Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Innovapptive

Location: Hyderabad, Telangana, India

Job Type: Full-Time, Salaried

Category: Product Marketing Design / Visual Communications

Date Posted: 2026-06-08

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-visibility visual assets for B2B enterprise clients, focusing on executive sales decks, event keynotes, and advertising creative.

• Own the end-to-end visual design process, from conceptualization and rough notes to polished, final-quality output, ensuring executive-grade standards.

• Leverage proficiency in Canva and Adobe Creative Suite to create compelling visuals for sales collateral, event graphics, and digital campaigns.

• Collaborate closely with the Product Marketing team to translate complex ideas into clear, impactful visual narratives that drive engagement and understanding.

📝 Enhancement Note: This role sits within the Product Marketing team, emphasizing a strong connection between visual design and go-to-market strategies. The "executive-grade" requirement highlights the need for a polished, professional aesthetic suitable for enterprise-level clients and C-suite presentations.

📈 Primary Responsibilities

• Design and produce all sales decks, pitch presentations, and executive decks to an executive-grade standard, ensuring visual consistency and brand adherence.

• Develop comprehensive visual assets for company events, including booth graphics, signage, and promotional materials, from concept to print-ready files.

• Create engaging ad creatives for various digital platforms, such as LinkedIn and display networks, to support marketing campaigns.

• Execute end-to-end video production, including editing product demonstration videos, trimming footage, adding lower thirds, title cards, captions, and basic motion graphics.

• Design visual elements for landing pages, such as hero graphics, section visuals, call-to-action graphics, and icons, to enhance user experience and conversion rates.

• Visualize data and customer success stories, creating ROI infographics and value visualizations for case studies and customer-facing materials.

• Develop standardized visual templates for reusable assets like sales deck masters, case study layouts, event deck templates, and proof-point cards.

• Maintain rigorous brand consistency across all visual outputs for product marketing, events, outbound communications, and campaigns.

• Independently transform raw inputs, including PMM notes, messy slides, or verbal direction, into polished, high-quality visual assets.

📝 Enhancement Note: The responsibilities clearly indicate a need for versatility and a proactive approach. The emphasis on "end-to-end ownership," "building reusable templates," and "independent execution" suggests a role requiring significant autonomy and project management skills within the design function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communication, Fine Arts, or a related field. Equivalent portfolio experience will also be considered.

Experience: A minimum of 2 years in B2B design, gained within an in-house marketing team, a SaaS company, or a B2B-focused design agency.

Required Skills:

• Advanced Canva Proficiency: Ability to create high-quality visuals rapidly while maintaining brand consistency.

• Adobe Creative Suite Expertise: Strong command of Illustrator and Photoshop; proficiency in Premiere or After Effects is a significant plus.

• Presentation Software Mastery: Advanced skills in Google Slides and Microsoft PowerPoint, with the ability to build executive-grade presentations from scratch.

• B2B Design Language Understanding: Appreciation for clean, data-rich, and professional aesthetics suitable for enterprise clients, distinguishing it from consumer/lifestyle design.

• Video Editing Capability: Competence in editing video recordings, including trimming, adding graphics, and captions.

• Fast Turnaround & Deadline Management: Proven ability to deliver high-quality work quickly under pressure, including same-day delivery when required.

• Strong Portfolio: A mandatory requirement showcasing B2B presentation design, sales collateral, and/or event design work.

Preferred Skills:

• Motion graphics or animation experience (e.g., After Effects, Canva video).

• Figma experience for landing page mockups or design system work.

• Experience designing for trade shows, physical events, or booth environments.

• Background in enterprise software, industrial technology, or manufacturing/operations design contexts.

• Ability to leverage AI-powered tools for efficient visual design.

📝 Enhancement Note: The emphasis on Canva being "advanced" and the requirement for building presentations from scratch, not just editing templates, indicates a need for strong foundational design skills beyond mere tool proficiency. The "portfolio is non-negotiable" reinforces the critical importance of demonstrated experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Presentation Design: Showcase examples of sales decks, pitch decks, and executive presentations that demonstrate an understanding of enterprise-level aesthetics and effective communication of complex information.

• Sales Collateral: Include samples of brochures, datasheets, one-pagers, or other marketing materials designed for a B2B audience, highlighting clarity and brand consistency.

• Event & Booth Design: Present visuals created for trade shows, conferences, or corporate events, such as banners, signage, or digital displays, demonstrating impact and brand presence.

• Data Visualization & Infographics: Feature examples of how complex data, ROI metrics, or value propositions have been translated into clear, compelling visual infographics or charts.

• Brand Consistency: Evidence of maintaining a cohesive brand identity across various design assets.

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to demonstrate how they approach design projects from brief to final delivery, including steps for feedback integration and iterative improvement.

• Template Creation & Standardization: Showcase examples of design templates created to streamline future design efforts and ensure brand consistency across various collateral types.

• Asset Management: Implicitly, the ability to manage and organize design files and assets efficiently is expected, especially given the need for reusable templates.

📝 Enhancement Note: The job description explicitly states a "Strong portfolio showing B2B presentation design, sales collateral, or event design work is mandatory to apply." This implies that the portfolio is the primary tool for evaluating a candidate's fit and capabilities, and should be meticulously curated to highlight relevant B2B enterprise experience.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, typical mid-level Visual Designer salaries in Hyderabad, India, with 2-5 years of experience in B2B SaaS, can range from ₹6,00,000 to ₹12,00,000 per annum. This estimate considers the company's industry, the role's responsibilities, and industry benchmarks for similar positions in the region. Factors such as specific skill sets, portfolio strength, and interview performance can influence the final offer.

Benefits:

• Competitive Base Salary: A foundational component of the compensation package.

• Bonus: Performance-based bonuses are included, offering potential for additional earnings.

• Stock Options: Opportunity to participate in the company's growth through stock options.

• Comprehensive Medical Insurance: Coverage for self, dependents, spouse, and parents/parents-in-law.

• Generous Paid Time Off: "Best of plan on Vacation & Paid Time Off" suggests a competitive leave policy.

• Paid Maternity and Paternity Leave: Support for new parents.

• Bi-annual Reviews: Regular performance reviews for transparency and career development.

• Learning & Development: Access to a wide range of e-Learning courses covering technical, product, and process-related topics.

• Interest Groups/Clubs: Opportunities for professional and personal development through various clubs (Book Reading, Toastmasters, Sports, Music).

Working Hours: The role is Full-Time, with an implied standard workweek of approximately 40 hours. The fast-paced nature and need for quick turnarounds may occasionally require flexibility beyond standard hours.

📝 Enhancement Note: The salary estimation is based on publicly available data for Visual Designers in Hyderabad with comparable experience and industry focus. The benefits package is comprehensive, indicating a supportive and growth-oriented work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise SaaS, specifically focused on AI-powered Connected Worker Platforms for industrial organizations. This niche places Innovapptive at the intersection of advanced technology and heavy industry operations.

Company Size: 300+ employees across the U.S., India, and ANZ, with a strong trajectory towards $100M ARR. This indicates a growth-stage company with established processes but still retaining agility.

Founded: Founded with a vision to transform industrial operations through technology. Backed by prominent investors like Vista Equity Partners and Tiger Global Management, suggesting a strong financial foundation and ambitious growth plans.

Team Structure:

• The Visual Designer will be part of the Product Marketing team. This team is responsible for the go-to-market strategy and execution, requiring close collaboration with Product Management, Sales, and Marketing.

• The role emphasizes independent execution, suggesting a flatter team structure or a high degree of autonomy within the Product Marketing function.

• Cross-functional collaboration is critical, especially with Product Marketing Leads, Sales teams, and potentially Product Management to understand product features and value propositions. Methodology:

• Data-Driven Visuals: The role requires transforming data and ROI into visual assets, implying a data-informed approach to design.

• Agile Design Process: The need for "fast, versatile" designers and quick turnarounds suggests an agile approach to design production, adapting to evolving market needs and event deadlines.

• Brand Governance: A strong emphasis on maintaining brand consistency across all materials points to a structured approach to brand management.

Company Website: http://innovapptive.com

📝 Enhancement Note: The company's focus on industrial clients and AI-powered solutions means that visual assets need to convey sophistication, reliability, and technological advancement. Understanding the B2B enterprise context is crucial.

📈 Career & Growth Analysis

Operations Career Level: This Visual Designer role is positioned at a Mid-Level. It requires 2+ years of experience and the ability to work independently, producing high-visibility assets with minimal supervision. It's a hands-on role focused on execution and quality.

Reporting Structure: The Visual Designer reports to the Product Marketing team, likely under a Product Marketing Lead or Manager. This structure places the designer in a critical support role for GTM initiatives.

Operations Impact: The Visual Designer's impact is directly tied to the effectiveness of Innovapptive's go-to-market materials. High-quality visuals can significantly influence buyer perception, sales effectiveness, event engagement, and brand recognition. Strong design directly supports revenue generation by making products and value propositions more compelling.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like presentation design, video production, or motion graphics.

• Skill Expansion: Develop proficiency in newer design tools and AI-powered design technologies.

• Leadership Potential: As the company grows, there may be opportunities to lead design projects, mentor junior designers, or contribute to establishing design best practices and style guides.

• Cross-Functional Exposure: Gain deeper understanding of product marketing strategy, sales enablement, and campaign execution by working closely with these teams.

📝 Enhancement Note: The "entrepreneurial spirit with unlimited opportunity to grow" mentioned in the benefits suggests that proactive individuals can carve out significant career paths within Innovapptive, potentially moving into more senior design roles or adjacent marketing functions.

🌐 Work Environment

Office Type: The role is based in Hyderabad, India, and is described as "On-site." This indicates a traditional office environment, likely fostering in-person collaboration and team synergy.

Office Location(s): Hyderabad, Telangana, India (Postal Code: 500081). This specific location suggests a dedicated engineering and operations hub for the company.

Workspace Context:

• Collaborative Environment: Being on-site allows for direct interaction with colleagues in Product Marketing and potentially other departments, facilitating quick feedback loops and idea exchange.

• Tools & Technology: Access to standard design software and potentially newer AI tools will be available within the company's IT infrastructure.

• Team Interaction: Regular opportunities for team meetings, brainstorming sessions, and informal discussions with product marketing professionals.

Work Schedule: The role is Full-Time, implying a standard workweek. However, the emphasis on "fast turnaround under real deadline pressure" suggests that flexibility might be occasionally required to meet critical project deadlines, especially around events or sales pushes.

📝 Enhancement Note: The on-site nature of the role in Hyderabad is a key differentiator from remote positions. It suggests a company culture that values in-person collaboration and team cohesion, which can be beneficial for creative roles requiring dynamic feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, critically, the submitted portfolio to assess B2B design experience and relevant skills.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design challenge relevant to the role's responsibilities (e.g., designing a specific slide, creating a graphic concept) to evaluate their design thinking, speed, and proficiency.

• Portfolio Presentation: A dedicated session to walk through the portfolio, explaining design choices, process, and impact. This is crucial for demonstrating understanding and communication skills.

• Team/Hiring Manager Interviews: Discussions to assess cultural fit, collaboration style, problem-solving abilities, and alignment with the Product Marketing team's objectives.

• Final Round: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate for B2B Enterprise: Select projects that specifically demonstrate experience with B2B clients, enterprise-level aesthetics, and complex product/service visualization.

• Showcase Presentation Design: Dedicate a significant portion of your portfolio to examples of sales decks, executive presentations, and event slides. Highlight how you transformed raw content into compelling visual narratives.

• Detail Your Process: For key projects, briefly explain your design process, including how you interpreted requirements, tackled challenges, and incorporated feedback.

• Quantify Impact (If Possible): If you can, mention any positive outcomes resulting from your designs (e.g., improved engagement metrics, positive feedback from sales teams).

• Highlight Speed & Versatility: Include examples that show your ability to work efficiently across different asset types (presentations, graphics, basic video, web visuals).

Challenge Preparation:

• Understand the Context: Anticipate challenges that require designing a sales slide, an event graphic, or a concept for a data visualization.

• Focus on Speed and Quality: Practice creating polished outputs quickly, balancing aesthetic appeal with clarity and brand consistency.

• Think Visually: Be prepared to articulate your design decisions and how they support the overall marketing or sales objective.

📝 Enhancement Note: The job description repeatedly emphasizes the portfolio. Candidates should treat their portfolio as the most critical component of their application, ensuring it directly addresses the requirements for B2B enterprise design, especially presentation and sales collateral.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Required at an "advanced" level for rapid creation of high-visibility visual assets. This includes building templates, creating graphics, and potentially video editing within the platform.

• Adobe Creative Suite: Essential proficiency in Illustrator and Photoshop for detailed graphic work, vector illustrations, and image manipulation.

• Google Slides & Microsoft PowerPoint: Strong command required for building executive-grade presentations from scratch, not just template modification.

Analytics & Reporting: While not explicitly listed as a tool, the role involves creating "ROI infographics and value visualisations," implying an understanding of how to visually represent data and performance metrics.

CRM & Automation: Not directly relevant to this role, but the output will be used by Sales and Marketing teams who leverage CRM and automation platforms.

Video Production:

• Video Editing Software: Proficiency in Adobe Premiere or After Effects is a "strong plus," indicating they are highly valued for video asset creation. Basic video editing capabilities are expected.

Other Potential Tools:

• Figma: Preferred for landing page mockups or design system work.

• AI-Powered Tools: Mentioned as a "Nice to Have" for achieving quick turnaround, suggesting an openness to integrating AI into the workflow.

📝 Enhancement Note: The emphasis on Canva and presentation software alongside Adobe Suite indicates a need for a designer who can balance high-fidelity design with rapid deployment for sales and marketing needs. Proficiency in these specific tools is a direct requirement.

👥 Team Culture & Values

Operations Values:

• Speed & Efficiency: The role demands fast turnarounds and the ability to produce polished output quickly, aligning with a high-performance culture focused on efficiency.

• Quality & Executive-Grade: A commitment to delivering professional, high-quality visuals that meet executive standards is paramount.

• Brand Consistency: Upholding the company's brand identity across all visual communications.

• Collaboration & Independence: Ability to work effectively within a team while also executing independently on design tasks.

• Innovation: The company is described as "highly-innovative" and uses "AI-powered" technology, suggesting a culture that embraces new ideas and tools.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the Product Marketing team is essential for understanding project requirements and delivering aligned visual assets.

• Feedback-Driven: The role implies an iterative design process where feedback from Product Marketing Leads and potentially Sales is incorporated to refine visual assets.

• Proactive Contribution: The expectation to "produce every high-visibility visual asset" and "take rough notes... and turn them into polished... output independently" suggests a proactive and self-sufficient collaboration style.

📝 Enhancement Note: Innovapptive's backing by major investors and its focus on enterprise SaaS suggest a professional, results-oriented culture. The mention of an "entrepreneurial spirit" combined with "unlimited opportunity to grow" points to a dynamic environment where initiative is rewarded.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume, High-Visibility Output: Constantly producing visuals for critical sales and marketing touchpoints under tight deadlines.

• Balancing Speed and Quality: Delivering fast turnarounds without compromising the executive-grade standard of design.

• Translating Complex Concepts: Visually representing technical B2B enterprise software and its ROI for diverse audiences.

• Maintaining Brand Consistency: Ensuring a unified visual identity across a wide array of collateral and platforms.

• Adapting to Evolving Needs: Quickly responding to new campaign requirements, event changes, or product updates with fresh visual assets.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in presentation design, video editing, and potentially motion graphics.

• AI Tool Integration: Learning to leverage AI-powered design tools to enhance efficiency and creativity.

• B2B Marketing & Sales Acumen: Deepening understanding of how visual design directly impacts GTM strategies by working closely with the Product Marketing team.

• Industry Exposure: Gaining insights into the industrial technology sector and the specific needs of enterprise clients.

• Career Progression: Potential to move into senior design roles, lead design initiatives, or specialize in specific areas of visual communication.

📝 Enhancement Note: The explicit mention of "unlimited opportunity to grow" and "Learning & Development - access to wide range of e-Learning courses" suggests that the company is invested in the professional development of its employees, making this a good environment for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough concept or verbal brief and turning it into a polished, executive-grade presentation slide." (Focus on workflow, tools, and iteration).

• "How do you ensure brand consistency across a wide range of marketing collateral, especially when working under tight deadlines?" (Highlight process for asset management, templates, and brand guidelines).

• "Walk us through a B2B sales collateral project in your portfolio that you are particularly proud of. What was the objective, your approach, and the outcome?" (Prepare a concise case study).

• "How do you prioritize design requests when faced with multiple urgent deadlines from different stakeholders, such as Sales and Product Marketing?" (Demonstrate time management and communication skills). Company & Culture Questions:

• "What interests you about Innovapptive's AI-powered Connected Worker Platform and its target market?" (Research the company's products and industry).

• "How do you approach designing for an enterprise B2B audience versus a consumer audience?" (Show understanding of B2B design principles).

• "Based on what you've seen of our current marketing materials, what opportunities do you see for visual improvement or innovation?" (Show critical thinking and initiative). Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around key projects, explaining the problem, your solution, and the impact.

• Highlight B2B Relevance: Emphasize projects that specifically showcase your experience with B2B enterprise clients, sales decks, and marketing collateral.

• Showcase Speed & Versatility: Be ready to discuss how you efficiently produced certain assets and demonstrate your range across different media (presentations, graphics, video).

• Demonstrate Tool Proficiency: Be prepared to talk about your use of Canva, Adobe Suite, and presentation software, and how you leverage them effectively.

• Enthusiasm for Innovapptive: Express genuine interest in the company's mission and how your design skills can contribute to its success.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio. Candidates should prepare to not only present their work but also articulate the strategic thinking behind their design choices and demonstrate their understanding of B2B enterprise marketing objectives.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link on the Innovapptive careers page.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your B2B enterprise design experience, particularly in presentation design, sales collateral, and event graphics. Select your strongest, most relevant projects.

• Resume Optimization: Clearly articulate your 2+ years of B2B design experience, your proficiency in required tools (Canva, Adobe Suite, presentation software), and any experience with video or AI design tools. Use keywords from the job description.

• Portfolio Walkthrough Practice: Prepare to present your portfolio concisely, focusing on your process, design rationale, and the impact of your work, especially for B2B clients. Practice explaining your projects within a limited timeframe.

• **Company Research