDF collateral.

• Support website design initiatives by translating brand direction into clean, conversion-focused page layouts and user interfaces.

• Create compelling, product-centric visuals that accurately represent the Iru platform, effectively communicating its core functionalities and value proposition.

• Contribute to the development and maintenance of comprehensive Figma libraries, reusable design components, and style guide elements to ensure brand consistency and streamline execution workflows.

• Collaborate closely with the Senior Visual Designer on larger brand identity and web design projects, taking ownership of specific workstreams and deliverables.

• Partner effectively with the web developer to ensure accurate implementation of design assets in production environments, maintaining visual integrity and user experience.

• Work cross-functionally with Product Marketing Managers (PMMs), content creators, and paid media specialists to transform creative briefs into high-performing advertising assets.

• Actively maintain visual consistency across all marketing touchpoints, upholding the Iru brand identity and aesthetic standards.

• Develop an in-depth understanding of the Iru product's capabilities and benefits to ensure design outputs are not only visually appealing but also contextually accurate and informative.

📝 Enhancement Note: Responsibilities are heavily focused on asset creation and production, with a clear emphasis on translating brand direction into tangible marketing materials. The inclusion of "conversion-focused" and "product-centric visuals" highlights the performance-oriented nature of the design work, aligning with marketing operations goals. The requirement to collaborate with specific roles like PMMs and web developers indicates a need for strong communication and teamwork skills within a GTM context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for entry-level design roles. Equivalent practical experience and a strong portfolio will also be considered.

Experience: 0-2 years of experience in a design role, either in-house or at an agency, with a demonstrated ability to produce high-quality visual assets.

Required Skills:

• Proven experience in visual design, with a strong portfolio showcasing excellent typography, layout, color theory, and composition skills.

• High proficiency in Figma for UI/UX design, component creation, and collaborative workflows.

• Expertise in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset creation and manipulation.

• Meticulous attention to detail, evident in the quality and precision of design deliverables.

• Strong collaborative spirit and receptiveness to feedback, with the ability to interpret direction and enhance creative output.

• Demonstrated ability to manage multiple design projects concurrently, delivering timely and high-quality results without constant supervision.

Preferred Skills:

• Experience with motion graphics design using After Effects or similar software.

• Familiarity with designing for B2B SaaS products or complex technical solutions.

• Basic understanding of web development constraints and how designs translate into code.

• Exposure to brand system thinking or the creation and maintenance of design documentation.

• Experience creating UI/UX wireframes and contributing to user experience improvements.

• Experience maintaining and contributing to a clear and user-friendly Figma component library.

📝 Enhancement Note: The requirement for a strong portfolio is paramount, emphasizing practical skills over formal education for this entry-level role. Proficiency in Figma is highlighted as a primary tool, reflecting modern design workflows. The "nice to have" section points towards specific areas of growth and specialization that would make a candidate more competitive, particularly experience with B2B SaaS and UI/UX principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates your design capabilities, with each piece showcasing pride in execution and the ability to articulate design decisions.

• Examples of diverse marketing assets, including digital ads, social media graphics, website mockups, and presentation materials.

• Case studies or project breakdowns that illustrate your design process, from initial brief to final asset, highlighting problem-solving and creative execution.

• Visualizations that demonstrate an understanding of typography, layout, color, and composition applied effectively to achieve design objectives.

Process Documentation:

• Examples of how you approach design briefs, detailing your process for understanding requirements, brainstorming concepts, and developing visual solutions.

• Documentation of your workflow for creating and iterating on design assets, including any version control or feedback integration methods.

• Demonstrations of how you contribute to or maintain design systems, component libraries, or style guides, showcasing an understanding of scalable design processes.

📝 Enhancement Note: The portfolio is expected to be a practical demonstration of skills, not just a collection of work. Emphasis is placed on the candidate's ability to articulate their design process and problem-solving approach. For an entry-level role, demonstrating an understanding of design system principles and collaborative workflows is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for entry-level Visual Designers in Miami, Florida, with 0-2 years of experience, the estimated salary range is approximately $55,000 - $75,000 annually. This estimate considers the company's funding and valuation ($850 million valuation, $100 million raise), suggesting a competitive compensation package.

Benefits:

• Competitive salary

• Hybrid work environment (3 days in office per week)

• 100% individual and dependent medical, dental, and vision coverage

• 401(K) with a 4% company match

• 20 days of Paid Time Off (PTO)

• Iru Wellness Week (first week in July)

• Equity for full-time employees

• In-office lunch stipend

• Up to 16 weeks of paid leave for new parents

• Paid Family and Medical Leave

• Modern Health mental health benefits for individuals and dependents

• Fertility benefits

• Working Advantage employee discounts

• Onsite fitness center

• Free parking

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model implies a structured schedule with specific days designated for in-office work, balancing flexibility with collaborative needs.

📝 Enhancement Note: Salary is estimated based on typical entry-level Visual Designer compensation in a major metropolitan area like Miami, adjusted for the company's growth-stage profile. The provided benefits package is extensive and competitive, particularly for an early-stage company, indicating a strong focus on employee well-being and retention. The hybrid work arrangement is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Security & IT Platform for Businesses)

Company Size: While specific headcount isn't provided in the raw data, the mention of raising $100 million and serving "world's fastest-growing companies" suggests a dynamic, growth-stage startup environment, likely in the range of 50-250 employees. The company has also been recognized on Forbes’ America’s Best Startup Employers 2025 list for employee engagement.

Founded: The funding in July 2024 and recognition on a 2025 employer list suggests a relatively recent founding, likely within the last 3-5 years, indicating a modern and forward-thinking operational approach.

Team Structure:

• The Brand Studio likely operates as a sub-team within the Marketing department, reporting up to a Marketing Director or VP.

• This role will report directly to the Senior Visual Designer, who will provide mentorship and day-to-day guidance.

Methodology:

• Iru emphasizes an AI-powered approach, suggesting a data-driven and technology-forward methodology in its product development and marketing efforts.

• The focus on "collapsing the stack" and providing "time and control back" implies a commitment to efficiency and streamlined processes.

• The company values innovation, speed, and a strong user-centric approach, as evidenced by its product and customer base.

Company Website: iru.org

📝 Enhancement Note: The company culture is likely fast-paced, innovative, and focused on rapid growth, typical of a well-funded tech startup. The recognition for employee engagement is a positive indicator for culture. The Brand Studio is presented as a central function for bringing the brand to life, suggesting that design is highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is at an entry-level (0-2 years experience) Visual Designer position. It's a foundational role within the Brand Studio, focused on execution, production, and learning under experienced guidance.

Reporting Structure: The Visual Designer will report directly to the Senior Visual Designer within the Brand Studio. This structure offers direct mentorship and a clear learning path.

Operations Impact: As a Visual Designer, the impact is primarily on brand perception, marketing effectiveness, and user experience. High-quality visuals drive brand awareness, engagement, and conversion rates for marketing campaigns, website traffic, and product adoption. This role directly contributes to the company's GTM strategy by ensuring a consistent and compelling brand presentation.

Growth Opportunities:

• Skill Advancement: Deepen expertise in visual design, UI/UX, motion graphics, and brand systems through hands-on project work and mentorship from the Senior Visual Designer.

• Specialization: Potential to specialize in areas like web design, digital advertising creative, or product visualization based on project needs and personal interest.

• Leadership Potential: Over time, with proven performance and expanded responsibilities, there's a path towards becoming a Senior Visual Designer or Art Director, leading projects and potentially managing junior designers.

• Cross-functional Exposure: Gain experience working with various marketing functions and product teams, understanding broader GTM strategies and business objectives.

📝 Enhancement Note: The growth path is clearly defined through mentorship and increasing project complexity. The role is designed to build foundational skills and provide exposure to a fast-paced SaaS marketing environment, setting the stage for future career advancement within design or related marketing operations fields.

🌐 Work Environment

Office Type: Hybrid work environment, requiring 3 days per week in the Coral Gables office. This suggests a modern office setting designed to foster collaboration and focused work.

Office Location(s): Coral Gables, Miami, Florida. This location provides access to a vibrant business community and talent pool.

Workspace Context:

• The office environment is designed to support a hybrid model, likely offering collaborative spaces for team meetings and focused work areas for individual tasks.

• Access to necessary design tools and technology (Figma, Adobe Creative Suite) will be provided.

• Opportunities for direct interaction with the Senior Visual Designer and other marketing team members will be frequent, facilitating learning and idea exchange.

Work Schedule: The hybrid schedule requires presence in the office on Tuesdays, Wednesdays, and Thursdays. The remaining days can be worked remotely. Standard full-time hours (approximately 40 hours/week) are expected, with flexibility often inherent in creative roles, balanced by project deadlines and team coordination needs.

📝 Enhancement Note: The hybrid model is a key feature, indicating a balance between remote flexibility and in-person collaboration. The specific days in the office suggest a structured approach to team synchronization and creative synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief screening call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Skills Assessment: A more in-depth interview with the Senior Visual Designer and potentially a Marketing leader. This will involve a detailed walkthrough of your portfolio, focusing on your design process, problem-solving skills, and proficiency in Figma and Adobe Creative Suite. You may be asked to complete a small design exercise or case study.

• Cross-functional/Team Interview: An opportunity to meet with other members of the marketing team or cross-functional partners (e.g., PMM, web developer) to assess collaboration style and communication skills.

• Final Interview: Potentially with a higher-level marketing executive to discuss career aspirations, strategic thinking, and overall fit with the company's vision.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent the skills required for this role (marketing assets, website design, product visuals).

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, the challenges faced, and the outcome or impact. Use visuals to support your narrative.

• Highlight Figma & Adobe Proficiency: Ensure your portfolio includes examples that demonstrate your command of Figma for UI/UX and component libraries, and Adobe Creative Suite for asset creation.

• Showcase Brand Understanding: Include examples that demonstrate an ability to adhere to and evolve brand guidelines. If possible, show how you've applied these principles to diverse marketing materials.

• Practice Your Presentation: Be prepared to walk through your portfolio confidently and answer questions about your design decisions, technical execution, and collaborative approach.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge. This could involve creating a social media graphic, a landing page concept, or adapting existing assets based on a brief. Focus on speed, accuracy, and adherence to brand guidelines.

• Figma Proficiency: Brush up on Figma features, especially component creation, auto-layout, and prototyping, as these are critical for efficient workflow.

• B2B SaaS Context: If you have experience with B2B SaaS, be ready to discuss how your design approach differs from B2C. If not, research Iru's product and target audience to demonstrate an understanding of the technical and business context.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio presentation. Candidates should prepare to actively discuss their design process and demonstrate their technical proficiency, particularly in Figma. A design exercise is a likely component.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Proficiency in creating and managing design components and libraries is crucial.

• Adobe Creative Suite: Specifically Photoshop for image editing and manipulation, Illustrator for vector graphics and illustrations, and potentially InDesign for layout and print collateral.

Analytics & Reporting: While not a primary responsibility, familiarity with how design impacts marketing analytics (e.g., conversion rates for digital ads, engagement on social media) is beneficial for creating effective visuals.

CRM & Automation: No direct CRM interaction is expected, but understanding how marketing assets are deployed through email marketing platforms or ad systems would be advantageous.

📝 Enhancement Note: Figma and the Adobe Creative Suite are the core technical requirements for this role. Understanding how design assets integrate into broader marketing technology stacks and impact performance metrics is a plus.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Forward: A culture that embraces cutting-edge technology and data-driven approaches, as reflected in the AI-powered product.

• Efficiency & Control: A commitment to streamlining processes and providing users (and employees) with greater control and time.

• High-Performance & Growth: Fostering an environment where ambitious individuals can excel and contribute to rapid company expansion.

• Collaboration & Feedback: Encouraging open communication and constructive feedback to drive continuous improvement in both product and internal processes.

• User-Centricity: A deep focus on understanding and serving the needs of their target customers (fast-growing companies).

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, product, and engineering teams to ensure cohesive brand messaging and product representation.

• Mentorship-Driven: The relationship with the Senior Visual Designer will be key, characterized by guidance, learning, and shared creative problem-solving.

• Feedback Loops: An open culture where feedback is regularly exchanged among team members to refine creative output and ensure alignment.

• Agile & Responsive: The fast-paced nature of the company implies an agile approach to design, adapting quickly to new briefs and market opportunities.

📝 Enhancement Note: The company values are geared towards innovation, efficiency, and growth, with a strong emphasis on the user. The collaboration style is expected to be highly integrated and feedback-oriented, especially within the Brand Studio and with cross-functional marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-moving startup, there will be pressure to produce assets quickly while maintaining high visual standards.

• Translating Technical Concepts: Effectively visualizing complex AI-powered security and IT platform features for a diverse audience.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across a rapidly expanding range of marketing materials and channels.

• Adapting to Evolving Needs: The company's rapid growth may lead to frequent changes in marketing strategies and design requirements.

Learning & Development Opportunities:

• Mentorship: Direct guidance from a Senior Visual Designer provides invaluable learning opportunities in advanced design techniques, strategic branding, and industry best practices.

• Skill Breadth: Exposure to a wide array of marketing collateral and digital assets will broaden your design skillset across different mediums.

• Industry Knowledge: Gaining insight into the B2B SaaS and cybersecurity tech landscape, understanding its unique design challenges and opportunities.

• Career Progression: This role serves as a strong foundation for advancing into more senior design roles, potentially specializing in UI/UX, brand management, or art direction within a high-growth tech company.

📝 Enhancement Note: The primary challenges stem from the dynamic startup environment and the technical nature of the product. Growth opportunities are excellent, particularly through mentorship and exposure to diverse design challenges in a thriving industry.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a project in your portfolio that exemplifies your design process from brief to execution. How did you approach the problem, what were your key decisions, and what was the outcome?"

• Tool Proficiency: "Describe your experience with Figma. How do you leverage its features for efficiency and collaboration? Can you give an example of a complex component or library you've built?"

• Brand Application: "How do you ensure visual consistency across various marketing channels while still allowing for creative expression?"

• Collaboration & Feedback: "Describe a time you received critical feedback on your design. How did you handle it, and what was the result?"

• Problem Solving: "Imagine we need to create a series of digital ads for a new feature. What would be your initial steps, and what information would you need from the marketing team?"

Company & Culture Questions:

• "What interests you about Iru and our mission to secure users, apps, and devices with AI?"

• "How do you see yourself contributing to our Brand Studio culture and the overall marketing team's success?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating progression from simpler to more complex work.

• Narrative: For each project, clearly articulate the "why" behind your design choices. Focus on the problem you were solving and the impact of your design.

• Visuals: Use high-quality mockups and clear visual examples. Ensure any Figma work is presented clearly, perhaps with a brief screen recording or animated walkthrough of components/prototypes.

• Conciseness: Be prepared to present your most impactful projects efficiently, focusing on key takeaways rather than exhaustive detail.

📝 Enhancement Note: Interview preparation should focus on articulating your design process, demonstrating technical proficiency (especially in Figma), and showing an understanding of how design supports business and marketing objectives in a B2B SaaS context. Be ready to discuss feedback constructively and showcase enthusiasm for Iru's mission.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Lever link.

• Portfolio Customization: Tailor your portfolio to highlight relevant work, such as marketing assets, web design mockups, and examples demonstrating strong typography, layout, and composition. Prioritize pieces that showcase your proficiency in Figma and Adobe Creative Suite.

• Resume Optimization: Ensure your resume clearly lists your experience with Figma, Adobe Creative Suite, and any relevant design projects. Use keywords from the job description, such as "Visual Design," "Marketing Assets," "Brand Stewardship," and "UI/UX."

• Interview Preparation: Practice walking through your portfolio, focusing on articulating your design process, problem-solving skills, and ability to collaborate. Prepare answers to common interview questions related to design fundamentals, tool proficiency, and teamwork.

• Company Research: Thoroughly research Iru, its product, target market, and recent company news. Understand their brand aesthetic and be prepared to discuss how your design philosophy aligns with their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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