UX/UI Designer (Freelance)

📍 Job Overview

Job Title: UX/UI Designer (Freelance)

Company: Kilo Health

Location: Kaunas, Klaipėda, Vilnius, Lithuania

Job Type: Full-Time (Freelance Contract)

Category: Digital Product Design / User Experience

Date Posted: 2025-10-06

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a freelance, full-time opportunity for a skilled UX/UI Designer focused on optimizing digital funnels for a HealthTech company.

• The role requires translating business goals into high-converting user journeys across web and mobile platforms through effective wireframing and prototyping.

• Collaboration with marketing and product teams is essential to ensure design alignment with business objectives and to leverage user insights for iterative design improvements.

• Candidates will contribute to the development of a cohesive visual identity and a scalable design system for Kilo Health's diverse portfolio of brands.

📈 Primary Responsibilities

• Design and refine user journeys for digital funnels, focusing on conversion optimization across web and mobile interfaces.

• Translate strategic concepts and user needs into intuitive wireframes, interactive prototypes, and polished visual designs.

• Collaborate closely with marketing, product management, and development teams to ensure seamless integration of designs and adherence to business objectives.

• Analyze user behavior data and feedback to identify areas for design improvement and implement data-informed iterations.

• Develop and maintain visual design elements, style guides, and contribute to the evolution of a scalable design system.

• Ensure all designs adhere to accessibility standards and best practices for inclusive user experiences.

• Present design concepts and rationale clearly to stakeholders, articulating how designs support business goals and user needs.

📝 Enhancement Note: While the raw description mentions "short-term role," the AI analysis indicates "FULL_TIME" employment type. This suggests the freelance contract may be for an extended period or a significant project duration, requiring full-time dedication. The emphasis on "high-converting digital funnel" and "behavioral data" strongly points towards a Revenue Operations or Growth Operations alignment, even though the title is UX/UI Designer.

🎓 Skills & Qualifications

Education: No specific educational requirements were listed, but a strong portfolio demonstrating relevant experience is paramount.

Experience:

• Minimum of 3 years of professional experience in UX/UI design or digital product design.

• Proven track record of designing and optimizing web and mobile user experiences.

Required Skills:

• UX/UI Design: Comprehensive understanding of user-centered design principles, user flows, and information architecture.

• Digital Product Design: Ability to design for both web and mobile platforms, considering responsive design principles.

• Wireframing & Prototyping: Expertise in creating low-fidelity wireframes and high-fidelity interactive prototypes to visualize user journeys.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• Visual Hierarchy & Interaction Design: Strong grasp of visual design principles, layout, typography, and intuitive interaction patterns.

• Accessibility Principles: Knowledge of WCAG guidelines and best practices for designing accessible interfaces.

• User Insights & Behavioral Data Analysis: Ability to interpret user feedback, analytics, and behavioral data to inform design decisions.

• Collaboration: Excellent communication and interpersonal skills for effective teamwork with cross-functional departments.

• Language Proficiency: Fluent in both Lithuanian and English for seamless communication.

Preferred Skills:

• Webflow Experience: Familiarity with Webflow for design and development workflow.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and/or After Effects for advanced graphic design and motion graphics needs.

• Design Systems: Experience in contributing to or maintaining design systems.

• HealthTech Experience: Familiarity with the HealthTech industry or related digital health products.

📝 Enhancement Note: The emphasis on "high-converting digital funnel" and "behavioral data" suggests that candidates with experience in conversion rate optimization (CRO) or growth design will be highly valued. The inclusion of Webflow and Adobe Creative Suite as "plus" skills indicates a need for versatile designers comfortable with various design and potentially light development tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating experience in designing digital funnels that achieved measurable conversion improvements. Clearly articulate the problem, your design process, the solutions implemented, and the resulting impact (e.g., increased sign-ups, reduced drop-off rates, higher conversion rates).

• Web & Mobile Design Examples: Include a diverse range of projects that highlight your ability to design for both web and mobile interfaces, showcasing usability and aesthetic appeal.

• Figma Prototypes: Provide interactive prototypes within your portfolio (or linked separately) that demonstrate complex user flows and micro-interactions.

• Design System Contribution: If applicable, include examples of your work on design systems, style guides, or component libraries, illustrating your understanding of scalability and consistency.

• User Data Integration: Demonstrate how you have used user feedback, analytics, or behavioral data to drive design decisions and iterations.

Process Documentation:

• Be prepared to discuss your personal design process in detail, from initial research and ideation through to final implementation and iteration.

• Articulate your approach to collaborating with cross-functional teams, including marketing and product, to achieve aligned outcomes.

• Explain how you incorporate user feedback and data into your design workflow to ensure continuous improvement.

📝 Enhancement Note: For a role focused on conversion funnels, portfolio pieces should explicitly detail the metrics improved and the design strategies employed to achieve those improvements. Quantifiable results are critical.

💵 Compensation & Benefits

Salary Range: To be agreed upon based on freelance terms and candidate's qualifications. Given the freelance nature and the requirement for 3+ years of experience, a competitive hourly or project-based rate is expected. For a mid-level UX/UI Designer in Lithuania with specialized funnel optimization skills, typical freelance rates can range from €25-€50+ per hour, depending on experience and project scope.

Benefits:

• Impactful Work: Directly contribute to making HealthTech products thrive, impacting over 6.5 million lives.

• Innovation Drive: Unleash your creativity and drive for innovation within a dynamic HealthTech environment.

• Career Flexibility: As a startup accelerator, Kilo Health offers diverse brands and continuous expansion, providing flexibility to shape your career path.

• Skill Development: Opportunities to learn new skills and specialize in specific areas of design.

• Leadership Potential: Explore leadership roles and take on increased responsibility within projects.

• Startup Exploration: Potential to explore launching your own startup within the Kilo Health ecosystem.

• Remote Work: Fully remote position, offering flexibility and work-life balance.

Working Hours: This is a full-time freelance role, implying a commitment of approximately 40 hours per week. Flexibility within this framework is likely, but consistent availability for collaboration and project delivery is expected.

📝 Enhancement Note: The "To be agreed on your terms" for salary strongly indicates a freelance contract where the candidate sets their rate. The benefits listed are more indicative of an internal company culture than typical freelance contractor benefits, suggesting Kilo Health aims to integrate freelancers into their ecosystem. The "additional conditions apply based on your residence location" likely refer to tax and payment processing specifics for international freelancers.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech, Wellness Technology, Startup Accelerator. Kilo Health operates in a rapidly growing sector focused on improving health and well-being through technology. This environment demands agility, innovation, and a data-driven approach to product development and marketing.

Company Size: Kilo Health functions as a "startup accelerator" with "30+ different brands." This implies a large, dynamic, and fragmented organization with numerous ventures operating concurrently. This structure offers exposure to diverse projects and rapid growth opportunities but may also present challenges in navigating established processes and maintaining consistent brand identity across all brands.

Founded: While the founding date isn't explicitly stated, the description as a "startup accelerator" with "30+ different brands" suggests a company that has scaled significantly and likely has a history of incubating and growing multiple businesses. This indicates a culture of entrepreneurship and rapid iteration.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with marketing and product teams, indicating a matrixed or project-based team structure common in agile and startup environments.

• Brand-Specific Teams: Freelancers may be assigned to specific brand teams or work on projects that span multiple brands, requiring adaptability.

• Decentralized Decision-Making: As an accelerator, decision-making might be distributed across brand teams, with central oversight from the accelerator management.

Methodology:

• Data-Driven Design: A strong emphasis on using "behavioral data and user insights" to drive design decisions, reflecting a performance-oriented approach.

• Agile Development: The startup accelerator model typically operates with agile methodologies, prioritizing rapid iteration, testing, and continuous improvement.

• Conversion Optimization Focus: The core responsibility revolves around optimizing digital funnels, indicating a strong focus on measurable results and ROI.

Company Website: https://teamtailor.kilo.health (Note: This is the careers page, the main company website might be different and should be researched if available).

📝 Enhancement Note: The "startup accelerator" model is key here. Candidates should expect a fast-paced, potentially less structured environment than a traditional corporation. The emphasis on "highly driven people" suggests a culture that values proactivity, self-motivation, and a strong work ethic.

📈 Career & Growth Analysis

Operations Career Level: This role, while titled UX/UI Designer, has significant overlap with Growth Operations and Marketing Operations due to its focus on conversion funnels and data-driven optimization. It's positioned at a Mid-Level, requiring 3+ years of experience and the ability to work independently on significant design tasks.

Reporting Structure: As a freelance designer, you will likely report to a Product Manager, Marketing Lead, or a dedicated Design Lead within specific brand teams or the central accelerator operations. The reporting structure will be project-dependent but will focus on delivering design solutions that meet defined business objectives.

Operations Impact: The UX/UI Designer in this role has a direct impact on Kilo Health's revenue and growth by optimizing digital funnels. Successful designs will lead to increased customer acquisition, improved user engagement, and higher conversion rates across various HealthTech products, directly contributing to the company's overall success and the health of 6.5 million users.

Growth Opportunities:

• Diverse Project Exposure: Work across 30+ different brands, gaining broad experience in various HealthTech niches and business models.

• Skill Specialization: Opportunity to deepen expertise in conversion design, A/B testing, user research, or specific design systems.

• Leadership in Design: Potential to lead design initiatives for new product launches or major funnel optimizations.

• Entrepreneurial Exploration: The "startup accelerator" nature of Kilo Health may offer avenues to explore launching personal ventures or contributing to early-stage product ideation.

• Continuous Learning: The fast-paced environment encourages constant learning and adaptation to new design trends and technologies.

📝 Enhancement Note: The growth opportunities are framed around the unique "startup accelerator" model. Candidates should consider how their personal career goals align with this dynamic, potentially less linear, growth path compared to a traditional corporate structure.

🌐 Work Environment

Office Type: This is a Fully Remote position.

Office Location(s): While specific office locations are listed in Kaunas, Klaipėda, and Vilnius, Lithuania, the job is advertised as Remote. This suggests that while Kilo Health has physical presence, this particular role can be performed from any location.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital communication channels, project management tools, and video conferencing.

• Design Tools: Access to industry-standard design software, primarily Figma, will be essential. The company may provide access to other necessary tools or require freelancers to use their own.

• Team Interaction: Regular interaction with marketing, product, and potentially development teams will occur virtually. The success of collaboration will depend on clear communication and proactive engagement.

Work Schedule: The role is full-time freelance, suggesting ~40 hours per week. While remote work offers flexibility, maintaining consistent availability for team meetings, urgent requests, and project deadlines is critical. Time zone alignment with key stakeholders might be a consideration.

📝 Enhancement Note: As a fully remote role, candidates must possess strong self-discipline, excellent time management skills, and the ability to maintain productivity without direct physical supervision. Establishing clear communication protocols with the team will be vital.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, most importantly, your portfolio.

• Portfolio Presentation & Discussion: Likely a session where you present selected case studies, explaining your design process, problem-solving approach, and the impact of your work. Expect detailed questions about your rationale for design decisions and how you used data.

• Skills Assessment: Potential for a practical design exercise or a discussion about your proficiency with required tools (Figma, etc.) and design principles.

• Team/Stakeholder Interviews: Meetings with marketing, product, or other relevant team members to assess cultural fit, collaboration style, and communication skills.

• Offer & Contract Negotiation: Final discussion on terms, rates, and project scope for the freelance contract.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, and the quantified results (e.g., "Increased conversion rate by 15%," "Reduced user drop-off by 10%").

• Showcase Funnel Optimization: Prioritize projects that demonstrate your ability to design for conversion, lead generation, or user acquisition funnels.

• Highlight Figma Skills: Ensure your portfolio includes interactive prototypes made in Figma and clearly explains your workflow within the tool.

• Explain Your Process: Be ready to walk through your design thinking, from research and ideation to iteration and final delivery. Emphasize how you use data and user feedback.

• Tailor to Kilo Health: Briefly research Kilo Health's brands and their current digital presence. If possible, tailor your presentation to highlight relevant experience or offer insights.

Challenge Preparation:

• Design Exercise: Be prepared for a small design challenge, likely focused on optimizing a specific part of a funnel or designing a new feature for a HealthTech product. Focus on demonstrating your problem-solving process, not just the final design.

• Data Interpretation: Practice discussing how you would use hypothetical user data to inform your design decisions for a given scenario.

• Stakeholder Communication: Prepare to articulate your design choices and their business impact clearly and concisely, as if presenting to non-design stakeholders.

📝 Enhancement Note: Given the focus on conversion, portfolio presentations should heavily lean into metrics and ROI. Be prepared to defend your design decisions with data and reasoned arguments.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required. This will be your primary tool for wireframing, prototyping, UI design, and collaboration. Expect to work extensively within Figma, potentially contributing to or utilizing existing design systems.

• Webflow: Preferred. Experience with Webflow is a plus, suggesting it's used for some of their web properties, possibly for landing pages or client-facing sites.

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): Preferred. Useful for advanced graphic design, image editing, and potentially motion graphics for marketing materials or UI animations.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms might be helpful for understanding user data flow and campaign integration, though not directly required for the design role.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. If Webflow and Adobe Suite are listed as preferred, it indicates a need for a versatile designer who can adapt to different workflows and toolsets. Understanding how design impacts conversion metrics tracked by analytics tools is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using metrics and user insights to guide all design and business decisions.

• Efficiency and Optimization: A core value is optimizing processes and digital funnels for maximum conversion and user engagement.

• Innovation and Agility: As a startup accelerator, Kilo Health likely values continuous innovation, rapid iteration, and the ability to adapt quickly to market changes.

• Impact and Health Focus: A mission-driven culture centered around improving people's lives through HealthTech, encouraging a sense of purpose.

• Drive and Ambition: The company seeks "highly driven people," indicating a culture that rewards initiative, proactivity, and a strong work ethic.

Collaboration Style:

• Cross-functional Partnership: Expect a highly collaborative environment where designers work closely with marketing, product, and potentially development teams.

• Feedback-Oriented: Proactive sharing of feedback and constructive critique is likely encouraged to foster continuous improvement.

• Agile and Iterative: Workflows are likely agile, with frequent check-ins and iterative design processes.

• Remote Communication: Emphasis on clear, concise, and proactive communication through digital channels.

📝 Enhancement Note: The core values seem to revolve around performance, growth, and impact. Candidates who can demonstrate an understanding of how design contributes to business objectives and user well-being will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: The primary challenge will be creating visually appealing designs that also effectively drive user conversion and meet business KPIs.

• Brand Consistency: Working with 30+ brands may present a challenge in maintaining a cohesive visual identity and user experience across a diverse portfolio.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design intent and rationale within a fully remote, fast-paced environment.

• Data Interpretation for Design: Translating complex behavioral data and user insights into actionable design improvements.

• Fast-Paced Environment: Adapting to the rapid iteration cycles and evolving priorities typical of a startup accelerator.

Learning & Development Opportunities:

• Conversion Design Mastery: Deepen expertise in conversion rate optimization (CRO) principles and user funnel design through practical application.

• HealthTech Industry Insights: Gain exposure to the nuances and specific user needs within the HealthTech sector.

• Design System Development: Contribute to or learn from the development of scalable design systems for multiple brands.

• Cross-Functional Skill Building: Enhance collaboration and communication skills by working closely with marketing and product teams.

• Exposure to Multiple Ventures: Gain broad experience by working on diverse projects across Kilo Health's portfolio of brands.

📝 Enhancement Note: The challenges are inherent to roles focused on growth and optimization within a dynamic, multi-brand environment. Framing these challenges as opportunities for skill development will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a new HealthTech product." (Focus on user journey mapping, key conversion elements, A/B testing considerations).

• "How do you utilize user data and behavioral analytics to inform your UI/UX design decisions, particularly for conversion funnels?" (Prepare examples of metrics you've tracked and how they influenced your design).

• "Walk us through a complex user flow you designed. What were the key challenges, and how did you ensure a smooth and intuitive experience?" (Highlight your problem-solving and interaction design skills).

Company & Culture Questions:

• "What interests you about Kilo Health and our mission to help people live healthier lives?" (Research Kilo Health's brands and mission).

• "How do you handle constructive criticism on your designs, especially in a fast-paced, iterative environment?" (Demonstrate openness to feedback).

• "Describe a time you had to balance conflicting stakeholder requirements or design preferences. How did you resolve it?" (Showcase negotiation and problem-solving skills).

Portfolio Presentation Strategy:

• Quantify Everything: Ensure every case study has clear, measurable results linked to business objectives (e.g., conversion rates, engagement metrics, retention).

• Tell a Story: Structure your presentation around problem, solution, and outcome. Explain why you made specific design choices.

• Focus on Funnel Optimization: Prioritize examples that demonstrate your ability to improve conversion, reduce drop-offs, or increase user acquisition.

• Showcase Figma Workflow: Be ready to demonstrate interactive prototypes and articulate your process within Figma.

• Be Concise and Engaging: Respect the interviewer's time. Practice your delivery to be clear, confident, and to the point.

📝 Enhancement Note: The interview process will likely be heavily focused on demonstrating tangible results and a data-driven design approach. Candidates need to prepare to speak in terms of metrics and ROI.

📌 Application Steps

To apply for this freelance UX/UI Designer position:

• Submit your application through the Kilo Health careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight conversion funnel optimization, web/mobile design, and your use of data. Ensure they clearly articulate the problem, your design process, and quantifiable results.

• Tailor Your Resume: Highlight your 3+ years of UX/UI experience, proficiency in Figma, and any experience with Webflow or Adobe Creative Suite. Emphasize your ability to work with user data and drive conversions.

• Prepare Your Presentation: Practice walking through your selected portfolio pieces, focusing on your design rationale, problem-solving skills, and the business impact of your work. Be ready to discuss your freelance rates and availability.

• Research Kilo Health: Understand their mission, their approach as a startup accelerator, and if possible, explore some of their existing brands to gain context for the types of products you might be designing for.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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